ITV

Category: Ad Campaigns

  • Inka Insurance rolls out ‘Before We Get Too Big to Do This’ campaign

    Inka Insurance rolls out ‘Before We Get Too Big to Do This’ campaign

    MUMBAI – In a bold move set to disrupt the insurance industry, Inka Insurance has launched a first-of-its-kind campaign giving customers direct, one-on-one guidance from its CEO. The initiative emphasises its exclusivity and time-sensitive nature, offering unprecedented access to the company’s top leadership before rapid growth makes such interactions impractical.

    While most insurers route customers through toll-free numbers, chatbots, or agents focused on meeting sales targets, Inka Insurance is redefining customer service by ensuring that policy queries are addressed by a true expert. The campaign reflects the company’s belief that insurance questions deserve personalised, knowledgeable answers, not scripted responses.

    “Your insurance is personal, and so should be your insurance advice,” said Inka Insurance founder Vaibhav Kathju. “I’ve personally helped MNC leaders and startup founders identify gaps in their policies, and I want to extend that same level of attention to every customer.”

    The initiative aims to simplify an often complex process by having the CEO personally assist customers in identifying missing elements in their policies, providing jargon-free explanations, and offering clear, unbiased advice without any sales pressure. Currently gaining rapid traction on Instagram and X (formerly Twitter), the campaign stands out as a rare opportunity for customers to engage directly with Inka’s top leadership, fostering trust, transparency, and confidence in their insurance decisions.

     

  • Asian Paints celebrates the spirit of independence in every hue with ‘The Colours of India’ campaign

    Asian Paints celebrates the spirit of independence in every hue with ‘The Colours of India’ campaign

    MUMBAI: Every shade tells a story. This Independence Day, Asian Paints brings the spirit of the nation into living spaces with The Colours of India – a curated palette of authentic tricolour hues that go beyond symbolism. From vibrant saffrons to crisp whites and lush greens, these colours reflect the beauty and identity of the nation within our homes. The vision came alive through a striking, disruptive print campaign in India’s leading newspapers, turning the simple act of flipping a page into a moment of patriotism. The visual tribute celebrates unity and identity through colour – a reminder that patriotism isn’t just felt on one day, but can be seen, touched and cherished every day.

    Each colour featured in The Colours of India is an actual shade from Asian Paints’ extensive colour library, complete with its shade code. As readers turn the page, they discover not only a heartfelt tribute to the tricolour, but also the sheer vastness of Asian Paints’ offering – a portfolio of over 5,000 unique shades that gives every Indian the complete freedom to bring their personal vision to life, without compromise. From bold, statement hues to subtle, timeless tones, every shade is backed by the trusted Asian Paints Ki Warranty – a legacy of protecting homes and memories for over eight decades.

    For over eighty years, Asian Paints has been the foremost authority on paint and décor in India – a name synonymous with quality, innovation, and trust. One in every two Indian homes carries its mark, a testament to the brand’s deep connection with the country. More than just colour on walls, Asian Paints has been part of life stories – witnessing milestones, celebrations, and everyday moments. This lasting bond is at the heart of Asian Paints Ki Warranty -built on colour, care, and the commitment to protect Indian homes and the memories within them, across generations.

    Commenting on the campaign, Asian Paints managing director & CEO Amit Syngle said,“Marking India’s 79th year of Independence, Asian Paints celebrates the spirit of the nation with a campaign that goes beyond walls. At Asian Paints, colours are more than aesthetic choices — they are expressions of ones shared spirit and individuality. For over eight decades, we’ve been custodians of this vibrant canvas, enabling every Indian to make their spaces a true reflection of themselves. This campaign is a reminder that love for our country and personal expression aren’t limited to one day — they can be lived and cherished every day in the spaces we call our own.”  

