Connect with us
MUMBAI: Hindalco’s Freshwrapp has teamed up with Michelin-starred chef and author Vikas Khanna to roll out a punchy new campaign — Bacteria ki Entry ko Rokey....
MUMBAI: GMR Rugby Premier League (RPL) is charging into the national consciousness with a thumping new campaign — Rug Rug Mein Rugby — an audacious attempt...
MUMBAI: TVS Ronin is blending tradition with throttle in its latest campaign, “The Art of Protection”. Teaming up with TBWAIndia, the brand has launched a limited-edition...
MUMBAI: A simple snap. That’s all it took to turn a viral trend into Kitkat’s next campaign. In a recent internet trend, young users were seen...
MUMBAI: There was colour, there was conviction, and there was community spirit all marching in rhythm at Bandra Fort on 1st June as Future Generali India...
MUMBAI: At the 2025 edition of the Media Investment Summit by Indiantelevision.com, a potent mix of data, drama and desi sensibilities took centre stage. In a...
MUMBAI: In a thunderous IPL innings, Bengaluru-based creative powerhouse The Script Room knocked it out of the park with 32 ad films across four marquee brands—Groww,...
MUMBAI: Rackets up, Mumbai, the pickleball party is about to begin. India’s first all-in-one pickleball platform, Picklebay, is stepping onto the court with the opening leg...
MUMBAI: Not all heroes wear capes; some ride in cabs with giant plastic bricks on the roof. In a colourful twist to the daily commute, Uber...
MUMBAI: In a move that blends digital grit with civic sense, Diageo India has extended its ‘Wrong Side of the Road’ (WSOTR) initiative across all seven...
MUMBAI: From hyperlocal deliveries to high-decibel dramas, Shaurya Sharma is making a channel change that’s set to shake things up. The marketing maven has officially joined...
MUMBAI: Pizza Hut turned a national pizza habit on its head this week—and left ketchup bottles sweating. In an audacious twist to Indian food culture, the...
MUMBAI: Talk about brushing up your portfolio, literally. After over three years of crafting digital strategies for chocolates, biscuits and beverages at Mondelez, Punit Thakkar has...
MUMBAI: It isn’t every day a bra campaign takes flight — quite literally. Nykd by Nykaa has launched a new campaign titled ‘Comfiest Bras Ever’, featuring...
MUMBAI: In a week that felt more like a blockbuster premiere than a boardroom shuffle, the exhibition industry welcomed two new leading men to its executive...
MUMBAI: Tired is not a personality trait. And if your big ideas feel more foggy than fiery, wellness expert Luke Coutinho might know why. At the...
MUMBAI: What’s invisible, expensive, and possibly not even human? Thirty percent of your ad impressions. Hindustan Unilever Ltd (HUL), head of media and digital marketing Tejas...
MUMBAI: Stirring the pot, not the soup, panel shreds the gender script in adland, Forget ‘pink for girls’ and ‘blue for boys’ at the GoaFest 2025...
MUMBAI: Eyewear just got a whole lot sexier. Shahid Kapoor has officially joined the Vogue Eyewear style squad alongside longtime face Taapsee Pannu, in a campaign...
MUMBAI: Mumbai-based C Com Digital has pulled off a stunner across the pond, crafting a high-impact digital campaign for Religen Inc, a US healthcare company, and...
MUMBAI: This Diwali, the spark wasn’t just in the firecrackers, it was in APAR’s Fire Protekt campaign, which lit up the international stage and earned Goldmine...
MUMBAI: India’s largest digital wallet by transaction value, Mobikwik has kicked off a cheeky new campaign spotlighting its Pocket UPI product — a feature designed to...
MUMBAI — The Advertising Standards Council of India (Asci) has fired a warning shot at the fast-growing world of opinion trading, releasing a hard-hitting whitepaper titled...
MUMBAI: Riding high on the IPL frenzy, telecom operator Vi has unveiled a new campaign that blends network growth with cricketing flair. The company marked a...
MUMBAI: Cricketing icon Sachin Tendulkar and daughter Sara Tendulkar have come together in Spinny’s newest campaign, ‘God Promise’, blending familial warmth with an enduring brand message....
