ITV

Category: Ad Campaigns

  • #LiveYourDreams, advises Panasonic

    #LiveYourDreams, advises Panasonic

    MUMBAI: Panasonic India Pvt Ltd, a consumer centric brand and leader in innovation, has launched its digital campaign #LiveYourDreams campaign. The campaign’s theme revolves around realizing one’s dreams and provides an opportunity to fulfil it by traveling the world.

    #LiveYourDreams is a contest which gives a chance to six winners to go for an all-expense paid trip to their dream destination. The winners will receive a gratification of 3 night 4 days all expenses paid trip with a budget limit of one lakh along with Panasonic smartphone to capture their experience.

    The campaign urges people to get off their desks and motivates them to work hard to accomplish their dreams and live. The song along with the video justifies the motive of inspiring people. The contest is conducted in two phases, to participate, participants need to register on www.liveyourdreams.club which will be open till 5 January 2017.

    Panasonic India business head – mobility division Pankaj Rana said, “While we work hard in our lives, we miss out on small bits of happiness. The campaign will help the youth to unleash themselves from mundane work life and live their travel dreams.”

    The campaign film ‘Kaagaz Ke Parindey’ has lyrics and visuals which can touch the heart of every millennial who dreams of traveling the world but isn’t able to because of the constraints of the corporate work life. The song sung by Siddharth Mahadevan inspires to spread wings and live your dreams.

    The campaign has been conceptualized by Sociowash, a young marketing agency based in New Delhi and directed by Tejender Sharma of Gibbous Films.

  • #LiveYourDreams, advises Panasonic

    #LiveYourDreams, advises Panasonic

    MUMBAI: Panasonic India Pvt Ltd, a consumer centric brand and leader in innovation, has launched its digital campaign #LiveYourDreams campaign. The campaign’s theme revolves around realizing one’s dreams and provides an opportunity to fulfil it by traveling the world.

    #LiveYourDreams is a contest which gives a chance to six winners to go for an all-expense paid trip to their dream destination. The winners will receive a gratification of 3 night 4 days all expenses paid trip with a budget limit of one lakh along with Panasonic smartphone to capture their experience.

    The campaign urges people to get off their desks and motivates them to work hard to accomplish their dreams and live. The song along with the video justifies the motive of inspiring people. The contest is conducted in two phases, to participate, participants need to register on www.liveyourdreams.club which will be open till 5 January 2017.

    Panasonic India business head – mobility division Pankaj Rana said, “While we work hard in our lives, we miss out on small bits of happiness. The campaign will help the youth to unleash themselves from mundane work life and live their travel dreams.”

    The campaign film ‘Kaagaz Ke Parindey’ has lyrics and visuals which can touch the heart of every millennial who dreams of traveling the world but isn’t able to because of the constraints of the corporate work life. The song sung by Siddharth Mahadevan inspires to spread wings and live your dreams.

    The campaign has been conceptualized by Sociowash, a young marketing agency based in New Delhi and directed by Tejender Sharma of Gibbous Films.

  • #SantaIsStuck: MTV beats demonetisation blues

    #SantaIsStuck: MTV beats demonetisation blues

    MUMBAI: It is that time of the year when the smell of cakes fill the air, carols are sung and gifts are exchanged! As the country celebrated Christmas, MTV helped Santa Claus break free from the shackles of demonetization. With everyone’s going through a cash crunch (including Santa), MTV decided to help him out in getting the gifts delivered to little ones out there with its new campaign, #SantaIsStuck.

    The channel has joined hands with Akanksha Foundation to help get the gifts delivered to little ones with its cheeky campaign.

    With this campaign, the channels requested the people to step in and play Santa for all those little kids out there. MTV wants to help connect the Santas with little ones where Santas can donate books, toys, clothes and make this Christmas a happy one for them.

    Link to the video: https://www.facebook.com/mtvindia/videos/10154758556225102/

    Moreover, taking its legacy forward and sticking to its motto, Music is for everyone, MTV has come up with a video for the deaf and the dumb this Christmas. Beautifully encapsulating the message through a girl, lip- syncing and enacting the Christmas carol.

    Link to the video: https://www.facebook.com/mtvindia/videos/10154760608615102/

  • #SantaIsStuck: MTV beats demonetisation blues

    #SantaIsStuck: MTV beats demonetisation blues

    MUMBAI: It is that time of the year when the smell of cakes fill the air, carols are sung and gifts are exchanged! As the country celebrated Christmas, MTV helped Santa Claus break free from the shackles of demonetization. With everyone’s going through a cash crunch (including Santa), MTV decided to help him out in getting the gifts delivered to little ones out there with its new campaign, #SantaIsStuck.

    The channel has joined hands with Akanksha Foundation to help get the gifts delivered to little ones with its cheeky campaign.

    With this campaign, the channels requested the people to step in and play Santa for all those little kids out there. MTV wants to help connect the Santas with little ones where Santas can donate books, toys, clothes and make this Christmas a happy one for them.

