ITV

Category: Ad Campaigns

  • Contrapunto BBDO creates Roca’s ‘My Bathroom’

    Contrapunto BBDO creates Roca’s ‘My Bathroom’

    MUMBAI: Roca, India’s leading manufacturer of bathroom products, today unveiled its new campaign, with its central theme as ‘My bathroom’. With an Indian actor as the protagonist in the TVC, the brand aims to connect with the Indian audience and showcase the beautiful products of Roca reflecting luxury, technology, style and variety that one desires in his/her personal space.The television commercial (TVC), created by Contrapunto BBDO, Spain is aired across channels starting today.

    With international exposure, bathrooms are evolving in India and are considered to be extensions of one’s living spaces today. The objective of the new campaign, launched in the centenary year of the brand, is to establish Roca bathrooms as the new living spaces and showcase how Roca creates unique experiences of luxury for each individual, ultimately, establishing Roca as a premium bathroom brand. Committed to delivering design excellence and creating unique experiences through pioneering ideas, Roca, through this TVC, features all the best moments of the day including trying new looks, playing with kids, spending personal time with her partner and some alone time in tranquillity.

    The TVC reinforces the brand leadership along with its expertise, lineage, design capabilities and the experiences one can expect, ultimately influencing purchase decision of the consumer. It aims to connect with a consumer who is forward-looking, smart, seeks new experiences and is exposed to international trends.

    The concept of the new Roca TVC brings alive special individual moments and showcases bathroom that caters to elevated lifestyle aspirations of the Indian customer. It shows the protagonist experiencing the bathroom as different living spaces. It opens on the protagonist trying out various outfits, appreciating her looks and establishes the bathroom space as her own personal ‘Showroom’. The Roca bathroom is next seen as her kids ‘Magic Room’ where they are seen experiencing the magic of Roca’s Smart toilet. In the next shot, Roca bathroom is seen to transform into the couple’s love abode as the ‘Heart room’. Moving forward into the film, the woman then uses the bathroom as a ‘Changing Room’ to change her looks and later as her ‘Chat Room’. Towards the end of the TVC, the protagonist is seen using the ‘Shhh Room’ as her escape from the world. The TVC signs off with ‘Roca. My Bathroom.’ The tonality of the TVC is warm, yet very dynamic, taking a consumer-centric approach with a lot of sophistication and premiumness infused in it.

    “Roca is the world leader in the definition of bathroom space and has been accepted very well in India. Moving forward, we want to strengthen the association of Roca with premium bathrooms. The new campaign aims to reinforce our commitment to providing not only products with the most advanced technology and design features but high-quality bathroom solutions and premium experience for the consumers who value excellence. We are very happy with the new campaign idea and intend to amplify it across touchpoints, TV, Print, Digital, Retail et al,” said Roca Bathroom Products Pvt. Ltd. MD-designate KE Ranganathan.

    Contrapunto BBDO Madrid general creative director Carlos Jorge adds, “From the very beginning of this project we asked ourselves why anyone would choose a premium brand like Roca to create their bathroom. And within the answer lies the idea for this campaign. If you want your bathroom to be as important as the rest of your house, if you want it to be this intimate space your share with you partner, the space where you see you children grow, to be your own personal spa where you seek renewal after a hard day at work, or at times the place where you can find your very own new look, then you are not only looking for a bathroom, but the chance to create a space as personal and particular as your living room, the children’s room or your bedroom. Roca gives you all the options to create your individual bathroom space, where every detail is a reflection of your style and the way you understand your life.”

  • Contrapunto BBDO creates Roca’s ‘My Bathroom’

    Contrapunto BBDO creates Roca’s ‘My Bathroom’

    MUMBAI: Roca, India’s leading manufacturer of bathroom products, today unveiled its new campaign, with its central theme as ‘My bathroom’. With an Indian actor as the protagonist in the TVC, the brand aims to connect with the Indian audience and showcase the beautiful products of Roca reflecting luxury, technology, style and variety that one desires in his/her personal space.The television commercial (TVC), created by Contrapunto BBDO, Spain is aired across channels starting today.

