ITV

Category: Ad Campaigns

  • Kai India unveils ‘Namaste Samurai’ campaign

    Kai India unveils ‘Namaste Samurai’ campaign

    Mumbai: Kai India has announced the launch of its new advertising campaign, ‘Namaste Samurai.’ This innovative campaign features Kai India’s MD Rajesh U Pandya as the face of the brand, representing the precision and craftsmanship that the brand is known for.

    The ‘Namaste Samurai’ campaign showcases Kai’s premium Japan prime range of kitchen knives, emphasising their cutting-edge design, 100 per cent stainless steel blades, and strong grip handles. The campaign blends modern product innovation with a unique visual that captures attention — Rajesh U Pandya wears a traditional samurai-inspired look, symbolizing precision and strength, two attributes that define Kai products.

    Kai India head of marketing Hitesh Singla said, “Our new campaign is designed to captivate consumers by portraying the strength and precision behind Kai knives. With ‘Namaste Samurai,’ we aim to highlight the bond with Japanese tradition and Indian needs, which are crafted to meet the highest standards of quality, making them the perfect choice for home chefs and professionals alike.

    The campaign’s tagline, ‘For Delicious Life,’ communicates Kai’s mission to provide kitchen solutions that enhance the culinary experience. With Japanese precision engineering, Kai’s kitchen knives deliver exceptional sharpness and durability, ensuring that every meal is prepared with ease and perfection.”

    The ‘Namaste Samurai’ campaign positions Kai India’s Japan prime knives as the ultimate kitchen tools, designed for performance and longevity. Available through major retail channels including Reliance, Metro, DMart, Spencer’s besides e-commerce platforms like Amazon, Flipkart and Kaiindiaonline.com; Kai knives bring professional-grade craftsmanship to the modern Indian kitchen and aims to become a household name in India.

  • ‘Diwali Desi Delights’ campaign urges India to embrace sweets over chocolates

    ‘Diwali Desi Delights’ campaign urges India to embrace sweets over chocolates

    Mumbai: This Diwali, the Indian Sellers Collective (ISC), an alliance of trade associations and sellers across India, has launched the ‘Diwali Desi Delights’ campaign, advocating for traditional Indian sweets and snacks over western-style chocolates and cakes. Embracing prime minister Narendra Modi’s ‘Vocal for Local’ initiative, the campaign seeks to revive cultural heritage by celebrating the rich flavors of rasgullas, matthis, laddoos, and other native delights, aiming to forge a stronger connection with local traditions.  

    Launched across digital platforms, ‘Diwali Desi Delights’ targets younger generations, inviting them to rediscover the significance of Indian sweets during the festive season. The campaign emphasises the health benefits of Indian treats, filled with ingredients like cashews, almonds, pistachios, and jaggery, highlighting them as wholesome alternatives to imported sweets laden with refined sugars and artificial ingredients.  

    In addition to promoting traditional delicacies, ISC criticises foreign food corporations and organisations, including the World Health Organisation (WHO), for influencing Indian food choices to expand their market reach. Indian Sellers Collective, national coordinator, Abhay Raj Mishra explains, “Amidst the festive cheer, we urge our fellow citizens to include only Indian sweets and delicacies as part of their celebrations. A festival like Diwali provides the perfect opportunity to celebrate and showcase our rich food culture and heritage, safeguarding it against the encroachment by foreign foods. We must challenge the introduction of regulations like FOPNL, which aim to present foreign foods as healthier than traditional Indian foods. Our culinary heritage deserves to be celebrated and protected. So this festive season, let’s trend #DiwaliDesiDelights.”  

    ISC also warns that multinational corporations are leveraging Front-of-Pack Nutrition Labelling (FOPNL) guidelines to sway Indian food preferences by positioning their products as healthier options. According to ISC, a recent study using the Food Safety and Standards Authority of India (FSSAI) star rating method revealed flaws in rating traditional Indian foods, reinforcing ISC’s stance that FOPNL may disrupt time-honored culinary customs and impact the cultural landscape.  

