ITV

Category: Ad Campaigns

  • A Boost to #PlayABiggerGame with Virat

    MUMBAI: Boost, one of GSK’s leading brands in the Health Food Drinks category, has launched a three-part digital video campaign with the youth icon Virat Kohli. With this campaign, the brand intends to take its theme of ‘Play A Bigger Game’ beyond an inspiring message to actually providing kids with an opportunity to prepare to ‘Play A Bigger Game’ by learning it from Virat himself.

    The video features Virat Kohli preparing a young kid to play a bigger game in his own unique style. This is one of first set of long form branded digital series created exclusively for kids. The videos are about how Virat coaches a young kid in his own unique & unconventional ways & helps him prepare to #playabiggergame. Boost plans to drive over 10Mn+ views for the #playabiggergame campaign by promoting it across popular digital platforms of YouTube, Facebook & Gaming Apps.

    GSK Consumer Healthcare EVP marketing Prashant Pandey said, “Boost’s energy proposition has been evolving with the times and made to come alive through a great mix of innovative and experience-driven marketing. Last year we had launched a new communication platform called ‘Play A Bigger Game’, in line with the brand purpose of ‘Unleashing the winner in you (kids)’. This platform has worked brilliantly for us in terms of connecting with the core TG of 8-12-year-old kids leading to the best-ever business results. We feel that the platform is so powerful that it can transcend across touch-points to connect with kids across multiple touch-points that are of interest to them.”

    He further added, “Through our integrated approach module, our creative agency JWT came up with an idea that takes the leverages the platform of Play A Bigger Game to actually help kids prepare to Play A Bigger Game. Hence, we decided to launch the first ever branded digital series with Virat Kohli to engage with kids. The digital trilogy showcases how Virat coaches a young kid in his own unique ways & helps him prepare to Play A Bigger Game.”

    He also said, “as part of the campaign, Boost is also calling out kids to share their videos of practice & WIN a chance to train with Virat himself. This is one of the biggest digital campaigns in GSK CH India that aims to connect with consumers through a medium (digital) & genre (long form digital video) that provides the strongest scope of engagement with them. We are confident that this will help in a big way in strengthening the love for Boost amongst kids.”

    Kohli said, “Right since I was a kid, Boost, led by stalwarts like Kapil Dev, Sachin, MS Dhoni, has always been a brand that has inspired kids to unleash the winner in themselves. I have been associated with Boost for over 4 years now & elated that the baton is with me now to continue this journey of inspiring kids to unleash the winner in themselves. The new campaign of #playabiggergame aims to take this journey forward by helping kids on how to prepare for playing big & winning big.”

    Link to the three-part digital video series-

    Part-1: #playabiggergame
    Part 2: #playabiggergame
    Part 3: #playabiggergame

  • Youth drive #Breathe clean air campaign

    MUMBAI: To address the alarming air pollution in the capital, city’s youngsters have organised ‘#Breathe’ – a 12 day clean air campaign in New Delhi on the occasion of Earth Day, observed on 22 April.

    The campaign is the brainchild of Aadyaa Singhania, a 17 year young passionate student who is an environmentalist in spirit. Aadyaa with her friends started this campaign on 10 April, 2017 at Moti Bagh Crossing and will carry it on till Earth Day. The drive is being simultaneously replicated at ITO crossing from 20, April to 22, April. They are also asking commuters to share their ideas to prevent air pollution, on the FB Page #Breathe. Later, these youngsters will help in fund raising & implementation of the best ideas.

    The young enthusiasts are distributing anti pollutition masks and spreading spread information on basic steps which one generally overlooks but can play a vital role to check alarming levels of air pollution in the city. Simple things such as switching off engines at signals, getting vehicles serviced at regular periods, using recommended grade of lubricants, planning routes prior starting for some place, maintaining adequate air pressure in tyres, avoid extra loading, carpooling, preferring public transport, etc. will be cultivated among commuters.

    Aadyaa is also reaching out to a number of schools to enlist volunteers amongst students. She has successfully organised awareness sessions on environment conservation at Sadhu Vaswani School, Blue Bells International & Mount Carmel in the city. Students of these schools will also take part in the campaign on Earth Day, i.e. 22 April 2017 at Moti Bagh Crossing, New Delhi.

