Category: Ad Campaigns

PwC joins ‘Swachh Bharat’; schools access clean toilets, impacting dropout

MUMBAI: Corporates undertake social responsibility. Joining the national focus on empowering the girl child (Beti Bachao, Beti Padhao) and providing sanitation facilities in the country (Swachh Bharat), the PwC India Foundation in collaboration with NGO FINISH Society held the closing ceremony of its year-long school sanitation project in Ajmer that directly impacts 9000 girls.

The two phased project saw 11 Government Schools from this Smart City being provided with child friendly WASH (Water, Sanitation and Hygiene) facilities that included handwashing stations, supporting Operations & Maintenance (O&M) of these facilities for a year, running a 90-day hygiene curriculum to promote safe hygiene practices, refurbishing existing toilets and building new toilet complexes. Addressing all aspects of sanitation, phase I looked at six schools while phase II covered five schools, impacting over 9000 girl children.

The closing ceremony was graced by PwC India COO Satyavati Berera, and PwC India Foundation vice chairman Jaivir Singh at the Govt. Girls Senior Secondary School Beawar Cantt. students, teaching staff and the school management committee.

Singh said, “The feedback from Phase I has been extremely positive. While students and teachers took the onus of managing these facilities, we had few students who didn’t have toilet facilities at home demand the same from their parents after learning the benefits of safe hygiene at school that we facilitated. Our NGO and school supported this initiative of the students wholeheartedly. For us, this was a huge mind-set change.

Our girls are valuable and deserve a private, safe and hygienic environment to manage their bodily functions, including their period without fear and embarrassment. With the completion of the Second Phase, we are optimistic of the changes that our girls will experience with these new facilities in place.”

The broad objectives of this intervention have been to support improved sanitation and hygiene facilities as essential components of a Child Friendly School (CFS), design and construct innovative school toilet blocks which can be replicated as a model. The project aims to create an inclusive environment in schools that promote and safeguard health and hygiene, contribute towards increasing the enrollment and retention of children in schools and empower children to be change agents.

PwC India Foundation will continue to engage with the schools through FINISH Society and monitor the impact of the programme for the next couple of months.

November 18, 2016
PwC joins ‘Swachh Bharat’; schools access clean toilets, impacting dropout

MUMBAI: Corporates undertake social responsibility. Joining the national focus on empowering the girl child (Beti Bachao, Beti Padhao) and providing sanitation facilities in the country (Swachh Bharat), the PwC India Foundation in collaboration with NGO FINISH Society held the closing ceremony of its year-long school sanitation project in Ajmer that directly impacts 9000 girls.

The two phased project saw 11 Government Schools from this Smart City being provided with child friendly WASH (Water, Sanitation and Hygiene) facilities that included handwashing stations, supporting Operations & Maintenance (O&M) of these facilities for a year, running a 90-day hygiene curriculum to promote safe hygiene practices, refurbishing existing toilets and building new toilet complexes. Addressing all aspects of sanitation, phase I looked at six schools while phase II covered five schools, impacting over 9000 girl children.

The closing ceremony was graced by PwC India COO Satyavati Berera, and PwC India Foundation vice chairman Jaivir Singh at the Govt. Girls Senior Secondary School Beawar Cantt. students, teaching staff and the school management committee.

Singh said, “The feedback from Phase I has been extremely positive. While students and teachers took the onus of managing these facilities, we had few students who didn’t have toilet facilities at home demand the same from their parents after learning the benefits of safe hygiene at school that we facilitated. Our NGO and school supported this initiative of the students wholeheartedly. For us, this was a huge mind-set change.

Our girls are valuable and deserve a private, safe and hygienic environment to manage their bodily functions, including their period without fear and embarrassment. With the completion of the Second Phase, we are optimistic of the changes that our girls will experience with these new facilities in place.”

The broad objectives of this intervention have been to support improved sanitation and hygiene facilities as essential components of a Child Friendly School (CFS), design and construct innovative school toilet blocks which can be replicated as a model. The project aims to create an inclusive environment in schools that promote and safeguard health and hygiene, contribute towards increasing the enrollment and retention of children in schools and empower children to be change agents.

PwC India Foundation will continue to engage with the schools through FINISH Society and monitor the impact of the programme for the next couple of months.

November 18, 2016
Madison helps Amul ‘Raho Garmagaram’

MUMBAI: Madison BMB has conceptualized the new TVC for Amul Bodywarmer. The TVC features a young north Indian couple, at home dealing with the harsh winters.

