ITV

Category: Ad Campaigns

  • Sungold Media posts 15.6 per cent revenue surge in H1 FY2025

    Sungold Media posts 15.6 per cent revenue surge in H1 FY2025

    Mumbai: In a compelling display of strategic growth and robust financial health, Sungold Media and Entertainment Limited recently unveiled its H1 FY2025 financial results, reporting significant strides across core revenue streams. Against a backdrop of industry volatility, Sungold Media has not only enhanced operational revenue but has also showcased impressive profitability, stemming from its prudent fiscal policies and streamlined expenditure practices. The company’s financial statements reveal an upward revenue trajectory, primarily driven by core business efficiencies and a disciplined cost structure. This robust half-year performance paints a promising picture of Sungold Media’s sustained growth and operational resilience.

    For the six-month period ending 30 September 2024, Sungold Media achieved a 15.6 per cent increase in revenue from operations, recording a turnover of Rs 52.36 lakh, up from Rs 44.17 lakh in the preceding period. This revenue growth demonstrates Sungold’s adaptability in an evolving media landscape. Furthermore, other income, while marginal, reflects a consistent source of incremental revenue, contributing Rs 0.055 lakh compared to zero in prior periods.

    The company’s expense management strategies have also delivered tangible results, with total expenses rising only modestly by 3.2 per cent to Rs 49.22 lakh from Rs 43.81 lakh. Notably, the employee benefits expense surged by 19.6 per cent, reaching Rs 32.73 lakh – a positive indicator of Sungold’s investment in talent to drive sustainable growth. Depreciation and amortisation were controlled at Rs 0.119 lakh, suggesting optimised asset utilisation, a key factor in Sungold’s operational agility.

    Through efficient cost controls, Sungold achieved a profit before tax of Rs 3.19 lakh, a remarkable growth from Rs 0.36 lakh in the preceding half. After accounting for tax expenses amounting to Rs 0.402 lakh, the net profit from continuing operations stood at Rs 2.79 lakh, underscoring a 760 per cent increase in profitability. These results mark a decisive turnaround from earlier challenges, demonstrating a clear trajectory toward financial stability.

    Sungold Media’s balance sheet reveals a stable asset structure, with total assets slightly up from Rs 1,159.89 lakh in March 2024 to Rs 1,161.95 lakh by September. The company has increased its intangible assets under development to Rs 33.08 lakh, highlighting a strategic investment in innovation and future growth.

    The company’s trade receivables experienced a notable reduction to Rs 41.08 lakh, down from Rs 53.99 lakh – a promising indicator of improved cash flow management. This, coupled with an optimised cash and cash equivalents position at Rs 21.80 lakh, showcases Sungold’s focus on liquidity to fuel further expansion. Shareholder equity remains robust, with Rs 1,100 lakh in equity share capital and Rs 60.34 lakh in reserves, reflecting the company’s commitment to value creation for stakeholders.

    During H1 FY2025, Sungold generated a positive cash flow of Rs 9.08 lakh from its operations, underscoring the strength of its revenue streams and prudent cost controls. After accounting for various adjustments, including a Rs 10.80 lakh impact from other expenses, Sungold achieved a closing cash position of Rs 21.80 lakh, highlighting effective cash management strategies aimed at preserving liquidity and supporting sustainable expansion.

    As Sungold Media moves into the latter half of FY2025, it is well-positioned to leverage its strengthened operational foundation to pursue new growth avenues in the entertainment sector. The company’s strategic focus on cost optimisation, coupled with a disciplined investment approach, sets the stage for continued momentum. Sungold Media’s half-year financial results not only reflect resilience in the face of industry challenges but also indicate a future-oriented strategy likely to yield further shareholder value in the months to come.

  • Crompton launches new TVC to highlight energy-saving water heaters

    Crompton launches new TVC to highlight energy-saving water heaters

    Mumbai: Crompton Greaves Consumer Electricals Ltd. has launched its latest TVC campaign titled ‘Crompton Geyser On Energy Savings Full On!’ to promote its new range of five star rated water heaters. Addressing the common household concern of energy wastage, this campaign cleverly blends humour with practicality, showcasing how Crompton’s innovative water heaters offer both convenience and energy efficiency, helping families lower their electricity bills without sacrificing comfort.

    The TVC taps into a universal worry—whether the geyser has been turned off—while highlighting the hassle-free, energy-efficient benefits of Crompton’s 5-star water heaters. With the rising concern over energy consumption and utility costs, Crompton’s campaign promises to relieve this anxiety with a smart solution. The ad portrays the typical family scenario where everyone, from the busy father to the concerned grandmother, repeatedly checks with their maid, “Geyser off hai na?” Only to find that the geyser was left on overnight. Instead of panic, the family smiles as they realise their regular geyser has been replaced by a Crompton 5-star water heater, assuring each other, “Koi baat nahin, Crompton hai—India’s No. 1 5-star water heater.”