    With international exposure, bathrooms are evolving in India and are considered to be extensions of one’s living spaces today. The objective of the new campaign, launched in the centenary year of the brand, is to establish Roca bathrooms as the new living spaces and showcase how Roca creates unique experiences of luxury for each individual, ultimately, establishing Roca as a premium bathroom brand. Committed to delivering design excellence and creating unique experiences through pioneering ideas, Roca, through this TVC, features all the best moments of the day including trying new looks, playing with kids, spending personal time with her partner and some alone time in tranquillity.

    The TVC reinforces the brand leadership along with its expertise, lineage, design capabilities and the experiences one can expect, ultimately influencing purchase decision of the consumer. It aims to connect with a consumer who is forward-looking, smart, seeks new experiences and is exposed to international trends.

    The concept of the new Roca TVC brings alive special individual moments and showcases bathroom that caters to elevated lifestyle aspirations of the Indian customer. It shows the protagonist experiencing the bathroom as different living spaces. It opens on the protagonist trying out various outfits, appreciating her looks and establishes the bathroom space as her own personal ‘Showroom’. The Roca bathroom is next seen as her kids ‘Magic Room’ where they are seen experiencing the magic of Roca’s Smart toilet. In the next shot, Roca bathroom is seen to transform into the couple’s love abode as the ‘Heart room’. Moving forward into the film, the woman then uses the bathroom as a ‘Changing Room’ to change her looks and later as her ‘Chat Room’. Towards the end of the TVC, the protagonist is seen using the ‘Shhh Room’ as her escape from the world. The TVC signs off with ‘Roca. My Bathroom.’ The tonality of the TVC is warm, yet very dynamic, taking a consumer-centric approach with a lot of sophistication and premiumness infused in it.

    “Roca is the world leader in the definition of bathroom space and has been accepted very well in India. Moving forward, we want to strengthen the association of Roca with premium bathrooms. The new campaign aims to reinforce our commitment to providing not only products with the most advanced technology and design features but high-quality bathroom solutions and premium experience for the consumers who value excellence. We are very happy with the new campaign idea and intend to amplify it across touchpoints, TV, Print, Digital, Retail et al,” said Roca Bathroom Products Pvt. Ltd. MD-designate KE Ranganathan.

    Contrapunto BBDO Madrid general creative director Carlos Jorge adds, “From the very beginning of this project we asked ourselves why anyone would choose a premium brand like Roca to create their bathroom. And within the answer lies the idea for this campaign. If you want your bathroom to be as important as the rest of your house, if you want it to be this intimate space your share with you partner, the space where you see you children grow, to be your own personal spa where you seek renewal after a hard day at work, or at times the place where you can find your very own new look, then you are not only looking for a bathroom, but the chance to create a space as personal and particular as your living room, the children’s room or your bedroom. Roca gives you all the options to create your individual bathroom space, where every detail is a reflection of your style and the way you understand your life.”

  • Vivo: Two is better than One!

    Vivo: Two is better than One!

    MUMBAI: Whenever an innovative and technologically advanced smartphone brand like VIVO launches a product, be sure to expect a unique top of the line experience. On the heels of launching the hugely successful VIVO V5 smartphone with a beautiful romantic film with Ranveer Singh, VIVO is back again with the VIVO V5 Plus. The 20 MP Dual Front Camera VIVO V5 Plus has the coolest camera features to capture the #perfectselfie moment.

    The 20 MP VIVO V5 Plus smartphone has been launched with a romantic sequel conceptualized by Lowe Lintas Delhi and produced by LinProductions. Ranveer Singh’s love story picks up from where it left off in the VIVO V5 film. In the sequel, Ranveer travels across the world to meet his lover in her city and has a beautiful surprise in store for her. The VIVO V5 Plus camera phone and its features are seamlessly strung together to showcase the most unique selfie phone to be launched ever!

    Launching the new TVC Vivo India CMO Vivek Zhang said, “Our new TVC for V5 Plus is a romantic sequel of the V5 TVC and is set in romantic backdrops around the world. In yet another memorable act, Ranveer Singh, our brand ambassador, is seen creating amazing bokeh effects with the all new V5plus powered by a first ever 20MP powerful front dual camera lens. The new TVC captures the true essence of our latest offering V5 plus in a refreshing manner, which is designed to offer crystal clear clarity and additional depth of field. We are certain that audience will love the new TVC and also expect encouraging response to V5 Plus.

