ITV

Category: Ad Campaigns

  • Tally’s GST law awareness campaign

    Tally’s GST law awareness campaign

    BENGALURU: Indian software product company Tally Solutions Private Limited (TSPL) that has financial accounting package for businesses ‘Tally’ as a flagship product has launched a GST mobile application to ensure easy adoption of the technology led law. The free app, available for smartphones on Android and iOS platforms, will be a rich source of information on the yet to be implemented Goods and Services Tax (GST) law for businesses says TSPL.

    TSPL executive director Tejas Goenka said, “After a number of events that we have conducted with our partners in the ecosystem across the nation, we realised the need to develop an easy to use and yet a comprehensive tool that would ensure the business transition smoothly to GST in the coming year. It is to deliver this solution to the businesses that we have invested in the Tally for GST App.”

    The GST law is a boon of sorts for TSPL, in that it has provided it with a platform to improve revenues through upgrades and garner more users for its business software.

    TSPL says it has been making constant efforts to equip small businesses and traders and help simplify for them the process of adoption and compliance of GST. TSPL claims that its solutions power over a million (10 lakh) businesses and it is constantly mobilising its manpower and systems to help ease the transition of its existing as well additional users to the GST regime.

    Among its initiatives include collaboration with the Confederation of All India Traders (CAIT) in a bid to train the trading community on GST. The company also recently launched a blog on GST that currently has eleven experts on board. Besides, TSPL has conducted over 170 ground events across India with various partners across India to create awareness about GST. These partners include TSPL’s channel partners, trade bodies and associations and large corporate clients.

    “On an average day, we have about 5 events on GST in any part of the country where we address between 100 to 200 people, and hence we have already communicated with about 20,000 people. The number of events will only go up as the deadline of 1 April approaches,” elaborated Goenka.

    Goenka says that his team is working on a mass media communications plan that includes television commercials among other mediums about Tally’s GST upgrade, once it is available.

    The company recently qualified as a GST Suviadha Provider (GSP) by the GSTN Network, and is one more along with 33 others that are also so qualified.

  • Tally’s GST law awareness campaign

    Tally’s GST law awareness campaign

    BENGALURU: Indian software product company Tally Solutions Private Limited (TSPL) that has financial accounting package for businesses ‘Tally’ as a flagship product has launched a GST mobile application to ensure easy adoption of the technology led law. The free app, available for smartphones on Android and iOS platforms, will be a rich source of information on the yet to be implemented Goods and Services Tax (GST) law for businesses says TSPL.

    TSPL executive director Tejas Goenka said, “After a number of events that we have conducted with our partners in the ecosystem across the nation, we realised the need to develop an easy to use and yet a comprehensive tool that would ensure the business transition smoothly to GST in the coming year. It is to deliver this solution to the businesses that we have invested in the Tally for GST App.”

    The GST law is a boon of sorts for TSPL, in that it has provided it with a platform to improve revenues through upgrades and garner more users for its business software.

    TSPL says it has been making constant efforts to equip small businesses and traders and help simplify for them the process of adoption and compliance of GST. TSPL claims that its solutions power over a million (10 lakh) businesses and it is constantly mobilising its manpower and systems to help ease the transition of its existing as well additional users to the GST regime.

    Among its initiatives include collaboration with the Confederation of All India Traders (CAIT) in a bid to train the trading community on GST. The company also recently launched a blog on GST that currently has eleven experts on board. Besides, TSPL has conducted over 170 ground events across India with various partners across India to create awareness about GST. These partners include TSPL’s channel partners, trade bodies and associations and large corporate clients.

    “On an average day, we have about 5 events on GST in any part of the country where we address between 100 to 200 people, and hence we have already communicated with about 20,000 people. The number of events will only go up as the deadline of 1 April approaches,” elaborated Goenka.

    Goenka says that his team is working on a mass media communications plan that includes television commercials among other mediums about Tally’s GST upgrade, once it is available.

    The company recently qualified as a GST Suviadha Provider (GSP) by the GSTN Network, and is one more along with 33 others that are also so qualified.

  • Bajaj Avenger tackles demonetisation in latest campaign

    Bajaj Avenger tackles demonetisation in latest campaign

    MUMBAI: Since the demonetisation drive that was announced about a month ago, everyone is busy and caught up trying to find their wealth, namely materialistic wealth, but there is wealth beyond the usual definition that is spread out all around us. The mountains, the streams, the autumn leaves and nature as a whole. This is what the latest Bajaj Avenger film captures.

