ITV

Category: Ad Campaigns

  • Hindware & TicketNew.com associate with SRK’s co & movie

    MUMBAI: Two brands — Hindware & TicketNew.com — have associated with Shah Rukh Khan’s company Red Chillies and his upcoming movie ‘Jab Harry met Sejal’.

    India’s online movie ticketing site Ticketnew.com announced that the company has signed-up with Bollywood’s Red Chillies Entertainment as associate sponsor for its upcoming movies starting from Jab Harry Met Sejal, which opens nationwide on 4 August. Hindware recently launched a co-branded TVC in association with brand ambassador SRK’s anticipated movie.

    Ticketnew.com meantime is also offering a flat Rs. 100 discount on the purchase of every ticket for the current Jab Harry Met Sejal on its platform through website or mobile. Ticketnew.com has also partnered with PVR, Cinepolis, Inox, Carnival Cinemas, among others, offering consumers the best state-of-the-art theatre facilities.

    TicketNew founder CEO Ramkumar Nammalvar said: “Our platform is set to offer millions of SRK fans advance tickets for Jab Harry Met Sejal.”

    The TVC will be aired at 350 cinema halls across 203 cities in India for a duration of three weeks and will be also be available online on YouTube for more than 30 days. Conceptualised with Red Chillies Entertainment, the promotional TVC brings forth common attributes between brands Hindware and Shah Rukh Khan – as both are experts in their respective fields.

    The TVC is a seamless amalgamation of memorable scenes from the movie where Khan is seen as an expert guide and explains Hindware’s expertise in building dream bathrooms. 

    HSIL Limited president – building products division Manish Bhatia said, “Our brand ambassador Khan’s movie had the right attributes of being an expert companion in one’s journey to achieve something of their dreams, which Hindware truly believes in and is also our new brand positioning.”

  • Burger King unveils TVC for crispy veg value offering

    MUMBAI: Some things are so irresistible that one simply does not suffice! For those who are looking for delicious, burgers, Burger King presents an offer you just can’t resist. Built upon the insight ‘One for Hunger, Two for Taste’, Burger King India’s newest value offering allows guests to buy two crispy veg burgers for just Rs 50.  

    Customers can add Fries and Pepsi at an add-on price of just Rs 44 to make this a tantalising meal. This would be available 2 August 2017 onwards, across select outlets of Burger King in Dine-In and Takeaway only.

    Burger King currently has the most robust menu of burgers under Rs 100, with nine variants including five vegetarian burgers. The Crispy Veg Burger at Burger King is the perfect combination of soft sesame buns, a masaledar crispy veg patty, topped with a delicious, tangy sauce, and garnished with onions. The communication states that while one Crispy Veg Burger is enough to satiate your hunger, the taste is so enticing, that you will crave for more and end up having a second one as well! This lip-smacking goodness is originally priced at Rs 35; however, the all-new tempting offer,  has two Crispy Veg Burgers at an absolutely amazing  price of Rs 50.  

    The new value meal serves as the perfect excuse for millennials to hang out with their friends at the nearest Burger King outlet without having to shell out much.

    Burger King India CEO Rajeev Varman said,” Burger King India has always strived to provide superior taste at the best value for its guests, be it through the customized Indian menu, unique flavours, or through its value propositions. We stay committed to the India market with unique vegetarian products Made for India. Through this Marketing Campaign, Burger King ® invites millennials to walk into our outlets to enjoy the unique Burger King® experience. We are constantly evaluating our offerings to suit the Indian palate and will continue to provide many such exciting products and offerings for our guests.”

    Burger King has planned a robust, integrated marketing campaign to support this exciting new launch. A new TVC campaign, promoting ‘One for Hunger, Two for Taste’, is all set to roll out today, across  leading TV channels and reaching out to audiences across a mix of General Entertainment, Youth, Music channels. In addition to a strong television focus, the campaign is being strongly promoted across various digital platforms, thereby striking a chord with the millennial audience.

    This special offer is available for a limited time only at select Burger King restaurants on Dine-in and Takeaway only.

  • Govt takes video contest route to create consumer awareness

    NEW DELHI: A video contest for consumer awareness of the ‘Jago Grahak Jago’ multimedia campaign has been announced by the department of consumer affairs to create awareness amongst consumers about their rights and redressal mechanisms available to them as well as their duties.

    “Jago Grahak Jago” tagline, now a household term, needs to be strengthened by making consumers aware of their rights.

