ITV

Category: Ad Campaigns

  • Pepperfry launches b’day campaign

    Pepperfry launches b’day campaign

    MUMBAI: Pepperfry.com has come up with a new marketing campaign to celebrate its fifth anniversary. It is giving discount of up to 50 per cent plus 10 per cent cashback to consumers.

    The campaign is being aired across entertainment, English infotainment, movies, and lifestyle channels and select Hindi GEC HD channels/properties and regional channels. The total outlay for the campaign is Rs 5 crore. The campaign is also being run across digital and social platforms.

    Pepperfry CMO Kashyap Vadapalli said that they were proud to be one of the few start-ups that had gone from strength to strength.

  • Pepperfry launches b’day campaign

    Pepperfry launches b’day campaign

    MUMBAI: Pepperfry.com has come up with a new marketing campaign to celebrate its fifth anniversary. It is giving discount of up to 50 per cent plus 10 per cent cashback to consumers.

    The campaign is being aired across entertainment, English infotainment, movies, and lifestyle channels and select Hindi GEC HD channels/properties and regional channels. The total outlay for the campaign is Rs 5 crore. The campaign is also being run across digital and social platforms.

    Pepperfry CMO Kashyap Vadapalli said that they were proud to be one of the few start-ups that had gone from strength to strength.

  • Times Network supports less-cash economy with ‘Remonetise India’

    Times Network supports less-cash economy with ‘Remonetise India’

    MUMBAI: Keeping in view the current economic revolution in India, Times Network has announced the launch of a nationwide initiative urging Indians to mark the next step forward from demonetization and pledge for growth – ‘Remonetise India’ at an event held in Delhi. The movement seeks to encourage people to spend, enable them digitally, use less-cash and work to partner in India’s growth.

    The movement was set in motion with a welcome address by Times Network MD and CEO M K Anand followed by a panel discussion hosted by ET Now News chief editor Supriya Shrinate and comprising of eminent panelist that included IDFC Bank MD and CEO Dr. Rajiv Lall, Maruti Suzuki chairman RC Bhargava, Chairman, Paytm founder and CEO Vijay Shekhar Sharma and Centre for Policy Research senior fellow Dr. Rajiv Kumar.

    Anand said, “India is coming to terms with one of the most revolutionary economic reforms that has taken place in the history of this country. From standing in ATM queues to spending and investing back in the economy, the narrative of demonetisation needs to change from its current sentiment towards a movement that brings the economy back on track. We at Times Network take immense pride in announcing this nationwide initiative that will help educate our audience base of 10 crore Indians every month. The subject of the talk will be on how remonetisation and India’s transition to a digital less-cash economy can help India achieve significant growth, and how the citizens can contribute to the same.”

    Post the panel discussion, Minister of State (IC) for Power, Coal, New and Renewable Piyush Goyal, gave the key note address and unveiled the ‘Remonetise India’ logo after taking the pledge (enclosed below) in support of the movement. He said, “I would like to thank Times Network for taking up this cause and supporting the government in its move to Remonetise India. I urge the citizens of our country and various stakeholders to join this movement and support the government in its future endeavours.”

    In support of the movement and as a part of its own contribution to the goals, Times Network will conduct several on-ground activities like Aadhar camps, investor camps and cashless festivals apart from a robust degree campaign approach that will involve various channels of communication including on-air, digital and social media promotions.

    Campaign Manifesto:

    We pledge,

    To rise and protect,

    the world’s fastest growing economy.

    To stop doubting and start acting.

    We pledge,

    To spend now to revive demand, and India’s markets.

    To help workers keep their jobs,

    farmers sell their produce.

    We pledge,

    To teach and bring

    those around us into digitization.

    To help fellow citizens

    participate in our New Economy.

    We pledge,

    To use less cash,

    To make it available for those more needy in our villages,

    To bring more activities into the formal economy.

    We pledge to Remonetise India.

  • Times Network supports less-cash economy with ‘Remonetise India’

    Times Network supports less-cash economy with ‘Remonetise India’

    MUMBAI: Keeping in view the current economic revolution in India, Times Network has announced the launch of a nationwide initiative urging Indians to mark the next step forward from demonetization and pledge for growth – ‘Remonetise India’ at an event held in Delhi. The movement seeks to encourage people to spend, enable them digitally, use less-cash and work to partner in India’s growth.

    The movement was set in motion with a welcome address by Times Network MD and CEO M K Anand followed by a panel discussion hosted by ET Now News chief editor Supriya Shrinate and comprising of eminent panelist that included IDFC Bank MD and CEO Dr. Rajiv Lall, Maruti Suzuki chairman RC Bhargava, Chairman, Paytm founder and CEO Vijay Shekhar Sharma and Centre for Policy Research senior fellow Dr. Rajiv Kumar.

    Anand said, “India is coming to terms with one of the most revolutionary economic reforms that has taken place in the history of this country. From standing in ATM queues to spending and investing back in the economy, the narrative of demonetisation needs to change from its current sentiment towards a movement that brings the economy back on track. We at Times Network take immense pride in announcing this nationwide initiative that will help educate our audience base of 10 crore Indians every month. The subject of the talk will be on how remonetisation and India’s transition to a digital less-cash economy can help India achieve significant growth, and how the citizens can contribute to the same.”