    Commenting on the need for the film, Bajaj Auto marketing VP Sumeet Narang said: “We, as a brand, understand Avenger riders really enjoy and cherish riding and value experiencing outdoors. They seek treasure on either mountain tops or some sunny beaches. When demonetization took the country by storm, we saw the subject of wealth accumulation from the riders’ perspective.” The film, conceptualised by Mullen Lintas Mumbai, highlights the underlying message of #RideDontHide.

    Commenting on the film, Mullen Lintas Mumbai EVP Ayyappan Raj said, “Bajaj Avenger has been engaging on social media with topical messaging for almost a year now – from IPL to Social Media Day to Brotherhood Day. And it has worked quite well for the brand. This time, there’s a POV that’s very true to the biker’s attitude/outlook and sincere to the brand belief. How does the Avenger rider look at wealth is the perspective that we’ve brought out in the current context. It’s already got a good response and has received positive comments & feedback.”

    Highlighting the creative thought process behind the campaign, Mullen Lintas NCD Shriram Iyer said, “A rider’s wealth is the experiences he collects while riding. Riding brings us closer to the wealth of nature. The current conversation about black money allowed us a powerful context to make this point. Acknowledging the beauty of the world around us will.”

    The video film has been launched on online platforms and has received a favourable response from the viewers in a very short span of time.

  • Bajaj Avenger tackles demonetisation in latest campaign

    Bajaj Avenger tackles demonetisation in latest campaign

    MUMBAI: Since the demonetisation drive that was announced about a month ago, everyone is busy and caught up trying to find their wealth, namely materialistic wealth, but there is wealth beyond the usual definition that is spread out all around us. The mountains, the streams, the autumn leaves and nature as a whole. This is what the latest Bajaj Avenger film captures.

    Commenting on the need for the film, Bajaj Auto marketing VP Sumeet Narang said: “We, as a brand, understand Avenger riders really enjoy and cherish riding and value experiencing outdoors. They seek treasure on either mountain tops or some sunny beaches. When demonetization took the country by storm, we saw the subject of wealth accumulation from the riders’ perspective.” The film, conceptualised by Mullen Lintas Mumbai, highlights the underlying message of #RideDontHide.

    Commenting on the film, Mullen Lintas Mumbai EVP Ayyappan Raj said, “Bajaj Avenger has been engaging on social media with topical messaging for almost a year now – from IPL to Social Media Day to Brotherhood Day. And it has worked quite well for the brand. This time, there’s a POV that’s very true to the biker’s attitude/outlook and sincere to the brand belief. How does the Avenger rider look at wealth is the perspective that we’ve brought out in the current context. It’s already got a good response and has received positive comments & feedback.”

    Highlighting the creative thought process behind the campaign, Mullen Lintas NCD Shriram Iyer said, “A rider’s wealth is the experiences he collects while riding. Riding brings us closer to the wealth of nature. The current conversation about black money allowed us a powerful context to make this point. Acknowledging the beauty of the world around us will.”

    The video film has been launched on online platforms and has received a favourable response from the viewers in a very short span of time.

  • Bajaj Allianz launches #HealthKaNotification with WatConsult

    Bajaj Allianz launches #HealthKaNotification with WatConsult

    MUMBAI: Bajaj Allianz General Insurance has launched a one-month digital campaign #HealthKaNotification, to create awareness about the importance of Health Insurance amongst consumers.

    Conceptualised and executed by WATConsult, the campaign was unveiled with a video featuring an interesting fictional conversation amongst the organs of our body on a WhatsApp group.

    The unique vertical video consists of quirky messages among the different organs of the body like liver, lungs, lips, eyes, brain and heart about their owner – Rahul. Within a week of going online, the video received over 210,000 views and reached out to 380,000 + people.

    WATConsult CEO and founder Rajiv Dingra says: With the trend of vertical video emerging, we decided to use it for this campaign. The format is true to the user’s experience on mobile as it fits across the screen, thus providing a seamless experience. In the next phase of the campaign, we will using a lot of features that are native to platforms like Facebook.”

    Speaking from Bajaj Allianz General Insurance digital sales and marketing SVP Sourabh Chatterjee said, “We believe in constantly enhancing customer experience and providing value to our customers through targeted information – that is relevant and something that they can easily identify with. As a platform, Social Media has been a powerful tool for us, where we have run campaigns with social messages and ones where the content is packaged in such a way that it is easily understood by our target audience. This is our humble attempt at saying ‘we care’ and in taking our customer relationship beyond the realm of only providing insurance solutions. It truly embraces our motto, which is – ‘Relationship beyond Insurance.”

