ITV

Category: Ad Campaigns

  • Hyundai Motors launches ‘Brilliant Moment’ campaign

    Hyundai Motors launches ‘Brilliant Moment’ campaign

    MUMBAI: India’s second largest car manufacturer and largest exporter Hyundai Motors India Ltd, has launched a unique Hyundai campaign ‘Brilliant Moments’ to celebrate 20 years of sales and production in the Indian market. The campaign will invoke nostalgic memories to connect with 5.5 million valuable Hyundai customers.

    The Brilliant Moments Campaign will provide a unique experience through various experiential marketing, sales and service initiatives at all Hyundai touch points and invite the customers of Santro, Accent and i10 to share their brilliant moment stories.

    Hyundai Motor India MD and CEO YK Koo said, “As we set our vision for the next 20 years to become the most beloved and trusted, modern premium brand, attain market leadership and be a great place to work, we want to thank and extend gratitude to all our customers who entrusted us with their love, trust and became a part of this beautiful journey in the past 20 years.”

    “Since the launch of Santro in 1998, evolution of a revolution has been the DNA of Hyundai. As a Dynamic and modern premium brand, with a strong philosophy of making in India for the world, our products have redefined the auto industry and are a true expression of Hyundai’s innovation, global technology-led Elexecution and our futuristic approach towards clean and connected mobility solutions. We would like to continue this successful journey for the next 20 years and realise our vision of becoming lifetime partners in automobile and beyond,” he added

    From 27 June to 31 July Hyundai will be releasing an emotionally connecting films ‘The Deal with ACCENT’ and ‘Army with SANTRO’ and will be promoted on social media and digital platforms.

    Top 10 brilliant stories will be promoted for voting and the top three films with highest votes would be chosen as winners. The winners will be gifted Hyundai cars at a mega event in presence of our corporate brand ambassador Shah Rukh Khan, a domestic holiday for 10 couples and 1000 gift vouchers for lucky winners.

    To commemorate these 20 years and trust in brand Hyundai, the customers of the three models can avail special service like free comprehensive car inspections, 10 per cent discount on spare parts and 20 per cent discount on mechanical labour, oil and value added services during the month of July 2018.

  • Britannia cakes wants us to unleash the kid within

    Britannia cakes wants us to unleash the kid within

    MUMBAI: Advertising agency Grey Group Bangalore has launched a quirky new TVC for Britannia Cakes.

    Most of us have fond memories of doing some kind of mischief as kids. Playing pranks on friends, siblings or elders are a part of childhood. And because Britannia Cakes has always been about bringing out the mischievous side of us, this monsoon it has an offer that pranksters will not be able to resist. The new commercial features a naughty boy and his grandfather.

    The commercial tells the story of a youngster who is bored at home and discovers the sticky toy in his pack of Britannia cake. As he looks around for a way to make things interesting, he finds his target – dadaji – taking his afternoon nap. Sneakily, he shoots the sticky toy at his dadaji, and instantly, dadaji comes to life and seems to be possessed by the toy. What ensues is a whacky dance performance that takes everyone by surprise. The ad then signs off with a cheeky warning about the use of the toy.

    Grey Bangalore senior creative director Gautam Bhasin says, “The brief was to show how one can have fun with a sticky toy that comes free with a Britannia Cake. So, we got a kid to experiment that on his grandfather who ends up dancing like the toy itself.”

    Grey Bangalore senior VP and branch head Vishal Ahluwalia adds, “We thank our friends and partners at Britannia for being bold enough to go with a mother of all prank script. It was pure joy to watch Dadu add magic to the dancing daddu! This film took us to our childhood, wanting to prank everyone out and we hope the kids can have fun eating the cake and pranking with their favourite sticky toy.”

    The TVC has been released in 8 languages across India and created by QED Films.

  • CEAT tyres’ new TVC campaign “For the Game called Road”

    CEAT tyres’ new TVC campaign “For the Game called Road”

    MUMBAI: India’s leading tyre manufacturer CEAT Ltd has released new television commercial today, which aims at communicating the importance of superior grip tyres in keeping the scooter users safe. This is a part of its ongoing two wheeler campaign “CEAT It Help” which is based on real road insights wherein tyres play an important role in keeping the rider safe from unavoidable obstacles during daily commute on Indian roads.