    Lowe Lintas Regional President – North & East Janmenjoy Mohanty adds, “The phone itself has such a unique product promise with the 20 MP dual front camera along with high tech features like background bokeh, shot re-focus and of course the moonlight glow, to click the #perfectselfie. We wanted to make the audiences emotionally connect with the product and portray the features against the romantic love story of Ranveer Singh travelling across the world to his lover’s city and give her a big surprise. Ranveer clicks #perfectselfies through the film to communicate to his lover and then finally to give her the surprise of a lifetime.”

  • Vivo: Two is better than One!

    Vivo: Two is better than One!

    MUMBAI: Whenever an innovative and technologically advanced smartphone brand like VIVO launches a product, be sure to expect a unique top of the line experience. On the heels of launching the hugely successful VIVO V5 smartphone with a beautiful romantic film with Ranveer Singh, VIVO is back again with the VIVO V5 Plus. The 20 MP Dual Front Camera VIVO V5 Plus has the coolest camera features to capture the #perfectselfie moment.

    The 20 MP VIVO V5 Plus smartphone has been launched with a romantic sequel conceptualized by Lowe Lintas Delhi and produced by LinProductions. Ranveer Singh’s love story picks up from where it left off in the VIVO V5 film. In the sequel, Ranveer travels across the world to meet his lover in her city and has a beautiful surprise in store for her. The VIVO V5 Plus camera phone and its features are seamlessly strung together to showcase the most unique selfie phone to be launched ever!

    Launching the new TVC Vivo India CMO Vivek Zhang said, “Our new TVC for V5 Plus is a romantic sequel of the V5 TVC and is set in romantic backdrops around the world. In yet another memorable act, Ranveer Singh, our brand ambassador, is seen creating amazing bokeh effects with the all new V5plus powered by a first ever 20MP powerful front dual camera lens. The new TVC captures the true essence of our latest offering V5 plus in a refreshing manner, which is designed to offer crystal clear clarity and additional depth of field. We are certain that audience will love the new TVC and also expect encouraging response to V5 Plus.

    Lowe Lintas Regional President – North & East Janmenjoy Mohanty adds, “The phone itself has such a unique product promise with the 20 MP dual front camera along with high tech features like background bokeh, shot re-focus and of course the moonlight glow, to click the #perfectselfie. We wanted to make the audiences emotionally connect with the product and portray the features against the romantic love story of Ranveer Singh travelling across the world to his lover’s city and give her a big surprise. Ranveer clicks #perfectselfies through the film to communicate to his lover and then finally to give her the surprise of a lifetime.”

  • Anushka is ‘Swachh Bharat’ ambassador

    Anushka is ‘Swachh Bharat’ ambassador

    MUMBAI: Will highlight issue of open defecation centric on women, joins Amitabh Bachchan in PM Modi’s initiative. It takes a star with maximum reach and impact across India to be chosen as the face of a nationwide health and sanitation campaign

    Anushka Sharma has been chosen to be the face of PM Modi’s initiative, the Swach Bharat Abhiyaan along with Bachchan for the same. She is the female ambassador of this massive country wide campaign, and has been picked for her popularity with youth across rural and urban India, particularly women.

    The ministry has handpicked Anushka to sharpen and centre their communications towards Indian women, especially those who live in rural and semi rural India. A source adds, “ As per research done extensively by the government, men resist using and building toilets in rural and remote areas but women really want to use these. They are often unable to do so as the men don’t feel the need for it. Consequently, they end up defecating in open spaces like fields and farms which has many risks and dangers for women. Adverse effects of open defecation include spread of disease and safety of women and children. The safety of women is threaten because of going alone to the fields and other places solely because they are unable to use the toilets . Given that Anushka has wide appeal with young audiences and has played inspiring female characters onscreen, the government felt she would resonate with women, and was therefore chosen for the campaign.”

