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Category: Ad Campaigns

  • Brand Factory captures the essence of Mumbai through a musical rap

    Brand Factory captures the essence of Mumbai through a musical rap

    MUMBAI: Fashion discount chain, Brand Factory has used the magic of music to describe the city and the spirit of ‘Mumbaikars’.

    Its #MadeForMumbai campaign uses identical traits that best defines Mumbai and Brand Factory. Created on a foot tapping musical rap, the lyrics describe Mumbai’s love for little things like bun maska with cutting chai and important festivities that sparkle the eyes of all Mumbaikars.

    With massive discounts on over 200 original brands 365 days a year, Brand Factory offers a list of offers longer than the sparkling Queen’s necklace facing the shores of Mumbai. Executed by Circus Elephants, the music is composed to impactful lyrics by Shalini Sen and sung by the talented Revant Shergill. The one minute musical video is an ecstatic delight as it captures iconic places, beaches, cricket craze, undying love for street food and elements that make Mumbai.

    Brand Factory CMO Roch D’souza says, “There Are Many similarities between Mumbai and Brand Factory. Just Like Cutting chai, Brand Factory is cutting Prices 365 days with discounts! We wanted to celebrate many such similarities with a song that imbibed the true spirit of Mumbai and that’s how #MadeForMumbai came to life through this film.”

    Circus Elephants business director Ritesh Shastri adds,“It’s not that often when the brand custodians instruct and insist the agency to focus on content and not on the brand. It’s always a treat for an agency when the brand team knows what they want. It was definitely a very important project for us since it was our first association with Brand Factory.”

    Increasing its presence all over Mumbai, Brand Factory opened its 10th swanky store located in Andheri, east. Within just a decade of operations Brand Factory has more than 69 stores in 28 cities across the country. #MadeForMumbai campaign has crossed over 1.7 Million views across digital platforms and has over 7K shares.

    Known for its unique proposition, Brand Factory provides a minimum 20 per cent and upto 70 per cent discount on more than 200 original brands throughout the year. Some of the brands include Adidas, Reebok, Skechers, Fila, Spykar, Levis, PEPE, US Polo, Crocodile, Buffalo, Lee Cooper, Indigo Nation, London Bridge, Louis Philippe, John Miller, Turtle, Peter England, Huur, Srishti, Ethnicity, Gini & Jony, Mini Klub, VIP, Skybags, Caprese, Lavie and more.

  • RomedyNow launches new campaign #Dadvice for Father’s Day

    RomedyNow launches new campaign #Dadvice for Father’s Day

    MUMBAI: RomedyNOW has decided to celebrate the spirit of fatherhood on this Father’s Day with an unique social media campaign called  #Dadvice. Traditionally, mothers are seen as more loving, forgiving and compassionate, while fathers are mostly looked up to for career and financial guidance.

    Romedy Now’s campaign intends to highlight the cool quotient in dads and debunk the stereotype that they can give advice even on topics that are not in their traditional comfort zone. 

    Watch the video here: https://goo.gl/sgacjt

    A father’s influence on a child is equally important as that of a mother, is what the campaign wants to convey.

    Romedy Now’s #Dadvice campaign encourages viewers to share the most unexpected advice that they have received from their fathers by using #Dadvice on social media. All the entries with unusual advice will receive Romedy NOW hampers.  

    As a part of Father’s Day celebration RomedyNOW will also showcase a special  line up of movies under the property ‘Daddy Cool’ all day long on June 17, 9 am onwards. The movies include ‘Yours, Mine and Ours’, ‘Honey, I Blew up the Kids’, ‘Enchanted’, ‘The Game Plan’ and ‘Guess Who’.

  • Hyundai launches #SaveMyGame campaign for football fans

    Hyundai launches #SaveMyGame campaign for football fans

    MUMBAI : Hyundai Motors India is one of second largest manufacturer of cars and number one exporter. Hyundai today announced the newly launched of a unique and creative digital campaign #SaveMygame for all the football fans in allover country. The campaign will be live from 14th June to 15th June of 2018

    The FIFA World Cup is one of the biggest sporting event that unites millions of fans in a collective exhilarating football experience across the world and Hyundai’s ‘Save My Game’ will provide lucky winners a Brilliant Experience while cheering for their favorite teams

    Football fans can give a missed call on FOOTBALL 36682255 Helpline number to participate and win an opportunity to free themselves from any interruption like family member or a friend for an uninterrupted FIFA experience. Hyundai Motor India will invite the nominated family member or friend of the ‘Save My Game’ lucky winner and engage them in exciting activities such as Interactions with well-known Radio Jockeys, TV stars or an E-voucher which can be used to avail a movie ticket, Spa, Dine out, or Test drive of a Hyundai model during the selected match timing. More than 100 Fan Helpline dialers will get a chance to ‘Save Their Game’ on each match day.

