ITV

Category: Ad Campaigns

  • ‘Live The New’ Titan Eyeplus

    ‘Live The New’ Titan Eyeplus

    MUMBAI: Titan Eyeplus has launched their latest marketing campaign featuring an array of specialized prescription lenses from the Titan portfolio – specifically designed to meet the lifestyle needs of varied consumer groups.

    Conceptualized by Ogilvy, India and produced by Thinkpot, the first-of-its-kind lens TVC by Titan Eyeplus takes us to different locales from foggy mountain ranges to choppy seas.

    Titan eyewear division marketing head Vandana Bhalla said, “We are cognizant of the changing lifestyles of consumers today and the various needs that arise for different consumers who lead multifaceted and experiential lives. We are constantly working to innovate and come up with new offerings that meet these changing needs. This campaign is also in line with our brand philosophy- Live the New, and has an exciting visual language that’s sure to appeal to our audience.”

    “While our earlier films have upped the style quotient for the brand and positioned it as the go-to brand for diverse lifestyle needs, this film focuses on pitching different kinds of lenses that are adapted to the needs to different consumers. The new TVC embodies all the values the brand represents – boldness, spontaneity and audacity of youth and reinforces the brand’s proposition ‘Live the New’,” said Ogilvy Bangalore SVP and head of advertising Tithi Ghosh.

    Titan Eyeplus has developed specialized lenses with different coatings which help to provide solutions to everyday problems that spectacle users face due to their lifestyles. These lenses include: Ozone Lenses, Fog-Free lenses and Water repellent Lenses. The Ozone Lenses help filter out the harmful blue rays emitted from all gadgets with screens. The Fog-free lenses, as the name suggests, will stay fog-free irrespective of changes in temperature and humidity. Water repellent lenses help repel water, giving clear vision even in wet conditions.

  • ‘Live The New’ Titan Eyeplus

    ‘Live The New’ Titan Eyeplus

    MUMBAI: Titan Eyeplus has launched their latest marketing campaign featuring an array of specialized prescription lenses from the Titan portfolio – specifically designed to meet the lifestyle needs of varied consumer groups.

    Conceptualized by Ogilvy, India and produced by Thinkpot, the first-of-its-kind lens TVC by Titan Eyeplus takes us to different locales from foggy mountain ranges to choppy seas.

    Titan eyewear division marketing head Vandana Bhalla said, “We are cognizant of the changing lifestyles of consumers today and the various needs that arise for different consumers who lead multifaceted and experiential lives. We are constantly working to innovate and come up with new offerings that meet these changing needs. This campaign is also in line with our brand philosophy- Live the New, and has an exciting visual language that’s sure to appeal to our audience.”

    “While our earlier films have upped the style quotient for the brand and positioned it as the go-to brand for diverse lifestyle needs, this film focuses on pitching different kinds of lenses that are adapted to the needs to different consumers. The new TVC embodies all the values the brand represents – boldness, spontaneity and audacity of youth and reinforces the brand’s proposition ‘Live the New’,” said Ogilvy Bangalore SVP and head of advertising Tithi Ghosh.

    Titan Eyeplus has developed specialized lenses with different coatings which help to provide solutions to everyday problems that spectacle users face due to their lifestyles. These lenses include: Ozone Lenses, Fog-Free lenses and Water repellent Lenses. The Ozone Lenses help filter out the harmful blue rays emitted from all gadgets with screens. The Fog-free lenses, as the name suggests, will stay fog-free irrespective of changes in temperature and humidity. Water repellent lenses help repel water, giving clear vision even in wet conditions.

  • ‘Make Love Not Scars’, advocates Ogilvy

    ‘Make Love Not Scars’, advocates Ogilvy

    MUMBAI: Building on the worldwide success of its #EndAcidSale campaign for Make Love Not Scars last year, Ogilvy has launched a powerful new campaign to benefit the cause of acid-attack survivors.

    In the campaign hash-tagged #SkillsNotScars, acid-attack survivors present their skills to potential employers through a CV with a twist – a Video CV. After stating standard information about themselves and their skills, these women end their Video CV by saying that they could have well emailed a written out CV like any other candidate, but they created a Video CV so that their potential employer could also see their acid-scarred faces, and they hoped that this will not be the barrier for their employers.

    Ogilvy Mumbai ECDs Kainaz Karmakar and Harshad Rajadhyaksha said: Acid-attack survivors face the added unfairness of the world cringing at the sight of their scarred faces. A huge part of the fight back against this evil, is for society to accept these innocent victims back into the social fold. And there can be no greater support than to look beyond their scars and employ these girls for the skills they bring to the table. That’s where the uniqueness of ‘Video CVs’ as a format will get the world to sit up and take notice, we believe.”

