MUMBAI: Priyanka Communications has launched a TV commercial for its latest offering ‘Centric Mobile’. Centric Mobiles present an unmatchable value proposition, one that combines best-in-class features with competitive prices.
Strategised and conceptualised by Eggfirst, a Mumbai-based, full-service advertising agency, the film is expected to touch the hearts and minds of consumers. The TVC will be followed by a multi-media campaign.
“Eggfirst presented a very detailed and promising approach to communicate the value proposition of the brand ‘Centric’. We were impressed with their consumer insight, which positioned the mobile with a specific consumer profile. Not to mention the emotional zone through which we wished to connect with our consumers,” says Priyanka Communications director Manish Agarwal.
Eggfirst CMD Ravikant Banka commented, “We are delighted to be given the stewardship of this upcoming brand.”
MUMBAI: Priyanka Communications has launched a TV commercial for its latest offering ‘Centric Mobile’. Centric Mobiles present an unmatchable value proposition, one that combines best-in-class features with competitive prices.
Strategised and conceptualised by Eggfirst, a Mumbai-based, full-service advertising agency, the film is expected to touch the hearts and minds of consumers. The TVC will be followed by a multi-media campaign.
“Eggfirst presented a very detailed and promising approach to communicate the value proposition of the brand ‘Centric’. We were impressed with their consumer insight, which positioned the mobile with a specific consumer profile. Not to mention the emotional zone through which we wished to connect with our consumers,” says Priyanka Communications director Manish Agarwal.
Eggfirst CMD Ravikant Banka commented, “We are delighted to be given the stewardship of this upcoming brand.”
MUMBAI: A joint initiative of two of India’s premier advertising, marketing and media Associations, The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) will aim to create a campaign that focuses on mitigating violence against women at Goafest 2017.
TAC president Raj Nayak said, “We prepared a creative brief in consultation with two women’s rights groups and decided to invite entries from Agencies across the country to prepare a campaign that will show that communication is a force for good. The subject of violence against women is something that needs our urgent attention.”
AAAI president Nakul Chopra added, “The Call for Entries had to be something that would stir the entire creative community into action. I am very happy with the response we are getting from our community to our initiative. The winning campaign will be produced and launched at Goafest on 7 April, 2017. I believe it would make the Goafest very meaningful.”
The Call for Entries campaign has been conceptualized and designed by FCB Ulka.
FCB Ulka national creative director Keegan Pinto said, “Some impactful messaging addressing crimes against women is simply the need of the hour. If we can make even the smallest difference and make one person change, or prevent one incident from happening, our job is done. No advertising is greater than the home environment or the grooming of children to fight this epidemic, but impactful communication can, as we know, cause a stir and make a small dent, especially if it is share-worthy.”
The activity is live and the deadline to send in the entries to the AAAI is 15 February, 2017. The entries would be judged by an elite jury and the winning entries will be produced as a multimedia campaign and released on April 7, 2017 at the Goafest.
MUMBAI: A joint initiative of two of India’s premier advertising, marketing and media Associations, The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) will aim to create a campaign that focuses on mitigating violence against women at Goafest 2017.
TAC president Raj Nayak said, “We prepared a creative brief in consultation with two women’s rights groups and decided to invite entries from Agencies across the country to prepare a campaign that will show that communication is a force for good. The subject of violence against women is something that needs our urgent attention.”
AAAI president Nakul Chopra added, “The Call for Entries had to be something that would stir the entire creative community into action. I am very happy with the response we are getting from our community to our initiative. The winning campaign will be produced and launched at Goafest on 7 April, 2017. I believe it would make the Goafest very meaningful.”
The Call for Entries campaign has been conceptualized and designed by FCB Ulka.
FCB Ulka national creative director Keegan Pinto said, “Some impactful messaging addressing crimes against women is simply the need of the hour. If we can make even the smallest difference and make one person change, or prevent one incident from happening, our job is done. No advertising is greater than the home environment or the grooming of children to fight this epidemic, but impactful communication can, as we know, cause a stir and make a small dent, especially if it is share-worthy.”
The activity is live and the deadline to send in the entries to the AAAI is 15 February, 2017. The entries would be judged by an elite jury and the winning entries will be produced as a multimedia campaign and released on April 7, 2017 at the Goafest.
MUMBAI: DTDC Express has launched its new integrated brand campaign featuring its brand ambassador, former skipper of the Indian cricket team Sourav Ganguly.
The new brand campaign with Sourav Ganguly at its helm brings out the credentials of DTDC’s vast network, its extensive service offerings with a commitment to go that extra mile to ensure that every customer’s parcel reaches its desired destination on time with utmost safety & security. Therefore, DTDC is not just in the business of ‘Delivering value’ but a business that ‘Goes Beyond the Parcel’.
