ITV

Category: Ad Campaigns

  • Zing launches #Apnichoicessechamko campaign

    Zing launches #Apnichoicessechamko campaign

    Mumbai – Zing is set to brighten the festive season with campaign, #Apnichoicessechamko. Aiming to make a meaningful impact, the campaign highlights the importance of personal victories achieved through everyday choices, celebrating how even the smallest decisions, rooted in self-belief and perseverance, contribute to a life filled with true joy and purpose. The campaign reminds us that, just like Diwali lights up our lives, our own choices can lead us toward lasting happiness and fulfilment, embodying the festive spirit of transformation and renewal.

    The new promo presents a powerful narrative that resonates with young audiences, drawing parallels to the teachings of the Ramayana, where good triumphs over evil. It highlights relatable moments of self-discipline and resilience in the lives of young individuals, who face modern distractions and challenges yet choose to stay true to their goals. This message of staying grounded despite life’s hurdles reflects the essence of Diwali’s light—symbolizing the gradual but sure triumph of positive choices over challenges. Through these small, steadfast victories, Zing’s campaign shines a spotlight on the youth’s potential to not only transform their lives but also inspire those around them.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zing! (@zingtv)

     

    Commenting on the campaign, Zing business head,  Pankaj Balhara said, “Diwali, with its roots in ancient scriptures, symbolizes the ultimate triumph of light over darkness. With #Apnichoicessechamko, we are connecting this timeless message to today’s world, encouraging our young audience to discover strength in their own positive choices and to recognize the lasting glow they bring to their lives and the lives of others. Our viewers face unique pressures in today’s world, but we believe that with consistency and courage, they can illuminate their lives and those around them. We are thrilled to present this message of empowerment, which also reflects the wisdom of our cultural heritage.”

  • Fortune unveils #DiwaliKaFortune campaign with AR filter

    Fortune unveils #DiwaliKaFortune campaign with AR filter

    Mumbai: Adani Wilmar’s flagship brand Fortune Foods has launched the #DiwaliKaFortune campaign for Diwali, introducing an augmented reality (AR) filter that allows users to create and share personalised festival greetings with a ‘Diwali Special Ghar Ka Khana’ theme.

    Through a dedicated microsite linked on Fortune Foods’ social media channels and shared by influencers, users can select a Diwali dish, visualize it on their tabletop in AR, and compose a wish including the word ‘Fortune’. They can then capture and share the image on social media, tagging @FortuneFoods to enter for a chance to win prizes.

     

     

    Fortune Foods has collaborated with food, lifestyle, and family influencers to extend its reach and encourage a wider audience to participate. This initiative aligns with Adani Wilmar’s aim to combine tradition with innovative engagement for Diwali.

    diwalikafortune

  • TVS Raider invites bikers to experience ‘Call of the Wicked’

    TVS Raider invites bikers to experience ‘Call of the Wicked’

    Mumbai: TVS Raider has launched a bold campaign titled ‘Call of the Wicked’, inviting riders to unleash their inner ‘wicked’ and feel the ultimate thrill of the ride. Conceptualised by FCB Kinnect, the campaign embodies the brand’s spirit of embracing one’s most wicked self, powered by the brand’s all-new iGO feature and upgraded performance.

    In a captivating film designed for Gen Z thrill-seekers who crave speed, power, and individuality, this film is a cinematic masterpiece which takes viewers on an adrenaline-fueled journey through a vibrant cityscape, showcasing the stylish new look and standout features of the TVS Raider. Inspired by superhero lore, the film evokes the feeling of riding to answer the ‘call of the wicked’.

    FCB Kinnect & FCB/SIX India CEO Rohan Mehta said, “A truly powerful idea speaks volumes, even in silence. By transforming a sharp insight into a cinematic experience, we’ve captured the bold spirit of the TVS Raider in a way that’s as unforgettable as the ride itself.”

    FCB Kinnect group executive creative director (South) Nishant Pratap added, “The new Raider epic is a pure adrenaline kick at 24 frames a second. Our intent was to stay true to our wicked roots and celebrate the million-plus Raiders out there. Being the fastest in its class, skinned in the spanking-new Nardo Grey, we just had to make a film that deserves announcing its arrival.”

    The campaign is live across digital and television.

  • Netflix India unveils its Diwali campaign ‘Har Parivaar Ke Liye’

    Netflix India unveils its Diwali campaign ‘Har Parivaar Ke Liye’

    Mumbai: Netflix India has unveiled a brand new campaign for Diwali that goes beyond entertainment, and celebrates the magic of shared moments through storytelling. The brand film titled ‘Har Parivaar Ke Liye’,  is an ode to the power of stories in bringing people together. It reflects how Netflix brings families, friends, and even strangers closer, celebrating togetherness and discovery through its wide variety of high-quality and emotionally resonant stories.

