ITV

Category: Ad Campaigns

  • Sansui unveils #WalkTheRedCarpet contest ahead of Stardust Awards

    Sansui unveils #WalkTheRedCarpet contest ahead of Stardust Awards

    MUMBAI: Sansui has announced a contest for all the movie buffs ahead of this year’s Sansui Colors Stardust Awards. Called #WalkTheRedCarpet, the winners will get an opportunity to walk the red carpet at the awards night with their favorite celebrity. The contest which would run on Facebook and Twitter pages of Sansui will end on 12 December.

    Spread over six days, the contest will have three different challenges, which will run for two days each.

    One of the contests would be to create/add Sansui in a song where the participants will be asked to frame a song using some of the keywords such as Sansui, Japanese, Entertainment, Curve, 4K etc. The second level will be dialogues from famous scene. Entries will be given images of a blockbuster dialogue and will be asked to record and share their videos of the same. In dress up like your favorite celebrity, fans will be asked to dress up and pose like their favorite celebrities. The one who gets the closet resemblance to a celebrity stands a chance to win.

    The best entries will be chosen on the basis of the quality of content and winners will be invited to walk the Red Carpet.

    “Sansui Colors Stardust Awards is one of the most prestigious award ceremony in Bollywood. We look forward to run this contest in line with our association with the awards. We believe that this is the best way we can bring the fans meet their favorite celebrities and interact with them,” said Sansui COO Amitabh Tiwari.

    Another contest on similar lines has been planned on radio to engage with a larger set of audience. Partnered with Radio Mirchi, the contest will run across the country over 39 stations and few luck winners will stand a chance to walk the red carpet.

    Customers who have recently purchased Sansui LED TV can send a simple SMS with the serial number behind the product to 53030 to participate in the contest. Here the winners will be chosen through a lucky draw.

  • Sansui unveils #WalkTheRedCarpet contest ahead of Stardust Awards

    Sansui unveils #WalkTheRedCarpet contest ahead of Stardust Awards

    MUMBAI: Sansui has announced a contest for all the movie buffs ahead of this year’s Sansui Colors Stardust Awards. Called #WalkTheRedCarpet, the winners will get an opportunity to walk the red carpet at the awards night with their favorite celebrity. The contest which would run on Facebook and Twitter pages of Sansui will end on 12 December.

    Spread over six days, the contest will have three different challenges, which will run for two days each.

    One of the contests would be to create/add Sansui in a song where the participants will be asked to frame a song using some of the keywords such as Sansui, Japanese, Entertainment, Curve, 4K etc. The second level will be dialogues from famous scene. Entries will be given images of a blockbuster dialogue and will be asked to record and share their videos of the same. In dress up like your favorite celebrity, fans will be asked to dress up and pose like their favorite celebrities. The one who gets the closet resemblance to a celebrity stands a chance to win.

    The best entries will be chosen on the basis of the quality of content and winners will be invited to walk the Red Carpet.

    “Sansui Colors Stardust Awards is one of the most prestigious award ceremony in Bollywood. We look forward to run this contest in line with our association with the awards. We believe that this is the best way we can bring the fans meet their favorite celebrities and interact with them,” said Sansui COO Amitabh Tiwari.

    Another contest on similar lines has been planned on radio to engage with a larger set of audience. Partnered with Radio Mirchi, the contest will run across the country over 39 stations and few luck winners will stand a chance to walk the red carpet.

    Customers who have recently purchased Sansui LED TV can send a simple SMS with the serial number behind the product to 53030 to participate in the contest. Here the winners will be chosen through a lucky draw.

  • Happydent: Smile Please, kids

    Happydent: Smile Please, kids

    MUMBAI: Leveraging the fact that ‘smiles are contagious’, Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign called ‘Happydent Smile Please.’

    The campaign will be promoted on social media inviting the audience to participate by sharing a smiling selfie or a message on the website happydentsmileplease.com. Happydent will be contributing Rs 5 to the Smile Foundation for every valid entry received, and hopes to add up to Rs 5 lakh through the initiative.

    The funds will be used by Smile Foundation for its ‘Mission Education’ which is committed to providing basic education and healthcare to underprivileged children. The Smile Foundation believes that whether you are addressing healthcare, poverty, population control, unemployment or human rights, there’s no better place to start than in the corridors of education.

