ITV

Category: Ad Campaigns

  • Bajaj V campaign calls for Indians to celebrate national pride every day

    Bajaj V campaign calls for Indians to celebrate national pride every day

    MUMBAI: Be proud to be Indian, every day. Bajaj Auto has released a new brand film for V – the bike that contains the metal of the legendary warship INS Vikrant. The film raises an important question about why national pride is restricted to select occasions of national significance such as the Independence Day or Republic Day, and forgotten the next morning. Also, the new film features the fresh navy blue color of Bajaj V recently introduced through the new campaign.

    The film aims to inspire people to cherish India’s rich and glorious history and feel a sense of pride every single day of the year. In what is probably the first time ever in Indian advertising, the story is narrated from the point of view of a real life war hero. Rear Admiral S. K. Gupta, a Mahavir Chakra awardee who served aboard the INS Vikrant in the 1971 war, features in the film and talks about how the Bajaj V now allows us to experience our pride every day.

    Bajaj V, launched on the Republic Day earlier this year, created quite a stir in the market, with its first campaign – clearly establishing their distinct positioning of being made of pride.

    Bajaj Auto motorcycles marketing VP Sumeet Narang said, “With the V, we are not just selling motorcycles but celebrating the pride of the nation. Consumers are also playing back this feeling of pride. The new campaign takes the proposition forward and talks about how the V helps you experience pride every day, and not just on select occasions of national significance.”

    Leo Burnett CCO Rajdeepak Das said, “This is the harsh reality of our country. While we all see ourselves as proud Indians, we are quite happy just expressing them in occasions. Like beating a key rival in cricket, winning the World Cup, medals at Olympic games, and the two national days.” The film has been directed by Prakash Varma of Nirvana Films.

  • Bajaj V campaign calls for Indians to celebrate national pride every day

    Bajaj V campaign calls for Indians to celebrate national pride every day

    MUMBAI: Be proud to be Indian, every day. Bajaj Auto has released a new brand film for V – the bike that contains the metal of the legendary warship INS Vikrant. The film raises an important question about why national pride is restricted to select occasions of national significance such as the Independence Day or Republic Day, and forgotten the next morning. Also, the new film features the fresh navy blue color of Bajaj V recently introduced through the new campaign.

    The film aims to inspire people to cherish India’s rich and glorious history and feel a sense of pride every single day of the year. In what is probably the first time ever in Indian advertising, the story is narrated from the point of view of a real life war hero. Rear Admiral S. K. Gupta, a Mahavir Chakra awardee who served aboard the INS Vikrant in the 1971 war, features in the film and talks about how the Bajaj V now allows us to experience our pride every day.

    Bajaj V, launched on the Republic Day earlier this year, created quite a stir in the market, with its first campaign – clearly establishing their distinct positioning of being made of pride.

    Bajaj Auto motorcycles marketing VP Sumeet Narang said, “With the V, we are not just selling motorcycles but celebrating the pride of the nation. Consumers are also playing back this feeling of pride. The new campaign takes the proposition forward and talks about how the V helps you experience pride every day, and not just on select occasions of national significance.”

    Leo Burnett CCO Rajdeepak Das said, “This is the harsh reality of our country. While we all see ourselves as proud Indians, we are quite happy just expressing them in occasions. Like beating a key rival in cricket, winning the World Cup, medals at Olympic games, and the two national days.” The film has been directed by Prakash Varma of Nirvana Films.

  • Usha releases ‘Hawa Happy’ for fans

    Usha releases ‘Hawa Happy’ for fans

    MUMBAI: You become of a fan of Hawa Happy! Usha International, one of India’s leading consumer durables company, has launched a campaign with the theme of “Hawa Happy”.  The TVC captures some endearing and identifiable moments of an Indian family and how Usha fans and coolers form an integral part of these moments. 

    Usha International AVP- Marketing, Fans and Home Comfort Bharat Kharbanda, said, “One of the key objectives of the TVC is to showcase the entire range of Usha fans and how they are well integrated into the day to day living. With this film we hope to further strengthen Usha’s presence in the industry and increase brand saliency among customers.”

    Leveraging the festive season fervour, this TVC is being aired nationally with heavy spends in the southern and western markets to ride on the seasonality in these two regions. The film will be aired in local languages and will be supported by on ground, in-cinema and digital campaigns.
     

