ITV

Category: Ad Campaigns

  • Amazon campaign emphasises on true spirit of festive period

    Amazon campaign emphasises on true spirit of festive period

    MUMBAI: It is that exciting time of the year that every Indian looks forward to as the country has launched itself into the major festive season – starting from the upcoming Navratri celebrations all the way to Diwali! With its new festive campaign, Amazon.in unveils its theme ‘Karo milke tayyari toh tyohaar tyohaar lagta hai’ and highlights the various aspects of this festive season that need to be celebrated!

    Conceptualised by Ogilvy & Mather, Bangalore, the campaign has been directed for the southern region by Jerald Packiaswamy of Still Water films and the campaign for rest of India, by Anupam Misra of Crazy Few Films.

    Emphasizing the true spirit of the festive period, the new campaign #KaroMilkeTayyari, features a series of films that focus on one family through this festive season encapsulating ‘The Joy of preparing together for the festive season’.

    Festivals bring togetherness and joy along with a deep sense of bonding with the family for everyone! With the modern lifestyle of constant hustle-bustle and family members scattered around the world, more often than not, many of us miss out on celebrating these events with our families. In a fresh perspective to the festive season, Amazon.in also captures the joy that goes into the preparation of the festival.

    Apart from bonding with the family, festivals like Diwali are about prosperity and everything good coming home, it is also about family and friends coming home. This Diwali, Amazon.in will help take care of all your shopping, so that you can spend more time with your loved ones and enjoy the festivities.

    Amazon India director – mass and brand marketing Ravi Arun Desai said, “This festive season, we wanted to remind India that the lead up and preparation for any festival is just as exciting and memorable as the festival itself – an opportunity to strengthen bonds that matter. From choosing what to buy for your loved ones, renewing our homes with products that were earmarked for purchase during the next Dusshera / Diwali, and buying products specifically required for the festival itself, preparations play a critical role in making the festive taiyarri memorable.”

    “Brand Amazon always attempts to tell a story that our customers feel connected with, in a manner that is simple and relatable based on real Indian insights,” he added.

    The campaign has a separate execution for the Southern markets in Tamil, Telugu and Kannada.  While the theme is similar, the films for the Southern markets have been executed with a different cast and in a different setting. 

  • Make the most out of campus life with Vodafone’s kit

    Make the most out of campus life with Vodafone’s kit

    MUMBAI: For every college going student, the one element that tops the list of priorities, is balancing their expenses with the limited allowance allocated. For collegians, the mobile phone is the one most critical companion keeping them constantly connected with friends on Social Media experiencing a world of streaming video, over the top streaming service, games and News. 

    Vodafone has brought in a Campus Survival Kit with value for money plans and life hacks to save pocket money! It has released a video on how students across colleges make the most out of campus life in their limited pocket money.

    The offer includes a prepaid sim card that will give up to 1GB /day data & unlimited calling along with a booklet for the students who are new to the city containing the details of the city youth hangout points, famous markets, food joints etc, exciting food & beverage discount vouchers & a Bluetooth headset for the youth to stay connected to the world of music and entertainment. 

    It has tied up with brands like KFC, Fun Cinemas, etc.  and a 1 year supply of daily life hacks and a Bluetooth headset for students to enjoy a wide spectrum of content offerings on Vodafone Play that keeps users engaged across 140 live TV channels, a huge collection of Hollywood and Bollywood movies, music, shows and curated offers from Netflix, Amazon Prime, Eros, Hungama etc. 

    Vodafone India business head Haryana Mohit Narru said, “Students are always looking for hacks and shortcuts to be resourceful and live life to the fullest making great memories for future. Vodafone has brought telco and non-telco deals to help them sail through their college life without compromising.”

  • Firdaus couplet in Kent RO film rejuvenates India’s bond with ‘heavenly’ Kashmir

    Firdaus couplet in Kent RO film rejuvenates India’s bond with ‘heavenly’ Kashmir

    MUMBAI: Gar Firdaus bar-rue zamin ast, hami asto, hamin asto, hamin ast. (If there is a heaven on earth, it’s here…). How beautiful a feeling is it to enjoy or recollect the wonderful memories of Kashmir — the ‘heavenly’ arm of India.

