ITV

Category: Ad Campaigns

  • Heineken banks on heritage in new campaign

    Heineken banks on heritage in new campaign

    NEW DELHI: Starting with the metros with the aim of attracting the affluent, Heineken with its campaign ‘There’s more behind the star’ is now planning to move to smaller cities in India. It is inviting consumers to discover the authentic product stories, the foundation of the global brand.

    The brand campaign in India comprised localized outdoor communication which combined Heineken’s credentials and a city’s cultural nuances in a witty manner.

    Aimed at addressing Heineken’s iconic heritage and at the same time telling compelling stories relevant and topical, the campaign spanned Delhi, Mumbai, Bengaluru and Kolkata.

    The global campaign consisted of a series of TV commercials featuring Hollywood star Benicio Del Toro, supporting digital activation and point of sale activities.

    The humorous video ‘See Del Toro’ comparing what is behind its own ‘star’ status, to specific stories behind the legendary Heineken star. The content was created by Publicis Worldwide and filmed in various locations in Barcelona.

    The campaign focuses on the beer itself, the brand’s rich heritage and its unparalleled international footprint.

    In 142 years, Heineken has grown from a small Amsterdam-based company into the world’s most international premium lager. The aim is to show the quality and taste has never wavered.

    United Breweries senior vice president marketing Samar Singh Sheikhawat said; “Consumers increasingly want to know what’s happening behind the scenes. Heineken has a wealth of authentic backstories.”

  • Heineken banks on heritage in new campaign

    Heineken banks on heritage in new campaign

    NEW DELHI: Starting with the metros with the aim of attracting the affluent, Heineken with its campaign ‘There’s more behind the star’ is now planning to move to smaller cities in India. It is inviting consumers to discover the authentic product stories, the foundation of the global brand.

    The brand campaign in India comprised localized outdoor communication which combined Heineken’s credentials and a city’s cultural nuances in a witty manner.

    Aimed at addressing Heineken’s iconic heritage and at the same time telling compelling stories relevant and topical, the campaign spanned Delhi, Mumbai, Bengaluru and Kolkata.

    The global campaign consisted of a series of TV commercials featuring Hollywood star Benicio Del Toro, supporting digital activation and point of sale activities.

    The humorous video ‘See Del Toro’ comparing what is behind its own ‘star’ status, to specific stories behind the legendary Heineken star. The content was created by Publicis Worldwide and filmed in various locations in Barcelona.

    The campaign focuses on the beer itself, the brand’s rich heritage and its unparalleled international footprint.

    In 142 years, Heineken has grown from a small Amsterdam-based company into the world’s most international premium lager. The aim is to show the quality and taste has never wavered.

    United Breweries senior vice president marketing Samar Singh Sheikhawat said; “Consumers increasingly want to know what’s happening behind the scenes. Heineken has a wealth of authentic backstories.”

  • ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    MUMBAI: After scoring gold with Dove’s ‘Change The Rhyme’ video, Culture Machine’s digital channel Blush has roped in Vivel as the sponsor for its latest video titled ‘Ab Samjhauta Nahin’ featuring Amitabh Bachchan. The video inspires women to say no to a life of compromise.

    In a narrative by Bachchan, the UnBlushed video shouts out to all women to challenge time-worn mindsets that stereotype and, at times, impede their lifestyle choices. The video encourages women to stop accepting any biases and empower them to live a life equal to their male counterparts. It features women from all walks of life who are facing an inner conflict with their real emotions.

    Vivel’s integrated brand campaign ‘Ab Samjhauta Nahin’ is a fresh, nuanced perspective of self-confidence that personifies the woman of today. The brand message goes beyond a beauty discourse to address attitudes and behaviour towards women. The campaign is designed to encourage discussion around age-old gender biases, inspire young women to question the limits that they have been conditioned into accepting and empower them to live fuller lives.

    In the video, Amitabh Bachchan says, “A right can never be silenced.”

    Culture Machine’s digital channel Blush released a statement, “It’s very important to voice your opinion and believe in yourself. This belief is lost somewhere; we aim to revive this trail of thought. Vivel was the best brand to partner with as the concept is a perfect blend with their brand ideology.

