Category: Ad Campaigns

Imara inspires Shraddha to ‘Fashion your own world’

MUMBAI: Imara, the celebrity fashion line founded by Universal Sportsbiz Pvt. Ltd (USPL) with Bollywood sensation, Shraddha Kapoor has launched ‘Fashion your own world’ – its latest national brand campaign on the launch of its A/W 16 collection.

This season, Imara gives every woman the right to style her dream world. The AW 16 Imara collection emphasizes on the fact “you create your world.”

With stunning imagery that draws inspiration from nature – the visuals transport Shraddha Kapoor to the lands of oysters, butterflies and fireflies emphasising freedom.

The central theme of the campaign is to empower women that they make their own choices and should stick to it and never let anyone ever influence their life changing decisions. The campaign consists of three visual narratives. Each of these narratives depicts Shraddha in various avatars, confident and fearless. The message is for the contemporary women – to be confident, have an opinion, and to stand up for one’s own belief system.

Universal Sportsbiz CEO Anjana Reddy commented, “Imara has carved out a space for itself with breathtaking imagery that celebrates the power of women who live life on their own terms. This season, we continue Imara’s journey with Shraddha Kapoor, showing the Imara woman fashioning her own world.”

Fisheye creative director Orko Basu said, “The spirit of Imara has always manifested itself in strong women. For Autumn/Winter 2016, we decided to focus on festive, celebratory images that showcase Shraddha Kapoor using nature to bring light and joy to the world around her.”

Imara co-founder Shraddha Kapoor said, “I’m always excited to be in an Imara campaign and the latest one lives up to its own high standards, with images that are simply amazing. To all the girls out there, I have but one message: stay true to yourself, fashion your own world.”

November 28, 2016
Imara inspires Shraddha to ‘Fashion your own world’

MUMBAI: Imara, the celebrity fashion line founded by Universal Sportsbiz Pvt. Ltd (USPL) with Bollywood sensation, Shraddha Kapoor has launched ‘Fashion your own world’ – its latest national brand campaign on the launch of its A/W 16 collection.

This season, Imara gives every woman the right to style her dream world. The AW 16 Imara collection emphasizes on the fact “you create your world.”

With stunning imagery that draws inspiration from nature – the visuals transport Shraddha Kapoor to the lands of oysters, butterflies and fireflies emphasising freedom.

The central theme of the campaign is to empower women that they make their own choices and should stick to it and never let anyone ever influence their life changing decisions. The campaign consists of three visual narratives. Each of these narratives depicts Shraddha in various avatars, confident and fearless. The message is for the contemporary women – to be confident, have an opinion, and to stand up for one’s own belief system.

Universal Sportsbiz CEO Anjana Reddy commented, “Imara has carved out a space for itself with breathtaking imagery that celebrates the power of women who live life on their own terms. This season, we continue Imara’s journey with Shraddha Kapoor, showing the Imara woman fashioning her own world.”

Fisheye creative director Orko Basu said, “The spirit of Imara has always manifested itself in strong women. For Autumn/Winter 2016, we decided to focus on festive, celebratory images that showcase Shraddha Kapoor using nature to bring light and joy to the world around her.”

Imara co-founder Shraddha Kapoor said, “I’m always excited to be in an Imara campaign and the latest one lives up to its own high standards, with images that are simply amazing. To all the girls out there, I have but one message: stay true to yourself, fashion your own world.”

November 28, 2016
Dentsu: Be ‘Swift’, #PushYourLimits

MUMBAI: From the day of its launch, Maruti Suzuki Swift has redefined performance across the automotive industry. This desire to face any challenge thrown at it has strengthened the brand’s image as a leader in the last 10 years.

Having been there and done that, the brand now has plans to go the next level by challenging its own limits. It aims to shift from the performance of the car to the performance of an individual who is behind the wheels. Thus, the new brand campaign celebrates the idea ‘Push Your Limits.’