Apart from the TVC, Amul Bodywarmer will also reach out to its consumers via outdoor, print and various other points of contact.

J.G. Hosiery director Nayinn Seksaria said, “In a world where exaggeration is a suspension of disbelief, we wanted to keep away from the exaggeration and follow the keeping it simple theory. We wanted to communicate the multiple aspects of warmth & unisex garment delivered through sweet & humorous story, which has been achieved.”

The film ends with the tagline, Raho garmagaram. The catchy soundtrack leaves you humming it for the rest of the day.

Madison BMB CEO Raj Nair added, “Amul Innerwear and Bodywarmers have historically had a legacy of creating clutter breaking work. We told ourselves that the work needs to be fresh, simple in ideation and yet totally stand-out in execution. We believe that we have achieved that. It was indeed the case of a simple insight that if you’re wearing Amul Bodywarmers, you really don’t need anything else to keep you warm in winter. And the execution ensured some memorable viewing.”

November 16, 2016
Madison helps Amul ‘Raho Garmagaram’

MUMBAI: Madison BMB has conceptualized the new TVC for Amul Bodywarmer. The TVC features a young north Indian couple, at home dealing with the harsh winters.

Apart from the TVC, Amul Bodywarmer will also reach out to its consumers via outdoor, print and various other points of contact.

J.G. Hosiery director Nayinn Seksaria said, “In a world where exaggeration is a suspension of disbelief, we wanted to keep away from the exaggeration and follow the keeping it simple theory. We wanted to communicate the multiple aspects of warmth & unisex garment delivered through sweet & humorous story, which has been achieved.”

The film ends with the tagline, Raho garmagaram. The catchy soundtrack leaves you humming it for the rest of the day.

Madison BMB CEO Raj Nair added, “Amul Innerwear and Bodywarmers have historically had a legacy of creating clutter breaking work. We told ourselves that the work needs to be fresh, simple in ideation and yet totally stand-out in execution. We believe that we have achieved that. It was indeed the case of a simple insight that if you’re wearing Amul Bodywarmers, you really don’t need anything else to keep you warm in winter. And the execution ensured some memorable viewing.”

November 16, 2016
Grey does ‘shararat’ with Britannia Cake’s new campaign

MUMBAI: Who doesn’t love cakes? And when that cake is yummier than the usual fare, there seems to be a lot of competition around who gets to eat it. The starting point of this communication was to emphasize on the fact that Britannia Cakes are so tasty, one would go to any length to get their hands on it.

Conceptualised and executed by Grey group, Bangalore, this TVC from Britannia sees a father-son duo caught in the most important question of the hour: Who gets to eat the cake? Who deserves it more? We see the father narrate a fantastical tale where he is recounting an incident when the child was much younger. He claims that when the boy’s Britannia Cake pack was stolen by a monkey, he undertook great risks to bring it back to the child. That, according to the father, is a jolly good reason why the cake pack should be all his.

Just when we think that the child is convinced and the father has gotten away with his fibbing, we realise that the child is not as gullible as we had presumed him to be. After all, he is also his father’s son! With a sign off that reads, “Yummy waali shararat”, this spot nicely captures the mischievous relationship that we see between parents and children these days.

GREY group vice president Vishal Ahluwalia said, “The challenge for GREY was to capture the magic between parents & kids through the lens of a delicious Britannia Cake and tell the story in a disruptive form. All credit must go to team Britannia who were bold enough to accept a new story telling format and believe in a film which was conceptualized on a wide fantastical canvas”.

“Britannia has positioned bar cakes as the perfect treat for kids, both in terms of health and delight. However, with this campaign we have refreshed the positioning to bring out the more universal appeal of cakes. With “Yummy Wali Shararat” we want to talk about how this category brings out the child in each of us. What better way to bring this to life than good humoured leg pulling between a father and a son”, said Britannia Industries vice president – strategy & business development Manjunath Desai said.

The TVC has been released across 10 languages, nationally.

YouTube Link of the TVC – https://youtu.be/uf1pfrrGs6E

November 14, 2016
Grey does ‘shararat’ with Britannia Cake’s new campaign

MUMBAI: Who doesn’t love cakes? And when that cake is yummier than the usual fare, there seems to be a lot of competition around who gets to eat it. The starting point of this communication was to emphasize on the fact that Britannia Cakes are so tasty, one would go to any length to get their hands on it.

