ITV

Category: Ad Campaigns

  • Madhuri Dixit new face of Intex Washing Machine, features in TVC

    Madhuri Dixit new face of Intex Washing Machine, features in TVC

    New Delhi: Recently signed brand ambassador Bollywood actress Madhuri Dixit has featured in the first television commercial for the Fully-Automatic Washing Machine of Intex Technologies. The 20-seconds TVC will be broadcast pan-India across all major GECs, news channels and regional broadcasts.

    Keeping in line with the company’s business strategy, the month long On-Air TVC will cover the Hindi heartland featuring in more than 25 key TV channels like Star Plus, Colors, Zee TV, Sony, Aaj Tak, Zee News etc. The regional outreach includes Southern and Western Indian market. The campaign will also feature in major women magazines and shown in cinema halls covering more than 30 cities.

    Intex Technologies Director Keshav Bansal said: “We are delighted to have Madhuri Dixit as the brand ambassador and the new TVC for our fully-automatic washing machine targets women who want smart washing in less time. Intex has always received phenomenal response for its products and we are confident with Madhuri endorsing our innovative product, it would further enhance our consumer connect.”

    Intex had recently signed film actress Madhuri Dixit as its brand ambassador for Refrigerators and Washing Machines for a period of two years, and she will be seen in the company’s TV commercials besides being the face of the company for a series of brand promotions and activations.

    Intex has been present in the washing machine segment since 2014 with a range of semi-automatic machines and washers. It has now added the all new fully automatic top-loading washing machine to its portfolio.

    The fully automatic model with 6.2 kg capacity has varied features that ensure superior performance with high quality. The unique Magic Filter ensures all lint inside the tub is captured for top quality filtering to deliver consistently effective cleaning results. The machine also comes with the Delay Start feature that helps in setting the delay start time from 1 hour to 24 hours. Washing machine has 10 pre-set programs to enable different types of washing requirements.

  • Madhuri Dixit new face of Intex Washing Machine, features in TVC

    Madhuri Dixit new face of Intex Washing Machine, features in TVC

    New Delhi: Recently signed brand ambassador Bollywood actress Madhuri Dixit has featured in the first television commercial for the Fully-Automatic Washing Machine of Intex Technologies. The 20-seconds TVC will be broadcast pan-India across all major GECs, news channels and regional broadcasts.

    Keeping in line with the company’s business strategy, the month long On-Air TVC will cover the Hindi heartland featuring in more than 25 key TV channels like Star Plus, Colors, Zee TV, Sony, Aaj Tak, Zee News etc. The regional outreach includes Southern and Western Indian market. The campaign will also feature in major women magazines and shown in cinema halls covering more than 30 cities.

    Intex Technologies Director Keshav Bansal said: “We are delighted to have Madhuri Dixit as the brand ambassador and the new TVC for our fully-automatic washing machine targets women who want smart washing in less time. Intex has always received phenomenal response for its products and we are confident with Madhuri endorsing our innovative product, it would further enhance our consumer connect.”

    Intex had recently signed film actress Madhuri Dixit as its brand ambassador for Refrigerators and Washing Machines for a period of two years, and she will be seen in the company’s TV commercials besides being the face of the company for a series of brand promotions and activations.

    Intex has been present in the washing machine segment since 2014 with a range of semi-automatic machines and washers. It has now added the all new fully automatic top-loading washing machine to its portfolio.

    The fully automatic model with 6.2 kg capacity has varied features that ensure superior performance with high quality. The unique Magic Filter ensures all lint inside the tub is captured for top quality filtering to deliver consistently effective cleaning results. The machine also comes with the Delay Start feature that helps in setting the delay start time from 1 hour to 24 hours. Washing machine has 10 pre-set programs to enable different types of washing requirements.

  • Prabhatam advertising gets contract for Railway Display at five Stations

    Prabhatam advertising gets contract for Railway Display at five Stations

    NEW DELHI: Leading multi-media solutions provider,Prabhatam Advertising which has so far held the sole outdoor rights for backlit platform display panels at some placeshas now been given the task of installing and maintaining railway display networks at five important railway stations.

    The firm, which has among its clients Delhi Metro stations and display signages at Bhopal Airport, NDMC utilites among others, has been given the contract for Bahadurgarh, Faridabad, Agra Fort, Rewari and Gorakhpur stations.

