MUMBAI: 92.7 Big FM radio network has launched a four-week long television campaign for one of its popular music show, #Salim.
Hosted by Bollywood’s most sought after music composer and singer Salim Merchant, the show curated on history of trendsetting music, has been striking the right chord with the listeners, since its inception. Building on its popularity and to further create buzz around its unique theme, an audio-visual led television campaign created by Grey Group India, is being aired and promoted on Television and digital mediums.
#Salim is purely a music based show that enlightens the listeners about the making of their favorite iconic songs. Singer Salim Merchant shares these insightful stories in his mesmerizing voice, enhancing its overall appeal. The 60 secs TVC perfectly brings to the fore the essence of this engaging format. With an extensive reach of television and digital mediums, it aims at reaching out to a larger set of audience and music enthusiasts.
Speaking about creating a TVC for a radio based show, Big FM spokesperson said, “In the age of digital media, face value contributes in expanding the scope of mass appeal. #Salim is a unique offering, as it is truly a music show and having Salim Merchant as the host further adds to its credibility. Banking on this interesting combination and Salim’s friendly persona we have launched this TVC with an aim to promote the radio show in a visually appealing format through television and digital platforms.”
MUMBAI: Britannia is looking at delighting cookie lovers with the launch of its all new Britannia Good Day Wonderfulls, an extension to the Good Day family and is currently available across all major cities in India. The TVC campaign supporting the launch is based on the theme: ‘Cookies so wonderful, you’d want your loved ones to have it’.
The TVC brings alive the heart-warming relationship between a woman and her grandmother and her endeavour to get her grandmother to experience something wonderful. The film features Good Day’s brand ambassador Deepika Padukone and depicts her gifting her grandmother a new pair of dentures, to enjoy the new scrumptious Britannia Good Day Wonderfulls cookie.
With this new TVC campaign, Britannia Good Day Wonderfulls will take forward the mother brand’s proposition of ‘Smile More for a Good Day’ and is being rolled out across India, supported with sampling to drive trials, consumer contests and digital activation.
Loaded with rich inclusions and a crunchy bite, Good Day Wonderfulls has a hand-crafted texture, wide range of flavours, and is available at attractive price points.
“We are seeing a clear trend of premiumisation in biscuits for the last few years. Consumers are upgrading to superior product experiences. Good Day Wonderfulls aims to leverage this trend” said, Ali Harris Shere, VP, Marketing. The TVC beautifully captures the ethos of sharing, through the refreshing lens of a grandmother–granddaughter relationship to deliver the brand message of ‘wonderful when shared,” he added.
Commenting on the campaign thought, the creative head behind this, Puneet Kapoor, Executive Creative Director, McCann World Group, said, “The challenge here was that in a world spoilt with choices, how do you make people want another cookie out of the thousand cookies already out there. But surely when you have a genuinely good tasting product, it feeds into the creative gumption as well. I guess the crisp and crunchy texture and taste fired the idea in the neurons of the creative team and the idea was love at first sight.”
MUMBAI: Marico’s youthful and contemporary hair nourishment brand, Hair & Care, has launched a new campaign for its revolutionary fruit hair oils. With this campaign, the brand aims to reignite a feeling of exhilaration and excitement towards hair oiling amongst its youthful consumers.
Hair & Care Fruit Oils caters to the modern, young woman between the age group of 18-30 years, who is on a constant look out for exciting products across categories, especially beauty and personal care. The brand has introduced one-of-a-kind range of hair oils with a distinctive mix of fruits that moisturise and energise hair.
The brand plans to make a big impact in the market through a multimedia promotion exercise led by a TVC being showcased on various shows and channels. Starring Hair & Care’s ambassador, Shraddha Kapoor, in a never seen before avatar, the new ad highlights the brand’s core benefit – hair full of energy. Conceptualised and executed by BBH India, the film has been shot in a manner that makes consumers actually experience the elation and vigor of the new offering.
Commenting on the new campaign, Marico CMO Anuradha Aggarwal said, “The new Hair & Care fruit oils address the hair nourishment needs of its young contemporary consumers. It redefines the traditional source codes of nourishment and introduces the much needed stimulating oiling experience amongst today’s youth. The campaign is built to disrupt the category by presenting this product innovation, not through a narrative but by demonstrating the visual delight of its ingredients and hair that is full of energy.”