    Link to the video: https://www.facebook.com/mtvindia/videos/10154758556225102/

    Moreover, taking its legacy forward and sticking to its motto, Music is for everyone, MTV has come up with a video for the deaf and the dumb this Christmas. Beautifully encapsulating the message through a girl, lip- syncing and enacting the Christmas carol.

    Link to the video: https://www.facebook.com/mtvindia/videos/10154760608615102/

  • ‘Peeke Mat Chala’ Ola

    ‘Peeke Mat Chala’ Ola

    MUMBAI: With an aim to spread safety awareness against drinking and driving, Ola had partnered with All India Bakchod and released a new campaign video. The video couldn’t have hit the Internet at a more apt time, with end-of-year celebrations just a week away.

    The campaign was flagged off on Christmas Day with a series of “drunk” tweets on Ola’s twitter handle. The aim was highlight the dangers of drunk driving through drunk tweets.

    This was followed by a video by AIB in association with Ola on how best to welcome 2017. The video features a group of friends at a New Years Eve party when one of them announces he’s leaving. Once they realize he plans to drive, they try to stop him, convincing him to book an Ola if he wants to live to see 2017. In reply, he says 2016 was the worst time, what’s to say 2017 will be any better? The rest of the video features a song recounting everything that happened in 2016 and why 2017 will be much better. The friend is convinced and books an Ola home.

    Ola CMO Raghuvesh Sarup said, “This holiday season, we at Ola encourage party-goers to take an Ola instead of driving. Ola’s #Peekematchala campaign has been specially created to encourage people of India to enjoy this holiday season responsibly. We are delighted to be associated with AIB in using a novel way to deliver this message.”

    Ola will also have leading Indian celebrities and customers, tweeting their drunken confessions in support of the campaign and looks to reach out to larger numbers and create greater impact through them.

    Ola has been, in the past, committed to similar causes. Recently in Delhi, Ola partnered with Hauz Khas Village Association to encourage patrons and visitors of leading pubs and bars in Hauz Khas Village to take a safe and specially discounted Ola cab ride after night out with friends. Additionally, on last New Year’s Eve, Ola deployed more than 500 shuttles to ferry over 10,000 people to their homes from popular hot-spots around Delhi NCR. In Bangalore, too, Ola recently launched a campaign at Church Street Social where they installed the first of a thousand breathalyzers outside the pub to encourage citizens to check their alcohol levels before making the decision to drive. We have also partnered with SABmiller on a similar initiative called ‘Respect the Road’.

  • ‘Peeke Mat Chala’ Ola

    ‘Peeke Mat Chala’ Ola

    MUMBAI: With an aim to spread safety awareness against drinking and driving, Ola had partnered with All India Bakchod and released a new campaign video. The video couldn’t have hit the Internet at a more apt time, with end-of-year celebrations just a week away.

    The campaign was flagged off on Christmas Day with a series of “drunk” tweets on Ola’s twitter handle. The aim was highlight the dangers of drunk driving through drunk tweets.

    This was followed by a video by AIB in association with Ola on how best to welcome 2017. The video features a group of friends at a New Years Eve party when one of them announces he’s leaving. Once they realize he plans to drive, they try to stop him, convincing him to book an Ola if he wants to live to see 2017. In reply, he says 2016 was the worst time, what’s to say 2017 will be any better? The rest of the video features a song recounting everything that happened in 2016 and why 2017 will be much better. The friend is convinced and books an Ola home.

    Ola CMO Raghuvesh Sarup said, “This holiday season, we at Ola encourage party-goers to take an Ola instead of driving. Ola’s #Peekematchala campaign has been specially created to encourage people of India to enjoy this holiday season responsibly. We are delighted to be associated with AIB in using a novel way to deliver this message.”

    Ola will also have leading Indian celebrities and customers, tweeting their drunken confessions in support of the campaign and looks to reach out to larger numbers and create greater impact through them.

    Ola has been, in the past, committed to similar causes. Recently in Delhi, Ola partnered with Hauz Khas Village Association to encourage patrons and visitors of leading pubs and bars in Hauz Khas Village to take a safe and specially discounted Ola cab ride after night out with friends. Additionally, on last New Year’s Eve, Ola deployed more than 500 shuttles to ferry over 10,000 people to their homes from popular hot-spots around Delhi NCR. In Bangalore, too, Ola recently launched a campaign at Church Street Social where they installed the first of a thousand breathalyzers outside the pub to encourage citizens to check their alcohol levels before making the decision to drive. We have also partnered with SABmiller on a similar initiative called ‘Respect the Road’.

  • Bajaj Almond Drops ‘Load Mat Lo’

    Bajaj Almond Drops ‘Load Mat Lo’

    MUMBAI: In today’s fast paced world, people have the tendency of taking a lot of unnecessary load in their lives. These range from mundane worries like travelling woes, what to wear, need to be visible on social platforms, etc. to the more worrisome ones like extreme stress at work, health & financial woes etc. All these worries do take a toll on individuals who are often left wanting for a way out.

    This insight was the inspiration for Mullen Lintas Mumbai’s new campaign on Bajaj Almond Drops Hair Oil. Titled “the campaign features leading Bollywood actress Parineeti Chopra as the protagonist.

