ITV

Category: Ad Campaigns

  • ‘Don’t be a spectator!’ says Bausch and Lomb

    ‘Don’t be a spectator!’ says Bausch and Lomb

    MUMBAI: Bausch and Lomb, a leading global healthcare company, touches upon an interesting twist in their new campaign crafted by FCB Ulka. The twist of being in close proximity to what one really wants, and yet eventually missing out on them. Hence leaving one a spectator in certain situations, when they could have clearly been an active participant.

    Talking to young life enthusiasts, who are out there grabbing opportunities, packing their days and their nights, the Campaign makes this point with wit and humor. Through two situations – a mega sale offer, and a high octane rock show, the idea is brought to life.

    Bausch & Lomb managing director India & SAARC Sanjay Bhutani said, “By introducing ‘IConnect’ contact lenses we are targeting at bottom of the pyramid to expand the overall category. Bausch & Lomb brand is a great asset and this campaign would further help to build & take the brand to the next stage.”

    Bausch & Lomb commercial director, business unit head, vision care Indranil Chakravarty added, “The contact lens user base is low in India due to various myths and perception which are far from reality. We are trying to expand the category and create awareness.”

    FCB Ulka national creative director Surjo Dutt said, “Bausch &Lomb breaking a TV campaign after eight years made the challenge juicier. The objective was very clear – reach out to the youth and bring them into the category. So we created communication based on the simple insight that in today’s world, it doesn’t take more than a second to miss a great opportunity,” he added.

  • ‘Don’t be a spectator!’ says Bausch and Lomb

    ‘Don’t be a spectator!’ says Bausch and Lomb

    MUMBAI: Bausch and Lomb, a leading global healthcare company, touches upon an interesting twist in their new campaign crafted by FCB Ulka. The twist of being in close proximity to what one really wants, and yet eventually missing out on them. Hence leaving one a spectator in certain situations, when they could have clearly been an active participant.

    Talking to young life enthusiasts, who are out there grabbing opportunities, packing their days and their nights, the Campaign makes this point with wit and humor. Through two situations – a mega sale offer, and a high octane rock show, the idea is brought to life.

    Bausch & Lomb managing director India & SAARC Sanjay Bhutani said, “By introducing ‘IConnect’ contact lenses we are targeting at bottom of the pyramid to expand the overall category. Bausch & Lomb brand is a great asset and this campaign would further help to build & take the brand to the next stage.”

    Bausch & Lomb commercial director, business unit head, vision care Indranil Chakravarty added, “The contact lens user base is low in India due to various myths and perception which are far from reality. We are trying to expand the category and create awareness.”

    FCB Ulka national creative director Surjo Dutt said, “Bausch &Lomb breaking a TV campaign after eight years made the challenge juicier. The objective was very clear – reach out to the youth and bring them into the category. So we created communication based on the simple insight that in today’s world, it doesn’t take more than a second to miss a great opportunity,” he added.

  • ISL: DHL unveils campaign; to engage 450 million

    ISL: DHL unveils campaign; to engage 450 million

    MUMBAI: DHL Express, the world’s leading international services provider, and the ‘Official Logistics Partner’ of the Hero Indian Super League’s (ISL) has announced its launch of an interactive 360 degree brand campaign – “We know, great is in the detail”.

    The campaign is poised to reach over 450 million people across the country, and will leverage an array of engaging touch-points. These include a four-part television commercial series aired on national television, DHL-ISL branded fleets across four cities -Mumbai, Pune, Cochin and Chennai, social media contest across the eight match venues and in-stadia branding throughout the duration of the ISL. Additionally, the campaign will roll out OOH hoardings, tie-ups with online ticketing partners as well as BTL activations to increase engagement with ISL fans.

    “The brand campaign – We know, great is in the detail – has been shaped around DHL’s ability to achieve success through its devotion to detail. As Official Logistics Partner to several prestigious events across the globe, we know that it is the little details that come together to bring the moment alive. Be it in art, music, sport or business – the attention to detail is critical to success,” says DHL Express SVP & Country Manager, India, RS Subramanian,  “This year, the campaign’s mainstay is the four-part TVC that engages football fans by creating that ‘wow’ factor and surprises them with details about the sport that they might not yet know about.”

