ITV

Category: Ad Campaigns

  • Kotak Mahindra Bank launches campaign with Ranveer Singh for 811 account

    Kotak Mahindra Bank launches campaign with Ranveer Singh for 811 account

    MUMBAI: Kotak Mahindra Bank has launched its 811 campaign – #IndiaInvited. The campaign features Bollywood actor Ranveer Singh along with people from all walks of life, across age, gender, profession, religion, physical appearance, including an acid attack survivor, among others.

    Collaborative efforts over the years by the Reserve Bank of India (RBI), the Government’s Pradhan Mantri Jan-Dhan Yojana (PMJDY) and banks have immensely contributed in improving financial inclusion in every nook and corner of the country. However, even today, only around 2 per cent of Indians own a mobile money account, as per the World Bank, leading to low engagement with the formal financial ecosystem. The need of the hour is to bring about a change in mindset to make banking digitally inclusive, so that banking services are made accessible to every Indian.

    811 is an anywhere, anytime digital bank account and much more. It is a one-of-its-kind truly inclusive account. The only requirement for opening an 811 digital bank account is being an Indian, which is the underlying message of the #IndiaInvited campaign.

    The 811 campaign is shot at the iconic Chhatrapati Shivaji Maharaj, a UNESCO world heritage site located at Fort, Mumbai, to capture real life nuances. The protagonist of the story is ‘the bench at the railway station’ and Ranveer Singh dons the role of the bard (Sutradhar). The story voices similarities between 811 and a bench at a railway station. Anyone and everyone – irrespective of caste, creed, religion and abilities, are welcome to rest and take a breather at any bench at any railway station in India. Similarly, 811 offers unconditional access to a full-service, zero-balance digital bank account which gives up to 6 per cent p.a interest to every Indian.

    Kotak Mahindra Group chief marketing officer Karthi Marshan says, “ With 811, we simplified banking in India and in a year since launch, 811 has been embraced by Indians. In our endeavour to make banking more accessible and widespread, we realised that people from different walks of life tend to get intimidated to walk into a branch for the fear of being judged. The #IndiaInvited campaign builds on this insight, and draws attention to how 811, just like a bench at the railway station, does not discriminate against anyone on the basis of personal or physical characteristics.”

    Kotak Mahindra Bank executive vice president of marketing Elizabeth Venkataraman mentions, “Inclusion is not only the right thing to do, it is also necessary for a country as diverse as India. Digital is a great equaliser, especially in banking, providing equal access to everyone. And 811 represents those very qualities of equality and inclusiveness. 811 is truly for everyone.”

    “We wanted someone who embodies the spirit of individuality and success while being comfortable in their own skin to be the face of the campaign. And who better to lead the campaign than Ranveer Singh, an actor who has made a mark with his unique and unconventional style and appearance, someone who has succeeded in Bollywood on his own terms”, adds Marshan.

    The campaign will be amplified across all platforms including TV, print, outdoor, digital and through on-ground engagements across the country.

  • Louis Philippe launches new ad campaign #RiseAboveTheRest

    Louis Philippe launches new ad campaign #RiseAboveTheRest

    MUMBAI: One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign ‘Rise Above The Rest’, showcasing that true leadership is about taking decisions that leave a lasting impact.

    Louis Philippe Brand COO Kumar Saurabh said, “Louis Philippe is a leader in the premium menswear segment in India. Louis Philippe stands for precision in craftsmanship that translates into clothing that is timeless yet contemporary, and perfect for the discerning audience. Louis Philippe was introduced in India in the year 1989 and almost three decades later, the brand logo the Crest is prized even more for its craftsmanship and attention to detail”.

    “This film is another big step in that direction to bring the Crest alive by appropriating meaning to the Crest. The objective of the film was to create clutter breaking and memorable communication that is relevant to today’s Indian consumer. The film is supported by a stellar media plan that targets consumers on channels most relevant for them; while creating impact properties for the brand to associate with as well. And this is only the beginning of the year. There’s lots more to come” he added

    The campaign has been conceptualized and executed by creative agency J. Walter Thompson. 

