ITV

Category: Ad Campaigns

  • Why grandparents must be Friends with diapers

    Why grandparents must be Friends with diapers

    MUMBAI: On the occasion of grandparents day which normally falls on the first Sunday of September, the diaper brand Friends has taken an initiative to give back to your grandparents the freedom to do whatever they want to — through a social media campaign.

    Marketing and commerce vice-president Kartik Johari said, “There is no love more sincere than the love of our grandparents. They deserve to have the freedom to do what they want and live their lives to the fullest. Through the campaign, we are trying to celebrate the freedom that they truly deserve”.

    As you age, the fear of losing control of your bladder is real. There’s nothing, you can do to control it when you’re full and this makes going out in public a nightmare. Some experience incontinence in bits and spurts where only one or two drops of it leak uncontrollably, yet others experience it in a fuller manner, where they just can’t hold on to the entire volume of urine, and it is let out little by little.

    Staying over, going on holiday, staying out in a place where toilets are not accessible becomes a nightmare for grandparents and hence they are restricted to being at home.

    The campaign encourages use of adult diapers.

    Link – https://www.facebook.com/FriendsDiaper/hc_ref=ARQm816DEmAa4ctXhufAum9CXBUYY9TLQcARoudD4wYgNrHC8iYdeoPW0KSHdvjQ7AU&fref=nf

  • Maggi Hotheads #untrends on Twitter

    Maggi Hotheads #untrends on Twitter

    MUMBAI: Nestlé India has launched a first-of-its-kind Twitter campaign #UntrendLikeHotHeads for Maggi Hotheads.

    Maggi Hotheads – the spicy new variant from Maggi was launched last year and appeals to consumers with its four exciting and unique flavours – Green Chilli, Chilli Chicken, Peri Peri and BBQ Black Pepper. The brand is targeted at the youth who are a ‘bit eccentric’, are willing to take risks and have a positive and playful attitude towards life.

    Nestlé India’s in-house content ‘Live Studio’ managed by HyperCollective, and Zenith India, Nestlé India’s media agency, collaborated for this innovative campaign and executed it on Twitter.

    The campaign urged consumers to break free from popular trends and display their original, unique selves. They could post on an activity which sets them apart from popular trends. The gratification lay in the fact that Maggi Hotheads made people trend on Twitter.

    A highly responsive twitter campaign got the Twitter universe into a frenzy. With over 13 million impressions and 28,000 hashtag mentions in just 3 days, Nestlé received 800 plus entries from across the country. The campaign received overall 3.1% engagement rate while the industry standard is at 2% for FMCG.

    Tanmay Mohanty, Group CEO, Zenith India says,” #UntrendLikeHotHeads hits the mark because it is fun, quirky, engaging and resonates with the Indian youth. There is an instant connect with the Maggi Hotheads brand, also known for its distinct positioning and taste.  The campaign has sparked off viral conversations, amplified brand messaging, and generated rich insights.”

    Taranjeet Singh, Country Director, Twitter India said, “Nestle’s #UntrendLikeHotHeads is a breakthrough idea, the collaboration saw extraordinary participation on the platform and enabled Maggi to be what’s happening on Twitter. We look forward to working closely to be part of more of such creative, strategic partnerships.”

    Using the hashtag #UntrendLikeHotheads, a plethora of fresh and engaging content pieces emerged in three days of the activity. Zenith India made sure that the content was targeted and optimised effectively and efficiently and hence delivering enriching brand experience through the platform.

    Response from consumers and their real-time interactions with the brand can be viewed via the following links:

    MaggiHotheads : https://twitter.com/MaggiIndia/status/905010530212954113

    #Dhoni100:  https://twitter.com/MaggiIndia/status/904678784502120449

    Tennis:https://twitter.com/MaggiIndia/status/904700777247121408

    #TeachersDay:  https://twitter.com/MaggiIndia/status/904970105708097536

    Personalised Response from Maggi India:

    https://twitter.com/MaggiIndia/status/905386536895524864/video/1

  • Disney India launches a magical campaign for Frozen merchandise

    Disney India launches a magical campaign for Frozen merchandise

    MUMBAI: Disney India has introduced two magical Frozen TVCs’ on 7 September to celebrate the spirit of sisterhood, featuring two young daughters and how they get inspired by the Frozen sisters in their everyday lives. The TVCs’ showcase the happy conversations, secrets and promises shared between sisters. 