    Bajaj Corp head of marketing Ameya Dangi said: “People don’t like oiling their hair regularly because they find some oils to be extremely sticky. It is like a “load” on their head and they have to put up with it for the sake of nourishment just like they put up with a host of unnecessary worries without a really good reason.”

    The film titled ‘Load Mat Lo’ begins with the protagonist being told by her partner about the hair oil that he has shopped for her. On seeing the bottle, she immediately cautions him that she doesn’t prefer taking the load of coconut oil on her hair. To elucidate her point, she conducts a small experiment on his head by placing a paper-weight on his head and comparing it to a feeling that one gets by applying coconut oil in one’s hair. But, with Bajaj Almond Drops, the feeling is just the opposite.”

    Mullen Lintas EVP Ayyappan Raj said, “The consumer of today is always on the lookout for innovation on a product or brand they endorse. With the hair oil category flooded with multiple players, it was imperative that we play up features of Bajaj that stand out. Thankfully, features like being the lightest in its category and fortified with 300 per cent vitamin E helped.”

  • Bajaj Almond Drops ‘Load Mat Lo’

    Bajaj Almond Drops ‘Load Mat Lo’

    MUMBAI: In today’s fast paced world, people have the tendency of taking a lot of unnecessary load in their lives. These range from mundane worries like travelling woes, what to wear, need to be visible on social platforms, etc. to the more worrisome ones like extreme stress at work, health & financial woes etc. All these worries do take a toll on individuals who are often left wanting for a way out.

    This insight was the inspiration for Mullen Lintas Mumbai’s new campaign on Bajaj Almond Drops Hair Oil. Titled “the campaign features leading Bollywood actress Parineeti Chopra as the protagonist.

    Bajaj Corp head of marketing Ameya Dangi said: “People don’t like oiling their hair regularly because they find some oils to be extremely sticky. It is like a “load” on their head and they have to put up with it for the sake of nourishment just like they put up with a host of unnecessary worries without a really good reason.”

    The film titled ‘Load Mat Lo’ begins with the protagonist being told by her partner about the hair oil that he has shopped for her. On seeing the bottle, she immediately cautions him that she doesn’t prefer taking the load of coconut oil on her hair. To elucidate her point, she conducts a small experiment on his head by placing a paper-weight on his head and comparing it to a feeling that one gets by applying coconut oil in one’s hair. But, with Bajaj Almond Drops, the feeling is just the opposite.”

    Mullen Lintas EVP Ayyappan Raj said, “The consumer of today is always on the lookout for innovation on a product or brand they endorse. With the hair oil category flooded with multiple players, it was imperative that we play up features of Bajaj that stand out. Thankfully, features like being the lightest in its category and fortified with 300 per cent vitamin E helped.”

  • Glitch in Haptik App ideas

    Glitch in Haptik App ideas

    MUMBAI: Haptik – India’s leading personal assistant app and first conversational commerce platform launched version 5.0 of the app and chose to do so with a new campaign with print, outdoor, digital and TVC ads. Conceptualised by The Glitch, the ad highlights a day in the life of a Haptik user.

    Haptik co-founder & CEO Aakrit Vaish says, “I believe a great video is critical to the success of a consumer internet product marketing campaign. The Glitch team has lived up to our high expectations as a true video first agency.”

    The Glitch creative director Petal Gangurde said, “To build the Haptik brand story we chose young, vibrant, urban style cues that demonstrate the fundamentals of technology-driven, efficiency-focused service excellence, while indulging the cool quotient. Therefore, brand communication drives home the role Haptik plays in our lives – Haptik is the intelligent, intuitive assistant you have always dreamt of – the kind that works round-the-clock; simplifies your life and always has your back.”

    An assembly line of part-human, part-robot assistants, robed in slick suits, choreographed to perfection to an upbeat tune, which mirrors the exceptional customer experience offered by Haptik through swiftness of service, in order to turn every new user into a loyalist.

  • Glitch in Haptik App ideas

    Glitch in Haptik App ideas

    MUMBAI: Haptik – India’s leading personal assistant app and first conversational commerce platform launched version 5.0 of the app and chose to do so with a new campaign with print, outdoor, digital and TVC ads. Conceptualised by The Glitch, the ad highlights a day in the life of a Haptik user.

    Haptik co-founder & CEO Aakrit Vaish says, “I believe a great video is critical to the success of a consumer internet product marketing campaign. The Glitch team has lived up to our high expectations as a true video first agency.”

    The Glitch creative director Petal Gangurde said, “To build the Haptik brand story we chose young, vibrant, urban style cues that demonstrate the fundamentals of technology-driven, efficiency-focused service excellence, while indulging the cool quotient. Therefore, brand communication drives home the role Haptik plays in our lives – Haptik is the intelligent, intuitive assistant you have always dreamt of – the kind that works round-the-clock; simplifies your life and always has your back.”

    An assembly line of part-human, part-robot assistants, robed in slick suits, choreographed to perfection to an upbeat tune, which mirrors the exceptional customer experience offered by Haptik through swiftness of service, in order to turn every new user into a loyalist.