ITV

Category: Ad Campaigns

  • Bajaj Allianz signs internet’s ‘dancing uncle’

    Bajaj Allianz signs internet’s ‘dancing uncle’

    MUMBAI: Professor Sanjeev Srivastava, whose videos have gone viral on the internet and is trending as #DancingUncle and #GovindaUncle, has been signed up by Bajaj Allianz Life Insurance for their latest video.

    Tapping on Sanjeev’s popularity, Bajaj Allianz Life has roped in the ‘Dancing Uncle’ to shake his legs on their latest announcement of one-time special bonus for their policyholders. The latest video sees him dancing to Bajaj Allianz Life’s new jingle ‘Samjho Ho Gaya’ that captures the essence of the brand’s new philosophy ‘Life Goals. DONE.

    This is the fourth video from the internet sensation that has gone LIVE and has got huge traction in a matter of minutes. His earlier videos where he danced to Govinda’s tracks that made him a superstar overnight have already crossed millions of views and saw his fan following increase by the day including the who’s who of Bollywood.

    Bajaj Allianz life insurance chief marketing officer Chandramohan Mehra says, “Sanjeev evokes our brand values of optimism, confidence and youthfulness. The idea was to ride on the popular wave and ensure our customer-centric bonus offer is reached out in an engaging manner. The idea emanates from our belief that life insurance is about enabling our policyholders to live life to the fullest and help them achieve their Life Goals”.

    After rolling out the brand transition campaign “Samjho Ho Gaya”, Bajaj Allianz Life Insurance has been raising the bar with their marketing initiatives. As part of its earlier digital initiatives, the company launched bite-sized three episodes web series #GameOfLifeGoals where they roped in two popular faces from the web comedy world Rahul Subramaniam and Kumar Varun. It was a follow-up to the vox pop video of #GraveyardOfLifeGoals that was launched in end of March 2018 with popular YouTube star Sahil Khattar.

  • Amitabh Bachchan faces heat for Horlicks campaign

    Amitabh Bachchan faces heat for Horlicks campaign

    MUMBAI : Bollywood actor Amitabh Bachchan on May 30 posted a series of tweets announcing his collaboration with GlaxoSmithKline (GSK) brand Horlicks to fight malnutrition in India. “I am taking the 1st step by joining the biggest movement to fight malnutrition,” tweeted Bachchan tagging media group Network18, prime minister Narendra Modi, union minister for women and child development Maneka Gandhi, CEO of NITI Aayog Amitabh Kant and Poshan Abhiyaan, the government programme for combating malnutrition.

    The 75-year-old actor now finds himself at the centre of a controversy after several public health experts wrote to him asking him to end his association with Horlicks. The experts believe the campaign is disingenuous and flouts the optimal nutrition norms.

    “Horlicks is a high sugar product, as 100 gram of a popularly advertised pack of Horlicks Delight, contains 78 gram of carbohydrates of which 32 grams is sucrose sugar,” read the letter from the experts from Nutrition Advocacy in Public Interest – India (NAPi), according to news agency PTI.

    The letter added that representing a brand like Horlicks hurts the veteran actor’s image as a socially responsible celebrity.

    “Going by this recommendation promotion of Horlicks falls in the category of inappropriate as they use false health claims in TV commercials,” the letter stated.

    Horlicks has titled its campaign ‘Mission Poshan’, with a motto “we are here to fight the malnutrition in our country”. Interestingly, the GSK brand has opted for a campaign name that is similar to the government programme ‘Poshan Abhiyaan’.

    “I fear that this campaign may have serious adverse repercussions: Horlicks is expensive and is likely to drain pockets of marginalized families under the misbelief that Horlicks is a good nutritious product for children as it is endorsed by Mr Bachchan. Thus Horlicks may displace healthy real family home foods and this way contravenes tackling the problem of undernutrition among children,” said RML hospital’s head of neonatology department Dr Arti Maria.

    Bachchan, who had ended his association with Pepsi in 2014, is yet to respond to the criticism.