    This campaign is part of Perfetti Van Melle India’s commitment to engage with the communities it operates in and give back to them. On this Associate Category Director Munir Lamba said, “The noble cause is completely in sync with the benefit offering of Happydent which is Sparkling Smiles. We look forward to enthusiastic participation from across the country.”

  • Happydent: Smile Please, kids

    Happydent: Smile Please, kids

    MUMBAI: Leveraging the fact that ‘smiles are contagious’, Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign called ‘Happydent Smile Please.’

    The campaign will be promoted on social media inviting the audience to participate by sharing a smiling selfie or a message on the website happydentsmileplease.com. Happydent will be contributing Rs 5 to the Smile Foundation for every valid entry received, and hopes to add up to Rs 5 lakh through the initiative.

    The funds will be used by Smile Foundation for its ‘Mission Education’ which is committed to providing basic education and healthcare to underprivileged children. The Smile Foundation believes that whether you are addressing healthcare, poverty, population control, unemployment or human rights, there’s no better place to start than in the corridors of education.

    This campaign is part of Perfetti Van Melle India’s commitment to engage with the communities it operates in and give back to them. On this Associate Category Director Munir Lamba said, “The noble cause is completely in sync with the benefit offering of Happydent which is Sparkling Smiles. We look forward to enthusiastic participation from across the country.”

  • ‘Sweat It To Get It’, recommends Gatorade

    ‘Sweat It To Get It’, recommends Gatorade

    MUMBAI: The iconic sports drink brand has come up with a vending machine that dispenses Gatorade only if you work up a sweat…In line with its international brand positioning, Gatorade India has kicked off its new campaign with ‘Sweat It To Get It’.

    Gatorade, PepsiCo’s sports beverage brand which claims to be the world’s no.1 sports drink, has created a vending machine that senses your body heat before dispensing a Gatorade. The machine encourages users to first work up a sweat by doing any physical activity like running or jumping jacks and then stand in front of the machine. If a user is sweating enough, the machine automatically dispenses a Gatorade!

    The machine was set up at the Fitness First Gym in New Delhi.

    Gatorade, PepsiCo India region manager brand marketing Raghav Mehta says, “The brand promise is simple – Gatorade helps replace what you lose in sweat during exercise. This machine not only helps demonstrate that in a fun yet effective way but also explains how exactly the sports drink works for your body.”

    The agency behind the idea Dentsu Webchutney chief creative technologist Gurbaksh Singh says, “The machine draws inspiration from the drink itself. When you exercise, muscles generate heat, increasing your body temperature. That’s precisely when you need Gatorade to restore the lost fluids in the process. We used Thermal Imaging to assess a user’s body heat. When it reached a pre-determined threshold, the machine dispensed a Gatorade. So in a way, it knows when you need a Gatorade!”

    “What makes this idea different from other activities is that we have created something that not only explains the simple science behind the product but is fun, relevant and creates real-time human responses. The vending machine just makes you earn your Gatorade with your sweat. Sweat it, get it. Simple,” adds Dentsu Webchutney client services director Ashish Kaushik.

    Gatorade’s proven, scientific formula has remained unchanged for more than 40 years and continues to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to help athletes get the most out of their performance. Gatorade comes in three distinct flavors: Orange, Lemon and Blue Bolt and is available in RTD (Ready to Drink) and Sports Mix (Powder sachet) formats.

  • ‘Sweat It To Get It’, recommends Gatorade

    ‘Sweat It To Get It’, recommends Gatorade

    MUMBAI: The iconic sports drink brand has come up with a vending machine that dispenses Gatorade only if you work up a sweat…In line with its international brand positioning, Gatorade India has kicked off its new campaign with ‘Sweat It To Get It’.

    Gatorade, PepsiCo’s sports beverage brand which claims to be the world’s no.1 sports drink, has created a vending machine that senses your body heat before dispensing a Gatorade. The machine encourages users to first work up a sweat by doing any physical activity like running or jumping jacks and then stand in front of the machine. If a user is sweating enough, the machine automatically dispenses a Gatorade!

    The machine was set up at the Fitness First Gym in New Delhi.