    The helpline number will be active from 9.30am to 2.30pm on all match days.

    Hyundai Motor India Ltd GM and group head marketing Puneet Anand, said, “Hyundai has a long-standing history in football as a proud Automobile official Partner of FIFA since 1999. Football is not just a sport, it’s an emotion full of passion and joy. As a Dynamic and Modern Premium Brand Automotive Brand, Hyundai has always connected with youth and sport enthusiasts globally. The upcoming 2018 FIFA World Cup is a big moment for all football fans in India and across the world. We are committed to supporting football by providing fans with unique and enjoyable experiences in the same way as we are committed to caring for our customers by ensuring special and rewarding Hyundai Ownership Experiences. We are confident that #SaveMyGame will strike an instant chord with both the fans and their friends and family by adding ‘Brilliant Moments’ to their lives and helping us become Lifetime Partners in Automobile and Beyond.”

    Hyundai Motor has been the Official Automotive Partner of FIFA since 1999. Hyundai Motor has provided with 530 vehicles to assist with the streamlined running of the 2018 FIFA World Cup Russia

    To create more excitement of 21st FIFA World Cup and magnify the experience of the biggest football tournament in the world we will be engaging all Hyundai fans to GUESS THE WINNER right from the Quarter Finals to the Finals. Lucky winners will get a chance to Win exciting prizes like Smart TVs and Smart Speakers. In addition, Hyundai will create exciting Hyundai-FIFA ‘Home Dug Out’ experiences for 15 Lucky Football Fans across India at their homes. These home dug out zones will have live screening of a match from the 2018 FIFA World Cup, with exciting Hyundai and FIFA merchandize, cheering kit and more, made available for the fans and their fellow football enthusiasts.

  • Transgender model asks “Why don’t you donate blood?”

    Transgender model asks “Why don’t you donate blood?”

    MUMBAI: “Donate Blood and Save Life”, a slogan heard and spread everywhere since years, donating blood is also considered to be every citizen’s responsibility. But how far do we abide the same?

    There is a transgender community out there which desires to donate blood but is refrained from doing so. We know how to judge them on every aspect but do we know the importance of saving a life? What stops others to donate blood regularly?

    Keeping the same in mind and highlighting the two aspects, on the occasion of World Donor Day, BOLD, a transgender modelling agency and WATConsult, the digital and social media agency from Dentsu Aegis Network India, joined hands to launch a campaign titled, #whydontyou.

    The campaign revolves around how transgenders are not allowed to donate blood but what is stopping others. Why don’t the people who have the privilege to donate blood do so! The campaign involves a video featuring Rudrani Chettri Chauhan, a transgender who went against all odds to build India’s first LGBT modelling agency.

    She is seen expressing the plight of the community which is judged upon, refrained from equality and basic rights, desire to save a life but unfortunately aren’t allowed to. She is seen urging the rest strata to stop judging them instead go and donate some part of their blood which could save a needy.

    WATConsult founder and CEO Rajiv Dingra says, “Here are we who pro-actively judge, discard and ignore the existence of transgenders for many reasons but many of us cannot simply donate blood. We wanted to raise awareness about the need of Blood Donation and urge each one of us to become a donor sooner. #whydontyou is simple a step towards the same.”

    BOLD Founder Rudrani Chettri Chauhan adds, “As the third gender, the society discards our existence and more importantly our blood, which can save a million lives. Not every transgender carries the HIV virus, as the public believes. So why waste good blood? But people do so many things to judge us, hold us back and do not do their own bit. I don’t know whether its fear or thought or just ignorance but its time, and I ask them why? When you can judge us, stare us, belittle us then why not do something for the society and donate blood?”

    As a part of the campaign, the agency has created a microsite, www.whydontyou.in wherein a donor can register and donate blood with a Mumbai based blood donation bank, Triumph Blood Donation bank and for records, India needs 5 crore units of blood annually against an availability of 2.5 crore units.

