ITV

Category: Ad Campaigns

  • Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

    Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

    MUMBAI: Myntra has joined Deepika Padukone’s fashion brand for women, All about you, to launch its brand campaign focused on the theme: ‘You are your biggest strength and can conquer anything when you are with you”. 

    A TVC created for this celebrates an individual’s personal strength as she takes on personal and professional challenges in life, devoid of all external influences.

    The campaign is created by McCann Mumbai and produced by Chrome Pictures. Directed by Amit Sharma, the soulful music is composed by Abhishek Arora who weaves together the three beautiful stories with the lyrics aptly complementing the theme of the ad.

    “Today’s fashion buyers do not compromise comfort for trend. With apparels being increasingly considered as a powerful medium of expressing oneself, personalized fashion is slated to be the next big thing. The new campaign, crafted around Deepika’s fashion philosophy ushers a seamless connect with the youth. We are delighted to join her journey in creating fashion which does not diminish but nurtures an individual’s style statement,” said Myntra CMO and International brands business head Gunjan Soni.

    The new campaign illustrates how one can conquer any predicament in life and takes you through the lives of three young women who take on professional and personal situations with an unconventional spirit of inner strength. Battling uncertainty and fear at the beginning, each of them take a moment to be on their own and eventually gain strength from within to overcome all external odds.

    Padukone added, “I am as excited as I was at the time of launching ‘All About You’ last year. I have been deeply involved with AAY from design to execution and being part of the brand’s first TVC was an exciting and emotional experience. The new campaign demonstrates and reinforces the brand’s core philosophy of inner strength, modern femininity and elegance.

     All About You is a brand for the modern Indian women who want to follow fashion at their own terms. It symbolizes clothes that bring back the romanticism, with flowy silhouettes and pastel colours. The designs have been co-developed by Myntra’s in-house design talent and design agency DBS. .

    The commercial:

    The TVC begins with Deepika seen in a contemplative mood just minutes before delivering a talk. She pauses a moment to show be herself, leaves out the script and confidently walks to the stage and delivers her speech from heart. The second story is about a guitarist who is preparing for her first music class as a teacher and is seen preparing for her big moment across the streets of Kolkata. Just before opening the door to her classroom, she waits a second to be herself and goes on to take a wonderful class, conquering her students’ hearts on the very first day. The third story is of a young girl in Goa, who is in a happy nervous state, preparing and contemplating for a big moment in her personal life, and is seen going through ferry and then she meets the guy. She takes a moment to just believe in herself again and proposes to the guy. All the three stories are interwoven together to form the beautiful narrative.

  • Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

    Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

    MUMBAI: Myntra has joined Deepika Padukone’s fashion brand for women, All about you, to launch its brand campaign focused on the theme: ‘You are your biggest strength and can conquer anything when you are with you”. 

    A TVC created for this celebrates an individual’s personal strength as she takes on personal and professional challenges in life, devoid of all external influences.

    The campaign is created by McCann Mumbai and produced by Chrome Pictures. Directed by Amit Sharma, the soulful music is composed by Abhishek Arora who weaves together the three beautiful stories with the lyrics aptly complementing the theme of the ad.

    “Today’s fashion buyers do not compromise comfort for trend. With apparels being increasingly considered as a powerful medium of expressing oneself, personalized fashion is slated to be the next big thing. The new campaign, crafted around Deepika’s fashion philosophy ushers a seamless connect with the youth. We are delighted to join her journey in creating fashion which does not diminish but nurtures an individual’s style statement,” said Myntra CMO and International brands business head Gunjan Soni.

    The new campaign illustrates how one can conquer any predicament in life and takes you through the lives of three young women who take on professional and personal situations with an unconventional spirit of inner strength. Battling uncertainty and fear at the beginning, each of them take a moment to be on their own and eventually gain strength from within to overcome all external odds.

    Padukone added, “I am as excited as I was at the time of launching ‘All About You’ last year. I have been deeply involved with AAY from design to execution and being part of the brand’s first TVC was an exciting and emotional experience. The new campaign demonstrates and reinforces the brand’s core philosophy of inner strength, modern femininity and elegance.

