ITV

Category: Ad Campaigns

  • Haier launches TVC for self cleaning air conditioners

    Haier launches TVC for self cleaning air conditioners

    MUMBAI: Haier, the home appliances and consumer electronics brand, has launched its latest TVC based on the recently launched self cleaning technology air conditioners in India.

    Created and conceptualised in collaboration with Zero:Zero Creative Solutions, the TVC will run across TV channels including leading English, Hindi, GECs and other regional entertainment, movies and music channels. Additionally, Haier is also an associate sponsor for IPL 2018, therefore, the new TVC will be exclusively aired during the IPL matches as well.

    The TV commercial focuses on the USP of the new range of Haier air conditioners, which is the self-cleaning technology, an industry first by Haier in India. This new technology enables users to maintain and clean the evaporator unit of the air conditioner with minimal efforts by just tapping on a button.

    The TVC comprises of different situations, such as a man sitting in his living room, who is a little under the weather and is sneezing constantly; then comes another person relaxing in his plush home, on the sofa, reading a magazine, who too is down with cough and cold; moving ahead to a couple from a modern contemporary family sitting in their bedroom blowing their noses together. To their rescue comes a team of two, a doctor and a nurse with surgical masks hanging in their necks and warning these people about the hazards of unhygienic and contaminated air flow through their ACs resulting into their ill-health. This further proclaims that having a Haier self-cleaning technology air conditioner in the household can help in avoiding such situations/health problems with a clean and bacteria free airflow.

    Haier India president Eric Braganza says, “We are glad to announce the launch of this new TVC in India. Pioneering the concept of self cleaning technology in India, our aim is to provide a clean and hygienic environment to our consumers in their homes, with the introduction of this new range of air conditioners. Through the TVC we intend to reinforce and strengthen the brand connect with the consumers and familiarise them with the concept of self-cleaning technology.”

    Zero:Zero creative solutions partner Kumar Subramaniam adds, “Most people expect an AC to deliver just cooling. Our creative approach shows how this shortsighted this is. After all, cooling is of no use, if an AC delivers cool but unhealthy air. The Haier campaign throws the spotlight on this issue by reminding consumers that just cooling is not sufficient; a modern AC needs to also deliver clean air.”

  • Sofit promotes energetic life in latest ad

    Sofit promotes energetic life in latest ad

    MUMBAI: Sofit, the soy milk brand from Hershey India, has released its latest ad featuring brand ambassador John Abraham.

    The new ad is aimed at strengthening Sofit’s proposition of ‘Healthy Energy to Do More’, given that it is fortified with protein, omega 3 and vitamins and comes in a range of delicious flavours. The ad shows Abraham as a relatable, multi-tasking contemporary professional and how Sofit, when made a part of balanced diet and healthy lifestyle, helps a person achieve that extra mile.

    The refreshed ad showcases a day in the life of a high achieving urban citizen who has to go through a packed schedule altering between workouts, meetings, deadlines and travel.

    Hershey India managing director of Sofit Herjit Bhalla says, “Sofit is a brand of strategic importance for Hershey India. Indians today are passionate about health and fitness and aim to have it all while juggling between work, travel and their passions. Sofit is an ideal drink to consume for anyone aiming for an active lifestyle. We have also recently introduced Sofit in a coffee mocha flavour, which can be consumed both hot and cold, for those who love a healthy wake-up brew.”

    Talking about the campaign, Hershey India marketing director Sarosh Shetty adds, “Sofit’s new campaign showcases a slice of life of the young multi-taskers and how Sofit provides the energy to do more across day parts. We are sure that this creative will be well received by the audience and will position Sofit as the source of healthy energy to help them in their journey of achieving more from life”

    Abraham, who has been the face of Sofit since the past few years, mentions, “It has been a great journey with Sofit and I am thrilled about the new look of the ad. The refreshed commercial is extremely relatable and relevant where I play the ‘everyday hero’ who must constantly oscillate between a gamut of tasks while being both, energetic and efficient. I truly believe that we are all a part of an increasingly demanding regime with no room for lethargy. Sofit personifies the same attributes of a healthy and active lifestyle allowing you to push the envelope by going the extra mile to achieve your goals.”