    These stations have been awarded to Prabhatam Advertising as part of the on-going railway display network project of Railtel wherein these stations will be executed as POC.

    The government estimates the project to generate revenue of Rs 11,719 crore.The investment on this PPT project, involving 2175 railway stations, is estimated at Rs 4000 crore.

    Prabhatam OOH, a specialist in outdoor media projects, has also installed LED screens at New Delhi and Anand Vihar railway stations. These LED screens show real time railway information related to arrival and departure of trains and train time-table along with TVCs of Prabhatam Advertising’s clients.

    “It is a giant leap forward for Prabhatam Advertising. Installing and maintaining the railway display network at important railway stations like Bahadurgarh, Faridabad, Agra Fort, Rewari and Gorakhpur is a greatopportunity. We are happy to be part of thismega project. With our experience in this field, we will be able to do a great job,” said Group Director Mayank Gupta.

    The LED display screens, he said, were being integrated with aspecial software by Prabhatam Advertising that has been configured by Railtel Corporation.

    Railtel, a premier PSUs under the Railways Ministry, has given an EOI (expression of interest) for undertaking the coveted job of installing, operating and maintaining railway digital network at 2000+ stations across India, displaying PNR status, traintime-table and other important railway information on LED screens.

    Prabhatam Outdoor is an integral arm of Prabhatam Advertising, with an impressive list of OOH (Bhopal Airport, DMRC, NDMC public utilities, DDA public utilities) under its belt. Prabhatam Advertising Private Limited has been a pioneer of innovations in Outdoor Media for over four decades.

  • Prabhatam advertising gets contract for Railway Display at five Stations

    Prabhatam advertising gets contract for Railway Display at five Stations

    NEW DELHI: Leading multi-media solutions provider,Prabhatam Advertising which has so far held the sole outdoor rights for backlit platform display panels at some placeshas now been given the task of installing and maintaining railway display networks at five important railway stations.

    The firm, which has among its clients Delhi Metro stations and display signages at Bhopal Airport, NDMC utilites among others, has been given the contract for Bahadurgarh, Faridabad, Agra Fort, Rewari and Gorakhpur stations.

    These stations have been awarded to Prabhatam Advertising as part of the on-going railway display network project of Railtel wherein these stations will be executed as POC.

    The government estimates the project to generate revenue of Rs 11,719 crore.The investment on this PPT project, involving 2175 railway stations, is estimated at Rs 4000 crore.

    Prabhatam OOH, a specialist in outdoor media projects, has also installed LED screens at New Delhi and Anand Vihar railway stations. These LED screens show real time railway information related to arrival and departure of trains and train time-table along with TVCs of Prabhatam Advertising’s clients.

    “It is a giant leap forward for Prabhatam Advertising. Installing and maintaining the railway display network at important railway stations like Bahadurgarh, Faridabad, Agra Fort, Rewari and Gorakhpur is a greatopportunity. We are happy to be part of thismega project. With our experience in this field, we will be able to do a great job,” said Group Director Mayank Gupta.

    The LED display screens, he said, were being integrated with aspecial software by Prabhatam Advertising that has been configured by Railtel Corporation.

    Railtel, a premier PSUs under the Railways Ministry, has given an EOI (expression of interest) for undertaking the coveted job of installing, operating and maintaining railway digital network at 2000+ stations across India, displaying PNR status, traintime-table and other important railway information on LED screens.

    Prabhatam Outdoor is an integral arm of Prabhatam Advertising, with an impressive list of OOH (Bhopal Airport, DMRC, NDMC public utilities, DDA public utilities) under its belt. Prabhatam Advertising Private Limited has been a pioneer of innovations in Outdoor Media for over four decades.

  • Industry bodies asked to take forward campaign on IPRs

    Industry bodies asked to take forward campaign on IPRs

    NEW DELHI: Department of Industrial Policy & Promotion Secretary Ramesh Abhishek today stressed the importance of innovation in a knowledge driven economy and the need to promote Intellectual Property Rights..

    He asked Industry Associations to take forward the campaign for IPR Awareness in keeping with the first objective of the National IPR Policy: IPR Awareness, Outreach and Promotion.