    Watch the video on:  https://www.youtube.com/watch?v=pd5PHICXi-8

  • ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    MUMBAI: After scoring gold with Dove’s ‘Change The Rhyme’ video, Culture Machine’s digital channel Blush has roped in Vivel as the sponsor for its latest video titled ‘Ab Samjhauta Nahin’ featuring Amitabh Bachchan. The video inspires women to say no to a life of compromise.

    In a narrative by Bachchan, the UnBlushed video shouts out to all women to challenge time-worn mindsets that stereotype and, at times, impede their lifestyle choices. The video encourages women to stop accepting any biases and empower them to live a life equal to their male counterparts. It features women from all walks of life who are facing an inner conflict with their real emotions.

    Vivel’s integrated brand campaign ‘Ab Samjhauta Nahin’ is a fresh, nuanced perspective of self-confidence that personifies the woman of today. The brand message goes beyond a beauty discourse to address attitudes and behaviour towards women. The campaign is designed to encourage discussion around age-old gender biases, inspire young women to question the limits that they have been conditioned into accepting and empower them to live fuller lives.

    In the video, Amitabh Bachchan says, “A right can never be silenced.”

    Culture Machine’s digital channel Blush released a statement, “It’s very important to voice your opinion and believe in yourself. This belief is lost somewhere; we aim to revive this trail of thought. Vivel was the best brand to partner with as the concept is a perfect blend with their brand ideology.

    Watch the video on:  https://www.youtube.com/watch?v=pd5PHICXi-8

  • Publicis Ambience creates Urbanclap’s first TVC

    Publicis Ambience creates Urbanclap’s first TVC

    MUMBAI: Mobile services marketplace Urbanclap has launched its first TV commercial in association with advertising giant Publicis Ambience.

    So far, the marketing strategy for UrbanClap has been digital heavy, with Facebook and Google being the primary channels for tactical marketing, and some amount of Above the Line advertising (ATL) being done on radio. By 2017, UrbanClap endeavours to shift its marketing from being digital heavy to being more above the line.

    To communicate its high level of quality and trust among consumers, UrbanClap decided to communicate its vision the company has created this TVC.

    Commenting on the launch, UrbanClap co-founder Abhiraj Bhal said, “The launch of UrbanClap’s TV advertisement is an important moment in the journey of our 2 year old company. We are transforming the way people utilize these services – from beauty to home repairs, yoga to tutors etc. We are excited to take our brand to the next level with this TVC and hope to scale to greater heights in the near future.”

    UrbanClap was compelled to associate with Publicis Ambience for its dynamic and creative team that was deeply invested in giving this brand a fine launch. The level of creativity and involvement from each level in the agency gave UrbanClap the confidence it needed prior to being launched for the first time on such a large medium.

    Elaborating further on the launch, Publicis Ambience COO Paritosh Srivastava said, “The biggest challenge for a services marketplace in our country is trust and quality. We have used human relations as metaphors to emphasize the quality of our service providers, these relations are endearing and relevant to audiences across strata. We strongly believe this campaign will help create a positive disposition towards UrbanClap.”

    Publicis Ambience ECD Jigar Fernandes too said, “We all knew what this launch meant for UrbanClap, because you never get another chance to make a first impression, especially in this great Indian startup mela. Every step of the way we worked together with the good guys at UrbanClap as it was their first TVC experience. It was a fun mix of pressure, responsibility, left brain logic, right brain blabbering, passionate arguments and bro hugs.”

    The creative team behind this TVC includes – Jigar Fernandes, Gururaj Rao, Anirudh More, and Abhishek Sawant. The UrbanClap account was managed by Paritosh Srivastava, Atin Wahal, Noorbanu Qureshi, and Kanishka Bhamawat. The filming department includes – Jignesh Maru and Nupur Agarwal (Film team), Radhika Produces Films (RPF) (The production house). The TVC was directed by Suresh Triveni, and produced by Radhika Sawhney.

  • Publicis Ambience creates Urbanclap’s first TVC

    Publicis Ambience creates Urbanclap’s first TVC

    MUMBAI: Mobile services marketplace Urbanclap has launched its first TV commercial in association with advertising giant Publicis Ambience.

    So far, the marketing strategy for UrbanClap has been digital heavy, with Facebook and Google being the primary channels for tactical marketing, and some amount of Above the Line advertising (ATL) being done on radio. By 2017, UrbanClap endeavours to shift its marketing from being digital heavy to being more above the line.