    Gatorade, PepsiCo India region manager brand marketing Raghav Mehta says, “The brand promise is simple – Gatorade helps replace what you lose in sweat during exercise. This machine not only helps demonstrate that in a fun yet effective way but also explains how exactly the sports drink works for your body.”

    The agency behind the idea Dentsu Webchutney chief creative technologist Gurbaksh Singh says, “The machine draws inspiration from the drink itself. When you exercise, muscles generate heat, increasing your body temperature. That’s precisely when you need Gatorade to restore the lost fluids in the process. We used Thermal Imaging to assess a user’s body heat. When it reached a pre-determined threshold, the machine dispensed a Gatorade. So in a way, it knows when you need a Gatorade!”

    “What makes this idea different from other activities is that we have created something that not only explains the simple science behind the product but is fun, relevant and creates real-time human responses. The vending machine just makes you earn your Gatorade with your sweat. Sweat it, get it. Simple,” adds Dentsu Webchutney client services director Ashish Kaushik.

    Gatorade’s proven, scientific formula has remained unchanged for more than 40 years and continues to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to help athletes get the most out of their performance. Gatorade comes in three distinct flavors: Orange, Lemon and Blue Bolt and is available in RTD (Ready to Drink) and Sports Mix (Powder sachet) formats.

  • LetsShave, a grooming statement

    LetsShave, a grooming statement

    MUMBAI: It’s groovy, it’s uber cool and it’s funny. LetsShave.com’s new promotional video, which was recently released, has all the elements of the new age men’s world. In an event held in Chandigarh, LetsShave Team and the invitees couldn’t resist shaking a leg as the goofy video played on a display screen during the launch.

    Targeting the new-age male customers – the millennial and the Gen-Z – the video is a clear statement of how our men have come of age when it comes to grooming. “While producing the video, we weren’t trying to sell LetsShave as a product but LetsShave as a grooming statement. We understand today’s men who are aware, well-read and up-to-date with the world. Men are witty by nature and we couldn’t think of a video without some humor,” said Sidharth S Oberoi while addressing the audience during the launch.

    The musical promo video with the catchy line – I got your face bro – smartly sketches pictures of when men need the shave most and how a clean-shaven look saves the day for them often. The two models – a mentor and a user – make clean shave look smashing hot while the hip-hop style makes for an interesting shaving anthem.

    Based out of Chandigarh, LetsShave is a bootstrapped Internet-only company that had reached breakeven sooner than most startups touching 1,00,000 + customers in a span of six months. It is also one of India’s 50 Most Promising Brands of 2016. LetsShave’s shaving and grooming range is a wide variety of products including world’s first 6-blade razor with a trimmer for both men and women. LetsShave enjoys partnership with industry leader Dorco which has been making high quality shaving razor blades since 1955. Dorco is also the official supplier to Dollar Shave Club – the shaving range startup which was recently acquired by Unilever. LetsShave’s unique packaging and delivery have succeeded in charming the customers or as they say – I got your face bro!

  • LetsShave, a grooming statement

    LetsShave, a grooming statement

    MUMBAI: It’s groovy, it’s uber cool and it’s funny. LetsShave.com’s new promotional video, which was recently released, has all the elements of the new age men’s world. In an event held in Chandigarh, LetsShave Team and the invitees couldn’t resist shaking a leg as the goofy video played on a display screen during the launch.

    Targeting the new-age male customers – the millennial and the Gen-Z – the video is a clear statement of how our men have come of age when it comes to grooming. “While producing the video, we weren’t trying to sell LetsShave as a product but LetsShave as a grooming statement. We understand today’s men who are aware, well-read and up-to-date with the world. Men are witty by nature and we couldn’t think of a video without some humor,” said Sidharth S Oberoi while addressing the audience during the launch.

    The musical promo video with the catchy line – I got your face bro – smartly sketches pictures of when men need the shave most and how a clean-shaven look saves the day for them often. The two models – a mentor and a user – make clean shave look smashing hot while the hip-hop style makes for an interesting shaving anthem.