    Vaadi-e-Kashmir, a short film on Kashmir, a CSR initiative of Kent RO, has been created by Law & Kenneth Saatchi & Saatchi. It has been dedicated to the nation by the home minister Rajnath Singh, and MP Hema Malini along with Kent RO Systems chairman Mahesh Gupta.

    The film starts with an introduction by one of the most distinguished personalities — Amitabh Bachchan. Also shot in the backdrop of beautiful valley of Kashmir with its stunning mountains, greenery and shikara, the video is fascinating. The outstandingly captivating song sung by Shankar Mahadevan and composed by Shankar/Ehsaan/Loy with lyrics by Gulzaar, lifts the film and the message to a whole new level.

    This 6-minute film, directed by the legendary film maker Pradeep Sarkar, has been shot over a period of two weeks in Kashmir. Sarkar says: “Falling in love at the age of 62 years is possible… it happened to me when I went and met Kashmir! Believe it, we all need to know her a little better!”

    This film showcases the warmth, oneness and love that we share with Kashmir and its people, and also serves up the magical slice of Kashmir that we all celebrate. The film is on air now.

    It endeavours to knit the people of Kashmir with the rest of the country in an open-hearted, warm and compassionate message of togetherness. It is a joyful celebration of a diverse country that we inhabit, Kashmir included! The film splendidly appreciates the mesmerising beauty of the valley of Kashmir and its people.

    Gupta, says: “It’s a simple film which carries a message of oneness, with Purity of Heart and Intent. Just like what Kent RO stands for, purity.”

    Malini has been the curator of this film, working closely with Gupta, Kenneth and the team. Sharing her thoughts, she adds: “Ye film mere ek Bhartiye hone ke naate… hamare pyare Kashmir se judne… aur hamare Kashmiri bhaiyo behonon ke dil ko chhoone ka ek prayas hai…” (As an Indian, this film is my attempt to reach out to Kashmir and touch the hearts of our brothers and sisters in the Valley.)

    Kenneth adds: “The task at hand, keeping in mind the current sensitivity of Kashmir was challenging. We met a myriad set of people, both in Kashmir and outside, to find a starting point. We had to keep it simple.”

    The ‘purity’ of Kashmir would revitalise Indians’ love for the ‘heaven.’

  • IPR awareness: Govt launches #LetsTalkIP SM campaign

    IPR awareness: Govt launches #LetsTalkIP SM campaign

    NEW DELHI: A social media campaign to promote Indian geographical indications (GIs) has been launched by the Cell for IPR Promotions & Management (CIPAM) with #LetsTalkIP hashtag, which is an ongoing movement initiated by the government to make more people aware about the importance of Intellectual Property Rights (IPRs).

    In recent times, the government has been pro-active on the IPR front. For the media and entertainment industry, online piracy is a big menace causing huge amount of revenue loss to the industry and tax revenues for the government.

    A geographical indication or a GI is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. Such a name conveys an assurance of quality and distinctiveness which is essentially attributable to its origin in that defined geographical locality.

    Functioning under Department of Industrial Policy and Promotion (DIPP) in the Ministry of Commerce and Industry, CIPAM has launched interesting facts and stories related to GIs from across the country on its Twitter handle @CIPAM_India and Facebook Page @CIPAMIndia using #LetsTalkIP hashtag. The government will also be coming up with various other initiatives to promote registered GIs in the future.

    ALSO READ :

    Comment: War on online video piracy, which matters, is here for India to fight

    Animated videos developed to spread message of anti-piracy

    TRAI to discuss IPR of data generated on apps

     

  • ‘Perfectionist’ AB de Villiers drives on MRF Perfinza

    ‘Perfectionist’ AB de Villiers drives on MRF Perfinza

    MUMBAI: Tyre manufacturer MRF Tyres has unveiled an integrated campaign for its recently launched brand Perfinza. Targeted specifically towards users of luxury cars, the campaign will have brand ambassador & ace cricketer AB de Villiers promote Perfinza’s core message of being a ‘perfectionist’ on the roads.

    A perfectionist always strives for details and has a burning desire to outperform. This also means that he/she has an acute eye for precision. Perfinza by MRF brings all these attributes together so that riders can feel the perfection as they drive their cars.

