ITV

Category: Ad Campaigns

  • Salman endorses ‘fully fantastic’ Dixcy

    Salman endorses ‘fully fantastic’ Dixcy

    MUMBAI: Dixcy Textiles has rolled out its new advertising campaign. The TVC features the biggest entertainer in Bollywood Salman Khan.

    The humorous ad highlights Dixcy Scott’s fit and quality. The film has been conceptualised by Ogilvy Advertising. This is the first campaign for Dixcy Scott after Ogilvy won the account without a pitch process early this year. Salman is seen in a new light in this campaign, as Dixcy Scott moves away from action-oriented campaigns.

    Dixcy Scott founder Premji Sikka said, “The brief to the agency was to highlight the fit and quality of the product. While the brand would love to talk about entire range of innerwear, talking about underwear when a celebrity is involved would be a challenge. So, in the ad while Salman is wearing a vest, the agency has managed to include underwear and extend the proposition of ‘Fully elastic, fully fantastic’ to the entire men’s innerwear range.”

    Dixcy Scott director Raghul Sikka added, “The campaign is now consumer-focused whereas the earlier campaigns were trade-led.”

    Ogilvy South Asia executive chairman and creative chairman Piyush Pandey said, “This campaign marks the return of a lethal combination — Dixcy Scott and Salman Khan. In this campaign, we decided to leverage Salman for his great ability to pull off humour in way that connects with the masses.”

    Ogilvy India CEO Kunal Jeswani inserted, “So much advertising today hesitates to deliver a great functional benefit. And the ones that try to do it end up being so boring that consumers show zero interest. This one gets it right.”

    Being one of the youngest, big players in the category, Dixcy Scott faces stiff competition from established players.

    Madison Media Sigma CEO Vanita Keswani added, “To reach out to consumers effectively and in a holistic way, the campaign will run across TV, print, digital, OOH and theatres countrywide.”

  • Salman endorses ‘fully fantastic’ Dixcy

    Salman endorses ‘fully fantastic’ Dixcy

    MUMBAI: Dixcy Textiles has rolled out its new advertising campaign. The TVC features the biggest entertainer in Bollywood Salman Khan.

    The humorous ad highlights Dixcy Scott’s fit and quality. The film has been conceptualised by Ogilvy Advertising. This is the first campaign for Dixcy Scott after Ogilvy won the account without a pitch process early this year. Salman is seen in a new light in this campaign, as Dixcy Scott moves away from action-oriented campaigns.

    Dixcy Scott founder Premji Sikka said, “The brief to the agency was to highlight the fit and quality of the product. While the brand would love to talk about entire range of innerwear, talking about underwear when a celebrity is involved would be a challenge. So, in the ad while Salman is wearing a vest, the agency has managed to include underwear and extend the proposition of ‘Fully elastic, fully fantastic’ to the entire men’s innerwear range.”

    Dixcy Scott director Raghul Sikka added, “The campaign is now consumer-focused whereas the earlier campaigns were trade-led.”

    Ogilvy South Asia executive chairman and creative chairman Piyush Pandey said, “This campaign marks the return of a lethal combination — Dixcy Scott and Salman Khan. In this campaign, we decided to leverage Salman for his great ability to pull off humour in way that connects with the masses.”

    Ogilvy India CEO Kunal Jeswani inserted, “So much advertising today hesitates to deliver a great functional benefit. And the ones that try to do it end up being so boring that consumers show zero interest. This one gets it right.”

    Being one of the youngest, big players in the category, Dixcy Scott faces stiff competition from established players.

    Madison Media Sigma CEO Vanita Keswani added, “To reach out to consumers effectively and in a holistic way, the campaign will run across TV, print, digital, OOH and theatres countrywide.”

  • Swachh Bharat Week: Sachin, Amitabh lead promotional videos

    Swachh Bharat Week: Sachin, Amitabh lead promotional videos

    NEW DELHI: A series of promotional videos promoting the idea of constructing toilets in every household in the country was released by the prime minister Narendra Modi. The government is celebrating the Swachh Bharat Week, from September 25- October 2.