    Based out of Chandigarh, LetsShave is a bootstrapped Internet-only company that had reached breakeven sooner than most startups touching 1,00,000 + customers in a span of six months. It is also one of India’s 50 Most Promising Brands of 2016. LetsShave’s shaving and grooming range is a wide variety of products including world’s first 6-blade razor with a trimmer for both men and women. LetsShave enjoys partnership with industry leader Dorco which has been making high quality shaving razor blades since 1955. Dorco is also the official supplier to Dollar Shave Club – the shaving range startup which was recently acquired by Unilever. LetsShave’s unique packaging and delivery have succeeded in charming the customers or as they say – I got your face bro!

  • Tata Communications celebrates ‘spirit of India’

    Tata Communications celebrates ‘spirit of India’

    MUMBAI: Tata Communications, a leading provider of A New World of Communications™, today announced the launch of a major multi-channel brand campaign in India.

    Designed to highlight the company’s diverse services portfolio that enables digital transformation for businesses and its contribution to the ‘Make in India’ narrative, the campaign will roll out in December 2016 through to the end of June 2017.

    Tata Communications partnered with global agencies Initiative (media agency) and Brilliant Noise (marketing & communications agency) for the Indian campaign.

    Unfolding across India’s busiest airports of Mumbai, Delhi, Bangalore and Pune, and reaching over 100 million travelers, this campaign also includes the sponsorship of major industry and technology events in India as well as an extensive online advertising campaign with leading business publications, generating over 100 million impressions on all its digital channels.

    The roll-out of this campaign coincides with Tata Communications’ 15th year anniversary of a successful public-private partnership, which has seen the company evolve into the country’s business transformation leader, with services across network, mobility, cloud enablement and security.

    Tata Communications CMO Julie Woods-Moss said: “India continues to ascend the global competitiveness index. We are committed to playing a role in nurturing the country’s business potential and enabling outstanding customer value by simplifying digital transformation across industries. Our new brand campaign celebrates the spirit of India and showcases our innovative portfolio of products and services across network, cloud, mobility and security.”

    Tata Communications’ portfolio of services is underpinned by the company’s leading global network infrastructure. The company owns and operates the world’s largest and most advanced subsea fibre cable network, including the only wholly-owned fibre ring around the world. This network enables customers and partners to reach 99.7% of the world’s GDP, with connectivity to over 240 countries and territories.

    This campaign builds on the successful campaign in Silicon Valley (2014) and Tata Communications’ ongoing sponsorship of the Heathrow Express in London that started in 2015.

  • Tata Communications celebrates ‘spirit of India’

    Tata Communications celebrates ‘spirit of India’

    MUMBAI: Tata Communications, a leading provider of A New World of Communications™, today announced the launch of a major multi-channel brand campaign in India.

    Designed to highlight the company’s diverse services portfolio that enables digital transformation for businesses and its contribution to the ‘Make in India’ narrative, the campaign will roll out in December 2016 through to the end of June 2017.

    Tata Communications partnered with global agencies Initiative (media agency) and Brilliant Noise (marketing & communications agency) for the Indian campaign.

    Unfolding across India’s busiest airports of Mumbai, Delhi, Bangalore and Pune, and reaching over 100 million travelers, this campaign also includes the sponsorship of major industry and technology events in India as well as an extensive online advertising campaign with leading business publications, generating over 100 million impressions on all its digital channels.

    The roll-out of this campaign coincides with Tata Communications’ 15th year anniversary of a successful public-private partnership, which has seen the company evolve into the country’s business transformation leader, with services across network, mobility, cloud enablement and security.

    Tata Communications CMO Julie Woods-Moss said: “India continues to ascend the global competitiveness index. We are committed to playing a role in nurturing the country’s business potential and enabling outstanding customer value by simplifying digital transformation across industries. Our new brand campaign celebrates the spirit of India and showcases our innovative portfolio of products and services across network, cloud, mobility and security.”

    Tata Communications’ portfolio of services is underpinned by the company’s leading global network infrastructure. The company owns and operates the world’s largest and most advanced subsea fibre cable network, including the only wholly-owned fibre ring around the world. This network enables customers and partners to reach 99.7% of the world’s GDP, with connectivity to over 240 countries and territories.

    This campaign builds on the successful campaign in Silicon Valley (2014) and Tata Communications’ ongoing sponsorship of the Heathrow Express in London that started in 2015.