  • Deepika Padukone dazzles in new ad for Jaguar lighting

    Deepika Padukone dazzles in new ad for Jaguar lighting

    MUMBAI: Jaquar Lighting, the lighting vertical from Jaquar Group has rolled out campaign with brand ambassador, Deepika Padukone.

    Jaquar Group promoter and director Rajesh Mehra says, “Jaquar Group has always believed in creating products with the highest quality standards, an attribute that’s synonymous with our products. Taking this philosophy forward with Jaquar Lighting and leveraging the popularity of Deepika as our brand ambassador, we have doubled the turnover of the brand to 200 Crores.”

    The narrative interestingly weaves in the discovery of Jaquar Lighting’s wide range by Deepika’s character as she follows the ‘light’ cues of a mystery friend! Pegged somewhere on the threshold between a metaphor for life and a product showcase, the idea of how Deepika is led into the light – the light of friends and relationships, as well as Jaquar Lighting’s products. Visualised through the story of discovery where her family and friends want to surprise her by playing a game of turning on lights that lead to a surprise welcome party for Deepika!

    Crescent Communication executive vice president Rajesh Laikh adds, “The creative thought behind the film was to present Jaquar Lighting in a completely fresh avatar and at the same time remain true to the brand’s guiding philosophy-Complete LED Lighting Solutions.We have tried to capture the joys of life and celebration enabled through Jaquar Lighting. Deepika Padukone, the brand ambassador, apart from ensuring high visibility lends credibility and magical aura to the brand.”

    Jaquar Lighting’s 360-degree marketing campaign will amplify the film targeting mediums across the board including television, print, electronic, outdoor and digital media. The campaign also highlights Jaquar Lighting’s distinctive strengths and design sensibilities.

    The brand’s innovative technology combined with its unique support like Light Planning and pan-India customer service to deliver unmatched quality, will catapult them to become market leaders in this category as well.

  • OneAssist asks people to keep their appliances Sambhal Ke

    OneAssist asks people to keep their appliances Sambhal Ke

    MUMBAI: Assistance and Protection Company, OneAssist has forayed into home appliances, with the launch of HomeServ.

    HomeServ is India’s first comprehensive protection plan which allows customers to protect all their key home appliances in just a single plan.

    In the digital ad campaign #RakhoSambhalKe, featuring popular stand-up comedian Rahul Subramanian, who takes on the avatar of a various appliances tv, ac and washing machine) , to narrate the various issues the appliances face in their daily functioning. This digital film series narrates the brand offering with a subtle humour urging users to keep their appliances protected.

    OneAssist co-founder Subrat Pani says, “The campaign is a refreshing approach which showcases the various issues our appliances face in their routine functioning, due to the quirks of their owner. We chose this route of stand-up comedy as we believed that it’s a subject which needs explanation and not preaching. The videos continue to be seen, liked and shared on YouTube & multiple social media platforms and have already garnered over 15 million views.”

    Contract Advertising senior VP and senior creative director Rahul Ghosh adds, “A disruptive product needed a disruptive idea. We wanted to create content that made a point without sounding alarming. We thought that the idea of playing agony uncle to appliances could be quite entertaining and conversation-creating. Once we had that, getting Rahul Subramanian on board only helped in pushing it further.

    HomeServ is primarily into home assistance and protection against electrical and mechanical breakdowns, burglary, fire and other perils for appliances on which consumers are most dependent on. The service covers daily essential appliances like panel televisions, air conditioners, washing machines, microwave ovens, refrigerators, OTG, air purifiers, water purifiers, air coolers, dryers, dishwashers, food processors, geysers, kitchen chimneys and vacuum cleaners and covers appliances even up to 10 years old.

  • Fevi kwik & Swiggy win big at Star Re.Imagine awards for best IPL campaigns

    Fevi kwik & Swiggy win big at Star Re.Imagine awards for best IPL campaigns

    MUMBAI: Fevi kwik’s Khushiyon ke chand pal and Swiggy’s No order to small won the top honours at the Star Re.imagine Awards, yesterday, for the excellence in creativity (Best Creative Campaign) along with the use of integrated media (Best Integrated Creative Campaign) respectively in campaigns during the recently concluded Vivo IPL 2018 on Star India. Fevi kwik’s Khushiyon ke chand pal was conceptualized by Ogilvy & Mather and Swiggy’s No order too small, conceptualised by Lowe Lintas, Bengaluru.

