ITV

Category: Ad Campaigns

  • Ketto spreads Diwali joy at Smit Old Age Home and Care Foundation

    Ketto spreads Diwali joy at Smit Old Age Home and Care Foundation

    Mumbai: This Diwali, Ketto launched a campaign to spread joy and kindness to senior citizens at the Smit Old Age Home and Care Foundation. The initiative brought festive cheer to 126 elderly residents, embodying the essence of Diwali – connection and shared moments.

    Ketto’s team visited the home to share a festive lunch and light diyas with the residents. Together, they created a rangoli and concluded the day with a cake-cutting ceremony, fostering warmth and laughter.

    The campaign aimed to build meaningful connections rather than just giving gifts. A speaker was donated to the home to bring joy to residents who enjoy singing and listening to music, creating lasting moments of happiness and community.

    Ketto’s Diwali campaign focused on connecting with the elderly and spreading kindness. Spending time with them served as a reminder of the importance of caring for our elders, especially during festive seasons when they may feel alone. The campaign emphasised that the true joy of Diwali lies in sharing love and inclusion with those in need.

    Ketto co-founder & CEO Varun Sheth said, “For me, Diwali has always been about spending time with my grandparents, and those memories are very close to my heart. This campaign felt personal because it allowed us to share that warmth and joy with the residents at Smit Old Age Home and Care Foundation. Seeing their smiles truly brought the spirit of Diwali to life for us.”

  • Motilal Oswal Wealth Management unveils ‘Khaas Mahurat, Khaas Basket’ campaign

    Motilal Oswal Wealth Management unveils ‘Khaas Mahurat, Khaas Basket’ campaign

    Mumbai: Motilal Oswal Wealth Management (MOWM) has launched the ‘Khaas Mahurat, Khaas Basket’ campaign, inspired by the insight that people seek quality experiences during Diwali.

    Reinforcing MOWM’s commitment to research-backed stock recommendations, the campaign film portrays family members preparing meticulously for Diwali, from looks and sweets to time with loved ones.

    It highlights the role of ‘Khaas research’ in selecting ‘Khaas stocks’ for Muhurat Trading, helping investors make the most of this festive occasion.

    Motilal Oswal Financial Services group CMO Sandeep Walunj said, “The campaign highlights the importance of in-depth analysis and robust research behind our recommendations, which enable our investors to capitalize on strategic growth opportunities, including the Khaas Muhurat basket. Muhurat Trading is an auspicious occasion when investors kick-start the new year with strategic investments to begin on a positive note. We at Motilal  Oswal Wealth Management, celebrate the festival of light with investors, through carefully selected  investment recommendations, backed by a comprehensive analysis.”

    Motilal Oswal Wealth Management SVP- marketing, Varun Mundra said, “Diwali is a time when everyone seeks exclusivity and unparalleled experiences in the pursuit of their ‘Khaas moment’, and that’s exactly what our film embodies. The narrative revolves around a family’s quest for excellence in all aspects of life. By aligning this sentiment with ‘Khaas research’ for ‘Khaas stocks’,  we aim to connect with our audience and deeply resonate with them, making their Muhurat Trading  experience truly memorable.”

    Motilal Oswal Wealth Management’s ‘Khaas Mahurat, Khaas Basket’ campaign aims to blend the festive spirit of Diwali with research-backed advice, allowing consumers to start accumulating wealth on this auspicious day.

    The film, conceived and scripted in-house by the Motilal Oswal marketing team, was led by group chief marketing officer Sandeep Walunj, senior vice president Varun Mundra, associate vice president Kartik Shinde, senior manager Anshul Srivastava, manager Ruchi Rajkumar Varma, and manager Rahul Rajan Elayath. It was produced by De Works Communications (DWC) CEO & founder Nitin Mali and his team.

  • Dtdc empowers staff with health & wellness programs and festive rewards

    Dtdc empowers staff with health & wellness programs and festive rewards

    Mumbai: Dtdc Express Ltd. celebrates this Diwali season by launching a series of impactful initiatives to support its operational staff and delivery associates. The program focuses on three pillars: Financial security, health & wellness, and rewards & engagement, elevating the festive spirit with enhanced benefits and meaningful recognition for employees.

    A key highlight is the 400 per cent increase in group accident insurance coverage, reflecting Dtdc’s commitment to safeguarding its workforce amid the busy festive period when risks increase. This measure strengthens the financial safety net for employees and their families, ensuring peace of mind.

    Prioritising employee well-being, Dtdc has rolled out a health and eye checkup program for more than 11,500 staff members. Branches and hubs across India are hosting health and eye checkup camps, providing vital health services that encourage employees to proactively monitor their well-being.

