ITV

Category: Ad Campaigns

  • Sandeep Marwah named ambassador for Beti Bachao Beti Padhao

    Sandeep Marwah named ambassador for Beti Bachao Beti Padhao

    NEW DELHI: Filmmaker and educationist Sandeep Marwah has been named the brand ambassador for the government’s `Save the Girl Child’ or Beti Bachao Beti Padhao’ campaign.

    Women And Child Development Minister Maneka Gandhi made this announcement at a function where she presented award to all those who have contributed to the campaign.

    “I am happy to be here and to know that many organizations have joined hands and are voluntary propagating the most needed scheme and social requirement of Save The Girl Child,” said Gandhi in a grand function organized by Marwah Studios in association with International Chamber of Media And Entertainment Industry and Sukhi Sansar.

    The award was presented to Marwah by the Minister for being nominated by all the organizations as the brand ambassador for the Save the Girl Child- Beto Bachao Beti Padhao- Beti Mahautsav to make the 70th Independence year.

    “I have found the change in the system since different schemes have been launched and rules have been changed. I hope it continues to bring a change in the mindset of people and we will be a better society one day” said Marwah, President of Marwah Studios while thanking the Minister for showing faith in him.

  • Sandeep Marwah named ambassador for Beti Bachao Beti Padhao

    Sandeep Marwah named ambassador for Beti Bachao Beti Padhao

    NEW DELHI: Filmmaker and educationist Sandeep Marwah has been named the brand ambassador for the government’s `Save the Girl Child’ or Beti Bachao Beti Padhao’ campaign.

    Women And Child Development Minister Maneka Gandhi made this announcement at a function where she presented award to all those who have contributed to the campaign.

    “I am happy to be here and to know that many organizations have joined hands and are voluntary propagating the most needed scheme and social requirement of Save The Girl Child,” said Gandhi in a grand function organized by Marwah Studios in association with International Chamber of Media And Entertainment Industry and Sukhi Sansar.

    The award was presented to Marwah by the Minister for being nominated by all the organizations as the brand ambassador for the Save the Girl Child- Beto Bachao Beti Padhao- Beti Mahautsav to make the 70th Independence year.

    “I have found the change in the system since different schemes have been launched and rules have been changed. I hope it continues to bring a change in the mindset of people and we will be a better society one day” said Marwah, President of Marwah Studios while thanking the Minister for showing faith in him.

  • Tendulkar applauds Swachh Bharat campaign champs

    Tendulkar applauds Swachh Bharat campaign champs

    NEW DELHI: “You either love your country or you don’t. Even as a common citizen, you can do your bit to keep your country clean by not littering, if you truly love it.”

    Winning huge accolades with these words, Swachh Bharat (Clean India) Ambassador Sachin Tendulkar said: “If every person in our country gives even one hour of their time every year, we can have billion-plus cleaning hours every year!”

    Speaking at a function organized by the Drinking Water and Sanitation Ministry in association with UNICEF to meet the Swachh Bharat Champions Collectors across 22 States, Tendulkar expressed his support for the Swachh Bharat team and congratulated the champions on their achievements and determination for making India Swachh and Open Defecation Free. “I feel like a part of this team”, he said.

    Tendulkar also shared with the collectors his experiences of grit, determination and hard work from the cricketing field and as Swachh Bharat ambassador.

    Speaking about the World Cup 2011 finals, he said, “When that moment came in 2011, when we walked inside the stadium, I knew that we were steps away from achieving our goal. At that moment, we felt the good wishes of a billion people with us. The same good wishes of the people of our country are with you today, on your path to creating a Swachh Bharat.”

  • Tendulkar applauds Swachh Bharat campaign champs

    Tendulkar applauds Swachh Bharat campaign champs

    NEW DELHI: “You either love your country or you don’t. Even as a common citizen, you can do your bit to keep your country clean by not littering, if you truly love it.”

    Winning huge accolades with these words, Swachh Bharat (Clean India) Ambassador Sachin Tendulkar said: “If every person in our country gives even one hour of their time every year, we can have billion-plus cleaning hours every year!”