    Crompton Greaves Consumer Electricals Ltd, CMO, Pragya Bijalwan said, “In recent times, energy saving is an everyday struggle common in many households. However, consumers today are well researched/ informed and prioritise making smart choices in everything they buy or do. The same holds true for appliances as well where consumers would want to make smart choices by opting for energy efficient appliances. When it comes to water heaters, they seek products that are energy efficient. Being a brand that has always kept the concerns of our consumers as our top priority, we decided to address the same with our latest TVC. Our new ‘Crompton Geyser On Energy Savings Full On!’ campaign uses humour and relatability to highlight a common household struggle: the constant worry about energy consumption. We wanted to show consumers that it’s possible to enjoy the comfort of hot water without compromising on energy efficiency. Our 5-star rated water heaters provide smart solutions that ensure efficient energy use and lower electricity bills, allowing consumers to enjoy hot water worry-free.”

    The lighthearted TVC will air on television during the popular India vs. South Africa T20 series, reaching millions of viewers. Additionally, it will be amplified across other media platforms to reinforce Crompton’s message of energy efficiency and reliability.

    BBDO India, chairperson & CCO, Josy Paul commented, “Our new campaign for Crompton taps into the real-life concerns of families about energy consumption, particularly with appliances that are crucial yet often left running. The ‘Crompton Geyser On Energy Savings Full On!’ film cleverly addresses the relatable ‘Did I turn it off?’ dilemma through humour and heart, portraying a typical family’s repeated worry over their geyser being left on. This story allows Crompton’s 5-star rated water heaters to take centre stage as the smart, reliable solution that frees families from energy-wastage anxieties. By blending this light-hearted narrative with Crompton’s trusted reputation for quality and efficiency, we’ve aimed to show that energy-saving appliances can both simplify life and reduce costs. We’re excited about this campaign to reach homes and help Crompton be synonymous with worry-free, energy-efficient living.”

  • Unera’s new Peridot Pendant brings timeless elegance to modern jewellery

    Unera’s new Peridot Pendant brings timeless elegance to modern jewellery

    Mumbai: Unera, the premium jewellery brand known for its meticulous craftsmanship and sophisticated designs, introduces its latest creation: the Peridot Vertical Single Bar Pendant. Combining a heritage-inspired design with a contemporary twist, this pendant showcases the striking green hues of Peridot, a gemstone prized for its fresh and natural charm.

    With a commitment to quality and style, Unera has carefully selected each Peridot gemstone for its sparkle and clarity, making this pendant both minimalist and eye-catching. The Peridot Vertical Single Bar Pendant blends simplicity with sophistication, making it the perfect addition to any jewellery collection.

    “The Peridot Vertical Single Bar Pendant is crafted with the modern woman in mind,” says Unera founder, Chirayu Katta. “It’s versatile, timeless, and effortlessly complements any outfit—whether it’s a casual day or a special evening. This piece brings together a sense of style that transcends trends.”

    The vibrant green tone of Peridot symbolises growth and vitality, adding a natural, refreshing touch to the design. Available in multiple metal options, the pendant caters to those who appreciate a refined, balanced aesthetic with a hint of nature’s beauty.

    Whether worn for daily wear or a special occasion, this pendant brings versatility and charm to any look. With its blend of classic and contemporary design elements, the Peridot Vertical Single Bar Pendant is the ideal piece for anyone seeking elegance with a natural touch.

  • India Gate Basmati Rice launches ‘Swaad Samriddhi Ka’ campaign

    India Gate Basmati Rice launches ‘Swaad Samriddhi Ka’ campaign

    Mumbai: India Gate Basmati Rice’s parent company KRBL is expanding its reach in Maharashtra with a campaign titled ‘Swaad Samriddhi Ka’ or ‘Taste of Prosperity’. Maharashtra contributes 13 per cent to the basmati rice market, and India Gate aims to make its products a staple in the state’s households for everyday meals.

    Known for special occasions, India Gate now seeks to cater to daily consumption, introducing basmati varieties like Gini 70, Mini 50, Tini 50, and Niki 40, ideal for local dishes like Varan Bhaat and Masale Bhaat. This expansion reflects the brand’s commitment to local tastes and making basmati part of daily diets.

    The campaign centers around a young couple; the wife brings her husband’s favorite Varan Bhaat to his workplace, symbolizing family prosperity with India Gate Basmati Rice as the ‘Taste of Prosperity.’