    Ogilvy Mumbai associate creative director Harshik Suraiya said: More than anything else this has been a journey of learning for me. The courage, the spirit and the smile on the faces of these survivors has taught me that life is what you make of it. I hope the courage they have shown in this campaign is supported by equal courage from the world and they are welcomed with open arms and open minds.

    The campaign led by Video CVs takes viewers and potential employers to a page that is a one-of-a-kind online Employment Exchange for hiring various acid-attack survivors.

  • ‘Make Love Not Scars’, advocates Ogilvy

    ‘Make Love Not Scars’, advocates Ogilvy

    MUMBAI: Building on the worldwide success of its #EndAcidSale campaign for Make Love Not Scars last year, Ogilvy has launched a powerful new campaign to benefit the cause of acid-attack survivors.

    In the campaign hash-tagged #SkillsNotScars, acid-attack survivors present their skills to potential employers through a CV with a twist – a Video CV. After stating standard information about themselves and their skills, these women end their Video CV by saying that they could have well emailed a written out CV like any other candidate, but they created a Video CV so that their potential employer could also see their acid-scarred faces, and they hoped that this will not be the barrier for their employers.

    Ogilvy Mumbai ECDs Kainaz Karmakar and Harshad Rajadhyaksha said: Acid-attack survivors face the added unfairness of the world cringing at the sight of their scarred faces. A huge part of the fight back against this evil, is for society to accept these innocent victims back into the social fold. And there can be no greater support than to look beyond their scars and employ these girls for the skills they bring to the table. That’s where the uniqueness of ‘Video CVs’ as a format will get the world to sit up and take notice, we believe.”

    Ogilvy Mumbai associate creative director Harshik Suraiya said: More than anything else this has been a journey of learning for me. The courage, the spirit and the smile on the faces of these survivors has taught me that life is what you make of it. I hope the courage they have shown in this campaign is supported by equal courage from the world and they are welcomed with open arms and open minds.

    The campaign led by Video CVs takes viewers and potential employers to a page that is a one-of-a-kind online Employment Exchange for hiring various acid-attack survivors.

  • Bajaj V launches Invincible Indians; for everyday heroes

    Bajaj V launches Invincible Indians; for everyday heroes

    MUMBAI: Bajaj V’s initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’ will uncover stories of ordinary Indians who, by dint of their resolve and determination, performed extraordinary acts in the service of society.

    Five such ‘Invincible Indians’ were felicitated by a famous son of India who has himself made the nation proud – Abhinav Bindra, India’s first individual Olympic Gold Medalist in the presence of Bajaj Auto MD Rajiv Bajaj. Bajaj V also released five videos that capture the inspiring stories of these invincible people.

    Bindra said, “Many a time, such heroic acts go untold and these heroes fade away in the pages of history. I am truly proud to be associated with this endeavor and urge every Indian to come forward in supporting it..”

    Bajaj Auto Motorcycle business president Eric Vas added, “V is a unique brand which has been forged with the pride of the nation, the metal of the INS Vikrant. Our endeavour is to make Indians feel proud every day. ‘Invincible Indians’ is our way of bringing a few such stories of pride to the fore. We are honoured to have felicitated five such people today, but we also know that there are many more people out there whose are doing equally good work and deserve to be recognized and lauded for their selfless work.”

    Leo Burnett South Asia CCO RajDeepakDas adds, “All the pieces of communication that we create for Bajaj V have a single objective: to dial up the pride of the nation for the people of India. We conceptualized this idea to highlight the common man’s extraordinary acts that fill Indians’ hearts with pride every day.”

    These Invincible Indians are:

    Chewang Norphel: Created 15 artificial glaciers in Ladakh to solve the perennial water crisis. Was awarded a Padmashree in 2015.

    Bipin Ganatra: Helped rescue people from more than 100 fires in Kolkata. Recognised as a volunteer firefighter by the Kolkata Fire Department.

    Omkar Nath Sharma: Travels across NCR to collect medicines from people who no longer need them, and distributes it to clinics and hospitals who serve the poor.

    Vijaylaxmi Sharma: Leading a movement to eradicate child marriages in villages in Rajasthan.

    Karimul Haque: Converted his bike into an ambulance. Offers a 24X7 ambulance service free of cost.

  • Bajaj V launches Invincible Indians; for everyday heroes

    Bajaj V launches Invincible Indians; for everyday heroes

    MUMBAI: Bajaj V’s initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’ will uncover stories of ordinary Indians who, by dint of their resolve and determination, performed extraordinary acts in the service of society.

