ITV

Category: Ad Campaigns

  • Zee TV stirs emotional connect with its brand campaign on the ‘first flight’

    Zee TV stirs emotional connect with its brand campaign on the ‘first flight’

    MUMBAI: Zee TV as a channel has always been poised to cater to the middle class. For its latest 25-year celebration refresh, the channel launched a commercial that encapsulates just that.

    The ad film portrays a retired government employee, who is afraid of flying in an aircraft, takes a flight for the first time and for a heartwarming reason. Turns out, it is a first for his daughter too as the captain in charge of the same aircraft.

    Conceptualised by Publicis India, the film delivers the message, ‘The great Indian middle class is truly taking charge and rewriting the rules of their destiny.’

    During the launch of the film, ZEEL domestic broadcast business CEO Punit Misra shared that the entire team became teary eyed when the film was shown to them.

    The TVC was created in 2 months. Sharing his experience of working with Zee for this particular ad film, Publicis India managing director and CCO Bobby Pawar mentions, “Zee TV is not just the pioneer of entertainment but it is an insider to everyone’s home and a part of their family. The characters become a part of the viewers life after a period of time and have built the notion of ‘Jo Khud Se Jeet Jata hai’ ( overcoming your inner battles). The story is about people who outdo themselves, their circumstances and the society to champion themselves at the end of the day.”

    The campaigns talks about two things: the unconditional love of a father and about a woman who achieves her dream with her father’s support, despite the challenges.

    ZEEL CMO Pratyusha Agarwal said, “ We wanted something that would be iconic for 100 years, which was truly delivered. Zee TV is not about the borrowed glory it’s about the common story.”

  • Star Sports inspires all to ‘Believe’ in Kohli’s mission

    Star Sports inspires all to ‘Believe’ in Kohli’s mission

    MUMBAI: Star India is confident that cricket fans across the country will join to cheer the men in blue as they reach their true potential in the exciting home season.

    Star Sports has released a film on Virat Kohli’s mission to take the Indian cricket team to the top spot in all three formats this home season.

    The film showcases his determination and perseverance in the pursuit of excellence.

    One of the most sought-after global sportspersons, Kohli’s discipline, relentlessness and unmatched drive has made him the leading ODI and T20 batsman in the world and an inspiration for legions of young fans in India.

    The film takes the viewers through a day in the life of Kohli, portraying his never-say-die attitude. It begins with Kohli waking up at the crack of dawn, driven by a commitment to his goals. His day begins at the gym, as he works out to stay focussed and fit, and always aiming to better his last best performance. 

    At the practice pitch, Kohli is seen honing his batting prowess, as the film calls-out his cricketing achievements. “When you’re ready to expend every ounce of your energy, all you need to do is Believe,” says Kohli, as the film concludes.

    A Star India spokesperson said, “We, at Star Sports, constantly strive to raise the bar when it comes to showcasing world-class cricket, and bringing fans closer to the sport and its heroes. Virat Kohli embodies a commitment towards sport and fitness. Under his dynamic leadership, Team India is looking to dominate world cricket across all formats.”

    The season ahead promises to be full of anticipation and excitement, with Team India playing against Australia currently, followed by New Zealand and Sri Lanka later in the year.

  • Videocon ad shows ‘Bhabiji Ghar Par’s character in liquid luminous effect

    Videocon ad shows ‘Bhabiji Ghar Par’s character in liquid luminous effect

    NEW DELHI: A new social media campaign #AbDikhengeAsliRang highlighting the technology of more natural colours of Videocon’s revolutionary Liquid Luminous Technology has been launched with short humorous videos.

    This festive season, Videocon aims at making everyone’s Diwali colourful.

    Featuring the sensational and witty Asif Shaikh, commonly known as Vibhuti Narayan Mishra of Bhabiji Ghar Par Hain fame, the short comedy videos depict the everyday conversations and lifestyle. In all of the videos, Videocon is a common aspect, entertaining the viewers.

