ITV

Category: Ad Campaigns

  • Kajaria new campaign celebrates spirit of India

    Kajaria new campaign celebrates spirit of India

    MUMBAI: Kajaria Ceramics has launched a fresh brand campaign with the renowned bollywood actor Akshay Kumar. The celebrated Bollywood actor will also be associated with Kajaria as its official brand ambassador and will be seen starring in Kajaria’s upcoming advertising and print campaigns.  Known for being rooted to Indian soil as its global manufacturing base and being synonymous with innovation, Kajaria Ceramics chose Akshay Kumar as his work and personality resonates with and exemplifies company’s mission statement.

    The new ad campaign symbolizes Kajaria’s committment for the furtherance of India. The film shows various facets of Indians striving to contribute to the growth of the nation; whether as a soldier protecting the borders even in extremely harsh conditions, or as a wrestler, or as a young student representing India at the international platform, a sculptor giving shape to a Durga murti, or as a kalari performing kalaripayattu, a martial art orginated from Kerala. This is followed by Akshay Kumar saying Desh ki mitti se bani tile se desh ko banate hain”. The campaign shows the patriotic fervor of every Indian and presents Akshay Kumar in the same spirit. This simple yet heartwarming ad campaign is sure to appeal to every Indian.

    Kajaria Ceramics joint managing director Rishi Kajaria said, “We are proud to associate with Akshay Kumar as he truly reflects a daring, athletic, rugged and Indian persona of our brand Kajaria. Our new TVC campaign is a reflection our brand philosophy– Desh ki mitti se bani tile se desh ko banate hain”and brings forth our commitment to serve the nation.”

    Akshay Kumar said, “I got particularly excited about the brand’s tagline.” The creative agency said, “We wanted the campaign to have a patriotic and Indian feel which every Indian could relate to. The film is portrayal of the emotional bond that every Indian has with our Motherland and this new ad campaign is sure to evoke that sentiment.”

    The campaign will unfold with a power packed 360- degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV.

    https://drive.google.com/file/d/0B-EVggsY1SKqbjZUbkhxenlEUkRSYWg0b1BjNm4xSjg0N2t3/view

    Link to TVC

  • Kajaria new campaign celebrates spirit of India

    Kajaria new campaign celebrates spirit of India

    MUMBAI: Kajaria Ceramics has launched a fresh brand campaign with the renowned bollywood actor Akshay Kumar. The celebrated Bollywood actor will also be associated with Kajaria as its official brand ambassador and will be seen starring in Kajaria’s upcoming advertising and print campaigns.  Known for being rooted to Indian soil as its global manufacturing base and being synonymous with innovation, Kajaria Ceramics chose Akshay Kumar as his work and personality resonates with and exemplifies company’s mission statement.

    The new ad campaign symbolizes Kajaria’s committment for the furtherance of India. The film shows various facets of Indians striving to contribute to the growth of the nation; whether as a soldier protecting the borders even in extremely harsh conditions, or as a wrestler, or as a young student representing India at the international platform, a sculptor giving shape to a Durga murti, or as a kalari performing kalaripayattu, a martial art orginated from Kerala. This is followed by Akshay Kumar saying Desh ki mitti se bani tile se desh ko banate hain”. The campaign shows the patriotic fervor of every Indian and presents Akshay Kumar in the same spirit. This simple yet heartwarming ad campaign is sure to appeal to every Indian.

    Kajaria Ceramics joint managing director Rishi Kajaria said, “We are proud to associate with Akshay Kumar as he truly reflects a daring, athletic, rugged and Indian persona of our brand Kajaria. Our new TVC campaign is a reflection our brand philosophy– Desh ki mitti se bani tile se desh ko banate hain”and brings forth our commitment to serve the nation.”

    Akshay Kumar said, “I got particularly excited about the brand’s tagline.” The creative agency said, “We wanted the campaign to have a patriotic and Indian feel which every Indian could relate to. The film is portrayal of the emotional bond that every Indian has with our Motherland and this new ad campaign is sure to evoke that sentiment.”

    The campaign will unfold with a power packed 360- degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV.

    https://drive.google.com/file/d/0B-EVggsY1SKqbjZUbkhxenlEUkRSYWg0b1BjNm4xSjg0N2t3/view

    Link to TVC

  • ESP Properties ties in Vodafone U with Rock On 2

    ESP Properties ties in Vodafone U with Rock On 2

    MUMBAI: ESP Properties (Entertainment Sports Partnership), the entertainment, sports and content arm of GroupM, have facilitated the integration with Vodafone U for the newly released, Rock On 2. In a unique tie-in, Vodafone U is utilizing the association to promote its recently launched segmented youth proposition —Vodafone U and conceptualized #JoinTheBand campaign with Rock On 2. The brand used the association with Rock On 2 through live concerts and meet & greets to create a holistic association and integration.