    Williams Lea Tag India, managing director Amit Chandra said, “We took the creative route of presenting “Unknown Facts”: highlighting little-known aspects about the sport that would amaze and enthuse football fans. At the same time, the TVCs were developed to deliver the message that DHL knows that great is in the detail – in a tone and manner relevant to the target audience. I wish them and the campaign huge success in garnering eyeballs.”

    https://www.youtube.com/channel/UC1EC6mvTp8iIaPNB_AX5IXg

  • ISL: DHL unveils campaign; to engage 450 million

    ISL: DHL unveils campaign; to engage 450 million

    MUMBAI: DHL Express, the world’s leading international services provider, and the ‘Official Logistics Partner’ of the Hero Indian Super League’s (ISL) has announced its launch of an interactive 360 degree brand campaign – “We know, great is in the detail”.

    The campaign is poised to reach over 450 million people across the country, and will leverage an array of engaging touch-points. These include a four-part television commercial series aired on national television, DHL-ISL branded fleets across four cities -Mumbai, Pune, Cochin and Chennai, social media contest across the eight match venues and in-stadia branding throughout the duration of the ISL. Additionally, the campaign will roll out OOH hoardings, tie-ups with online ticketing partners as well as BTL activations to increase engagement with ISL fans.

    “The brand campaign – We know, great is in the detail – has been shaped around DHL’s ability to achieve success through its devotion to detail. As Official Logistics Partner to several prestigious events across the globe, we know that it is the little details that come together to bring the moment alive. Be it in art, music, sport or business – the attention to detail is critical to success,” says DHL Express SVP & Country Manager, India, RS Subramanian,  “This year, the campaign’s mainstay is the four-part TVC that engages football fans by creating that ‘wow’ factor and surprises them with details about the sport that they might not yet know about.”

    Williams Lea Tag India, managing director Amit Chandra said, “We took the creative route of presenting “Unknown Facts”: highlighting little-known aspects about the sport that would amaze and enthuse football fans. At the same time, the TVCs were developed to deliver the message that DHL knows that great is in the detail – in a tone and manner relevant to the target audience. I wish them and the campaign huge success in garnering eyeballs.”

    https://www.youtube.com/channel/UC1EC6mvTp8iIaPNB_AX5IXg

  • ‘Fun ko seriously lo!’; two Chupa Chups flavours launched

    ‘Fun ko seriously lo!’; two Chupa Chups flavours launched

    MUMBAI: It’s a Fun campaign. Perfetti Van Melle will surprise consumers with its tongue tickling sweet and sour taste in delicious Strawberry, Raw Mango and Mixed Fruit flavors. The distinctive shapes and textures of both the products naturally lend themselves to playful consumption.

    The communication for the new launch encapsulates the brand philosophy of ‘Fun ko seriously lo!’ (Taking fun seriously). The campaign will air across all major national and regional channels and digital media as well.

    In a statement, Perfetti Van Melle India MD Ramesh Jayaraman said, “Our recent launch, Chupa Chups Bubble Gum Filled Lollipops, has received a very positive response. With this launch now of Sour Bites and Belts, we are raising the innovation bar. The Chupa Chups fun personality is inherent in these offerings and their distinctive shape and textures offer great scope for playful consumption.’’

    Marketing director Rohit Kapoor said, “These are extremely successful formats in some international markets and it was indeed a challenge to bring these delightful offerings at mainstream price points in India. The launch will be supported by a communication campaign on ‘take fun seriously’ platform, that includes a new TVC, point of purchase material in general trade, visibility drive in Modern trade and digital campaign targeting the brand’s core teenage audience.”

    Ogilvy ECD Anurag Agnihotri said, “It’s a delight to create a fun piece of communication for a product that’s so true to its brand philosophy. The new Chupa Chups Sour Belt and Sour Bites commercial brings alive the positioning of ‘Fun ko seriously lo!’ in a cheeky and humorous manner.”

  • ‘Fun ko seriously lo!’; two Chupa Chups flavours launched

    ‘Fun ko seriously lo!’; two Chupa Chups flavours launched

    MUMBAI: It’s a Fun campaign. Perfetti Van Melle will surprise consumers with its tongue tickling sweet and sour taste in delicious Strawberry, Raw Mango and Mixed Fruit flavors. The distinctive shapes and textures of both the products naturally lend themselves to playful consumption.

