ITV

Category: Ad Campaigns

  • Bhool Kar Bhi Mat Bhoolna Policybazaar.com

    Bhool Kar Bhi Mat Bhoolna Policybazaar.com

    MUMBAI: Policybazaar.com, India’s largest insurance website and comparison portal, has launched a new television campaign, with the tagline “Policybazaar.com Par Term Insurance Lena Bhool Kar Bhi Mat Bhoolna.”  The campaign aims to highlight the importance of having a term insurance plan. 

    The new TV commercial will see actress Achint Kaur as a Séance medium. With this campaign, Policybazaar.com intends to give a push to the consumers’ buying decisions, by focusing on the challenges that the family would have to face in their absence, including inability to sustain the current lifestyle. A month long campaign is designed by the in-house team of Policybazaar.com and executed by K Silent Productions.  

    The TV campaign went on air on 15 January, 2017.  

    Policybazaar.com Group CMO and PaisaBazaar.com CEO Naveen Kukreja said, “Term insurance with sufficient life cover is the must have product for a person with dependents. The main objective of a term insurance plan is to provide replacement of your income in your absence.”

    Policybazaar.com head of marketing Sai Narayan added, “Through the campaign, we aim to re- emphasize the importance of financial protection and change consumers’ mindset which tend to believe that they are invincible and won’t die young. The TVC also accentuates the ease of comparing and buying insurance policy. Though the commercial has entertaining and humorous quotient attached to it but surely leaves behind the strong message of securing financial future of the family.”

    The TV commercial starts in a fancy background; a woman who has lost her husband meets a psychic in order to communicate with his spirit. As she laments about his loss, asks the psychic to make her talk to husband once. The psychic touches the husband’s photograph and becomes a medium to communicate with the dead husband’s spirit. The widow asks for the term Insurance’s papers which the husband’s spirit denies to have had at first place as he forgot to get buy the policy. To this the husband spirit squeakily replies that he didn’t know that he will die. Now, the drama unfolds when the woman starts scolding her deceased husband for not remembering to buy a term insurance. She further reminds him about the term plan of Rs. 1 crore they have decided to purchase on Policybazaar.com for a minimum premium of Rs. 490 per month. She enlightens the purpose of getting a term plan which can pay off their home loan EMI, kid’s school fees and the lump sum she would have got for her lifetime. 

    The commercial consciously takes a humorous route to convey the message, which has been the tone of the brand, in an otherwise serious insurance category.

  • Bhool Kar Bhi Mat Bhoolna Policybazaar.com

    Bhool Kar Bhi Mat Bhoolna Policybazaar.com

    MUMBAI: Policybazaar.com, India’s largest insurance website and comparison portal, has launched a new television campaign, with the tagline “Policybazaar.com Par Term Insurance Lena Bhool Kar Bhi Mat Bhoolna.”  The campaign aims to highlight the importance of having a term insurance plan. 

    The new TV commercial will see actress Achint Kaur as a Séance medium. With this campaign, Policybazaar.com intends to give a push to the consumers’ buying decisions, by focusing on the challenges that the family would have to face in their absence, including inability to sustain the current lifestyle. A month long campaign is designed by the in-house team of Policybazaar.com and executed by K Silent Productions.  

    The TV campaign went on air on 15 January, 2017.  

    Policybazaar.com Group CMO and PaisaBazaar.com CEO Naveen Kukreja said, “Term insurance with sufficient life cover is the must have product for a person with dependents. The main objective of a term insurance plan is to provide replacement of your income in your absence.”

    Policybazaar.com head of marketing Sai Narayan added, “Through the campaign, we aim to re- emphasize the importance of financial protection and change consumers’ mindset which tend to believe that they are invincible and won’t die young. The TVC also accentuates the ease of comparing and buying insurance policy. Though the commercial has entertaining and humorous quotient attached to it but surely leaves behind the strong message of securing financial future of the family.”