    When Anushka heard about this aspect of open defecation, which goes beyond hygiene and health alone, she was appalled. The source explains, “When Anushka found out these details, she was shocked and decided right there and then that she must do this campaign. Centric towards achieving behavorial change in people, especially in motivating women who can take a step and drive men to use toilets, Anushka as a strong opinion influencer is the perfect fit to widen the message. The ministry felt that her influence will help with their outreach greatly and therefore, has chosen her as the face of this campaign. She has shot for two TVCs themed around an anthem like song for the campaign encouraging women to step up against open defecation and for construction of toilets with government initiative.. “

    Having ruled the box office the previous year, and with a promising line up of quality films coming up in 2017, Anushka’s consistent performance and commitment to good cinema has made her a household favourite. That she will be endorsing Swachh Bharat campaign validates her huge popularity and she will focus on this campaign with gusto and absolute commitment. The two new TVCs will be worth watching out for.

  • Anushka is ‘Swachh Bharat’ ambassador

    Anushka is ‘Swachh Bharat’ ambassador

    MUMBAI: Will highlight issue of open defecation centric on women, joins Amitabh Bachchan in PM Modi’s initiative. It takes a star with maximum reach and impact across India to be chosen as the face of a nationwide health and sanitation campaign

    Anushka Sharma has been chosen to be the face of PM Modi’s initiative, the Swach Bharat Abhiyaan along with Bachchan for the same. She is the female ambassador of this massive country wide campaign, and has been picked for her popularity with youth across rural and urban India, particularly women.

    The ministry has handpicked Anushka to sharpen and centre their communications towards Indian women, especially those who live in rural and semi rural India. A source adds, “ As per research done extensively by the government, men resist using and building toilets in rural and remote areas but women really want to use these. They are often unable to do so as the men don’t feel the need for it. Consequently, they end up defecating in open spaces like fields and farms which has many risks and dangers for women. Adverse effects of open defecation include spread of disease and safety of women and children. The safety of women is threaten because of going alone to the fields and other places solely because they are unable to use the toilets . Given that Anushka has wide appeal with young audiences and has played inspiring female characters onscreen, the government felt she would resonate with women, and was therefore chosen for the campaign.”

    When Anushka heard about this aspect of open defecation, which goes beyond hygiene and health alone, she was appalled. The source explains, “When Anushka found out these details, she was shocked and decided right there and then that she must do this campaign. Centric towards achieving behavorial change in people, especially in motivating women who can take a step and drive men to use toilets, Anushka as a strong opinion influencer is the perfect fit to widen the message. The ministry felt that her influence will help with their outreach greatly and therefore, has chosen her as the face of this campaign. She has shot for two TVCs themed around an anthem like song for the campaign encouraging women to step up against open defecation and for construction of toilets with government initiative.. “

    Having ruled the box office the previous year, and with a promising line up of quality films coming up in 2017, Anushka’s consistent performance and commitment to good cinema has made her a household favourite. That she will be endorsing Swachh Bharat campaign validates her huge popularity and she will focus on this campaign with gusto and absolute commitment. The two new TVCs will be worth watching out for.

  • Parachute Advansed launches distinctive campaign

    Parachute Advansed launches distinctive campaign

    MUMBAI: Parachute Advansed, a brand that stands for nurturance, beauty and care, has launched a new campaign for its Hot Oil – #MagicOfWarmth. As the brand strengthens its market footprint across the country, the campaign aims to evoke a strong emotional connect with consumers and increase its core functional facets.

    Parachute Advansed Hot Oil is a product made of coconut oil and enriched with ayurvedic warming oils. It’s self-heating property repairs dryness, dullness and fizziness and restores the damage that winter causes to hair. In order to establish this proposition of a warming oil in the mind of the new age consumer, the campaign thought of #MagicOfWarmth: which not only builds on the product proposition, but amplifies it through a brother-sister relationship in a digital film. The film draws parallels between the functional ‘dry hair’ problem to ‘dry relationships’ in life, which too can be easily repaired with the healing power of warmth. The mother brand Parachute Advansed, having been very strongly associated with its benefits on hair, makes it easier for the narrative to stay true to the concept – #MagicOfWarmth.