  • Bajaj Allianz launches #HealthKaNotification with WatConsult

    Bajaj Allianz launches #HealthKaNotification with WatConsult

    MUMBAI: Bajaj Allianz General Insurance has launched a one-month digital campaign #HealthKaNotification, to create awareness about the importance of Health Insurance amongst consumers.

    Conceptualised and executed by WATConsult, the campaign was unveiled with a video featuring an interesting fictional conversation amongst the organs of our body on a WhatsApp group.

    The unique vertical video consists of quirky messages among the different organs of the body like liver, lungs, lips, eyes, brain and heart about their owner – Rahul. Within a week of going online, the video received over 210,000 views and reached out to 380,000 + people.

    WATConsult CEO and founder Rajiv Dingra says: With the trend of vertical video emerging, we decided to use it for this campaign. The format is true to the user’s experience on mobile as it fits across the screen, thus providing a seamless experience. In the next phase of the campaign, we will using a lot of features that are native to platforms like Facebook.”

    Speaking from Bajaj Allianz General Insurance digital sales and marketing SVP Sourabh Chatterjee said, “We believe in constantly enhancing customer experience and providing value to our customers through targeted information – that is relevant and something that they can easily identify with. As a platform, Social Media has been a powerful tool for us, where we have run campaigns with social messages and ones where the content is packaged in such a way that it is easily understood by our target audience. This is our humble attempt at saying ‘we care’ and in taking our customer relationship beyond the realm of only providing insurance solutions. It truly embraces our motto, which is – ‘Relationship beyond Insurance.”

  • This wedding season, Manyavar celebrates with Virat Kohli

    This wedding season, Manyavar celebrates with Virat Kohli

    MUMBAI: As the wedding season dawns on the nation, Manyavar is all geared up to make the most of it. Its recent campaign ‘New Beginnings’ with Virat Kohli, the brand ambassador for Manyavar is in line with the same thought and inspires to celebrate life.

    The campaign has been conceptualised by Shreyansh Innovations with its honcho, Shreyansh Baid helping the creative work. Elements is the production house.

    Through this campaign, Manyavar aims to bring back the charm of good old days when every new occasion brimmed with excitement, little moments left us speechless. The brand attempts to keep tradition alive and re-stablish connect with Indian culture by initiating the concept of a new beginning in a kurta.

    Looking dashing in a red kurta, Virat talks about wearing a kurta to make his moments special, like making a cup of tea for the first time. Though the first tea may not be up to the mark, wearing a kurta definitely makes the occasion memorable.

    Targeted at youth, the campaign brings about a feeling of positivity and celebration – a kurta will make you look good, feel great and the moment special! Kohli is the most relatable figure for the audience that Manyavar is targeting.

    Manyavar is one of the best retail brands when it comes to celebrations, the ethnic way. They have evolved as per the fashion trends and offer customers ethnic wear for every occasion in their lives.

  • This wedding season, Manyavar celebrates with Virat Kohli

    This wedding season, Manyavar celebrates with Virat Kohli

    MUMBAI: As the wedding season dawns on the nation, Manyavar is all geared up to make the most of it. Its recent campaign ‘New Beginnings’ with Virat Kohli, the brand ambassador for Manyavar is in line with the same thought and inspires to celebrate life.

    The campaign has been conceptualised by Shreyansh Innovations with its honcho, Shreyansh Baid helping the creative work. Elements is the production house.

    Through this campaign, Manyavar aims to bring back the charm of good old days when every new occasion brimmed with excitement, little moments left us speechless. The brand attempts to keep tradition alive and re-stablish connect with Indian culture by initiating the concept of a new beginning in a kurta.

    Looking dashing in a red kurta, Virat talks about wearing a kurta to make his moments special, like making a cup of tea for the first time. Though the first tea may not be up to the mark, wearing a kurta definitely makes the occasion memorable.

    Targeted at youth, the campaign brings about a feeling of positivity and celebration – a kurta will make you look good, feel great and the moment special! Kohli is the most relatable figure for the audience that Manyavar is targeting.

    Manyavar is one of the best retail brands when it comes to celebrations, the ethnic way. They have evolved as per the fashion trends and offer customers ethnic wear for every occasion in their lives.