    The TV commercial starts in a fancy background; a woman who has lost her husband meets a psychic in order to communicate with his spirit. As she laments about his loss, asks the psychic to make her talk to husband once. The psychic touches the husband’s photograph and becomes a medium to communicate with the dead husband’s spirit. The widow asks for the term Insurance’s papers which the husband’s spirit denies to have had at first place as he forgot to get buy the policy. To this the husband spirit squeakily replies that he didn’t know that he will die. Now, the drama unfolds when the woman starts scolding her deceased husband for not remembering to buy a term insurance. She further reminds him about the term plan of Rs. 1 crore they have decided to purchase on Policybazaar.com for a minimum premium of Rs. 490 per month. She enlightens the purpose of getting a term plan which can pay off their home loan EMI, kid’s school fees and the lump sum she would have got for her lifetime. 

    The commercial consciously takes a humorous route to convey the message, which has been the tone of the brand, in an otherwise serious insurance category.

  • ‘Choose Your Twinkle’ on Valentine’s

    ‘Choose Your Twinkle’ on Valentine’s

    MUMBAI: BlueStone.com has launched a new campaign to further strengthen its position as the go to destination for modern contemporary jewellery. Reaching out to consumers through a new television commercial (TVC), the ad film showcases how beautiful jewellery connects emotionally, summing it up with the ‘Choose Your Twinkle’ catchphrase.

    The new commercial continues to build the brand narrative around how effortless browsing and range of beautiful designs make the BlueStone.com experience unique & delightful.

    The storyboard of the ad film reveals an indoor set-up that looks like a retreat for musings and relaxation. Two close friends in a tête-à-tête, one painting her nails and the other busy with her phone. The former is trying to convince her friend to go along on a double date, the latter however is unenthusiastic and engrossed in browsing on BlueStone.com. But suddenly, her no makes way for an easy yes as she zeroes in on the perfect pendant. Why should one loose an occasion to show off that perfect look, isn’t it!

    The film concludes showcasing an awesome range of pendants available on BlueStone.com, wrapping it up with the tagline ‘Choose Your Twinkle’.

    The new campaign is intended at promoting the brand ahead of Valentine’s Day, which is an important occasion for jewellery retailers at the beginning of the year. The company is undertaking an aggressive approach towards marketing, in order to build a strong brand recall and boost its customer base.

    BlueStone.com CMO Pushkar Jain said, “Our research has shown that increasingly women are buying jewellery on pure impulse, beyond traditionally defined occasions. BlueStone.com offers a wide range of precious jewellery, designed for day to day wear, precisely catering to such audience. This second TVC in the ‘Choose Your Twinkle’ campaign highlights our unique proposition of trendy styles and effortless browsing.”

    Contract Advertising national creative director Ashish Chakravarty said, “With Bluestone.com our stories are about women and their charming every day. They date, they fight, they make up and invent reasons to take the day on with a twinkle in their eyes.”

  • ‘Choose Your Twinkle’ on Valentine’s

    ‘Choose Your Twinkle’ on Valentine’s

    MUMBAI: BlueStone.com has launched a new campaign to further strengthen its position as the go to destination for modern contemporary jewellery. Reaching out to consumers through a new television commercial (TVC), the ad film showcases how beautiful jewellery connects emotionally, summing it up with the ‘Choose Your Twinkle’ catchphrase.

    The new commercial continues to build the brand narrative around how effortless browsing and range of beautiful designs make the BlueStone.com experience unique & delightful.

    The storyboard of the ad film reveals an indoor set-up that looks like a retreat for musings and relaxation. Two close friends in a tête-à-tête, one painting her nails and the other busy with her phone. The former is trying to convince her friend to go along on a double date, the latter however is unenthusiastic and engrossed in browsing on BlueStone.com. But suddenly, her no makes way for an easy yes as she zeroes in on the perfect pendant. Why should one loose an occasion to show off that perfect look, isn’t it!

    The film concludes showcasing an awesome range of pendants available on BlueStone.com, wrapping it up with the tagline ‘Choose Your Twinkle’.

    The new campaign is intended at promoting the brand ahead of Valentine’s Day, which is an important occasion for jewellery retailers at the beginning of the year. The company is undertaking an aggressive approach towards marketing, in order to build a strong brand recall and boost its customer base.