    A three-week campaign, during which the commercials will be aired across top television networks including kids channels, Disney Channel, Cartoon Network, Nick, Pogo, GECs, SAB TV and Colours, with as many as 18+ exposures a day on the channels and expected reach of 3Cr+ individuals, has been planned.

    The campaign will also bring alive the magic on social media as the ads simultaneously premiere on the Disney India Facebook page, which will be further enhanced with a Disney Frozen store during the Flipkart Big Billion Days sale. Disney plans to launch a wide collection of Disney Frozen dolls, apparel and exclusive offers on the e-commerce platform.

    All the fans and girls will also get an opportunity to meet Elsa at the Magical world of Disney in Hong Kong on purchasing Disney Frozen products on Flipkart during the Big Billion Days sale.

    Short format content around the Frozen theme will be published on social media, promising engaging contests with exciting giveaways. The products are available at Hamleys, Flipkart and all leading stores.

  • ‘Babuji’ is Manthan face for north India

    ‘Babuji’ is Manthan face for north India

    MUMBAI: Bollywood’s sanskaari ‘Babuji’ Alok Nath is the new face of Zedblack’s Manthan Dhoop.

    Manthan is a dhoop (incense) brand from the house of Mysore Deep Perfumery House (MDPH), one of the top three companies in Rs 60-billion overall agarbatti market in India, the top two being ITC and Cycle Agarbatti in the organised sector. 

    Manthan has launched its campaign “Manthan Zaroori Hai” featuring the actor where he urges people to introspect into their detached lifestyles. The campaign has been conceptualised and executed by Oberoi IBC.

    Manthan Dhoop, with seven variants – Chandan, Gulab, Mogra, Guggal, Loban, Gold and Silver, claims to give a spiritual atmosphere at home, office or any other work place.

    MDPH director Anshul Agarwal said: “MDPH wants to fortify its position as one of the top incense stick manufacturers in India. We recently signed former Indian captain MS Dhoni as our national brand ambassador for Zed Black. For regional markets, we have (actor) Bhagyashree for the west, and Odia superstar Barsha Priyadarshini for the east India market.”

    Digital
    https://youtu.be/SuWp7eMlCTU

    Nuclear
    https://youtu.be/oIy96RE5AQU

    sophisticated
    https://youtu.be/AZjj8mgTV78

    Sambharani
    https://youtu.be/uuWdaafjMrs

    “In the north India market, Manthan is popular.  To further strengthen the brand proposition, we have made Alok Nath the face,” he added.

    Being one of the major players in the Rs 25-billion organised agarbatti sector, he said: “We are setting up one more state-of-the-art factory at Indore (MP) which is about 2 lac sq. ft. — which will be operational by January 2018. This would increase our production capacity by 40 per cent.”

    Alok Nath shares, “Today, despite staying in the same house, we see families are drifting away and stay detached because of over-usage of mobile phones.” ‘Manthan Zaroori Hai’ portrayed in the TVC shows that work-life balance leads you into a a happy state of mind,” he added.
     
    Oberoi IBC MD Anand Oberoi said: “Manthan Dhoop urges people to introspect their way of living. The campaign, consisting of three TVC spots, will be aired across both, mainline and digital media.”

  • Ranbir wants to make your viewing experience great on Panasonic 4K Ultra HD TV

    Ranbir wants to make your viewing experience great on Panasonic 4K Ultra HD TV

    MUMBAI: Panasonic India, a leader in innovation and technology, recently launched its new TVC for its 2017 line-up of 4K Ultra HD TVs along with the UA7 sound system, featuring brand ambassador Ranbir Kapoor. 

    The new TVC features the company’s high-end range of 4K television series, designed to deliver picture quality and sound, accurate to the filmmaker’s original vision. The campaign has been conceptualised and conceived by Publicis Capital and will be supported on television, print, OOH, cinema and digital. 

    Panasonic has created shorter edits for different genres such as GEC, sports and movies. The TV campaign will also cover the regional and Hindi heartland featuring in TV channels like Star Plus, Colors, Zee TV, Zee News, Gemini TV, Sun TV and Asianet, among other.

    The commercial begins with a question by the Ranbir Kapoor on what makes a good movie experience great. The actor asks the viewers whether they are ready to go beyond, with all features along with room filling rich sound in the new range of Panasonic’s 4K Ultra HD TV.

    Panasonic India head – brand and marketing communications Sarthak Seth said, “The commercial perfectly captures how the Shinobi Ultra range is designed to deliver picture quality and sound, delivering the greatest cinematic experience.”