  • Magic ‘dawakhana’ TV ads to be curbed

    Magic ‘dawakhana’ TV ads to be curbed

    MUMBAI: The central government has decided to communicate to all state governments asking them to initiate a crackdown on outdoor advertisements of traditional medicines that promise to “magically” cure cosmetic problems and various illnesses. The development comes after earlier bids to curb such advertisements failed.

    In the crackdown on ads that suggested remedies for chronic diseases by reportedly exaggerating the effects of unani and ayurvedic medicines, the government instructed administrative officials to take stern action under the Drugs and Magic Remedies (Objectionable Advertising) Act, 1954.

    Information and broadcasting ministry officials said letters were being sent out following a rap from the Union ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy.

    Sometime back, the AYUSH ministry had made amendment in the Drugs and Cosmetic Rules making it illegitimate for traditional medicine manufacturers to advertise cures or treatments for over 35 medical disorders, such as baldness, infertility and short height.

    Manufacturers of Unani, Ayurvedic and Sidhdha drugs, under the new rules, cannot advertise diagnosis, cure, treatment or prevention for cancer, high blood pressure, diabetes, skin darkness, baldness, short height, and greying of hair, sexual performance, dark skin, and cataract, among other.

    In August 2014, the information and broadcasting ministry had recommended the TV channels asking them not to carry “dubious teleshopping advertisements that claimed “magical” cures for cosmetic and health problems, offering viewers “immediate weight loss” and “divine” benefits. However, such ads continued to be shown on cinema, general entertainment, and news channels, mostly in the afternoons between 11pm and 2am.

    Meanwhile, the ASCI banned 152 ads including Godfrey Phillips, Cadila, PepsiCo, ITC, Nivea, LeEco, HUL, Woodland, Shiksha.com, SpiceJet, Tata Value Homes, SBI, Magic Bricks, and Tata Sky in August 2016.

    The Consumer Complaints Council upheld complaints against the 152 out of 209 in for either misleading consumers or not able to substantiate their claim. Of the 152, 27 belonged to the healthcare category. The CCC found the claims of 27 to be either false or misleading or not adequately/ scientifically substantiated and hence violating ASCI’s Code, it said.

    Among the ASCI banned ads are:

    Rajvaidya Shital Prasad & Sons (Hempushpa)

    Chetanta (Get Diabetes cured by acupressure Spring)

    Olefia Biopharma Ltd (Votif Range of Products)

    DHI-Hair Restoration

    Jay Pranav Ayurvedic Pharmaceuticals (Body Plus Capsules)

    Chetan Clinic

    Shri Ram Hospital

    Anupama Ayurvedic Drug Co. (Arish Tanclear Range)

    Divine Care

    Nurture Health Care (Ayurex S Capsule)

    Zenlabs Ethics (Zenovit Soft Gel)

    Dr. Bhavana Shah Fitness Care Pvt. Ltd. (Fat Freeze):

    Jippo African Capsule and African Oil

    Kerni Fitness Pvt Ltd (Fitness Universe)

    Amba Health Clinic

    Rex Remedies Pvt Ltd (Rex Dimaghi Brain Tonic)

    Mohak Bariatrics and Robotics

    German Homeo Laboratories Pvt. Ltd. (German Homeo Laboratory)

    Women’s Centre

    Kudos Laboratories India Limited (Kudoos Range of Products)

    S. S. Hospital

    Pretti Slim Clinic

    Avion Biotech (K lor Free)

    Cadila Healthcare Ltd. (Zydus Acti Life)

    N.I Education Trust (NIMS Blacumin Tea)

    Dr. Dassan’s Ayurvedic Herbal (Body Walk Oil)

    Dr. Rana’s Health Care (Gaino Power Powder)

    Leeford Healthcare Ltd. (Meglow Fairness Cream for Women)

    Oshea Herbals (Oshea Sunblock Cream SPF 40)

    Earlier, in a letter to all district administrators, Uttar Pradesh principal secretary Anita Bhatnagar-Jain had stated that advertisements offering remedies for chronic diseases and magical sex cures were on rise in magazines, newspapers, through wall paintings at public places and even on TV.

    The Advertising Standards Council of India’s consumer complaints council had upheld complaints against 185 out of 230 advertisements last year, including Hashmi Dawakhana which, through its ads, promised to “nullify the fear of sex, increase the penis size by 1–2 inches, makes one more energetic with super sex power with the consumption of just one strip, with a guarantee.”

