ITV

Category: Ad Campaigns

  • Save The Children partners WATConsult, Snapdeal to highlight child trafficking

    Save The Children partners WATConsult, Snapdeal to highlight child trafficking

    MUMBAI: Save The Children has entered into a partnership with WATConsult, the digital and social media agency from Dentsu Aegis Network India, and Snapdeal to create awareness about the problem of child trafficking in India. On this international day against trafficking the company launched a campaign titled #KidsNotForSale campaign to curb child trafficking.
    The company recently launched the teaser of the campaign which portrays ‘Amazing Kids Sale’ on Snapdeal which leads to a hard-hitting campaign that highlights stories of children who are sold for prostitution, kidnapped at birth, made to work in unhealthy conditions, drugged for organ trafficking or forced to become combatants.
    The campaign pointed out that an estimated seven children go missing every hour. Half of them, are never able to return home. Between 2016 and 2017 alone, nearly one lakh children went missing. The conviction rate of these criminals was a dismal 22.7 per cent in 2016.
    WATConsult founder and CEO Rajiv Dingra said,“This is a fight and a step against odds, an initiative to combat the dark web of trafficking. It was important to spread awareness about such a crucial situation through an innovative route that made one and all feel their role in ending this menace. We are glad to join hands with Save The Children and Snapdeal to help save our kids.”
    A Snapdeal spokesperson said, “The trafficking of children is a serious and unconscionable issue. This year we have decided to leverage our kids’ sale store to not just urge the government to enforce strict actions to protect our children but also help Save The Children identify and rescue children, and possibly catch predators through donations from our users.”

    Save the Children head of campaigns Pragya Vats added, “Children are the most ‘easy’ target, trafficked and pushed to most harmful forms of labour and abuse, often forced into prostitution, physical labour or domestic work. Young and vulnerable, children are losing their childhood forever to one of the most inhuman practices that remains one of the dark realities of human trafficking. We must break the apathy, build a public momentum to ‘#KidsNot4Sale an innovative initiative, in collaboration with WATConsult that aims to inspire public action”.
    The government of India has taken a pioneering step forward by tabling India’s first Trafficking of Persons (Prevention, Protection and Rehabilitation) Bill, 2018 in the Parliament yesterday. The #KidsNotForSale campaign aims to urge the government to consider recommendations for not just comprehensive prevention but also rehabilitation, and monitoring and coordination mechanisms that will strengthen the power of the bill.

  • HP Inc launches new TVC campaign ‘Print Befikar’

    HP Inc launches new TVC campaign ‘Print Befikar’

    MUMBAI:  HP Inc. India has recently launched its new TVC-led campaign ‘Print Befikar’ introducing the home segment to its new range of ink tank printers. The target of the campaign are parents of school-going children between the ages of 4 to 14. It is positioned as a solution to affordably meet printing needs of parents of school-going kids for projects and home paperwork.

    Created and shot by BBDO, the TVC was conceptualised on the basis of HP’s research in printer uses highlighting that higher recurring cost remains the biggest barrier to buying a printer. HP found that parents print out their children’s assignments in the office free-of-charge, as they are dissuaded by the recurring cost of home printing, perceived inconvenience. While they secretively use the office printer for printing, they also feel ashamed of others noticing their frugalness.

    HP Inc. India country marketing director Neelima Burra said, “HP is committed to understanding customers’ needs and requirements to introduce technology that fulfils their needs. Printing is extremely critical for parents of young children to address their homework and learning needs. With our campaign “Print Befikar”, we want to debunk the perception surrounding home printing and highlight how HP brings ease and affordability to printing.”

    Not only does it offer a highly economical 10 paise print-per-page, but also easy, high-volume printing, colour-rich prints and mobile/computer compatibility. These features make it ideal not only for homework and coursework-related projects, but also as an enabler of edutainment for the whole family.  

    The ad campaign also subtly positions its printers as a solution to the social stigma of not being able to afford a print-out.

    The TVC-led campaign will be brought alive across TV, social media, digital media, and experiential activations at point of sale, dedicated print hubs at apartment complexes, and print stations at corporate parks, to drive purchase considerations.