    A Publicis Capital spokesperson said, “The story revolves around the best 4K experience and captures the key features that takes the TV viewing experience to next level.”
     

  • Roadster rides a new campaign, to stimulate passion

    Roadster rides a new campaign, to stimulate passion

    MUMBAI: Roadster, a casual outdoorsy lifestyle brand in India, launched a brand campaign – The Road is Waiting.

    The integrated campaign reinforces the brand’s promise as a trusted highway companion for the young and restless. The commercial, created for TV and digital, is a rallying cry to explore the road and it’s multitude of experiences, drawing straight from the brand’s signature state of constant transit.

    The commercial introduces viewers to “the gap in the world”, a special place in the world outside that waits to be claimed by you and me – those guilty of being caught up in the hustle of everyday life. This space is full of stories and experiences that is forever reserved for its intended owner. The underlying brand message is simple; that the highway life is incomplete without those who live through it and with this campaign; Roadster looks to call out to the viewer, egging them to find this gap and fill it.

    The film treatment feeds into the spirit of an open invitation – from the different, youthful voices in the narrative, to the protagonists breaking the fourth wall to acknowledge the viewer as they consume the experiences on screen and not in person. The messaging speaks of Roadsters making experiences happen for them, as against simply being at the right places at the right time.

    It’s worth noting that the film was shot entirely in India – a call the brand has taken thus far for every campaign, so that the depicted experiences are within easy reach for the Indian viewer. This sentiment of accessibility has always been close to the brand’s heart and reflected in the campaign’s social media legs.

    The previously male-centric and individualistic brand persona has also grown to include those who identify better with group experiences, not to mention a growing focus on female roadsters that has made Roadster, the largest selling brand on Myntra.

    Myntra CMO and Jabong head Gunjan Soni said, “Roadster has created a unique positioning in its own right and emerged a winner. This campaign, while focusing on the brand story, also focuses on the brand’s product offerings.”

    Myntra Fashion Brands chief Manohar Kamath said, “The new campaign beckons the viewers hoping to entice them and make them enthusiastic to go on a journey themselves. We have strategically looked at ensuring the brand message and its product offering comes through effectively by using diverse set of mediums including TVC, OOH and Digital.”

    Roadster is known for its innovative campaigns from the past such as the GTFO (Get The F*** Out) campaign with actor Ranveer Singh and the ‘PocketMan’ campaign – a live human experiment to interactively demonstrate how a person could live entirely out of their jeans for 48 hours.

  • Kapoor sisters share screen space for Malabar’s Allure campaign

    Kapoor sisters share screen space for Malabar’s Allure campaign

    MUMBAI: It’s a casting coup of sorts. Home-grown jewellery brand Malabar Gold & Diamonds has brought together on screen for the first time ever, sisters Kareena Kapoor Khan and Karishma Kapoor.

    They will share screen time in Malabar’s latest multi-media campaign created by Havas India for its enchanting fancy shaped-diamond collection – the ‘Allure’ range.

    The television commercial starring the Bollywood divas would be supported through innovations in social media and other digital platforms by Havas Media Group who is also handling the integrated media duties of Malabar Group. The commercial has been directed by Vivek Kakkad of Curious Films.

    “Intricately carved and passionately designed, the Allure collection is an ideal possession for the quintessential diamond connoisseur. We are targeting evolved customer profiles, typically ladies across age groups, who know their diamond and appreciate finer subtleties in design,” said MP Ahammed, Chairman, Malabar Group of Companies in a statement.

    Nima Namchu, Chief Creative Officer, Havas India said – “When you have a great product, the campaign often writes itself. As it did in the case of this irresistible collection. In the crowded space of jewellery advertising, we expect this one to stand out. Both for an insight that will resonate with every diamond lover and the charming performances of the sisters.”

    Arindam Sengupta, President – West & South, Havas India added – “Kareena has been a Malabar Gold and Diamonds’ ambassador for a while. But the irresistible allure of this fancy shaped diamond collection drew in Karishma too.”

    The Allure collection of fancy cut diamonds is the latest offering from its exclusive diamond brand MINE.”

  • A boy is inspired to wash in HUL’s Comfort ad

    A boy is inspired to wash in HUL’s Comfort ad

    MUMBAI: Comfort, with its latest campaign, takes a small step towards ‘breaking gender stereotypes’ that exist within the household, showing how a small step in the right direction, can often make a big difference in life.

    A ‘small step’ in the right direction can end up making a ‘big difference’ in life – this is a familiar truth, with proverbs written in various languages alluding to it. The latest campaign from Comfort – ‘Chota Step, Badi Baat’ – looks to drive home this very message.

