ITV

Category: Ad Campaigns

  • #WhatIReallyReallyWant shortlisted at British Media Awards

    MUMBAI: The global PR and viral campaign for the film #WhatIReallyReallyWant by Project Everyone, supported by Getty Images and SAWA and launched by the international communications agency Sterling Media, has been shortlisted for Video Project of the Year at the British Media Awards 2017. Taking place at The Hilton Park Lane on 3 May 2017, the British Media Awards recognise ‘excellence and innovation’ across the industry. Other shortlisted nominees include The Guardian, The Economist, Cancer Research UK and The Cedar Communications.

    In September 2016, World Leaders marked the first anniversary of the adoption of the Sustainable Development Goals. These Global Goals are a mighty plan to end poverty, fix climate change and address inequalities over the next 15 years, but they will only succeed if they address the needs of the most marginalised first, particularly those of girls and women. Issues like quality education, an end to violence, an end to child marriage and equal pay for equal work need to be at the top of every government’s agenda in order to give the Goals the best possible start.

    Founded by renowned filmmaker Richard Curtis for the United Nations and supported by the Bill & Melinda Gates Foundation, Project Everyone launched the United Nations’ Global Goals signed by 193 world leaders at the UN General Assembly in September 2015. Project Everyone, with partners from across the world, convened the first Global Goals campaign to fight and achieve Goals which are salient, financed and focused on girls and women.

    On the 20th anniversary of the release of the Spice Girls’ Wannabe video, the campaign marked twenty years of Girl Power with the updated version “#WhatIReallyReallyWant”. The film reflects the voices of girls and women all over the world telling world leaders what Goals they ‘really really want’ to be achieved to help improve their lives. The campaign was supported by Getty Images and SAWA.

    Sterling Media was engaged to launch and popularise the film globally, securing mass coverage in media in Europe, USA, India, the Far East, Australia and Africa. Sterling also secured talent such as Bollywood actress Jacqueline Fernandez, who opens the film. The video received support from high profile personalities such as Spice Girls Victoria Beckham, Melanie C and Emma Bunton on Social Media, the public and international media to help it generate a staggering 150 million views online in just a few days of its launch. The video was the 3rd highest trending topic in UK on Facebook in the first 24 hours after release.

    Speaking about the company’s recognition at the British Media Awards, Sterling Media CEO Natasha Mudhar said, The campaign #WhatIReallyReallyWant has been very special for us as we worked alongside influencers from across the world and the fantastic team at Project Everyone to propagate the importance of how gender equality affects us on a global scale every day. We are delighted #WhatIReallyReallyWant has really made a positive impact for girls and women around the world and hope our campaign has helped move the needle to inspire millions globally to take a stand against discrimination and inequalities.”

    Watch the film #WhatIReallyReallyWant here:

  • Havmor rolls out digital campaign to engage with ice-cream lovers

    MUMBAI: Havmor Ice Cream, a leading pure milk ice cream brand in India, is using a digital first approach to announce the launch of ‘The Coolest Summer Job’ offer which includes the creation of a special position of Five Chief Tasting Officers, for all existing and soon-to-be-launched flavors. Digital platforms will be used in the selection process starting today until 20 May, 2017.

    The process will begin online, where applications will be invited through a special microsite: www.havmor.com/thecoolestsummerjob/ as well as through the brands social platforms. The interview for the position includes submitting a 2 minute video capturing one’s passion for ice-cream and the understanding of the local palate. The brand will be using the official hashtag #TheCoolestSummerJob.

    The campaign aims at bringing ice cream loving consumers across cities on to one platform to showcase their passion for ice cream.

    In an attempt to co-create and develop local flavors, Havmor is providing consumers an opportunity to create flavors they wish to see on shelves across the country and in return be part of the ever evolving Havmor flavor story.

    Havmor Ice Cream begins Nationwide Hunt for ‘The Coolest Summer Job’
    Hunt for ‘Chief Tasting Officers’ from across India to be an integral part of developing a New Range of Ice Cream flavors

    Havmor Ice Cream MD Ankit Chona said, “Havmor is known for its unique and innovative offerings and with an increasing demand for unique and new flavors, we have embarked on a journey to engage with the end-consumer directly to involve them in the process of introducing new flavors. Since digital is the medium of choice, our campaign aims at bringing ice cream loving consumers on to one platform to showcase their passion. The most deserving candidates will be an integral part of the Havmor family and will work closely with our teams to develop never tasted before ice cream flavors.”

    The candidate will be part of the core R&D team in the development process of new flavors. The selected aspirants will be provided a sneak peek into the ice-cream manufacturing process, right from sourcing ingredients, technological know-how all the way to the manufacturing process of pure milk ice creams at Havmor. An important part of the Chief Tasting Officer’s induction will also be on Havmor’s 70+yrs of in-depth knowledge on food tasting and ice cream manufacturing. A special mentorship program with renowned chefs on the significance of taste, texture and flavor will also be part of ‘The Coolest Summer Job’ Offer.