    Details of the campaign are on the Department’s website www.consumeraffairs.nic.in and its twitter handles- @consaff and @jagograhakjago.Details of contest are available on mygov.in.

    The participants are required to upload video clips of not more than two minutes duration on the theme “Consumer Awareness”. The language of the video clip would be either Hindi or English.

    The last date for submission of entries would be 20 August 2017, and there are three prizes of Rs 50,000; Rs 30,000; and Rs 20,000. All prizes will also carry a certificate of appreciation from this Department

    The entries should be original work of the participant(s) and must not infringe the Intellectual Property Rights of any third party. An entry could be an individual or a team project.Every entry should be accompanied by a brief explanation. An individual can send multiple entries. The results will be placed on the website of the Department tentatively within eight weeks from the last date of receiving the entries.

    Also Read :

    eBay campaign busts myths about refurbished products

    Digital is way forward but auxiliary for top brands: Reports (updated)

     

     

  • eBay campaign busts myths about refurbished products

    MUMBAI: eBay India has launched its latest campaign #DontJudgeReboxed through a video release across its social media platforms. The campaign aims to educate consumers about refurbished products purchased on the platform and highlight these products to be as good as new. As part of the campaign, consumers can avail upto 70% off on electronic products.

    The refurbished sale that has gone live will allow consumers to shop amongst leading electronic brands such as Apple, Samsung, Sony, OnePlus until 4th August 2017.

    eBay India director – marketing Shivani Suri said: “On witnessing growing consumer interest and basis consumer feedback, we have always felt the need to communicate and address consumers concerns that are still surrounding ‘refurbished’ products. Through our latest digital campaign, we aim to address the misconceptions regarding refurbished products. We urge more consumers to buy refurbished goods without any reservations as they are as good as new.”

    Consumers can now buy 100% original, quality tested, fully functional products with zero defects and a valid warranty at unbelievable prices. They can get their hands on the products which they dreamt of but were not able to purchase because they were heavy on their pocket.

  • Canara HSBC OBC TVC uses interactive storytelling to highlight online term plan

    MUMBAI: Private life insurance company Canara HSBC Oriental Bank of Commerce Life Insurance has launched a new television commercial (TVC) for its flagship online offering – iSelect Term Plan. The humorous yet informative TV commercial aims at informing people about the attractive premiums offered by the plan along with the imperatives of taking a life cover. iSelect Term plan is not only a flagship offering of the Company but currently is also one of the most lucrative online term plan available in the market across various age brackets.

    Designed and conceptualised by Leo Burnett, the commercial opens with a camera zooming into the sparkling eyes of a juggler who is shown flipping knives.

    Based on a situational comedy, the juggler is performing inside a cafe where the audience is seen overwhelmed by his performance. As part of the balancing stunt, he takes out his phone from his pocket and displays screen towards the crowd, while continuously juggling the knives with other hand. The crowd is stunned not by the act but by the premium rates offered by iSelect Term Plan which appears on the phone’ screen. Seeing the audience’s reaction the juggler turns the phone screen towards him and he is also amazed to see the offer. Shocked by the offer, he loses his concentration and the knife falls directly on his feet making him yell comically “Mummy”.

    The TVC ends unveiling the benefits and the message ending with “…..ye nahi lega toh beta bahut bada katega”.

    Canara HSBC OBC Life Insurance COO Shalabh Saxena said “Life insurance is an emotional decision as it is an effort by an individual to keep his family protected from uncertain risks of life. So an informed decision is a must. In line with this, our latest commercial aims to inform consumers about the significance of term insurance plan apart from the lower rates the iSelect Term Plan offers. The tone of advertisement is educative in a very entertaining way while still conveying the affordable premium rates offered by iSelect Term Plan”.

  • JSW portable slag cement TVC launched

    MUMBAI: ITW Playworx, the entertainment, media & communication arm of ITW Consulting, conceptualised and managed the launch of JSW Portable Slag Cement and celebration of Salboni Plant at Kolkata recently.

    JSW Cement MD Parth Jindal and his mother JSW Foundation chairman Sangeeta Jindal addressed the audience. Piyush Pandey and Shoojit Sircar were the guests of honour. The launch witnessed presence of the company chairman, senior management personnel and approximately 700 dealers from across West Bengal.

    Anupam Roy, an Indian lyricist, music composer and singer from Kolkata, unveiled the brand’s TVC campaign.