     

  • The Baker’s Dozen celebrates food as India’s universal language through its ‘Different Tongues, One Taste’ campaign this Independence Day

    The Baker’s Dozen celebrates food as India’s universal language through its ‘Different Tongues, One Taste’ campaign this Independence Day

    MUMBAI: India is a land of diverse cultures, traditions and languages, that is alive and dynamic – changing every 50-100 kms. But what binds us together is our unabashed love for food. That is, in a world marred by many cultural and language barriers, there is still food that keeps the spirit of our diversity alive. With this in mind, The Baker’s Dozen (TBD), India’s leading artisanal bakery brand, known for creating authentic and high-quality baked goods, has launched its heartwarming and relatable ‘Different Tongues, One Taste’ campaign this 79th Independence Day.

    TBD’s campaign film captures instances from across the length and breadth of the country – people sharing love and care through TBD’s diverse range of products in their day-to-day lives. A wife surprises her husband with his favourite Banana Walnut Cake. A father packs a Donut Cake in his son’s school bag. A working woman prepares sandwiches for her lunch using Fourgrain Sourdough Bread and assures her mother she is eating healthy. A young girl sends her mother a photo of Dark Chocolate Cookies, telling her they taste just like the ones she makes at home. From different cities, different languages, different lives and family traditions, TBD’s film celebrates one shared truth – how food has the power to connect us all.

     

     

    In addition to the film, the brand is also collaborating with food creators from Maharashtra, Kerala, Gujarat and West Bengal. Through this collaboration, these creators will recreate traditional regional recipes – that are an integral part of the larger Indian culture – using TBD’s products.

    Talking about this year’s Independence Day campaign film, The Baker’s Dozen co-founder & head chef Aditi Handa said, “One of the aspects that I love about cooking, and fascinates me to this day, is how it’s a universal language to express love and care for others. In our factory, I interact and collaborate with people from varied cultures who bring such unique perspectives to the table, enhancing the richness and goodness of the products we create. This Independence Day, we wanted to celebrate this cultural multiplicity through food with our ‘Different Tongues, One Taste’ campaign. With the current climate over language barriers, we sought to celebrate the common language of food made with love that binds us all together.”

    The Baker’s Dozen co-founder Sneh Jain added, “Through our ‘Different Tongues, One Taste’ campaign, we wanted to mark India’s independence in a way that is meaningful, relevant and relatable to Indians belonging to different cultures, regions, and languages across the country. What better way to do that than through the unique uniting power of the language of food? Our campaign film is a testament to the fact that good, pure food can transcend boundaries to bring people together in love and affection.” 
     

  • This Independence Day, Hilti India says #BharatKoAageBadhateHain

    This Independence Day, Hilti India says #BharatKoAageBadhateHain

    MUMBAI: As India celebrates its 79th Independence Day, Hilti India, the global leader in providing innovative and cutting-edge construction solutions, proudly launches its new film, #BharatKoAageBadhateHain. The film is a powerful tribute to the unsung heroes who are building the nation brick by brick.It captures the spirit of raftaar (speed), ekta (unity), andsapne (dreams) – values that have shaped India’s journey of progress since independence. From engineers and planners to technicians and site workers, the film highlights the people whose dedication is building the India of tomorrow.

    As a trusted partner to India’s construction industry, Hilti supports engineers, technicians, and workers not just with tools, but with solutions that make construction safer, more productive, and more sustainable.  The film brings to life what makes India“Sare Jahan Se Achha” through visuals of fast-moving trains, towering statues, vibrant skylines, metro lines, and tunnels carved with courage. These symbols of progress serve as the backdrop for the real story: India’s growth is made possible by the people who bring these projects to life.

    Speaking about the film, Hilti India general manager and managing director, Jayant Kumar said,“The strength of India lies in the hands of those who build it. From the first brick laid after independence to the skylines rising today, this country has been built with sweat, skill, and determination.

    At Hilti, our purpose is to Make Construction Better. This film is a tribute to every planner, engineer, technician, and worker who dreams of building a better tomorrow. We are proud to stand beside them with tools that empower, technology that enables, and belief that connects us. Bharat is not just a place. It is built by us, together.”

    Hilti is driven by its purpose of Making Construction Better, delivering innovative tools, technologies, software, and services that enable professionals to build with greater speed, safety, and precision. With a customer promise to be the best partner for productivity, safety, and sustainability, Hilti stands alongside those shaping India’s future on every project, every site, every day.