    Whether it’s a busy train, a boys’ hostel, or a family movie night, Netflix is right there—connecting family, friends, and strangers through memes, marathon binges, or that familiar ‘Are you still watching?’ prompt.

    Netflix India VP – marketing Srivats TS said, “Netflix has a variety of stories for everyone to discover, and is a conduit for conversations and connections. These are stories that fans connect over, whether it’s through that heartwarming scene that you can’t help but share with a friend living continents away, or even when bonding with a stranger over your most loved characters while you wait for the train. This Diwali, as we all celebrate with the families we love, we as Netflix wanted to celebrate this growing parivar of fans that have forged special connections with our films, series and brand in India.”

    The film has been created in collaboration with Toaster, is directed by Akash Bhatia and produced by LoudMouth.

    Toaster CCO Ira G added, “The film is a giant greeting card from Netflix to its Fans. The simple insight for us was – where there is family there is connection and where there’s connection there’s family. A shared love for a piece of film or series is enough to spark a connection and today ‘what are you watching’ is the new ‘khaana khaya kya’. With this film, we’re celebrating all the beautiful connections we make.”

    The campaign uses relatable moments and vibrant visuals to highlight Netflix as a friend who introduces audiences to unforgettable characters, stories, and shared experiences. It will be amplified across digital, TV, OOH and in-cinema.

    This Diwali, Netflix celebrates not just the family you watch with, but everyone who watches with you.

  • CityKart launches ‘Dilon Ka Tyohar’ campaign

    CityKart launches ‘Dilon Ka Tyohar’ campaign

    Mumbai: To engage consumers this festive season, CityKart, a fashion and lifestyle retailer, has launched the ‘Dilon Ka Tyohar’ (festival of hearts) campaign, resonating with its family-oriented, value-focused customers. This campaign includes a 360-degree marketing approach using online and offline channels to expand reach and brand awareness.

    CityKart is actively present on social media platforms with AI-powered, animated & product video and collaborations with over 60 regional influencers in Uttar Pradesh, Bihar, and Assam. On the ground, CityKart is boosting visibility with branding in high-traffic areas, such as railway stations, billboards, and newspapers, alongside roadshows and leaflet distribution in rural communities in Uttar Pradesh and Bihar.

    The brand is further connecting with local audiences by sponsoring regional events across 50-plus cities and hosting in-store activities like selfie points, quizzes, and interactive programs. The campaign also includes targeted promotions with cashback offers and a ‘Bill Buster Offer,’ rewarding purchases of ₹1,999 with an assured gift. With this blend of digital and offline strategies, CityKart aims for a 30-50 per cent sales increase this festive season.

    CityKart director Sudhanshu Agarwal said, “We endeavour to reach out to the communities through numerous ways. Hence, this year, we have initiated a strong multiplatform, integrated outreach strategy leveraging both offline and online channels. For us, the Festival period is much about bringing people together. Our ‘Dilon Ka Tyohar’ campaign celebrates the emotions and values associated with this beautiful festival. Through our various value propositions, we try to add to the festive fervour and create a memorable shopping experience for our customers.”

  • Muthoot Finance unveils ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ campaign

    Muthoot Finance unveils ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ campaign

    Mumbai: Muthoot Finance has launched the ad campaign ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ featuring Amitabh Bachchan. The campaign includes three films that highlight financial offerings beyond gold loans, including gold overdraft loan, personal loan, and loan against property.

    This initiative aims to educate customers about the convenience of these loan products and reinforces Muthoot Finance’s commitment to inclusive financial solutions. Each ad features Bachchan delivering key messages about the benefits of these offerings.

    The Muthoot Group joint MD Alexander George Muthoot said, “With its rich and unmatched legacy of more a century, Muthoot Finance has positively impacted the lives of millions of customers through its plethora of products and services. Our new campaign not only highlights the brand’s leadership in the Gold Loan segment but also offers a sneak peek into the diverse offerings. Our goal is to be a one-stop financial supermarket for our customers’ diverse credit requirements. These innovative products such as gold overdraft, personal loan and loan against property coupled with our strong presence Pan-India, reinforces our position as a diversified financial services conglomerate to serve millions of customers every day.”

    The first film focuses on leveraging gold assets with an overdraft facility, charging interest only on the withdrawn amount, ideal for business owners. The second film highlights the quick process for personal loans to meet financial needs. The third film emphasises loan against property, enabling customers to secure larger loans by leveraging real estate for their goals.

    The Muthoot Group senior general manager – marketing and strategy, Abhinav Iyer said, “While Muthoot Finance has widely been recognised for its gold loans, the ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ campaign is a strategic effort to popularize our other loan products too. With Mr. Amitabh Bachchan’s charismatic presence in these films, we hope to resonate with our diverse customer base and demonstrate how the versatility of our loan products can truly transform their financial decision-making. Each ad film has been crafted to connect with our audiences on a personal level and we are confident that this campaign will reinforce our brand’s position as a trusted leader in the financial services space.”