    Speaking at a function organized by the Drinking Water and Sanitation Ministry in association with UNICEF to meet the Swachh Bharat Champions Collectors across 22 States, Tendulkar expressed his support for the Swachh Bharat team and congratulated the champions on their achievements and determination for making India Swachh and Open Defecation Free. “I feel like a part of this team”, he said.

    Tendulkar also shared with the collectors his experiences of grit, determination and hard work from the cricketing field and as Swachh Bharat ambassador.

    Speaking about the World Cup 2011 finals, he said, “When that moment came in 2011, when we walked inside the stadium, I knew that we were steps away from achieving our goal. At that moment, we felt the good wishes of a billion people with us. The same good wishes of the people of our country are with you today, on your path to creating a Swachh Bharat.”

  • IBM analytics solution to power Indusind digital marketing campaigns

    IBM analytics solution to power Indusind digital marketing campaigns

    NEW DELHI: IBM today announced that IndusInd Bank will use its IBM’s Cloud commerce solutions to transform customer engagements and enhance its cross-sell platforms, in line with the bank’s strategy.

    As a part of a three year strategic agreement, IBM will provide a cloud and predictive analytics based multi-channel campaign management solution that enables IndusInd Bank to strengthen its online banking presence while improving the product holding per customer.

    In the highly competitive Indian retail banking space, businesses need digital marketing solutions capable of sifting through large amounts of transactional and interaction data from various touch points as well as strong analytical capabilities capable of evaluating customer behavior from the call centre, branch locations, website, mobile app, ATMs and more. Using customer behavior analysis and real-time contextual marketing, banks can ensure that customers connecting with the bank on any channel will receive relevant and timely communications and offers that address their unique needs.

    In this first of its kind project for Indian industry, IBM combines its Digital Marketing and Analytics consulting, hardware, software, cloud, and business process services offerings to provide digital marketing as a service which helps centralize and standardize activities such as campaign planning, execution and management, while infusing deep analytics and process expertise. As a result companies can better understand customer behavior and increase quality of campaign execution without having to incur the cost of setting up full infrastructure in-house.

    Indusind Bank Head Personal banking and Decision Sciences Sameer Gupta said, “Our objective is to build a cognitive framework powered by an automated marketing platform in conjunction with advanced analytical models which enables us to engage with our clients in a relevant and timely manner. This unique managed marketing partnership with IBM helps us leverage their market leading UNICA platform as well as their proven expertise in technology delivery. It allows us to focus on our client and business delivery without having to worry about technology components, capital costs, operations management and talent management. The solution will also enable us to engage across whichever channels the client may prefer from the contact centre to their relationship manager in real time where relevant.”

    IBM India SouthAsia Executive Director/Partner Banking and Financial Services Sachin Seth added: “The financial services sector is constantly looking at innovative marketing methods to enhance customer outreach. IBM’s digital marketing-as-a-service model combines powerful cloud and predictive analytics capabilities with our extensive experience in this sector which together can disrupt and transform how businesses such as IndusInd Bank meet the changing needs of their customers.

  • IBM analytics solution to power Indusind digital marketing campaigns

    IBM analytics solution to power Indusind digital marketing campaigns

    NEW DELHI: IBM today announced that IndusInd Bank will use its IBM’s Cloud commerce solutions to transform customer engagements and enhance its cross-sell platforms, in line with the bank’s strategy.

    As a part of a three year strategic agreement, IBM will provide a cloud and predictive analytics based multi-channel campaign management solution that enables IndusInd Bank to strengthen its online banking presence while improving the product holding per customer.

    In the highly competitive Indian retail banking space, businesses need digital marketing solutions capable of sifting through large amounts of transactional and interaction data from various touch points as well as strong analytical capabilities capable of evaluating customer behavior from the call centre, branch locations, website, mobile app, ATMs and more. Using customer behavior analysis and real-time contextual marketing, banks can ensure that customers connecting with the bank on any channel will receive relevant and timely communications and offers that address their unique needs.

    In this first of its kind project for Indian industry, IBM combines its Digital Marketing and Analytics consulting, hardware, software, cloud, and business process services offerings to provide digital marketing as a service which helps centralize and standardize activities such as campaign planning, execution and management, while infusing deep analytics and process expertise. As a result companies can better understand customer behavior and increase quality of campaign execution without having to incur the cost of setting up full infrastructure in-house.