    The film is now live across social media platforms including YouTube, Facebook, Instagram, and LinkedIn.

  • Rotary Club of Bombay Seacoast and Frido unite to honour army veterans with comfort

    Rotary Club of Bombay Seacoast and Frido unite to honour army veterans with comfort

    MUMBAI: The Rotary Club of Bombay Seacoast, in collaboration with Frido, has donated advanced electric wheelchairs to the Queen Mary’s Technical Institute (QMTI), Pune, an institution that has been rehabilitating and training disabled soldiers from the Indian Army, Air Force, and Navy since 1917. The initiative aims to honour the courage and sacrifice of India’s paraplegic veterans while restoring their independence and mobility.

    The collaboration, made possible through the Rotary Club’s network and the generosity of its supporters, along with Frido’s expertise in mobility solutions, ensures that the beneficiaries receive equipment designed for maximum comfort, portability, and ease of use. By combining the Rotary Club’s legacy of community service with Frido’s innovation, the effort goes beyond a gesture of support, it’s a commitment to dignity and inclusion for those who have served the nation.

    Speaking on the occasion, Sunil Devnani, President, Rotary Club of Bombay Seacoast, said, “These wheelchairs will help them lead a life of dignity, independence and comfort, while also reminding them that their sacrifices are never forgotten.”

    Frido’s journey began under Arcatron Mobility with a mission to give dignity and independence to people with mobility challenges. The company’s first breakthrough came when it designed a wheelchair for a Paralympian, a project that not only sparked innovation but also revealed a deeper calling: to create world-class mobility solutions for individuals with disabilities, helping them live life on their own terms.

    Speaking on the initiative,  Frido, co-founder & CEO Ganesh Sonawane said, “This collaboration with the Rotary Club of Bombay Seacoast has given us the opportunity to contribute towards the wellbeing of the brave soldiers who have served our nation without ever seeking anything in return. It is our privilege to play a role in restoring independence and comfort in their lives, and we are grateful for the chance to make a meaningful difference.”

    Part of Frido’s CSR efforts and the ‘Find Your Frido-m’ campaign, and in honour of Independence Day, this collaboration reflects the brand’s vision of giving veterans the freedom to live with dignity and on their own terms. With its expertise in mobility solutions, Frido, alongside the Rotary Club of Bombay Seacoast, is championing mobility and inclusion, showing how such partnerships can transform lives.

  • Tecno’s latest brand film celebrates spirit of hustle that powers everyday India

    Tecno’s latest brand film celebrates spirit of hustle that powers everyday India

    MUMBAI: What keeps India running? Not just machines or metros, but millions of unseen hands and tireless spirits who show up, day after day, with grit and determination. Tecno Mobile, focused on delivering strong network connectivity across every corner of India, highlights why this mission matters, has launched its new brand film — ‘India, Stop At Nothing’ — as a powerful tribute to the everyday doers and silent heroes of the nation.

    From the early morning rhythm of dabbawalas in Mumbai to artisans stitching dreams with every thread, from fishermen braving the tides to street vendors hustling through crowded lanes — this film captures the real pulse of India. It is not a glossed-over reel of ambition but a raw, honest celebration of the people who make this country breathe, move, and thrive.

    Shot entirely on real locations with real people — not actors — the film avoids artificial grandeur in favour of genuine, moving moments. It shows life as it is: hardworking, hopeful, and relentlessly forward-moving. Through it all, Tecno smartphones appear subtly, yet meaningfully, as tools of empowerment — supporting lives with features like vernacular AI, superior connectivity, and user-friendly innovation that’s made for real-world challenges.

    “At Tecno, we believe that technology should serve people — not the other way around,” said Tecno India CEO Arijeet Talapatra. “This film is more than a brand message. It’s a salute to those who Stop At Nothing. The dreamers. The doers. The resilient backbone of India who inspire us every single day. This is our promise to them — to keep building smartphones that meet their needs, their aspirations, and their journeys.”

    Embed: Watch the film. 
     