    Health issue involving asthmatic attacks since her childhood days made Aadyaa aware of the need of clean air quality which was a prime reason for suffering of many kids like hers. Amidst all this Aadya became a passionate environmentalist and because of her concern for the environment and desire to make a difference, she pursued a certificate course in “Introduction to Environmental Sciences” from Darthmothx.

    Giving her perspective in the background of her present campaign #Breathe, Aadyaa Singhania noted that “Everybody in India feels that somebody else should take care of pollution problem and very easily passes on the blame to the government. We don’t contribute negatively to the air quality such as by being more mindful in the choices we make in our day to day life for example- switching to better quality fuel, reducing DG sets, making sure our cars meet the emission norms etc.”

  • 30 Audis to be won in Kalyan global campaign

    MUMBAI: Kalyan Jewellers has unveiled a unique global campaign with 30 Audi A3’s on offer. Such an initiative is an industry first, wherein customers across India and the GCC will get an opportunity to win 30 Audi A3s on their purchase at any Kalyan Jewellers showrooms. The Kalyan Jewellers-Audi campaign marks the single largest customer centric initiative and will run until 9 June, 2017 across the India, UAE, Qatar and Kuwait.

    Kalyan Jewellers CMD T.S. Kalyanaraman said, “Kalyan Jewellers has nearly doubled its retail presence in the India and the GCC to a total of 105 showrooms in a short span and we owe this success to our loyal the customers. The Audi campaign is great opportunity for our customers to win 30 luxury AUDI A3’s while buying their favourite Kalyan Jewellery.”

    Customers can participate in the promotion by making a minimum purchase across any Kalyan Jewellers showroom across India and GCC. Those who buy gold jewellery will receive one coupon, whereas those buying diamond jewellery will receive two coupons. For purchase of gold jewellery worth Rs 25,000, customers are entitled to get one gold coin free along with five raffle coupons. Those buying diamond jewellery for Rs 25,000 will receive two free gold coins and 10 raffle coupons.

    This promotion is valid globally across all Kalyan Jewellers outlets except those in the states of Tamil Nadu and Puducherry. The campaign will have 15 winners from India, 8 from UAE, 4 from Qatar and 3 from Kuwait. Winners will be chosen through mega raffle draws, which will be held on 14 June 2017.

  • Milo campaign shows how critical is sports for kids

    MUMBAI: Milo Ready to Drink is a recently launched cocoa-malt milk beverage crafted specially for growing children, and has lower sugar with less than 10 grams of added sugar per pack (180 ml).

    Milo has unveiled its national advertising campaign ‘Milo — Grow with sports.’ Milo believes that sports helps imbibe life values that set the foundation for a child’s future. With this new TVC, it aims to underline the importance of sports in the growing years, making it a must-have nourishing beverage for kids, to excel in the same.

    In the new ad campaign, Milo is building on the fact that a mother’s greatest wish is to see her child succeed and fulfill his/her potential. While she does her best to prepare the child for life ahead, she knows that success in life needs more than skills learnt from books. Through sports, children will learn to persevere through hardship, find courage over fear, work as a team, find self-belief, be respectful and learn how to lead.

    Dairy, Nestlé India GM Arvind Bhandari said, “Milo believes that sports is critical for personality development and helps kids grow holistically in their formative years. We hope that mothers understand our message and nurture their children with Milo as they grow with sports.”

    The 45-second TVC features children participating in various sports like Football, Basketball, Athletics and Kabaddi with a voice over that highlights the prominence of sports in life. The video leads to a child’s victory in a race post which his mother gives him Milo to replenish his energy. Towards the end, the ad highlights the much loved international taste of Milo RTD, based on our unique ingredient ACTIV-GO™, which contains PROTOMALT™, Vitamins (B2, B3, B6, B12), and minerals (Calcium, Iron, Phosphorus). Milo RTD has lower sugar with less than 10 grams of added sugar per pack (180 ml).

    ‘Milo — Grow with sports’ campaign is being aired across prime time on National & Regional TV (Tamil, Telugu, and Malayalam) as well as Facebook and YouTube.