  • Usha releases ‘Hawa Happy’ for fans

    Usha releases ‘Hawa Happy’ for fans

    MUMBAI: You become of a fan of Hawa Happy! Usha International, one of India’s leading consumer durables company, has launched a campaign with the theme of “Hawa Happy”.  The TVC captures some endearing and identifiable moments of an Indian family and how Usha fans and coolers form an integral part of these moments. 

    Usha International AVP- Marketing, Fans and Home Comfort Bharat Kharbanda, said, “One of the key objectives of the TVC is to showcase the entire range of Usha fans and how they are well integrated into the day to day living. With this film we hope to further strengthen Usha’s presence in the industry and increase brand saliency among customers.”

    Leveraging the festive season fervour, this TVC is being aired nationally with heavy spends in the southern and western markets to ride on the seasonality in these two regions. The film will be aired in local languages and will be supported by on ground, in-cinema and digital campaigns.
     

  • DeBeers brings ‘ek heera aapke heere ke liye’ for festivities

    DeBeers brings ‘ek heera aapke heere ke liye’ for festivities

    MUMBAI: DeBeers, in collaboration with GJEPC, has announced an India-specific advertising campaign for the upcoming festive season to consolidate and enhance the demand for diamonds in India.  DeBeers is a leading diamond company.

    The campaign ‘Ek Heera Aapke Heere Ke Liye’ (Only a diamond is worthy of your diamond) is about the appreciation of a husband for his wife for the little things that she does which makes his life, a life worth living. This campaign has been developed and conceptualized by J. Walter Thompson India (JWT, India) and produced and directed by Joydeep Sarkar of Native Films.

    Conceptualized on the idea of ‘appreciating your wife with a diamond’ the campaign creatively depicts the little things a wife adds in her husband’s life and how his life is a brighter, happier life because of her in it.  The wife is at the core of the commercial and depicts how she is the soul of the household and how everyone’s life is better because of the love care and concern she shows them and how she completes them. It signifies that every woman is the diamond in her husband’s life and is truly deserving of a diamond as appreciation of all the effort she puts in for her family.

    The TVC takes us through the life of a modern Indian woman taking care of her family (her husband, child and in laws) doing what comes naturally to her. Starting with her mischievously waking her husband up in the morning. To making breakfast a fun experience for her child, to ensuring the comfort of the elders of the family.  The ad ends with the husband gifting his wife diamond earrings to show that he appreciates her contribution to his life.

    Forevermark president Sachin Jain, commented, “India is one of the top performing markets for diamond consumption in the world. This campaign will focus on retaining the consumer preference for diamonds while reinforcing consumer confidence and demand for diamond jewellery, in the market.”

    JWT national creative director Tista Sen, added, “Celebrate the woman in your life, this festive season with an exquisite diamond. Through this campaign, we applaud women in their everyday avatar and their everyday multiple roles.”

    The Ek Heera Aapke Heere Ke Liye’ campaign will utilize the national media channels such as TV mainlines, magazines, paid search, online display and video audience buying, key digital sponsorships, social media platforms, and online television. The campaign will debut on National TV with a 60second commercial in Hindi and local languages like Tamil, Telugu, Malayalam, Bengali, Gujarati, Marathi and will across entertainment, movies and news channels for a period of three months all through the festive season.

    Download link 
    https://we.tl/FfTml5zsVO

  • DeBeers brings ‘ek heera aapke heere ke liye’ for festivities

    DeBeers brings ‘ek heera aapke heere ke liye’ for festivities

    MUMBAI: DeBeers, in collaboration with GJEPC, has announced an India-specific advertising campaign for the upcoming festive season to consolidate and enhance the demand for diamonds in India.  DeBeers is a leading diamond company.

    The campaign ‘Ek Heera Aapke Heere Ke Liye’ (Only a diamond is worthy of your diamond) is about the appreciation of a husband for his wife for the little things that she does which makes his life, a life worth living. This campaign has been developed and conceptualized by J. Walter Thompson India (JWT, India) and produced and directed by Joydeep Sarkar of Native Films.

    Conceptualized on the idea of ‘appreciating your wife with a diamond’ the campaign creatively depicts the little things a wife adds in her husband’s life and how his life is a brighter, happier life because of her in it.  The wife is at the core of the commercial and depicts how she is the soul of the household and how everyone’s life is better because of the love care and concern she shows them and how she completes them. It signifies that every woman is the diamond in her husband’s life and is truly deserving of a diamond as appreciation of all the effort she puts in for her family.