    “We instituted the Star Re.Imagine Awards 2018 as a platform to enthuse the incredible marketing and advertising talent of India to create magic and disruption this IPL. We heartily congratulate all the winners for having created extremely engaging and inspiring narratives. These campaigns seized the imagination of the biggest ever audiences in an IPL across TV and Digital screens combined and contributed immensely to making the Vivo IPL 2018 a truly delightful experience for all. A very special thank you to all the members of the elite jury who helped immensely in creating a brand for the future – the Star Re.imagine awards” says Star India Managing Director Sanjay Gupta.

    Additionally, eleven campaigns across nine brands have received special mentions. Star India Managing Director Sanjay Gupta, and Guest of Honour, M S Dhoni, under whose leadership CSK lifted the trophy felicitated the two winners with spectacular bespoke glass trophies designed by the grandmaster of British Glass studio, Peter Layton.

    The winners and other meritorious campaigns were selected by jury members comprising Sir John Hegarty, Piyush Pandey, Raju Hirani, Vibha Rishi, Rahul Welde and V Sunil. They assessed over 300 campaigns from 125 brands that had played during the Vivo IPL 2018 till May 25 on Star TV Network and Hotstar. The judges selected campaigns that excelled in both in creativity and in leveraging the power of multi-platform TV and Hotstar.  

    There were brands across television and digital from various sectors like Telecom, Consumer Durables (Handset), Retail and Lifestyle, Food Delivery and Restaurant (Hospitality), E-commerce, Online services, Automotive, Gaming, Online Payment Wallets, Paints and Adhesives FMCG.

    Partnering with Star India in this initiative are Sideways and Kyoorius.  The brands that received special mention from the juries were Amazon, Coca Cola, Flipkart, Future Group- Brand Factory, Pidilite, Peter England, VIVO, Vodafone and Tata Sky

    Also Read :

    Swiggy, AIB target India’s love for food and movies

    Pidilite celebrates ‘Khushiyon ke chand pal’ in new TVCs 

    Winning awards doesn’t get you clients: Piyush Pandey 

  • NEXA invents sound of blue colour in digital campaign

    NEXA invents sound of blue colour in digital campaign

    MUMBAI: Hakuhodo India has invented an innovative digital campaign for #NEXABlue the signature shade, exclusively created for cars sold at NEXA.

    The new digital campaign is targeted at the NEXA customer aged between 18-45, who follow online information and trends from around the world and is well versed with social media platforms. The #NEXABlue campaign brings to life a car colour through Synesthesia – an innate ability to translate sound to colours and vice versa, in a first-ever digital format across Facebook, Twitter, Instagram and YouTube.

    The objective of this campaign was to highlight both innovation and invention through this signature shade in a way never-before-seen. Here, color has been used to create something novel, something unprecedented. The Sound of NEXA Blue was the work of three western classical musicians with Synesthesia who came together and traveled to India to help create this signature tune. These uniquely gifted musicians Samara and Litsa from the United Kingdom and Eduardo from Canada were presented with the colour #NEXABlue and were asked to give notes that they ‘heard’ after seeing the colour. 

    Then, the Hakuhodo India team worked with a composer who helped create a symphony using only the particular notes. In a never-before-done collaboration, NEXA, musicians and a special colour came together to create the Sound of NEXA Blue. 

    Hakuhodo India national creative director Sabuj Sengupta says, “NEXA Blue is a unique colour created for the NEXA range of cars. By taking colour and elevating it to another level, this campaign has once again showcased NEXA’s ability to create something original, something inventive for its premium and exclusive customers in their car owning experience.”

    The idea for #NEXABlue came from the age-old premise of the colour blue having been the inspiration for innovation be it art, science or culture. For instance, take the gemstone lapis lazuli, that lead to innovation of transporting it centuries ago to Egypt from present day Afghanistan; or how denim, the innovative fabric revolutionised the textile industry; architectural/photographic blueprints, or the blue rose, all discoveries in blue #BlueisInnovative!

  • Uber India launches new campaign with Virat Kohli

    Uber India launches new campaign with Virat Kohli

    MUMBAI: Uber, the ride-sharing app that is redefining urban mobility across the world, has unveiled its new brand campaign, with brand ambassador Virat Kohli. The baseline, ‘Badhte Chalein’, is built around the brand’s new positioning that is intended to build Uber as an enabler of movement, that is culturally progressive.