  • Vodafone U launches new digital campaign #SortedHai

    Vodafone U launches new digital campaign #SortedHai

    MUMBAI: Digital platform Vodafone U has launched a new marketing campaign to welcome college students to the new academic year with some exciting propositions. The campaign features social media sensation, Mithila Palkar, in a web series ‘Mithila’s SortCuts’. Connecting with the young folks, Mithila shares some interesting tips to make college life #SortedHai.

    #SortedHai is conceptualised on a commonly used hook phrase amongst the youth. With Vodafone’s latest proposition of 50 per cent off on Amazon Prime subscription, Mithila shares tips on having movie nights #SortedHai with Vodafone U, apart from this offer, there are also many other exciting offers available to young consumers every Wednesday, Thursday and Friday in both the phone recharges as well as deals in F&B, fashion and other youth-centric spaces.

    Taliking about first digital campaign, Vodafone India Marketing EVP Siddharth Banerjee  said, “As youngsters most of us have faced challenges of coping with a new academic year and looked for some resourceful hacks. Taking this insight,#SortedHai campaign aims to engage with youngsters to help them make the most of their campus life with some exciting propositions under the Vodafone U umbrella. Mithila Palkar represents the mobile-savvy youth and help us engage with the college students digitally.”

    Ogilvy and Mather ECD Kiran Antony added, “The youth today have limited pocket money and plenty of wishes. Vodafone U enables them through relevant offers, to experience most of it. We tapped into the social currency of today’s youth, our campaign idea #SortedHai is based on this understanding.”

    To ensure maximum connect with youngsters, the campaign is live on digital platforms like Facebook and Instagram. Vodafone U will also engage with college students at their campuses to further amplify the #SortedHai messaging.

  • FunFoods launches new ad with Sonali Bendre

    FunFoods launches new ad with Sonali Bendre

    MUMBAI: FunFoods by Dr. Oetker has launched a marketing campaign for its innovative new range of Zer0Fat Dressings with brand ambassador Sonali Bendre and upcoming actor Amyra Dastur.  

    The 360-degree campaign will introduce viewers to the new range and inform them about the various usages through digital, print, OOH, point-of-sale and TV.

    Dr. Oetker India managing director and CEO Oliver Mirza says, “As a leader in western sauces & spreads category, it is our endeavour to constantly innovate and offer consumers convenient ways to create yummy food. The new range of dressings delivers exactly that with an added benefit of being Zer0Fat. We are excited to launch a marketing campaign to grow the dressings category, which motivates consumers to enjoy delicious food, guilt-free. We are confident that the campaign will attract new users into the category and become a catalyst to realise FunFoods’ vision of Rs 500 crore by 2020.”

    The new range of Zer0Fat Dressings was launched earlier this month through a unique influencer campaign on social media where Bollywood divas and celebrity chefs shared their first interaction with the product. The campaign has already reached over 7 million viewers.

    The new product range and the campaign have been conceptualised basis an in-depth consumer research, keeping in mind the key barriers such as high fat and calorie content, limited use in salads and affordability. The campaign suitably addresses these concerns, by highlighting key product attributes of Zer0Fat, low on calories and value for money. The omission of the word ‘salad’ from ‘dressings’ is deliberate, with an intent to showcase versatility of the product and to convey to the consumers that the product is not just for salads, but much more!

    Dr. Oetker India vice president for marketing Devarshy R Ganguly adds, “We are excited to launch a 360 degree marketing campaign which attempts to connect and engage with consumers across multiple touch points like digital, TV, print, OOH and point-of-sale. The campaign is led by a new TV spot that attempts to hook consumers by showcasing lightness and taste through a playful story between Sonali and her on screen sis-in-law Amyra.”

    Speaking on the concept of the TVC, Scarecrow M&C Saatchi founder director Raghu Bhat mentions, “As consumers are constantly evolving and looking for culinary adventures, it becomes important for brands to engage with them and offer innovative ways to enjoy delicious food. With this insight, FunFoods by Dr. Oetker has come up with a fantastic new range of Zer0Fat Dressings and we are happy work with them in creating a new brand campaign. We have taken key successful elements from our earlier campaigns for mayonnaise and extended it to this new campaign. It is high on appetite appeal, chemistry and also has a memorable visual idea which invites consumers to pick up the product from shelves and inspires them to add magic to everyday food.”