    J. WalterThompson South Asia, chief creative officer Senthil Kumar says, “Louis Philippe has been a brand that has definedpremium men’slifestyle segment in India. Louis Philippe recognizes men ofsubstance who make an impact and leave a mark of greatness. The very samephilosophy is delivered through the Rise above the Rest campaign where a President takes a decision that leaves a lasting impact on millions of hiscitizens. A brand of this stature can be the only one to stake claim to define‘The Upper Crest’ each time.”

    The new TVC features a victorious President, known for his leadership and identified by the Louis Philippe crest he carries on the cuff of his shirt. The campaign conveys that in a world filled with predictable formats to success, only a visionary leader creates an impressionand leaves a mark of greatness. 

    The campaign showcases that a discerning president invests a lot of thought behind every decision including his wardrobe choices, that help him influence and take on any challenge with his sartorial skills. 

  • HP urges people to use original ink in new campaign

    HP urges people to use original ink in new campaign

    MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

    The film seeks to highlight HP’s core value proposition as a technology enabler for consumers, entrusting them to belong, innovate, and grow.

    Conceptualised by BBDO, the film is targeted towards young kids and parents and aims at establishing that a print out is not merely a print , but is a reflection of your personal pride. It features award winning Indian actor, Arshad Warsi and his wife, an acclaimed TV personality, Maria Goretti. This is the first time this celebrity due is working together in any marketing campaign.

    HP India Country marketing director Neelima Burra says, “Addressing customers through our innovative technology has been our core philosophy. Our latest campaign is one such endeavour focused on personalisation and making the brand more relevant for the consumers thereby building a strong brand affinity .”

    With the central theme of ‘Impression jamao, sirf kaam mat chalao’, the film narrates the story of Chikloo’s failed birthday party and how Original HP Ink saves the day leading to happiness and a memorable birthday party for the parents and the kids.

    The film is being aired across leading cineplexes, Direct To Home (DTH) platforms along with amplification on various social and digital mediums.

    HP has always been a front runner when it comes to environment and so the cartridges have been designed keeping the planet in mind for easy recycling and less waste.

  • Johnson’s celebrates 125 years with new campaigns

    Johnson’s celebrates 125 years with new campaigns

    MUMBAI: American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India. 

    Johnson’s dedicated this year to engaging with and listening to mothers who have shown their unwavering trust and love in the brand.

    The brand reached out to millions of mothers across the country to hear their experience of always providing the best of baby care, and received 36,740 heartwarming stories through calls and their social media platforms in just two months.

    As a token of appreciation and gratitude to their consumers, the baby care products manufacturer has released  two TVCs with special stories that were shared by a mother and a grandmother each.

    The TVCs carefully demonstrate the gentle and emotional bond that Johnson’s shares with the baby. 

    The videos that have been unveiled on most national and regional tv channels and on most online video channels as well. This goes to show how the brand has met the changing needs of a mother across generations.

    For over hundred years, Johnson’s Baby has been synonymous to babies in India. The pioneering science and research that goes into the products are pivotal in leading the standards in baby care around the world.

  • Greenscape gets insects to tweet & spread awareness about e-waste

    Greenscape gets insects to tweet & spread awareness about e-waste

    MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign on Twitter.

    The campaign revolves around quirky tweets by insects found in dump yards across India.  For this, the agency created special tweeting beacons and installed them in dump yards across India. When an insect comes in the proximity of the device, it fires a tweet from its pool of tweets.

    Dentsu Webchutney co-founder and CCO Sudesh Samaria says, “Tiny Bugs Tweet delivers the message in a fun and new way. We found that apart from waste, it is bugs that are found in plenty in dump yards. We saw a great opportunity and decided to turn bugs into ambassadors of right e-waste disposing practices. It is unexpected and that’s why interesting.”