    CEAT TV campaigns are mainly based on issues of road safety to drive home the importance for its tyres and this TVC is no different in delivering the brand purpose of making mobility safer and smarter every day.

    CEAT marketing vice president Nitish Bajaj said, “Scooter tyres are an important and a fast growing category for CEAT. We are launching the campaign in Tamil Nadu on TV and digital mediums and plan scaling it up pan India henceforth. Women users are a key growth driver for the scooter sales and this will the first time a major tyre manufacturer has singularly focused on women users in the category.

    The brand communication for CEAT always focusses on smart and safe mobility on Indian roads and you will see that all our TV campaigns come together to convey the same message to our consumers from different walks of life.”

    The half a minute video showcases a progressive woman riding her scooter in a crowded market with her kid, when all of a sudden, ‘Kamla’ a rogue cow comes in her way. Kamla is a pivotal character in the film that adds humour and catches viewer’s attention, and this is the first time CEAT has moved its attention from human jaywalkers to street animals. A freeze frame effect is used to build the anticipation of a collision, which is safely avoided in time due to CEAT tyres’ superior grip.

  • StayHappi launches first campaign with cricketer Sourav Ganguly

    StayHappi launches first campaign with cricketer Sourav Ganguly

    MUMBAI: StayHappi Pharmacy, an initiative of Sarva Gun Aushdhi, which was incepted with the aim to serve humanity by providing high quality medicines at affordable prices, has announced Sourav Ganguly, former captain of the Indian national cricket team, as the brand ambassador. 

    The company has launched its first TVC featuring Dada, which uses the tagline “Health Bhi Happy, Pocket Bhi Happy”.

    The commercial revolves around how generic medicines are more affordable as they are sold by molecule name and not by the brand name.

    Sourav Ganguly said, “I am delighted to be associated with StayHappi Pharmacy as it is an initiative that supports ‘Make In India’ mission and provides medicines at affordable rates. In a country like India, this initiative is game changing as we have thousands of people in our nation, who lose their lives due to lack of affordable medical services.”

    StayHappi managing director Dr Sujit Paul mentioned, “StayHappi’s initiative is to provide generic medicines at genuine and affordable prices to the huge population base struggling for essential medicines every day. I truly believe that our association with Ganguly will seek to establish and achieve exactly that.”

    “The TVC combines elements of infomercials within itself. The tagline aptly describes our aim and spreads awareness about the availability of generic medicines,” Paul added.

    The company recently forayed into the Indian pharmaceutical market with the launch of its first pharmacy in New Delhi. It soon plans to expand its reach across cities like Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Ahmedabad, Lucknow, Bhopal, Patna, and Bhubaneswar. It has plans to establish around 15,000 retail pharmacies by 2022.

  • Blue Star Launches Water Purifiers with Immuno Boost Technology

    Blue Star Launches Water Purifiers with Immuno Boost Technology

    MUMBAI:  Blue Star has launched a stylish water purifier with 35 models across various price points that have RO, UV, RO+UV and RO+UV+UF technologies. The models brings up an unique lmmuno Boost technology which alkaline antioxidant water that strengthens the defence mechanism of the human body and helps the body to stay healthy and function perfectly.

    Ogilvy India (West) chief creative officers Harshad Rajadhyaksha and Kainaz Karmakar said, “The idea of the campaign came straight from the product. The new range of Blue Star water purifiers come with a technology that improves your immunity. Babies dressed as cute warriors, armed with sippers, deliver this message in a simple and sharp manner.”

    “The challenge was not so much in writing the script but in executing it endearingly. Cajoling the kids to act and handle the sippers was fun and exhausting, in equal measure.The director, Raylin Valles, worked hard to charm the kids and get them to act,” he added.

    Blue Star chief marketing officer and head-corporate communications Girish Hingorani says, “Immuno Boost Technology enhances the pH level of water, giving alkaline water. The body tries to naturally maintain the acid-alkaline balance of the blood. But when the body is overly acidic, the system has to work even harder to maintain that balance and can lead to interference with the activity of all the cells in the body.”