    BlueStone.com CMO Pushkar Jain said, “Our research has shown that increasingly women are buying jewellery on pure impulse, beyond traditionally defined occasions. BlueStone.com offers a wide range of precious jewellery, designed for day to day wear, precisely catering to such audience. This second TVC in the ‘Choose Your Twinkle’ campaign highlights our unique proposition of trendy styles and effortless browsing.”

    Contract Advertising national creative director Ashish Chakravarty said, “With Bluestone.com our stories are about women and their charming every day. They date, they fight, they make up and invent reasons to take the day on with a twinkle in their eyes.”

  • Not a Grey moment to lose, Advance with Crocin

    Not a Grey moment to lose, Advance with Crocin

    MUMBAI: A body pain can upset your daily schedule. In a fast paced life, we’re constantly on the go and there’s no room for any downtime. Crocin Advance comes in handy at those times when a sudden pain slows you down and you need to be back in action real quick.

    ‘Not a moment to lose’, is what Grey group India’s new campaign for Crocin Advance tries to bring to the fore. The campaign depicts the situation of an ambulance driver and how, given the critical nature of his job, he can’t afford any downtime when there are others depending on him. It also includes a doctor’s recommendation of Crocin Advance for the first time ever. Thus, further validating its legitimacy and effectiveness.

    Grey group India north president Ketan Desai said, ”The communication challenge was to convince the consumers that Crocin Advance has Optizorb formula that releases medicine in five minutes. TVC is engaging that leverages a deep insight & creates a strong story. It establishes competitive superiority vs. other Paracetamol tablets strongly.

    Grey group India executive creative director Varun Goswami added, “The campaign started with a simple realisation that while pain can strike at any time, there are some situations in which a person can’t afford to let that pain slow him down. This is the story of one such individual.”

    It will be spread across different media, comprising of a T.V. commercial, press ads and POS.

  • Not a Grey moment to lose, Advance with Crocin

    Not a Grey moment to lose, Advance with Crocin

    MUMBAI: A body pain can upset your daily schedule. In a fast paced life, we’re constantly on the go and there’s no room for any downtime. Crocin Advance comes in handy at those times when a sudden pain slows you down and you need to be back in action real quick.

    ‘Not a moment to lose’, is what Grey group India’s new campaign for Crocin Advance tries to bring to the fore. The campaign depicts the situation of an ambulance driver and how, given the critical nature of his job, he can’t afford any downtime when there are others depending on him. It also includes a doctor’s recommendation of Crocin Advance for the first time ever. Thus, further validating its legitimacy and effectiveness.

    Grey group India north president Ketan Desai said, ”The communication challenge was to convince the consumers that Crocin Advance has Optizorb formula that releases medicine in five minutes. TVC is engaging that leverages a deep insight & creates a strong story. It establishes competitive superiority vs. other Paracetamol tablets strongly.

    Grey group India executive creative director Varun Goswami added, “The campaign started with a simple realisation that while pain can strike at any time, there are some situations in which a person can’t afford to let that pain slow him down. This is the story of one such individual.”

    It will be spread across different media, comprising of a T.V. commercial, press ads and POS.

  • ‘InnovatorsRace50’: Capgemini teams up with CNN

    ‘InnovatorsRace50’: Capgemini teams up with CNN

    MUMBAI: Capgemini has turned to CNN as an international media partner to bring InnovatorsRace50 to life amongst the network’s huge global audience on digital and TV. This follows a successful partnership in 2016 for Capgemini’s Innovators Race, where a branded content campaign established the competition amongst CNN audiences.

    Entrants have until 28 Februray to take part in Capgemini’s contest via innovatorsrace50.com and will compete across five categories: Govtech and Social Enterprises, Fintech and Mobility, Consumers and Well-Being, Digital Processes and Transformation, Data and Security. Five winning startups will then earn the chance to each secure business backing of US$50,000 equity free funding, extensive networking opportunities, participation in international tech events, access to industry experts and the possibility of becoming a Capgemini partner.