    VP – Head of Marketing Chaitanya Rele added, “Our nationwide job hunt will be live on all our digital platforms and we will also be working closely with various human resource partner firms. It is an exciting opportunity where the winning candidate will get to master the unique techniques of ice cream making, meet the demands of the unique taste-buds in India and will have all the freedom to invent new flavors of their choice. These flavors will then make their way into our 200 ice cream parlors and 40,000+ retail outlets.”

  • Godrej Hit gel TVC advocates safety from food poisoning

    MUMBAI: HIT – an indomitable market leader in the cockroach solution segment has launched HIT Gel Stick, an effective and affordable cockroach solution to enable every Indian mother to protect her kids & family from cockroaches. HIT Gel Stick, is a transparent gel which once applied remains effective for 7 days, kills cockroaches right at the point of entry and is very convenient to use.

    The brand has launched a new nationwide campaign with the tagline ‘HIT GEL STICK, Cockroaches Ko Ghustey Hi Maare’. The well-crafted campaign with a filmy twist highlights the product’s key offering of killing cockroaches’ right at the entry point and ensuring your home is safe from cockroaches.

    Godrej Consumer Products Limited business head – India & SAARC Sunil Kataria said, “Consumer research reveals that 80% of consumers have faced a cockroach problem, but less than 8% use branded cockroach solutions! Low adoption of specialist cockroach solutions by mothers is due to lack of awareness of the fact that cockroaches spread food poisoning and therefore are a serious threat to the health of her kids and family. Cockroaches enter our kitchen from dirty drains carrying germs and contaminate food and utensils, but they are seen only as unwanted intruders which disgust hence mothers settle for ineffective solutions to contain them.”

    He further added “Looking at this behavioural pattern of mothers, the launch of HIT Gel Stick is a strategic step towards building the cockroach solution category and the sustained media investment behind consumer education will drive relevance and lead to mass adoption of this new revolutionary product which will help in keeping the pest away from you and your family.”

    Thoughtful, fun and an endearing TVC begins with a mother watching a movie with her son and friend at home. As she reacts in awe on seeing her hero making a grand entry, her friend’s immediate focus shifts to the cockroach entering the kitchen. While the mother gasps in pain at every deadly blow of her hero, the friend replicates the same heroics for the cockroach that’s infecting the kitchen. As the film moves on to the climax, the friend tells the mother to ignore the hero and rather pay attention to the cockroaches entering her house that will cause food poisoning to her child. The mother pauses for a moment and the focus of the TVC shifts to the cockroach. The resemblance of the real and reel life scenes and their parallel portrayal in same sequence is what makes this TVC a slice of life!

    In a country that thrives on Bollywood, there couldn’t have been a better way to educate the consumers on cockroach prevention. The ad film is directed by Karan Shetty and produced by Madhukar Kotian and Vijay Carvalho.

    Watch Here

  • Micromax AC TVC encourages Kapoor to stay home

    MUMBAI: Micromax has embraced an innovative product portfolio and in sync with this vision, Micromax launched a complete line of Split & Window A/Cs, along with the latest range of Smart LED Televisions. The Air Conditioners come with the revolutionary GoldFin technology that ensures maximum energy saving and durability. The Smart Televisions come up with a unique TV Mirror feature that lets the consumer mirror the TV screen on his smartphone and vice-versa.

    Reinforcing its vision to be a leading consumer electronics company, Micromax Informatics, is kick-starting a new campaign promoting its new range of Air Conditioners and Televisions. Through the two TVCs, Micromax aims to inform the consumer about the wonderful innovations the brand has done in these two categories.

    The campaign that starts with Micromax AC TVC, positions “Micromax living” as a smart lifestyle proposition for Individuals who seek comfort and convenience in every aspect of life. The campaign has been launched for the latest line-up of Micromax ACs comprising 07 split ACs and 01 Window AC armed with GoldFin Technology which prolongs life for both evaporator and condenser with a strong layer of anti-corrosive material.

    The TVC features the new brand ambassador of the Micromax consumer electronics segment, leading Bollywood actor Anil Kapoor, who in a quirky fashion skips parties to stay at home and experience the comfort provided by a Micromax AC that saves energy and cools wonderfully. The commercial also educates about the aspects of the AC being rated 5 star in energy saving, 3 in 1 Health Filter that catches harmful bacteria, viruses, pollens while emanating Vitamin C in the room, along with certain other features that make it a revolutionary consumer durable to own. The TVC for Micromax LED televisions will be on similar lines, establishing the Micromax living in a fun manner.