    “Alkaline water helps by neutralising the acid levels of the body, boosting metabolism, hydration and immunity. Further, this technology also helps fighting with toxic free radicals by providing enough antioxidants which results in better immunity and lower damage of cells. We have been using babies in all our communication, as we believe that water given to babies is the gold standard of purity. Our brief to Ogilvy was to highlight this unique feature along with babies,” he added.

    Blue Star and Ogilvy took an innovative approach to convey this, through its campaign titled ‘Strong Babies’ using cute babies as a continuation from their previous campaign.

    Conceptualised by Ogilvy ‘Strong Babies’ an epic warrior-style TVC that showcased babies as playful little warriors, ready to take on anything that came their way. Nobody could stop them from living ‘the baby life’ to the fullest. A feet-stomping, battle theme ran over situations tied in water sippers seamlessly. It ended with a call to ‘get armed with immunity’ and telling viewers to bring home Blue Star’s new range of water purifiers with Immuno Boost Technology.

  • Vodafone and Girl Rising Foundation launch game to break gender stereotype

    Vodafone and Girl Rising Foundation launch game to break gender stereotype

    MUMBAI: Ruksana’s family are “pavement dwellers” – living on the streets of Kolkata, India, where her father has sacrificed everything to send his daughters to school. Ruksana’s life is filled with danger but she escapes into her artwork and draws strength from her father’s resolve.

    Amina is constrained by Afghan society, confined by her gender and expected only to serve men. But this child bride has had enough. She is determined to reject the limitations prescribed by society and to lead others to do the same.

    Though her brothers go to school, Suma is forced into bonded labor at age six. The Nepali girl endures years of grueling work by expressing her sorrow in beautiful music and lyrics. Suma glimpses a different future by learning to read, the first step on the road to freedom.

    Ruksana, Amina and Suma are inspiration for millions of girls in India and across the world who are fighting to break the gender-based barriers for accessing education and livelihood opportunities.

    Recognising the urgent need to address behaviours and mindsets that lead to perpetuation of gender-discriminatory practices, Vodafone Foundation and Girl Rising came together to connect with adolescents and youth using the power of storytelling. This led to the development of Girl Rising Game, a unique android-based game that leverages popular Match-3 puzzle game genre to create awareness about such practices and empower users to lead change.

    The game was developed under Vodafone Foundation’s ‘Solutions for Good’ initiative that develops technology solutions for addressing social issues and creating large scale social impact. NASSCOM Foundation is the principal implementation partner for the initiative.

    Bollywood actor Arjun Kapoor digitally launched the Girl Rising Game on 26 June 26 ahead of his 33rd birthday. The actor presented the Girl Rising Game as a ‘gift’ to his followers, urging them to challenge gender roles, and question age-old beliefs which normalised gender-based discrimination.

    Girl Rising Game has adapted and gamified four real stories from ‘Girl Rising’s flagship film ‘Woh Padhegi, Who Udegi’ to inculcate a better understanding of the barriers to education, and of the commonly held and revered beliefs that fester gender-based discrimination. Vodafone Foundation has supported Girl Rising in the design and development of this educative and engaging game.

    Speaking on his motivation behind supporting this cause, Arjun Kapoor said, “It is unfortunate that so many girls and women in our country still have to fight to have the same opportunities as their male counterparts. It is important that every individual contributes towards eradicating gender discrimination. Ending gender-based discrimination is something that I firmly believe in, the next time you or anyone else spots a form of gender-based discrimination, try to stop it. Achieving gender equality is not the responsibility of women alone; men must play their part too.”

    Vodafone India director of regulatory, external affairs and CSR P Balaji says, “Vodafone Foundation has consistently focused on harnessing relevant technology solutions for addressing critical areas of women empowerment and education. The launch of Girl Rising Game is a result of this strong commitment and a robust partnership with Girl Rising. Using gamification, it addresses the long pertaining issue of gender discrimination with the youth in a more relatable way. We are confident that convergence of technology will enable us to find solutions for many other areas of social impact.”

    In its initial phase, the Girl Rising Game has released four playable stories, and has more in the offing due to be released later in the year. Game is available to download on Vodafone Game store, Social App Hubs and Google Play Store.