    Talking about the association ESP Properties senior business head Aastha Jain said, “Rock On 2 is a film about friends and music, that’s exactly what resonates with the youth. Vodafone U is the brand offering targeted primarily to the youth and hence the association seemed perfect fit. The Vodafone and Rock On 2 association is unique in a manner beyond the conventional integrations which are well thought of and executed and will hit the right chords with the consumers as well as viewers.”

    Vodafone India national brand head Siddharth Banerjee added, “Music is the key passion point of Indian youth and Vodafone U is targeted at that set! With this integration, we not only attract and engage our core audiences but also communicate our brand story and proposition effectively! We are happy to work with ESP who understand, execute and ideate through the brand lens”

    Excel Entertainment marketing head Vishal Ramchandani explained, “We made sure that we aligned with Vodafone in a way that benefits and creates a win-win situation for both, the movie and the brand. Rock On 2’s association with Vodafone is rather a natural alliance. We are pleased that India’s leading telecom service provider Vodafone and Rock On 2 have come together to spread its Magik to millions of consumers and grateful to ESP for stitching this through so seamlessly.”

  • ESP Properties ties in Vodafone U with Rock On 2

    ESP Properties ties in Vodafone U with Rock On 2

    MUMBAI: ESP Properties (Entertainment Sports Partnership), the entertainment, sports and content arm of GroupM, have facilitated the integration with Vodafone U for the newly released, Rock On 2. In a unique tie-in, Vodafone U is utilizing the association to promote its recently launched segmented youth proposition —Vodafone U and conceptualized #JoinTheBand campaign with Rock On 2. The brand used the association with Rock On 2 through live concerts and meet & greets to create a holistic association and integration.

    Talking about the association ESP Properties senior business head Aastha Jain said, “Rock On 2 is a film about friends and music, that’s exactly what resonates with the youth. Vodafone U is the brand offering targeted primarily to the youth and hence the association seemed perfect fit. The Vodafone and Rock On 2 association is unique in a manner beyond the conventional integrations which are well thought of and executed and will hit the right chords with the consumers as well as viewers.”

    Vodafone India national brand head Siddharth Banerjee added, “Music is the key passion point of Indian youth and Vodafone U is targeted at that set! With this integration, we not only attract and engage our core audiences but also communicate our brand story and proposition effectively! We are happy to work with ESP who understand, execute and ideate through the brand lens”

    Excel Entertainment marketing head Vishal Ramchandani explained, “We made sure that we aligned with Vodafone in a way that benefits and creates a win-win situation for both, the movie and the brand. Rock On 2’s association with Vodafone is rather a natural alliance. We are pleased that India’s leading telecom service provider Vodafone and Rock On 2 have come together to spread its Magik to millions of consumers and grateful to ESP for stitching this through so seamlessly.”

  • Lodestar UM introduces Tata Hexa with carpool karaoke

    Lodestar UM introduces Tata Hexa with carpool karaoke

    MUMBAI: Introducing Tata Motors’ flagship brand Hexa, Lodestar UM, part of media agency conglomerate IPG Mediabrands, has created India’s first carpool karaoke with the star cast of the upcoming Bollywood blockbuster Rock on 2.

    Lodestar UM Studios – the content division of the agency proposed the idea of doing India’s first car pool karaoke. The swanky new Hexa was rigged with 12 cameras to capture all angles of the fun and excitement within. The track was loaded on Hexa’s hi-end infotainment system equipped with 10 JBL speakers and what followed was an awesome experience. 

    The stars drove around Bandra, they jammed, playing drums and air guitars, doing a high energy karaoke on their famous title track. The ride ended with them jamming and driving to the trailer launch event of Rock On 2 at the amphitheater in Bandra.

    On this innovative initiative Lodestar UM CEO Nandini Dias said, “This is a true example of a unique collaborative innovation by team Lodestar, where two big brands getting launched in November were brought together on the universally loved Music platform. 

    Commenting on the association, Tata Motors  marketing head — PVBU Vivek B Srivastava said, “Our association with Excel Entertainment for Rock on 2 reiterates our customer centric approach towards our much awaited power-packed, feature loaded and adrenaline pumped lifestyle vehicle, the Tata Hexa.”

    “Rock On 2 is representative of the youth of the country that is passionate about music and motoring and thus it’s an ideal fit for Tata Hexa”, said Lodestar UM SVP Deepak Netram.


     

  • Lodestar UM introduces Tata Hexa with carpool karaoke

    Lodestar UM introduces Tata Hexa with carpool karaoke

    MUMBAI: Introducing Tata Motors’ flagship brand Hexa, Lodestar UM, part of media agency conglomerate IPG Mediabrands, has created India’s first carpool karaoke with the star cast of the upcoming Bollywood blockbuster Rock on 2.