    MRF Ltd. EVP – marketing Koshy K Varghese said: “Our R&D engineers had one word in mind when they engineered this tyre – Perfection. Perfinza by MRF is a tyre that delivers the perfect drive every time. The communication uses AB de’ Villiers, another outstanding example of perfection on the field and off it, to showcase how perfection in a tyre results in an exceptional driving experience.”

    The campaign by Lowe Lintas Chennai works to seamlessly facilitate MRF’s first-time foray into the luxury car tyre segment. With an approach that goes beyond communicating just the product, the attempt is to make the brand relatable to the TG, for whom perfection in everything they do is a way of life.

    Lowe Lintas president Hari Krishnan says, “Perfinza targets the luxury car segment. There is significant technology & research that has gone into the making of the product. The communication effort has been to establish the idea of perfection – which is the core expectation of the user and the core attribute of the brand Perfinza.”

    Along with the film, the campaign will explore other online and offline mediums including print, outdoor and digital.

  • Day after IPL euphoria, Sony launches FIFA U-17’s co-created song as countdown begins

    Day after IPL euphoria, Sony launches FIFA U-17’s co-created song as countdown begins

    MUMBAI: It could not have been timed better. In the backdrop of Star winning the IPL media rights, SPN, the official broadcaster of the FIFA U-17 World Cup 2017, has launched the official song — Kar Ke Dikhla De Goal.

    Sony Pictures and FIFA U-17 Local Organising Committee (LOC) have launched the song, marking the 30 day countdown to the tournament.

    With exactly a month to go for the tournament, the Local Organising Committee (LOC) and Sony Pictures Networks India (SPN) formally launched Kar Ke Dikhla De Goal, the Official Song of the FIFA U-17 World Cup India 2017.

    Written by lyricist Amitabh Bhattacharya and composed by Pritam, the song features a host of well-known music artistes that include Sunidhi Chauhan, Neeti Mohan, Babul Supriyo, Shaan, Papon, Mika along with a rap performance by actor Abhishek Bachchan.

    The composition showcases the vibrancy and uniqueness of India while resonating with a global audience simultaneously. The music video for the song celebrates diversity, showcases how the nation is waiting in anticipation for FIFA U-17 World Cup India 2017, and features stars like Bhaichung Bhutia, Ngangom Bala Devi, Shaan, Papon and the legend Sachin Tendulkar amongst others.

    The music video of the song will be broadcast on SPN’s on-air and digital platforms across genres.

    Sony Pictures Networks India president – distribution and sports business Rajesh Kaul said: “We are ecstatic to be the first broadcasters in history to collaborate with FIFA to co-create an Official Song for a FIFA tournament. From the very beginning of this association, we have worked closely with the Local Organising Committee/FIFA to ensure that FIFA U-17 World Cup India 2017 is a monumental success. Our efforts include the creation of the Official Song, an inspirational composition that will boost the nation’s spirit of sportsmanship.”

    AIFF president and LOC chairman Praful Patel said: “We are doing everything in our capacity to make this the biggest sporting event in India and I am sure the Official Song will help increase and broaden the appeal of the first ever FIFA tournament in India.”

    Minister of state for heavy industries and public enterprises and LOC vice-chairman Babul Supriyo said: “Football is synonymous with euphoria and we shall add on to that virtue with a euphoric Official Song beautifully created by the super hit duo of Pritam and Amitabh Bhattacharya. I can safely say that we’ll have everyone dancing to its tune and cheering the first ever football World Cup in our country with renewed vigour”.

    The FIFA U-17 World Cup, the first FIFA tournament to be held in India, will be played across six venues in October 2017. The tournament will begin on 6 October with the final scheduled to take place on 28 October at the iconic Salt Lake Stadium, Kolkata. Sony Pictures Networks India (SPN), the official broadcasters of the tournament, will telecast it live and exclusively on their sports channels and live stream it on their digital platform, SonyLiv.

  • Clove Dental health campaign being released on social media

    Clove Dental health campaign being released on social media

    MUMBAI: “Smile, it is the key that fits the lock of everybody’s heart,” says American writer-author of ‘Inspiration for Lesbian, Gay, Bisexual and Transgender Students and Their Allies’ Anthony J. D’Angelo.

    People generally seek a beautiful smile, yet they take for granted the teeth that make their smile beautiful. However, as people need a backbone to stand, a smile needs strong teeth to make it more beautiful.