     All About You is a brand for the modern Indian women who want to follow fashion at their own terms. It symbolizes clothes that bring back the romanticism, with flowy silhouettes and pastel colours. The designs have been co-developed by Myntra’s in-house design talent and design agency DBS. .

    The commercial:

    The TVC begins with Deepika seen in a contemplative mood just minutes before delivering a talk. She pauses a moment to show be herself, leaves out the script and confidently walks to the stage and delivers her speech from heart. The second story is about a guitarist who is preparing for her first music class as a teacher and is seen preparing for her big moment across the streets of Kolkata. Just before opening the door to her classroom, she waits a second to be herself and goes on to take a wonderful class, conquering her students’ hearts on the very first day. The third story is of a young girl in Goa, who is in a happy nervous state, preparing and contemplating for a big moment in her personal life, and is seen going through ferry and then she meets the guy. She takes a moment to just believe in herself again and proposes to the guy. All the three stories are interwoven together to form the beautiful narrative.

  • Voot turns kids ‘goody goody’ with unique TVC

    Voot turns kids ‘goody goody’ with unique TVC

    MUMBAI: Kids are the ready and excited end-consumers of Voot Kids but parents often scale down their enthusiasm by being gatekeepers. The journey of any marketer to promote a product like this and growing from zero to 50+ advertisers is not easy.

    Encouraging the kids to access such a platform as well as making parents comfortable with handing over their phones to them remains crucial. And, how better can this gap be bridged with lucid storytelling and a catchy musical anthem that grabs the attention of kids and parents alike.

    Banking on three things- television content, kids and originals- this OTT platform observes 15 per cent share of the overall traffic coming from kids. Riding high on kids content behind it’s viewership and user growth, Voot has launched a new TVC capturing how kids from across India have taken to the new way of life and turned ‘goody goody’ in their ultimate quest to earn Voot time.

    “The loyalty factor from kids is very high. They are obsessive about characters. So, everything has to revolve around the character that they like. The amount of money parents spent on these characters is huge. We looked at the top 10 characters that the kids like and we built on that,” said Viacom18 Digital Ventures COO Gaurav Gandhi.

    The special anthem Bachche Hum Goody Goody Banenge, Voot Kids Ke Liye Kuch Bhi Karenge! will roll out across all major kids channels and digital  platforms on 30 September.

    With 10 characters to be added to its 100+ character library, the platform will focus more on originals in 2017.

    The time spent by kids on Voot is approximately 30 minutes on an average while they spend close to 45 minutes on weekends and 25 minutes on weekdays. Unlike the traditional, linear from of content consumption wherein the peak viewing of kids content happens during the early evening; Voot Kids in contrast witnesses a peak that coincides with the prime time on national GECs wherein the mobile gets passed onto the kids as the parents take control over the remote. “The primetime for kids on our platform is 9 pm. Adding to that, Sundays are huge for us wherein the consumption just jumps upto 40 per cent compared to any other day,” added Gandhi.

    “Kids are the masters of negotiations. They know what they want and how to get it. But the catch is that the parents know these antics and are willing to evolve the kids if they see a good behaviour being displaced by them. The communication that we have created was to showcase this varied but interesting dynamics between the parents and their kids. You will see the kids doing ‘goody goody’ things in this film. The music and anthem of the campaign is something each one of us can relate to as we have grown up listening to this popular song,” adds Viacom18 head marketing and partnerships Akash Banerji.

    The advertisers too are lapping up this opportunity on Voot Kids with open arms as they seek to connect and engage with this mobile-first generation who are the influencers of today and the decision makers of tomorrow. It has close to 50+ advertisers on board out of which 10 are especially for Voot Kids. Targeted at an age group of 1-12, Voot plans to launch a tablet app in a week’s time followed by a campaign on the same.

    “We feel that this segment is only set to grow, both in size and influence, and we want to be the default digital platform of choice for kids entertainment. Our endeavour is to build a parent-approved kids-favourite brand, and we will continue to develop exciting campaigns and dial up engagement with this community even further,” added Gandhi.

    The campaigns will be promoted across Viacom18 network and will be heavily leveraged on social media.

