ITV

Category: Ad Campaigns

  • ‘School Chale Hum’, Nestle prompts girls

    ‘School Chale Hum’, Nestle prompts girls

    MUMBAI: Nestle India has recreated the iconic song, School Chale Hum, originally produced by Bharatbala. Through this song, Nestle India aims to draw support towards the corporate social initiative, #EducateTheGiriChild in association with Nanhi Kali, one of the largest NGOs imparting education to underprivileged girl children across India.

    School Chale Hum was initially composed in 2006 in support of the Indian government programme, Sarva Shiksha Abhiyan, and was produced by BharatBala Productions. ‘Sarva Shiksha Abhiyan’ aims at boosting the objective of universalisation of elementary education. However, the situation continues to be grim with 20 million girls still dropping out of school each year. Nestle India decided to bring some of the most renowned names in the industry to re-interpret the song to support girl child education.

    The musical trio of Shankar, Ehsaan and Loy put together a new music composition along with lyricist Anvita Dutt and singer Harshdeep Kaur. Their intention has been to give the original composition, a new life. Young girls from the Nanhi Kali programme, the partners for this corporate initiative also participated by singing the song along with the lead singer.

    Nestle India chairman and managing director Suresh Narayanan said, “Music is one of the most powerful and influential means of uniting people for a cause. This song represents the collective societal objective to spread awareness and evangelize support for the cause.” The composers team said, “Education is the way forward for progress.”

    Bharat Bala said, “We need to do everything we can to make quality education an immediate reality for every girl child across the country. Let’s come together to give a voice to our youngest and most curious minds.”

  • ‘School Chale Hum’, Nestle prompts girls

    ‘School Chale Hum’, Nestle prompts girls

    MUMBAI: Nestle India has recreated the iconic song, School Chale Hum, originally produced by Bharatbala. Through this song, Nestle India aims to draw support towards the corporate social initiative, #EducateTheGiriChild in association with Nanhi Kali, one of the largest NGOs imparting education to underprivileged girl children across India.

    School Chale Hum was initially composed in 2006 in support of the Indian government programme, Sarva Shiksha Abhiyan, and was produced by BharatBala Productions. ‘Sarva Shiksha Abhiyan’ aims at boosting the objective of universalisation of elementary education. However, the situation continues to be grim with 20 million girls still dropping out of school each year. Nestle India decided to bring some of the most renowned names in the industry to re-interpret the song to support girl child education.

    The musical trio of Shankar, Ehsaan and Loy put together a new music composition along with lyricist Anvita Dutt and singer Harshdeep Kaur. Their intention has been to give the original composition, a new life. Young girls from the Nanhi Kali programme, the partners for this corporate initiative also participated by singing the song along with the lead singer.

    Nestle India chairman and managing director Suresh Narayanan said, “Music is one of the most powerful and influential means of uniting people for a cause. This song represents the collective societal objective to spread awareness and evangelize support for the cause.” The composers team said, “Education is the way forward for progress.”

    Bharat Bala said, “We need to do everything we can to make quality education an immediate reality for every girl child across the country. Let’s come together to give a voice to our youngest and most curious minds.”

  • Dont wait to look great: Quikr’s AtHomeDiva

    Dont wait to look great: Quikr’s AtHomeDiva

    MUMBAI: AtHomeDiva, Quikr’s on-demand at-home beauty services brand, has rolled out a campaign encouraging women not to wait to look great.

    Created by Dentsu Aegis Network’s digital agency Dentsu Webchutney, it consists of a series of videos showing the stories of three women who are at different stages of life, sharing a variety of reasons on why they tend to postpone their salon time. Never-ending household tasks, pregnancy related fatigue and the unwillingness to step out after a hectic week are some of the reasons. Through the series, Webchutney precisely highlights the times when going to a salon for women isn’t as easy as it sounds and successfully positions AtHomeDiva as an easy and convenient option.

    AtHomeDiva currently offers services for consumers in Bangalore, Chennai, Delhi, NCR and Hyderabad with a team of certified and reliable stylists that have undergone stringent quality and background checks. The services can be booked through the app or website and first-time users can also avail a discount of Rs. 500.

  • Dont wait to look great: Quikr’s AtHomeDiva

    Dont wait to look great: Quikr’s AtHomeDiva

    MUMBAI: AtHomeDiva, Quikr’s on-demand at-home beauty services brand, has rolled out a campaign encouraging women not to wait to look great.

    Created by Dentsu Aegis Network’s digital agency Dentsu Webchutney, it consists of a series of videos showing the stories of three women who are at different stages of life, sharing a variety of reasons on why they tend to postpone their salon time. Never-ending household tasks, pregnancy related fatigue and the unwillingness to step out after a hectic week are some of the reasons. Through the series, Webchutney precisely highlights the times when going to a salon for women isn’t as easy as it sounds and successfully positions AtHomeDiva as an easy and convenient option.