However, this strategic shift from an aspirational brand to an inspirational one could not be complete without one critical element – personalities who are admired as symbols of unconventional achievement. Personalities like Vijender Singh, AB de Villiers, and the man who jumped out of a plane without a parachute, Luke Aikins. Using these unique ambassadors, brand Swift wants to tell the world that only those who go the extra mile inspire people, not the ordinary.

The brand plans to launch and embed this philosophy with an action packed TVC. Filled with quotes, match-cuts, high-octane shots and electric music, the commercial is all set to get the pulse racing.

After, giving its consumer the much-needed adrenaline rush, Maruti Suzuki Swift will further compliment and spread its philosophy through a 360-degree surround. The campaign is all set to launch by the end of this month and is expected to push its past limits.

Maruti Suzuki marketing & sales executive director R S Kalsi, “Since the last two years Maruti Suzuki has made a definitive shift in its offerings and positioning in India. Today we have a host of new offering which are at par with international products all the while making them more relevant for the Indian consumer today. With products like CIAZ and Brezza becoming one the highest selling models, its proof to the fact the consumer today has appreciated the new product offerings. This excitement and effort has to be taken to the existing portfolio of brands also. With Swift being one of our star brands, it was important we bring in the sheen and attention back on the brand. The new commercial is just the right step on that route, where we bring in the dynamism on to Swift in a way like never done before.

Maruti Suzuki marketing associate vice-president Vinay Pant said, “The new Maruti Suzuki Swift campaign is here further our mission of being seen as new and more dynamic Maruti Suzuki. With a strong message like ‘Push your limits’, the brand aims to shift from the performance of the car to the performance of an individual who is behind the wheels. This strategic shift from an aspirational brand to an inspirational one will surely connect with our target audience.”

Dentsu Impact executive creative director Anupama Ramaswamy said, “With the new campaign of ‘Push Your Limits’, we aim to go beyond the mundane ‘product-talk’. It’s an attitude that symbolises the people who drive the car, those who challenge and push themselves. And that’s why the personalities shown in the commercial are not your regular models, but heroes who inspire. The car moves exactly like them in the commercial while the match-cut editing maintains the tempo and adrenaline rush from the word ‘go’.”

November 28, 2016
Dentsu: Be ‘Swift’, #PushYourLimits

MUMBAI: From the day of its launch, Maruti Suzuki Swift has redefined performance across the automotive industry. This desire to face any challenge thrown at it has strengthened the brand’s image as a leader in the last 10 years.

Having been there and done that, the brand now has plans to go the next level by challenging its own limits. It aims to shift from the performance of the car to the performance of an individual who is behind the wheels. Thus, the new brand campaign celebrates the idea ‘Push Your Limits.’

However, this strategic shift from an aspirational brand to an inspirational one could not be complete without one critical element – personalities who are admired as symbols of unconventional achievement. Personalities like Vijender Singh, AB de Villiers, and the man who jumped out of a plane without a parachute, Luke Aikins. Using these unique ambassadors, brand Swift wants to tell the world that only those who go the extra mile inspire people, not the ordinary.

The brand plans to launch and embed this philosophy with an action packed TVC. Filled with quotes, match-cuts, high-octane shots and electric music, the commercial is all set to get the pulse racing.

After, giving its consumer the much-needed adrenaline rush, Maruti Suzuki Swift will further compliment and spread its philosophy through a 360-degree surround. The campaign is all set to launch by the end of this month and is expected to push its past limits.

Maruti Suzuki marketing & sales executive director R S Kalsi, “Since the last two years Maruti Suzuki has made a definitive shift in its offerings and positioning in India. Today we have a host of new offering which are at par with international products all the while making them more relevant for the Indian consumer today. With products like CIAZ and Brezza becoming one the highest selling models, its proof to the fact the consumer today has appreciated the new product offerings. This excitement and effort has to be taken to the existing portfolio of brands also. With Swift being one of our star brands, it was important we bring in the sheen and attention back on the brand. The new commercial is just the right step on that route, where we bring in the dynamism on to Swift in a way like never done before.