    Muthoot Finance operates over 6,759 branches and serves more than 2.5 lakh customers daily, earning the title of India’s number one Most Trusted Financial Services Brand for eight consecutive years, according to TRA’s Brand Trust report. Building on this trust, Muthoot Finance’s new campaign emphasizes that while gold loans are notable, their other credit solutions also offer exceptional value and reliability.

  • Edelweiss Mutual Fund launches ‘Bachpan Waali Diwali’ campaign

    Edelweiss Mutual Fund launches ‘Bachpan Waali Diwali’ campaign

    Mumbai: Edelweiss Mutual Fund has released a digital film titled ‘Bachpan Waali Diwali,’ evoking childhood memories of simple, meaningful Diwali celebrations. The film reflects on times when family gatherings, homemade sweets, handmade décor, and the tradition of lighting diyas and performing Lakshmi puja embodied the true spirit of the festival, inviting viewers to rethink the real meaning of prosperity beyond just money.

    Edelweiss Mutual Fund MD & CEO Radhika Gupta said: “Usually one is asked to start an investment during Diwali. We are urging people to think if investing should only be in money. Is prosperity only related to money? We want to bring your attention to the simple things we did during Diwali. Remember the ‘Bachpan waali Diwali’.”

    The ‘Bachpan Waali Diwali’ campaign is live across Edelweiss Mutual Fund’s digital and social media platforms.

    “Diwali is a time of abundance, and this campaign encourages us all to look beyond monetary wealth and embrace the priceless joys that make life truly meaningful. Priya Malik beautifully brings this message to life with grace and sincerity. We’re grateful to Edelweiss Mutual Fund for inviting us to be part of such a heartfelt campaign,” Punctuate Productions co-founder & creative director Saloni Surti.

  • Johnnie Walker Refreshing Mixer Non-Alcoholic launches ‘Can’t Stand Still’ campaign

    Johnnie Walker Refreshing Mixer Non-Alcoholic launches ‘Can’t Stand Still’ campaign

    Mumbai – Johnnie Walker Refreshing Mixer Non-Alcoholic announced the launch of its latest campaign, starring Priyanka Chopra Jonas, in time to celebrate the 25 years of keep Walking brand philosophy. The campaign, titled “Can’t Stand Still”, captures the continuous pursuit of new experiences and milestones, celebrating a new era of luxury for India’s dynamic changemakers.

    Indian youth are rewriting the rules of luxury, moving beyond just exclusivity, and this new idea reflects individuality, bold self-expression, and a desire for experiences that are unique, unapologetic, dramatic, and brimming with vibrant energy. Johnnie Walker Refreshing Mixer Non-Alcoholic, a brand synonymous with progress, freedom, and exploration, is fast evolving to connect with this new wave of luxury connoisseurs.

    “Can’t Stand Still” campaign reflects the ethos of “Keep Walking” – an infectious energy of wanting more from life, to keep discovering, relishing, and keep moving forward. The film embodies restless freedom and brings alive Priyanka Chopra Jonas’ constant evolution and exploration. As an actor, musician, entrepreneur, and philanthropist, carving paths for herself and many others who come after her, she truly embodies “Keep Walking” – while pushing boundaries, and creating impact globally.

    Speaking about the campaign, Priyanka Chopra Jonas said, “Keep walking always – it’s the approach that I have always believed in and one that has guided me through life’s triumphs and challenges. Every step forward is an opportunity to discover, explore, and evolve. Johnnie Walker Refreshing Mixer Non-Alcoholic embodies this same energy, inspiring individuals to keep moving and making every moment count. I’m excited to join forces with a brand that matches my passion for living life to the fullest… I Can’t Stand Still… Actually, I won’t.”

    “Johnnie Walker Refreshing Mixer Non-Alcoholic’s new ‘Can’t Stand Still’ campaign is a modern and playful take on luxury and beautifully aligns with the brand’s 25 years of keep walking philosophy with relentless progress and exploration at the heart of it. The campaign is also a celebration of those who, like Priyanka Chopra Jonas, are in constant pursuit of new experiences and adventures, embracing the restless freedom to break rules and create deeper, more engaging lives that disrupt expectations. This campaign celebrates the next generation of cultural pioneers who always keep walking on their own path and shaping the future in exciting, unexpected ways and embracing a journey without a defined end.  We are proud to present a narrative that inspires everyone to keep pushing the boundaries,” said Diageo India VP & portfolio head-luxury, Aparna Deshmukh. 