    In gratitude for their dedication, Dtdc introduces a series of reward initiatives, including an annual bonus and a performance-based delivery incentive program. These rewards motivate staff to consistently exceed service expectations. Additionally, an attendance bonus acknowledges associates showing unwavering commitment throughout Diwali. Dtdc also launched a biker referral scheme, enabling employees to refer new delivery associates and support the company’s growth during this peak season.

    “At Dtdc, our people are our greatest asset,” remarked Dtdc Express Ltd, founder and chairman & managing director, Subhasish Chakraborty. “Having built this organisation from humble beginnings, we understand the importance of supporting those who form the backbone of our success. This Diwali, we are reinforcing our commitment to making sure every employee feels secure, recognised, and appreciated. Whether through financial security measures, health and wellness initiatives, or reward systems that acknowledge their hard work, we are dedicated to creating a workplace where our employees and their families feel seen, heard, and valued.”

  • Mobec launches #ChargeCleanThisDiwali campaign

    Mobec launches #ChargeCleanThisDiwali campaign

    New Delhi– Mobec announced the launch of its latest campaign, #ChargeCleanThisDiwali. This initiative aims to create awareness around sustainable energy and encourage environmentally-friendly practices during the Diwali season, a time when pollution levels in cities across India often rise significantly due to increased festivities and seasonal smog.

    The #ChargeCleanThisDiwali campaign will be launched on Mobec’s Instagram platform, engaging users with impactful content that understands the urgent need for clean energy practices. The campaign invites the community to take an active role in reducing pollution by choosing electric vehicles (EVs) and opting for renewable-powered charging solutions. Through educational posts, interactive stories, and powerful visual content, Mobec aims to highlight how the choice of EVs and sustainable energy can be a meaningful way for individuals to reduce their carbon footprint during this season.

    “Diwali is a time of joy and togetherness, but it also brings a surge in pollution and smog levels, which can impact our health and the environment,” said Mobec CEO & founder Harry Bajaj. “With #ChargeCleanThisDiwali , Mobec is appealing to people to consider clean energy alternatives. Every choice to switch to EVs and to prioritize renewable energy sources for charging is a step towards a cleaner, healthier future for our communities.”

    As part of the campaign, Mobec is also offering a platform for EV owners to share their stories and experiences on social media, inspiring others to make the switch and embrace clean energy solutions.

  • Homesfy launches ‘Sapno Ka Gullak’ campaign

    Homesfy launches ‘Sapno Ka Gullak’ campaign

    Mumbai: Homesfy has launched its ‘Sapno Ka Gullak’ campaign, capturing the journey of a middle-class family’s dream of home ownership. Set in Mumbai, the campaign shows parents breaking their savings each Diwali to support their son’s aspirations. In return, the son expresses his gratitude by gifting them their dream home, honoring their lifelong sacrifices.

    “Homesfy stands by the belief that a home is not merely four walls; it is a culmination of love, dreams, and sacrifices,” said Homesfy.in and Mymagnet.io CEO & founder Ashish Kukreja. “With ‘Sapno Ka Gullak,’ we’re not just celebrating Diwali but honouring every parent’s quiet sacrifices. At Homesfy, we are committed to making dreams come true, walking every step with our clients in their journey towards a place they can truly call home.”

    Buying a home in Mumbai is a major challenge for the middle class due to soaring prices and limited options in prime locations, with property rates increasing nearly 10 per cent over the past year. Despite these hurdles, homeownership remains a lifelong dream, requiring years of sacrifice and savings. The ‘Sapno Ka Gullak’ campaign highlights the emotional journey of homebuying: each Diwali, parents prioritise their son’s needs, and now he fulfills their dream of a home, honoring their years of love and sacrifice.

  • L’Oréal Paris and &TV collaborate to inspire hair care during festival celebrations

    L’Oréal Paris and &TV collaborate to inspire hair care during festival celebrations

    Mumbai: L’Oréal Paris announced a new initiative in collaboration with &TV, designed to emphasise the significance of a daily hair care routine during Indian festivals when everyone desires beautiful hair. In today’s challenging environment, prioritizing hair health amidst stress and fluctuating weather conditions has never been more essential. Since its launch last year, L’Oréal Paris has garnered significant appreciation and is now deepening its connection with the Uttar Pradesh market. To cultivate a loyal consumer base, L’Oréal has selected Angoori Bhabhi from &TV’s cult comedy Bhabiji Ghar Par Hai as its brand ambassador. This unique partnership will showcase a remarkable twist, as Angoori Bhabhi unveils her veil for the first time, revealing her long, shiny hair—a well-kept secret shared exclusively with viewers.

    The campaign features Angoori Bhabhi, celebrated for her relatable charm, confidently flaunting her beautifully hydrated hair, and sharing the benefits of the L’Oréal Paris Hyaluron Moisturise Shampoo, Conditioner, and Night Cream, with a focus on raising awareness about the importance of hair hydration, especially during the festive season. With her light-hearted appeal, she emphasizes the importance of regularly using this product trio to maintain soft, shiny, and vibrant hair. To amplify the campaign’s cultural relevance, L’Oréal Paris and &TV have woven this haircare routine into the storyline of the popular show Bhabiji Ghar Par Hai.