Maruti Suzuki marketing associate vice-president Vinay Pant said, “The new Maruti Suzuki Swift campaign is here further our mission of being seen as new and more dynamic Maruti Suzuki. With a strong message like ‘Push your limits’, the brand aims to shift from the performance of the car to the performance of an individual who is behind the wheels. This strategic shift from an aspirational brand to an inspirational one will surely connect with our target audience.”

Dentsu Impact executive creative director Anupama Ramaswamy said, “With the new campaign of ‘Push Your Limits’, we aim to go beyond the mundane ‘product-talk’. It’s an attitude that symbolises the people who drive the car, those who challenge and push themselves. And that’s why the personalities shown in the commercial are not your regular models, but heroes who inspire. The car moves exactly like them in the commercial while the match-cut editing maintains the tempo and adrenaline rush from the word ‘go’.”

November 28, 2016
A combination of cute & hot, guess what?

MUMBAI: Foodpanda has announced that Sunny Leone will be a part of their new digital marketing campaign.

The campaign showcases how Foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetization. The campaign would target the consumers through various social platforms such as Snapchat, Facebook, Twitter, Instagram, etc.

The campaign videos can be viewed on Foodpanda’s social properties. In the videos, Sunny would be seen along with her husband; in an informal relaxed disposition at her home yearning for some great food and Foodpanda does the trick for her. The short digital campaign would majorly play on Snapchat which is in sync with the content consumption by the users of today. The sentiment of the campaign talks of what Foodpanda stands for- convenience, making users feel special and express delivery.

Foodpanda India CMO Gagan Arora says, “Post demonetisation, if you are low on cash and want to have your favourite dish, Foodpanda is exactly what you need.”

November 28, 2016
A combination of cute & hot, guess what?

MUMBAI: Foodpanda has announced that Sunny Leone will be a part of their new digital marketing campaign.

The campaign showcases how Foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetization. The campaign would target the consumers through various social platforms such as Snapchat, Facebook, Twitter, Instagram, etc.

The campaign videos can be viewed on Foodpanda’s social properties. In the videos, Sunny would be seen along with her husband; in an informal relaxed disposition at her home yearning for some great food and Foodpanda does the trick for her. The short digital campaign would majorly play on Snapchat which is in sync with the content consumption by the users of today. The sentiment of the campaign talks of what Foodpanda stands for- convenience, making users feel special and express delivery.

Foodpanda India CMO Gagan Arora says, “Post demonetisation, if you are low on cash and want to have your favourite dish, Foodpanda is exactly what you need.”

November 28, 2016
Use ‘Umbrella with Raindrops’ for sex risk awareness

MUMBAI: The World’s leading sexual wellbeing brand, Durex, today announced “Umbrella with Raindrops” as the overwhelming choice (23.3%) in a global poll1 to find the unofficial safe sex emoji.

Shockingly, almost half of 16-35 year olds think that HIV is not something that could ever affect them2 despite the fact that every 30 seconds a young person is infected with HIV3.

Whilst more than 60% of young people surveyed1 admitted to being uncomfortable discussing safe sex, 72% of respondants surveyed admitted they found it easier to express emotions using emojis and more than three quarters admitted that they use emojis to discuss sex and relationships.

The unveiling of an unofficial safe sex emoji is the latest move in Durex’s ongoing #CondomEmoji campaign which calls for Unicode to put a safe sex emoji on every smartphone in the world in order to help young people communicate about safe sex more easily.

To date, the #CondomEmoji campaign has trended on both Twitter and Facebook with supporters from over 160 countries backing the movement, and has seen high profile support on social media from global organisations including the International Planned Parenthood Association, Terrence Higgins Trust and New Zealand AIDS Foundation. Durex hopes that the popularity of the unofficial safe sex emoji will demonstrate what the 9 out of 10 surveyed confirmed; that a safe sex emoji would be a step towards empowering young people to talk about safe sex – and encourage Unicode to reconsider their decision to reject the original application.