    To communicate its high level of quality and trust among consumers, UrbanClap decided to communicate its vision the company has created this TVC.

    Commenting on the launch, UrbanClap co-founder Abhiraj Bhal said, “The launch of UrbanClap’s TV advertisement is an important moment in the journey of our 2 year old company. We are transforming the way people utilize these services – from beauty to home repairs, yoga to tutors etc. We are excited to take our brand to the next level with this TVC and hope to scale to greater heights in the near future.”

    UrbanClap was compelled to associate with Publicis Ambience for its dynamic and creative team that was deeply invested in giving this brand a fine launch. The level of creativity and involvement from each level in the agency gave UrbanClap the confidence it needed prior to being launched for the first time on such a large medium.

    Elaborating further on the launch, Publicis Ambience COO Paritosh Srivastava said, “The biggest challenge for a services marketplace in our country is trust and quality. We have used human relations as metaphors to emphasize the quality of our service providers, these relations are endearing and relevant to audiences across strata. We strongly believe this campaign will help create a positive disposition towards UrbanClap.”

    Publicis Ambience ECD Jigar Fernandes too said, “We all knew what this launch meant for UrbanClap, because you never get another chance to make a first impression, especially in this great Indian startup mela. Every step of the way we worked together with the good guys at UrbanClap as it was their first TVC experience. It was a fun mix of pressure, responsibility, left brain logic, right brain blabbering, passionate arguments and bro hugs.”

    The creative team behind this TVC includes – Jigar Fernandes, Gururaj Rao, Anirudh More, and Abhishek Sawant. The UrbanClap account was managed by Paritosh Srivastava, Atin Wahal, Noorbanu Qureshi, and Kanishka Bhamawat. The filming department includes – Jignesh Maru and Nupur Agarwal (Film team), Radhika Produces Films (RPF) (The production house). The TVC was directed by Suresh Triveni, and produced by Radhika Sawhney.

  • Shuruaat Hoon Main : Prasoon resonates Global Citizen’s cause

    Shuruaat Hoon Main : Prasoon resonates Global Citizen’s cause

    MUMBAI: “If you wanna make the world a better place, take a look at yourself and make the change.”

    King of Pop, Michael Jackson, sang these lines in his 1987 song ‘Man In The Mirror.’ Ironically, the lines still haven’t lost its relevance, as we continue to procrastinate from acting upon that much needed social change from within.

    Reinforcing the idea of ‘starting with oneself’, the celebrated lyricist and McCann Worldgroup South Asia chairman has penned the phrase ‘Shuruaat Hoon Main’ or ‘It starts with me’, which strikes the core sentiment behind the Indian chapter of Global Citizen, that the Global Education and Leadership Foundation (tGELF) launched recently.

    “We need to realise that the change has to start from us. We can keep blaming the government, keep blaming the society or organisations and corporations, but we forget we can be a start of a change as well. We should at least do what is within our control. The line ‘Shuruaat Hoon Main’ should be a pledge to ourselves to spearhead change,” Joshi elaborated on the thought behind the line.

    Global Citizen has launched an ambitious plan to eradicate extreme poverty in the world. The India chapter has initiated a 15-year long campaign that will  focus on creating a meaningful impact in three key areas: quality education, gender equality, and clean water and sanitation.

    Celebrities such as Amitabh Bachchan, Farhan Akhtar, Kareena Kapoor, AR Rahman, Aamir Khan and others have pledged their commitment to the social cause, each resonating Joshi’s line ‘Shuruaat Hoon Main’.

    Mobilising a generation from 1.2 billion population to act on social change is not a mean fete, and thus Global Citizen has aggressively made strategic partnerships leveraging its brand power, to reach far and wide. McCann Worldwide Group’s association with the movement is a fine example. “This isn’t a regular commercial deal. Of course, the cost of production of the campaign is being met, but it has been done in complete spirit of philanthropy. Wherever we could, we have tried to cut down the cost as a goodwill gesture,” Joshi frankly states about the nature of the collaboration.

    Apart from McCann Worldgroup, Global Citizen India has also roped in Wizcraft International Entertainment, Viacom18 and Times of India group as partners to aid in media management and coverage of the campaign across media.