  • FabHotels launches maiden TV campaign #RechargeRefresh

    FabHotels launches maiden TV campaign #RechargeRefresh

    MUMBAI:  FabHotels has come up with its maiden TV campaign Recharge Refresh targeting millennial business travellers. The campaign, executed by BBH, will go live across leading TV channels, Youtube, Facebook, Hotstar, Radio and other digital platforms. That’s not all. The brand is also leveraging offline and online engagement through outdoor advertising and social-media-led contests.

    The concept of the campaign was derived from the idea of business travel being a roller-coaster ride of highs and lows, a bit like life in a boxing ring. While constant travel, back to back meetings, presentations and negotiations take a mental and physical toll on business travellers, the payoffs are equally exciting new deals, new connections leading to business and personal growth. Every day they travel, business travellers need to relax, refresh and re-charge for the next day’s battle. FabHotels is that place for the business traveller to recharge and refresh.

    FabHotels CEO and co-founder Vaibhav Aggarwal said, “While business travel can be exciting, it is undoubtedly a profound stressor on the body, mind and emotions. We’ve launched this new campaign to celebrate the spirit of the business travellers, who are essential for the growth and development of any organisation. As a brand, we are committed to be the brand of preference for these road warriors. The launch campaign is just the first step. We are a brand that is focused on anticipating and meeting their needs with a constant stream of innovative services that help the road warriors refresh and recharge.”

    FabHotels CMO Mohit Gupta, said “Our consumers are business professionals, entrepreneurs, salesmen, engineers and freelancers that come from different walks of life. Business travel for them is a means to move up in their professional life and they look for just the right budget hotel in this journey. As a consumer centric brand, we understand this need and look to create an environment which is conducive to recharging and refreshing after a long day’s work. Our campaign is directed towards building wider brand awareness and consideration amongst these business travellers. We are happy to be associating with BBH India to launch this new campaign. We will be building this up with various innovative brand actions and partnerships that keep the brand exciting and deliver value.”

    Commenting on this BBH general manager Shreekant Srinivasan, says “For a new brand like FabHotels, the biggest task is to communicate its purpose for existence. Our high-powered film for FabHotels celebrates the indomitable spirit of the road warriors and pitches the brand as the perfect place to refresh and get ready for the next day. The film also sets the tone for the lively brand experience at the FabHotels properties.”

    BBH executive creative director Vasudha Misra said, “The film is about celebrating the perseverance of those who are constantly travelling for work. It illustrates their daily life and their march towards their goals, through the metaphor of boxing. And to these warriors, tired after a day of doing battle, we ask them to take a pit stop at FabHotels. To recharge, refresh. And then re-charge.”

    Arun Gopalan has done full justice to the concept and script while directing. The funky rap soundtrack is composed by Naozad Patel and sung by Devil The Rhymer.

    FabHotels is present in 35+ cities, with more than 400 hotels under its franchisee network and has 150,000+ verified reviews. It is focused towards catering to business travellers and providing reliable and value-for-money stay experience with lowest prices guarantee on its direct channels -FabHotels.com and  FabHotels app.

  • Jockey creates the first-time ever campaign for Jockey Woman

    Jockey creates the first-time ever campaign for Jockey Woman

    MUMBAI: American inner wear brand, active wear and leisurewear, Jockey, has launched a new campaign, this time and for the first time exclusively for women.

    The campaign conceptualised and executed by L&K Saatchi & Saatchi includes tv, print, OOH and will also use radio and digital media for engagement and activation.

    The TVC is directed and shot by Mark Toia in San Francisco. The print and OOH creatives were shot in Los Angeles.

    The campaign will strengthen Jockey’s play in the women’s inner-wear category with a new range of lingerie which caters to today’s self-assured, confident woman who keeps in touch with her femininity.

    Jockey India president of sales and marketing M. C. Cariappa says, “Jockey knows best when it comes to inner-wear, and that comfort and fit are the most essential. Jockey also understands women’s needs from lingerie go beyond that and that different women have different needs from their inner-wear. The Jockey Woman campaign only reiterates what Jockey brings to women in terms of knowledge, understanding and expertise with products that truly #KnowsMe.”