    Watch the ad campaign here:

  • Kings XI partner 2baconil launches anti-tobacco campaign, TVC soon

    MUMBAI: Rusan Pharma Ltd. a leading global pharmaceutical company specializing in the treatment of Addiction, has indigenously developed and manufactured India’s first 24 hour ‘Nicotine Transdermal Patch – 2baconilTM. The brand has made an association with Kings XI Punjab as their health partner to kick start an anti – tobacco/smoking campaign #MyWill2baconil, to spread awareness and educate people about 2baconilTM as a solution to help quit tobacco.

    India is among the top 10 countries and accounts for two-third of the world’s smokers (63.6%) in 2015.In India, Government estimates show over 5,500 youth start tobacco use every day, whereas around 35% of adults consume tobacco in some form or other. Over 25% of females start tobacco use before the age of 15 in the country.

    The campaign is unique in nature as it not only raises awareness but also introduces a solution with a high-technology product like 2baconilTM, which helps to curb withdrawals experienced during quitting tobacco. Rusan Pharma, specializes in the innovation and manufacturing of transdermal patches.

    International and domestic players of Kings XI Punjab like Virendra Sehwag, Wriddhiman Saha, Hashim Amla, Martin Guptil, Axar Patel and Ishant Sharma will actively participate in the campaign to help spread awareness to quit tobacco/smoking. An official TVC with these celebrated athletes will also be released to highlight and appeal to their fans to join the cause.

    Business head Malavika Kaura Saxena said, “The campaign has been designed using a unique Smart Time Release Technology that acts as an aid to help control their withdrawals with a step down therapy…”

    Kings XI Punjab CEO Satish Menon said, “2baconil operates for a great cause, that of reducing the harm caused by tobacco through patches.”

  • FCB Ulka designs ‘Visit Kerala Adventure’, app launched

     MUMBAI: Seeing is believing, they say. But a new mobile app is sure to make you fall in love with God’s own country even before you set foot in Kerala. Department of Tourism, Government of Kerala has recently launched the exciting mobile app called ‘Visit Kerala Adventure’, conceptualised and executed by FCB ULKA.

    With the help of this unique yet simple app, one can explore many hotspots of Kerala through fun and interactive games. From unveiling a ‘Red God’ in Kannur to being the ‘Sea Tamer’ of Kovalam, each game’s activity revolves around the speciality of a specific destination. Players can also win discount vouchers by winning games, and these vouchers can be redeemed upon their arrival in Kerala. Besides exploring destinations, exclusive tour and offer packages from prominent tour operators and hoteliers of Kerala can also be found on this app.

    “We get thousands of tourists every year. Although they have great experiences in our state, some of them do wish that they could have known about the major tourist attractions and places of accommodation beforehand and planned their holidays accordingly. This app just fits the bill. It converts trip planning from a chore to a fun experience” – said Kerala Tourism director P. Bala Kiran, IAS.

    “Visit Kerala-Adventure is the first of its kind. In most instances, more time is spent on planning a trip than on the trip itself. The app eliminates this obstacle by making discovering and planning a trip to God’s own country, a fun activity. The games let the user explore Kerala’s hotspots through a set of virtual adventures and then helps one choose the itinerary based on their preferences. In addition to that, coupons won in the games can be redeemed on-ground. In short, this app is a precursor to the magic that awaits them in land of gods,’ said FCB Ulka’s Sareesh Jameskutty.

    The Visit Kerala –Adventure app is promoted across all social media platforms of Kerala Tourism and can also be downloaded from Google Play Store and iOS store.

    App Links:

    Android: https://goo.gl/8VVJrU

    iOS: https://goo.gl/Qiq5PN

    public://Hotspots Package.png

    public://Home Screen.png

     

  • ITC TVC portrays cool way to Engage in language of love

    MUMBAI: ITC’s leading personal care brand, and one of the top deodorant brands, Engage has announced the launch the country’s first pocket perfume – Engage On. With lasting fragrances for men and women, Engage On is a segment disrupting, revolutionary product that is aimed at millennial’s who are always connected, engaged and on the move. ITC’s Engage, one of India’s top deodorant brands, brings in a unique way to engage.