    Infact, Wizcraft and tGELF chairman Shiv Khemka had approached Joshi to seek McCann’s association with the movement and lend his pen to the cause.

    Asked if McCann is committed to the campaign for 15 years, Joshi stated, “We would love to have a long-term association. I personally believe that a cause like this requires an extended commitment to see worthwhile change. Otherwise, it just remains as flash in the pan. It is important that there is consistency to what a brand like Global Citizen says. We would like to have a unceasing association depending on how other variables align.”

    The inaugural Global Citizen Festival India, scheduled in Mumbai on 19 November 2016, will be headlined by Coldplay, Jay Z,  Aamir Khan, Ranveer Singh, Katrina Kaif, AR Rahman, Farhan Akhtar, Shraddha Kapoor, Arjun Kapoor, Arijit Singh, Dia Mirza, Shankar Ehsaan Loy and Monali Thakur.

    While a video shot by actor Aamir Khan has been launched at the inaugural event of Global Citizen India, McCann’s team is in the process of making more creatives leading to the festival in November, based on the feedback of the first audio-visual. The upcoming parts may feature more celebrated faces from Bollywood.

    Association of several major artistes and international guests will be announced at different stages of the campaign.

  • Shuruaat Hoon Main : Prasoon resonates Global Citizen’s cause

    Shuruaat Hoon Main : Prasoon resonates Global Citizen’s cause

    MUMBAI: “If you wanna make the world a better place, take a look at yourself and make the change.”

    King of Pop, Michael Jackson, sang these lines in his 1987 song ‘Man In The Mirror.’ Ironically, the lines still haven’t lost its relevance, as we continue to procrastinate from acting upon that much needed social change from within.

    Reinforcing the idea of ‘starting with oneself’, the celebrated lyricist and McCann Worldgroup South Asia chairman has penned the phrase ‘Shuruaat Hoon Main’ or ‘It starts with me’, which strikes the core sentiment behind the Indian chapter of Global Citizen, that the Global Education and Leadership Foundation (tGELF) launched recently.

    “We need to realise that the change has to start from us. We can keep blaming the government, keep blaming the society or organisations and corporations, but we forget we can be a start of a change as well. We should at least do what is within our control. The line ‘Shuruaat Hoon Main’ should be a pledge to ourselves to spearhead change,” Joshi elaborated on the thought behind the line.

    Global Citizen has launched an ambitious plan to eradicate extreme poverty in the world. The India chapter has initiated a 15-year long campaign that will  focus on creating a meaningful impact in three key areas: quality education, gender equality, and clean water and sanitation.

    Celebrities such as Amitabh Bachchan, Farhan Akhtar, Kareena Kapoor, AR Rahman, Aamir Khan and others have pledged their commitment to the social cause, each resonating Joshi’s line ‘Shuruaat Hoon Main’.

    Mobilising a generation from 1.2 billion population to act on social change is not a mean fete, and thus Global Citizen has aggressively made strategic partnerships leveraging its brand power, to reach far and wide. McCann Worldwide Group’s association with the movement is a fine example. “This isn’t a regular commercial deal. Of course, the cost of production of the campaign is being met, but it has been done in complete spirit of philanthropy. Wherever we could, we have tried to cut down the cost as a goodwill gesture,” Joshi frankly states about the nature of the collaboration.

    Apart from McCann Worldgroup, Global Citizen India has also roped in Wizcraft International Entertainment, Viacom18 and Times of India group as partners to aid in media management and coverage of the campaign across media.

    Infact, Wizcraft and tGELF chairman Shiv Khemka had approached Joshi to seek McCann’s association with the movement and lend his pen to the cause.

    Asked if McCann is committed to the campaign for 15 years, Joshi stated, “We would love to have a long-term association. I personally believe that a cause like this requires an extended commitment to see worthwhile change. Otherwise, it just remains as flash in the pan. It is important that there is consistency to what a brand like Global Citizen says. We would like to have a unceasing association depending on how other variables align.”

    The inaugural Global Citizen Festival India, scheduled in Mumbai on 19 November 2016, will be headlined by Coldplay, Jay Z,  Aamir Khan, Ranveer Singh, Katrina Kaif, AR Rahman, Farhan Akhtar, Shraddha Kapoor, Arjun Kapoor, Arijit Singh, Dia Mirza, Shankar Ehsaan Loy and Monali Thakur.