    About the campaigns: The campaign comprises multiple TVCs featuring lots of kids. The films depict kids’ heroics as they happily embrace the very tasks that kids are usually known for not doing willingly.

    The films showcase a range of situations where the kids turn to their ‘goody goody’ best – a boy getting out of the bed in the night to brush his teeth unprompted, another young boy with spiky hair combing it vigorously to turn it into a good-boy hairstyle, a cute little girl goes onto finishing the very last drop of milk from a glass, a young girl wiping clean the wall that once was her canvas, another boy is seen tidying up his bed and surprisingly a boy denying potato chips being offered while sitting on a park bench. What follows is a happy smiley parent handing over their mobile phone to their kid for a well-deserved Voot time. In the background of each of the two films you hear the chorus of kids singing this catchy Voot Kids anthem and reciting their favourite characters for whom they’re turning to this new way of life. The closing line captures the core thought very aptly – Bachche Hum Goody Goody Banenge, Voot Kids Ke Liye Kuch Bhi Karenge!

    TVC:

    Link1: https://youtu.be/55AVLumuWEY

    Link2: https://youtu.be/vrcDmXDnRxM

  • Voot turns kids ‘goody goody’ with unique TVC

    Voot turns kids ‘goody goody’ with unique TVC

    MUMBAI: Kids are the ready and excited end-consumers of Voot Kids but parents often scale down their enthusiasm by being gatekeepers. The journey of any marketer to promote a product like this and growing from zero to 50+ advertisers is not easy.

    Encouraging the kids to access such a platform as well as making parents comfortable with handing over their phones to them remains crucial. And, how better can this gap be bridged with lucid storytelling and a catchy musical anthem that grabs the attention of kids and parents alike.

    Banking on three things- television content, kids and originals- this OTT platform observes 15 per cent share of the overall traffic coming from kids. Riding high on kids content behind it’s viewership and user growth, Voot has launched a new TVC capturing how kids from across India have taken to the new way of life and turned ‘goody goody’ in their ultimate quest to earn Voot time.

    “The loyalty factor from kids is very high. They are obsessive about characters. So, everything has to revolve around the character that they like. The amount of money parents spent on these characters is huge. We looked at the top 10 characters that the kids like and we built on that,” said Viacom18 Digital Ventures COO Gaurav Gandhi.

    The special anthem Bachche Hum Goody Goody Banenge, Voot Kids Ke Liye Kuch Bhi Karenge! will roll out across all major kids channels and digital  platforms on 30 September.

    With 10 characters to be added to its 100+ character library, the platform will focus more on originals in 2017.

    The time spent by kids on Voot is approximately 30 minutes on an average while they spend close to 45 minutes on weekends and 25 minutes on weekdays. Unlike the traditional, linear from of content consumption wherein the peak viewing of kids content happens during the early evening; Voot Kids in contrast witnesses a peak that coincides with the prime time on national GECs wherein the mobile gets passed onto the kids as the parents take control over the remote. “The primetime for kids on our platform is 9 pm. Adding to that, Sundays are huge for us wherein the consumption just jumps upto 40 per cent compared to any other day,” added Gandhi.

    “Kids are the masters of negotiations. They know what they want and how to get it. But the catch is that the parents know these antics and are willing to evolve the kids if they see a good behaviour being displaced by them. The communication that we have created was to showcase this varied but interesting dynamics between the parents and their kids. You will see the kids doing ‘goody goody’ things in this film. The music and anthem of the campaign is something each one of us can relate to as we have grown up listening to this popular song,” adds Viacom18 head marketing and partnerships Akash Banerji.

    The advertisers too are lapping up this opportunity on Voot Kids with open arms as they seek to connect and engage with this mobile-first generation who are the influencers of today and the decision makers of tomorrow. It has close to 50+ advertisers on board out of which 10 are especially for Voot Kids. Targeted at an age group of 1-12, Voot plans to launch a tablet app in a week’s time followed by a campaign on the same.

    “We feel that this segment is only set to grow, both in size and influence, and we want to be the default digital platform of choice for kids entertainment. Our endeavour is to build a parent-approved kids-favourite brand, and we will continue to develop exciting campaigns and dial up engagement with this community even further,” added Gandhi.