    Indusind Bank Head Personal banking and Decision Sciences Sameer Gupta said, “Our objective is to build a cognitive framework powered by an automated marketing platform in conjunction with advanced analytical models which enables us to engage with our clients in a relevant and timely manner. This unique managed marketing partnership with IBM helps us leverage their market leading UNICA platform as well as their proven expertise in technology delivery. It allows us to focus on our client and business delivery without having to worry about technology components, capital costs, operations management and talent management. The solution will also enable us to engage across whichever channels the client may prefer from the contact centre to their relationship manager in real time where relevant.”

    IBM India SouthAsia Executive Director/Partner Banking and Financial Services Sachin Seth added: “The financial services sector is constantly looking at innovative marketing methods to enhance customer outreach. IBM’s digital marketing-as-a-service model combines powerful cloud and predictive analytics capabilities with our extensive experience in this sector which together can disrupt and transform how businesses such as IndusInd Bank meet the changing needs of their customers.

  • Salute heroes for women empowerment through HDFC

    Salute heroes for women empowerment through HDFC

    NEW DELHI:Cardholders from HDFC Bank can nominate their special hero who has been contributing towards the cause of women empowerment and stand a chance to win exciting prizes.

    This is part of a “#CelebrateHERoes” Priceless Surprises campaign by Mastercard in partnership with HDFC Bank in which Flipkart is the marquee retail partner. This is for the first time that Mastercard is inviting cardholders to give back to society through its collaboration with other partners.

    Mastercard Country Corporate Officer and Division President, South Asia Porush Singh said: “Women empowerment remains at the heart of Mastercard and with the launch of this campaign, we will further raise awareness and support the unsung heroes who are working towards this cause. Mastercard is excited to have partnered with HDFC Bank and Flipkart in celebrating this wonderful cause and rewarding our cardholders with Priceless Surprises.”

    “At HDFC Bank, we believe that by empowering women we can make a difference in the lives of an entire household and help create sustainable communities. This philosophy is embedded in a number of our businesses and projects that we undertake as a socially responsible corporate citizen. Through this campaign, which is closely aligned with our philosophy, we hope we can encourage even more people to be a part of this endeavor,” said Parag Rao, Country Head – Card Payment Products and Merchant Acquiring Services, HDFC Bank.

    Also speaking on the campaign, Flipkart Head- Category Design Kalyan Krishnamurthy said, “Flipkart has always believed in transforming commerce and adding value to customers in India through innovative modes of engagement. This initiative by Mastercard is a unique way to instill the thought of women empowerment and we are happy to partner with them and inspire millions of individuals who shop on Flipkart.

    As part of this initiative, Mastercard cardholders from HDFC Bank can submit nominations on impactful stories relating to a person or their hero making a meaningful difference to the lives of women in India.

    The participant who sends in the best nomination will stand a chance to win a grand prize of a free trip for two people to the United States of America and the nominee will get a grant of Rs 10 lakh. Seven more finalists will receive Flipkart vouchers of Rs 50,000 each. The gratification for the seven nominees will also expand to felicitate and recognize these leading heroes in everyday life through a reward of Rs 8 lakhs each to contribute to a cause of their choice.

    The campaign kicks off with the launch of a video showcasing actor-producer Anil Kapoor urging people to come forward and make that difference towards encouraging and supporting women in their own little ways. The video has been planned and created by McCann Erickson and produced by Sniper.

    Kapoor said, “I am excited to be part of this campaign. I am happy to celebrate the real heroes who make a difference in women’s lives for a better and empowered society. This is my chance to be part of Something Priceless.”

    Nominations can be sent on CelebrateHeroes@hdfcbank.com or on Mastercard Facebook page – with #CelebrateHERoes. The best nominations would be adjudged by a distinct panel of jury selected by Mastercard and HDFC Bank.

  • Salute heroes for women empowerment through HDFC

    Salute heroes for women empowerment through HDFC

    NEW DELHI:Cardholders from HDFC Bank can nominate their special hero who has been contributing towards the cause of women empowerment and stand a chance to win exciting prizes.