    By championing Diwali Desi Delights, ISC aims to ensure that this Diwali and beyond, Indians take pride in their culinary roots, preserving traditions for future generations to cherish.  

  • Ideal Insurance launches heartwarming Diwali ad film

    Ideal Insurance launches heartwarming Diwali ad film

    Mumbai: Ideal Insurance highlights the theme ‘Home Secure Means Life Double Secure’ in its new ad film. The ad emphasises the importance of protecting both lives and the homes where memories are made.

    The film opens with a decorated home, featuring a father in his 60s reflecting on passing the family home to the next generation. As he observes his sons handling household tasks, the narrative shifts when his daughter surprises him by revealing she has taken out a home insurance policy, stressing the significance of securing their home for a safe future. The film concludes with the father handing over the keys to his daughter, recognising her foresight and responsibility.

    Ideal Insurance founder and CEO Rahul Agarwal stated, “This Diwali, our message is simple yet powerful: securing your home means securing your family’s future. The ad film reflects our commitment to helping families protect what matters most. By choosing home insurance, families can enjoy peace of mind, knowing that their cherished spaces are protected.”

    Through this ad, Ideal Insurance aims to remind families that securing a home is as important as any other festive preparation. The company’s risk audit assessment and expert guidance provide families with the relief to focus on what matters—celebrating and creating memories together.

    With a relatable narrative, the ad resonates with Indian families, highlighting values of love, responsibility, and togetherness that define Diwali. It also showcases the pivotal role of women in society, challenging stereotypes and demonstrating how foresight can safeguard family well-being.

    The campaign’s tagline, ‘Iss Diwali, zindagi ko karo double secure,’ encapsulates Ideal Insurance’s offerings, encouraging customers to pursue comprehensive protection. By featuring a relatable family story, the ad appeals to the emotional connection Indians have with their homes while underscoring the need for practical solutions like home insurance.

    The ad film will air across various digital platforms and social media channels during the Diwali season, developed by the company’s in-house branding team.

  • Kalki Koechlin and Mrunal Thakur celebrate festivities with Morphy Richards

    Kalki Koechlin and Mrunal Thakur celebrate festivities with Morphy Richards

    Mumbai: Morphy Richards is infusing happiness into homes this festive season with its #HomesAreHappier campaign, featuring Indian cinema stars Kalki Koechlin and Mrunal Thakur. Known for its elegant and functional designs, Morphy Richards highlights its Café Artisan coffee maker and Crystal Crisp air fryer in the campaign, showcasing how these appliances enhance the festive cooking experience.  

    Kalki demonstrates the versatility of the 7-in-1 Café Artisan coffee maker, perfect for brewing personalised coffee with ease, while Mrunal showcases the Crystal Crisp Air Fryer’s 11 presets, designed for healthier, tasty meals in no time. Both appliances epitomise functionality and style, fitting seamlessly into modern homes.

    Morphy Richards, head of advertising and brand management, Devika Sachdev expressed the campaign’s inspiration: “Our consumers want appliances that add convenience to their lives while looking good on the countertop—that’s where Morphy Richards comes in. The Café Artisan Coffee Maker and Crystal Crisp Air Fryer embody our philosophy of adding convenience, elevating lifestyles, and making homes happier. This festive season, our collaboration with Kalki, Mrunal, and top chefs Guntas Sethi and Saloni Kukreja celebrates how Morphy Richards appliances bring ease to festive kitchens.”  

    Koechlin shared, “I’m thrilled to collaborate with Morphy Richards for the Café Artisan Coffee Maker. Good coffee is a big part of my daily routine, and having a stylish, easy-to-use machine at home has been a game-changer. This partnership is all about bringing happiness to the simple moments in life, and I couldn’t be happier to be part of it this festive season.”  

    Thakur added, “I am excited to partner with Morphy Richards this festive season. Cooking should be enjoyable and effortless, and this innovative appliance brings both style and convenience to the kitchen. I love how it allows me to prepare healthier meals without sacrificing taste, making it a perfect addition to my home.”  