    AtHomeDiva currently offers services for consumers in Bangalore, Chennai, Delhi, NCR and Hyderabad with a team of certified and reliable stylists that have undergone stringent quality and background checks. The services can be booked through the app or website and first-time users can also avail a discount of Rs. 500.

  • #PlayYourPart, BankBazaar urges youth

    MUMBAI: BankBazaar.com unveiled a video as part of their unique digital campaign for the wedding season, #PlayYourPart.

    The objective of the campaign is to compel the youth to rethink their financial dependency on their parents for their wedding. BankBazaar, as a youthful and disruptive brand, has always tried to bring about a change in the way people think about finance. With this #PlayYourPart campaign, the company aims to disrupt the traditional mentality when it comes to financing weddings.

    The digital advertisement campaign has been conceived and conceptualized by ad veteran Manoj Shetty, ex-Ogilvy Group Creative Head. During his 17 years of stint with Ogilvy, Manoj has conceptualized campaigns for various leading brands including Cadbury, Fiat, Bajaj, and Castrol.

    Bluebot CCO Carl Savio said: “When you realize that the average Indian middle-class family has to spend approximately one fifth of their life-savings to get their children married you know that something needs to be said. It’s time to tell youngsters to step-up and help their parents in whatever way they can.”

    BankBazaar.com brand  marketing head Prince Thomas  said: “The independent, earning youth of today is already depending on the online media for their financial essentials in every sphere from shopping to paying utility bills – be it in the form of internet banking, wallets, or credit and debit cards. With the #PlayYourPart campaign, we wanted to reach out to them to convey that finance is not just for the day-to-day essentials but also the once-in-a-lifetime experience, such as their own wedding.”

    The new digital advertising campaign went live on 28 November, 2016, and is being promoted across various digital platforms like Facebook, Twitter, YouTube, and Instagram

    The New Indian Wedding – #PlayYourPart

  • #PlayYourPart, BankBazaar urges youth

    MUMBAI: BankBazaar.com unveiled a video as part of their unique digital campaign for the wedding season, #PlayYourPart.

    The objective of the campaign is to compel the youth to rethink their financial dependency on their parents for their wedding. BankBazaar, as a youthful and disruptive brand, has always tried to bring about a change in the way people think about finance. With this #PlayYourPart campaign, the company aims to disrupt the traditional mentality when it comes to financing weddings.

    The digital advertisement campaign has been conceived and conceptualized by ad veteran Manoj Shetty, ex-Ogilvy Group Creative Head. During his 17 years of stint with Ogilvy, Manoj has conceptualized campaigns for various leading brands including Cadbury, Fiat, Bajaj, and Castrol.

    Bluebot CCO Carl Savio said: “When you realize that the average Indian middle-class family has to spend approximately one fifth of their life-savings to get their children married you know that something needs to be said. It’s time to tell youngsters to step-up and help their parents in whatever way they can.”

    BankBazaar.com brand  marketing head Prince Thomas  said: “The independent, earning youth of today is already depending on the online media for their financial essentials in every sphere from shopping to paying utility bills – be it in the form of internet banking, wallets, or credit and debit cards. With the #PlayYourPart campaign, we wanted to reach out to them to convey that finance is not just for the day-to-day essentials but also the once-in-a-lifetime experience, such as their own wedding.”

    The new digital advertising campaign went live on 28 November, 2016, and is being promoted across various digital platforms like Facebook, Twitter, YouTube, and Instagram

    The New Indian Wedding – #PlayYourPart

  • Govt campaigns cost exchequer double than Mars mission

    Govt campaigns cost exchequer double than Mars mission

    MUMBAI: The incumbent central government under the prime minister Narendra Modi has spent Rs 1100 crore in advertising expenditure in the last one and a half years, as per the information provided by the Union Information and Broadcasting Ministry in response to a Right To Information (RTI) application filed by an activist.

    This expenditure was incurred between 1 June, 2014, and 31 August, 2016. and only accounts for the advertisement for ‘telecast/television, Internet and other electronic media’ and does not include other platforms such as print advertisements, hoardings, posters, booklets and calendars. The total sum will be many times higher if these costs are also factored in. If broken down into daily expenditure the figure comes to Rs 1.4 crore a day.

    Some of the famous campaigns of the union government are — Swachh Bharat initiative, ‘Make in India’, Selfie with Daughter and ‘Digital India.’ The government has engaged several leading creative agencies like Ogilvy and Mather, and McCann Worldwide group to conceptualise and execute the campaigns.

    According to a digital publication, this amount far exceeds the cost of India’s Mars mission, Mangalyaan, which is estimated at Rs 450 crore.