The launch, driven by the campaign, focuses on key markets of the Hindi speaking belt. In addition to the TVC, it is being promoted through high impact outdoor and print campaign, an engaging digital campaign and cinema branding, amongst others.
BBH India CCO & managing partner Russell Barrett added, “Hair & Care Fruit Oils is a first of its kind hair oil for a younger audience and hence our advertising had to reflect that. What excited us was the innovation of the product, so, we wondered what if we could have people feel the energy and goodness of fruit rather than merely present a logical argument for it. And our partners at Marico said, why not!”
MUMBAI: Tally Solutions, accounting and business management software, collaborated with Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, to launch its first campaign for its GST-ready software. With over 30 years of serving businesses across India, Tally is in an important position to deal with GST.
The campaign centres around a clear message: ‘Tally Hai Toh Tayyar Hain’. The campaign drives home this message across film, print and digital by contrasting different kinds of business people and their approaches to GST. Essentially, it is the difference between those who adapt with times and those who don’t. The tonality of the campaign is light-hearted, yet it drives home a strong message.
Speaking about the campaign, Happy mcgarrybowen CEO and co-founder Kartik Iyer in a statement said, “Working with tally has been an enriching experience at many levels. As pioneers in the business of Fintech, their insight and view into the GST era is unmatched. Their ability to break anything that is complex down to simple clear points is what makes them the leader undoubtedly. There is a lot to do together. We look forward to doing some great work for them.”
Agency Credits:
Agency: Happy mcgarrybowen
CEO: Kartik Iyer
COO: Samarjit Choudhry
Creative
CD(Art): Bobby Thomas
ACD(Copy): Athul CT
Art Director: Rashmi R.
Creative Controller (Art):Sabu CV
Creative Controller(Copy): Ben Samuel
MUMBAI: Sony Yay! has launched an interactive campaign named Finding Funny Challenge in association with Act II. The campaign is presented by Johnson’s Active Kids Shampoo.
Aimed to harness children’s adventurous & playful spirit, this two-month long campaign will add a fun and amazement quotient by setting children up for a treasure hunt to find ‘Funny’ – a crazy fun character that pops onto the screen to every kid’s surprise. Children will be able to find ‘Funny’ on their home screens between 1-3 pm during their favorite shows Guru Aur Bhole, Sab Jholmaal Hai and win some exciting gadgets.
With this campaign, Sony Yay! aims to set a new benchmark of interactivity and engagement with children in the back-to-school season.
As a part of this campaign, the channel introduces its first ever School Contact Programme across the country. Tapping 800 schools nationally, the programme plans to be the widest reach initiative undertaken by any kids’ channel. The programme will cover 26 cities including Mumbai, Delhi, Hyderabad, Chennai and key cities from Uttar Pradesh, Maharashtra, Madhya Pradesh, Punjab, and Gujarat, to name a few.
The campaign started on 10 July. Sony YAY’s School Contact Program will add huge doses of excitement to the children’s everyday school life by bringing them a host of interactive games, trivia, competitions, and prizes.
Sony Yay business head Leena Lele Dutta said, “We all know that children’s imagination is unbounded and adventurous, exploration and play is what they thrive on. We wanted to encourage this very spirit amongst our little fans and that became the genesis of the Finding Funny campaign. To extend this campaign on- ground, we are also embarking upon the largest ever School Contact Program. We aim to make Sony Yay! the go-to destination of entertainment and engagement for children, and the Finding Funny campaign and School Contact Program are a strong step forward in that direction.”
“We believe happy, playful children show more keenness to learning. By bringing entertainment and engagement to their schools, we want to reach 800 schools. We are excited to begin this interactive journey with the little ones. Through each initiative we take, we aim to strengthen our position as the ultimate destination of happiness for kids.”
MUMBAI: To ensure safe travel for bike riders against uncertainties during the monsoon season, Ceat Limited, a leading tyre manufacturer, has launched its latest TVC ‘Nehlau’. Conceptualised by ‘Ogilvy and Mather’, the TVC addresses the core issue faced by bike riders of water splashes and getting drenched owing to the onslaught of larger vehicles moving past at high speeds. Such scenario can lead to slippage of vehicle or an accident. In order to prevent slippage of vehicles and ensure stronger tyre grip on wet roads, Ceat TVC announces the launch of its monsoon smart range of tyres.