    The Secretary was speaking while flagging off the awareness campaign to build on the initial momentum created by the pilot roadshows conducted by Cell for IPR Promotion and Management (CIPAM) which received heartening response from all stakeholders.

    CIPAM, a professional body under DIPP, has already conducted a pilot round of awareness roadshows across 18 states of the country over June-July 2016 in partnership with industry associations.

    Joint Secretary Rajiv Aggarwal highlighted his vision for the IPR awareness campaign.

    CIPAM gave a presentation on the National IPR Policy and the future Roadmap for the implementation of the IPR Policy.

    The industry associations have extended their full support to the campaign and gave various ideas on how to take the awareness campaign forward for all IPRs. Discussions were held on the mode of dissemination of information and promotional content at various levels – schools, college and industry.

    A nation-wide awareness campaign on IPR will be launched by the Department which will be taken forward by CIPAM in collaboration with Office of the Controller General of Patents, Designs and Trademarks (CGPDTM) and Industry Associations.

  • Industry bodies asked to take forward campaign on IPRs

    Industry bodies asked to take forward campaign on IPRs

    NEW DELHI: Department of Industrial Policy & Promotion Secretary Ramesh Abhishek today stressed the importance of innovation in a knowledge driven economy and the need to promote Intellectual Property Rights..

    He asked Industry Associations to take forward the campaign for IPR Awareness in keeping with the first objective of the National IPR Policy: IPR Awareness, Outreach and Promotion.

    The Secretary was speaking while flagging off the awareness campaign to build on the initial momentum created by the pilot roadshows conducted by Cell for IPR Promotion and Management (CIPAM) which received heartening response from all stakeholders.

    CIPAM, a professional body under DIPP, has already conducted a pilot round of awareness roadshows across 18 states of the country over June-July 2016 in partnership with industry associations.

    Joint Secretary Rajiv Aggarwal highlighted his vision for the IPR awareness campaign.

    CIPAM gave a presentation on the National IPR Policy and the future Roadmap for the implementation of the IPR Policy.

    The industry associations have extended their full support to the campaign and gave various ideas on how to take the awareness campaign forward for all IPRs. Discussions were held on the mode of dissemination of information and promotional content at various levels – schools, college and industry.

    A nation-wide awareness campaign on IPR will be launched by the Department which will be taken forward by CIPAM in collaboration with Office of the Controller General of Patents, Designs and Trademarks (CGPDTM) and Industry Associations.

  • Nicotex to smokers: choose life over cigarettes

    Nicotex to smokers: choose life over cigarettes

    MUMBAI: Cipla Health owned teeth whitening brand ‘Nicotex’ is running a 12-week therapy programme using Nicotex to help users get back to life without dependence on nicotine. To converse the communication, company associated with Kinetic India to activate audiences on the move. The campaign was executed in Mumbai and Bangalore for period of 13 days.

    For the launch, the objective was to increase awareness of the newly launched variant and to make users mindful of additional benefit of Teeth whitening along with helping users to quit smoking. With help of Kinetic Academy – proprietary suite of tool, we understood the consumer lifestyle and pattern flow which further directed us to the strategy of ensuring desired Impact. Since we had to outshout we considered taking large format Billboards placed on key arterial roads and junctions. This acted as catalyst to the entire visual creative of the brand. To further enhance the communication we did an LED innovation on billboard highlighting the features of the product at key congregation points.

    Commenting on the campaign, Cipla Health head marketing Himava Nath said, “Nicotex enjoys high awareness amongst smokers. Nicotex Teeth whitening is an innovative product launched to address the need of smokers. This variant not only helps consumer quit smoking but also provides an additional benefit of teeth whitening. Outdoor being a visual medium fit the bill perfectly to communicate the additional benefit of Teeth whitening.”

    Adding on above, Kinetic west business head Yusuf Merchant said, “Associating with Cipla is a prestige. It’s rare to see this category advertising in out-of-home and we have successfully demonstrated the product through simple innovations at strategic consumer centric touchpoints.”