    Following this you will see, Anita and Angoori Bhabhi exchange hair care secrets in a special Karva Chauth episode, emphasizing L’Oréal’s Hyaluronic Moisturise haircare range as essential components of their festive self-care rituals while showcasing how hydrated, beautiful hair elevates their overall festive look.

    This integrated campaign will be promoted across Zee’s Channels. L’Oréal Paris reinforces its message of achieving healthy, hydrated hair while encouraging Indian women to embrace a daily haircare routine. The campaign empowers women to ‘unveil their true beauty with effortlessly natural, beautiful hair’ with L’Oréal Paris, underscoring the power of content-driven marketing to connect brands with their audiences.

    Commenting on the partnership, Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue, ZEEL, said, “Every character on Zee possesses a unique charm and narrative that fosters a loyal following over time. Among them, &TV’s Angoori Bhabhi stands out as one of our most beloved figures, wielding undeniable influence over millions across the HSM belt. Our collaboration with L’Oréal, featuring Angoori Bhabhi, allows us to weave a compelling story that resonates deeply with our audience, seamlessly integrating the brand’s message into the cultural landscape. With the strength of the Zee Network and our character-driven marketing approach, we aim to inspire millions of women to embrace hydration and consistency in their haircare routines with L’Oréal Paris. This initiative not only drives brand affinity and consumer engagement but also highlights the significance of self-care during festive celebrations.”

    L’Oréal Paris India general manager Dario Zizzi added, “At L’Oréal Paris, we believe that everyone deserves to have beautiful, healthy hair and flaunt it especially during festive occasions. This exciting partnership with &TV and Angoori Bhabhi allows us to connect with our consumers in Hindi Speaking markets on a deeper level, sharing the importance of a daily haircare routine with L’Oréal Paris Hyaluron Moisture range. Angoori Bhabhi’s unveiling of her ghunghat is a symbolic gesture, made in the spirit of empowering women through beauty backed by science, a cause that L’Oréal Paris has always been deeply committed to. We’re thrilled to be a part of this cultural moment, empowering women to be their best and celebrate their beauty with confidence.”

    Wavemaker chief client officer & office head, West, North & East, Shekhar Banerjee said, “Through this collaboration, L’Oréal Paris continues to empower women reminding them that self-care is not just a ritual but a celebration of beauty, especially during special occasions and encouraging them to embrace their natural beauty. This execution beautifully embeds L’Oréal Paris Hyaluron Moisturise range part of Angoori Bhabhi’s charm, we are not only connecting with viewers emotionally but also educating them about the benefits of consistent hair hydration.”

     

  • Laxmi illuminates Times Square with heartwarming Diwali campaign

    Laxmi illuminates Times Square with heartwarming Diwali campaign

    Mumbai: With Diwali approaching, Laxmi, a South Asian brand in the US, launched a new commercial campaign in Times Square on 19 October. Featuring actors Noel Sean and Payal Radha Krishna, the ad captures the spirit of celebrating Diwali away from home.

    The narrative follows an Indian couple living abroad, where the wife turns her husband’s homesickness into joy by inviting Indian students to join their celebration, centered around Laxmi’s authentic food. This story resonates with students celebrating Diwali away from their families and reinforces the brand’s promise: ‘Laxmi Hain Na’.

    Founded in 1972 by GL Soni to bring authentic home-cooked flavors to the South Asian community, Laxmi began with essential grocery items and has expanded into a comprehensive food brand. In addition to its core products—Basmati rice, Atta, spices, dals, Sona Masoori, and other dry groceries—Laxmi now offers a wide range of convenience and frozen foods designed for South Asian consumers abroad, enabling them to enjoy authentic ethnic meals conveniently.

    HOS Global Foods president Neil Soni and COO Amrapali Soni said, “For over 50 years, Laxmi has been essential in connecting the South Asian community with their culture and traditions through authentic ethnic foods. As we expand into convenience foods, our goal is to also cater to the student population living independently, allowing them to savor the flavors of home even when they’re away.

    VP of marketing Suhasinee Patil stated, “Through this Diwali campaign, we reaffirm the message that Laxmi embodies the feeling of home for our community. For over 50 years, Laxmi has been an integral part of South Asian households, a partner in every celebration and the everyday moments of life. By embracing the spirit of Diwali, the new TVC seeks to honor this special season while reinforcing the bonds of love and unity that connect families and friends through food and tradition.”

    This TVC will also be broadcast on major networks like Sony TV, Aapka Colours and distributed across digital platforms. 