With its tongue-in-cheek humour, the TVC sets the narrative keeping its character “Mr. Nehlau” in the limelight. The story depicts the common incident observed on the roads during rainy season, wherein a super-fast vehicle driven by Mr. Nehlau takes an immense pleasure in splashing water on the passing by vehicles and pedestrians. At the end of the TVC, Ceat tyres save the biker from the huge water splash while conveying the strong message of ensuring safety of bike rider in difficult rainy situations.
Ceat VP marketing Nitish Bajaj said, “Our attempt is to ensure safety of bike riders from all the hazards that come along during the monsoon season, which can challenge the riding experience. Tyre plays a crucial role in holding the ground, which is direly needed for bike riders in such season.”
According to Ogilvy and Mather senior creative director Rohit Dubey, “Modern consumer has an attention span of a mayfly and commercials are watched on mute in gyms, lounges and lobbies. Just an insight is not enough. And that’s the raison d’être of our time-slice treatment.”
“At a sub-cutaneous level, this campaign is not just about sensitizing the consumer to Ceat’s ‘all season tyres’, it’s also an attempt in bolstering our brand voice. We intend to strike a chord with bikers not just as a tyre manufacturer, but as a riding mate who knows what they go through”, he added. The film has been shot in Film city Mumbai and directed by Arun Gopalan.
Ceat’s brand positioning has always been geared towards focusing on the tyres’ superior grip which provides a safer travelling experience. This is one of the many initiatives Ceat has undertaken to reiterate its audience connect.
MUMBAI: Budweiser, in its 10th year in India, has announced its latest campaign that reiterates the brand’s aggressive plans to grow in the market by building on the brand’s legacy.
Developed by New York based creative agency Anomaly, the campaign is a bold and unapologetic narrative of the brand’s legendary story – Budweiser is brewed on its own terms for people who live life on their own terms. The 25-second film derives its genesis from the brand’s core principles of freedom, ambition and authenticity.
ABInBev India marketing director Kartikeya Sharma said; “Budweiser has remained authentic to its roots, and innovative at the same time to create the best brand experience for our audience. After 10 years of being present in the Indian market, we feel the time is right to expand our outreach while we aim to push the envelope on elevating the brand experience.”
He further added, “Budweiser’s legacy is not only about creating perfection and attention to detail in a bottle but also about how the brand has been an intrinsic part of global culture from music to sports. In India, Budweiser’s vision is to drive and shape the electronic music culture with homegrown and international artists who are brewed the hard way.”
Since its launch in the country in 2007, Budweiser’s communication was led by digital media supported by on-ground experiential. This is Budweiser’s first multi touch point campaign that has been rolled out on all platforms of media like print, electronic, outdoor and digital medium.
MUMBAI: Samco Securities Limited, one of the leading discount brokerages in the country, has launched new entertaining campaign that attempts to make people believe that Rs. 20 brokerage is truth and there is no hidden cost.
The company has launched two TVCs themed around #TheHardestBet – highlighting the financial burden one gets by paying higher brokerage based on size of trade and how humiliating it can be to find out that you have been paying excess brokerage since forever, whereas by trading via Samco one can save a lot of money with its Flat Fee brokerage irrespective of trade volume.
The protagonist in the 5,000 Mirchi Challenge TVC is an everyday man who refused to believe on the concept Flat Fee Brokerage. The film starts by showing him eating red chilies. Because he lost the challenge from a friend who advised him to switch to Samco’s Flat Fee Brokerage and save huge amount of transaction cost. The man ultimately losses the challenge when he pays Rs 5,000 as brokerage on the same transaction where his friend paid only Rs. 20 as brokerage.
Similarly in the Captain Fool Cricket TVC, the character is the captain of the cricket team. He enters the field wearing his shorts. Everybody in the stadium is stunned and start laughing at him. Later it is revealed that he has lost the challenge where he couldn’t believe that his team paid only Rs 20 as brokerage for an order for which he ended up paying Rs. 5000.
“Storytelling is been at the forefront of our marketing efforts. Our TVCs inform audiences in an innovative storytelling format about the benefits of trading at flat Rs. 20 and attempts to capture the eyeball of every investor and trader in the stock market,” said Samco Securities CEO Jimeet Modi.