    The campaigns will be promoted across Viacom18 network and will be heavily leveraged on social media.

    About the campaigns: The campaign comprises multiple TVCs featuring lots of kids. The films depict kids’ heroics as they happily embrace the very tasks that kids are usually known for not doing willingly.

    The films showcase a range of situations where the kids turn to their ‘goody goody’ best – a boy getting out of the bed in the night to brush his teeth unprompted, another young boy with spiky hair combing it vigorously to turn it into a good-boy hairstyle, a cute little girl goes onto finishing the very last drop of milk from a glass, a young girl wiping clean the wall that once was her canvas, another boy is seen tidying up his bed and surprisingly a boy denying potato chips being offered while sitting on a park bench. What follows is a happy smiley parent handing over their mobile phone to their kid for a well-deserved Voot time. In the background of each of the two films you hear the chorus of kids singing this catchy Voot Kids anthem and reciting their favourite characters for whom they’re turning to this new way of life. The closing line captures the core thought very aptly – Bachche Hum Goody Goody Banenge, Voot Kids Ke Liye Kuch Bhi Karenge!

    TVC:

    Link1: https://youtu.be/55AVLumuWEY

    Link2: https://youtu.be/vrcDmXDnRxM

  • ShopClues rolls out ‘Itne Kum Mein’ TVC

    ShopClues rolls out ‘Itne Kum Mein’ TVC

    MUMBAI: ShopClues has rolled out its new TV ad campaign to usher in the joyous festive season with the right mood. The TVC brings to the fore the delightful offerings up for grabs this year o nShopClues with its tagline “Itne Kum Mein” (at such a low price).  A series of fresh catalogue digital films that illustrate the spread of high-value products along with discounted prices are showcased so that customers can make the best of the festive season sale from 1–10 October 2016. 

    Conceptualized and created by Enormous Brands, the TVC captures how a large assortment of products at never-before prices are being made available for ShopClues customers.

    One of India’s first and largest managed marketplace, ShopClues ad film opens with two girls having a conversation about how one of them enjoyed an incredible buying experience on ShopClues. She starts to describe the prices on ShopClues as “Itne Kum Mein, Itne Kum Mein, Itne Kum Mein” and the repetition continues.  The frame zooms out to reveal this conversation actually being shown on TV. The couple watching the TVC wonders if the visual is stuck, and taps the TV a few times, a husband struggling to fix the antenna, salesman watches as all the TV sets in an offline store play the same thing, the director at the shoot gets puzzled. The dialogue ends with the girl concluding, “Itne Kum Mein, ki kya bataun.” 

    ShopClues AVP-marketing Nitin Agarwal, said, “Through the TVC, we want to communicate to people that they can revel in the feeling of fulfillment this festive season and lay their hands on anything their heart desires as everything is available ‘Itne Kum Mein’.”  

    Enormous Brands’ managing partner Ashish Khazanchi, said, “The coveted products and unbelievable prices at ShopClues have always appealed to all the value-conscious buyers in the country. And that’s the reason we have introduced the colloquial phrase ‘Itne Kum Mein’ . Its recall value is instant.”

    The campaign also uses Outdoor, Facebook and YouTube along with Radio as support media to bring to life the amazing bargains. 

    Check out the ad:

  • ShopClues rolls out ‘Itne Kum Mein’ TVC

    ShopClues rolls out ‘Itne Kum Mein’ TVC

    MUMBAI: ShopClues has rolled out its new TV ad campaign to usher in the joyous festive season with the right mood. The TVC brings to the fore the delightful offerings up for grabs this year o nShopClues with its tagline “Itne Kum Mein” (at such a low price).  A series of fresh catalogue digital films that illustrate the spread of high-value products along with discounted prices are showcased so that customers can make the best of the festive season sale from 1–10 October 2016. 

    Conceptualized and created by Enormous Brands, the TVC captures how a large assortment of products at never-before prices are being made available for ShopClues customers.