    Dental chain Clove Dental, with more than 160 clinics across 11 states, has launched a digital advertising campaign ‘Clove Your Teeth’ that aims to create awareness about the importance of healthy teeth. The three-month campaign is being released on platforms such as Facebook, Twitter, Instagram, LinkedIn and Pinterest.

    Facebook- https://www.facebook.com/clovedentalindia/
    Twitter- https://twitter.com/Clove_Dental
    Instagram- https://www.instagram.com/clovedentalindia/?hl=en

    ‘Clove Your Teeth’ depicts how loving your teeth is important at every age and stage of life – be it a young couple, a young parent with a child, a teenage girl with her middle-aged mother or a grandfather with his grandchild, sparkling smile reflects happiness and good health. The campaign encourages its audience to visit a dentist regularly because ‘Prevention is better than cure.’

  • ‘New’ phone bought on Quikr awes all

    ‘New’ phone bought on Quikr awes all

    MUMBAI: Mullen Lintas launched its first television campaign for Quikr. The latest campaign by Quikr, India’s No. 1 classifieds business, is themed around buying high quality pre-owned smartphones at affordable prices from QuikrBazaar, its C2C vertical. The aim of the ad campaign is to drive pre-owned smart phone purchase intent among people through the assurance of a high quality product from Quikr.

    The ad campaign titled ‘Have you seen Rajesh’s new phone?’ conceptualised and executed by Mullen Lintas Bangalore will run on all popular channels spanning the genres of Entertainment, News, Sports etc.

    Quikr chief marketing officer Vineet Sehgal said: “With the latest ad campaign we want to address trust issues associated with the used products and mobile phones in particular. The campaign points out the several benefits such as best price, 36+ point quality check, six months warranty and seven-day replacement policy offered by QuikrBazaar.”

    The campaign brings alive the story of an unassuming person who becomes the center of attention at his work place, as his colleagues become envious about the high-end phone he’s recently got.

    Mullen Lintas NCD Shriram Iyer said: “Mobiles carry a lot of flaunt value, right? So what happens when a very junior employee at a firm walks around with a high-end phone? One which looks and feels like a brand new phone? It leads to a crazy chain of Chinese whispers, all speculating how he could afford it. And, given that Quikr and quirk go hand in hand, we went lateral in treatment by giving it a retro, Bollywood caper kind of feel to the whole thing. A simple human insight tuned for super fun.”

    Team credits:

    Client: Quikr

    Team: Vineet Sehgal, Ruchika Gupta

    Agency: Mullen Lintas

    Account Management: Kishore Subramanian, Anil Nair, Arjun KD, Akshata Srivastava

    Creative: Shriram Iyer, Santosh Ramakrishnan

    Planning: Sushma Rao

    Production House: Absolute Productions

    Director: Vasan Bala

    Producer: Prafull Sharma & Sadhya Vyas

  • Invest in relationships, urges Parachute campaign

    Invest in relationships, urges Parachute campaign

    MUMBAI: Marico Limited, an FMCG major, has launched a campaign for its marquee brand – Parachute Advansed.

    The campaign called ‘Thoda Love Jatao’ marks the beginning of a new phase in the brand’s life, that of donning a larger purpose – to inspire people to invest in the power of love.

    The campaign is propagated through an ensemble of three TVCs and has undertaken a pan India multimedia campaign approach across digital, print, radio and PR followed by a chain of activations in September.

    The brand believes that due to people’s increasingly hectic lives, responsibilities and aspirations, personal relationships have steadily started taking a backseat. Interestingly, we find that it is the closest of relationships that often suffer the most, where for want of time and sensitivity, people don’t end up expressing their love enough.

    Parachute Advansed finds itself in a unique position, wherein by virtue of the act of ‘champi,’ it has been a part and parcel of strong emotional bonds – be it confiding, nurturing, gossiping or even crying with a loved one, people have experienced it all during oiling. It is due to this connection that we believe we can make a positive difference to people’s lives beyond just beautifying hair by sensitizing them to how less they are investing in relationships that matter. We believe just like hair, relationships too can blossom, as long as we regularly keep investing a little.

    Cutting across all age groups, the brand addresses the progressive men and women who are living in a time where there is a certain amount of strain on their relationships with improbable expectations. Parachute Advansed believes that no matter the gender or socio-economic strata, everyone pines for a warmer world of love.