    JSW Cement VP – brand & strategy Rakul Akkara said, “JSW Cement’s entry will play a vital role in changing the profile of Bengal to the rest of India in a very positive way.”

    ITW Playworx CEO Sidharth Ghosh said, “We are looking forward to help the brand increase their network and reach out to new customers.”

  • WATConsult gives humorous twist to Motilal Oswal marketing TIP

    MUMBAI: WATConsult, a leading and awarded digital and social media agency, part of Dentsu Aegis Network along with Motilal Oswal, India’s leading financial service company has launched a digital campaign called #TheOnlyTIP.

    The campaign features famous stand-up comedian Mallika Dua and the Man From Motilal Oswal (MFMO) Manav Kaul. In the video, Mallika Dua plays multiple characters who have fallen victim to unsolicited advice. The benefits of TIP (Target Investment Plan), a goal based investing platform are also highlighted in the video.

    WATConsult CEO Rajiv Dingra said, “Humour has emerged as an effective medium in recent years. Keeping this in mind, the team conceptualised this campaign with a humorous twist to break the pattern of serious marketing done by most financial brands. With a renowned personality like Mallika Dua as a part of the campaign, we are sure that the message will reach out to many.”

    Motilal Oswal marketing director Ramnik Chhabra said, “Our Target Investment Plan, i.e. TIP, is a unique product that helps people fulfil their investing goals by creating the ideal mix of investing amount, investing horizon and fund to be invested in. The film helps present this in an engaging way.”

  • Medimix campaign depicts not to be guilty of neglecting your skin

    MUMBAI: Medimix, established in the year 1969, is considered as one of the most trusted Ayurvedic brand for more than four decades; has remained the pioneer in the personal care segment by providing complete skin care solutions.

    Their new television commercial is all set to be aired from the 21 July, conveying the message that “Medimix Ayurvedic face wash with six essential herbs” is the only way out of being guilty for ignoring the skin.

    The 30-sec commercial reflects a regular scenario in the household of every young working woman, who struggles to find time to indulge herself in elaborate skin care rituals. Everyday pollution & stress, hectic lifestyle etc. takes a toll on the skin and therefore facial skin requires extra attention and nourishment. The television commercial highlights that “Medimix Ayurvedic face wash with six essential herbs” helps in restoring the natural vitality of your face wash in a single step.

    “We were driven by the brand’s potential to reach out to the consumers in a category that is relevant to the segment and aptly addresses the need-gap.”- Cholayil Private head marketing & new product development Murari Srinivasa.

    METAL Communications is the creative agency for brand Medimix and the creator of this latest commercial. According to METAL COO Ambarish Ray, “Together with Team Cholayil, we started the process of re-crafting the Medimix brand nearly four years ago, and this the latest work to further the Nothing Better Than Natural theme.”

    The commercial fittingly brings out the relevance of the product advocating the use of “Medimix Ayurvedic face wash with six essential herbs” as the best way out of feeling guilty of neglecting the skin.

    Objective of the campaign: The TVC is intended to position the brand Medimix, as a new-age, on-the-go product that is ideal for today’s mufti-tasking, young working women who might find it hard to juggle between their jobs, family life thus neglecting their skin in the process. The tagline Guilty of Neglect? Innocent skin 24×7 is proposed to ring a bell for all the women, for whom this might be true, and reach out to them and let them know that “Medimix Ayurvedic face wash with six essential herbs” is perfect because nothing is better than natural.

    Film Descriptor (i.e. describing the film): The film visually opens with a shot of a girl sneaking into her house late at night after a hectic day at work. The young girl featured in the commercial represents a career- focused woman who is attempting to balance her professional work life and personal life. While she walks into the room she notices her grandmother, a retired Judge, waiting for her return albeit late at night. Her grandmother is seated in front of a book shelf, against which a life-size portrait of hers’ hangs on the wall depicting a serious and grim facade of a typical High-Court Judge. Her grandmother immediately confronts the young girl asking her why she’s late again, to which the she replies bowing her head ‘Guilty your Honor’. The grandmother chides her reminding her that office work cannot leave her repeatedly guilty for neglecting her skin! At this very moment, her mother approaches the conversation, handing over a tube of the Medimix 6 essential herb face wash.

    The scene breaks into a visual that showcases the 6 essential herbs present in face wash.