    L&K Saatchi & Saatchi senior vice president Debarjyo Nandi mentions, “Every woman has the right to right lingerie in form, function, fit and feel. And every woman is unique with different needs for different days of the week or different times of the day. Which too evolves with time and age. #KnowsMe is Jockey Woman’s promise that she understands these needs. The idea extends to the campaign which celebrates women and their femininity without being stereotypical even in its portrayal of women in inner-wear.”

    The campaign is already live on TV, print and OOH.

  • Shahid Kapoor, Reebok join hands for new campaign

    Shahid Kapoor, Reebok join hands for new campaign

    MUMBAI: Reaffirming its position as a fitness brand, Reebok India launched its latest campaign featuring brand ambassador and fitness enthusiast Shahid Kapoor.

    The campaign reflects Reebok’s ethos that fitness has the power to transform lives, sharpen the mind, strengthen human bonds and liberate one’s potential.

    Known for adding an edge to his roles, Shahid Kapoor unleashes his raw, physical energy in the campaign as he is seen in a rigorous building routine of hammer shots, rope lifting and boxing. On the other hand we see the humane side of the popular actor wherein he is seen with his family. With this, Shahid inspires the FitGen to embrace fitness in not just being a better version of oneself physically but also to have a more stable and solid mindset and be empowered to become better versions of themselves overall.

    The campaign will go live in the next few days. 

    Reebok India senior marketing Director Silvia Tallon affirms that the campaign echos the company’s brief that the pursuit of fitness lies in not just being fit physically but also represents the perfect harmony of the mind and the body that brand Reebok advocates very strongly. “Through this campaign we celebrate the balance of dual roles; tough physical fitness and mental strength along with more human relationships that bring out a different side in us,” he adds. 

    Shahid Kapoor, Brand Ambassador, Reebok India says, “Being a man is not just about going to the gym and lifting heavy weights, it’s about really who you are, it’s about being strong and  resilient, learning to deal with all aspects of life and I love the fact that Reebok is showcasing two different avenues of my personality, one being who I am at home as a father, as a husband, as opposed to how I am in the gym where I’m just a boy hitting the weights and doing what I love.”

  • WATConsult, Bajaj Allianz General Insurance launch new campaign #Unplanned

    WATConsult, Bajaj Allianz General Insurance launch new campaign #Unplanned

    MUMBAI: WATConsult, the Digital and Social Media agency from Dentsu Aegis Network India, has launched a new campaign titled ‘#Unplanned’ for Bajaj Allianz Travel Insurance, highlighting the importance of factoring in ‘unplanned’ occurrences that could take place during vacations. #Unplanned intends to inform and educate travelers about the importance of or Travel Insurance – an aspect of travel that is often ignored by travelers.

    WATConsult founder, and CEO Rajiv Dingra, said, “What If you lose your baggage, personal possessions, or cash while traveling? With the same in mind, we conceptualized #Unplanned campaign for Bajaj Allianz Travel Insurance which highlights the smallest of ‘What Ifs’ of travel. Simple yet insightful, the campaign highlights the importance of taking Travel Insurance with a little pinch of humor”

    Bajaj Allianz General Insurance chief  marketing office,  Chandramohan Mehra, said, “The significance of adequately planning for a trip always exists in the back of the mind of any traveler. However, most people forget that without insurance, their planning is not complete. #Unplanned digital initiative drives across the message that lack of planning leads to chaos and unpleasant experiences. Our aim is to get travel insurance at the top in a to-do-list when the travel is being planned. ” 

     

    The theme of #Unplanned resonated throughout the campaign and its planning. A video called #AgencyLife was uploaded on WATConsult’s Facebook page where the client servicing team is seen struggling with the daunting task of having to conceptualize and shoot a video campaign in an unrealistic deadline. The video highlighted various instances of the team struggling to set the campaign in motion within mere 48 hours.

  • OPPO shows tips & tricks to capture the real you in new ad

    OPPO shows tips & tricks to capture the real you in new ad

    MUMBAI: OPPO, the selfie expert, today announced the launch of its new TVC highlighting the latest addition to the OPPO family – F7. The new TVC aims to reach out to the youth and strike a chord with their love for selfies. It showcases how the selfie expert OPPO F7 is their partner in truest form when they want to capture their real selves. OPPO F7 was recently launched in India with an emphasis on AI powered selfie at a price of Rs 21,990.