    Micromax Informatics CMO Shubhajit Sen, “Micromax understands the massive shift in the lifestyles that Indian consumers are looking for. With the latest campaign, we aim to bring forth the various possibilities that an individual can unlock with Micromax ACs that have been designed keeping local innovation in mind. The new ACs boast best in class features such as a 100% copper two-way drainage, turbo cooling, power saving etc. which aid and address the typical Indian need.” He further added, “The new quirky advertisement with Anil Kapoor showcases the fun side of having a smart lifestyle option which we also say is the Micromax way of living – a choice that is a true representation of living in style.”

  • IAF campaign aims to break gender stereotypes

    MUMBAI: The Indian Air Force is known to overcome barriers with courage, strength and valour. Which is why, when the whole country was debating the role of women in society, and brands were trying to create a conversation around it, the Indian Air Force took a historic step and showed the way forward by commissioning India’s first batch of women fighter pilots. Walking the talk and shattering the stereotypes around what work women could or couldn’t do, in the process. In many ways, this is a definitive stamp of equality, coming from the Air Force – often perceived as a bastion of male–only bravado.

    This film seeks to change our perception of what women are capable of. The campaign proudly boasts the achievement of its first women fighter pilots, and also sparks a conversation around the preconceived notions that many in society have about the role and place of a woman.

    The campaign goes a step ahead by showcasing Indian Air Force as a place where there are equal opportunities for both men and women. Be it the fighter pilots, helicopter and transport pilots, ground staff and technical staff, the Air Force has a place for everyone. Because at IAF, the service of the nation knows no gender.

  • New Munch Macha musical TVC with Baahubali 2

    MUMBAI: The new TVC features the trailer of this year’s most anticipated movie, with the energetic and peppy song – ‘Crunch Macha Munch Macha’, playing in the background. The film ends with Baahubali’s lead actor, Prabhas, narrating the brand tagline – Crunch Macha Munch Macha before urging viewers to enjoy Nestlé Munch in special Baahubali packs.

    A Nestle spokesperson says, “Our distributors kept the partnership momentum high by adopting the Baahubali 2 merchandise and enacting a short Baahubali act as they announced the limited edition Nestlé Munch packs in a traditional call out style while launching the packs for retailers. Also, the Nestlé Munch Nuts limited edition packs will help fans savour the magic of Baahubali 2 through free phone stickers designed exclusively to celebrate this partnership.”

    Nestlé India GM – chocolates and confectionery Nikhil Chand says, “With Munch celebrating Baahubali 2, our consumers will for the first time experience foot thumping music of Crunch Macha Munch Macha along with the grandeur of Baahubali 2. The already popular innovation, Nestlé Munch Nuts has once again brought new-to-category experience of phone stickers free with Baahubali packs for fans to celebrate”

    The partnership between Nestlé Munch and Baahubali 2 has also been activated through the launch of five new Nestlé Munch limited edition packs.

    TVC:

  • Nycil launches ‘no tension’ campaign during summer

    MUMBAI: Nycil, one of the most trusted powder brands and leader in the prickly heat & cooling powders (PHC) category in India from the Kraft Heinz Company is back with a refreshing campaign this year establishing its new proposition. Focusing on 5 summer problems of the skin such as sweat, body odor, rashes, itching and prickly heat, the brand advocates enjoying summers without any tension, with the protection of Nycil. With a heritage of more than 50 years, Nycil is popularly known for its anti-bacterial properties and its efficacy in curing and preventing prickly heat problems.

    Creatively conceptualized and executed by McCann, the campaign advocates the use of Nycil to fight against common skin problems caused during summer. The film starts with a young boy reluctant to play out in the sun fearing it would cause skin problems like sweat, stickiness, odour, rashes and prickly heat. Just then his friend’s mother intervenes to explain to the kids how the right powder can prevent skin problems during summer.

    Commenting on the new campaign, Kraft Heinz India CMO Vikramjeet Singh said, “Nycil enjoys the position of a market leader across the country and it is the most preferred powder in the PHC (prickly heat & cooling) category. Through this new campaign, we aim to educate the consumers on using Nycil for the 5 common summer skin problems; which no other PHP can effectively claim to cure. This was a natural progression since the brand is clinically proven to fight the bacteria that cause skin problems led by summer”.

    Speaking from a creative perspective, McCann national planning head Suraja Kishore said, “Nycil is a heritage brand with very strong associations on prickly heat. The challenge was to reinforce Nycil as the expert solution for summers. We are happy to bring to life the proposition in an engaging set up of kids’ banter.”

  • Glucon-D campaign joins forces with water

    MUMBAI: Glucon-D, the instant energy power brand from the Kraft Heinz Company unveils its new campaign ‘Sirf Paan Nahi, Glucon-D wala Paani.’