  • Govt campaigns cost exchequer double than Mars mission

    Govt campaigns cost exchequer double than Mars mission

    MUMBAI: The incumbent central government under the prime minister Narendra Modi has spent Rs 1100 crore in advertising expenditure in the last one and a half years, as per the information provided by the Union Information and Broadcasting Ministry in response to a Right To Information (RTI) application filed by an activist.

    This expenditure was incurred between 1 June, 2014, and 31 August, 2016. and only accounts for the advertisement for ‘telecast/television, Internet and other electronic media’ and does not include other platforms such as print advertisements, hoardings, posters, booklets and calendars. The total sum will be many times higher if these costs are also factored in. If broken down into daily expenditure the figure comes to Rs 1.4 crore a day.

    Some of the famous campaigns of the union government are — Swachh Bharat initiative, ‘Make in India’, Selfie with Daughter and ‘Digital India.’ The government has engaged several leading creative agencies like Ogilvy and Mather, and McCann Worldwide group to conceptualise and execute the campaigns.

    According to a digital publication, this amount far exceeds the cost of India’s Mars mission, Mangalyaan, which is estimated at Rs 450 crore.

  • PM acknowledges Big B’s contribution to ‘Swachhta’ mission

    PM acknowledges Big B’s contribution to ‘Swachhta’ mission

    NEW DELHI: Megastar Amitabh Bachchan has expressed his gratitude to the prime minister Narendra Modi for acknowledging his contribution towards the ‘Swachhta’ mission by giving a new slogan: ‘Swachchh Tann, Swachchh Mann, Swachchh Bharat, Mera Parichay.’

    Speaking in his ‘Mann ki Baat’ broadcast on 27 November 2016, Modi recalled that the day coincided with the birth anniversary of Harivansh Rai Bachchan whose son Amitabh had given a special slogan on the day to mark the campaign.

    In a tweet, Big B said: “My most gracious and respectful thanks to the Honourable Prime Minister Mananiya Shri Narendra Modi ji for acknowledging my small contribution!”

    In his address, Modi had said: “You must have noticed that Amitabhji, the most popular actor of this century, has been wholeheartedly promoting the campaign for cleanliness. It appears as if the subject of cleanliness has become so dear to him that even on his father’s birth anniversary he remembered the cleanliness mission. He has quoted a line from a poem written by Harivansh Rai Bachchanji wherein he said: “Mitti Ka Tann, Masti Ka Mann, Kshan Bhar Jeewan, Mera Parichay.”

    Modi added: “Harivansh Raiji used to give his introduction through this line. His son Shriman Amitabhji, who has the cleanliness mission running in his veins, has written to me “Swachchh Tann, Swachchh Mann, Swachchh Bharat, Mera Parichay.” I respectfully bow to Harivansh Raiji. I also thank Shriman Amitabhji to connect in such a warm manner with ‘Mann Ki Baat’ and for taking forward the cleanliness campaign.”

  • PM acknowledges Big B’s contribution to ‘Swachhta’ mission

    PM acknowledges Big B’s contribution to ‘Swachhta’ mission

    NEW DELHI: Megastar Amitabh Bachchan has expressed his gratitude to the prime minister Narendra Modi for acknowledging his contribution towards the ‘Swachhta’ mission by giving a new slogan: ‘Swachchh Tann, Swachchh Mann, Swachchh Bharat, Mera Parichay.’

    Speaking in his ‘Mann ki Baat’ broadcast on 27 November 2016, Modi recalled that the day coincided with the birth anniversary of Harivansh Rai Bachchan whose son Amitabh had given a special slogan on the day to mark the campaign.

    In a tweet, Big B said: “My most gracious and respectful thanks to the Honourable Prime Minister Mananiya Shri Narendra Modi ji for acknowledging my small contribution!”

    In his address, Modi had said: “You must have noticed that Amitabhji, the most popular actor of this century, has been wholeheartedly promoting the campaign for cleanliness. It appears as if the subject of cleanliness has become so dear to him that even on his father’s birth anniversary he remembered the cleanliness mission. He has quoted a line from a poem written by Harivansh Rai Bachchanji wherein he said: “Mitti Ka Tann, Masti Ka Mann, Kshan Bhar Jeewan, Mera Parichay.”

    Modi added: “Harivansh Raiji used to give his introduction through this line. His son Shriman Amitabhji, who has the cleanliness mission running in his veins, has written to me “Swachchh Tann, Swachchh Mann, Swachchh Bharat, Mera Parichay.” I respectfully bow to Harivansh Raiji. I also thank Shriman Amitabhji to connect in such a warm manner with ‘Mann Ki Baat’ and for taking forward the cleanliness campaign.”