    Five such ‘Invincible Indians’ were felicitated by a famous son of India who has himself made the nation proud – Abhinav Bindra, India’s first individual Olympic Gold Medalist in the presence of Bajaj Auto MD Rajiv Bajaj. Bajaj V also released five videos that capture the inspiring stories of these invincible people.

    Bindra said, “Many a time, such heroic acts go untold and these heroes fade away in the pages of history. I am truly proud to be associated with this endeavor and urge every Indian to come forward in supporting it..”

    Bajaj Auto Motorcycle business president Eric Vas added, “V is a unique brand which has been forged with the pride of the nation, the metal of the INS Vikrant. Our endeavour is to make Indians feel proud every day. ‘Invincible Indians’ is our way of bringing a few such stories of pride to the fore. We are honoured to have felicitated five such people today, but we also know that there are many more people out there whose are doing equally good work and deserve to be recognized and lauded for their selfless work.”

    Leo Burnett South Asia CCO RajDeepakDas adds, “All the pieces of communication that we create for Bajaj V have a single objective: to dial up the pride of the nation for the people of India. We conceptualized this idea to highlight the common man’s extraordinary acts that fill Indians’ hearts with pride every day.”

    These Invincible Indians are:

    Chewang Norphel: Created 15 artificial glaciers in Ladakh to solve the perennial water crisis. Was awarded a Padmashree in 2015.

    Bipin Ganatra: Helped rescue people from more than 100 fires in Kolkata. Recognised as a volunteer firefighter by the Kolkata Fire Department.

    Omkar Nath Sharma: Travels across NCR to collect medicines from people who no longer need them, and distributes it to clinics and hospitals who serve the poor.

    Vijaylaxmi Sharma: Leading a movement to eradicate child marriages in villages in Rajasthan.

    Karimul Haque: Converted his bike into an ambulance. Offers a 24X7 ambulance service free of cost.

  • Taproot springs a design Myntra

    Taproot springs a design Myntra

    BENGALURU: Myntra, India’s leading platform for mass premium fashion will be launching a multi-media campaign by the end of this week, revealed Myntra Fashion chief marketing manager Gunjan Soni.

    Soni spoke with www.indiantelevision.com during an event today when Myntra announced that it has witnessed 80 per cent year-on-year growth with an industry leading revenue run rate of US$ 1 billion. The acquisition and turnaround of Jabong and the recently concluded festive season have contributed to this growth and strengthened Myntra’s position on its path to profitability says the company.

    Speaking about the soon-to-be-launched campaign, Soni said, “We are launching our campaign this Saturday about how we have become category leaders in various areas, so this particular campaign is about sports. I think a lot of people are surprised when we say fashion and sports. About 30 per cent of our business is sportswear including sports shoes. We are picking sports as a category and we are launching a specific sports destination on Myntra. To Support that, we are driving a mega 360 degree communication around it – that includes TV, outdoor, digital, radio, we are covering it all. Taproot is the creative agency and Maxus the media buying agency.”

    “When brands talk about sports, they usually use mega sports stars and they always portray very high profiles. We need to be more related. Our story is that a normal person wanting to lead a fit life and the message we want to convey is that no matter which sport you want to play to stay healthy, Myntra is the destination to get the gear. We are looking at Rs 10 to 15 crore kind of spends for this campaign that will run for about a month,” further revealed Soni.

    On Myntra’s and Jabong’s achievements, Myntra and Jabong CEO Ananth Narayanan said, “We are at the forefront of fashion in India today with over 18 million (1.8 crore) monthly active users. Our unique approach to leverage technology to decode fashion has helped us become the fastest growing online fashion platform. Myntra, Jabong and Flipkart together have 70 per cent market share in the country today and will continue to grow this by empowering brands and customers. We are on track to achieve scalable and sustainable growth and will be EBITA positive in FY-18.”

    In this phase of growth, Myntra says that it is using technology to empower its customers and brands. For customers it is leveraging Artificial Intelligence (AI) and Machine Learning for a personalised shopping experience, better product discovery and assisted buying. The company has introduced several features to enhance customer experience resulting in Myntra being 20 points ahead on NPS than the industry. To its brand partners, Myntra provides brand performance and analytics support, customer insights to develop a loyal fan base and enable engagement. In line with this, it has launched a new portal which will provide brands with customised insights and competitive intelligence reports to manage their performance on the platform.

    The company will also launch iconic global fashion labels Hugo Boss and Hackett which will be available on the platform.

  • Taproot springs a design Myntra

    Taproot springs a design Myntra

    BENGALURU: Myntra, India’s leading platform for mass premium fashion will be launching a multi-media campaign by the end of this week, revealed Myntra Fashion chief marketing manager Gunjan Soni.