    OPPO India brand director Will Yang says, “We have always tried to bring the best camera and selfie experience to our consumers and we believe that OPPO F7 will enable the youth to click natural selfies. The TVC takes cues from the current lifestyle trends of the youth, especially their love for clicking selfies and highlights how much goes into taking that perfect selfie. We hope that the TVC finds a connect with the youth.”

    OPPO’s marketing and branding initiatives revolve around and focus on youth. The brand focuses on a 360 degree approach to connect with this audience across all platforms – bollywood, lifestyle and sports – all things that today’s youth appreciates. Even brand partnerships and ambassadors are in line with OPPO’s aim to create a deeper connect with the younger generation.

    Dentsu Impact chief creative officer Soumitra Karnik adds, “Our film reflects the youth’s way of life – how they have embraced the virtual world and made it their own. Virtual is the new real for this generation – selfies, social media, filters, status updates – it’s all an integral part of life for them. This is their reality and they are unapologetic about accepting that. OPPO phones come with features that help enhance this virtual life of the youngsters and the attempt of our film is to bring this to life.”

    The TVC is active on digital and TV. 

  • Kerala Tourism’s monsoon campaign #ComeOutAndPlay

    Kerala Tourism’s monsoon campaign #ComeOutAndPlay

    MUMBAI: As the monsoon season arrives Kerala Tourism is looking forward to a variety of campaigns. The department is to accord prominence to its monsoon tourism campaigns considering the possibility of attracting more travellers who would wish to enjoy the rains in the state.

    Kerala had gained more than Rs 8392.11-crore revenues from the 10,91,870 foreign tourists who visited Kerala last year. Over the past few years, Kerala had received around 70,000 of Saudi tourists during the monsoon season.

    Kerala Tourism director P Bala Kiran said, “The state offers the vacationers a chance to rediscover nature, rekindle relationships, and reconnect with life by indulging into various activities such as trekking, ayurvedic massage, river rafting and numerous more. Kerala Tourism has also been inviting travel enthusiasts to participate in #COMEOUTANDPLAY challenge the state had hosted a total of 6,142,190 tourist arrivals during monsoon season i.e. June-October 2017 with an increase of 506,623 travellers as compared to 5,635,567 tourist arrivals during monsoon season in 2016.”

    The main aim of the campaign is to divest vacationers of their career selves their formal adultness and their preoccupation with devices, careers and the routine of everyday life. The idea of campaign mainly focuses on play in the context of families and in-turn it reconnects the families. Based on this idea a television, print/OOH campaign has been developed. In order to promote the campaign and woo travellers during summer holidays, Kerala Tourism has been utilising various promotional tools in the best possible way. Besides TV and print campaigns in the national markets, the campaign has been running in cinemas across the target markets along with radio and digital campaign.

    With this campaign Kerala Tourism aim is to target tourists from the potential domestic markets, including Tamil Nadu, Karnataka, Andhra Pradesh, Maharashtra, Delhi & NCR, Madhya Pradesh, Uttar Pradesh, Gujarat, Punjab, Rajasthan and West Bengal. Willing participants would need to engage in any outdoor activity like hopping on one leg, slow cycling and crossing a log bridge and post the same on social media with #ComeOutandPlay. Lucky winners would be rewarded fabulous Come Out and Play merchandise.

  • Kyoorius Creative Awards 2018 sees O&M take away 2 black elephants

    Kyoorius Creative Awards 2018 sees O&M take away 2 black elephants

    MUMBAI: The fifth edition of the Kyoorius Creative Awards has just concluded with five black and 90 blue elephants handed out across advertising, media and digital categories.

    Amitabh Bachchan was the recipient of the Master of Creativity award for his immeasurable contribution in the advertising and marketing world of India. His presence has changed the way people look at brands today.

    The five black elephant winners were taken by four teams namely Ogilvy & Mather for #HoliNotHooliganism and Vodafone Sakshi, Early Man Films for The Story of Kaveri, FCB India Group for Sindoor Khela- No Conditions Apply, BBDO India for #FuelFor The RealFit. 