India is a progressive nation with several untapped aspirations & dreams. Through prime minister Narendra Modi’s vision of ‘Make in India’, logistics is acting as the central force of connecting people to help realize their aspirations & dreams like never before.
Highlighting DTDC’s philosophy behind its positioning, DTDC Express Limited executive director Abhishek Chakraborty said, “Every parcel brings with it, a bagful of emotions for the customer in the form of anticipation, excitement, love, relief or aspiration. And for our business partners it often serves as a medium to realize their pride & ambition. DTDC is not merely in the business of transferring things efficiently from point A to point B. By delivering all these and more to the remotest of corners in the country at affordable rates, we are helping realizing aspirations, beyond any boundaries!”
He further goes on to add, “DTDC is a brand that is built on a ‘Humane Ethos’ that resonates directly with its vast network of more than 10,500 Franchisees spread across 11,000 pin codes across India and 20 countries worldwide. DTDC’s Technology driven innovations have further propelled greater customer satisfaction by providing End-to-End Solutions starting from E-Fulfilment to digitised last mile delivery. At DTDC, we define progress by consistent endeavors of raising our standards of operational quality to achieve service excellence through Hi-End automation. This enables DTDC to bring about a transformation in the way it delivers parcels across its network”.
Therefore, DTDC builds a strong resonance through Technology with a Human Connect to serve its customers across categories like B2B, B2C & C2C. Publicis has developed & designed this brilliantly beautiful concept around ‘Going beyond the Parcel’.
Publicis South Asia MD CCO Bobby Pawar explains, “When Jigar, Srijan and team started work on the brief, we looked for the true meaning of the box. We realised it’s not just a container, but a carrier. Sometimes, it carries the joy of an unexpected surprise. Other times the sigh of relief when what needed reaches on time. Or at times a quiet smile that blossoms from receiving a thoughtful gift. Or the triumphs of getting an order reach on schedule. This is what the campaign is based on.’
This Brand Campaign consists of a 90 seconds Film and a series of shorter edits directed by Luv Kalla & his team from Bubblewrap Entertainment. The film has effortlessly brought out a massive canvas that brings out the scale and the extent of DTDC’s operational landscape. The director has effectively managed to bring out the warmth by capturing feelings & emotions of people from different regions across the country that would include small towns in the interiors of India coupled with bustling warehouses in the heart of urban India. The lyrics of this film have been crafted by Srijan Shukla and the soundtrack has been composed by Rajiv Bhalla.
The new brand campaign has been rolled out in the form of a TVC, which is also being played at Cinema Multiplexes & Outdoor advertising nationally. This film is also being digitally amplified via DTDC’s official social media channels like Facebook & YouTube.
MUMBAI: DTDC Express has launched its new integrated brand campaign featuring its brand ambassador, former skipper of the Indian cricket team Sourav Ganguly.
The new brand campaign with Sourav Ganguly at its helm brings out the credentials of DTDC’s vast network, its extensive service offerings with a commitment to go that extra mile to ensure that every customer’s parcel reaches its desired destination on time with utmost safety & security. Therefore, DTDC is not just in the business of ‘Delivering value’ but a business that ‘Goes Beyond the Parcel’.
India is a progressive nation with several untapped aspirations & dreams. Through prime minister Narendra Modi’s vision of ‘Make in India’, logistics is acting as the central force of connecting people to help realize their aspirations & dreams like never before.
Highlighting DTDC’s philosophy behind its positioning, DTDC Express Limited executive director Abhishek Chakraborty said, “Every parcel brings with it, a bagful of emotions for the customer in the form of anticipation, excitement, love, relief or aspiration. And for our business partners it often serves as a medium to realize their pride & ambition. DTDC is not merely in the business of transferring things efficiently from point A to point B. By delivering all these and more to the remotest of corners in the country at affordable rates, we are helping realizing aspirations, beyond any boundaries!”
He further goes on to add, “DTDC is a brand that is built on a ‘Humane Ethos’ that resonates directly with its vast network of more than 10,500 Franchisees spread across 11,000 pin codes across India and 20 countries worldwide. DTDC’s Technology driven innovations have further propelled greater customer satisfaction by providing End-to-End Solutions starting from E-Fulfilment to digitised last mile delivery. At DTDC, we define progress by consistent endeavors of raising our standards of operational quality to achieve service excellence through Hi-End automation. This enables DTDC to bring about a transformation in the way it delivers parcels across its network”.
Therefore, DTDC builds a strong resonance through Technology with a Human Connect to serve its customers across categories like B2B, B2C & C2C. Publicis has developed & designed this brilliantly beautiful concept around ‘Going beyond the Parcel’.