    Post the panel discussion, Minister of State (IC) for Power, Coal, New and Renewable Piyush Goyal, gave the key note address and unveiled the ‘Remonetise India’ logo after taking the pledge (enclosed below) in support of the movement. He said, “I would like to thank Times Network for taking up this cause and supporting the government in its move to Remonetise India. I urge the citizens of our country and various stakeholders to join this movement and support the government in its future endeavours.”

    In support of the movement and as a part of its own contribution to the goals, Times Network will conduct several on-ground activities like Aadhar camps, investor camps and cashless festivals apart from a robust degree campaign approach that will involve various channels of communication including on-air, digital and social media promotions.

    Campaign Manifesto:

    We pledge,

    To rise and protect,

    the world’s fastest growing economy.

    To stop doubting and start acting.

    We pledge,

    To spend now to revive demand, and India’s markets.

    To help workers keep their jobs,

    farmers sell their produce.

    We pledge,

    To teach and bring

    those around us into digitization.

    To help fellow citizens

    participate in our New Economy.

    We pledge,

    To use less cash,

    To make it available for those more needy in our villages,

    To bring more activities into the formal economy.

    We pledge to Remonetise India.

  • Maxus co-creates Sonata campaign

    Maxus co-creates Sonata campaign

    MUMBAI: Starting the year on a high note, Maxus partnered with Big FM to co-create and conceptualise a powerful radio campaign for Sonata’s newly launched safety watch ACT– App-Enabled Coordinates Tracker, designed exclusively for women. The watch has a button placed at the 8’clock position which when double clicked sends distress alarms to 10 designated guardians. Keeping in line the safety features and uniqueness of the watch, an innovative three-tiered campaign using radio as a medium was executed in 21 cities.

    The first phase included time checks sponsored by Sonata; as time-checks have a synergistic fit with the 8‘o’clock button awareness generation. The second phase comprised conversations with some of the great Indian women achievers like Sakshi Malik, Saundarya Rajesh, Sujitha Bora, Tashi & Nungshi, Deepa Malik, Sneha Mohandass and many more with RJ Richa Anirudh on a show titled as ‘Manzil Pe Nazar’, bringing alive their stories of courage & achievement. In the third phase, Big FM will be shifting their studios at various on-ground public locations and bringing in 12 hours live programming from 8 pm – 8 am with an all-female crew. This first of its kind activity, under way in five metros, will continue till 7 January, 2017.

    Maxus South Asia – south India managing partner Sanchayeeta Verma said, “Sonata ACT is a smart watch with a purpose, enabling women to courageously follow their dreams. Safety is a need for every woman and concerns not only her, but her family and colleagues as well. However, we also noticed a low adoption of current safety options and realized that we needed de-mystification of the technology, create a wave of collective participation from women to corporates, and build a habit of mindfulness and usage. To do this we needed a platform with relatable real-life people & generate momentum. Our effectiveness studies have shown high ROI for radio. The medium not only helps participation and engagement, but also offers significant digital platforms and multimedia amplification.”

    Titan Company CMO – watches and accessories Suparna Mitra said, “In India, safety is a huge concern for women and their families. As Indian women are evolving and progressing to take on more challenges, we realized there is a huge market for a safety watch which will help women pursue their dreams.”

    BIG Network CEO Tarun Katial said, “We at 92.7 BIG FM, are thrilled about the initiative that Sonata has implemented on a large scale as part of the brand launching a line of safety watches called ‘ACT-App-Enabled Coordinates Tracker’.”

  • Maxus co-creates Sonata campaign

    Maxus co-creates Sonata campaign

    MUMBAI: Starting the year on a high note, Maxus partnered with Big FM to co-create and conceptualise a powerful radio campaign for Sonata’s newly launched safety watch ACT– App-Enabled Coordinates Tracker, designed exclusively for women. The watch has a button placed at the 8’clock position which when double clicked sends distress alarms to 10 designated guardians. Keeping in line the safety features and uniqueness of the watch, an innovative three-tiered campaign using radio as a medium was executed in 21 cities.

    The first phase included time checks sponsored by Sonata; as time-checks have a synergistic fit with the 8‘o’clock button awareness generation. The second phase comprised conversations with some of the great Indian women achievers like Sakshi Malik, Saundarya Rajesh, Sujitha Bora, Tashi & Nungshi, Deepa Malik, Sneha Mohandass and many more with RJ Richa Anirudh on a show titled as ‘Manzil Pe Nazar’, bringing alive their stories of courage & achievement. In the third phase, Big FM will be shifting their studios at various on-ground public locations and bringing in 12 hours live programming from 8 pm – 8 am with an all-female crew. This first of its kind activity, under way in five metros, will continue till 7 January, 2017.