    At the heart of the international multiplatform campaign on CNN is Capgemini’s exclusive sponsorship of CNN editorial content ‘Unicorns’. A digital content hub on CNNMoney which will be CNN’s home for multi-media content about start-ups and entrepreneurs, including a series of videos featuring successful startup founders. Alongside the editorial content will be a number of bespoke branded content Capgemini videos produced by CNN International Commercial’s award-winning brand content studio Create. Capgemini’s campaign and branded content will be targeted to reach key audiences using CNN AIM (Audience Insight Measurement).

    As part of the digital integration and following the announcement of the InnovatorsRace50’s 10 finalists in June, CNN will publish a unique ranking of the 50 most active and promising startup companies valued at over US$1 billion USD in 2017: The Unicorns 50.

    In addition, the campaign will be extended on television with a special Capgemini-sponsored 30-minute programme entitled ‘Unicorns’ airing in October on CNN International available in over 322 million homes and hotel rooms worldwide.

    “We are thrilled to once again collaborate with Capgemini this year and celebrate its 50th anniversary while being involved in the exciting InnovatorsRace adventure,” comments CNN International Commercial French-Speaking Europe territories sales director Clementine Soilly. “Being at the forefront of innovation, CNN is the perfect international partner to go beyond standard advertising and amplify the InnovatorsRace50’s mission to shine a spotlight on disruptive startups around the world.”

    “CNN is a key media partner to drive reach and engagement for InnovatorsRace50, our special 50th Anniversary edition set up to celebrate the spirit of innovative entrepreneurship,” comments, Capgemini group branding and advertising VP Emmanuel Lochon. “The sponsored multi-format content campaign combined with our global contest work hand in hand to share the stories of some of the most successful start-ups of today while supporting the potential unicorns of tomorrow.”

  • ‘InnovatorsRace50’: Capgemini teams up with CNN

    ‘InnovatorsRace50’: Capgemini teams up with CNN

    MUMBAI: Capgemini has turned to CNN as an international media partner to bring InnovatorsRace50 to life amongst the network’s huge global audience on digital and TV. This follows a successful partnership in 2016 for Capgemini’s Innovators Race, where a branded content campaign established the competition amongst CNN audiences.

    Entrants have until 28 Februray to take part in Capgemini’s contest via innovatorsrace50.com and will compete across five categories: Govtech and Social Enterprises, Fintech and Mobility, Consumers and Well-Being, Digital Processes and Transformation, Data and Security. Five winning startups will then earn the chance to each secure business backing of US$50,000 equity free funding, extensive networking opportunities, participation in international tech events, access to industry experts and the possibility of becoming a Capgemini partner.

    At the heart of the international multiplatform campaign on CNN is Capgemini’s exclusive sponsorship of CNN editorial content ‘Unicorns’. A digital content hub on CNNMoney which will be CNN’s home for multi-media content about start-ups and entrepreneurs, including a series of videos featuring successful startup founders. Alongside the editorial content will be a number of bespoke branded content Capgemini videos produced by CNN International Commercial’s award-winning brand content studio Create. Capgemini’s campaign and branded content will be targeted to reach key audiences using CNN AIM (Audience Insight Measurement).

    As part of the digital integration and following the announcement of the InnovatorsRace50’s 10 finalists in June, CNN will publish a unique ranking of the 50 most active and promising startup companies valued at over US$1 billion USD in 2017: The Unicorns 50.

    In addition, the campaign will be extended on television with a special Capgemini-sponsored 30-minute programme entitled ‘Unicorns’ airing in October on CNN International available in over 322 million homes and hotel rooms worldwide.

    “We are thrilled to once again collaborate with Capgemini this year and celebrate its 50th anniversary while being involved in the exciting InnovatorsRace adventure,” comments CNN International Commercial French-Speaking Europe territories sales director Clementine Soilly. “Being at the forefront of innovation, CNN is the perfect international partner to go beyond standard advertising and amplify the InnovatorsRace50’s mission to shine a spotlight on disruptive startups around the world.”

    “CNN is a key media partner to drive reach and engagement for InnovatorsRace50, our special 50th Anniversary edition set up to celebrate the spirit of innovative entrepreneurship,” comments, Capgemini group branding and advertising VP Emmanuel Lochon. “The sponsored multi-format content campaign combined with our global contest work hand in hand to share the stories of some of the most successful start-ups of today while supporting the potential unicorns of tomorrow.”