    The campaign invites audiences to explore new recipes and see firsthand how Morphy Richards can transform their kitchens this Diwali season, offering the joy of café-quality coffee and delicious, health-conscious snacks from the comfort of home.  

     

  • Lowe Lintas breaks stereotypes with Dollar Athleisure campaign

    Lowe Lintas breaks stereotypes with Dollar Athleisure campaign

    Mumbai: Dollar Industries has launched its latest campaign to promote its range of Athleisure – a category that is gaining a lot of traction recently. The campaign, conceptualised by Lowe Lintas, prompts the viewer to question stereotypes present in society when it comes to dressing for an occasion.

    Dollar Industries MD Vinod Kumar Gupta said, “In an era of comfort and style, Athleisurewear has emerged as a dominant trend in the fashion world, prompting us to focus on an entire range of cool fashionwear – Tank Tops, Crew Necks, Henleys, Polos, Sweatshirts, Jackets, Hoodies, Bermudas, Capris, Track Pants, Joggers and Socks – which perfectly marry the young consumer’s desire for comfortable yet trendy and versatile clothing options which they can wear at multiple events and locations. What makes matters more interesting is that even professions that traditionally demanded suits, or at least a shirt and tie, are now relaxing their dress code policy as millennials move into positions of management and decision-making. Exactly what inspired us and Lowe Lintas to argue against acceptable social dress norms in our campaign and promote Dollar Athleisure as the perfect balance between casual comfort and chic style.”

    The film, directed by renowned film director Manav Malhotra, is a stylised montage borrowed from walks of life demanding that we dress formally. From board meetings to college classrooms, from marriages to dining out – society expects to uphold certain dress codes. The film challenges the stereotype and promotes athleisurewear as an acceptable style for all occasions.

    Lowe Lintas unit creative director Mohit Pasricha said, “As Coco Chanel once famously said, fashion fades, only style remains, and athleisure is definitely a fashion. But in saying that, it’s a very comfortable one, and once people get comfortable, it’s hard to change their minds. Simply look around us. The style on the street has changed dramatically. Women are sporting leggings, crop tops and sports bras, men are spotted in sweatpants, hoodies and sneakers. This emerging lifestyle emphasises one simple thing: The universal need to dress comfortably. And, that is what led us to challenge formal dress codes and celebrate informality as the new way of life.”

  • Bold Care & Jupiter launch a campaign on financial and intimate wellness

    Bold Care & Jupiter launch a campaign on financial and intimate wellness

    Mumbai: Bold Care has partnered with Jupiter, a neobanking platform, to launch a campaign aimed at couples that encourages open discussions about two critical yet often overlooked aspects of relationships: financial wellness and intimacy.

    The campaign highlights that financial stress affects not just a couple’s finances but also their emotional and physical connection. Research shows that financial well-being is closely linked to intimate relationships. Bold Care and Jupiter aim to spark meaningful conversations that strengthen both areas.

    Bold Care co-founder Rajat Jadhav said, “Financial wellness and intimacy are both pillars of a healthy relationship. It’s not just about being aligned on budgets or savings; it’s about understanding how financial pressures can spill over into our personal connections. This campaign is about empowering couples to address these challenges openly, allowing them to thrive emotionally, intimately, and financially. By fostering these conversations, we hope to remove the stigma that surrounds both money and intimacy, giving couples the confidence to navigate their journeys together with trust and transparency.”

    The campaign combines Bold Care’s focus on emotional and physical intimacy with Jupiter’s expertise in financial wellness, equipping couples with tools for effective communication. Through social media content, billboard messages, and interactive challenges, the campaign aims to normalize discussions about these crucial aspects of relationships, making them accessible for couples across India.

    “Jupiter’s mission has always been to empower people to take control of their money in a way that promotes long-term financial wellness. We believe that open, honest discussions about money can help couples achieve balance in both financial and personal aspects of their relationships,” said Jupiter Money head of growth & marketing Apurv Narang.