    Mesmerised with the colour reproduction of Videocon Liquid Luminous, Asif can be seen revealing a tad too much when he switches the TV set on. What he leaves behind is an irritated wife, a surprised son, an annoyed boss and curious business associates.

    Videocon digital marketing head Shikher Gupta said, “Since Diwali is the time to cheer, we came up with short videos with a light, humorous touch. The campaign is built on Videocon’s Liquid Luminous range and effectively communicates the different hues and shades that one can experience with the new range. Asif Sheikh was an obvious choice as his personality matched perfectly with the theme. His vivid persona truly reflects the product USP. The videos will go live on our social media pages including Facebook, Twitter, Instagram, and YouTube.”

    The videos have been conceptualised by Rediffusion- Y&R, produced by Saffron Studio and Media, and directed by Vishal Gupta.

    The campaign #AbDikhengeAsliRang will run across Facebook, Twitter and YouTube to engage with customers. Videocon is putting up a new video everyday where one can witness a new hilarious twist and different shades of life.

  • Nerolac takes a dig at distemper in latest campaign

    Nerolac takes a dig at distemper in latest campaign

    MUMBAI: Kansai Nerolac has relaunched its popular interior paint, Nerolac Beauty Emulsion, positioning it as a more discerning choice of paint in the long run. Through this campaign, the brand also attempts to dispel the notion of emulsion paints being more expensive than distemper.

    The film has been launched across popular offline and online platforms in India.

    The TVC, conceptualised and executed by Publicis India, begins in a middle-class home wherein a young boy is asking his girlfriend’s parents for her hand in marriage and the parents then call out the painter who’s been applying Nerolac Beauty Emulsion in another room and asks him as to why they have chosen Nerolac Beauty Emulsion over distemper this year. The TVC ends with the painter along with the parents re-iterating the brand promise of ‘Bachat full. Deewarein beautiful.’

    Kansai Nerolac Paints director – decorative and industrial sales and marketing Anuj Jain says, “Our beauty emulsion offers a great finish with longer life and the coverage is much better than distemper, hence, making it a right choice for people looking to paint their homes.”

    Publicis India managing director and chief creative officer – South Asia Bobby Pawar adds, “Nerolac Beauty is a popular emulsion. The idea therefore needed to be rooted in the notion of discernment amongst masses. And that’s how the peculiar situation of the parents’ judgement and acumen about the choice of their daughter’s groom came about.”

  • Pond’s Cold Cream celebrates the magic of a ‘jhappi’

    Pond’s Cold Cream celebrates the magic of a ‘jhappi’

    MUMBAI: Pond’s Cold Cream has unveiled its brand campaign that leverages its legacy of trusted care. The TVC celebrates the magic of a ‘jhappi’. In Indian parlance, ‘jhappi’ means much more than a simple hug. It’s the embrace and protection that only a loved one can provide. Similarly, Pond’s Cold Cream provides the embrace of protection to the skin through its 10 essential nutrients and moisturisers.

    The objective of the campaign is to further evoke the emotional affinity the brand has enjoyed over decades in the market, instilling freshness to the idea of touchable, soft skin. The tone of the film is consciously positive and poetic. The moments between the mother, daughter and granddaughter cue protection and care through generations. In essence, it is exactly what the product does too.

    Ogilvy executive creative director Zenobia Pithawalla says, “The idea ‘Pond’s ki jhappi’ came from the core of the brand. ‘Jhappi’ meaning a hug, not only conveys the expert care and protection that the product provides in winter but also builds on the legacy of the brand. And ‘jhappis’ too, like Pond’s Cold Cream, are passed on from generation to generation.”

    Hindustan Unilever Ltd vice president, skincare and colours Prabha Narasimhan adds, “The idea of mothers receiving and passing on their love & care from one generation to the next – aap ko mila tohi aap ne diya Pond’s ka laad pyar perfectly reflecting the ethos of the brand and the Indian woman.”