Conceptualised and executed by Grey group, Bangalore, this TVC from Britannia sees a father-son duo caught in the most important question of the hour: Who gets to eat the cake? Who deserves it more? We see the father narrate a fantastical tale where he is recounting an incident when the child was much younger. He claims that when the boy’s Britannia Cake pack was stolen by a monkey, he undertook great risks to bring it back to the child. That, according to the father, is a jolly good reason why the cake pack should be all his.

Just when we think that the child is convinced and the father has gotten away with his fibbing, we realise that the child is not as gullible as we had presumed him to be. After all, he is also his father’s son! With a sign off that reads, “Yummy waali shararat”, this spot nicely captures the mischievous relationship that we see between parents and children these days.

GREY group vice president Vishal Ahluwalia said, “The challenge for GREY was to capture the magic between parents & kids through the lens of a delicious Britannia Cake and tell the story in a disruptive form. All credit must go to team Britannia who were bold enough to accept a new story telling format and believe in a film which was conceptualized on a wide fantastical canvas”.

“Britannia has positioned bar cakes as the perfect treat for kids, both in terms of health and delight. However, with this campaign we have refreshed the positioning to bring out the more universal appeal of cakes. With “Yummy Wali Shararat” we want to talk about how this category brings out the child in each of us. What better way to bring this to life than good humoured leg pulling between a father and a son”, said Britannia Industries vice president – strategy & business development Manjunath Desai said.

The TVC has been released across 10 languages, nationally.

YouTube Link of the TVC – https://youtu.be/uf1pfrrGs6E

November 14, 2016
Droom OBV won’t let you become a ‘bakra’

MUMBAI: Three animated videos continue Droom’s sustained media blitz to establish OBV as the de-facto industry standard for used vehicle pricing.

Buying or selling a pre-owned vehicle can be a big hassle, especially when it comes to the pricing. But, what if consumers could get a fair price of a vehicle within 10 seconds, right at their fingertips?

This unique proposition offered by Orange Book Value (OBV), Droom’s proprietary algorithmic pricing engine, is what the recently-launched TVC campaign highlights. With three quirky animated videos, the latest TVCs from Droom underline why OBV is the perfect tool that empowers consumers and helps them in ascertaining the fair market value of any used vehicle within seconds. The importance of OBV as a benchmark price when buying or selling used vehicles is driven home with the brand’s sharp tagline, ‘Resale ka MRP’. This ease of usage and trust factor has driven great user traction, and has seen nearly 90 million pricing queries generated through OBV’s web and mobile platforms till date.

Droom founder & CEO Sandeep Aggarwal said said, “These ads highlight how OBV empowers consumers when making used vehicle transactions. By generating the fair market value of any used vehicle within 10 seconds, OBV ensures that no one can make a fool, or ‘bakra’, out of consumers, and helps in ending the debate on ‘used gaadi’ rates!”

The three videos feature an animated lion which explains to viewers how OBV works, what its value proposition is, and why users should choose OBV to get an unbiased, independent and data-driven price for pre-owned vehicles. With the videos, already having received a great viewer reception online, the TVC campaign will allow Droom to reach out to even more consumers and educate them on the benefits of OBV. The company is spending Rs 25 crore on the marketing to reach users.

Team Contract Advertising stated, “OBV makes valuation of used cars so simple, quick and objective that a deal can be reached within seconds. So, nobody can make a ‘bakra’ out of you. That’s the simple idea behind this campaign.”

The OBV films are available online here:

What: https://goo.gl/ZPD12L

Why: https://goo.gl/nMpMPt

How: https://goo.gl/1hBhd3

With Orange Book Value (OBV), you never have to pull a number from hat or guess a used vehicle pricing but a scientific way to know the fair market value. Droom has taken a completely innovative and disruptive approach to build trust and pricing advantages for buyers.

November 14, 2016
Droom OBV won’t let you become a ‘bakra’

MUMBAI: Three animated videos continue Droom’s sustained media blitz to establish OBV as the de-facto industry standard for used vehicle pricing.

Buying or selling a pre-owned vehicle can be a big hassle, especially when it comes to the pricing. But, what if consumers could get a fair price of a vehicle within 10 seconds, right at their fingertips?

This unique proposition offered by Orange Book Value (OBV), Droom’s proprietary algorithmic pricing engine, is what the recently-launched TVC campaign highlights. With three quirky animated videos, the latest TVCs from Droom underline why OBV is the perfect tool that empowers consumers and helps them in ascertaining the fair market value of any used vehicle within seconds. The importance of OBV as a benchmark price when buying or selling used vehicles is driven home with the brand’s sharp tagline, ‘Resale ka MRP’. This ease of usage and trust factor has driven great user traction, and has seen nearly 90 million pricing queries generated through OBV’s web and mobile platforms till date.