    The partnership between Bold Care and Jupiter marks a new era in relationship-building, where emotional, intimate, and financial health are interdependent. Together, they foster a culture where discussions about intimacy and finances are integral to a thriving partnership. Bold Care aims to make intimate wellness discussions more accessible and comfortable. Following the campaign’s success with Jupiter, Bold Care plans to explore more engaging brand collaborations in the upcoming season to elevate intimate wellness conversations.

  • Bottomline Media crafts digital magic for Nature’s Basket with Bollywood Wives

    Bottomline Media crafts digital magic for Nature’s Basket with Bollywood Wives

    Mumbai: Bottomline Media Pvt Ltd executed a flavor-filled digital campaign for Nature’s Basket, featuring the fabulous Maheep Kapoor and Bhavna Pandey. The campaign highlights the gourmet food at Nature’s Basket Artisan Pantry, blending luxury with artisanal gourmet- ‘Fabulous Ingredients for Fabulous Lives’.

    The digital campaign, executed end-to-end by Bottomline Media, showcases Nature’s Basket’s diverse gourmet selections; by giving it the fabulous touch. From conceptualising to scripting to celebrity collaboration and production, every detail was meticulously crafted by Bottomline Media, ensuring the brand’s essence of homing ingredients from across the world.

    The digital film exhibits the Nature’s Basket Artisan Pantry while Maheep and Bhavna explore a curated selection of artisanal bakery items, exotic ingredients, and premium produce. Their playful banter and natural chemistry elevates the campaign, giving it the ‘Fabulous’ touch it deserves. The duo is seen discussing their family’s love for fine foods and fabulous ingredients like Fresh exotics, truffles, gourmet chocolates, global tea blends, artisanal cheese assortments and freshly baked sourdough; available only at Nature’s Basket.

    Speaking about this flavourful project, Bottomline Media Pvt Ltd. managing director and founder Tanaaz Bhatia said, “At Bottomline Media, we believe in creating authentic and engaging campaigns that connect brands with their audiences. Collaborating with the fabulous wives, Maheep Kapoor and Bhavna Pandey for Nature’s Basket was a perfect synergy of style, sophistication, and everyday luxury. Our goal was to bring the essence of Nature’s Baskets’ treasure of worldly food and exclusive services, bringing alive their ‘Taste the World’ experience”

    “At Nature’s Basket, we offer a unique shopping experience that blends everyday essentials with gourmet luxuries. Partnering with Bottomline Media and iconic personalities like Maheep Kapoor and Bhavna Pandey allowed us to showcase Nature’s Basket Artisan Pantry’s exceptional offerings with the perfect mix of fabulous food and finest international delicacies. This campaign captured our vision of making luxury, global ingredients accessible while maintaining the charm and quality that Nature’s Basket stands out for” said Nature’s Basket COO Sachin Agarwal.

    But that’s not it. Nature’s Basket also offers a delectable meal at their ‘The Good Food’ Cafe where one can relax after travelling around the store and enjoying the globally sourced ingredients. Another feature within the store is their luxurious hamper section- The Gift Studio, a fabulous addition for the customer’s luxury gifting and shopping experience.

     

     

  • Tecno launches #PehleWaliDiwali campaign

    Tecno launches #PehleWaliDiwali campaign

    Mumbai: This Diwali, Tecno encourages everyone to reconnect with the joy of the festival through its campaign, “#PehleWaliDiwali,” which celebrates togetherness and joy. As the festive season approaches, people worldwide prepare for family gatherings and celebrations. In an era where technology often overshadows personal interactions, Tecno aims to revive the warmth and authenticity of traditional celebrations filled with love and connection.

    The #PehleWaliDiwali campaign encourages consumers to engage with cultural practices that make this festival special. By supporting local retailers, Tecno not only honors heritage but also strengthens community bonds, ensuring the joy of Diwali is shared by all.