  • L&T secures major orders in Middle East and Africa for power transmission

    L&T secures major orders in Middle East and Africa for power transmission

    Mumbai: Larsen & Toubro’s Power Transmission & Distribution (PT&D) business unit has secured significant new orders in the Middle East and Africa to enhance high-voltage electricity grids. The orders encompass turnkey solutions, including an advanced energy management system for a nationwide electricity network.

    One of the marquee projects involves a consortium-led venture with an original equipment manufacturer to establish Kenya’s new National System Control Centre. This critical infrastructure hub will streamline the integration of diverse power sources and optimise power dispatch through a merit-based system, ensuring stable and efficient power flow across the nation. Additionally, a back-up energy management system will be implemented at a separate location to safeguard grid stability.

    In Saudi Arabia, L&T has been awarded contracts for the construction of high-voltage transmission lines, while additional gas insulated substation (GIS) orders have been secured as part of an ongoing power system expansion in Qatar.

    This series of new contracts emphasises L&T’s proven capabilities in transmission and distribution projects, coupled with advanced digital energy solutions to support a stable, reliable grid across regions with varying energy demands.

  • Metro Shoes honours modern masculinity in festive campaign film

    Metro Shoes honours modern masculinity in festive campaign film

    Mumbai: Metro Shoes’ latest campaign, ‘Takes You to the New,’ is redefining the narrative of modern masculinity in India by celebrating men as equal partners in progressive relationships. Created by Talented, this thought-provoking campaign film brings to light the small and meaningful ways men break societal barriers to support equality, open communication, and shared decision-making in relationships.

    In a refreshing portrayal of camaraderie and growth, the film underscores how modern Indian relationships are embracing individual growth and a balanced approach to shared responsibilities. At the heart of this evolving relationship is a man who embodies empathy, vulnerability, and strength—qualities that make him a true partner. Set to an upbeat soundtrack and featuring Metro Shoes’ latest footwear collection, the film captures the couple’s natural chemistry in a range of joyful moments, reflecting the brand’s celebration of modern, festive, and wedding season styles.

    Metro Brands Ltd., president, Alisha Malik explains, “This film reaffirms Metro’s role in the lives of our customers, showing them the way to new, uncharted, but essential territories. The Metro man is secure, progressive, and is an agent of change. He leads by example, unperturbed by social conditioning. And this film highlights his role from small to pivotal moments in their journey. With Take you to the new, our constant endeavour is to showcase the lived experiences and unique perspectives of modern Indians which connects with our customers on a personal level.”

    Talented, founding member and creative, Pooja Manek adds, “Sebestian and Anuja are not crazy in love, they are calm in love–clear about their place in the world, their boundaries with in-laws and extended family, and immensely secure in this partnership. That’s what mature love does. And that’s how secure men in a relationship behave. The film also reimagines what is considered the ‘natural’ destiny for a married couple in India and showcases the power of collective agency and reproductive choice, driven by not just the woman, but the couple together.”

    Director Ria Singh remarks, For me this film is a celebration of what love truly means. It is an intimate, tender portrayal of love, soft masculinity and healthy relationships built on equality. Our aim was to show love that has been built on respect and agency. Pooja’s script gave us a chance to shift the gaze on men in this micro feminist tale and I was lucky to have the most incredible team who got together to bring this incredible script to life. To make sure we do this right, we had Intimacy director Neha Vyas hold a workshop with our actors a day before the shoot. It helped bring out the chemistry and the vulnerability while making sure they felt safe on set.”

  • Dabur Herb’l brings festive cheer with ‘Battisi Mat Dikha’

    Dabur Herb’l brings festive cheer with ‘Battisi Mat Dikha’

    Mumbai: Dabur Herb’l recently launched the Instagram podcast series called ‘Battisi Mat Dikha,’ where humor meets restraint in a unique, playful format. This campaign has been conceptualised and executed by Tonic Worldwide.

    The Diwali edition promises to bring festive cheer while challenging participants to keep a straight face amidst the worst dental jokes imaginable. With this series, Dabur Herb’l not only taps into subculture themes as a creator but also breaks away from the conventions of traditional oral care branding, as reflected in the quirky title.

    Launched earlier in October, ‘Battisi Mat Dikha’ flips the traditional joke-telling format on its head. Participants pair up in a lighthearted battle, trying to make each other laugh with a series of hilariously bad dental jokes, yet there’s a catch: revealing any teeth is strictly forbidden! The playful challenge not only underscores the importance of maintaining a healthy smile but also invites viewers to enjoy the lighter, fun side of oral care.

    In a refreshing twist, the special Diwali edition moves beyond the usual festive messaging about oral hygiene. Instead, it brings a touch of festive humor, incorporating jokes that playfully reference Diwali traditions, celebrations, and sweets.

    Each episode combines humor with the challenge of keeping a straight face, creating a joyful yet competitive atmosphere.