    Sofit enjoys a lion’s share in the soy milk category in India. It is considered a part of the repertoire of soy-based, convenient, delicious, beverages that provide protein, omega 3 and vitamins, which gives a person the energy to achieve that extra mile.

  • Gatorade releases TVC for CWG 2018

    Gatorade releases TVC for CWG 2018

    MUMBAI: As the Commonwealth Games (CWG) 2018 opening ceremony commences in Australia (Gold Coast), sports drink brand, Gatorade has released a new TVC bringing alive the truth of sweat replenishment.

    Scheduled to air during CWG on digital and TV, the new TVC is a reflection of Gatorade enabling athletes to win from within by providing the right balance of fluids, carbohydrates and electrolytes.

    As the world’s leading sports drink brand, Gatorade has been powering the Indian brand ambassadors badminton player PV Sindhu and javelin thrower Neeraj Chopra to push their limits and fight for gold at CWG this year. Ever since coming on board, both Sindhu and Chopra have been able to extensively understand and work on their hydration, training and match-day nutrition needs.

    The film features a runner at two different stages of his training connected by a Gatorade bottle that has been metaphorically placed as a baton between the sweating and the replenished athlete. Therefore, the film reflects Gatorade refuelling athletes, pushing them to train harder and perform better.

    In line with Gatorade’s core belief to ‘Win from Within’, the new TVC cuts across all barriers of countries and language to resonate with every athlete participating in the CWG, pushing their own limits to strive until the finish line.

  • Burger King joins hands with Mumbai Indians for IPL 2018

    Burger King joins hands with Mumbai Indians for IPL 2018

    MUMBAI: This year, Burger King is joining the cricket frenzy in India with the launch of a targeted brand campaign and a partnership with current crown-bearers and reigning IPL champions, the Mumbai Indians. Burger King has associated with the popular IPL franchise to become the exclusive category partner for the Mumbai Indians, who will proudly sport the Burger King logo as part of their outfits.

    Taking forward their partnership towards a noble cause, Burger King will also initiate a program, namely “Sixes for Kings”, where it will donate meals equivalent to the number of sixes hit by Mumbai Indians players across the season to a charitable cause. Additionally, setting the tone for the IPL fever, Burger King will bring select fans closer to Mumbai Indians players through an exciting digital engagement programme at an outlet in Mumbai.

    Burger King India CMO Kapil Grover says, “It has always been our endeavour to provide our customers great tasting burgers at amazing prices to as many guests as we can. And what better vehicle to spread this message than cricket which is nothing short of a religion in India.  The Indian Premier League is the most celebrated annual festival in cricket and we could not have asked for a more exciting start to our 2018 brand campaign! With this partnership, we aim to provide an opportunity for every customer to walk into our store and taste our delicious burgers at an unbeatable offer price – two crispy veg burgers for Rs 59 and two crispy chicken burgers for Rs 79.”

    Excited about the partnership, Mumbai Indians spokesperson adds, “This edition of the IPL, we are endeavouring to push the boundaries to provide our fans an exciting experience through our partners. Our collaboration with Burger King adds an explosive flavour to the IPL experience, with fans getting a chance to, quite literally, taste the cricket fever. With numerous engaging opportunities and customised limited offers for Mumbai Indians fans, we are sure to have a whopper of a time with this association.”

    Along with this exciting association, Burger King will kickstart its brand campaign for the year – great taste at amazing prices.

    The brand TVC to promote the delicious offer is set to launch on 6 April 2018, with 10 and 15-second ad spots showcased across various channels during the IPL 2018 season; thereby reaching out to Hindi, Marathi, Punjabi, Tamil, Telugu, Kannada and Malayalam speaking audience.