     

  • cult asks members to ‘do nothing’ this National Lazy day

    cult asks members to ‘do nothing’ this National Lazy day

    MUMBAI: In a world that celebrates “rise and grind,” cult is pressing pause, literally. This National Lazy Day, the brand has launched a playful yet purposeful campaign, ‘cult Do Nothing Class’, to spotlight an often-ignored truth in the fitness conversation: real progress needs rest.

    The campaign is built on a simple insight that while people are increasingly tracking their workouts, steps and personal bests, far fewer take time to recover. They tend to ignore the fact that recovery is when the body actually repairs, adapts and grows stronger. With the ‘cult Do Nothing Class’, the brand is turning the spotlight on intentional rest, positioning it not as a break from fitness, but as a crucial part of the journey.

    The brand film opens inside a cult centre, where members arrive ready for their usual high-energy group workout. Instead, they walk into hammocks, bean bags and trainers in loungewear. No warm-ups, no squats, no burpees. Just breathing, sipping tea, relaxing in massage chairs or quietly unwinding. This is accompanied by cheeky signages like, “We’ve put a hard limit on effort today”, “Shoes off. Rest on” and “Unleash your chill.”

    cult head of brand marketing Siva Kumar Pedhapati said: “Fitness today is often linked with action, intensity and achievement. But recovery is equally important. That is where the real growth happens. With this campaign, we wanted to remind people that rest is not laziness, but an essential part of progress. We hope that it encourages individuals to embrace balance in their fitness and wellness journeys.”

    The phygital campaign came alive not just online, but in cult centres across Bengaluru, Delhi, Mumbai and Hyderabad. Around 1,000 members in 30 centres took part in the ‘cult Do Nothing’ classes, swapping their regular workouts for light, mindful movement and guided relaxation

    This campaign quickly sparked social conversations, gaining momentum online as influencers joined in, lauding cult for challenging the conventional ‘always-on’ fitness narrative and reinforcing the importance of reset and recovery as an essential part of a sustainable fitness journey.

    By leaning into the irony of “celebrating” Lazy Day, cult aims to start a larger conversation in India’s always-on culture, especially among urban professionals who live in high-pressure environments, about why rest is as important as repetitions.

    “Progress and community are at the heart of cult, and we’ll continue to drive conversations that challenge fitness stereotypes and celebrate movement,” Siva said.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by cult official (@wearecult)

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  • No brother? No problem: This Raksha Bandhan do it the Godrej way with #WorkSibilings

    No brother? No problem: This Raksha Bandhan do it the Godrej way with #WorkSibilings

    MUMBAI: Raksha Bandhan has always celebrated the sacred chaos of siblinghood, the fights, the food thefts, the unspoken loyalty. But in today’s world, that bond is becoming rarer. Many of us don’t live in the same city, or even the same country, as our siblings anymore. With changing family dynamics or preferences leaning towards single children, an increasing number of children are growing up without siblings at all. A 2023 YouGov-Mint-CPR Millennial Survey said that among urban millennials in India, 47 per cent wanted only one child.

    At the same time, our workplaces have become our second homes. We spend more hours with colleagues than we do with friends or family. In that proximity, real bonds form, ones that go beyond job roles and coffee chats. We’ve all heard of “work spouses”, but what about the “work sibling”? The one who teases you endlessly in meetings, finishes your half-written decks, steals your snacks, and always has your back.

    This Raksha Bandhan, Godrej Industries Group (GIG), through its brand agnostic lifestyle platforms Godrej L’Affaire and Vikhroli Cucina, introduces a delightful campaign for the modern professional: ‘The Work Sibling – India’s New Badge of Workplace Bonding’

    Through a tongue-in-cheek digital film and an interactive social media activity, the campaign invites working professionals to “adopt” their favorite colleagues as official work siblings. From stealing your snacks to roasting your ideas (with love, of course), this satirical campaign brings the chaotic joy of siblinghood right into the workplace.

    https://youtube.com/shorts/ezSw3qMcQQY?si=M33hbyUlctaBYt6A 

    Set up like a parody infomercial, the film hits nostalgic notes from loud typers and pineapple-on-pizza debates to desk fights and lunch thefts, it turns everyday office chaos into classic sibling moments. This Raksha Bandhan, celebrate your ‘work sibling’ the colleague who roasts you in 4K but backs you in every pitch. Tag them with a message, and a personalised e-Rakhi card will quietly slide into their DMs because what’s Raksha Bandhan without a bit of emotional blackmail?