    The new campaign communicates Glucon-D superiority in providing instant relief from exhaustion compared to plain water. The ad film created by McCann shows a group of kids playing Kabaddi in the scorching heat. After winning the match, the protagonist of the film, a school kid, returns home after the game and approaches the refrigerator to fetch a bottle of water. The mother stops him saying “Don’t just drink water, add Glucon-D to the water” to get instant energy. The film ends with a refreshing reminder “Sirf Paani Nahi, Glucon-D wala Paani” to reinforce the importance of consuming Glucon-D with water to beat exhaustion caused due to harsh summer.

    Kraft Heinz India CMO Vikramjeet Singh said, “In summers, heat and high humidity lead to exhaustion. Glucon-D aims to educate the consumers about the benefits of adding Glucon-D to water to quickly restore the lost glucose, minerals and vitamin levels in the body after spending long hours in the sun.”

    McCann national planning head Suraja Kishore added, “Being the market leader, Glucon-D’s task is to grow the category and we went single-mindedly towards that end to chase ‘only water’ consumption occasions in summers. Through the campaign ‘Sirf Paani Nahi, Glucon-D wala Paani’, we wanted to highlight the superiority of Glucon-D in recharging the body and providing instant energy.”

  • UCNews’ ‘Spirit of Work’ campaign with Tandon, Bedi & Khanna

    MUMBAI: Celebrating International Workers’ Day on May 1, UC News, a news and content aggregation platform from Alibaba Mobile Business Group, has kicked off its ‘The Spirit of Work’ campaign.

    UC News is inviting users and fans across the country to share their success stories, providing them a platform to say ‘Thank You’ to people who have worked hard and played a key role in making their life a success.

    The campaign, under way on UC News till 27 April, has been a major success with multiple celebrities including Raveena Tandon, Chef Vikas Khanna, Kiran Bedi and TV personalities Divyanka Tripathi, along with Kamya Punjabi, sharing their heartfelt stories with everyone.

    Expressing her gratitude, noted actor Raveena Tandon sent a special ‘Thank You’ to her driver and her make-up man. Raveena lost her makeup man Praveen Bhatte last year but continues to remember him on key occasions. Raveena’s driver is still with him and is like a family member to her.

    Thanking the farmers, caretakers, vendors, cooks and servers for their labour, Chef Vikas Khanna wrote, “Many invisible hands till, sow, water, nurture, care, harvest, treat, carry, transport, weight, pack, stock, sell and finally lovingly cook. I bow to them today and every day.”

    Thanking her mother, small screen actor Kamya Punjabi wrote, “My mother always told me to never give up in life…I would like to thank my parents and my destiny which has brought me here after so many hurdles.”

    Another one quick to thank her parents was Yeh Hai Mohabbatein actor Divyanka Tripathi. She wrote, “My parents never forced their dreams on me… Thank You Mummy Papa.

  • Himalaya’s ‘Chennai Ponnu’ captures her essence in peppy video

    MUMBAI: The Himalaya Drug Company, India’s leading wellness brand launched the “Chennai Ponnu” (Chennai Girl) campaign for its flagship product Himalaya Purifying Neem Face Wash. The campaign aims to celebrate the spirit of the Chennai girl and captures her essence in a fun and peppy music video.

    Today’s Chennai girl has evolved in many ways, from her dressing style, grooming, eating to her beauty preferences, yet she enjoys her culture equally. The music video brings out this message beautifully, telling the story of the Chennai Ponnu through relatable experiences.

    The Himalaya Drug Company marketing manager Rahul Panchal said, “Our regular interaction with the consumers in Chennai highlighted that young girls in the city have changed in several ways. While they are confident, independent and modern, they still continue to enjoy the rich culture of Chennai, be it the local food, music, dance or movies.”

    The Himalaya Drug Company category manager – face care Hemang Vasani said, “Our TVC communication centers on the brand taking care of the teenagers’ skin troubles, especially pimples, giving her the confidence to enjoy life. With the Chennai Ponnu campaign, we wanted to further build on this communication by showcasing the energy, enthusiasm and confidence that today’s Chennai Girl.”

    “When the brief first came to us, the brand was definite that they wanted an upbeat, contemporary film around the “Chennai Girl”. So we had to develop a script that captured the essence of the “Chennai girl” who’s modern and at the same time loves her traditional culture,” said Roadrunner Productions director Rahul Bharti.

    Himalaya will tap the digital medium to promote this campaign, which will be rolled out across its social media properties including Facebook, Twitter, YouTube and Instagram. In addition, creative tie-ups with a music platform and influencers will further amplify the message. The music for Chennai Ponnu has been composed by famous composer Prashant Pillai, who has captured the local energy of Chennai in a catchy, feet-tapping melody. The quirky lyrics are written by Amrit Rao while the choreography is done by Bollywood choreographer Adil Shaikh, famous for his work for Bajrangi Bhaijaan, Kapoor & Sons, etc.