  • DishTV TVC: SRK lets cat out of bag about ‘automatic HD’ at no extra cost

    DishTV TVC: SRK lets cat out of bag about ‘automatic HD’ at no extra cost

    NEW DELHI: Dish TV, which recently decided to launch its “HD for all” initiative breaking barriers that made HD niche and effectively making it a mass product, has now released a television commercial ‘Har Dish HD’ featuring Shah Rukh Khan that takes away all inhibitions involved in switching from SD to HD, bridging the gap between both subscribers.

    The TVC communicates Dish TV’s innovative proposition of offering HD channels along with all its popular packs starting as low as Rs.169+ taxes.

    The TVC has been set in a typical Indian household where all decisions keep family at the centre and the woman of the house is involved. The TVC opens with the man of the house boasting about taking a new Dish TV connection with HD for the family. The USP of five times better picture quality than a standard resolution quickly grabs everyone’s attention except for the mother who is concerned that her son has bought something expensive. While the protagonist claims that no expense is enough for the family, the exciting reality of it actually being at no extra cost is laid bare by an ad coming on TV where Shah Rukh Khan reveals Dish TV’s new HD for all initiative wherein all Dish TV customers will automatically get HD.

    Dish TV Group CEO Anil Dua said, “Our new initiative of “HD for All” now goes further with an insightful and entertaining ad campaign “Har Dish HD”. The campaign takes the conversation of having HD to the living room of the Indian family. Our latest TVC showcases not only how DishTV brings the entire family together but also how it raises the quality of their entertainment experience.”

    DishTV SVP – marketing Sukhpreet Singh says, “The new TVC encourages people to experience HD without having to pay anything more. The launch of HD for all initiative will lead to several first-time trials of HD and subsequently lead to upgradations.”

    The campaign targets young decision-makers of the house who aspire for HD but are restricted by their perception. DishTV TVC informs them that HD is now available “automatically.”

    The film, conceptualised by the ad agency Enormous Brands, celebrates the relationship between various members of a family and brings alive the concept of watching TV together. The campaign will be spread across all media.

    “Television has always been the centrepiece of all household conversations and gatherings. When people sit together, many interesting family dynamics create a new story every day. We wanted to capture such interesting scenarios to tell a story about the product,” said Enormous Brands co-founder Ashish Khazanchi.

  • Honda CB Shine TVC shows when and who raises your collar

    Honda CB Shine TVC shows when and who raises your collar

    MUMBAI: Honda Motorcycle and Scooter India has introduced their latest television campaign ‘Kya Shine Hai!’ for CB Shine.

    Developed by Dentsu One, the creative agency from Dentsu Aegis Network, the TVC is now on air across all popular channels. The central theme of the campaign is to celebrate the brand legacy of CB Shine; whilst taking forward the core idea – ‘Shine Karna Sabko Accha Lagta Hai’.

    https://www.youtube.com/watch?v=UEHfvy2T9sQ

    The essence of the TVC is represented in the form of a jingle ‘Jab Shine ho super, toh collar upar’. The ad also reinforces the superior comfort level offered while riding a CB Shine with a pillion, be it on any terrain.

    The TVC opens with a sequence of a father on his CB Shine dropping his son for his early morning cricket practice. A voiceover in the background introduces the bike as ‘Shine aisi jo subah ki pehli kiran ko bhi piche chor jaye’ As the father sees his son off at the cricket ground, he notices something and signals his son to come back. The father then bends and ties the son’s open shoelace. The son finds his father’s concern and attention inspiring and vocalises his appreciation by raising his father’s shirt collar.

    The second sequence shows a newly married couple out for a pleasant evening ride. The husband further emotes his love for his wife by gifting her a rose. The wife appreciates this by raising his collar to show her love and pride for the husband. A voiceover in the background says: ‘Shine aisi jo dur tak jaye, aram se rishta nibhaye’.

    Honda SVP – sales and marketing Yadvinder Singh Guleria said, “Our customer evolution mirrors the new ‘Kya Shine Hai’ TVC. It is this shine of theirs which their family members and society recognises and appreciates.”