    The Power of Print award, an IP owned by the Times Group was seen presented to Curry Nation Brand Communication for its print campaign ‘Lifeline Question’.  Brave New World, Bangalore and FCB Interface were awarded the runner-up title for their campaigns ‘No’ and ‘Honarary Doctors’ respectively.

    The out-of-home advertising contest, Inoohvation, this year in association with Kinetic, saw participation from the brightest minds across creative communities in the country. Based on a brief set out by Honda, the contest was aimed at rejuvenating creativity by smart use of technology and storytelling techniques by creating an outdoor campaign. Creative Agency Studio Mars won the coveted title for its campaign ‘Will they see Blue’. While J. Walter Thompson and Locopopo bagged the runner-up titles for their campaigns ‘Interactive Digital Billboards’ and ‘Blue Skies For our Children’ respectively.

    Kyoorius founder and CEO Rajesh Kejriwal said, “We have some brilliant work put up by communication agencies this year and I personally would like to congratulate each one of them for their truly deserved win. It gives me immense happiness to announce that we received 20 per cent increase in entries this year and selecting the winners was indeed tough for our respected jury. But innate knowledge of our jurors in their respected domain has contributed immensely in ensuring fair, unbiased and credible selection process.”

    Complete list of blue winners

    CATEGORY CLIENT TITLE AGENCY/CITY  
    FC | 1802A: Cinematography For Film Advertising Jeep India Fables Of India 10 Films BLUE
    FA | 1608A: Ad / Promotional Films Produced Under Rs 10 Lakh Mankind Pharma Manforce #ShutThePhoneUp ADK-Fortune Communications BLUE
    FC | 1808A: Use Of Music For Film Advertising Jabong Jabong Spring Summer Runway 2018 Asylum Film BLUE
    DM | 2501: Integrated Digital Campaign PepsiCo India #ReleaseThePressure BBDO India BLUE
    ME | 2408: Use Of Integrated Media PepsiCo India #ReleaseThePressure BBDO India BLUE
    WA | 1511A: Writing For Film Advertising (TV) PepsiCo India #FuelForTheRealFit BBDO India BLUE 
    PSA | 2206: PSA – Integrated Media PepsiCo India #ReleaseThePressure BBDO India BLUE
    OA | 1102B: Ambient: Billboards & Travel Amar Tea Pvt Ltd Tea Society Black Swan Life Communications BLUE
    CA | 1302B: Photography For Advertising Amar Tea Pvt Ltd Tea Society Black Swan Life Communications BLUE
    SM | 2603A: Branded Social Post – Topical / Real Time Response Bunge India Pvt Ltd Gagan Cooking Oil – Diwali Bunge India Pvt Ltd BLUE
    DI | 2902: Innovative Use Of Mobile Technology Sense International India The Good Vibes Project Cheil Worldwide India BLUE
    DM | 2501: Integrated Digital Campaign Flipkart Internet Pvt Ltd Flipkart #PenguinDads Dentsu Webchutney BLUE
    DC | 2705B: Animation & Illustration For Digital Marketing (Social Media Posts) ScoopWhoop 30 Years of GIF Dentsu Webchutney BLUE
    SM | 2603B: Branded Social Post – Topical / Real Time Response ScoopWhoop 30 Years of GIF Dentsu Webchutney BLUE
    SM | 2604: Social Engagement – User-Generated Content Wildcraft India Pvt Ltd Wildcraft Wildlings Dentsu Webchutney BLUE
    ME | 2406: Use Of Mobile ScoopWhoop ScoopWhoop In-Flight App Dentsu Webchutney BLUE
    PSA | 2204A: PSA – Film Advertising Reforestindia.in The Story Of Kaveri Early Man Film BLUE
    FC | 1802A: Cinematography For Film Advertising Reforestindia.in The Story Of Kaveri Early Man Film BLUE
    FC | 1803A: Direction For Film Advertising Reforestindia.in The Story Of Kaveri Early Man Film BLUE 
    FC | 1804A: Editing For Film Advertising Reforestindia.in The Story Of Kaveri Early Man Film BLUE
    FC | 1805A: Production Design For Film Advertising Reforestindia.in The Story Of Kaveri Early Man Film BLUE