Droom founder & CEO Sandeep Aggarwal said said, “These ads highlight how OBV empowers consumers when making used vehicle transactions. By generating the fair market value of any used vehicle within 10 seconds, OBV ensures that no one can make a fool, or ‘bakra’, out of consumers, and helps in ending the debate on ‘used gaadi’ rates!”

The three videos feature an animated lion which explains to viewers how OBV works, what its value proposition is, and why users should choose OBV to get an unbiased, independent and data-driven price for pre-owned vehicles. With the videos, already having received a great viewer reception online, the TVC campaign will allow Droom to reach out to even more consumers and educate them on the benefits of OBV. The company is spending Rs 25 crore on the marketing to reach users.

Team Contract Advertising stated, “OBV makes valuation of used cars so simple, quick and objective that a deal can be reached within seconds. So, nobody can make a ‘bakra’ out of you. That’s the simple idea behind this campaign.”

The OBV films are available online here:

What: https://goo.gl/ZPD12L

Why: https://goo.gl/nMpMPt

How: https://goo.gl/1hBhd3

With Orange Book Value (OBV), you never have to pull a number from hat or guess a used vehicle pricing but a scientific way to know the fair market value. Droom has taken a completely innovative and disruptive approach to build trust and pricing advantages for buyers.

November 14, 2016
How to make Crystal Crop ‘hara-bhara’

MUMBAI: It is good for farmers and crop at large. Crystal Crop Protection launched an interesting TV commercial on its popular fungicide – Bavistin. The evocatively-made commercial is being shown on major television channels, national as well as regional.

The main message of this TVC is it that Bavistin is a “zaroori”
(essential) product for all farmers if they want to keep their crop “swasth, and hara- bhara”(healthy).

This has been effectively captured in this imaginatively filmed TVC which takes the message home effectively. It is being aired as 30, 20 and 10 second spots on news and entertainment channels across India like Aaj tak, India TV, ABP Majha, Zee 24 Taas, DD Sahayadri, TV9, Sakshi TV, Public TV, ETV Telegu top name a few.

Crystal Group MD Ankur Aggarwal said, “With this commercial, Crystal aims to improve product awareness and provide farmers integrated solutions for crop protection”

Crystal sr. vice president marketing C S Shukla added, “Re- energizing brand Bavistin would do good with association on the aspiration and emotional levels.” Bavistin’s treated crop acreage is estimated around 70 lac acres.

Crystal works in three business verticals: agrochemicals, agro-equipment, and seeds. The company now has a strong international footprint in Egypt, Nigeria, Saudi Arabia, UAE, Turkey, and Bangladesh, and plans to expand to Latin America, Zambia, Zimbabwe, and South Africa.

Links to TVC

Hindi: https://youtu.be/BkHRB2U-zoU

Marathi: https://youtu.be/HZYyLNGBHY4

November 14, 2016
How to make Crystal Crop ‘hara-bhara’

MUMBAI: It is good for farmers and crop at large. Crystal Crop Protection launched an interesting TV commercial on its popular fungicide – Bavistin. The evocatively-made commercial is being shown on major television channels, national as well as regional.

The main message of this TVC is it that Bavistin is a “zaroori”
(essential) product for all farmers if they want to keep their crop “swasth, and hara- bhara”(healthy).

This has been effectively captured in this imaginatively filmed TVC which takes the message home effectively. It is being aired as 30, 20 and 10 second spots on news and entertainment channels across India like Aaj tak, India TV, ABP Majha, Zee 24 Taas, DD Sahayadri, TV9, Sakshi TV, Public TV, ETV Telegu top name a few.

Crystal Group MD Ankur Aggarwal said, “With this commercial, Crystal aims to improve product awareness and provide farmers integrated solutions for crop protection”

Crystal sr. vice president marketing C S Shukla added, “Re- energizing brand Bavistin would do good with association on the aspiration and emotional levels.” Bavistin’s treated crop acreage is estimated around 70 lac acres.

Crystal works in three business verticals: agrochemicals, agro-equipment, and seeds. The company now has a strong international footprint in Egypt, Nigeria, Saudi Arabia, UAE, Turkey, and Bangladesh, and plans to expand to Latin America, Zambia, Zimbabwe, and South Africa.

Links to TVC

Hindi: https://youtu.be/BkHRB2U-zoU

Marathi: https://youtu.be/HZYyLNGBHY4

November 14, 2016