    The digital video showcases a typical relationship between two siblings that has moments of love and hate. The film commencing with the brother’s alarm disturbing the sleep of his sister, goes on to play scenes that portray their strained relationship whereby the brother leaves his dirty laundry out in the open, uses up all the petrol in the car, and indifferently interprets his sister’s foul mood as an outcome of a break-up; building up to a showdown between the two especially at a time when sister has just experienced heart break. The ad concludes with the brother being there for her and giving a relaxing head massage with Parachute Advansed Hot Oil while a voiceover says – Rishtey ho ya baal, har rukhapan door ho jata hai, bas thodi si warmth se.

    Parachute Advansed has always evoked a profound connection with its consumers which span from young millennials to middle aged rural audiences. As the younger, digital savvy audience moves to conversations and content (from pure advertising), digital films like these gives the brand a chance to reinforce this emotional connect. 

    Marico Limited CMO Anuradha Aggarwal said, “Parachute Advansed Hot Oil is a self-warming oil that works on intense dryness – a phenomenon that maximises in winters. The communication narrative was inspired by the fact that relationships, just as the case with hair, are filled with moments of dryness and strain which can be fixed with a little bit of warmth. Thus, through this campaign, the brand aims to build emotional resonance and establish its functional relevance amongst the consumers.”

    McCann Worldgroup India NCD Pradyumna Chauhan says, “The task for us was to create an emotional bond with viewers and draw relevance for the brand. Our script achieved just that by putting the endearing act of hair oiling in winter with ‘Hot Oil’ right at the center of it. The sibling relationship was the other thing that made the narrative beautiful. Directed well, and backed by a powerful score, we are glad it is already making a great impact.”

  • Parachute Advansed launches distinctive campaign

    Parachute Advansed launches distinctive campaign

    MUMBAI: Parachute Advansed, a brand that stands for nurturance, beauty and care, has launched a new campaign for its Hot Oil – #MagicOfWarmth. As the brand strengthens its market footprint across the country, the campaign aims to evoke a strong emotional connect with consumers and increase its core functional facets.

    Parachute Advansed Hot Oil is a product made of coconut oil and enriched with ayurvedic warming oils. It’s self-heating property repairs dryness, dullness and fizziness and restores the damage that winter causes to hair. In order to establish this proposition of a warming oil in the mind of the new age consumer, the campaign thought of #MagicOfWarmth: which not only builds on the product proposition, but amplifies it through a brother-sister relationship in a digital film. The film draws parallels between the functional ‘dry hair’ problem to ‘dry relationships’ in life, which too can be easily repaired with the healing power of warmth. The mother brand Parachute Advansed, having been very strongly associated with its benefits on hair, makes it easier for the narrative to stay true to the concept – #MagicOfWarmth.

    The digital video showcases a typical relationship between two siblings that has moments of love and hate. The film commencing with the brother’s alarm disturbing the sleep of his sister, goes on to play scenes that portray their strained relationship whereby the brother leaves his dirty laundry out in the open, uses up all the petrol in the car, and indifferently interprets his sister’s foul mood as an outcome of a break-up; building up to a showdown between the two especially at a time when sister has just experienced heart break. The ad concludes with the brother being there for her and giving a relaxing head massage with Parachute Advansed Hot Oil while a voiceover says – Rishtey ho ya baal, har rukhapan door ho jata hai, bas thodi si warmth se.

    Parachute Advansed has always evoked a profound connection with its consumers which span from young millennials to middle aged rural audiences. As the younger, digital savvy audience moves to conversations and content (from pure advertising), digital films like these gives the brand a chance to reinforce this emotional connect. 

    Marico Limited CMO Anuradha Aggarwal said, “Parachute Advansed Hot Oil is a self-warming oil that works on intense dryness – a phenomenon that maximises in winters. The communication narrative was inspired by the fact that relationships, just as the case with hair, are filled with moments of dryness and strain which can be fixed with a little bit of warmth. Thus, through this campaign, the brand aims to build emotional resonance and establish its functional relevance amongst the consumers.”

    McCann Worldgroup India NCD Pradyumna Chauhan says, “The task for us was to create an emotional bond with viewers and draw relevance for the brand. Our script achieved just that by putting the endearing act of hair oiling in winter with ‘Hot Oil’ right at the center of it. The sibling relationship was the other thing that made the narrative beautiful. Directed well, and backed by a powerful score, we are glad it is already making a great impact.”