  • Nicotex to smokers: choose life over cigarettes

    Nicotex to smokers: choose life over cigarettes

    MUMBAI: Cipla Health owned teeth whitening brand ‘Nicotex’ is running a 12-week therapy programme using Nicotex to help users get back to life without dependence on nicotine. To converse the communication, company associated with Kinetic India to activate audiences on the move. The campaign was executed in Mumbai and Bangalore for period of 13 days.

    For the launch, the objective was to increase awareness of the newly launched variant and to make users mindful of additional benefit of Teeth whitening along with helping users to quit smoking. With help of Kinetic Academy – proprietary suite of tool, we understood the consumer lifestyle and pattern flow which further directed us to the strategy of ensuring desired Impact. Since we had to outshout we considered taking large format Billboards placed on key arterial roads and junctions. This acted as catalyst to the entire visual creative of the brand. To further enhance the communication we did an LED innovation on billboard highlighting the features of the product at key congregation points.

    Commenting on the campaign, Cipla Health head marketing Himava Nath said, “Nicotex enjoys high awareness amongst smokers. Nicotex Teeth whitening is an innovative product launched to address the need of smokers. This variant not only helps consumer quit smoking but also provides an additional benefit of teeth whitening. Outdoor being a visual medium fit the bill perfectly to communicate the additional benefit of Teeth whitening.”

    Adding on above, Kinetic west business head Yusuf Merchant said, “Associating with Cipla is a prestige. It’s rare to see this category advertising in out-of-home and we have successfully demonstrated the product through simple innovations at strategic consumer centric touchpoints.”

  • Sony Pictures Network to LIVE telecast UFC 202 in India

    Sony Pictures Network to LIVE telecast UFC 202 in India

    MUMBAI: After the success of the most anticipated fight of the year, UFC 200, the Sports Cluster of Sony Pictures Network (SPN) will now broadcast the explosive, UFC 202. The highly volatile fight card will see current Featherweight Champion, Conor McGregor take on Nate Diaz in the Welterweight bout. The much awaited event will be telecast LIVE and exclusive, on 21 August, 2016, at 0730 hrs on Sony SIX, Sony SIX HD and SONY ESPN, and the repeat telecast at 1730 Hrs on Sony SIX, Sony SIX HD and SONY ESPN, SONY ESPN HD. UFC 202 will also be available for live streaming on SonyLIV -http://www.sonyliv.com/

    Nate Diaz is a dangerous striker, with a ferocious ground game. In UFC 196, Nate submitted Conor McGregor in the second round itself making him one of the most exciting mixed martial arts fighters in the world. On the other hand, Conor McGregor fully believes that that he can avenge the second-round submission loss against Nate Diaz at UFC 202. MMA fans all over the world, waiting to see this rivalry at the Octagon, makes UFC 202 possibly one of the biggest fights of all time.

    The UFC 202 fight card also features other high profile fights, where Anthony Johnson takes on Glover Teixeira and Rick Story faces Donald Cerrone amongst a few others.

  • Sony Pictures Network to LIVE telecast UFC 202 in India

    Sony Pictures Network to LIVE telecast UFC 202 in India

    MUMBAI: After the success of the most anticipated fight of the year, UFC 200, the Sports Cluster of Sony Pictures Network (SPN) will now broadcast the explosive, UFC 202. The highly volatile fight card will see current Featherweight Champion, Conor McGregor take on Nate Diaz in the Welterweight bout. The much awaited event will be telecast LIVE and exclusive, on 21 August, 2016, at 0730 hrs on Sony SIX, Sony SIX HD and SONY ESPN, and the repeat telecast at 1730 Hrs on Sony SIX, Sony SIX HD and SONY ESPN, SONY ESPN HD. UFC 202 will also be available for live streaming on SonyLIV -http://www.sonyliv.com/

    Nate Diaz is a dangerous striker, with a ferocious ground game. In UFC 196, Nate submitted Conor McGregor in the second round itself making him one of the most exciting mixed martial arts fighters in the world. On the other hand, Conor McGregor fully believes that that he can avenge the second-round submission loss against Nate Diaz at UFC 202. MMA fans all over the world, waiting to see this rivalry at the Octagon, makes UFC 202 possibly one of the biggest fights of all time.

    The UFC 202 fight card also features other high profile fights, where Anthony Johnson takes on Glover Teixeira and Rick Story faces Donald Cerrone amongst a few others.