    India is among the top 5 countries in e-waste generation. E-waste continues to mount as technology continues to advance. It currently includes discarded computer parts, mobile phones, batteries, PCB, Plasma TV, LCDs, air conditioners, refrigerators and so on.

    Heavy metals and chemicals contained in the e-waste need to be recycled properly. When discarded the wrong way, e-waste causes pollution, water and soil contamination and severe health hazards. 95 per cent of India’s e-waste is discarded the wrong way. This is mostly due to lack of infrastructure and right framework needed to process e-waste properly.

    “On an issue like this it is important to engage first and educate later. Tiny Bugs Tweet does just that. We chose bugs because they are among the first ones to face the hazards of e-waste. And we are among the last ones as hazardous chemicals and heavy metals found in e-waste make it to human food chain through soil and water contamination,” adds Greenscape India CEO Jeevesh Kumar.

    E-waste is a problem that will only grow if not addressed right now. Tiny Bugs Tweet is spreading awareness and helping people to know more about e-waste in an interesting way. The tweets might be funny but the issue is serious. Tiny Bugs Tweet are live on twitter @tinybugstweet.

     

  • Future Generali’s Father’s Day campaign breaks records on digital platforms

    Future Generali’s Father’s Day campaign breaks records on digital platforms

    MUMBAI: Future Generali Life Insurance recently launched a digital campaign last week on Father’s Day, #AapkiHealthMereLiye.

    With #PromiseToMyChild, fathers across the country pledged a vow of health to their children as a part of the campaign. Digital marketing agency AdLift who were appointed by FGILI to handle their social media account executed the campaign making it a massive success on all social media platforms.

    The hashtag #AapkiHealthMereLiye was launched on 14 June on various social platforms like Youtube, Facebook and LinkdIn to attract focus towards the Father’s Day video created by Future Generali India Life Insurance.

    Another hashtag #PromiseToMyChild was created to record the responses of fathers on this video 15 June 15 onwards. By the end of the campaign on 17 June, a total of 3.9M views and 1.8M views were received on Facebook and YouTube respectively.

    Also, a whopping 2.5K people liked the video, and 632 people shared it as well fuelling the overall victory of the campaign. More than 1200 fathers responded to the #PromiseToMyChild hashtag by giving a promise related to his health.

  • Ajay Devgn venture ny cinemas engages ccs for branding & cinema styling strategy

    Ajay Devgn venture ny cinemas engages ccs for branding & cinema styling strategy

    MUMBAI: NY Cinemas, a venture by Ajay Devgn, plans to launch a 100 new multiplex theatres across India in the next one year, and has entrusted Mumbai-based creative agency Colour Craft Studio (CCS) with creating a brand and cinema styling strategy that will give Indian audiences a never-seen-before cinema experience.

    NY Cinemas – CEO, Rajeev Sharma said: “This will be the first cinema chain in the world owned and promoted by a mega movie star, and who better to do it than Ajay Devgn, who is not only respected across every strata of Indian society, but who also has a genuine love for cinema and the process of making films. Ajay expressed his desire to bring audiences closer to the film-making experience through this venture, especially in smaller towns which are often left out by mainstream cinema chains. We wanted a creative agency who could do justice to his vision and brand value.”

    CCS Co-founder and Creative Director, Ankit Jain spoke about acquiring this prestigious account through a multi-agency pitch. “It is truly a privilege to work with Mr. Ajay Devgn and the team at NY Cinemas to shape a unique movie-going experience that has not been seen in India yet. It is a challenge we cherish and we are confident that we will be able to translate Mr. Devgn’s love for cinema and his larger-than-life personality to a blockbuster cinema experience.” 

    CCS is a creative agency in Mumbai that provides its clients with 360 degree strategy + design solutions. They will be providing NY Cinemas with brand consulting and design, interior styling and marketing strategy for their cinemas.  