    Lodestar UM Studios – the content division of the agency proposed the idea of doing India’s first car pool karaoke. The swanky new Hexa was rigged with 12 cameras to capture all angles of the fun and excitement within. The track was loaded on Hexa’s hi-end infotainment system equipped with 10 JBL speakers and what followed was an awesome experience. 

    The stars drove around Bandra, they jammed, playing drums and air guitars, doing a high energy karaoke on their famous title track. The ride ended with them jamming and driving to the trailer launch event of Rock On 2 at the amphitheater in Bandra.

    On this innovative initiative Lodestar UM CEO Nandini Dias said, “This is a true example of a unique collaborative innovation by team Lodestar, where two big brands getting launched in November were brought together on the universally loved Music platform. 

    Commenting on the association, Tata Motors  marketing head — PVBU Vivek B Srivastava said, “Our association with Excel Entertainment for Rock on 2 reiterates our customer centric approach towards our much awaited power-packed, feature loaded and adrenaline pumped lifestyle vehicle, the Tata Hexa.”

    “Rock On 2 is representative of the youth of the country that is passionate about music and motoring and thus it’s an ideal fit for Tata Hexa”, said Lodestar UM SVP Deepak Netram.


     

  • Virat Kohli dons Manyavar in ‘Aadha Aadha’

    Virat Kohli dons Manyavar in ‘Aadha Aadha’

    MUMBAI: Manyavar recently launched its new ad campaign with Virat Kohli ‘Aadha-Aadha’ that captures the essence of marriage that is all about ‘sharing.’ A role model for youth, Virat Kohli is the perfect fit for what the brand is trying to convey – ethnic wear can give you a distinct modern identity. Kohli is the most relatable figure for the audience that Manyavar is targeting.

    Created by Shreyansh Innovations, the campaign features Virat Kohli as a new-age groom sitting with his parents, who emphasises that the expenses of the wedding function will be borne equally both sides. Wedding is a milestone in one’s life and should be done in style, the expenses should however be shared – as respect earns respect. The ad questions the age-old concept that wedding functions should be organized and financed by the bride’s family.

    Manyavar has over 400+ stores across India. This new campaign consists of different creatives showcasing the new colors and latest designs created exclusively for this wedding season.

  • Virat Kohli dons Manyavar in ‘Aadha Aadha’

    Virat Kohli dons Manyavar in ‘Aadha Aadha’

    MUMBAI: Manyavar recently launched its new ad campaign with Virat Kohli ‘Aadha-Aadha’ that captures the essence of marriage that is all about ‘sharing.’ A role model for youth, Virat Kohli is the perfect fit for what the brand is trying to convey – ethnic wear can give you a distinct modern identity. Kohli is the most relatable figure for the audience that Manyavar is targeting.

    Created by Shreyansh Innovations, the campaign features Virat Kohli as a new-age groom sitting with his parents, who emphasises that the expenses of the wedding function will be borne equally both sides. Wedding is a milestone in one’s life and should be done in style, the expenses should however be shared – as respect earns respect. The ad questions the age-old concept that wedding functions should be organized and financed by the bride’s family.

    Manyavar has over 400+ stores across India. This new campaign consists of different creatives showcasing the new colors and latest designs created exclusively for this wedding season.

  • ‘Nothing has changed’ at McDonald’s in 20 years

    ‘Nothing has changed’ at McDonald’s in 20 years

    MUMBAI: It’s new-age fast food, known by a brand, a meeting place. India’s most beloved food brand, McDonald’s, is celebrating its 20th year in India. To commemorate the occasion, the brand is all set to celebrate the milestone in style with the launch of a thematic brand campaign called, ‘A lot has changed. Nothing has changed’. The campaign focuses on the brand by chronicling a life-cycle of a couple with McDonald’s over the years in India through this TVC. The new TVC will take you through McDonald’s astonishing journey in the emerging QSR industry established in 1996 in India and how it has transitioned to stay relevant today with its presence of over 400+ restaurants across India and serve over 320 million people annually. 

    The campaign thrives on the idea that every day, millions of people visit McDonald’s and it has not just been about grabbing a quick bite. In fact, a lot has happened in the last 20 years at McDonald’s where the brand has noticed its customers’ evolved lifestyle and preferences, traversed through their various emotions, ups and downs in life. McDonald’s has been there constantly witnessing these changes and evolving itself by introducing digital platforms and brand extensions to ensure convenience and broaden accessibility, refreshed interiors of the restaurants to offer a modernized experience to consumers.