  • Asian Paints ‘Baarish’, proves O&M point

    Asian Paints ‘Baarish’, proves O&M point

    MUMBAI: Asian Paints has roped in Ogilvy & Mather as the creative agency to conceptualise ‘Baarish Ko Aane Do’ campaign for UltimaProtek. The brief given to the agency was to establish UltimaProtek as the best waterproofing paint.

    There is a clear opportunity within the exterior category to own a differentiated, stable, strong and consistent positioning that is rooted in highlighting water as the main cause of all exterior problems. With UltimaProtek and its superior water protection properties, Asian Paints can confidently tap into this category opportunity. This will also enable AP to elevate the brand stature for UltimaProtek as a technologically-superior and innovative painting system in the exteriors category.

    With this objective in mind, the team came up with the core thought, “Since the product can really withstand the pressure of heavy rains, why don’t we dare the rains to see if they can overcome us.”

    A truly refreshing and interesting take on the brief, this dare allows for various extensions across media. To launch the campaign we have a film with our brand ambassador, Ranbir Kapoor, in a never ever seen role before, an acclaimed classical singer, exponent of Raag Malhar. He is in love with his neighbour but her parents want to marry her off to someone else. So what does he do? Every time the girl’s parents fix a match, he ruins it by calling upon the rain to create havoc in their life and their non-Asian Paints house. Finally the girl’s parents give in. And our classical singer gets the girl thanks to his Raag that calls upon the rain and Asian Paints UltimaProtek that has kept his house always protected in spite of the heavy rain called upon by the classical singer.

    Ogilvy Mumbai executive creative director said, “We had a lot of fun working on this brief. The fun and the madness is quite evident in the work. I must thank Prasoon Pandey for making this commercial come alive. My team and I are looking forward to execute the other surround ideas on the same platform.”

    In addition to the TVC there are various ideas in the pipeline stemming from the core idea of Baarish Ko Aane Do. The campaign will be live across TV, POS, OOH, press and digital.

  • Asian Paints ‘Baarish’, proves O&M point

    Asian Paints ‘Baarish’, proves O&M point

    MUMBAI: Asian Paints has roped in Ogilvy & Mather as the creative agency to conceptualise ‘Baarish Ko Aane Do’ campaign for UltimaProtek. The brief given to the agency was to establish UltimaProtek as the best waterproofing paint.

    There is a clear opportunity within the exterior category to own a differentiated, stable, strong and consistent positioning that is rooted in highlighting water as the main cause of all exterior problems. With UltimaProtek and its superior water protection properties, Asian Paints can confidently tap into this category opportunity. This will also enable AP to elevate the brand stature for UltimaProtek as a technologically-superior and innovative painting system in the exteriors category.

    With this objective in mind, the team came up with the core thought, “Since the product can really withstand the pressure of heavy rains, why don’t we dare the rains to see if they can overcome us.”

    A truly refreshing and interesting take on the brief, this dare allows for various extensions across media. To launch the campaign we have a film with our brand ambassador, Ranbir Kapoor, in a never ever seen role before, an acclaimed classical singer, exponent of Raag Malhar. He is in love with his neighbour but her parents want to marry her off to someone else. So what does he do? Every time the girl’s parents fix a match, he ruins it by calling upon the rain to create havoc in their life and their non-Asian Paints house. Finally the girl’s parents give in. And our classical singer gets the girl thanks to his Raag that calls upon the rain and Asian Paints UltimaProtek that has kept his house always protected in spite of the heavy rain called upon by the classical singer.

    Ogilvy Mumbai executive creative director said, “We had a lot of fun working on this brief. The fun and the madness is quite evident in the work. I must thank Prasoon Pandey for making this commercial come alive. My team and I are looking forward to execute the other surround ideas on the same platform.”

    In addition to the TVC there are various ideas in the pipeline stemming from the core idea of Baarish Ko Aane Do. The campaign will be live across TV, POS, OOH, press and digital.