Publicis South Asia MD CCO Bobby Pawar explains, “When Jigar, Srijan and team started work on the brief, we looked for the true meaning of the box. We realised it’s not just a container, but a carrier. Sometimes, it carries the joy of an unexpected surprise. Other times the sigh of relief when what needed reaches on time. Or at times a quiet smile that blossoms from receiving a thoughtful gift. Or the triumphs of getting an order reach on schedule. This is what the campaign is based on.’
This Brand Campaign consists of a 90 seconds Film and a series of shorter edits directed by Luv Kalla & his team from Bubblewrap Entertainment. The film has effortlessly brought out a massive canvas that brings out the scale and the extent of DTDC’s operational landscape. The director has effectively managed to bring out the warmth by capturing feelings & emotions of people from different regions across the country that would include small towns in the interiors of India coupled with bustling warehouses in the heart of urban India. The lyrics of this film have been crafted by Srijan Shukla and the soundtrack has been composed by Rajiv Bhalla.
The new brand campaign has been rolled out in the form of a TVC, which is also being played at Cinema Multiplexes & Outdoor advertising nationally. This film is also being digitally amplified via DTDC’s official social media channels like Facebook & YouTube.
MUMBAI: CEAT was always a brand that reflected road insights in its communication. That coupled with the core brand promise of safety got us thinking on the current brief. While the ‘idiots’ campaign reflected common road behaviour, this rendition aims to focus more on the person who makes every rider / driver’s worst nightmare come true – be it the guy who runs and stops ahead of your bike without any warning, or the one who thinks his hand can stop any vehicle with just a gesture. The space is potent enough for multiple personality renditions as India is full of such people. In portraying them, we aim to also educate on road sense.
In the new TVC, “In the Game of Roads, CEAT Helps”, the concept of “Be Idiot Safe” campaign was evolved to the next level. TVC shows a jaywalker sprint through traffic, forcing the vehicle to brake instantaneously. This creates a ripple effect as everyone stops what they are doing busy staring at the jaywalker anticipating a collision—all in freeze frame. Amidst the chaos, a motorcyclist screeches to a halt gaining attention of the crowd causing a series of mishaps in the background; however, the motorist and the jaywalker remain to be safe with the help of CEAT Superior Grip Tyre.
CEAT Limited ED-Operations Arnab Banerjee said, “CEAT’s purpose is to make mobility safer and smarter every day, and the chaos caused by jaywalkers creates the context for delivering the message that CEAT is the safest bet on Indian roads. As a brand we have been evolving our association and brand communication related to safety which was prevalent in the past Idiot safe and Tubeless campaigns. We wish to fortify and strengthen our market share in both the two wheeler and four wheeler segments and the TVC campaign is aligned to these objectives.
CEAT Tyres VP marketing Nitish Bajaj, “The TVC campaign revolves around communicating CEAT as a safe brand in the two wheeler segment. The brand communication for CEAT is geared towards safety on Indian roads and you will see the same across our other product categories as well. The campaign is well aligned with our objective to have a long-lasting association with safety. Going forward, we wish to achieve a strong brand equity linked to safety along with realising our business goals.”
Ogilvy Advertising ECD Kiran Anthony said, “The most heart wrenching moment for any rider or driver on the road is a pedestrian in front of his vehicle. While the pedestrian is cool, calm and composed with the knowledge that his antics will save him from accidents. Fact is, antics didn’t. The tyres did. And that’s what we tried to highlight in the commercials. When the world around reacts to the pedestrians foolishness, all he does is sheepishly grin and walk away, thanks to CEAT tyres.”
MUMBAI: CEAT was always a brand that reflected road insights in its communication. That coupled with the core brand promise of safety got us thinking on the current brief. While the ‘idiots’ campaign reflected common road behaviour, this rendition aims to focus more on the person who makes every rider / driver’s worst nightmare come true – be it the guy who runs and stops ahead of your bike without any warning, or the one who thinks his hand can stop any vehicle with just a gesture. The space is potent enough for multiple personality renditions as India is full of such people. In portraying them, we aim to also educate on road sense.
In the new TVC, “In the Game of Roads, CEAT Helps”, the concept of “Be Idiot Safe” campaign was evolved to the next level. TVC shows a jaywalker sprint through traffic, forcing the vehicle to brake instantaneously. This creates a ripple effect as everyone stops what they are doing busy staring at the jaywalker anticipating a collision—all in freeze frame. Amidst the chaos, a motorcyclist screeches to a halt gaining attention of the crowd causing a series of mishaps in the background; however, the motorist and the jaywalker remain to be safe with the help of CEAT Superior Grip Tyre.