    To connect with Maharashtrian families, the campaign includes a culturally resonant film, targeting regions like Kolhapur, Pune, Sangli, Solapur, and Satara. With over 3,500 TV spots across major channels and digital amplification, particularly on YouTube with Marathi content, the brand aims for broad engagement.

    “With India Gate Basmati Rice already being a market leader across India, we see Maharashtra as an essential region to fuel our growth. Maharashtra’s consumers are incredibly hardworking and dedicated to building prosperity for their families, a sentiment we deeply resonate with. Through our expanded portfolio and this heartfelt campaign, we aim to not only increase our brand’s familiarity but also nurture a deep-rooted connection with the families,” said KRBL AVP-marketing, MT&e-commerce, Kunal Sharma.

  • Goibibo unveils next chapter of ‘No-Compromise’ campaign

    Goibibo unveils next chapter of ‘No-Compromise’ campaign

    Mumbai: Goibibo has launched the next chapter of its successful ‘No-Compromise’ campaign, targeting travelers in Tamil Nadu and Kerala. The digital film features brand ambassadors Jayaram and Kalidas, the iconic father-son duo.

    Building on the campaign’s success, the sequel incorporates cultural elements and linguistic heritage from the two regions. It revisits characters from the cult classic Panchatanthiram, with Jayaram under pressure to book a family hotel. When he turns to his friends for help, his son Kalidas suggests using Goibibo, where over 35 lakh user reviews guide him to the perfect hotel.

    Goibibo CMO Raj Rishi Singh said, “This campaign taps into the rich nostalgia of a beloved classic while showcasing Goibibo as the go-to platform for a ‘No-compromise’ vacation. By blending familiarity with modern-day convenience, we want to remind travelers that booking with Goibibo means informed choices, better options, and ultimately, smarter travel.”

    The digital film is now available on Goibibo’s official social media platforms along with a limited period flat 50 per cent discount (up to Rs 2000) on the first hotel booked on Goibibo.

  • Campus unveils #MoveYourWay campaign with Vicky Kaushal

    Campus unveils #MoveYourWay campaign with Vicky Kaushal

    Mumbai: Campus Activewear has launched a new campaign film featuring brand ambassador Vicky Kaushal. The film celebrates the spirit of youth, encouraging them to move through life with confidence and individuality. The central theme, ‘Move Your Way,’ highlights the power of authenticity and encourages the youth to trust their own rhythm while carving unique paths in life.

    The film opens with Vicky entering a meeting with a director and producer, exuding confidence as they discuss a film role. As they present the offer, Vicky becomes absorbed in the rhythm of the moment, moving with a natural flow. To ensure they don’t lose him as the lead, the filmmakers offer him a double and even triple role. Just as the tension builds, Vicky breaks into an unexpected dance, pauses, and with a grin, says, ‘Damn good shoes, yaar!’ while pointing to his Campus Shoes. The director and producer, stunned and confused, watch as Vicky walks away, leaving them with an exciting offer to consider. The film ends with a powerful message: ‘When you move your way, the world moves with you.  Campus Move Your Way.’

    Campus Activewear CMO Prerna Aggarwal said, “We are witnessing a generation of dynamic young individuals who are not only constantly on the move but are also fearlessly expressing their unique identities through fashion. And Campus shoes is the partner that helps them do this by offering on-trend, fashion-forward footwear that speaks to their authentic selves. Our ‘Move Your Way’ campaign is more than just a message— it’s a celebration of confident self-expression and the freedom to  chart your own path. We believe in encouraging everyone to make choices that align with their  passions, embrace their journey unapologetically, and express their individuality— whether in  extraordinary steps that they take or their everyday moves.”

    Kaushal said, “The first step to any journey is believing in yourself. This campaign isn’t just a message; it’s a reflection of how life rewards confidence and individuality. I’m thrilled to be a part of a campaign that captures the essence of staying true to oneself. It inspires young people to take that leap of faith, carve their own paths, and watch the world embrace their unique journey. It’s incredible to be associated with  a brand that’s truly driving this movement, empowering individuals to express themselves with  confidence and style.”

    The campaign will be amplified via 360-degree approach across multiple platforms, including television, print, digital media, news channels, OOH, and all brand touchpoints.

  • Fin One’s #TheLakshmiTest engages 3000 youth in Diwali financial fitness

    Fin One’s #TheLakshmiTest engages 3000 youth in Diwali financial fitness

    Mumbai: Fin One, a digital-first initiative by Angel One, launched the #TheLakshmiTest campaign for Diwali, aiming to promote financial awareness, particularly among youth and rural communities. The campaign encouraged participants to assess their financial habits during the festive season, aligning with Diwali’s theme of wealth and abundance. It attracted significant engagement, with 13,000 page views and 3000 participants, yielding an impressive 86 per cent quiz completion rate.