    While the movement through promotions is led by the renowned cricketer Sachin Tendulkar, the first message on video has been given by the megastar Amitabh Bachchan. The advertisement campaign has been launched by the ministry of drinking water and sanitation.

    The Big B points out that over 70,000 households have already adopted the idea of constructing a toilet in their homes, and thereafter he encourages all villages to follow suit.

    There are more than one video with Sachin Tendulkar, and various social workers who are actively involved in this task. In fact, Modi, in a tweet, lauded Tendulkar for his involvement in this task to make India defecation-free and for his ‘wise words’.

    Narendra Singh Tomar, minister of rural development, drinking water & sanitation and panchayati raj, said that the ministry has galvanised its BCC (Behaviour Change Communication) and IEC (Information Education Communication) mechanisms to make the advertisements more people-centric. He stressed that it was necessary because IEC/BCC were core interventions for behaviour change and citizen engagement.

    Swachh Bharat Mission – Amitabh Bachchan

  • Swachh Bharat Week: Sachin, Amitabh lead promotional videos

    Swachh Bharat Week: Sachin, Amitabh lead promotional videos

    NEW DELHI: A series of promotional videos promoting the idea of constructing toilets in every household in the country was released by the prime minister Narendra Modi. The government is celebrating the Swachh Bharat Week, from September 25- October 2.

    While the movement through promotions is led by the renowned cricketer Sachin Tendulkar, the first message on video has been given by the megastar Amitabh Bachchan. The advertisement campaign has been launched by the ministry of drinking water and sanitation.

    The Big B points out that over 70,000 households have already adopted the idea of constructing a toilet in their homes, and thereafter he encourages all villages to follow suit.

    There are more than one video with Sachin Tendulkar, and various social workers who are actively involved in this task. In fact, Modi, in a tweet, lauded Tendulkar for his involvement in this task to make India defecation-free and for his ‘wise words’.

    Narendra Singh Tomar, minister of rural development, drinking water & sanitation and panchayati raj, said that the ministry has galvanised its BCC (Behaviour Change Communication) and IEC (Information Education Communication) mechanisms to make the advertisements more people-centric. He stressed that it was necessary because IEC/BCC were core interventions for behaviour change and citizen engagement.

    Swachh Bharat Mission – Amitabh Bachchan

  • Priyanka creates ‘Reflections’ for Blenders Pride

    Priyanka creates ‘Reflections’ for Blenders Pride

    NEW DELHI: Blenders Pride Fashion Tour has unveiled a new TV campaign with Priyanka Chopra as their brand ambassador. ‘Keep the World Guessing’ is an edgy rundown of the multi-faceted demeanor of today’s youth and their endeavor to wow the world with every step they take.

    The TVC is shot in black and white tones, wherein Priyanka is running in a stunning mirror maze, being chased by the paparazzi. She throws multiple reflections on the mirrors creating a strong resonance with her multi-faceted persona and eventually escapes the maze, leaving behind the paparazzi in complete surprise, end up shooting her striking reflection.

    Conceptualized by Lowe Lintas, the TVC has been shot in New York by the famous French filmmaker and visual artiste Jean Claude Thibaut, known for his bold stylish work.

    Pernod Ricard India Assistant Vice President –Marketing, Raja Banerji, said, “Priyanka emulates the dynamism, enigma and a multi-faceted personality which is the essence to ‘taste life in style’ for today’s consumers.”

    Priyanka added, “To me, style is a mirror of your inner self, giving you a chance to bring out your hidden facets.”

    Lowe Lintas chief creative officer Arun Iyer added, “This particular film marries Blenders Pride Fashion Tour and Priyanka’s personality perfectly. It brings out the fact that style empowers you to surprise the world. It was a very complex shoot with lot of mirrors and reflections, but Jean has beautifully executed the idea.”