CEAT Limited ED-Operations Arnab Banerjee said, “CEAT’s purpose is to make mobility safer and smarter every day, and the chaos caused by jaywalkers creates the context for delivering the message that CEAT is the safest bet on Indian roads. As a brand we have been evolving our association and brand communication related to safety which was prevalent in the past Idiot safe and Tubeless campaigns. We wish to fortify and strengthen our market share in both the two wheeler and four wheeler segments and the TVC campaign is aligned to these objectives.
CEAT Tyres VP marketing Nitish Bajaj, “The TVC campaign revolves around communicating CEAT as a safe brand in the two wheeler segment. The brand communication for CEAT is geared towards safety on Indian roads and you will see the same across our other product categories as well. The campaign is well aligned with our objective to have a long-lasting association with safety. Going forward, we wish to achieve a strong brand equity linked to safety along with realising our business goals.”
Ogilvy Advertising ECD Kiran Anthony said, “The most heart wrenching moment for any rider or driver on the road is a pedestrian in front of his vehicle. While the pedestrian is cool, calm and composed with the knowledge that his antics will save him from accidents. Fact is, antics didn’t. The tyres did. And that’s what we tried to highlight in the commercials. When the world around reacts to the pedestrians foolishness, all he does is sheepishly grin and walk away, thanks to CEAT tyres.”
MUMBAI: The film created by Ogilvy Kolkata for Bengal Tourism traces the journey of a young girl who has come to attend a wedding and decides to explore Bengal. Through the course of her visit, she realises that in Bengal, she is never really far from home. Her wanderlust has led her into the sweetest part of India – A place that welcomes guests with open arms.
The alluring music of a mystic’s Dotara takes the shape of an old Tagore song, as the story of a Bideshini (lady from a distant land) unfolds through the changing landscapes of Bengal. Her journey takes her through the city streets of old Calcutta. She strolls through the mysterious corridors of ancient terracotta structures, dances to the tunes of a Baul’s serenade, and befriends local artisans. While the diverse cuisine of Bengal manages to sate her appetite, the hospitality of her host makes her feel at home. Like a child enthralled by the tales of an old storyteller, the Bideshini looks on in wonder as the folklore of the land come to life and arrest her in a riot of colours. Even on the coldest day, the misty hills of Darjeeling embrace her in warmth. In the end, reality meets fantasy in an old Calcutta tram. At the close of her journey, she becomes one with the land. She is not a stranger anymore.
Ogilvy & Mather executive creative director (south Asia), “In Bengal, sweetness finds different manifestations. It is in the language we speak, the hospitality we extend to our guests and our cuisine. Thus, when we were entrusted with the responsibility of creating communication for Bengal Tourism, we worked on a campaign that would identify Bengal as the sweetest part of India.”
“The campaign stays away from the stereotypes associated with Bengal as a destination and introduces new places, rituals and experiences. This film also has an endearing human touch to it. It showcases the hospitality of Bengal, something that lends uniqueness to our state,” added Ogilvy and Mather creative director (managing partner) Sujoy Roy. We hope this film makes NRI Bengalis homesick and also manage to carve a place for Bengal in every traveller’s bucket list.
MUMBAI: The film created by Ogilvy Kolkata for Bengal Tourism traces the journey of a young girl who has come to attend a wedding and decides to explore Bengal. Through the course of her visit, she realises that in Bengal, she is never really far from home. Her wanderlust has led her into the sweetest part of India – A place that welcomes guests with open arms.
The alluring music of a mystic’s Dotara takes the shape of an old Tagore song, as the story of a Bideshini (lady from a distant land) unfolds through the changing landscapes of Bengal. Her journey takes her through the city streets of old Calcutta. She strolls through the mysterious corridors of ancient terracotta structures, dances to the tunes of a Baul’s serenade, and befriends local artisans. While the diverse cuisine of Bengal manages to sate her appetite, the hospitality of her host makes her feel at home. Like a child enthralled by the tales of an old storyteller, the Bideshini looks on in wonder as the folklore of the land come to life and arrest her in a riot of colours. Even on the coldest day, the misty hills of Darjeeling embrace her in warmth. In the end, reality meets fantasy in an old Calcutta tram. At the close of her journey, she becomes one with the land. She is not a stranger anymore.
Ogilvy & Mather executive creative director (south Asia), “In Bengal, sweetness finds different manifestations. It is in the language we speak, the hospitality we extend to our guests and our cuisine. Thus, when we were entrusted with the responsibility of creating communication for Bengal Tourism, we worked on a campaign that would identify Bengal as the sweetest part of India.”
“The campaign stays away from the stereotypes associated with Bengal as a destination and introduces new places, rituals and experiences. This film also has an endearing human touch to it. It showcases the hospitality of Bengal, something that lends uniqueness to our state,” added Ogilvy and Mather creative director (managing partner) Sujoy Roy. We hope this film makes NRI Bengalis homesick and also manage to carve a place for Bengal in every traveller’s bucket list.