  • Qatar Airways’ Privilege Club launches refreshed brand identity

    Qatar Airways’ Privilege Club launches refreshed brand identity

    MUMBAI:  Qatar Airways’ Frequent Flyer Programme, Privilege Club has refreshed its brand identity, under the slogan — ‘Don’t just collect miles, collect memories’.

    The refreshed brand identity, which was initially announced at ITB Berlin earlier this month, will include a range of new programme enhancements, and bring a new luxurious look and feel to the programme, coinciding more closely with Qatar Airways’ brand.

    Over the upcoming weeks, Privilege Club will launch a number of celebratory offers and more programme enhancements, including a new member log in area, dashboard and other functionalities designed to make the members’ experience with Qatar Airways easier and more seamless than ever before. Programme guides have also been updated to reflect Privilege Club’s new programme changes and newly added partnerships. For platinum members, the new redesign will allow them to enjoy newly designed membership packs, cards and baggage tags.

    The first celebratory offer commences between 28 March and 12 April 2018, and will offer Privilege Club members an exclusive chance to earn 3,000 bonus Qmiles in premium class and 1,500 bonus Qmiles in economy class when booking a ticket by 12 April 2018 for travel until 30 September 2018.

    In addition, there is also a second celebratory offer which will commence between 1- 15 April 2018, and will offer Privilege Club members an exclusive chance to take advantage of a 50 per cent Qmiles discount when they pay using Qmiles at select stores at Hamad International Airport and the Oryx Galleria, Doha. For more information and full terms and conditions visit: https://www.qatarairways.com/en/Privilege-Club/qatar-airways-offers/QDF.html

    Qatar Airways chief commercial officer Ehab Amin said, “This new brand identity illustrates our continued commitment to listen to our members and make the programme easier and more engaging to the increasingly discerning world traveller.”

    Additional improvements as part of Qatar Airways’ Privilege Club rebrand include members’ ability to do all their account activities online, including purchasing award tickets using Qmiles, nominating family members to join their membership account, updating personal profiles and requesting services including cabin upgrades, excess baggage, date changes, refunds and much more.

    Qatar Airways continues to innovate its product offering and services for all its passengers. Just last week, the award-winning airline launched its latest loyalty programme for its youngest travellers – Oryx Kids Club and Oryx Kids Loyalty Programme, designed to put even more fun into flying for children. The Oryx Kids Club and Oryx Kids Loyalty Programme offer special new children’s in-flight meal boxes and plush toys on board, in addition to a new and exclusive frequent flyer programme designed just for young passengers. Children between the ages of two and eleven will be able to register for the Oryx Kids Loyalty Programme and earn Qmiles, which they can redeem for attractive awards and exclusive benefits. They will also earn Qpoints, which allow them to upgrade to a higher tier.

    Qatar Airways Privilege Club was named “Best Rewards Programme” among airlines in the region and received the “Outstanding Benefit” award at the sixth annual FlyerTalk awards 2017.

  • Voltas showcases its new summer campaign for All Star Inverter ACs

    Voltas showcases its new summer campaign for All Star Inverter ACs

    MUMBAI: Voltas, India’s No. 1 AC brand, from the house of the Tatas, has launched its new brand campaign for its 2018 range of All Star Inverter ACs, with a 360 degree media amplification across Television, Print, Radio & Digital. 

    The campaign talks about the unique value proposition of “Steady Cooling & Steady Savings” and highlights the end consumer benefit of “complete peace of mind”. The proposition is backed by the technology hook of a “Two Stage Steady Cool Inverter Compressor”, which leads to Steady Cooling & Steady Savings.

    The brand has recently released a highly engaging TVC which brings back Voltas’ much- loved protagonist “Murthy”; and this year Murthy has an unwanted “Atithi” at his residence. The Atithi (Murthy’s country cousin) tries to make Murthy’s life uncomfortable, by taking control of his house, during his visit. Since he (Atithi) is very comfortable with Murthy’s AC running 24 X 7, he gets funny ideas to impose his presence in Murthy’s house. However, Murthy emerges smarter, since he has the Voltas All Star Inverter AC, which gives him the twin benefit of Steady Cooling & Steady Savings.