Durex Global Category Director, Volker Sydow, said: “Until Unicode recognise the need for a Condom Emoji and reverse their decision to put a safe sex emoji on every smartphone across the globe, we must continue to demonstrate that there is the desire for such a thing. We believe the naming of “Umbrella with Raindrops” as the unofficial safe sex emoji will be a significant step towards helping young people put safe sex back on the agenda. We are asking people to show their support for the cause on World AIDS Day 2016 by using this unofficial safe sex emoji and the hashtag #CondomEmoji.”

The campaign has also received the support of the International Planned Parenthood Association (IPPF), with Director General Tewodros Melesse adding: “Safe sex awareness continues to be an important global challenge. We support Durex’s campaign in helping make young people think about protection. On World AIDS Day we will be backing this effort to help raise awarness of the risks associated with unprotected sex.”

Sources:

1. 3GEM research questioning 3500 people from UK, USA, Brazil, China, India and South Africa commissioned by Durex – UK, October 2016

2. Someone Like Me, VIMN & Brand Solutions Insight with Tapestry Research, 2014

3. UNAIDS. Global Report 2010, Core Slides, Slide 11

November 28, 2016
Use ‘Umbrella with Raindrops’ for sex risk awareness

MUMBAI: The World’s leading sexual wellbeing brand, Durex, today announced “Umbrella with Raindrops” as the overwhelming choice (23.3%) in a global poll1 to find the unofficial safe sex emoji.

Shockingly, almost half of 16-35 year olds think that HIV is not something that could ever affect them2 despite the fact that every 30 seconds a young person is infected with HIV3.

Whilst more than 60% of young people surveyed1 admitted to being uncomfortable discussing safe sex, 72% of respondants surveyed admitted they found it easier to express emotions using emojis and more than three quarters admitted that they use emojis to discuss sex and relationships.

The unveiling of an unofficial safe sex emoji is the latest move in Durex’s ongoing #CondomEmoji campaign which calls for Unicode to put a safe sex emoji on every smartphone in the world in order to help young people communicate about safe sex more easily.

To date, the #CondomEmoji campaign has trended on both Twitter and Facebook with supporters from over 160 countries backing the movement, and has seen high profile support on social media from global organisations including the International Planned Parenthood Association, Terrence Higgins Trust and New Zealand AIDS Foundation. Durex hopes that the popularity of the unofficial safe sex emoji will demonstrate what the 9 out of 10 surveyed confirmed; that a safe sex emoji would be a step towards empowering young people to talk about safe sex – and encourage Unicode to reconsider their decision to reject the original application.

Durex Global Category Director, Volker Sydow, said: “Until Unicode recognise the need for a Condom Emoji and reverse their decision to put a safe sex emoji on every smartphone across the globe, we must continue to demonstrate that there is the desire for such a thing. We believe the naming of “Umbrella with Raindrops” as the unofficial safe sex emoji will be a significant step towards helping young people put safe sex back on the agenda. We are asking people to show their support for the cause on World AIDS Day 2016 by using this unofficial safe sex emoji and the hashtag #CondomEmoji.”

The campaign has also received the support of the International Planned Parenthood Association (IPPF), with Director General Tewodros Melesse adding: “Safe sex awareness continues to be an important global challenge. We support Durex’s campaign in helping make young people think about protection. On World AIDS Day we will be backing this effort to help raise awarness of the risks associated with unprotected sex.”

Sources:

1. 3GEM research questioning 3500 people from UK, USA, Brazil, China, India and South Africa commissioned by Durex – UK, October 2016

2. Someone Like Me, VIMN & Brand Solutions Insight with Tapestry Research, 2014

3. UNAIDS. Global Report 2010, Core Slides, Slide 11

November 28, 2016
Lowe Lintas bolsters Veedol’s ‘Modern rehne ki ek Parampara’

MUMBAI: Veedol tractor oils has unveiled its latest campaign that celebrates this evolution through a powerful thought – the tradition of staying modern. The objective is to reinforce Veedol’s unique position in the tractor lube market – a heritage brand that has continually kept in step with changing technologies.

The campaign that has been conceptualized by Lowe Lintas Kolkata, comprises a video film and other traditional assets like outdoor and print. It has been launched in the Southern markets of India initially and will be rolled out across other states soon.

