ITV

Category: Ad Campaigns

  • Cleartrip releases TVCs about new features

    Cleartrip releases TVCs about new features

    MUMBAI: It is clearly addressing human emotion! Cleartrip is set to remove anxiety in travel bookings with the launch of two new features –‘Price Lock’ and ‘Pay@Hotel’. One of the first portals to ease travel plans by offering simple and fast booking solutions, Cleartrip is also releasing two TVCs to educate the customers about the new features.

    The films will be launched across offline and online mediums including television and popular digital platforms.

    The first feature, Price Lock, helps lock prices by just paying a small fee and pay only if the plans are confirmed. Thus a traveller can hold the lowest price well in advance and be protected from price increases.

    Pay@Hotel, on the other hand, lets the traveller book now and pay later at the hotel. The traveler pays only after he stays. Also, in case the hotel turns out to be different from what he saw at the time of booking, Cleartrip offers a “Sleep promise” and will find another hotel that is more suited to the traveller’s needs.

    Developed by Mullen Lintas Bangalore, the films revolve around the insight that the common emotion felt during flight or hotel bookings is anxiety – about getting a good deal, the right time to book and plans changing. But with the new features, Cleartrip is putting these issues to rest, ensuring that consumers get hassle-free travel and stay solutions.

    Cleartrip’s chief marketing officer Subramanya Sharma, said, “Cleartrip’s new TVC creatively amplifies the ‘anxiety’ problem, and provides the solution in a cool, quirky & fun way.”

    Mullen Lintas NCD Shriram Iyer, said, “Anxiety is universal– from uncertainty about fare to practical fears about plans changing. We chose a creative device that builds this world of anxiety and then bring the product as a solution into it. Why would you still make your bookings elsewhere?”

  • Cleartrip releases TVCs about new features

    Cleartrip releases TVCs about new features

    MUMBAI: It is clearly addressing human emotion! Cleartrip is set to remove anxiety in travel bookings with the launch of two new features –‘Price Lock’ and ‘Pay@Hotel’. One of the first portals to ease travel plans by offering simple and fast booking solutions, Cleartrip is also releasing two TVCs to educate the customers about the new features.

    The films will be launched across offline and online mediums including television and popular digital platforms.

    The first feature, Price Lock, helps lock prices by just paying a small fee and pay only if the plans are confirmed. Thus a traveller can hold the lowest price well in advance and be protected from price increases.

    Pay@Hotel, on the other hand, lets the traveller book now and pay later at the hotel. The traveler pays only after he stays. Also, in case the hotel turns out to be different from what he saw at the time of booking, Cleartrip offers a “Sleep promise” and will find another hotel that is more suited to the traveller’s needs.

    Developed by Mullen Lintas Bangalore, the films revolve around the insight that the common emotion felt during flight or hotel bookings is anxiety – about getting a good deal, the right time to book and plans changing. But with the new features, Cleartrip is putting these issues to rest, ensuring that consumers get hassle-free travel and stay solutions.

    Cleartrip’s chief marketing officer Subramanya Sharma, said, “Cleartrip’s new TVC creatively amplifies the ‘anxiety’ problem, and provides the solution in a cool, quirky & fun way.”

    Mullen Lintas NCD Shriram Iyer, said, “Anxiety is universal– from uncertainty about fare to practical fears about plans changing. We chose a creative device that builds this world of anxiety and then bring the product as a solution into it. Why would you still make your bookings elsewhere?”

  • Mitsubishi launches digital campaign on CNN

    Mitsubishi launches digital campaign on CNN

    MUMBAI: Mitsubishi Heavy Industries has extended its commercial partnership with CNN International Commercial (CNNIC). Through this, it will sponsor a 12-week global campaign of Powering Your World, a dedicated digital series on CNNMoney.

    Starting in October, the show explores innovations that are transforming the way we create and use energy – everything from solar roadways in northern Idaho, to wind power in Scotland, to breweries powered by wastewater. The green pioneers and their projects featured in this series are creative, eco-friendly solutions that might help to save our planet.

    “We continue the digital series that shows bold green projects which can make the world more energy efficient. This campaign is a prime example of great content combined with smart use of data to deliver an innovative brand solution,” said CNN International APAC advertising sales senior VP Sunita Rajan.

    The advertising solution includes extensive Mitsubishi Heavy Industries branding on the microsite with commercial content produced by Create, CNNIC’s award-winning, in-house branded content studio. The campaign also uses CNN Audience Insight Measurement (CNN AIM) to specifically reach Mitsubishi Heavy Industries’ key audience of C-suites, business decision makers, opinion leaders and affluent users.