  • Celebrate this Diwali with Sri Mandir’s #YehDiwaliAyodhyaWali

    Celebrate this Diwali with Sri Mandir’s #YehDiwaliAyodhyaWali

    Mumbai: This Diwali, Sri Mandir, a devotional platform, invites everyone to connect with the sacred light of Ayodhya, marking the first celebration since the inauguration of the Ram Janmabhoomi temple. Sri Mandir will light over 100,000 diyas at Raj Dwar Mandir for the fourth time, establishing it as a signature event for devotees. Through its Deepotsav campaign, #YehDiwaliAyodhyaWali, Sri Mandir aims to bring the essence of Ayodhya closer to devotees, ensuring they feel connected by the spirit of devotion.

    Additionally, Sri Mandir will host a 24-hour live-streamed musical Akhand Ramayan path, allowing participants to immerse themselves in the experience from anywhere. Users can offer diyas and participate in the Akhand Ramayan Path via the Sri Mandir app and website, receiving a video of their diya being lit along with a certificate. This Diwali, the platform aims to bridge distances and enable people to honor tradition while reinforcing its mission to be a trusted platform for accessing temples across India.

    The campaign’s TVC features actress Rupal Patel sharing a moment with her daughter-in-law, discussing the significance of celebrating Diwali in Ayodhya. Rupal expresses her desire to light diyas there for the first Diwali after the temple’s inauguration. Her daughter-in-law mentions the app’s feature that allows them to light diyas, and Rupal urges her to book it. This scene captures the bond between generations and shows how Sri Mandir enables families to celebrate Diwali by bringing the light of Ayodhya into their homes.

    Sri Mandir CEO Prashant Sachan said, “Through #YehDiwaliAyodhyaWali, we are bringing the divine spirit of Ayodhya to everyone’s doorstep. This initiative enables devotees to feel a deep, heartfelt connection to the birthplace of Lord Ram, fostering a sense of unity, hope, and spiritual mindfulness that resonates within each of us this Diwali. The campaign aims to promote the spirit of collective prayer and unity, especially at a time when many people feel disconnected from traditional rituals due to urbanization, digital distractions, and global mobility. By allowing users to actively participate from anywhere in the world, we are fostering inclusivity and preserving cultural heritage. As we light our diyas, we illuminate not only our homes but also our hearts with love and devotion, emphasizing the importance of traditional celebrations, family values, and spiritual mindfulness that are at the heart of Diwali festivities.”

    The campaign emphasises that while not everyone can be physically present in Ayodhya, Sri Mandir offers a meaningful way to connect with cherished traditions. This Diwali, with #YehDiwaliAyodhyaWali, devotees can experience the light and blessings of Ayodhya, bridging the past and present. The campaign includes offering Charnagar items to all the deities at Raj Dwar Mandir and a grand 56 bhog prasad to mark the celebrations. Through Sri Mandir’s digital approach, families can come together in spirit, fostering hope and joy, regardless of their location.

    The #YehDiwaliAyodhyaWali campaign will be promoted across various platforms to maximise reach and engagement. Additionally, the SriMandir app will feature in-app banners and notifications to engage users, with promotions also taking place through popular online devotional forums and communities.

  • Magic Network and Simply Fresh rethink Diwali with a fresh perspective

    Magic Network and Simply Fresh rethink Diwali with a fresh perspective

    Mumbai: Magic Network has teamed up with BN Group’s Simply Fresh to deliver a thought-provoking new ad that shifts the focus from traditional Diwali festivities to an often-overlooked aspect—post-Diwali cleaning. The latest campaign marks a continuation of Magic’s approach to creating narratives around important subsidiary topics, delivering a fresh perspective on the festival’s after-effects.

    In contrast to the usual Diwali ads, this campaign deliberately avoids talking about the festival itself, instead emphasising the importance of community-driven cleaning efforts after the celebrations. By highlighting this issue, the campaign aims to encourage people to come together to ensure that the festivities culminate in a cleaner, more sustainable way.  

    Magic Network co-founders, Mohit Ahuja and Ankur Jain explained the vision behind the campaign: “Our aim has been to channelise consumer attention to aspects which tend to be overlooked. While everyone speaks of pre-Diwali cleaning as an important aspect of the festival, no one has ever spoken of post-Diwali cleaning. The former is done by households for themselves, but the latter should be driven by people for society. Hence our Diwali film does not even talk of Diwali but the after-effects of the festival and how all of us can come together to ensure that the festival culminates in a grand and cleaner way.”  

    BN Group, group CMO, Kiran Giradkar added, “For our brand Simply Fresh, our focus has been not to push product and its benefits but create meaningful content that resonates with society. Our relentless pursuit to bring a ‘fresh perspective’ in storytelling continues. I think Magic has got this aspect of the brand out beautifully.”  

    The ad, created by Piixel Street Filmz and directed by Zaheerali Furniturewalla, is currently live across all brand channels, including YouTube and social media. The film encourages viewers to embrace a fresh approach to sustainability and social responsibility during Diwali.