    The new campaign is an extension of FunFoods’ ‘Food Mein Dalo Magic’ campaign, which encourages consumers to make everyday food magical.

  • Nicotex’s new ad aids smokers’ willpower to control the urge

    Nicotex’s new ad aids smokers’ willpower to control the urge

    MUMBAI: Nicotex, a brand in the smoking cessation category, has launched a new TV commercial for its Nicotine gum clearly demonstrating its scientific working action. The TVC emphasises that while willpower is critical but there are those moments where smokers tend to slip. This is where a product like Nicotex supports their willpower to help them keep going.

    Cipla Health category director Anshul Mishra says, “Most smokers believe that only willpower can help them quit smoking. While having a strong willpower is essential, there are those special cigarettes or those moments where they get tempted to smoke & Nicotex can be a great support during those moments. Through this TVC we want to communicate that as your friend, Nicotex is here to support your willpower by helping you control the urge to smoke and thus help you quit smoking. Our main aim is to educate consumers as to how Nicotex is able to support their willpower by calling out the working action of the product.”

    The advertisement was conceptualised and created by Soho Square Advertising and Marketing Communications, a Mumbai based advertising firm, who also created the earlier TVC as well for the brand. This particular TVC was created with the intention of communicating to aspiring quitters that Nicotex helps control the urge thereby eventually helping them quit.

    “Most smokers believe that willpower is the strongest ingredient to quit smoking. So why fight that behaviour? Instead, complement the smokers willpower with the ability to control their urge to smoke. That is what we have brought alive in this piece of communication. In the most tempting of situations, a smoker can overcome his urge to smoke. After all controlling the urge is the first step to quitting smoking,” adds Soho Square executive creative director and creative head Anurag Khandelwal.

    With an aim of helping smoking move toward a healthier life by reducing and eventually quitting the habit, Nicotex continues to motivate consumers with their TVC and digital campaigns.

  • Nutralite launches digital campaign for mayonnaise range

    Nutralite launches digital campaign for mayonnaise range

    MUMBAI: Nutralite’s latest campaign is an interactive YouTube video by India’s favourite master chef Sanjeev Kapoor inviting users to choose their ingredients and guide him on making the recipe. The video will have multiple ingredient options and different users could choose their own favourite ingredients and make a different version of their recipe in this interactive recipe video.

    The campaign is conceptualised and executed by Tonic Worldwide.

    Tonic Worldwide CEO and co-founder Chetan Asher said, “The spreads category is extremely challenging with brands that have deeper pockets and are well established. The need of the hour in this campaign was to ensure not just awareness of the new range but also encourage usage by showcasing recipes which are actually chosen and made by them.”

    Zydus Wellness Ltd Marketing Head Sachin Dingankar, “Many mothers love to cook, but doing that along with one of the best chefs in the country is surely a valuable experience. Using YouTube as the prime medium, the very idea of moving forward with a recipe according to the user’s preferences is unique. Along with this, the campaign has also provided a real-time picture of Nutralite Mayo’s functionality, which further drives through the impact of this campaign.”

    Sanjeev Kapoor gives the audience different choices for ingredients and the Nutralite Mayo variant that they would like him to use in the recipe seeds the product usage.

  • Cars24, Milestone Brandcom launch OOH campaign in Bangalore

    Cars24, Milestone Brandcom launch OOH campaign in Bangalore

    MUMBAI: Milestone Brandcom, the out-of-home agency from Dentsu Aegis Network, has released an OOH campaign for Cars24, a platform which sales second-hand cars. Launched in Bangalore, the campaign aims at inviting customers to sell their cars at the city’s Cars24 branch in their very first visit.

    The campaign is based on the insight that, in the current times, the selling of second-hand cars in India is an extremely complex process. In this market, car owners have to visit or meet a number of buyers before making that sale; and Cars24, a focused and specialised player in this domain, intends to make this technique easy with its unique process that allows the sellers to get the right price for their cars in their very first visit.

    Cars 24 VP marketing Gajendra Jangid said, “We aim to provide a quick and convenient way for car owners to sell car in India. The campaign was strategically placed to test the OOH medium and to understand its impact to convey the brand communication to a wider audience. This quarter of the year is always good for used car market and we wanted to create a huge noise before the festive season.”