  • KFC rewards attention-deficit consumers for not ‘zoning out’

    KFC rewards attention-deficit consumers for not ‘zoning out’

    MUMBAI: Ever wanted to be a Jedi and move things with your mind? KFC India has just the solution for you. Introducing ‘Tele-connect to Nashville” – an on-ground experience that gave consumers a chance to pop open a box and unlock the legendary taste of KFC Nashville Chicken by using just their minds.

    Monday, 16 January, saw chicken lovers queue up at Mumbai’s Growel’s 101 Mall to test the power of their concentration. Here’s how it worked: All consumers had to do was wear Neurosky  – a mind reading headset that monitored their brain activity and analysed their concentration on a scale of 1-100. Consumers were able to pop open the ‘Nashville Treasure Box’ if their concentration level hit 100.

    Legend of Nashville has it that if you challenge your mind and focus your thoughts hard enough, you are sure to be rewarded. True to the legend, KFC had a bunch of surprises in store for consumers. From flight tickets to Nashville, Tennessee, USA; to a year’s free supply of finger lickin’ good chicken; KFC gift cards or a chance to taste the latest global food trend – Nashville Chicken.

    KFC India Chief Marketing Officer Lluis Ruiz Ribot said, “The Nashville chicken has a cult-like following across the USA and KFC is the first QSR, to bring this USA original recipe to India. We wanted to make the launch as legendary as the product! In this day and age where our attention span is said to be lower than that of a goldfish “Tele-connect to Nashville” gave our fans a delicious and rewarding reason to challenge their minds.”

    Blink Digital co-founder and CCO Dooj Ramchandani said “A new wave of tech such as facial recognition, brainwave readers and biometric sensing can now discern deeper truths about the hidden self. With ‘Tele-connect to Nashville’, we were able to shape an experience that helped our consumers connect with facets of their personality that not only brought them closer to the brand but also to themselves.” KFC has introduced “Tele-connect to Nashville” in Mumbai to start with, and plans to roll it out in other cities as well.

  • KFC rewards attention-deficit consumers for not ‘zoning out’

    KFC rewards attention-deficit consumers for not ‘zoning out’

    MUMBAI: Ever wanted to be a Jedi and move things with your mind? KFC India has just the solution for you. Introducing ‘Tele-connect to Nashville” – an on-ground experience that gave consumers a chance to pop open a box and unlock the legendary taste of KFC Nashville Chicken by using just their minds.

    Monday, 16 January, saw chicken lovers queue up at Mumbai’s Growel’s 101 Mall to test the power of their concentration. Here’s how it worked: All consumers had to do was wear Neurosky  – a mind reading headset that monitored their brain activity and analysed their concentration on a scale of 1-100. Consumers were able to pop open the ‘Nashville Treasure Box’ if their concentration level hit 100.

    Legend of Nashville has it that if you challenge your mind and focus your thoughts hard enough, you are sure to be rewarded. True to the legend, KFC had a bunch of surprises in store for consumers. From flight tickets to Nashville, Tennessee, USA; to a year’s free supply of finger lickin’ good chicken; KFC gift cards or a chance to taste the latest global food trend – Nashville Chicken.

    KFC India Chief Marketing Officer Lluis Ruiz Ribot said, “The Nashville chicken has a cult-like following across the USA and KFC is the first QSR, to bring this USA original recipe to India. We wanted to make the launch as legendary as the product! In this day and age where our attention span is said to be lower than that of a goldfish “Tele-connect to Nashville” gave our fans a delicious and rewarding reason to challenge their minds.”

    Blink Digital co-founder and CCO Dooj Ramchandani said “A new wave of tech such as facial recognition, brainwave readers and biometric sensing can now discern deeper truths about the hidden self. With ‘Tele-connect to Nashville’, we were able to shape an experience that helped our consumers connect with facets of their personality that not only brought them closer to the brand but also to themselves.” KFC has introduced “Tele-connect to Nashville” in Mumbai to start with, and plans to roll it out in other cities as well.