  • Adidas wakes up entire neighbourhood to celebrate Football

    Adidas wakes up entire neighbourhood to celebrate Football

    MUMBAI: Dentsu Aegis Network’s flagship media agency Carat, has partnered with the network’s  OOH agency Posterscope, to launch a massive campaign for FIFA World cup 2018. The idea was to create buzz and excitement around FIFA and to own conversations around the World cup for Adidas in a cricket dominated country.

    The core objective of the campaign was to build awareness about TelStar – The official Football that is being used in FIFA world cup and to celebrate the pure joy of Football as well as its fans. The one-month-long campaign is aimed at reaching out to people who are enthusiastic about football – both players and fans – across various age groups.

    Based on the client brief, the agency developed an interactive innovation on a unipole with the communication of Adidas. The innovation showcased a rope hanging by the unipole to generate curiosity among the passer-by. As the video explains, one person tug was not enough to pull the rope so it needed a combined team effort to pull the rope. As the rope was pulled, the “O” in the ‘GOAL’ moved up and a TelStar football dropped from there for them to play.

    Adding a layer of efficacy to the campaign, a well thought-out media plan was designed by the Posterscope team. Based on their deep understanding on the requirement of the brief and with the help of the primary research (OCS), patented analytical tools (OOHZONE) and accumulated understanding, the team zeroed down on a specific location in Delhi for the innovation. It was done on outer Ring Road at IP Park towards ISBT. The location of the unipole was specifically chosen, so that it covers the high volume traffic on Ring Road.

    Adidas India, Sr. Marketing Director, Sean Van Wyk said, “The love for football is growing massively in India with each passing year and we wanted to kick-start the celebration of the World Cup in an impactful way. The idea of this innovative billboard was to celebrate and reward the spirit of coming together as a team. The pure joy on their faces to kick the official World Cup football around the field was an amazing sight! Sport really does have the power to change lives.”

    Carat India, CEO, Rajni Menon said, “This is yet another example of media convergence in planning where a superb activation on outdoors is working in tandem with digital. The objective was to drive innovation at local level with a scaled outreach to a larger online audience. It was a great way to celebrate the growing euphoria around FIFA in a way that brings out the pure joy of football.”

    Posterscope (North), Assistant Vice President, Aditya Goel commented, “We wanted to fuel the passion of the fans before the Kick Off of the FIFA 2018 and the thought was to bring the pure Joy of Football among all age groups in the neighbourhood. This idea is an amalgamation of emotions like joy, happiness, team work and hunger; the ingredients needed for a team to win. We are glad that the client liked our thought which shaped up in this innovation

    This campaign was promoted on digital platforms and became an instant hit with 1.3 Mn views in a very short span of time.

    This resulted in the flawless execution of the campaign and all timelines were maintained without any compromise in quality. The innovation led to creating extensive and significant buzz around the product. This in-turn has led to the desired exposure of the brand launch in the Indian market.

  • Dentsu Webchutney, Filpkart launch unique campaign with Instagram emoji slider feature

    Dentsu Webchutney, Filpkart launch unique campaign with Instagram emoji slider feature

    MUMBAI: Dentsu Webchutney, the multinational media and marketing communication company, has today launched a unique campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A-SlideShot on Filpkart.

    The emoji slider sticker on Stories, is another fun place where your friends can interact with each other. The emoji slider lets you ask more questions and adds a layer of emotional context when you want to find out how your friends feel about something. But can a simple emoji slider be used for something even bigger?

    Flipkart  senior director, marketing Kartikeya Bhandari, , said, “At Flipkart, we keep innovation & creativity at the core of all our marketing interventions. The ‘SlideShot’ game for Honor 7A is a use case of our efforts to constantly create engaging content for our customers while driving home the core proposition of the campaign & the product.”