    The campaign sparked a wave of hilarious confessions and shoutouts, as professionals shared their own work sibling moments on the campaign comments section.

    Commenting on the campaign, Godrej Industries Group chief communication officer, Sujit Patil said, “With ‘The Work Sibling’, we wanted to celebrate the everyday bonds that make workplaces feel more human. At Godrej, we have always believed that strong teams are built on beautiful bonds of friendship and understanding, not just roles. This campaign reflects our continued focus on employee wellbeing, and we hope it brings a little joy to offices across the country by encouraging people to appreciate colleagues who feel like family.” 
     

  • Cred and T Rajendar show Chennai the rewards of paying bills on time

    Cred and T Rajendar show Chennai the rewards of paying bills on time

    MUMBAI: Cred invoked the iconic T Rajendar to spotlight the rewards of good financial behaviour in its new, quintessentially ‘TR’ brand film.

    Speaking directly to ‘TR Nation’, the campaign celebrates the legendary performer’s unmistakable delivery and presence as a multi-hyphenate actor, director, producer, lyricist, composer, and singer. Now, he dons one more hat: that of an explainer,  where he transforms creditworthiness from a concept to a conversation – a rewarding one.

    The campaign comes at a time when Chennai is emerging as one of India’s most financially aware cities. In a recent Cred–YouGov survey:

    ●     65 per cent of respondents in Chennai know their exact credit score, the highest among all Indian metros

    ●     52 per cent report credit adoption, indicating deeper engagement with formal credit systems

    ●     Nearly 1 in 2 residents (46 per cent) rely on personal finance apps to manage their money

    With the film, Cred and TR show this financially progressive community that creditworthiness can be rewarding too. In a few seconds, a late-night doomscroll turns into a walk through the rewards that Cred members earn by paying their bills on the app – jewellery, vacations, gadgets, makeovers, and other experiences.

    Launched yesterday, the film will run for six weeks across Tamil Nadu. The campaign continues on the app as well, with curated offers on brands like Butterheads, VS Mani, Bodycraft, Sangeetha Veg, Cha Republic, Giva, A2B, Lakme and many more. CRED members in Tamil Nadu can also access limited-edition TR merchandise on CRED Store.

  • Alt plays smart with new campaign: ‘Zugzwang-Proof Your Portfolio’

    Alt plays smart with new campaign: ‘Zugzwang-Proof Your Portfolio’

    MUMBAI: Alt has rolled out its latest digital-first brand campaign, ‘Zugzwang-Proof Your Portfolio’, featuring the youngest world chess champion Gukesh D. This innovative campaign draws parallels from the game of chess to build awareness on the importance of portfolio diversification for long term wealth generation and the role played by alternative investments in building a well-diversified portfolio.

    In chess, zugzwang (German for “compulsion to move”) describes a situation where a player is at a disadvantage because they are forced to make a move wherein any legal move that they make in this position would further worsen their situation, often leading to a loss or significant disadvantage.

    Similar zugzwang situations could also arise in any investor’s financial investments. When an investment portfolio relies entirely on only one asset class, it is left exposed to market volatility and potential zugzwang situations during unfavorable conditions.  The film brings this concept to life by portraying these potential zugzwang situations in investments and how portfolio diversification into alternative assets can avoid them.

    Gukesh takes center-stage in the film, demonstrating how preparation, foresight, and a multi-faceted strategy are equally critical for success in both chess and investing.

    Commenting on the campaign launch, Kunal Moktan, co-founder, Alt said, ‘‘We are excited to feature chess prodigy Gukesh D in our latest digital campaign. The campaign aims to educate investors at all levels about the advantages of building a well-balanced portfolio by leveraging private market alternative assets like commercial real estate, AIF funds, REITs, and private credit. Gukesh’s journey is proof that thinking ahead changes the game, and that’s exactly what we at Alt want to help investors do.”