    One of India’s first and largest managed marketplace, ShopClues ad film opens with two girls having a conversation about how one of them enjoyed an incredible buying experience on ShopClues. She starts to describe the prices on ShopClues as “Itne Kum Mein, Itne Kum Mein, Itne Kum Mein” and the repetition continues.  The frame zooms out to reveal this conversation actually being shown on TV. The couple watching the TVC wonders if the visual is stuck, and taps the TV a few times, a husband struggling to fix the antenna, salesman watches as all the TV sets in an offline store play the same thing, the director at the shoot gets puzzled. The dialogue ends with the girl concluding, “Itne Kum Mein, ki kya bataun.” 

    ShopClues AVP-marketing Nitin Agarwal, said, “Through the TVC, we want to communicate to people that they can revel in the feeling of fulfillment this festive season and lay their hands on anything their heart desires as everything is available ‘Itne Kum Mein’.”  

    Enormous Brands’ managing partner Ashish Khazanchi, said, “The coveted products and unbelievable prices at ShopClues have always appealed to all the value-conscious buyers in the country. And that’s the reason we have introduced the colloquial phrase ‘Itne Kum Mein’ . Its recall value is instant.”

    The campaign also uses Outdoor, Facebook and YouTube along with Radio as support media to bring to life the amazing bargains. 

    Check out the ad:

  • Grey gets ‘dadis’ to bust contraception myths

    Grey gets ‘dadis’ to bust contraception myths

    MUMBAI: On the occasion of World Contraception Day, Grey group India has launched a new social media campaign for ICanHelp.in that focuses on various myths and conceptions surrounding contraception among the youth. The campaign invokes young minds to feel comfortable in seeking contraceptives in order to have power, freedom and choice over their life.

    In India, dadis (grandmothers) are traditionally known to talk about home-made recipes and deliver sermons on soft topics like morals and values. To leverage the endearing nature of the typical dadi, the campaign conceptualised and executed by Grey Group India gets on board a bold dadi who takes on the subject of contraception and clears some common misconceptions surrounding it. She is seen as the coolest dadi who busts myths like a boss in a fun, illuminating, bold and engaging fashion. Further, she gives insights on the right contraceptive use and how one can have kids by choice and not by chance! The idea was to get iDadi, a bold grandmother who talks about contraception without any inhibitions.

    Grey group India digital service- president Leroy Alvares said, “With the volume of information being consumed online, Icanhelp.in wanted to leverage this trend on world contraception day to dispel myths around contraception. The campaign approach is all about making us myth-busters rather than myth mongrers. iDadi a character we created looks at common myths and facts in a humorous manner.”

  • Grey gets ‘dadis’ to bust contraception myths

    Grey gets ‘dadis’ to bust contraception myths

    MUMBAI: On the occasion of World Contraception Day, Grey group India has launched a new social media campaign for ICanHelp.in that focuses on various myths and conceptions surrounding contraception among the youth. The campaign invokes young minds to feel comfortable in seeking contraceptives in order to have power, freedom and choice over their life.

    In India, dadis (grandmothers) are traditionally known to talk about home-made recipes and deliver sermons on soft topics like morals and values. To leverage the endearing nature of the typical dadi, the campaign conceptualised and executed by Grey Group India gets on board a bold dadi who takes on the subject of contraception and clears some common misconceptions surrounding it. She is seen as the coolest dadi who busts myths like a boss in a fun, illuminating, bold and engaging fashion. Further, she gives insights on the right contraceptive use and how one can have kids by choice and not by chance! The idea was to get iDadi, a bold grandmother who talks about contraception without any inhibitions.

    Grey group India digital service- president Leroy Alvares said, “With the volume of information being consumed online, Icanhelp.in wanted to leverage this trend on world contraception day to dispel myths around contraception. The campaign approach is all about making us myth-busters rather than myth mongrers. iDadi a character we created looks at common myths and facts in a humorous manner.”

  • No inhibition: eBay India launches TVC

    No inhibition: eBay India launches TVC

    MUMBAI: eBay India announced their brand new TV campaign #ThingsDon’tJudge today. The campaign aims to inspire consumers to shop online from over 10 crore products available on ebay.in. The TV campaign will go on air today.

    Conceptualized by BBDO India, the film shows different situations where people are seen breaking away from a certain prejudice that the society imposes. The means for them is a product they have purchased from eBay, which enables them to move away from the shackles of judgments and live as they would. A product is that one thing that doesn’t judge them, though people may. 