    Webchutney executive creator director PG Aditiya, , said, “We at Dentsu Webchutney absolutely love Instagram – it’s such a simple and dynamic platform which gives you so much creative liberty to play with. The ‘SlideShot’ game we created is a great example of how you can creatively gamify features within Instagram. We just can’t wait for their next feature.”

    Conceptualized by Dentsu Webchutney, Bengaluru, it cleverly gamifies the emoji slider feature to highlight the phone’s features. A set of 3 games have been posted on their Instagram story where users must be at their dexterous best, to slide the emoji and quickly take a screenshot when it’s in the right box. Users have to DM the screenshot to Flipkart to win gift vouchers worth 10k. Sounds simple, right? Well, it’s a daunting task that’s easier said than done.

  • UC Browser’s Miss Cricket Campaign Makes Debut on billboard at New York Times Square

    UC Browser’s Miss Cricket Campaign Makes Debut on billboard at New York Times Square

    MUMBAI: After almost 2 months of fierce competition, UC Miss Cricket Contest, an exciting campaign from UC Browser, has come to an end, with the winner Nishi Singh featuring on a billboard at New York Times Square. The 21-year old new rising star has also received cash prize of Rs 10 lakh, while the first runner-up Pari Sharma and second runner-up Aishwarya Singh have won Rs 5 lakh and Rs 2 lakh respectively. The 3 winners have also made an appearance on the Indian edition of Vogue magazine.

    Nishi Singh, winner of UC Miss Cricket, on the Nasdaq billboard at New York Times Square in June’ 2018

    UC Miss Cricket is India’s first online beauty contest driven only by users vote, without intervention from judges. Winner Nishi Singh, TV beauty from Mumbai, got the maximum “likes” on UC Browser for her warm and friendly personality.

    On winning the UC Miss Cricket contest, Nishi Singh said: “Not just winning the competition, it has been a great journey altogether during the entire campaign of UC Miss Cricket 2018. I would like to thank UC Browser from the bottom of my heart for giving me this platform and helping me reach so many people. I have been able to connect with all my new-found fans over multiple social media platforms and I would also like to thank them for their votes and support. Winning the First Prize has been a dream come true, and getting my face on NY Times Square has been an icing on the cake.”

    Winner of UC Miss Cricket-Nishi Singh (in the middle), Pari Sharma (First Runner-up, on the left), Aishwarya Singh (Second runner-up, on the right) at the Vogue photo shoot

    UC Miss Cricket Campaign is driving increased Content Consumption and Engagement on UC Browser by Young Users

    UC Browser witnessed a jump of 50% unique visitors during the recently concluded IPL 2018. Having transformed itself into a leading content distribution platform, UC Browser provided cricket fans with over 2.5 lakh articles, to meet the increased demand for specialized content from users. The total page views saw a jump of 24% this cricket season and the users spent 10% more time catching up on cricket news versus last year. With more interesting voting and engagement brought by the first edition of UC Miss Cricket Contest this year, the campaign contributed towards the highest single day page views of 220 million for the IPL Cricket related content and total engagement of 45 million on UC Browser.

    “In line with our ‘faster speed, richer content’ strategy, we want to add more interactive content by introducing contests such as UC Miss Cricket. We hope to continue with this contest every year. India’s millennials love to express their voice by participating in online activities. With high content consumption and engagement, UC Miss Cricket is not only a platform for young girls but also for young mobile users to express what they like. We believe more and more advertisers will see the great value and potential on such a platform that reaches millions of young audiences across India. ” said Damon Xi, General Manager – India & Indonesia, UCWeb, Alibaba Digital Media and Entertainment Group.

    The success of the first UC Miss Cricket Contest also created buzz on social media platforms. YouTubers Lalit Shokeen, Round2Hell and Madras Central added to the craze with their videos, generating combined views of a whopping 7.8 million.  Hashtags #MissCricket and #KeepScoring were also trending on Twitter while the video from Lalit Shokeen trended No. 1 on YouTube and Round2Hell’s video trended at No. 2.