    The campaign is propagated through an ensemble of three TVCs. The multiple stories are intended for everyone to find that one story which they can relate to and through the narrative realize that they, too, can make relationships more beautiful – all it takes is a little love. The love expressed in each instance is through the act of oiling with Parachute Advansed which has always emotionally been ‘love in a bottle.’ 

    Adding to the launch of the new campaign, Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said, “Although Parachute Advansed has played predominantly in the category of hair oiling, its emotional impact and association has been much larger than just hair. Through this novel campaign, the brand extends its core of nurturance by championing a greater purpose of inspiring people to invest in the power of love. It encourages people to invest in their relationships and express their love to the ones that matter, amidst their busy lives. It transcends the communication from ‘nurturance’ or hair to ‘nurturance’ and love for relationships.”

    Pradyumna Chauhan, NCD McCann Worldgroup said: “The belief is that in many ways life has become drier than it was. The thing that we can possibly counter that with is love and a great way to express this love is to oil hair with Parachute Advansed. Love expressed across families, new relationships and even for one self is how we could possibly reclaim a life that is not dry, but the one that continuously grows with love.”

    Suraja Kishore – Executive VP & GM, McCann Mumbai and  National Head Planning – Truth Central: “Parachute Advansed is a brand that’s very much a part of our culture. As much as we feed on culture, we must also influence new norms and rituals. We realized that oiling your hair or that of your loved ones is one of the most intimate rituals that only Parachute Advansed can appropriate in the personal care. Evolving the brand narrative from ‘nurturance’ and nourishment for hair to nourishment that can rid this world of transactional interaction and cold attitude towards one another, we thus set the brand to play a very active role in connecting today’s world.”

    TVC credentials:

    Creative agency – McCann Worldgroup

    Ad Director – Amit Sharma – Chrome, Music Director – Clinton Cerejo

    Creative team – Prasoon Joshi, Pradyumna Chauhan, Mangesh Someshwar, Navin Chawla, Tarun Kumar, Mustafa Shaikh, Pritam Singh, Surabhi Dave

    Account Management – Suraja Kishore, Sujala Martis, Pooja Muralidhara

    Account Planning – Partha Sinha, Suraja Kishore, Pearl Vas.

  • #NotForEveryone – Suzuki roles out two-wheelers’ campaign

    #NotForEveryone – Suzuki roles out two-wheelers’ campaign

    MUMBAI: Suzuki Motorcycle India, a subsidiary of two-wheeler manufacturer – Suzuki Motor Corporation, has rolled-out a brand new campaign — #NotForEveryone for the popular Gixxer portfolio of motorcycles. Celebrating the ‘exclusivity’ that sets apart a Gixxer owner from the crowd, #NotForEveryone is a pan-India campaign with strong digital amplification, print media and outdoor activations, besides the TVC that will play on national and regional TV channels.

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    SMIPL EVP – sales and marketing Sajeev Rajasekhran said, “Moving away from the specification heavy content that dominates this category, with the new Gixxer TVC, we have taken a refreshingly new route to connect with our audiences by digging-out typecasts. In a segment that is cluttered with sameness, Gixxers have always offered customers an alternative with its blend of unique styling and functional excellence.  We are confident that this TVC will not only bring out the youth even more closer to the Gixxer brand, but will also inspire them to break away from  the shackles of conformism.”

    Happy mcgarrybowen CEO Kartik Iyer said about his firm’s first outing with Suzuki Two-wheelers, “The campaign idea was borne out of conversations with existing Gixxer owners. They all beamed a common passion around the bike, its looks and its performance. The other thing that clearly shined through is that they all are very proud of their unique choice. Our job was simple. Show the bike in all its glory and create a narrative that almost challenges the viewer. Taking on new-age stereotypes adds freshness to the campaign. Clearly this bike is not for those who want to ride with the pack, but ahead of it.”

    Campaign elements: TVC, Print, outdoor, Digital, Cinema 

    Client: SIMPL

    Creative Agency: Happy mcgarrybowen

    CEO: Kartik Iyer

    Director: Razneesh “Razy” Ghai

    Production House: Asylum Films

    TVC Details

    Title of film: Not For Everyone

    Duration: 45, 30 and 20 sec

    Campaign launch: 28/08/17

    Exposure: Television, Digital, Print