    FC | 1808A: Use Of Music For Film Advertising Reforestindia.in The Story Of Kaveri Early Man Film BLUE
    WA | 1502B: Writing For Poster Advertising Snapin – Duval Enterprises Coffee’s Perfect Partner Famous Innovations BLUE
    DMA | 2006: Direct Response – Ambient Livpure Water Purifiers Rivers In A Bottle Famous Innovations BLUE
    IM | 2303: Innovative Media Religare Health Insurance Don’t Eat The News Famous Innovations BLUE
    CFG | 2101: Advertising & Marketing Communications / Brand Livpure Water Purifiers Rivers In A Bottle Famous Innovations BLUE
    SM | 2608: Social Influencer Marketing – Multi Channel Times Of India Sindoor Khela – No Conditions Apply FCBIndia Group BLUE
    ME | 2405: Use Of Events Times Of India Sindoor Khela – No Conditions Apply FCBIndia Group BLUE
    ME | 2408: Use Of Integrated Media Times Of India Sindoor Khela – No Conditions Apply FCBIndia Group BLUE
    BC | 1905A: Live Experience Times Of India Sindoor Khela – No Conditions Apply FCBIndia Group BLUE
    DMA | 2000: Direct Integrated Campaign Times Of India Sindoor Khela – No Conditions Apply FCBIndia Group BLUE
    CFG | 2102: Advertising & Marketing Communications / Not For Profit Fruitbowl Digital Chal Rang De Fruitbowl Digital Media BLUE
    DM | 2504: Websites Tata Pravesh Doors of India Hungama Digital Services BLUE
    FC | 1801B: Animation For Film Advertising Bajaj Electricals Bajaj Electricals – Magic Of Light Hungry Films BLUE
    CA | 1304B: Digitally Enhanced Illustration For Advertising PN Gadgil & Sons Poster Ideas At Work Advertising BLUE
    DM | 2507: Digital Installations Google India Look Before You Leave Kinetic Advertising India BLUE
    DI | 2901: Innovative Use Of Technology Google India Google Maps : look before you leave Kinetic Advertising India BLUE
    ME | 2404: Use Of Outdoor Vodafone India Limited Vodafone Eco Pond – Good In Good Bye Kinetic Advertising India BLUE
    ME | 2405: Use Of Events The Times Of India Equal Streets Laqshya Live Experiences BLUE
    SM | 2605: Social Engagement – Community Building The Ammada Trust #GiveHer5 Law & Kenneth Saatchi & Saatchi BLUE
    FC | 1804A: Editing For Film Advertising Puma Puma – Run the Streets (India) Loudmouth Film BLUE
    DM | 2503A: Digital Branded Film Content & Entertainment Indian Association of Palliative Care (IAPC) Last Laugh Medulla WYP Network BLUE
    ME | 2403: Use Of Branded Content Indian Association of Palliative Care (IAPC) Last Laugh Medulla WYP Network BLUE
    FA | 1603: Ad / Promotional Film (61+ seconds) Indian Association of Palliative Care (IAPC) Last Laugh Medulla WYP Network BLUE
    BC | 1905A: Live Experience Indian Association of Palliative Care (IAPC) Last Laugh Medulla WYP Network BLUE
    IM | 2302: Use Of Experiential Marketing Indian Association of Palliative Care (IAPC) Last Laugh Medulla WYP Network BLUE
    DM | 2501: Integrated Digital Campaign PepsiCo India Breaking The Deafening Silence – #ReleaseThePressure Mindshare BLUE
    ME | 2403: Use Of Branded Content Cipla Health Ltd I Can You Can Mindshare BLUE
    FA | 1602: Ad / Promotional Film (31 – 60 seconds) Motilal Osawl Financial Services Think Equity. Think Motilal Oswal. Motilal Oswal Asset Management Company BLUE
    DM | 2501: Integrated Digital Campaign Reliance General Insurance #HoliNotHooliganism Ogilvy & Mather BLUE
    DM | 2503A: Digital Branded Film Content & Entertainment Mondelez – Bournvita Beverages The Exam Sale Ogilvy & Mather BLUE
    SM | 2603B: Branded Social Post – Topical / Real Time Response Mondelez International The Great IPL Phub Ogilvy & Mather BLUE
    DI | 2902: Innovative Use Of Mobile Technology Vodafone India Vodafone Sakhi Ogilvy & Mather BLUE 