    The communication for the new launch encapsulates the brand philosophy of ‘Fun ko seriously lo!’ (Taking fun seriously). The campaign will air across all major national and regional channels and digital media as well.

    In a statement, Perfetti Van Melle India MD Ramesh Jayaraman said, “Our recent launch, Chupa Chups Bubble Gum Filled Lollipops, has received a very positive response. With this launch now of Sour Bites and Belts, we are raising the innovation bar. The Chupa Chups fun personality is inherent in these offerings and their distinctive shape and textures offer great scope for playful consumption.’’

    Marketing director Rohit Kapoor said, “These are extremely successful formats in some international markets and it was indeed a challenge to bring these delightful offerings at mainstream price points in India. The launch will be supported by a communication campaign on ‘take fun seriously’ platform, that includes a new TVC, point of purchase material in general trade, visibility drive in Modern trade and digital campaign targeting the brand’s core teenage audience.”

    Ogilvy ECD Anurag Agnihotri said, “It’s a delight to create a fun piece of communication for a product that’s so true to its brand philosophy. The new Chupa Chups Sour Belt and Sour Bites commercial brings alive the positioning of ‘Fun ko seriously lo!’ in a cheeky and humorous manner.”

  • The 120 Media Collective tells customer stories of Google’s G Suite

    The 120 Media Collective tells customer stories of Google’s G Suite

    MUMBAI:Digital first company, The 120 Media Collective, recently delivered Google Cloud’s new customer story for G Suite and the All Together Now campaign.

    The story features celebrity designer Manish Malhotra, showcasing his journey and how his team works using G Suite; a set of intelligent apps for businesses designed to bring people together. Directed by Karan Boolani, the commercial is conceptualized by Jack in the Box Worldwide and produced by Sniper, both part of The 120 Media Collective.

    G Suite’s new video is part of a global transitioning from Google Apps For Work to G Suite.

    The 120 Media Collective CEO and founder Roopak Saluja said, “It’s a privilege to partner with Google in their transition from Google Apps For Work to G Suite. Harnessing the collaborative power of Sniper and Jack in the Box Worldwide to deliver a great piece of work from The 120 Media Collective has been an awesome experience.”

    Check out the video, All Together Now: G Suite & Manish Malhotra and be a part of a global transformation.

  • The 120 Media Collective tells customer stories of Google’s G Suite

    The 120 Media Collective tells customer stories of Google’s G Suite

    MUMBAI:Digital first company, The 120 Media Collective, recently delivered Google Cloud’s new customer story for G Suite and the All Together Now campaign.

    The story features celebrity designer Manish Malhotra, showcasing his journey and how his team works using G Suite; a set of intelligent apps for businesses designed to bring people together. Directed by Karan Boolani, the commercial is conceptualized by Jack in the Box Worldwide and produced by Sniper, both part of The 120 Media Collective.

    G Suite’s new video is part of a global transitioning from Google Apps For Work to G Suite.

    The 120 Media Collective CEO and founder Roopak Saluja said, “It’s a privilege to partner with Google in their transition from Google Apps For Work to G Suite. Harnessing the collaborative power of Sniper and Jack in the Box Worldwide to deliver a great piece of work from The 120 Media Collective has been an awesome experience.”

    Check out the video, All Together Now: G Suite & Manish Malhotra and be a part of a global transformation.

  • Sterling wins Creative Media Award for #WhatIReallyReallyWant

    Sterling wins Creative Media Award for #WhatIReallyReallyWant

    MUMBAI: Sterling Media, an international business and communications consultancy head-quartered in London, was presented the prestigious Creative Media Award at the Asian Media Awards 2016 for the #WhatIReallyReallyWant campaign, which they launched with partners Project Everyone. The award is the second consecutive accolade awarded to Sterling Media by Asian Media Awards. Sterling CEO & MD Natasha Mudhar was presented the Media Personality of the Year Award in 2015.

    Sterling Media orchestrated the entire global communications campaign for the short film #WhatIReallyReallyWant which received a staggering 150 million views and more than 1.6 million YouTube views in the first few days of launch. The film was also shared by global names including Victoria Beckham, Richard Branson and Emma Watson.