Tide Water Oil Co (India) executive director J Ramesh said, “This campaign leverages Veedol’s heritage while reinforcing its core value of continual reinvention to keep in step with changing technologies. ‘Modern rehne ki ek Parampara’ – the campaign tagline captures this essence though endearing slices of life from the Indian heartland.”

Lowe Lintas Kolkata executive director DK Guha said, “The challenge for the agency was to leverage Veedol’s heritage in the tractor oil segment on the one hand while highlighting its modernity on the other. This evolved into an interesting idea that finally became the core of the campaign.”

In the video film, the slice of life frames capture a little boy, in idyllic rural surroundings, enjoying those simple pleasures of childhood that haven’t changed over time. From the joy of swinging on a tree on the way back from school to clever ways of prying open a walnut. Sequences that on the one hand evoke strong memories and on the other are equally endearing because they have remained unchanged till this day. Almost ritualistic. Just like the ritual of helping Dadaji pour Veedol engine oil in a tractor.

Explaining the creative thought process behind the campaign, Lowe Lintas executive director Vasudha Narayanan said, “Firstly, to work on Veedol tractor engine oil – a hardcore rural brand was what excited us the most. A look at the Indian agricultural landscape and the lifestyle of the people who live there revealed that advances in technology hadn’t diluted their values and traditions one bit. The people who ploughed their fields with the latest, most advanced tractors still live the same simple lives that the generations before them did. Especially the kids. From this very dichotomy was born the idea. Veedol, over the decades, have been so consistently improving their products in stride with the development of modern-day tractors – it’s almost become a ‘tradition’. And hence ‘Modern rehne ki ek Parampara’.”

The film has been launched across popular channels in the Southern markets and will be rolled out across other states soon.

November 26, 2016
Lowe Lintas bolsters Veedol’s ‘Modern rehne ki ek Parampara’

MUMBAI: Veedol tractor oils has unveiled its latest campaign that celebrates this evolution through a powerful thought – the tradition of staying modern. The objective is to reinforce Veedol’s unique position in the tractor lube market – a heritage brand that has continually kept in step with changing technologies.

The campaign that has been conceptualized by Lowe Lintas Kolkata, comprises a video film and other traditional assets like outdoor and print. It has been launched in the Southern markets of India initially and will be rolled out across other states soon.

Tide Water Oil Co (India) executive director J Ramesh said, “This campaign leverages Veedol’s heritage while reinforcing its core value of continual reinvention to keep in step with changing technologies. ‘Modern rehne ki ek Parampara’ – the campaign tagline captures this essence though endearing slices of life from the Indian heartland.”

Lowe Lintas Kolkata executive director DK Guha said, “The challenge for the agency was to leverage Veedol’s heritage in the tractor oil segment on the one hand while highlighting its modernity on the other. This evolved into an interesting idea that finally became the core of the campaign.”

In the video film, the slice of life frames capture a little boy, in idyllic rural surroundings, enjoying those simple pleasures of childhood that haven’t changed over time. From the joy of swinging on a tree on the way back from school to clever ways of prying open a walnut. Sequences that on the one hand evoke strong memories and on the other are equally endearing because they have remained unchanged till this day. Almost ritualistic. Just like the ritual of helping Dadaji pour Veedol engine oil in a tractor.

Explaining the creative thought process behind the campaign, Lowe Lintas executive director Vasudha Narayanan said, “Firstly, to work on Veedol tractor engine oil – a hardcore rural brand was what excited us the most. A look at the Indian agricultural landscape and the lifestyle of the people who live there revealed that advances in technology hadn’t diluted their values and traditions one bit. The people who ploughed their fields with the latest, most advanced tractors still live the same simple lives that the generations before them did. Especially the kids. From this very dichotomy was born the idea. Veedol, over the decades, have been so consistently improving their products in stride with the development of modern-day tractors – it’s almost become a ‘tradition’. And hence ‘Modern rehne ki ek Parampara’.”

The film has been launched across popular channels in the Southern markets and will be rolled out across other states soon.

November 26, 2016