    This is part of a “#CelebrateHERoes” Priceless Surprises campaign by Mastercard in partnership with HDFC Bank in which Flipkart is the marquee retail partner. This is for the first time that Mastercard is inviting cardholders to give back to society through its collaboration with other partners.

    Mastercard Country Corporate Officer and Division President, South Asia Porush Singh said: “Women empowerment remains at the heart of Mastercard and with the launch of this campaign, we will further raise awareness and support the unsung heroes who are working towards this cause. Mastercard is excited to have partnered with HDFC Bank and Flipkart in celebrating this wonderful cause and rewarding our cardholders with Priceless Surprises.”

    “At HDFC Bank, we believe that by empowering women we can make a difference in the lives of an entire household and help create sustainable communities. This philosophy is embedded in a number of our businesses and projects that we undertake as a socially responsible corporate citizen. Through this campaign, which is closely aligned with our philosophy, we hope we can encourage even more people to be a part of this endeavor,” said Parag Rao, Country Head – Card Payment Products and Merchant Acquiring Services, HDFC Bank.

    Also speaking on the campaign, Flipkart Head- Category Design Kalyan Krishnamurthy said, “Flipkart has always believed in transforming commerce and adding value to customers in India through innovative modes of engagement. This initiative by Mastercard is a unique way to instill the thought of women empowerment and we are happy to partner with them and inspire millions of individuals who shop on Flipkart.

    As part of this initiative, Mastercard cardholders from HDFC Bank can submit nominations on impactful stories relating to a person or their hero making a meaningful difference to the lives of women in India.

    The participant who sends in the best nomination will stand a chance to win a grand prize of a free trip for two people to the United States of America and the nominee will get a grant of Rs 10 lakh. Seven more finalists will receive Flipkart vouchers of Rs 50,000 each. The gratification for the seven nominees will also expand to felicitate and recognize these leading heroes in everyday life through a reward of Rs 8 lakhs each to contribute to a cause of their choice.

    The campaign kicks off with the launch of a video showcasing actor-producer Anil Kapoor urging people to come forward and make that difference towards encouraging and supporting women in their own little ways. The video has been planned and created by McCann Erickson and produced by Sniper.

    Kapoor said, “I am excited to be part of this campaign. I am happy to celebrate the real heroes who make a difference in women’s lives for a better and empowered society. This is my chance to be part of Something Priceless.”

    Nominations can be sent on CelebrateHeroes@hdfcbank.com or on Mastercard Facebook page – with #CelebrateHERoes. The best nominations would be adjudged by a distinct panel of jury selected by Mastercard and HDFC Bank.

  • Lowe Lintas and LinTeractive unveil inaugural digital campaign for HouseFull

    Lowe Lintas and LinTeractive unveil inaugural digital campaign for HouseFull

    NEW DELHI: Upcoming furniture and furnishing destination Housefull.com has launched its first brand campaign exclusively on digital platforms, highlighting the durable furniture, by encouraging people to be ‘un-careful’ with their furniture.

    The creative expression, ‘No Rok Tok’ emphasizes durability, while touching upon HouseFull’s wide range of unique colours, design combinations and utility-driven shapes that fit both traditional and modern homes.

    The campaign has been conceptualized and executed by the Delhi offices of Lowe Lintas and LinTeractive, the creative and digital agencies (respectively) of MullenLowe Lintas Group. It comprises a series of short videos and a host of interactive content in the form of quizzes and animated gifs that lead to the core proposition of ‘No Rok Tok’. The content can be accessed at www.facebook.com/housefullo nline/?fref=ts

    Housefull.com CEO Akshay Chaturvedi said: “Lowe Lintas & LinTeractive have done a great job in conceptualizing this campaign, which clearly conveys our strength to the consumers. It’s a different and unique take on the whole idea of furniture. It just doesn’t talk about design but also focusses on one of the most important factors that the Indian consumer considers while buying furniture – durability. This is our very first digital campaign and we are excited about it.”

    The campaign video explores the emotional bond between a mother and her son in a rather unusual way. The child is shown jumping on the bed out of sheer excitement which brings a certain joy to his face. Using furniture as the premise, the film captures the love that lies beneath a mother’s tough external garb as she encourages the child to carry on expressing himself freely without worrying about the outcome. This is also the ethos that HouseFull seeks to employ so that their customers enjoy a ‘No Rok Tok’ experience when it comes to celebrating special moments.