    In the ad, a mother notices that her children are conditioned to think that laundry is something that only her daughter will have to learn. She astutely changes this mindset, by getting her son involved in the washing process, thus demonstrating that it is equally important for both the son and daughter to learn this. 

    Hindustan Unilever executive director – home care Priya Nair said, “One small lesson from the mother, asking the son to learn this, is a big step towards impacting the social conditioning on gender.”

    Ogilvy chief creative officers Kainaz Karmakar and Harshad Rajadhyaksha said, “The idea was born very simply from Comfort’s product proposition – How one small step of using Comfort after wash, has a significant impact on one’s clothes.”

  • SRK wishes housing for all in DHFL ad

    SRK wishes housing for all in DHFL ad

    MUMBAI: DHFL has rolled out its new advertising campaign ‘Aisa Desh Ho Mera’ with the purpose of empowering people to own their dream home in India. 

    The campaign, in association with DHFL’s brand ambassador superstar Shah Rukh Khan has been conceptualised by Hyper Collective Advertising agency and directed by the leading Bollywood director Nitesh Tiwari. 

    The TVC captures several nuances through boundless emotions of joy, contentment and security in the lives of families living in their own homes. 

    The TVC opens with Shah Rukh Khan wishing: Buying a home is everyone’s dream – and it’s achievable through the affordable housing finance solutions offered by DHFL. 

    DHFL has always launched campaigns where key consumer insights have been the bedrock of the script and settings. The core brand proposition of converting “Real dreams to reality” continues to drive the brand direction.  

    The campaign includes 30-second TV spots featured in five languages – Hindi, Marathi, Tamil, Telugu and Kannada – in over 50 channels. The campaign will be further leveraged on the digital, press and outdoor media for larger reach and impact amongst the target audience.

    DHFL JMD and CEO Harshil Mehta, said, “This campaign focuses on building conviction amongst the LMI segment. ‘Aisa Desh Ho Mera’ envisions the social upliftment that owning a home can bring to the whole nation.”

    Hyper Collective founder and chief creative officer K V Sridhar said, “The campaign echoes the national sentiment of the need for every Indian to have a roof over their head. SRK has beautifully brought alive the few simple, and treasured moments of the life of a common man with so much ease and emotion.”

    Tiwari said, “This campaign is aimed at a larger, noble cause of enabling home ownership. SRK has done justice to his role of an observer of people who are able to finally live blissful moments.”

  • Aussie Sab Jaanta Hai: Star Sports launches second Ind vs Aus series TVC

    Aussie Sab Jaanta Hai: Star Sports launches second Ind vs Aus series TVC

    MUMBAI: Barely after 48 hours of pulling off a major win — of global IPL media rights, Star India has taken up its upcoming project with full force. It is their efforts in the run-up to Paytm India versus Australia five-match ODI and three T20Is, starting from 17 September — Aussie Sab Jaanta Hai TVC.

    Star Sports promises the upcoming India vs Australia ODI and T20 lineup to be the most-anticipated series of the season. 

    Star Sports’ in-house creative communications team has conceptualised the film, aptly setting the tone for a sensational cricketing season. It has been extensively promoting the series, which will define the next chapter in the contest between the two cricketing powerhouses.

    The film is live on TV and Star Sports’ social handles. 

    With frequent tours and annual IPL stints, many Australian cricketers are now quite familiar with the Indian conditions, the film is set to “Aussie sab jaanta hai” jingle which brings alive the creative idea that the Australian cricket team is more at home in India. So, they know the ‘home turf’ as well as the Indian cricket team.The familiarity with Indian conditions, along with the quality and experience amongst the Australian team would mean a spectacular contest between two equally matched opponents.

    The protagonist in the film is an Australian (Aussie) fan clad in the team jersey exhibiting his knowledge on all things quint essential Indian (history, cuisine and culture, etc.). Throughout the film, the Australian tourist surprises the locals across various walks of life, by displaying his know-how of all things Indian. The film culminates with Indian cricket legend Virender Sehwag making a surprise appearance and quipping, “The Aussie may know everything, but do they know enough to win on the field?”

    The film is the second in a series of TVCs released by Star Sports for the series.The first film was cleverly crafted, depicting the two formidable opponents as a Kangaroo facing off a Tiger.

    This year, Star Sports brings to cricket fans exciting action right from Diwali to Christmas, starting with the series.

    Which other creative ideas Star India has up its sleeve before the series breaks.