    Tecno India CEO Abhijeet Talapatra shared, “This Diwali, we want to remind consumers that nothing compares to the joy of celebrating festivals with loved ones in person. Our commitment to empowering offline retail partners is at the heart of our campaign. By supporting local retailers, we’re not just boosting the economy; we’re also nurturing the very essence of togetherness that Diwali represents. Tecno’s #PehleWaliDiwali isn’t just about buying a product, it’s about creating cherished moments of joy through real-life connections.”

    In an era of digital shopping, Tecno aims to reconnect consumers with the nostalgic experience of buying from local retail stores. Through its “#PehliWaliDiwali” initiative, the brand celebrates not just the joy of giving but also the warmth of shared moments and connections by supporting local partners.

  • coto supports women’s mental health with ‘Noise-free Diwali – Kill The Inner Noise’ campaign

    coto supports women’s mental health with ‘Noise-free Diwali – Kill The Inner Noise’ campaign

    Mumbai: With the celebration of the festive season on a high and the sounds of Diwali already begun to ring into our lives, coto, a social community platform exclusively for women, launches ‘Noise-Free Diwali – Kill the Inner Noise’ campaign. Emphasising the importance of mental health and inner peace, this initiative aims to empower women to quiet the mental clutter and anxiety that are often heightened during this season. Thus, making space for genuine joy and meaningful connections with family and friends.

    The campaign’s digital showcase includes captivating videos and stories, featuring relatable insights while highlighting the importance of seeking expert advice on managing family dynamics, finding balance, and prioritizing mental health during Diwali. Encouraging women to share their own experiences with festive stress and join the movement of a noise-free, mentally healthy Diwali, live webinars featuring mental health and relationship experts such as Dr. Mona Gujral & Pragya Arora will be hosted alongside interactive and engaging polls.

    On the campaign launch, coto founder & CEO Tarun Katial said, “The festive season is known to bring joy and light in everyone’s homes and lives,  but it often puts additional pressure on individuals especially women to meet familial and social expectations, sometimes at the expense of their mental well-being. This campaign reflects coto’s commitment towards addressing such pressures that women experience by offering access to expert guidance to prioritize their inner peace and celebrate the spirit of Diwali in its true sense.”

    Through the campaign, coto underscores its mission to offer a safe space and reliable support for women, ensuring they don’t have to go through the pressures of familial and social expectations alone. Thus, urging women to choose peace over noise, both externally and internally, and embrace the festivities while prioritizing mental clarity and emotional balance.

  • Som Distilleries & Breweries launches Woodpecker Beer’s #TwistAnd Sip campaign

    Som Distilleries & Breweries launches Woodpecker Beer’s #TwistAnd Sip campaign

    Mumbai: Som Distilleries & Breweries has launched its latest campaign, #TwistAndSip, aimed at appealing to the adventurous spirit of modern India. The campaign emphasises the brand’s commitment to making beer more enjoyable and accessible, particularly highlighting the innovative twist cap feature that simplifies the experience.

    This feature eliminates the need for bottle-openers or unconventional methods, allowing beer lovers to enjoy their drink with a simple twist. This convenience aligns well with the fast-paced, on-the-go lifestyle of today’s consumers.

     

     

    Som Distilleries & Breweries COO Diwakaran Suryanarayana said, “With Woodpecker, we set out to deliver not just great beer, but also a new way to experience it. The #TwistAndSip campaign embodies our vision of creating a product that’s as easy to enjoy as it is flavourful. Packaging innovation is often overlooked, but we’ve made it central to this revolution in beer enjoyment.”

    Suryanarayana further added, “The #TwistAndSip campaign is all about making moments with friends and family even more memorable. By removing the hassle of bottle openers, we’ve created a feature that makes beer drinking smoother and more fun, whether at a casual get-together or an impromptu adventure.”

    The #TwistAndSip campaign marks a bold new direction for the Indian beer market, blending convenience, innovation, and style in a way that speaks to evolving consumer preferences. #TwistAndSip ad campaign will go live on various social media platforms of SDBL reaching a broad audience.