    ME | 2404: Use Of Outdoor Unilever Hamam CCTV Hoardings Ogilvy & Mather BLUE
    ME | 2407: Use Of Technology Vodafone India Vodafone Sakhi Ogilvy & Mather BLUE
    ME | 2411: Use Of Direct Media ITC – Savlon Savlon ID Guard Ogilvy & Mather BLUE
    ME | 2415: Use Of Social Platforms Reliance General Insurance #HoliNotHooliganism Ogilvy & Mather BLUE
    ME | 2416: Use Of Interaction ITC – Savlon Savlon ID Guard Ogilvy & Mather BLUE
    ME | 2418: Use Of Digital Platforms Pidilite Industries Sticky Banner Ogilvy & Mather BLUE
    OA | 1103A: Ambient: Experiential & Installations The Akanksha Foundation Akanksha Placement Surprise Ogilvy & Mather BLUE
    OA | 1104B: Poster Advertising – Free Format Surnai Ibsen Festival Ogilvy & Mather BLUE
    CA | 1301B: Illustration For Advertising Surnai Ibsen Festival Ogilvy & Mather BLUE
    RSAC | 1403: Radio Advertising Campaigns Dixcy Scott 56 Inch Ka Seena Ogilvy & Mather BLUE
    RSAC | 1411B: Direction for Sonic Advertising (Including Radio) Dixcy Scott 56 Inch Ka Seena Ogilvy & Mather BLUE
    WA | 1511B: Writing For Film Advertising (TV) Tata Sky Acting Adda Ogilvy & Mather BLUE
    PSA | 2205A: PSA – Digital Media ICICI Lombard #IWillDriveYouHome Ogilvy & Mather BLUE
    PSA | 2205B: PSA – Digital Media Reliance General Insurance #HoliNotHooliganism Ogilvy & Mather BLUE
    BC | 1905A: Live Experience Mondelez – Bournvita Beverages The Exam Sale Ogilvy & Mather BLUE
    DMA | 2006: Direct Response – Ambient The Akanksha Foundation Akanksha Placement Surprise Ogilvy & Mather BLUE
    DMA | 2006: Direct Response – Ambient Vodafone India Vodafone Eco Pond Ogilvy & Mather BLUE
    DMA | 2006: Direct Response – Ambient ITC – Savlon Savlon ID Guard Ogilvy & Mather BLUE
    DMA | 2011: Direct Innovation Vodafone India Vodafone Sakhi Ogilvy & Mather BLUE 
    DMA | 2012: Direct Acquisition & Retention Vodafone India Vodafone Sakhi Ogilvy & Mather BLUE
    IM | 2301: Integrated Campaign Amazon India Amazon Chonkpur Cheetas Ogilvy & Mather BLUE
    CFG | 2101: Advertising & Marketing Communications / Brand Vodafone India Vodafone Sakhi Ogilvy & Mather BLUE
    CFG | 2101: Advertising & Marketing Communications / Brand Reliance General Insurance #HoliNotHooliganism Ogilvy & Mather BLUE
    DD | 2808: User Interface Design – Mobile Nexino Labs Private Limited Programming Hub – Mobile App ProCreator Solutions Private Limited BLUE
    FA | 1602: Ad / Promotional Film (31 – 60 seconds) Make My Trip Delhi Publicis Ambience BLUE
    FC | 1801A: Animation For Film Advertising Krok International Animated Film Festival Absolut Volga Studio Eeksaurus Productions BLUE
    DM | 2503B: Digital Branded Film Content & Entertainment Red Bull Doppelgangers Supari Studios BLUE
    OA | 1104B: Poster Advertising – Free Format Zoobar Pet Friendly Bar tbwaindia BLUE
    DMA | 2011: Direct Innovation Asha Ek Hope Foundation Blink to Speak tbwaindia BLUE
    CFG | 2101: Advertising & Marketing Communications / Brand Asha Ek Hope Foundation Blink to Speak tbwaindia BLUE
    FA | 1603: Ad / Promotional Film (61+ seconds) FDC India Limited Letters To My Son The Audacious Project BLUE
    SM | 2604: Social Engagement – User-Generated Content Netflix Life of a Narcos Fan – Rajkumar Rao The Glitch BLUE
    DI | 2901: Innovative Use Of Technology Saregama India Carvaan The Womb BLUE
    FA | 1603: Ad / Promotional Film (61+ seconds) Tinder Start Something Epic Tinder BLUE
    FC | 1810A: TV & Cinema Title Sequences Trigger Happy Entertainment Breathe Trigger Happy Entertainment BLUE
    DM | 2501: Integrated Digital Campaign Zee TV #ChangeHerNot Zee Enteprises Entertainment Ltd BLUE
    FA | 1603: Ad / Promotional Film (61+ seconds) Zee Entertainment Enterprises Limited Zee TV – Aaj Likhenge Kal Zee Enterprises Entertainment Ltd BLUE