    Uber India head of marketing Sanjay Gupta says, “This is not just a brand idea – it’s happening on the ground, across India, everyday. This brand position is as intrinsically human as the millions of people who ride with us each week, and each of their pursuits. The communication has been designed to be progressive in thought, aspirational in spirit, widely-relatable in manner. And with Virat – perhaps India’s most inspiring model of personal progress. The breadth of communication built around this idea across ATL, digital and owned media, will cement our positioning and bring it to life.”

    In this campaign, Virat plays the role of the brand’s voice to help build Uber’s narrative in India. Set against Virat’s narrative, the commercial showcases four real life inspired examples of riders using Uber in different contexts, to pursue what gives them purpose. The ad features a visually impaired rider, an expectant couple rushing to the hospital, a young female doctor commuting to work and an independent mother taking her daughter to an early morning judo class.

    Uber’s brand ambassador and cricketer Virat Kohli mentions, “I am looking forward to be a part of Uber’s campaign, and moreover being a partner to a company, that in all its capacity, is committed to empowering cities and its people. I appreciate the service that Uber provides to its riders to travel comfortably anytime, anywhere. Being part of this campaign also gave me the opportunity to interact with the driver partners at a personal level and understand how the company has helped them to chase their dreams.”

    The campaign conceptualised by Ogilvy, aims to reiterate its effort to make Uber an everyday, aspirational brand for millions of riders and drivers in India. It positions Uber as a brand that is beyond transportation from point A to point B, reinforcing Uber’s role as an enabler of opportunities for hundreds of thousands of driver partners and riders in India.

    Uber’s relationship with Madison continues through to 2018, to build and execute the media strategy for this intervention. A six month multi-platform campaign, will span ATL (TV, Radio, OOH, Print) as well as Digital (Youtube, Facebook, Twitter and Content publishers) as well as Uber owned CRM Channels and locations. Given the scale and geographic footprint that the business has achieved, the TVC and radio campaigns will be aired in six languages Hindi, Kannada, Marathi, Telegu, Tamil and Bengali.

  • Medlife’s new campaign urges people to “Lafaddu Matt Bano”

    Medlife’s new campaign urges people to “Lafaddu Matt Bano”

    MUMBAI: Online healthcare platform, Medlife, is bolstering its marketing and communication efforts with a new campaign, ‘Lafaddu Lal’.

    The campaign aims to showcase the ease, comfort and convenience of ordering medicines online. Medlife’s unique features like monthly subscription for medicines are also presented in a light-hearted way. Through this campaign, Medlife continues to build on the brand promise of being ‘obsessed with health’, urging people to explore the convenience of an e-pharmacy or risk being labeled ‘Lafaddu Lal’!

    Medlife’s unique offerings include a 48-hour delivery promise with an assurance of ‘100% Genuine Medicines’. It also offers assured savings on medicines every time a person places an order on the app. It also has a subscription feature through which, consumers with a chronic illness can get their monthly refills on-time without the hassle of running around the pharmacies.

    This 360o campaign, conceived by Soho Square, Bengaluru, features actors Boman Irani and Varun Sharma as a comical father-son duo. Boman plays a father who is particular about his medication and Varun as his ‘Lafaddu’ son who keeps forgetting to order his dad’s medicines from Medlife.

    These humorous films are supported through print and outdoor mediums as well. They show the father-son duo in different scenarios to bring out various benefits and offerings, available on the Medlife app.

    Medlife International CEO Tushar Kumar says, “Both Boman and Varun bring in a dash of freshness to the brand and stand for everything that clearly defines the attributes of Medlife viz. New-age, energetic, cheerful, aspirational, innovative and consistent. We are really kicked up about this association and hope the journey ahead is going to be furthermore exciting.”

    Soho Square India chairman and chief creative officer Sumanto Chattopadhyay summarises the series of films as a chuckle-inducing campaign featuring a slightly sarcastic father and his bumbling son, help us deliver Medlife’s message in a memorable way.

    The consumer looks for availability, price and convenience and that’s what our film communicates in a light-hearted manner. Sarcasm and carelessness between a father and son is a very relatable behavior in the Indian context. Lafaddu Lal is the creative idea that binds the relationship. And, who better than Boman and Varun to play the characters!”

    The new ad campaign will be launched on the digital platform at the onset, followed by a strategic media plan for television, outdoor and print, to get the desired impact.