    The TV campaign will be on air across GEC, News & Movies genres, and will also be aired during the forthcoming IPL. It is supported by a heavy Print campaign across all leading national & regional dailies. Moreover, Radio & Digital will be used strategically to further multiply the brand communication.

    Speaking about the campaign, Ogilvy & Mather, Deputy Chief Creative Officer India & Chief Creative Officer North, Ajay Gehlot said, “This year we had a task of emphasizing the core brand promise of “Steady Cooling, Steady Savings”, without compromising on humor. And the two new TVCs capture the essence of the new brand promise in an engaging & interesting manner”.      

    Adding to that, Voltas UPBG, Vice President – Marketing & Key Accounts, Deba Ghoshal said “This year our unwanted Atithi will add extra spice to Murthy’s life. However, we have full faith in Murthy, to crack the humor code, in a relevant manner; and win us more smiles and eyeballs.”  

  • Star India launches MI Vs CSK IPL opening game campaign

    Star India launches MI Vs CSK IPL opening game campaign

    MUMBAI: With just two days for the gripping cricketing action-entertainment of the much anticipated VIVO IPL 2018 to begin, Star India has unveiled yet another feisty campaign; this time, it’s the ‘Best vs Best’.

    The narrative stokes passion of the fans around the high-octane action promised highly awaited opening clash between current champions Mumbai Indians (MI) and Chennai Super Kings (CSK), returning after two editions.

    This match and all the matches will be aired on the Star Sports bouquet (Star Sports 1 English, Star Sports 1 HD English, Star Sports 1 Hindi, Star Sports 1 HD Hindi, Star Sports 1 Tamil, Star Sports 1 Select SD English, Star Sports 1 Select HD English), Suvarna Plus, Star Maa Movies, Jalsha Movies and live streamed on Hotstar in India, US and Canada.

    The narrative of the latest campaign created by the Star Sports creative team rekindles the greatest rivalry of IPL between the two teams, who amongst them have won five IPL trophies out of the total ten leagues organised so far. The campaign drives a gritty face-off between MI and CSK in an opening encounter that promises great action with some of the best players in the VIVO IPL 2018.

    What is already fuelling fan frenzy is that VIVO IPL 2018 is set to witness CSK’s return under the iconic MS Dhoni’s leadership, after a two-year absence. The fact that these fierce rivals, who have clashed in three of eight past finals, will square up for the opening game of the VIVO IPL 2018, will give a dream start to the single largest event. The film, driven by a catchy, clever script, gives strident voice to the fanatic support of fans of CSK and MI, with each side throwing the gauntlet at the other, confident that their team will crush their rivals in the opening match.

    Star India president of consumer strategy and innovation Gayatri Yadav says, “With the combined power of digital and television and a first-ever six-language presentation including, Star Sports Tamil for CSK fans who have waited patiently for two long years for their heroes’ comeback, we are confident our presentation of the Vivo-IPL 2018 will deliver never-before fan experience.”

    BCCI CEO Rahul Johri adds, “The IPL is the biggest and widely followed cricketing properties in the world. Over the years, each of the franchisees has developed a strong and loyal fan following, globally. The opening game between MI and CSK will serve as the perfect start to the action-packed season. The latter will be returning after two years amidst much hype and celebration and led by none other than MS Dhoni while the former is a three-time champion and one of the most consistent T20 teams.”

    Star India will broadcast live matches of the league in six languages – Hindi, English, Tamil, Telugu, Bengali and Kannada on its broadcast network. The VIVO IPL will also be beamed live in these six languages on Hotstar.

  • Wipro highlights importance of bright light

    Wipro highlights importance of bright light

    MUMBAI: Wipro consumer care and lighting has launched its new TV ad campaign – wider light for brighter homes.

    The ad campaign highlights the importance of choosing Wipro Garnet LED bulb, which claims to be 70 per cent wider than ordinary LED bulbs giving more brightness for homes.