     

     

  • Shoppers Stop launches new campaign ‘Denim to Work’

    Shoppers Stop launches new campaign ‘Denim to Work’

    MUMBAI: Shoppers Stop has introduced the Denim to Work campaign, a unique initiative encouraging working professionals to include denim in their workwear wardrobes. The first-of-its kind campaign is inspired by iconic young CEOs and leaders across industries, a generation that believes in rewriting the rules of the game.

    Denim to Work is a bold campaign which has been introduced to break the traditional formal work week wear with an aim to empower and redefine the new codes of leadership towards building a fresh work culture. With the new-age companies and start-ups relaxing the norms and with introduction ofFriday dressings and casual dressings to work, denims are increasingly becoming an acceptable dress code at work.

    Commenting on this, Shoppers Stop customer care associate and managing director Govind Shrikhande said, “With growing awareness and an increasing affinity towards denims across age groups, we believe there is a huge untapped market for denim segment in the apparel industry. Organised retail sector, young population, online penetration of denims, growing popularity of engineered/ distressed denim, varied fabric washes and changing classification of consumer’s wardrobe are some of the key growth drivers which will further fuel the growth of this segment. Shoppers Stop aims to tap into this market growth and leverage its large offering in the denim category through the ‘Denim to Work’ campaign which has been rolled out across multimedia platforms with print, radio, outdoor and a digital film.”

    Head of art contract (India) Vineet Mahajan says, “Walking into work wearing a pair of jeans is a common sight now. But denims have never been promoted as workwear. We thought this idea was quite disruptive and we hit the sweet spot of an idea by celebrating the designations of a new age workplace. Shoppers Stop has always broken new ground in fashion retail communication and this one was no different.”

    Mirum joint CEO Sanjay Mehta said, “For me, this denim-to-work campaign closes the loop in a certain kind of way. For the last six years, I’ve been wearing blue denims to work every single day and have been extremely comfortable in these. Over this period, I have also seen a shift in the way denims are perceived in the corporate world. People have accepted it as a part of the whole workforce culture. Also, I’m excited about the campaign as it gives people an opportunity to see denims in a definite kind of role and setting. I’m sure that more companies will accept denims as a part of their evolving office culture after seeing this campaign.”

    Click on the link to watch the Denim to Work digital film: https://youtu.be/k8m6WLWrD8E

    As per study, the market size of Indian Denim Wear was estimated to be Rs 20,205 crore in 2016. The market is now projected to grow at a CAGR of 14.5 per cent and reach Rs 39,651 crore by 2021, and Rs 77,999 crore market by 2026.

    The digital film  Denim to Work campaign is produced and directed by Mirum and the ad creatives have been created by Shoppers Stop’s ad agency Contract Advertising. Conceptualised by Mirum, the digital film aims to break down the rules laid by rigid corporate culture. In line with Shoppers Stop’s brand philosophy Start Something New the film features young employees at various levels of hierarchy and how they #RIPtheDesignations to stand out in the system with their own attitude and style. The film inspires young professionals to flaunt their own sense of style and exude confidence at the work place with denims as a part of their work wear wardrobe.