    The TVC can be viewed here –
     

  • Priyanka creates ‘Reflections’ for Blenders Pride

    Priyanka creates ‘Reflections’ for Blenders Pride

    NEW DELHI: Blenders Pride Fashion Tour has unveiled a new TV campaign with Priyanka Chopra as their brand ambassador. ‘Keep the World Guessing’ is an edgy rundown of the multi-faceted demeanor of today’s youth and their endeavor to wow the world with every step they take.

    The TVC is shot in black and white tones, wherein Priyanka is running in a stunning mirror maze, being chased by the paparazzi. She throws multiple reflections on the mirrors creating a strong resonance with her multi-faceted persona and eventually escapes the maze, leaving behind the paparazzi in complete surprise, end up shooting her striking reflection.

    Conceptualized by Lowe Lintas, the TVC has been shot in New York by the famous French filmmaker and visual artiste Jean Claude Thibaut, known for his bold stylish work.

    Pernod Ricard India Assistant Vice President –Marketing, Raja Banerji, said, “Priyanka emulates the dynamism, enigma and a multi-faceted personality which is the essence to ‘taste life in style’ for today’s consumers.”

    Priyanka added, “To me, style is a mirror of your inner self, giving you a chance to bring out your hidden facets.”

    Lowe Lintas chief creative officer Arun Iyer added, “This particular film marries Blenders Pride Fashion Tour and Priyanka’s personality perfectly. It brings out the fact that style empowers you to surprise the world. It was a very complex shoot with lot of mirrors and reflections, but Jean has beautifully executed the idea.”

    The TVC can be viewed here –
     

  • Nawaz is face of Vodafone’s new campaign

    Nawaz is face of Vodafone’s new campaign

    NEW DELHI: Actor Nawazuddin Siddiqui is the brand ambassador in north India while Bobby Simha will be publicising the new Vodafone FLEX plan.

    Vodafone India Director-Commercial Sandeep Kataria told Indiantelevision.com it would be a high-decibel, 360-degree multi-media creative campaign to propagate the launch and introduce this new concept. This highly vibrant and impactful campaign will be seen across mediums — TV, print, OOH, radio and digital.

    Vodafone introduced Vodafone Flex to ease the problems of consumers who have to separately pay for voice data, STD calls, and Internet. Consumers will now pay a fixed fee for a period of 28 days that covers all.

    Kataria said this plan was only for pre-paid subscribers, and would not apply to post-paid consumers. He said it would take away the hassle of consumers of remembering dates when they have to pay and will be able to use their monthly subscription. Furthermore, he said that, if the full amount paid remained unutilised, it would be carried over to the next month.

    Consumers would receive a message three days before the period expires to let them know they need to renew their subscriptions. He said that 90 per cent of the consumers were still in the pre-paid segment.

    The rates would vary from city to city, and the rates in Delhi range from Rs 119 (325 Flex) to Rs 399 (1750 Flex).

  • Nawaz is face of Vodafone’s new campaign

    Nawaz is face of Vodafone’s new campaign

    NEW DELHI: Actor Nawazuddin Siddiqui is the brand ambassador in north India while Bobby Simha will be publicising the new Vodafone FLEX plan.

    Vodafone India Director-Commercial Sandeep Kataria told Indiantelevision.com it would be a high-decibel, 360-degree multi-media creative campaign to propagate the launch and introduce this new concept. This highly vibrant and impactful campaign will be seen across mediums — TV, print, OOH, radio and digital.

    Vodafone introduced Vodafone Flex to ease the problems of consumers who have to separately pay for voice data, STD calls, and Internet. Consumers will now pay a fixed fee for a period of 28 days that covers all.

    Kataria said this plan was only for pre-paid subscribers, and would not apply to post-paid consumers. He said it would take away the hassle of consumers of remembering dates when they have to pay and will be able to use their monthly subscription. Furthermore, he said that, if the full amount paid remained unutilised, it would be carried over to the next month.

    Consumers would receive a message three days before the period expires to let them know they need to renew their subscriptions. He said that 90 per cent of the consumers were still in the pre-paid segment.

    The rates would vary from city to city, and the rates in Delhi range from Rs 119 (325 Flex) to Rs 399 (1750 Flex).