“The communication of the campaign clearly is to educate market participants of the message ‘Ab share market mein brokerage, 20 se jyaada mat dena’ and the creative team has done a great job in ensuring that the message is delivered, breaking through the clutter,” he added.
TVCs have been produced and directed by Mr Parikshit Vaidya of Gulliver Films, while creative part was conceived in-house by Samco.
“I was very excited about this campaign as it is way away from the regular TVCs. The script has successfully linked the unawareness of the common people about the fast changing environment of broking industry,” says Parikshit Vaidya of Gulliver Films.
Both the TVCs, simultaneously launched on the company’s social media platforms, has already garnered over 1,00,000 views each on Facebook.
“Due to recent changes in the code of conduct of advertising we had to recreate our brand strategy overnight, reposition our brand and redo the entire marketing piece all over again. With so many advertisers from the Stock broking industry, we had to think of a campaign which helps Samco stand out, without using boring advertisement which typically makes BFSI sector look old and intimidating. Educate and Entertain was the clear objective of our TVC,” says Chirag Joshi, Head of Marketing at Samco Securities.
The Mumbai-based discount brokerage has also launched two more videos — The Chaiwala Boss and The Local Train — on the similar theme that have been running on digital platform but not on TVs.
MUMBAI: Dr Batra’s Homeopathy has announced the launch of its advertising campaign #PhirSeBachpan. The integrated campaign conceptualised by Water Communications combines a mix of TV, Radio, Digital and Print advertisements.
The media planning for this campaign is done by OMD Mudramax.
The #PhirSeBachpan TVC begins with a small child looking into the mirror as he plays with his bouncy hair. A peppy jingle plays in the background. The child then transforms into an adult version of himself, who seems evidently disappointed with his scanty hair. He is seen attempting to conceal his bald patch with the jingle ending on a low note. The TVC concludes with a voice over – ‘Treat your hair loss with Dr. Batra’s Homeopathy.’
You tube link:
Dr. Batra’s group of companies chief marketing officer Sanjeev Dhiman said, “Forty-five per cent of our business comes from the hair segment. With the Indian hair care market growing at 18 per cent and Indian homeopathy industry growing at 30 per cent, we see this as an opportunity for us to further consolidate our position in this segment. With this campaign, we have shifted our focus to TVC, radio and digital mediums.”
Water Communications CEO and creative thinker Vandana Sethhi said, “The new campaign celebrates the joy of childhood – hair in particular and wellness at large.”
OMD Mudramax SVP and principal partner Gerald Roche said, “The plan for Dr Batra’s campaign is centred on achieving business goals in targeted markets.”
MUMBAI: Bajaj Electricals, Illumination and Rural Electrification Projects has launched a brand new television campaign (TVC) starting . Aimed at creating a visceral response, the film conveys multiple real life stories from the interiors of the country with no trace of electricity. The film emphasizes on the role of Bajaj Electricals in impacting millions of lives through its lighting initiatives.
The objective of the campaign is to create awareness about the successfully designed and commissioned complex landmark infrastructure projects carried out by Bajaj Electricals. Notably, this is the first brand campaign by the company focused solely on B2B segments of the company that play a crucial role in the infrastructure building for the country.
The audience will get a first peek into the campaign in Digital and Cinemas, subsequently the campaign will be aired on TV.
Made of 3 short films conveying 3 different real life stories from the hinterlands of India, the campaign is sure to steal your heart.
Commenting on the films, Bajaj Electricals JMD Anant Bajaj said, ‘The infrastructure we lay has a huge social and economic impact on the lives of people. We have literally crossed rivers, mountains and jungles to bring electricity to far flung places in the country. And we do all this with great care and concern for the environment. The insights were taken from these real life incidents that our teams have faced during the execution of various projects across the length and breadth of our great nation.
Created by OnAds Communications, the films in the campaign are about the hope, despair and dilemma of a world without light. It captures various unsung human emotions like those of a girl wanting her dreams to come true or a child wanting her father to come home through animated puppets made of layers of thin paper.
‘The stories in the campaign are inspired & dramatized versions of the stories that we heard from the Bajaj team. We thought it would be interesting to tell these stories through animation, like a fairy tale only to reveal that these are not fables but inspired true stories’, said OnAds founder Jignesh Maniar.
In line with its philosophy, Bajaj Electricals considers every Indian a part of their family and the campaign depicts how through the magic of light the dreams of millions of Indians have come true.