    While a video shot by actor Aamir Khan has been launched at the inaugural event of Global Citizen India, McCann’s team is in the process of making more creatives leading to the festival in November, based on the feedback of the first audio-visual. The upcoming parts may feature more celebrated faces from Bollywood.

    Association of several major artistes and international guests will be announced at different stages of the campaign.

  • Bang in the Middle customises IndiaMART’s campaign

    Bang in the Middle customises IndiaMART’s campaign

    NEW DELHI: Zero in on the specifics is the new e-commerce mantra. A new digital ad campaign that highlights a unique value proposition of offering customized products to the buyers has been launched by the IndiaMART, online marketplace connecting buyers with suppliers

    Conceptualised by ‘Bang in the Middle’, the film #JaisaChahiyeWaisaPaaiye depicts a hunt for an ‘exotic’ elephant to emphasise on how consumers no longer only seek products that are easily available in the market. The campaign uses humour and curiosity to strike a chord with the audience and shows India’s largest e-marketplace’s ability to tap into the inexhaustible possibilities of a buyer’s demands.

    IndiaMART Vice President – Marketing Sumit Bedi said, “In the clutter of marketplaces, IndiaMART is the only one offering customized products as per the buyer’s need. Whether it is furniture for your office or handicrafts for home decor or machinery for your factory, we can fulfil any demand because of a strong base of more than 25 lakh sellers. We keep hearing from our buyers about how IndiaMART helps them get products tailored according to their needs and not just run-of-the-mill products. And, that is what inspired us to roll out this #JaisaChahiyeWaisaPaaiye campaign.”

    Bang in the Middle chief strategy officer and managing partner Naresh Gupta said “IndiaMART is not the usual brand. It’s a pioneer and thought leader. It is the definitive place where the small business-owners come searching for growth and profitability. As a brand, IndiaMART has to build its expertise with the small business-owners, and yet come across as a warm and friendly place which powers millions of small businesses across the country. We have ensured that the market sees value in differentiated offerings of the brand”.

    With technology at the heart of its business, IndiaMART’s success lies in its vision to provide enhanced and improvised solutions that meet market demands. The e-commerce platform has been at the helm of creating a simple but workable B2B ecosystem. A one-stop destination for connecting buyers and sellers, IndiaMART offers customized and full-service offerings.

  • Bang in the Middle customises IndiaMART’s campaign

    Bang in the Middle customises IndiaMART’s campaign

    NEW DELHI: Zero in on the specifics is the new e-commerce mantra. A new digital ad campaign that highlights a unique value proposition of offering customized products to the buyers has been launched by the IndiaMART, online marketplace connecting buyers with suppliers

    Conceptualised by ‘Bang in the Middle’, the film #JaisaChahiyeWaisaPaaiye depicts a hunt for an ‘exotic’ elephant to emphasise on how consumers no longer only seek products that are easily available in the market. The campaign uses humour and curiosity to strike a chord with the audience and shows India’s largest e-marketplace’s ability to tap into the inexhaustible possibilities of a buyer’s demands.

    IndiaMART Vice President – Marketing Sumit Bedi said, “In the clutter of marketplaces, IndiaMART is the only one offering customized products as per the buyer’s need. Whether it is furniture for your office or handicrafts for home decor or machinery for your factory, we can fulfil any demand because of a strong base of more than 25 lakh sellers. We keep hearing from our buyers about how IndiaMART helps them get products tailored according to their needs and not just run-of-the-mill products. And, that is what inspired us to roll out this #JaisaChahiyeWaisaPaaiye campaign.”

    Bang in the Middle chief strategy officer and managing partner Naresh Gupta said “IndiaMART is not the usual brand. It’s a pioneer and thought leader. It is the definitive place where the small business-owners come searching for growth and profitability. As a brand, IndiaMART has to build its expertise with the small business-owners, and yet come across as a warm and friendly place which powers millions of small businesses across the country. We have ensured that the market sees value in differentiated offerings of the brand”.

    With technology at the heart of its business, IndiaMART’s success lies in its vision to provide enhanced and improvised solutions that meet market demands. The e-commerce platform has been at the helm of creating a simple but workable B2B ecosystem. A one-stop destination for connecting buyers and sellers, IndiaMART offers customized and full-service offerings.