    The TVC takes us through the life of a modern Indian woman taking care of her family (her husband, child and in laws) doing what comes naturally to her. Starting with her mischievously waking her husband up in the morning. To making breakfast a fun experience for her child, to ensuring the comfort of the elders of the family.  The ad ends with the husband gifting his wife diamond earrings to show that he appreciates her contribution to his life.

    Forevermark president Sachin Jain, commented, “India is one of the top performing markets for diamond consumption in the world. This campaign will focus on retaining the consumer preference for diamonds while reinforcing consumer confidence and demand for diamond jewellery, in the market.”

    JWT national creative director Tista Sen, added, “Celebrate the woman in your life, this festive season with an exquisite diamond. Through this campaign, we applaud women in their everyday avatar and their everyday multiple roles.”

    The Ek Heera Aapke Heere Ke Liye’ campaign will utilize the national media channels such as TV mainlines, magazines, paid search, online display and video audience buying, key digital sponsorships, social media platforms, and online television. The campaign will debut on National TV with a 60second commercial in Hindi and local languages like Tamil, Telugu, Malayalam, Bengali, Gujarati, Marathi and will across entertainment, movies and news channels for a period of three months all through the festive season.

    Download link 
    https://we.tl/FfTml5zsVO

  • Choose your twinkle, says BlueStone

    Choose your twinkle, says BlueStone

    MUMBAI: India’s leading online destination for fine jewellery, BlueStone.com, today launched a new brand campaign ‘Choose Your Twinkle’. The campaign promotes the brand as the go-to jewellery destination for today’s women.

    The messaging of the new campaign will reach audiences through a 30-second TVC aired across leading channels apart from being promoted extensively on social and digital platforms. The narrative reverberates Bluestone’s USP of a wide choice of designs and modern appeal by presenting them through an interesting scenario of friendship portrayed by two young women. It is also indicative of the engaging online experience that appeals to the new age women.

    The story is set at an apartment where two friends are on a couch, visibly fuming at each other over a disagreement. One of them picks up a magazine and starts to flip pages vigorously while the other picks up her phone to browse through the BlueStone.com site. A couple of rings seem to have caught her eye but she can’t decide on one. Foregoing her tiff with her friend for a moment, the girl with the phone seeks her friend’s opinion on a piece of jewellery she has selected. Her friend succumbs to her friendly gesture and acknowledges her choice with the words “I love it…It is so you”. In an interesting turn, our protagonist exclaims “Haina, I don’t know why I ever doubt myself” and recedes to her side of the couch, while the friend realizes that she has been played. A voice then sums it up – More stories, more designs, more choices, – BlueStone – Choose your Twinkle.

    BlueStone is introducing over 250 new designs for the current festive season across categories and will also be launching new collections. The company is undertaking an aggressive approach towards marketing post the recent round of funding while strengthening its offerings and reach.

    BlueStone.com CMO Pushkar Jain, said, “The TVC clearly illustrates our core proposition of choice of designs and modern styles whilst targeting the new age women. Our strong focus on brand building coupled with world class designs and a superior online experience will enable us to expand our footprint in the second largest jewellery market in world.”

    Contract Advertising national creative director Ashish Chakravarty, said, “Jewellery is very close to women. Sometimes closer than their partners. We thought, for this one, let’s tell stories of women, by women. So here it is, a peek into a woman’s mind, her thought process and the moments that trigger off when she discovers choice and gold and love. All at once.”
     

  • Choose your twinkle, says BlueStone

    Choose your twinkle, says BlueStone

    MUMBAI: India’s leading online destination for fine jewellery, BlueStone.com, today launched a new brand campaign ‘Choose Your Twinkle’. The campaign promotes the brand as the go-to jewellery destination for today’s women.

    The messaging of the new campaign will reach audiences through a 30-second TVC aired across leading channels apart from being promoted extensively on social and digital platforms. The narrative reverberates Bluestone’s USP of a wide choice of designs and modern appeal by presenting them through an interesting scenario of friendship portrayed by two young women. It is also indicative of the engaging online experience that appeals to the new age women.

    The story is set at an apartment where two friends are on a couch, visibly fuming at each other over a disagreement. One of them picks up a magazine and starts to flip pages vigorously while the other picks up her phone to browse through the BlueStone.com site. A couple of rings seem to have caught her eye but she can’t decide on one. Foregoing her tiff with her friend for a moment, the girl with the phone seeks her friend’s opinion on a piece of jewellery she has selected. Her friend succumbs to her friendly gesture and acknowledges her choice with the words “I love it…It is so you”. In an interesting turn, our protagonist exclaims “Haina, I don’t know why I ever doubt myself” and recedes to her side of the couch, while the friend realizes that she has been played. A voice then sums it up – More stories, more designs, more choices, – BlueStone – Choose your Twinkle.