    Maxus South Asia – south India managing partner Sanchayeeta Verma said, “Sonata ACT is a smart watch with a purpose, enabling women to courageously follow their dreams. Safety is a need for every woman and concerns not only her, but her family and colleagues as well. However, we also noticed a low adoption of current safety options and realized that we needed de-mystification of the technology, create a wave of collective participation from women to corporates, and build a habit of mindfulness and usage. To do this we needed a platform with relatable real-life people & generate momentum. Our effectiveness studies have shown high ROI for radio. The medium not only helps participation and engagement, but also offers significant digital platforms and multimedia amplification.”

    Titan Company CMO – watches and accessories Suparna Mitra said, “In India, safety is a huge concern for women and their families. As Indian women are evolving and progressing to take on more challenges, we realized there is a huge market for a safety watch which will help women pursue their dreams.”

    BIG Network CEO Tarun Katial said, “We at 92.7 BIG FM, are thrilled about the initiative that Sonata has implemented on a large scale as part of the brand launching a line of safety watches called ‘ACT-App-Enabled Coordinates Tracker’.”

  • Samsung’s new campaign on customer service

    Samsung’s new campaign on customer service

    MUMBAI: Samsung India recently launched a nationwide digital and television campaign showcasing its initiative to take customer service to the doorsteps of consumers in the hinterlands.

    The new campaign – conceptualised by Cheil India and unveiled across 50 channels — showcases the journey of a young Samsung engineer, who is on his way to help with services in a remote village in India. The commercial underlines Samsung’s vision of creating long-term relationship with its consumers through timely service.

    Samsung India CMO Ranjivjit Singh said their new initiative of expanding to rural India, right up to the taluka level, helps them in taking care of their valued customers, wherever they were. The new campaign video gives a glimpse of yet another initiative towards ‘Make for India’ commitment.

    Cheil India CCO Sagar Mahabaleshwarkar said even the most advanced products needed some TLC once in a while. While others might expect visiting the service centres, Samsung visits the consumer instead. That’s the measure of Samsung’s emotional investment in its customers.

  • Samsung’s new campaign on customer service

    Samsung’s new campaign on customer service

    MUMBAI: Samsung India recently launched a nationwide digital and television campaign showcasing its initiative to take customer service to the doorsteps of consumers in the hinterlands.

    The new campaign – conceptualised by Cheil India and unveiled across 50 channels — showcases the journey of a young Samsung engineer, who is on his way to help with services in a remote village in India. The commercial underlines Samsung’s vision of creating long-term relationship with its consumers through timely service.

    Samsung India CMO Ranjivjit Singh said their new initiative of expanding to rural India, right up to the taluka level, helps them in taking care of their valued customers, wherever they were. The new campaign video gives a glimpse of yet another initiative towards ‘Make for India’ commitment.

    Cheil India CCO Sagar Mahabaleshwarkar said even the most advanced products needed some TLC once in a while. While others might expect visiting the service centres, Samsung visits the consumer instead. That’s the measure of Samsung’s emotional investment in its customers.

  • #IAmGreenArmy, campaigns Mahindra Lifespaces

    #IAmGreenArmy, campaigns Mahindra Lifespaces

    MUMBAI: Mahindra Lifespace Developers, the real estate and infrastructure development arm of the Mahindra Group, has launched #IAmGreenArmy, a social media campaign.

    Combining online and offline initiatives and spearheaded by creative digital media firm Gozoop, #IAmGreenArmy leverages Twitter and Facebook to enhance awareness of sustainable living habits and choices. In its third year, Green Army by MLDL is an outreach programme that identifies children as primary change agents, and aims to inculcate resource-conscious behavior, while encouraging them to spread the word amongst friends and family.

    MLDL VP – Marketing & CRM Sunil Sharma said that, with social media today universally acknowledged as an effective medium to facilitate a meaningful exchange of ideas, they hoped the campaign will bring together all the stakeholders to ensure a sustainable and healthy future for the planet.”

    Gozoop co-founder & CEO Ahmed Naqvi said that Mahindra Lifespaces’ #IAmGreenArmy encouraged citizens to make better choices that have a lasting impact on the society.

  • #IAmGreenArmy, campaigns Mahindra Lifespaces

    #IAmGreenArmy, campaigns Mahindra Lifespaces

    MUMBAI: Mahindra Lifespace Developers, the real estate and infrastructure development arm of the Mahindra Group, has launched #IAmGreenArmy, a social media campaign.

    Combining online and offline initiatives and spearheaded by creative digital media firm Gozoop, #IAmGreenArmy leverages Twitter and Facebook to enhance awareness of sustainable living habits and choices. In its third year, Green Army by MLDL is an outreach programme that identifies children as primary change agents, and aims to inculcate resource-conscious behavior, while encouraging them to spread the word amongst friends and family.

    MLDL VP – Marketing & CRM Sunil Sharma said that, with social media today universally acknowledged as an effective medium to facilitate a meaningful exchange of ideas, they hoped the campaign will bring together all the stakeholders to ensure a sustainable and healthy future for the planet.”

    Gozoop co-founder & CEO Ahmed Naqvi said that Mahindra Lifespaces’ #IAmGreenArmy encouraged citizens to make better choices that have a lasting impact on the society.