    Watch the TVC here :  

    eBay India director-marketing Shivani Suri, said, “Online shopping is changing how we live. It’s at the heart of our evolving culture that’s gradually helping us distance from the norms around gender, age, cast, creed, social status or preferences. eBay, with over 10 crore products is inspiring consumers to shop for their favorite item and live their passions, desires, choices, and beliefs without inhibition.”

    BBDO India chairman Josy Paul said, “When we started work on eBay, we had questions: Will our idea provoke conversation? Will the context last longer than the immediacy of the content. Will it influence change? We could feel the energy in the room when this idea came up.  Something happened! We create greater desirability for the 10 crore products that are available on eBay.”

    Hemant Shringy, BBDO India executive creative director, said, “After an amazingly explorative and collaborative process, we arrived at the idea – Things Don’t Judge. With 10 crore things at the heart of the idea, it says that in a time when we are constantly judging and being judged, things have the incredible quality and power of not judging.”

    The TV campaign will be seen across all major television channels in Hindi, English, Telugu, Marathi, Tamil and Kannada. Ten key markets including Delhi NCR, Bangalore, Hyderabad, Mumbai, Chennai, Pune, Kolkata, Chandigarh, Ahmedabad and Indore are being targeted. 

    The campaign will also be prominent on big ticket movie premiers, popular comedy and reality TV shows, sports events, news and blockbuster world television premiers. The campaign will also be extended across key digital and social platforms.
     
    eBay India, a 100% subsidiary of eBay Inc., is a leading online marketplace and shopping destination in India where thousands of entrepreneurs list. 

    BBDO India, a part of the BBDO Group worldwide, ‘Create Acts Not Ads’ — the only agency in India, Asia and the world to have won four inaugural awards at the Cannes Lions Festival.

  • No inhibition: eBay India launches TVC

    No inhibition: eBay India launches TVC

    MUMBAI: eBay India announced their brand new TV campaign #ThingsDon’tJudge today. The campaign aims to inspire consumers to shop online from over 10 crore products available on ebay.in. The TV campaign will go on air today.

    Conceptualized by BBDO India, the film shows different situations where people are seen breaking away from a certain prejudice that the society imposes. The means for them is a product they have purchased from eBay, which enables them to move away from the shackles of judgments and live as they would. A product is that one thing that doesn’t judge them, though people may. 

    Watch the TVC here :  

    eBay India director-marketing Shivani Suri, said, “Online shopping is changing how we live. It’s at the heart of our evolving culture that’s gradually helping us distance from the norms around gender, age, cast, creed, social status or preferences. eBay, with over 10 crore products is inspiring consumers to shop for their favorite item and live their passions, desires, choices, and beliefs without inhibition.”

    BBDO India chairman Josy Paul said, “When we started work on eBay, we had questions: Will our idea provoke conversation? Will the context last longer than the immediacy of the content. Will it influence change? We could feel the energy in the room when this idea came up.  Something happened! We create greater desirability for the 10 crore products that are available on eBay.”

    Hemant Shringy, BBDO India executive creative director, said, “After an amazingly explorative and collaborative process, we arrived at the idea – Things Don’t Judge. With 10 crore things at the heart of the idea, it says that in a time when we are constantly judging and being judged, things have the incredible quality and power of not judging.”

    The TV campaign will be seen across all major television channels in Hindi, English, Telugu, Marathi, Tamil and Kannada. Ten key markets including Delhi NCR, Bangalore, Hyderabad, Mumbai, Chennai, Pune, Kolkata, Chandigarh, Ahmedabad and Indore are being targeted. 

    The campaign will also be prominent on big ticket movie premiers, popular comedy and reality TV shows, sports events, news and blockbuster world television premiers. The campaign will also be extended across key digital and social platforms.
     
    eBay India, a 100% subsidiary of eBay Inc., is a leading online marketplace and shopping destination in India where thousands of entrepreneurs list. 

    BBDO India, a part of the BBDO Group worldwide, ‘Create Acts Not Ads’ — the only agency in India, Asia and the world to have won four inaugural awards at the Cannes Lions Festival.