    BlueStone is introducing over 250 new designs for the current festive season across categories and will also be launching new collections. The company is undertaking an aggressive approach towards marketing post the recent round of funding while strengthening its offerings and reach.

    BlueStone.com CMO Pushkar Jain, said, “The TVC clearly illustrates our core proposition of choice of designs and modern styles whilst targeting the new age women. Our strong focus on brand building coupled with world class designs and a superior online experience will enable us to expand our footprint in the second largest jewellery market in world.”

    Contract Advertising national creative director Ashish Chakravarty, said, “Jewellery is very close to women. Sometimes closer than their partners. We thought, for this one, let’s tell stories of women, by women. So here it is, a peek into a woman’s mind, her thought process and the moments that trigger off when she discovers choice and gold and love. All at once.”
     

  • A Cut Above: IAF releases Grey campaign

    A Cut Above: IAF releases Grey campaign

    MUMBAI: It will instill a patriotic fervour. Grey group India has conceptualized and executed a new campaign for the Indian Air Force. The campaign ‘A Cut Above’ tries to bring forth the glory and bravado associated in the life of the Indian Air Force on the momentous occasion of the force’s 84th anniversary.

    The communication exercise that kicked off with television commercials, also comprises 10 radio spots, over 20 press ads and 40 hoardings that will be spread across different media. 

    The Indian Air Force is not an average 9 to 5 desk job. It exceeds the realms of a job and offers a distinct lifestyle. The idea of the campaign is based on a simple human insight. There is an innate wanderlust in every one of doing new things, a quest for knowledge, exploring new places or meeting new people and a need to get more out of different aspects of life. The campaign aims to motivate the youth to join the Indian Air Force family and be ‘A Cut Above’ from the potential derived from the regular job.

     “Shot across the country, over a gruelling 2 month schedule, the campaign shows how a position in the Indian Air Force is a cut above the same experience in a regular day job. Here, ambition goes beyond a corner office on the top floor. Colleagues don’t just share food, they share fate. A job in the Indian Air Force is an opportunity to do everything, except, only better,” said Grey group India executive creative director Varun Goswami.

    Grey group India (Delhi) senior vice president and office head, Samir Datar, said, “Indian Air Force has always been an aspiration for those who want to join the armed  forces. But, for a while now, the interest has been waning. This campaign aims to attract even those who have stopped looking at the armed forces and Indian Air Force as a career option. “A Cut Above” demonstrates that it takes a very special person to be part of Indian Air Force.”

  • A Cut Above: IAF releases Grey campaign

    A Cut Above: IAF releases Grey campaign

    MUMBAI: It will instill a patriotic fervour. Grey group India has conceptualized and executed a new campaign for the Indian Air Force. The campaign ‘A Cut Above’ tries to bring forth the glory and bravado associated in the life of the Indian Air Force on the momentous occasion of the force’s 84th anniversary.

    The communication exercise that kicked off with television commercials, also comprises 10 radio spots, over 20 press ads and 40 hoardings that will be spread across different media. 

    The Indian Air Force is not an average 9 to 5 desk job. It exceeds the realms of a job and offers a distinct lifestyle. The idea of the campaign is based on a simple human insight. There is an innate wanderlust in every one of doing new things, a quest for knowledge, exploring new places or meeting new people and a need to get more out of different aspects of life. The campaign aims to motivate the youth to join the Indian Air Force family and be ‘A Cut Above’ from the potential derived from the regular job.

     “Shot across the country, over a gruelling 2 month schedule, the campaign shows how a position in the Indian Air Force is a cut above the same experience in a regular day job. Here, ambition goes beyond a corner office on the top floor. Colleagues don’t just share food, they share fate. A job in the Indian Air Force is an opportunity to do everything, except, only better,” said Grey group India executive creative director Varun Goswami.

    Grey group India (Delhi) senior vice president and office head, Samir Datar, said, “Indian Air Force has always been an aspiration for those who want to join the armed  forces. But, for a while now, the interest has been waning. This campaign aims to attract even those who have stopped looking at the armed forces and Indian Air Force as a career option. “A Cut Above” demonstrates that it takes a very special person to be part of Indian Air Force.”