  • Magic ‘dawakhana’ TV ads to be curbed

    Magic ‘dawakhana’ TV ads to be curbed

    MUMBAI: The central government has decided to communicate to all state governments asking them to initiate a crackdown on outdoor advertisements of traditional medicines that promise to “magically” cure cosmetic problems and various illnesses. The development comes after earlier bids to curb such advertisements failed.

    In the crackdown on ads that suggested remedies for chronic diseases by reportedly exaggerating the effects of unani and ayurvedic medicines, the government instructed administrative officials to take stern action under the Drugs and Magic Remedies (Objectionable Advertising) Act, 1954.

    Information and broadcasting ministry officials said letters were being sent out following a rap from the Union ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy.

    Sometime back, the AYUSH ministry had made amendment in the Drugs and Cosmetic Rules making it illegitimate for traditional medicine manufacturers to advertise cures or treatments for over 35 medical disorders, such as baldness, infertility and short height.

    Manufacturers of Unani, Ayurvedic and Sidhdha drugs, under the new rules, cannot advertise diagnosis, cure, treatment or prevention for cancer, high blood pressure, diabetes, skin darkness, baldness, short height, and greying of hair, sexual performance, dark skin, and cataract, among other.

    In August 2014, the information and broadcasting ministry had recommended the TV channels asking them not to carry “dubious teleshopping advertisements that claimed “magical” cures for cosmetic and health problems, offering viewers “immediate weight loss” and “divine” benefits. However, such ads continued to be shown on cinema, general entertainment, and news channels, mostly in the afternoons between 11pm and 2am.

    Meanwhile, the ASCI banned 152 ads including Godfrey Phillips, Cadila, PepsiCo, ITC, Nivea, LeEco, HUL, Woodland, Shiksha.com, SpiceJet, Tata Value Homes, SBI, Magic Bricks, and Tata Sky in August 2016.

    The Consumer Complaints Council upheld complaints against the 152 out of 209 in for either misleading consumers or not able to substantiate their claim. Of the 152, 27 belonged to the healthcare category. The CCC found the claims of 27 to be either false or misleading or not adequately/ scientifically substantiated and hence violating ASCI’s Code, it said.

    Among the ASCI banned ads are:

    Rajvaidya Shital Prasad & Sons (Hempushpa)

    Chetanta (Get Diabetes cured by acupressure Spring)

    Olefia Biopharma Ltd (Votif Range of Products)

    DHI-Hair Restoration

    Jay Pranav Ayurvedic Pharmaceuticals (Body Plus Capsules)

    Chetan Clinic

    Shri Ram Hospital

    Anupama Ayurvedic Drug Co. (Arish Tanclear Range)

    Divine Care

    Nurture Health Care (Ayurex S Capsule)

    Zenlabs Ethics (Zenovit Soft Gel)

    Dr. Bhavana Shah Fitness Care Pvt. Ltd. (Fat Freeze):

    Jippo African Capsule and African Oil

    Kerni Fitness Pvt Ltd (Fitness Universe)

    Amba Health Clinic

    Rex Remedies Pvt Ltd (Rex Dimaghi Brain Tonic)

    Mohak Bariatrics and Robotics

    German Homeo Laboratories Pvt. Ltd. (German Homeo Laboratory)

    Women’s Centre

    Kudos Laboratories India Limited (Kudoos Range of Products)

    S. S. Hospital

    Pretti Slim Clinic

    Avion Biotech (K lor Free)

    Cadila Healthcare Ltd. (Zydus Acti Life)

    N.I Education Trust (NIMS Blacumin Tea)

    Dr. Dassan’s Ayurvedic Herbal (Body Walk Oil)

    Dr. Rana’s Health Care (Gaino Power Powder)

    Leeford Healthcare Ltd. (Meglow Fairness Cream for Women)

    Oshea Herbals (Oshea Sunblock Cream SPF 40)

    Earlier, in a letter to all district administrators, Uttar Pradesh principal secretary Anita Bhatnagar-Jain had stated that advertisements offering remedies for chronic diseases and magical sex cures were on rise in magazines, newspapers, through wall paintings at public places and even on TV.

    The Advertising Standards Council of India’s consumer complaints council had upheld complaints against 185 out of 230 advertisements last year, including Hashmi Dawakhana which, through its ads, promised to “nullify the fear of sex, increase the penis size by 1–2 inches, makes one more energetic with super sex power with the consumption of just one strip, with a guarantee.”