  • Savlon wins Grand Prix for Creative Effectiveness at Cannes Lions

    Savlon wins Grand Prix for Creative Effectiveness at Cannes Lions

    MUMBAI: In a first for any Indian brand, ITC’s Savlon has bagged the coveted Grand Prix at Cannes Lions 2018 for Creative Effectiveness. Designed and conceptualised by Ogilvy India, the innovative campaign is a rendition of the ‘Savlon Swasth India Mission’ programme unveiled by ITC’s Personal Care Products division to encourage behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives.

    ITC Personal Care Products business chief executive Sameer Satpathy says, “We at ITC are indeed delighted to have won the Grand Prix for Savlon for creative effectiveness at the Cannes Lions. This award is testimony to ITC’s focus in creating an ecosystem which fosters creativity, talent, collaboration and innovation. I would like to thank the team at Ogilvy, who are our partners in rebuilding this brand and have helped us achieve both commercial and creative success. And also a big thank you to the internal teams at ITC on brand, activation and R&D.”

    The Creative Effectiveness Grand Prix at Cannes is one of the most prestigious awards honouring creativity that impacts consumer behaviour, brand equity and sales. ‘Creative Effectiveness’ judges previous year’s award winning works at Cannes Lions to evaluate its impact in the market place. The Grand Prix win, is an endorsement of ITC’s commitment towards children’s hygiene and celebrates the innovative product solution as an authentic cause collaboration that has helped garner success for brand Savlon.

    The ‘Savlon Healthy Hands Chalk Sticks’ won global honours at Cannes in 2017 and was also recognised as one of the world’s top 10 PR campaigns by the Global SABRE awards. The unique chalk sticks have been invited to be displayed at the Museum of Applied Arts and Sciences (MAAS) in Sydney, Australia to inspire youth on innovation that enables social good.

    Conceptualised by Ogilvy & Mather, the initiative provides a unique solution to promote hygiene among children by infusing cleansers like soap into chalks. Children in different primary schools use these chalk sticks for writing on slates and when they wash hands before eating, the chalk dust on their hands work just like soap, helping them avert serious diseases. The ongoing school outreach programmes under the aegis of ITC’s ‘Savlon Swasth India Mission’ has reached out to more than 2.3 million children in over 5200 schools. The innovative ‘Savlon Healthy Hands Chalk Sticks’ as part of this outreach, have engaged nearly 8 lakh children in close to 2000 schools.

  • Saif and Kareena discover Windsor through Airbnb

    Saif and Kareena discover Windsor through Airbnb

    MUMBAI: As more and more people seek newer and unique experiences and getaways, Airbnb has transformed the way people travel.

    Fuelling their love for the UK and its transcendental beauty, Bollywood star couple Saif Ali Khan and Kareena Kapoor Khan were the newest guests’ to find their abode with Airbnb in Windsor.

    Windsor with its charming country aura and iconicity for housing Windsor Castle, one of the homes of the British royal family, had been on the Khan’s travel bucket list for a long time. 

    In the latest Airbnb campaign, the family is seen spending an intimate vacation unwinding in the beautiful Windsor countryside while exploring the ethereal beauty of the area and basking in the gorgeous summer sun.

    Known for their love for travel, Saif and Kareena have been giving their fans some serious wanderlust for years now. This time, during their stay in Windsor, the couple is seen choosing an Airbnb home that was a 6 bedroom 4578 sq ft private estate located in Dunboyne Place (Windsor) opposite to the Royal Windsor Farm Shop and close to Windsor Town Centre.

    Commenting on their experience, Saif Ali Khan and Kareena Kapoor Khan said, “London has always been one of our favourite cities in the world and every time we visit this city, we discover something new. This time, we chose to stay in Windsor because we wanted to immerse ourselves in the history and charm of the city and experience living like locals. With Airbnb, Windsor felt just like home where we spent quality time with each other away from our daily lives and routines while doing some of the things we love the most. This truly was a one of kind refreshing vacation and we look forward to our next trip with Airbnb.”

  • Amitabh Bachchan turns uber cool grandpa for Lloyd smart LED TV

    Amitabh Bachchan turns uber cool grandpa for Lloyd smart LED TV

    MUMBAI: After the tremendous success of the AC campaign this year, Lloyd, a part of Havells India Ltd has launched a new TV commercial for LED TVs featuring Amitabh Bachchan as the uber-cool grandpa. 