    Dentsu One NCD Titus Upputuru said, “When you raise your own collar, it may seem as a form of vanity. But, when someone else raises it instead, it surely is a sign of appreciation.”

    Dentsu One SVP – account management Abhinav Kaushik said, “The brand comes with a strong equity and legacy and therefore it’s the cynosure of all eyes. The rider and his loved ones acknowledge and appreciate the ‘shine’ and that has been metaphorically portrayed in the brand campaign.”

  • Hike unveils ‘No Formality’ campaign for Diwali

    Hike unveils ‘No Formality’ campaign for Diwali

    MUMBAI: Hike Messenger, India’s homegrown messaging platform, has announced the launch of its new marketing campaign “No Formality.”

    According to a Hike spokesperson, “No Formality is a way of life that emphasises that you should simply be yourself without any formalities or pretence – a way of celebrating traditions without formality.” He further added,“It is about accepting that we all need to treat each other as equals in a fun and easy manner. And ‘No Formality’ is an expression of that spirit. ‘No Formality’ cuts across culture, language, and geographies and is a reflection of our society.”

    The campaign kicked off with one and there would three three films. The campaign will run till December on digital, social and traditional media. It will be available in five languages – Hindi, Telugu, Kannada, Malayalam and Tamil across 16 states.

    In the countdown to Diwali, the campaign highlights scenarios related to the festival. For instance, the homecoming film is based on the fact that Diwali is usually celebrated with family.

    Even if someone does not want to go back but wants to spend it with his or her friends, tradition demands you have to go back home. The campaign of Hike, investors of which include Tencent, Foxconn, Tiger Global, Softbank and Bharti, will be amplified across social channels using #NoFormality.

    The homecoming film shows a young boy travelling back home for Diwali and there is an entire build-up of emotion as it shows him on the journey back home. But, there is a complete anti-climax when he reaches home: The Homecoming.

  • Lava Z series campaign launched from Soho Square

    Lava Z series campaign launched from Soho Square

    MUMBAI: Lava wants to stand out from the milieu.

    It has announced the launch of its in-house designed and manufactured smartphones in the ‘Z Series’ – Z60, Z70, Z80 and Z90.

    With an aim to stand out in the clutter of Chinese mobiles’ aggressive marketing and promotion, the Z series focuses on providing great product experience with high end camera features like Dual Bokeh Mode and Dual Camera. The company also announced the first-ever offer for consumers – ‘Lava Money Back Challenge’.

    The campaign was shot in daunting situations for a regular person to imagine but have been done earlier unlike Lava Back Challenge.

    Team Soho Square says, “This message is not about a promo, it is about the confidence that Lava has in its product. It’s a never done offer in the category. We wanted to make sure that our creative execution is as bold and clutter breaking.”

  • Mr. & Mrs. Khiladi accentuate everlasting marital relationship in PC Jeweller TVC

    Mr. & Mrs. Khiladi accentuate everlasting marital relationship in PC Jeweller TVC

    MUMBAI: P C Jeweller has launched a TV commercial with their new brand ambassadors Bollywood husband-wife duo Akshay Kumar and Twinkle Khanna. P C Jeweller had Bollywood actors like Zareen Khan, Sushmita Sen and Bipasha Basu, among others in the past as their ambassadors.

    The evocatively–made commercial showcases the love and bond between the couples, which is strengthened with the exceptional jewellery gifts exchanged between them. The commercial will be aired on all top channels starting from October 12.

    priceless as love.

    The commercial accentuates the fresh and everlasting marital relationship in its latest TVC. The main message of this commercial is to give goals to couples across the nation for fresh and everlasting married life, which has been effectively captured in this imaginatively filmed TVC.

    PC Jeweller managing director Balram Garg says, “Our TV commercial with the star couple beautifully expresses relationship of love in every sphere.”

    Kumar and Khanna added, “We are happy to be associated with the brand known in the country for its jewellery, design, captainship and trust.”