    McDonald’s director marketing and digital, Kedar Teny says, “McDonald’s through its marketing communication has always strived to create differentiation and strike a chord with its ever evolving consumers and their needs. While creating ‘A lot has changed. Nothing has changed’ brand campaign, we were inspired by real life experiences between a beautiful and steady relationship, there are some things that haven’t changed when it comes to McDonald’s and its consumers. The fight over the last fries, the feeling of mayo oozing out of the burger while taking a bite, the ‘softy’ moustache, taking pictures with Ronald McDonald, both, as a child and as an adult – some moments remain the same no matter what. The campaign takes this same paradoxical proposition forward, through the story of a couple, who has seen some of their most important life-changing moments at McDonald’s.”

    He added, “Over the years, McDonald’s gave people an opportunity to bond with their family and friends and create those special moments which have lasted with them forever. We hope after seeing this ad, our customers will remember and cherish the memories built at our restaurants.”

    The campaign has been conceptualised by Leo Burnett India and the film, directed by renowned ad film Director Ram Madhvani of Equinox Films, opens to a teenaged boy and girl at McDonald’s first outlet in Bandra, Mumbai. The boy opens his Happy Meal box with sheer excitement, but the girl next to him can’t find her toy. The boy hands over her toy from the floor, and thereon begins the friendship that blossoms into a companionship over the years. The film captures various phases of life and the different moments of joy, sadness, celebrations, responsibilities shared between the couple at their favourite destination, McDonald’s, which has become a part of their life.

    Leo Burnett, South Asia chief creative officer Raj Deepak Das said, “The campaign ‘A lot has changed. Nothing has changed’ articulates how the small, but important joys have remained the same, despite so much else changing. Even 20 years later, a child opening a Happy Meal box will have the same unparalleled joy on his face, like children did 20 years ago. While executing the campaign, we tried recreating the details from the past 20 years for the story to come alive – right from the staff’s uniforms, the events that happened around the time, the whole hog.”

  • ‘Nothing has changed’ at McDonald’s in 20 years

    ‘Nothing has changed’ at McDonald’s in 20 years

    MUMBAI: It’s new-age fast food, known by a brand, a meeting place. India’s most beloved food brand, McDonald’s, is celebrating its 20th year in India. To commemorate the occasion, the brand is all set to celebrate the milestone in style with the launch of a thematic brand campaign called, ‘A lot has changed. Nothing has changed’. The campaign focuses on the brand by chronicling a life-cycle of a couple with McDonald’s over the years in India through this TVC. The new TVC will take you through McDonald’s astonishing journey in the emerging QSR industry established in 1996 in India and how it has transitioned to stay relevant today with its presence of over 400+ restaurants across India and serve over 320 million people annually. 

    The campaign thrives on the idea that every day, millions of people visit McDonald’s and it has not just been about grabbing a quick bite. In fact, a lot has happened in the last 20 years at McDonald’s where the brand has noticed its customers’ evolved lifestyle and preferences, traversed through their various emotions, ups and downs in life. McDonald’s has been there constantly witnessing these changes and evolving itself by introducing digital platforms and brand extensions to ensure convenience and broaden accessibility, refreshed interiors of the restaurants to offer a modernized experience to consumers.

    McDonald’s director marketing and digital, Kedar Teny says, “McDonald’s through its marketing communication has always strived to create differentiation and strike a chord with its ever evolving consumers and their needs. While creating ‘A lot has changed. Nothing has changed’ brand campaign, we were inspired by real life experiences between a beautiful and steady relationship, there are some things that haven’t changed when it comes to McDonald’s and its consumers. The fight over the last fries, the feeling of mayo oozing out of the burger while taking a bite, the ‘softy’ moustache, taking pictures with Ronald McDonald, both, as a child and as an adult – some moments remain the same no matter what. The campaign takes this same paradoxical proposition forward, through the story of a couple, who has seen some of their most important life-changing moments at McDonald’s.”

    He added, “Over the years, McDonald’s gave people an opportunity to bond with their family and friends and create those special moments which have lasted with them forever. We hope after seeing this ad, our customers will remember and cherish the memories built at our restaurants.”

    The campaign has been conceptualised by Leo Burnett India and the film, directed by renowned ad film Director Ram Madhvani of Equinox Films, opens to a teenaged boy and girl at McDonald’s first outlet in Bandra, Mumbai. The boy opens his Happy Meal box with sheer excitement, but the girl next to him can’t find her toy. The boy hands over her toy from the floor, and thereon begins the friendship that blossoms into a companionship over the years. The film captures various phases of life and the different moments of joy, sadness, celebrations, responsibilities shared between the couple at their favourite destination, McDonald’s, which has become a part of their life.

    Leo Burnett, South Asia chief creative officer Raj Deepak Das said, “The campaign ‘A lot has changed. Nothing has changed’ articulates how the small, but important joys have remained the same, despite so much else changing. Even 20 years later, a child opening a Happy Meal box will have the same unparalleled joy on his face, like children did 20 years ago. While executing the campaign, we tried recreating the details from the past 20 years for the story to come alive – right from the staff’s uniforms, the events that happened around the time, the whole hog.”