    “There is always somebody in the house who stops us from being completely free and comfortable. Whether it is not to put our feet on the table or not to jump on the bed in joy…there are always self-imposed restrictions, even at home. It is this very behaviour we wanted to change through our communication, riding on the fact that the quality of wood used in HouseFull furniture is very durable and solid. That’s where the germ of the idea of ‘No Rok Tok’ came from. The communication across digital platforms takes a stand against putting restrictions and self-imposed rules, and instead encourages people to be free and feel free to express themselves,” added Lowe Lintas Delhi Oresident Naveen Gaur.

    LinTeractive Executive Vice President Sumanta Ganguly said: “While digital (and more so e-commerce) has become a business of discount-led acquisitions; we believe that bringing the conversation back to product quality is an important and bold move that will help build the right kind of conversations around the brand. It’s no longer about producing the content to deliver reach but rather ensuring one uses it to generate relevant conversations around the brand.”

    Housefull.com is an online furniture and furnishings market place. It provides the best-in-class furniture solutions with quick delivery and after- sales service. Equipped with an in-house R&D team, the products are exclusively designed to best match the preferences and expectations of different buyers.

  • Lowe Lintas and LinTeractive unveil inaugural digital campaign for HouseFull

    Lowe Lintas and LinTeractive unveil inaugural digital campaign for HouseFull

    NEW DELHI: Upcoming furniture and furnishing destination Housefull.com has launched its first brand campaign exclusively on digital platforms, highlighting the durable furniture, by encouraging people to be ‘un-careful’ with their furniture.

    The creative expression, ‘No Rok Tok’ emphasizes durability, while touching upon HouseFull’s wide range of unique colours, design combinations and utility-driven shapes that fit both traditional and modern homes.

    The campaign has been conceptualized and executed by the Delhi offices of Lowe Lintas and LinTeractive, the creative and digital agencies (respectively) of MullenLowe Lintas Group. It comprises a series of short videos and a host of interactive content in the form of quizzes and animated gifs that lead to the core proposition of ‘No Rok Tok’. The content can be accessed at www.facebook.com/housefullo nline/?fref=ts

    Housefull.com CEO Akshay Chaturvedi said: “Lowe Lintas & LinTeractive have done a great job in conceptualizing this campaign, which clearly conveys our strength to the consumers. It’s a different and unique take on the whole idea of furniture. It just doesn’t talk about design but also focusses on one of the most important factors that the Indian consumer considers while buying furniture – durability. This is our very first digital campaign and we are excited about it.”

    The campaign video explores the emotional bond between a mother and her son in a rather unusual way. The child is shown jumping on the bed out of sheer excitement which brings a certain joy to his face. Using furniture as the premise, the film captures the love that lies beneath a mother’s tough external garb as she encourages the child to carry on expressing himself freely without worrying about the outcome. This is also the ethos that HouseFull seeks to employ so that their customers enjoy a ‘No Rok Tok’ experience when it comes to celebrating special moments.

    “There is always somebody in the house who stops us from being completely free and comfortable. Whether it is not to put our feet on the table or not to jump on the bed in joy…there are always self-imposed restrictions, even at home. It is this very behaviour we wanted to change through our communication, riding on the fact that the quality of wood used in HouseFull furniture is very durable and solid. That’s where the germ of the idea of ‘No Rok Tok’ came from. The communication across digital platforms takes a stand against putting restrictions and self-imposed rules, and instead encourages people to be free and feel free to express themselves,” added Lowe Lintas Delhi Oresident Naveen Gaur.

    LinTeractive Executive Vice President Sumanta Ganguly said: “While digital (and more so e-commerce) has become a business of discount-led acquisitions; we believe that bringing the conversation back to product quality is an important and bold move that will help build the right kind of conversations around the brand. It’s no longer about producing the content to deliver reach but rather ensuring one uses it to generate relevant conversations around the brand.”

    Housefull.com is an online furniture and furnishings market place. It provides the best-in-class furniture solutions with quick delivery and after- sales service. Equipped with an in-house R&D team, the products are exclusively designed to best match the preferences and expectations of different buyers.