    Engage since its inception has succeeded on offerings that are distinctly different and communication that breaks the category clutter.  ITC aims to redefine the mass consumer fragrance category through the pocket-sized Engage On, which embodies the brand proposition of playful chemistry, complemented with innovative, compact and slim packaging. It is this distinct size difference, and portability that are the pocket perfume’s key differentiator.

    Engage introduces the pocket perfume though a flirtatious TVC, conceptualised and created by JWT. The advert depicts the playful interaction between a young, college-age couple who see each other at a bar, and shows them both using their Engage On pocket perfumes discreetly. Thus tying in with the brand proposition of encouraging playful romance and chemistry.

    Engage On will retail at INR 60/- per pack and promises upto 250 sprays per pack.  The women’s varietals include: Cool Aqua, Fresh Floral and Sweet Blossom; while the men’s fragrances include a Classic Woody, Cool Marine, and Citrus Fresh option. The perfume is pocket-sized and light weight, easy to slip into jacket pockets, jeans or small handbags alike.

    A convenient pocket-sized innovation in six fresh new fragrances, Engage ON, celebrates each unexpected moment when love happens! It embodies the brand proposition of playful romance and brings alive the new language of love through its range of Pocket Perfumes.  Engage Onis a segment disruptor and breaks the category clutter yet again with its communication and portfolio offering.

    Insight based innovation has been the bedrock of ITC’s Personal Care Business. Deodorising is an under penetrated grooming concept in India. The introduction of Engage ON caters to the evolving attitude and lifestyle of consumers in India.

    ITC Limited CEO – personal care products business Sameer Satpathy said – “Engage On is an innovation in the category of perfumes. The Pocket Perfumes developed for the youth is designed around the core benefits of desirability, affordability and convenience. Crafted by International fragrance experts, Engage ON offers an enormous opportunity to educate and drive the growth of perfumes.”

    The communication illustrates the brand philosophy and defines Engage On further. Directed by the critically acclaimed director Abhinay Deo and music composed by Dhruv Ghanekar, the commercial highlights the brand proposition of playful chemistry with Engage ON bringing in the confidence of smelling great anytime, anywhere.

    J. Walter Thompson SVP & NCD Tista Sen said, “A pocket full of perfume is what the new Engage communication promises. The ‘must have’ for every young couple getting to know each other a little closer. The secret is theirs alone and the viewers and that’s what makes it enjoyable. With this new product innovation, perfume needn’t be just what sits on your dressing table but something you can carry with you. And use it anytime, anywhere. It’s romance on the go and that’s what the TG will identify with.”

    “A perfect little innovation by ITC. It was so much fun working on the pocket campaign. The TVC gives us a glimpse into a sweet little love story between two young people. The fun is that only the viewer knows their secret, which is engage pocket perfumes,” J. Walter Thompson senior creative director Simone Patrick said.

  • Officer’s Choice salutes unsung heroes in cricket ecosystem

    MUMBAI: Officer’s Choice Blue – the blockbuster success from Allied Blenders and Distillers (ABD), launched its latest digital campaign “Salute toh banta hai” for the ongoing Indian Premier League in line with its long-standing proposition of the ‘Good Samaritan’.

    Officer’s Choice Blue believes that nothing is more satisfying than bringing a smile to someone’s face and that there is no greater respect earned than touching someone’s life. Celebrating this thought, the brand’s recent digital advertisement acknowledges the unsung heroes of cricket – The Groundsmen. 

    The film is an ode to these men who toil behind the scenes day-in and day-out so that our nation’s biggest passion – cricket, goes on uninterrupted. Be it immense heat or heavy rains or the back-breaking heavy roller, these groundsmen continue to toil hard on the field. The communication salutes the sincere efforts of these extraordinary men towards nurturing and maintaining the cricket pitches even under extreme circumstances. The film ends with Officer’s Choice Blue and the Delhi Daredevils expressing their gratitude to the groundsmen with Officer’s Choice Blue’s tagline “Salute toh banta hai”.

    With this campaign the brand further resonates its strong association with the Indian Premier League. Conceptualized by Triton Communication, the film will be seen across digital platforms during the ongoing IPL season.