MUMBAI: Turning up the style and turning down the heat, Interio’s latest campaign is a breath of fresh flair. Interio, one of India’s leading furniture brands...
MUMBAI: The AdClub has revealed the Round 1 shortlist for the Abby Awards 2025, powered by One Show, with industry heavyweights Leo Burnett, Enormous Brands, FCB,...
MUMBAI: It’s not every day that adtech and the auto world go full throttle together but this partnership is clearly built for speed. Adcounty Media has...
MUMBAI: India’s clean energy shift just got a viral push. Gail (India) Limited has rolled out the influencer-led phase of its celebrated ‘Waah Kya Energy Hai’...
MUMBAI: In a bold play to counter the growing trend of online betting and fantasy gaming among young Indians, College Vidya has rolled out a new...
MUMBAI: Diamonds might claim the sparkle crown, but this Akshaya Tritiya, JioStar’s MegaBlast stole the show. Mumbai lit up like a carnival as Reliance Jewels and...
MUMBAI: In a season where every ball counts, Google Pay has swung big with its latest IPL 2025 campaign, ‘Sab Tick Hai Team’, created by Lowe...
MUMBAI: Jewel Thief: The Heist Begins may be struggling to find fans among film critics, but Netflix has pulled off a marketing masterstroke that’s impossible to...
MUMBAI: Cricket and creativity collided at Chhatrapati Shivaji Maharaj International Airport this week, as Mumbai Indians unveiled towering 12-foot statues of their star players-Rohit Sharma, Hardik...
MUMBAI: Gaming and caffeine collided this April as Nestlé India took its Nescafe Ready-to-Drink Cold Coffee range to the nation’s screens via a uniquely caffeinated campaign....
MUMBAI: If saving the planet had a flavour, Blue Tribe just cooked it up. This Earth Day, the plant-based protein brand launched its week-long ‘Eat Green...
MUMBAI: It’s not just the tea that’s brewing at Tata anymore-it’s a full-blown AI-infused environmental crusade. Tata Tea Jaago Re is back, this time with a...
MUMBAI: As Tamil Nadu united to celebrate Puthandu, the Tamil new year, Tata Tea Chakra Gold Care marked the occasion with a thoughtful, tech-enabled print campaign...
MUMBAI: If travel is supposed to be about discovering new lands, why does it often begin with a mental breakdown? Between chasing elusive flight deals and...
MUMBAI: In a historic achievement for Indian marketing, Saridon and Boomlet Group have earned a Guinness World Record for their bold and socially driven campaign, ‘No...
MUMBAI: The House of Rare redefines summer fashion with its SS25 campaign film, ‘White Echoes’, shot in the snow-capped serenity of Kashmir. Known for its innovative...
MUMBAI: Strategic Growth Advisors (SGA), one of India’s fastest-growing integrated communications consultancies, has announced the elevation of Kevin Shah to the role of managing director. Shah,...
MUMBAI: Cerave, has launched its ambitious ‘Derm On-The-Go’ campaign in India bringing science-backed skincare guidance directly to the youth. Targeting college students, the initiative features one-on-one...
MUMBAI: Clear Premium Water has launched its ‘Drink, Dispose and Transform’ campaign during the 38 National Games, converting a staggering nine lakh plastic bottles into recycled...
MUMBAI: If you thought Bihu was all about folk tunes, gamusas and those perfect jolpan spreads, think again. Sunrise Spices, a proud ITC brand with deep...
MUMBAI: Fortune Soya Chunks, has launched a one-of-a-kind video conversation featuring cricket icon Sourav Ganguly and renowned chef Sanjyot Keer. The 45-minute digital film dives into...
MUMBAI: When it comes to beating the heat, India doesn’t sweat the choice—it’s Crompton, eyes shut or at least that’s what the brand would like us...
MUMBAI: Britannia Nutrichoice is shaking things up on supermarket shelves with its bold new ‘Face the Facts’ campaign a refreshing take on snacking that’s as honest...
MUMBAI: Instamart, has joined hands with Vetic, the country’s largest pet healthcare provider, to offer free veterinary teleconsultations for pet parents across India. Running from 8...
MUMBAI: When was the last time a newspaper ad made you do a double-take and go viral? That’s exactly what happened when Only Much Louder (OML)...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
This will close in 10 seconds