    “Powering Your World on CNN Money is an ideal property to align with Mitsubishi Heavy Industries’ new group statement “Move the world forward” that captures the unique value and vision the company brings to the world today and which can also be seen on our media offer SPECTRA,” added Mitsubishi Heavy Industries, corporate communication department and business strategy office senior general manager Keisuke Saito.

  • Mitsubishi launches digital campaign on CNN

    Mitsubishi launches digital campaign on CNN

    MUMBAI: Mitsubishi Heavy Industries has extended its commercial partnership with CNN International Commercial (CNNIC). Through this, it will sponsor a 12-week global campaign of Powering Your World, a dedicated digital series on CNNMoney.

    Starting in October, the show explores innovations that are transforming the way we create and use energy – everything from solar roadways in northern Idaho, to wind power in Scotland, to breweries powered by wastewater. The green pioneers and their projects featured in this series are creative, eco-friendly solutions that might help to save our planet.

    “We continue the digital series that shows bold green projects which can make the world more energy efficient. This campaign is a prime example of great content combined with smart use of data to deliver an innovative brand solution,” said CNN International APAC advertising sales senior VP Sunita Rajan.

    The advertising solution includes extensive Mitsubishi Heavy Industries branding on the microsite with commercial content produced by Create, CNNIC’s award-winning, in-house branded content studio. The campaign also uses CNN Audience Insight Measurement (CNN AIM) to specifically reach Mitsubishi Heavy Industries’ key audience of C-suites, business decision makers, opinion leaders and affluent users.

    “Powering Your World on CNN Money is an ideal property to align with Mitsubishi Heavy Industries’ new group statement “Move the world forward” that captures the unique value and vision the company brings to the world today and which can also be seen on our media offer SPECTRA,” added Mitsubishi Heavy Industries, corporate communication department and business strategy office senior general manager Keisuke Saito.

  • NatureFresh uses Dhoni in-film ad saying ‘Raho Har Pal Active’

    NatureFresh uses Dhoni in-film ad saying ‘Raho Har Pal Active’

    MUMBAI: NatureFresh Acti-Lite has partnered with the movie MS Dhoni to take forward the new brand thought of ‘Raho Har Pal Active’ through in-film placement and a 360 degree plan.

    The brand has planned activities for its consumers, retailers and employees. Activities includes TV campaign, Employees Meet & Greets with the star cast of the movie MS Dhoni, Retailer Engagement activities, movie tickets and giving away attractive merchandise along with social media contest called #Captain Active for consumers to post their stories, velfies and selfies. In-office activities include – Hunt for the Most Active Cargill Employee.

    Research has shown that the desire to eat low-fat food is an unmet need with modern, middle-income families which want to opt for healthier lifestyles and food choices. With this fast growing segment of health-conscious families with busy routines, the need of the hour was an oil that supports their active life. Nature Fresh Acti-Lite is India’s first oil for low fat cooking that promises an active life.

    MS Dhoni is a role-model meeting the ambition of aspirant middle-class. The ethos of his personality and that of NatureFresh Acti-Lite is what makes him a perfect fit for the brand.

    Cargill Foods India chief marketing officer Neelima Burra, said, “Associating NatureFresh Acti-Lite with the movie MS Dhoni is like a perfect handshake of common ideology. Embedded advertising or in-film placement is one of the trending ways to execute this ambition.”

    The TVC can be viewed at – M.S. Dhoni – The Untold Story | Nature Fresh ActiLite

  • NatureFresh uses Dhoni in-film ad saying ‘Raho Har Pal Active’

    NatureFresh uses Dhoni in-film ad saying ‘Raho Har Pal Active’

    MUMBAI: NatureFresh Acti-Lite has partnered with the movie MS Dhoni to take forward the new brand thought of ‘Raho Har Pal Active’ through in-film placement and a 360 degree plan.

    The brand has planned activities for its consumers, retailers and employees. Activities includes TV campaign, Employees Meet & Greets with the star cast of the movie MS Dhoni, Retailer Engagement activities, movie tickets and giving away attractive merchandise along with social media contest called #Captain Active for consumers to post their stories, velfies and selfies. In-office activities include – Hunt for the Most Active Cargill Employee.

    Research has shown that the desire to eat low-fat food is an unmet need with modern, middle-income families which want to opt for healthier lifestyles and food choices. With this fast growing segment of health-conscious families with busy routines, the need of the hour was an oil that supports their active life. Nature Fresh Acti-Lite is India’s first oil for low fat cooking that promises an active life.