    Allied head of marketing Ahmed Rahimtoola said, “Officer’s Choice Blue has been committed towards recognizing the ‘good’ that comes out of ordinary people during everyday life. We take pride in this beautiful communication as it strongly conveys our brand’s long–standing view on the timeless value of righteousness, and the need to bring about positive change. ” 

  • TVS TVC celebrates Indian youth’s go-getter spirit

    MUMBAI: TVS Motor Company launched a new advertising campaign for its motorcycle brand — TVS Sport. The campaign has been conceptualised by Mullen Lowe Lintas Group and follows the journey of a young boxer from a small village straight to the National Sports Training Facility in the city. He is abetted by TVS Sport, the perfect partner in his pursuit of success; the product’s unmatched fuel economy of 95 km/l, five-year warranty and affordable pricing; one that is an ideal fit for his requirement.

    The film opens with a young man riding out of his village on TVS Sport, reminiscing how his humble beginnings never stopped him from chasing his dreams. He rides past the local gym in the village, smiling at how his goals have changed over the years. Riding on the dusty roads in the outskirts, he passes by a broken bike and continues unperturbed on his TVS Sport. His determination is fuelled by the confidence that his bike is high on mileage and durability and is ready to be pushed to new limits. As the film closes, we see him take off his jacket, revealing his jersey with National Boxer imprinted on it thus cementing his position as a go-getter.

    The concluding voiceover reinstates that we must never let distances or difficult roads get into the way of achieving our dreams.

    TVS Motor Company VP – marketing (motorcycles) Arun Siddharth said, “The youth residing in small towns, harbour dreams of making it big in life and surpass every obstacle. TVS Sport with its unmatchable mileage, and durability gives them an edge on their path to achieving success beyond the prescribed boundaries. The film is an attempt to celebrate the spirit of such people who set their sights higher and overcome challenges.”

    MullenLowe Lintas Group executive director Rajesh Ramaswamy said, “We wanted to position the TVS Sport, which offers great mileage and durability, as the perfect partner for these young, go-getters who will stop at nothing to achieve their dreams. It’s a perfect fit and the ad captures both the mind-set of the youth today and the salient features of the bike.”

    Watch Here :

  • ETMoney campaign shows cricketing heroes on financial pitch

    MUMBAI: Would you judge a fish by its ability to climb a tree? Then why expect a top cricketer to be good at financial management? ETMoney’s latest campaign ‘Batting for money’ shows top cricketers discovering how easy it is to save, grow & manage their money effortlessly on the financial pitch using the app.

    With the cricketing season’s heatwave upon us, ETMoney releases a series of films featuring some of the highest earning cricketers – Parthiv Patel, Karun Nair, Manish Pandey, Axar Patel, Vijay Shankar and Sheldon Jackson. The films show light hearted friendly banter between the players who discuss and discover how easy it is to manage and invest their earnings.

    The series starts with Parthiv Patel discovering how ETMoney is helps him to manage his finances. Subsequently, we see him suggesting ETMoney App to his cricketing friends’ to help solve their financial dilemmas and money management issues in a simple, fast and reliable manner. The cricketers get into a ‘contest’ on who is better at managing his money.

    The creatives have been shot in selfie style and highlight the benefits of the ETMoney app’s user-friendly feature such as Investment Solutions, SmartDeposit, Insurance Solutions and Spends Tracking – that can be handled easily in under 2 minutes, completely paperless & mobile.

    Speaking about the new campaign, ETMoney CEO Mukesh Kalra says, “ETMoney’s mission is to simplify money for the new age consumer. The campaign, backed by deep consumer insights from our initial tests around Cricket, does a great job of communicating the simplicity of the app in a very relevant, friendly context.”

    Speaking about the new campaign, Times Internet marketing head Pratik Mazumder says, “India has two true obsessions that cut across all ages and classes – Cricket & Entertainment. Our edutainment campaign conceptualized internally brings together both these obsessions and helps viewers to understand the simplicity and reliability that ETMoney has brought to the Fintech space. We hope this campaign will encourage more Indians to login to the digital financial inclusion that is being actively promoted by the government.”

    The campaign will be aired on all major online platforms. This will be supported with print ads and social media amplifications on Youtube, Facebook, Twitter, Indiatimes, MensXP, TOI Sports, ET & Cricbuzz.

    The ads can be viewed online at – https://www.facebook.com/ETMONEY/