    The next day, as the young girl is about to leave to office, the caring but strict grandmother asks her fiercely if she is likely to be late from work again. With a smile on her face, the young girl confidently takes the tube of Medimix face wash from her bag, as she tells her grandmother “Case Closed Grandma”, implying that she is no-more guilty for neglecting her skin with “Medimix Ayurvedic face wash with six essential herbs” with her!

  • #NoWorldWithoutGirls: eBay & Sanam launch campaign

    MUMBAI: eBay India along with Band Sanam launched its campaign #NoWorldWithoutGirls. The campaign reinforces prohibition of sex determination kits and addresses a social evil that is prevalent across the Indian society towards acceptance of a girl child.

    Sanam – a band comprising Sanam Puri (lead vocals), Samar Puri (lead guitar), Venky S (bass guitar), Keshav Dhanraj (drums) is India’s largest online music sensation and amongst India’s top 10 independent YouTube channels, will release a music video set against a backdrop, which highlights the harshest judgement faced by a daughter even before she is born.

    The new campaign an extension of eBay’s earlier campaign #ThingsDontJudge is an endeavor to inform consumers that while they can shop for over 10 crore products on the online site, but the one product that is prohibited is ‘sex determination kits’.

    To spread awareness for the new campaign, eBay India and the #Fab4, Sanam launched the music video on 20 July, 2017 across all digital platforms.

    eBay India director – marketing Shivani Suri said, “We stand against the one thing that judges a girl even before she is born, by prohibiting availability of sex determination kits on our site. Through the campaign and our association with Sanam, we aim to drive awareness for this cause amongst the youth in the language (music) they understand best.”

    Sanam said, “Music is an extremely powerful medium to send across a message and we believe that our latest attempt will strike the right chord with our loyal fan base.”

  • Tata Sky’s campaign sends Big B & Nayanthara hunting for one rupee change

    MUMBAI: With the critical fourth phase of digitization underway, Tata Sky, a content distribution platform providing Pay TV and OTT services, has rolled out its latest ‘Dhamaka Rupee’ campaign. The campaign features Nayanthara for the southern markets and Amitabh Bachchan across other markets in India.

    The campaign aims to encourage consumers to make the right switch from analog cable to Tata Sky, with the Dhamaka Pack (for the rest of the country) and South Special Pack (for the five South states). These unique packs loaded with over 220 channels and services, includes the best of entertainment across genres.

    In way that is quintessentially Tata Sky, the campaign, directed by national award-winning director Shoojit Sircar, has legend Amitabh Bachchan portraying a grumpy yet loveable shop owner – ‘Uncleji’ whose life has turned upside down because of the success of the Dhamaka 199 pack. The pack, selling like hot cakes, forces him to keep stocking one rupee coins as change to give back to the customer.

    Meanwhile in a small village in southern India, the affable Meenakshi, essayed by superstar Nayanthara, is grumpy too as she looks for the elusive one rupee coin, thanks to the success of Tata Sky’s South Special Pack.

    TVC Links:

    Amitabh Bachchan
    1. https://youtu.be/on5kg-JXwu0

    2. https://youtu.be/B0O7_KX6Qbc

    3. https://youtu.be/EXWO_aRzIkw

    4. https://youtu.be/MOhkBLwHN5E

    Nayanthara
    1. Kannada – https://youtu.be/Qg7u6tGOp74

    2. Malayalam – https://youtu.be/i_D3VsFRP3Y

    3. Tamil – https://youtu.be/Sm4tCOavRGo

    4. Telugu – https://youtu.be/ztvEa1EV_SI

    Tata Sky’s chief communications officer Malay Dikshit said, “It’s second nature for us Indians to be exact about the value for what we buy. Through this campaign we are looking at targeting 70 mn cable TV households across the country.”

    Ogilvy and Mather‘s chief creative officer Sukesh Nayak, said, “We decided to play on the fun side of the struggle that a shopkeeper has to go through, when he has to return the change for such a popular pack.”

    Right from the ‘Phone Ghumao’ campaign in 2013 to the Missed Call campaign in 2015, Tata Sky has always looked to generate awareness about the merits of digitization in rural markets and on the simplicity to get a set-top box.

    The current integrated campaign comprises two lead films with three smaller duration films each that talk about how Tata Sky offers the best of entertainment at the best price possible as compared to conventional analog connections. The campaign will be rolled out in multiple languages that include Hindi, Marathi, Oriya, Bengali, Kannada, Telugu, Malayalam and Tamil.