    Soni spoke with www.indiantelevision.com during an event today when Myntra announced that it has witnessed 80 per cent year-on-year growth with an industry leading revenue run rate of US$ 1 billion. The acquisition and turnaround of Jabong and the recently concluded festive season have contributed to this growth and strengthened Myntra’s position on its path to profitability says the company.

    Speaking about the soon-to-be-launched campaign, Soni said, “We are launching our campaign this Saturday about how we have become category leaders in various areas, so this particular campaign is about sports. I think a lot of people are surprised when we say fashion and sports. About 30 per cent of our business is sportswear including sports shoes. We are picking sports as a category and we are launching a specific sports destination on Myntra. To Support that, we are driving a mega 360 degree communication around it – that includes TV, outdoor, digital, radio, we are covering it all. Taproot is the creative agency and Maxus the media buying agency.”

    “When brands talk about sports, they usually use mega sports stars and they always portray very high profiles. We need to be more related. Our story is that a normal person wanting to lead a fit life and the message we want to convey is that no matter which sport you want to play to stay healthy, Myntra is the destination to get the gear. We are looking at Rs 10 to 15 crore kind of spends for this campaign that will run for about a month,” further revealed Soni.

    On Myntra’s and Jabong’s achievements, Myntra and Jabong CEO Ananth Narayanan said, “We are at the forefront of fashion in India today with over 18 million (1.8 crore) monthly active users. Our unique approach to leverage technology to decode fashion has helped us become the fastest growing online fashion platform. Myntra, Jabong and Flipkart together have 70 per cent market share in the country today and will continue to grow this by empowering brands and customers. We are on track to achieve scalable and sustainable growth and will be EBITA positive in FY-18.”

    In this phase of growth, Myntra says that it is using technology to empower its customers and brands. For customers it is leveraging Artificial Intelligence (AI) and Machine Learning for a personalised shopping experience, better product discovery and assisted buying. The company has introduced several features to enhance customer experience resulting in Myntra being 20 points ahead on NPS than the industry. To its brand partners, Myntra provides brand performance and analytics support, customer insights to develop a loyal fan base and enable engagement. In line with this, it has launched a new portal which will provide brands with customised insights and competitive intelligence reports to manage their performance on the platform.

    The company will also launch iconic global fashion labels Hugo Boss and Hackett which will be available on the platform.

  • MTV uncovers #CoverBeforeLover

    MTV uncovers #CoverBeforeLover

    MUMBAI: MTV is the universe of the young and has the final word on everything related to youth. This time around too the biggest, boldest and bravest youth channel has launched a new campaign on World AIDS day with a message #CoverbeforeLover. As a nation, we are obsessed with encasing everything around us in a cover- remote control, leather couch, car seats, bikes, cars, certificates, etc., but when it comes to covering up when it actually matters, we don’t.

    For creating an awareness around the topic of safe sex, the youth entertainment channel has launched a film, which is a throwback to the iconic old-school MTV films with a quirky central character- Mr. Cover Lover (pronounced as Mr. Cova Lova) who suffers from OCD- Obsessive Covering Disorder. The films shows Mr. Cover Lover in different situations, cursing the world and stressing the importance to cover everything. He is finally shown with his partner, doing the right thing and covering up. The film lands on the final message of Cover Up before Sexy Time. #CoverbeforeLover

    A fun quirky take on the importance of using protection while indulging in sexual intercourse, the film speaks to the youth of India in a language they understand best – humour. The idea is not to preach, but to use humour to create awareness with regards to sexual health. When it’s time for Sexy, Not covering is Risky.

  • MTV uncovers #CoverBeforeLover

    MTV uncovers #CoverBeforeLover

    MUMBAI: MTV is the universe of the young and has the final word on everything related to youth. This time around too the biggest, boldest and bravest youth channel has launched a new campaign on World AIDS day with a message #CoverbeforeLover. As a nation, we are obsessed with encasing everything around us in a cover- remote control, leather couch, car seats, bikes, cars, certificates, etc., but when it comes to covering up when it actually matters, we don’t.

    For creating an awareness around the topic of safe sex, the youth entertainment channel has launched a film, which is a throwback to the iconic old-school MTV films with a quirky central character- Mr. Cover Lover (pronounced as Mr. Cova Lova) who suffers from OCD- Obsessive Covering Disorder. The films shows Mr. Cover Lover in different situations, cursing the world and stressing the importance to cover everything. He is finally shown with his partner, doing the right thing and covering up. The film lands on the final message of Cover Up before Sexy Time. #CoverbeforeLover

    A fun quirky take on the importance of using protection while indulging in sexual intercourse, the film speaks to the youth of India in a language they understand best – humour. The idea is not to preach, but to use humour to create awareness with regards to sexual health. When it’s time for Sexy, Not covering is Risky.