    #TheLakshmiTest was primarily promoted through Fin One’s Instagram and YouTube channels, targeting the 18-25 age group. The multi-channel campaign also included print inserts in Bengaluru households, influencer partnerships, and digital ads on popular food delivery platforms like Swiggy, ensuring broad outreach. The campaign focused on financial reflection and goal-setting, bringing financial readiness to the forefront during Diwali.

    Key insights include:

    ●    Expense tracking: 71 per cent of participants regularly track expenses, though 30 per cent don’t, highlighting room for improvement.

    ●    Emergency fund: 66.5 per cent have an emergency fund, but one-third lack it, signaling a critical gap in financial preparedness.

    ●    Savings habits: 70 per cent save a portion of their income immediately, but 30 per cent have yet to adopt this habit.

    ●    Health insurance: 67 per cent have health insurance, leaving one-third without coverage.

    ●    Investment and portfolio: 53.7 per cent have diversified investments, with 56 per cent in mutual funds, but nearly half still lack portfolio diversification.

    Through #TheLakshmiTest, Fin One sparked an engaging conversation around financial health and the importance of making informed financial decisions. The campaign demonstrated Fin One’s commitment to promoting financial literacy, encouraging India’s youth to adopt better money management practices for a secure future.

  • Ikea India’s new OOH campaign mixes up silver screen and the home scene

    Ikea India’s new OOH campaign mixes up silver screen and the home scene

    Mumbai: Ikea India rolled out a fresh OOH campaign across Mumbai, Bangalore and Hyderabad that taps into relatable dialogues and songs. Each reference features playful wordplay, pairing distinctive product Ikea names with classic dialogues to highlight its range of home furnishing products.

    The campaign connects with audiences across cities by drawing on movie moments. In Mumbai, “BILLY, BILLY, BILLY; Aaja, Aaja, Aaja” references popular Billy bookshelf from Ikea. In Hyderabad, “TAGGADeley” refers to the clock, and in Bangalore, “Mungaru Malm e” showcases the MALM dresser. By pairing iconic product names from IKEA with cinematic lines, the campaign resonates with local pop culture in a fun, memorable way.

    Country integrated media manager Jayendra Gupta said, “These iconic dialogues hold a special place in people’s hearts—just as our product names have become memorable worldwide. We are globally known for creating strong pop culture moments in advertising, but in India, we want to bring more nuance to every market we communicate with. By pairing our products with these classic lines and songs, we’re bringing IKEA closer to home and adding a touch of humour that everyone can enjoy.”

  • GroupM OOH Solutions conceptualises an outdoor innovation for Skipper Pipes

    GroupM OOH Solutions conceptualises an outdoor innovation for Skipper Pipes

    Mumbai: GroupM conceptualised a visual spectacle in the outdoor landscape of Kolkata for Skipper Pipes. The outdoor campaign raises awareness that the auspicious occasion of Durga Puja protects families from water contamination on the same lines as how Ma Durga protects and cares for all of us and provides safety.

    Skipper’s “India’s Safest Pipes—Festival of Safety” campaign draws inspiration from Durga Puja. The campaign features Goddess Durga’s idol installed on a footbridge, with her Trident symbolically slaying Mahishasura. This powerful imagery parallels how Skipper Pipes protect people from water impurities, just as Ma Durga shields us from evil forces.

    This campaign links traditions with modern infrastructure by replacing Goddess Durga’s Trident with Skipper Pipes to symbolize the removal of water impurities. The lead-free pipes take center stage as the key weapon against contamination, highlighted by illuminated, motorized movements alongside the Durga idol. This unique installation cuts through the clutter and makes a striking visual impact.

    Skipper Pipes, marketing head, Anirban Pal Chowdhury said, “At Skipper Pipes, we believe that safety is divine. The Out of Home Innovation has wonderfully captured the passersby’s attention of the Skipper Pipes’ priority on safety, ensuring a traditional appeal and long-lasting impression during the auspicious festive season of Durga Puja. The installation turned out to be a veritable eyesore, showcasing its superior power and safety.”

    GroupM OOH Solutions managing director Ajay Mehta said, “By blending modern infrastructure with traditional elements, the campaign creates a standout visual impact, highlighting our technological expertise and dedication to innovative, long-term solutions through the effort put together from planning to execution. There is a need for drawing inspiration from the festivities, and we saw an opportunity from Durga Puja on how crucial it is to protect our families from water contamination, just as Ma Durga shields us from evil forces.”