    On the 20th anniversary of the release of the Spice Girls’ Wannabe video, an updated version of “#WhatIReallyReallyWant” was launched in July 2016 marking 20 years of Girl Power. The film reflected the voices of girls and women all over the world telling world leaders what Goals they ‘really really want’ to be achieved to help improve their lives. The film was directed by MJ Delaney of Moxie Pictures and featured artists from around the world including Gigi Lamayne and Moneoa from South Africa, Seyi Shay from Nigeria, Bollywood actress Jacqueline Fernandez from Sri Lanka, M.O from the UK, Taylor Hatala from Canada and Larsen Thompson from the USA.

    public://unnamed_0.jpg

    The viral video launched online and in cinemas all over the world with a call to action for people everywhere to share a picture of #WhatIReallyReallyWant for girls and women.

    Speaking about the award, Mudhar said,“On behalf of everyone at Sterling Media we are so thankful to the event organisers, and the esteemed judges for awarding us this wonderful accolade for the short film we launched with our partners Project Everyone – #WhatIReallyReally Want.

    Sterling has been engaged in a number of other high profile projects. These include the launch of a $9 trillion bauxite project in New Guinea; directing the global communication strategy for the US Government’s GODAN (Global Open Data on Agriculture & Nutrition) Summit 2016 –  the largest-ever event dedicated to open data in agriculture and nutrition to end hunger; the launch of the Worlds Largest Lesson India initiative which aims to teach every child in India a lesson about the Sustainable Development Goals; and managing the India and Africa strategies for the Jamie Oliver Food Foundation to tackle child malnutrition.

    <iframe width=”600″ height=”315″ src=”https://www.youtube.com/embed/sZQ2RUFd54o” frameborder=”0″ allowfullscreen></iframe>

  • Sterling wins Creative Media Award for #WhatIReallyReallyWant

    Sterling wins Creative Media Award for #WhatIReallyReallyWant

    MUMBAI: Sterling Media, an international business and communications consultancy head-quartered in London, was presented the prestigious Creative Media Award at the Asian Media Awards 2016 for the #WhatIReallyReallyWant campaign, which they launched with partners Project Everyone. The award is the second consecutive accolade awarded to Sterling Media by Asian Media Awards. Sterling CEO & MD Natasha Mudhar was presented the Media Personality of the Year Award in 2015.

    Sterling Media orchestrated the entire global communications campaign for the short film #WhatIReallyReallyWant which received a staggering 150 million views and more than 1.6 million YouTube views in the first few days of launch. The film was also shared by global names including Victoria Beckham, Richard Branson and Emma Watson.

    On the 20th anniversary of the release of the Spice Girls’ Wannabe video, an updated version of “#WhatIReallyReallyWant” was launched in July 2016 marking 20 years of Girl Power. The film reflected the voices of girls and women all over the world telling world leaders what Goals they ‘really really want’ to be achieved to help improve their lives. The film was directed by MJ Delaney of Moxie Pictures and featured artists from around the world including Gigi Lamayne and Moneoa from South Africa, Seyi Shay from Nigeria, Bollywood actress Jacqueline Fernandez from Sri Lanka, M.O from the UK, Taylor Hatala from Canada and Larsen Thompson from the USA.

    public://unnamed_0.jpg

    The viral video launched online and in cinemas all over the world with a call to action for people everywhere to share a picture of #WhatIReallyReallyWant for girls and women.

    Speaking about the award, Mudhar said,“On behalf of everyone at Sterling Media we are so thankful to the event organisers, and the esteemed judges for awarding us this wonderful accolade for the short film we launched with our partners Project Everyone – #WhatIReallyReally Want.

    Sterling has been engaged in a number of other high profile projects. These include the launch of a $9 trillion bauxite project in New Guinea; directing the global communication strategy for the US Government’s GODAN (Global Open Data on Agriculture & Nutrition) Summit 2016 –  the largest-ever event dedicated to open data in agriculture and nutrition to end hunger; the launch of the Worlds Largest Lesson India initiative which aims to teach every child in India a lesson about the Sustainable Development Goals; and managing the India and Africa strategies for the Jamie Oliver Food Foundation to tackle child malnutrition.

    <iframe width=”600″ height=”315″ src=”https://www.youtube.com/embed/sZQ2RUFd54o” frameborder=”0″ allowfullscreen></iframe>