    Featuring two 30-second ad films, the campaign focuses on common life situations of the difficulties faced by individuals with a low beam ordinary LED bulb and the transformation to a better life with a wider and brighter light through wide beam Garnet LED bulb.

    Wipro consumer care and lighting senior vice president and business head of consumer lighting and switches Sanjay Gupta says, “Our endeavour is to provide better benefits and comfort to our consumers. We were the first to launch colour changing LED tube lights in which one can change the colour as per the mood. With wider lights for brighter homes campaign for Garnet we are confident that we will further enhance our connect with consumers, emphasising the unique value proposition and innovative offerings.”

    FCB ULKA chief executive officer Nitin Karkare adds, “When we were tasked with working on the lighting business, we couldn’t have been more excited. In the case of this campaign, the fact that the product had such a clear differentiator made our job that much easier. We used family dynamics to bring to light the trouble that the wrong light can create for one, and how the simple act of switching to Wipro Garnet can make such a big difference to seeing things right.”

  • Signature Start Up TVC shows journey of celeb chef Nikhil Chib

    Signature Start Up TVC shows journey of celeb chef Nikhil Chib

    MUMBAI: The pursuit of their passions drives the pulse of today’s youth and they strongly believe that this element makes the biggest difference in their lives. 

    Signaturestartup.in – My Mark, My Signature is an online platform launched by Diageo to inspire talented individuals to convert their passion to a paycheck. It houses a series of ‘Signature Start Up’ stories of real life individuals who, driven by their dreams, passion and commitment have made their mark in various fields.

    Through an amalgamation of such real life success stories, the platform also extends on-ground and online through masterclasses – a series of workshops which are conducted across the country with the passionate successful individuals who share their inspirational stories amidst people with similar dreams and aspirations.

    The Signature Start Up platform has now launched its second TVC featuring the celebrity chef Nikhil Chib, who started off as an investment banker at Wall Street and later went on to find his passion in cooking, thus starting his first restaurant Busaba in 2001. With the launch, he gave Mumbai’s culinary curious lot a taste of the most authentic Southeast Asian cuisine. Kaukswe – Burmese curry noodles served with a plethora of toppings — became a household name among the city’s swish set. 

    The TVC narrates the story of what inspired Chib to quit a stable job in New York and follow his passion for food which led to him winning the hearts of many Mumbaikars.

    Diageo India executive vice president and portfolio head, marketing Amarpreet Anand says, “Today we have a generation who is very keen on following their passion and turning it into a successful career but they just need that one extra push or encouragement and a right platform. As a brand, Signature Start Up is trying to achieve what no other platform has done before. The brand wants to empower and inspire the millennials to follow their passion and make their mark in their chosen areas of interest or professions through these inspiring stories. Nikhil’s is one such real story and we hope it will strongly resonate with everyone who wants to make a mark.”

    Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo plc. The company manufactures, sells and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black and White, VAT 69, Antiquity, Signature, Royal Challenge, McDowell’s No.1, Smirnoff, Captain Morgan and Four Seasons.

  • Jabong’s spring summer runway shopping festival

    Jabong’s spring summer runway shopping festival

    MUMBAI: Online fashion portal Jabong has launched a thematic brand film on its digital platform.

    The film, which is high on fashion quotient, establishes that when you dress well, you feel on top of the world. The fusion music is soulful and encapsulates the spirit and essence of the brand.

    The film marks the launch of the new season titled – Spring-Summer Runway. The shopping festival which went from 30 March till 1 April brought together the latest trends and collection of the season from top brands.

    Jabong head of brand marketing Gaurav Kackar says, “The idea behind the film is to celebrate self-expression from a wide choice of the freshest collection, which is now live on Jabong. Music has been a high point in our films and with this too the effort is to take it a notch higher. The fusion background score along with earthy lyrics mirrors the visuals of the film which has a contrast of great fashion set against a rustic backdrop.”