    MS Dhoni is a role-model meeting the ambition of aspirant middle-class. The ethos of his personality and that of NatureFresh Acti-Lite is what makes him a perfect fit for the brand.

    Cargill Foods India chief marketing officer Neelima Burra, said, “Associating NatureFresh Acti-Lite with the movie MS Dhoni is like a perfect handshake of common ideology. Embedded advertising or in-film placement is one of the trending ways to execute this ambition.”

    The TVC can be viewed at – M.S. Dhoni – The Untold Story | Nature Fresh ActiLite

  • Revital-Lybrate plan ‘healthy conversation’ with two million women

    Revital-Lybrate plan ‘healthy conversation’ with two million women

    MUMBAI:  Sun Pharma’s Global Consumer Healthcare business announced the launch of Revital H Woman’s ‘Healthy Conversations’ initiative in India. This unique initiative aims to initiate a conversation about women’s health, its impact on the health of their family and overall society and encourage women to understand their health requirements. Revital-H Woman’s Healthy Conversations will reach out to women across 20 cities in India.

    Revital-H Woman has created a special digital platform www.revitalwoman.com to reach over 2 million women in three months.

    Through the initiative, Revital H Woman will encourage women to interact with expert nutritionists to understand and address their nutritional needs. Participating women will take an online health test at www.revitalwoman.com to know their current health quotient. As part of this initiative, every participant can avail a free diet chart and nutritionist consultation through an online chat. Revital H Woman has partnered with Lybrate, an online doctor consultation platform, to create a seamless experience for consumers participating in ‘healthy conversations’ initiative. This collaboration with Lybrate ensures that a team of professional nutritionists, on the Lybrate platform, will be available to provide online consultation to all participants.

    Sun Pharma business head-global consumer healthcare Subodh Marwah, said, “Improper eating habits and lack of a balanced diet due to hectic lifestyles are a common phenomenon now. Biological changes and social pressure for staying visibly slim often exaggerate the nutritional deficiency in urban Indian women.”

    Bollywood actor and Revital H Woman’s brand ambassador Sonali Bendre, said, “It’s important for every woman to desire a healthy and balanced life and I am happy that Revital H Woman has taken this initiative to bring attention to the growing nutritional gap in Indian women’s daily diet.”

    Revital H Woman is a daily health supplement which has been specially formulated for women, keeping in mind their special needs. Vitamins and minerals are essential nutrients to keep the body healthy. However, due to multiple reasons like hectic lifestyle, improper cooking and consuming methods, imbalanced diet, deficiency of nutrients in soil, etc. one is unable to get these nutrients in required quantities. Revital H Woman supplements the diet, hence contributes to well-being of women.

    Revital H Woman is a combination of 12 vitamins, 10 minerals and ginseng which help in keeping women physically active and mentally relaxed throughout the day. Among other benefits, vitamins and minerals in Revital H Woman also help in maintaining healthy bones, reducing fatigue, and maintaining healthy hair, skin and nails.

  • Revital-Lybrate plan ‘healthy conversation’ with two million women

    Revital-Lybrate plan ‘healthy conversation’ with two million women

    MUMBAI:  Sun Pharma’s Global Consumer Healthcare business announced the launch of Revital H Woman’s ‘Healthy Conversations’ initiative in India. This unique initiative aims to initiate a conversation about women’s health, its impact on the health of their family and overall society and encourage women to understand their health requirements. Revital-H Woman’s Healthy Conversations will reach out to women across 20 cities in India.

    Revital-H Woman has created a special digital platform www.revitalwoman.com to reach over 2 million women in three months.

    Through the initiative, Revital H Woman will encourage women to interact with expert nutritionists to understand and address their nutritional needs. Participating women will take an online health test at www.revitalwoman.com to know their current health quotient. As part of this initiative, every participant can avail a free diet chart and nutritionist consultation through an online chat. Revital H Woman has partnered with Lybrate, an online doctor consultation platform, to create a seamless experience for consumers participating in ‘healthy conversations’ initiative. This collaboration with Lybrate ensures that a team of professional nutritionists, on the Lybrate platform, will be available to provide online consultation to all participants.

    Sun Pharma business head-global consumer healthcare Subodh Marwah, said, “Improper eating habits and lack of a balanced diet due to hectic lifestyles are a common phenomenon now. Biological changes and social pressure for staying visibly slim often exaggerate the nutritional deficiency in urban Indian women.”

    Bollywood actor and Revital H Woman’s brand ambassador Sonali Bendre, said, “It’s important for every woman to desire a healthy and balanced life and I am happy that Revital H Woman has taken this initiative to bring attention to the growing nutritional gap in Indian women’s daily diet.”