    Conceptualised by RK Swamy BBDO, the new ad campaign primarily aims to highlight the new-age features of Lloyd LED TV. 

    The role of the TV has certainly undergone a significant change in the Indian households as it’s not only restricted to family members squabbling over their choice of channel or show or about the entire family sitting around the TV to catch the new episode. Through this new ad campaign, the company aims at connecting with the new-age internet generation, who may not be watching TV in a conventional way, but spend a lot of time on entertainment by consuming internet content, which they can now access through their Lloyd smart LED TV.

    The TVC tells the story of a cool grandpa and his grandson Chintu. The film opens with Chintu entering the house with his sweet, bubbly girlfriend played by Aneri Vajani, a popular face on the television. As the friendly Dadu introduces himself to the new guest, the girl is enamoured by this tech-savvy, cool grandpa who can do amazing things like screen mirroring pics from his phone on the TV, sending an email using the Qwerty TV remote, and even accessing social media through his Lloyd LED smart TV.

    The light-hearted film, where Bachchan demonstrates all the cool features of his Lloyd TV with evident pride, ends with hitting off with the girl on a friendly note of becoming her Facebook friend, and in the process, side-lining his grandson.

    Havells India vice president of marketing Amit Tiwari says, “The consumer behaviour, especially of the younger generation, is constantly evolving and becoming an extension of the smartphone. We believe that our smart TVs act as an enabler in bringing family and friends closer and drive bonding by tapping into the evolution of technology in television viewing.”

    The ad is being aired across Hindi and English news channels, English and Hindi movie channels, and infotainment channels. Also, it will be aired in around 500 leading cinema halls across India during the screening of blockbuster movies Race 3 and Sanju.

  • Baggit launches new campaign with Shraddha Kapoor

    Baggit launches new campaign with Shraddha Kapoor

    MUMBAI: Focusing on gender equality and freedom of expression, bag and accessories brand, Baggit has launched its new brand campaign,  #PutItOnTheTable.

    Focusing on women empowerment the campaign will capture the essence of the issue where women are reluctant to speak their minds because of their own hesitation and others interruptions or both. 

    The campaign aims to change that by inviting women to put their thoughts on the table.  Led by their brand ambassador, popular Bollywood youth and style icon, Shraddha Kapoor, it will showcase instances where Baggit will encourage women to speak their mind. The series of TVCs and print campaigns leverages one of the most favoured accessories of a woman – a bag, to make a statement and encourage other women to be seen and make their voices heard.

    The first in the series are 30 and 50 seconder TVC that will be launched across popular and niche channels. This will be supported by a diverse print campaign and an innovative digital campaign as well in the coming months. 

    The Baggit team will also take up strategic hoardings across metros to add to the campaign. Catchy in-store branding will engage the customers on the ground. 

    While the campaign has been conceptualised by Famous Innovations, the TVC has been shot by Curious Films and the print campaign has been shot by ace photographer Prasad Naik.

    Baggit MD and chief design curator Nina Lekhi says, We have come a long way since the birth of Baggit. The campaign #PutItOnTheTable seeks to give a strong voice to our women express themselves. The innovative multimedia campaign launch will help us create a positive recall for the brand and keep up with the fast pace with which the brand is growing. Shraddha has very beautifully captured the message in the campaign. The initial response from our audience has been very encouraging and I look forward to bringing this campaign alive on the ground as well.”

    Lekhi, also believes in taking risks. So while the rest of the category is still solely being driven by looks, Nina has chosen to give a new direction to the way the category is represented and we have grabbed the opportunity to change the conversation in the category.”

    Baggit brand ambassador and actor Shraddha Kapoor adds, “In a world where women are changing the rules, the role of fashion is also changing. Fashion is no longer just an aesthetic requirement but is now a powerful expression of self and Baggit is one of the frontrunners that has captured this insight. The act of keeping the bag on the table is not just a statement but establishes ‘presence’. It asks women not to shy away or be hesitant to speak their mind. In my opinion, this is a sentiment that will echo very strongly with young Indians in the real world and I am really excited about my association with such a positive move by Baggit.”

    Everyone has the right to an opinion, and everyone deserves to be heard. The new Baggit campaign #PutItOnTheTable”  represents this new thinking. One where there is no place for gender roles or power games and where everyone has the right to speak and express an opinion.