    Revital H Woman is a daily health supplement which has been specially formulated for women, keeping in mind their special needs. Vitamins and minerals are essential nutrients to keep the body healthy. However, due to multiple reasons like hectic lifestyle, improper cooking and consuming methods, imbalanced diet, deficiency of nutrients in soil, etc. one is unable to get these nutrients in required quantities. Revital H Woman supplements the diet, hence contributes to well-being of women.

    Revital H Woman is a combination of 12 vitamins, 10 minerals and ginseng which help in keeping women physically active and mentally relaxed throughout the day. Among other benefits, vitamins and minerals in Revital H Woman also help in maintaining healthy bones, reducing fatigue, and maintaining healthy hair, skin and nails.

  • Ranbir promoting Panasonic ‘Shinobi Pro’

    Ranbir promoting Panasonic ‘Shinobi Pro’

    MUMBAI: Panasonic India kicked off its new television commercial campaign for the ‘Shinobi Pro’ LED TV Range with brand ambassador Ranbir Kapoor. The new TVC promotes Shinobi Pro LED TV Range with sharp features, stealth and accurate techniques. The campaign has been conceptualized and conceived by IBD and will be supported on television, print, OOH, cinema and digital.

    The campaign launched across leading English & Hindi entertainment, lifestyle, movie and news channels as well as Regional language channels. The television commercial features Ranbir Kapoor, who reveals himself as Shinobi (Japanese ninja) in the end of the advertisement. Each frame introduces new Panasonic technologies such as sharp design, bright colours with Hexa Chrome Drive, clear and crisp sound, and IPS Super Bright Panel Plus.

    Panasonic India brand and marketing communications – head Sarthak Seth said, “Our new campaign brings alive this essence and positioning by communicating that Shinobi Pro is a product of superior and contemporary Japanese technology. After receiving a phenomenal response for our Shinobi Pro LED series, we aim to generate more sales with our new campaign featuring Ranbir Kapoor during the festive season.”

    IBD COO Srikant Rath said, “The story makes a strong attempt to build an affinity between the brand and its imagery of a Shinobi warrior. Shinobi is a warrior in Japanese martial tradition. This TV range is technologically advanced as cutting edge. The TVC attempts to communicate that superior technology is used to craft the TV range, specifically the bright panel and colour display.”

    Focusing more on HD platforms, the TV campaign will air on spots of popular reality shows such as Bigg Boss 10, Jhalak Dhikhhla Jaa 8, Dance+, The Kapil Sharma Show and Super Dancer among others. The commercial further reinforces the brand promise of delivering solutions to complement the lifestyles of the internet generation of today, which is fast paced and need technology on their fingertips.

  • Ranbir promoting Panasonic ‘Shinobi Pro’

    Ranbir promoting Panasonic ‘Shinobi Pro’

    MUMBAI: Panasonic India kicked off its new television commercial campaign for the ‘Shinobi Pro’ LED TV Range with brand ambassador Ranbir Kapoor. The new TVC promotes Shinobi Pro LED TV Range with sharp features, stealth and accurate techniques. The campaign has been conceptualized and conceived by IBD and will be supported on television, print, OOH, cinema and digital.

    The campaign launched across leading English & Hindi entertainment, lifestyle, movie and news channels as well as Regional language channels. The television commercial features Ranbir Kapoor, who reveals himself as Shinobi (Japanese ninja) in the end of the advertisement. Each frame introduces new Panasonic technologies such as sharp design, bright colours with Hexa Chrome Drive, clear and crisp sound, and IPS Super Bright Panel Plus.

    Panasonic India brand and marketing communications – head Sarthak Seth said, “Our new campaign brings alive this essence and positioning by communicating that Shinobi Pro is a product of superior and contemporary Japanese technology. After receiving a phenomenal response for our Shinobi Pro LED series, we aim to generate more sales with our new campaign featuring Ranbir Kapoor during the festive season.”

    IBD COO Srikant Rath said, “The story makes a strong attempt to build an affinity between the brand and its imagery of a Shinobi warrior. Shinobi is a warrior in Japanese martial tradition. This TV range is technologically advanced as cutting edge. The TVC attempts to communicate that superior technology is used to craft the TV range, specifically the bright panel and colour display.”

    Focusing more on HD platforms, the TV campaign will air on spots of popular reality shows such as Bigg Boss 10, Jhalak Dhikhhla Jaa 8, Dance+, The Kapil Sharma Show and Super Dancer among others. The commercial further reinforces the brand promise of delivering solutions to complement the lifestyles of the internet generation of today, which is fast paced and need technology on their fingertips.