    Milestone Brandcom CEO and managing director Nabendu Bhattacharyya added, “We got an opportunity here to introduce Cars24 to its core group of consumers through OOH and we have left no stone unturned to create a high impact campaign for the brand. The idea here remains to create buzz and drive home ample curiosity for customers to visit the store and get a first-hand experience on the value of their cars.”

    “It’s a delight to witness such an outstanding response to this campaign. The planning of each site was done using detailed understanding of the city’s traffic pattern and showroom locations. Each site that has been chosen is a high-impact zone, ensuring maximum visibility. The innovation has already generated extensive exposure and significant buzz,” he added.

    The campaign is spread over 70,000 square feet, encompasses large format billboards, bus shelters, buses, unipoles and gantry.

  • Kalyan Jewellers withdraws ad featuring Amitabh Bachchan

    Kalyan Jewellers withdraws ad featuring Amitabh Bachchan

    MUMBAI: Kerala-based jewellery chain, Kalyan Jewellers, has withdrawn its controversial TVC featuring Amitabh Bachchan and his daughter. The advertisement came under attack from a bank union for allegedly depicting banks in a negative light.

    The union had termed the ad as “disgusting” which aimed at creating distrust in the banking system.

    The jewellery group on Sunday issued a statement, that the ad will be removed from all media with immediate effect.

    The statement by Kalyan Jewellers executive director Ramesh Kalyanaraman reads: “We sincerely regret the inadvertent hurt caused and withdraw the advertisement from all media with immediate effect. We understand that the advertisement has hurt sentiments of some people including members of our esteemed banking community. Any such hurtful interpretation being drawn is unintended. We state that the creative advertisement was a work of fiction and not a reflection of banking employees at large.”

    The jewellery brand had earlier written a letter to the general secretary of the bank union to state that the company will put a statutory warning stating that all character and incidents are fictional.

    “Please accept our unconditional disclaimer for the same. We shall, within three working days from today, add ‘characters and situations depicted are fictional. The brand does not intend to disrespect or malign any person or community’ before the advertisement,” read the statement. 

    In the ad, Bachchan, depicted as a person with integrity and honesty, is seen visiting a bank branch along with his daughter to return the extra money credited in his pension account and his bitter encounter with bank employees in the process. 

    The controversial ad sparked an outrage among the banking community after All India Bank Officers’ Confederation (AIBOC) general secretary Soumya Datta alleged that the theme, tone and tenor of the ad were “disgusting, derogatory, to say the least and is aimed to create distrust in the banking system, for pure commercial gain.”

    The union had threatened to sue Kalyan Jewellers accusing it of casting aspersion and hurting the sentiments of millions of personnel through the advertisement. Kalyan Jewellers rejected the allegation, saying it was pure fiction.

    This is the second time that Big B has faced the heat for an advertisement, the first one was the Horlicks ad campaign “Mission Poshan”. The 75-year-old actor found himself at the centre of a controversy after several public health experts wrote to him asking to end his association with the brand. The experts believed that the campaign is disingenuous and flouted the optimal nutrition norms.

  • Signpost India Invites brands to come together for Save the Tiger campaign

    Signpost India Invites brands to come together for Save the Tiger campaign

    MUMBAI: Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra. The innovative media company with unmatched expertise traditional Out-of-Home (OOH) and digital Out-of-Home (DOOH) media is inviting all major brands across India to lend support for the “Save the Tiger” initiative by allowing them to put up advertisements across various bus shelter locations in Nagpur. 

    This campaign is set to kick-start from 27th July, 2018 and shall be free of cost (one location per brand) for the participating brands. It will be launched with a gala dinner in the presence of the Shri. Vikas Kharge, Secretary, Forest and Revenue Department of Maharashtra, and renowned playback singer Javed Ali at Palacio, Centre Point, Nagpur.

    The tiger isn’t merely a charismatic species or simply another wild animal living in some far away forest. It is an incomparable animal which plays a critical role in the health and diversity of an ecosystem. Unfortunately, if the tigers go extinct, the entire system would collapse and it will be a catastrophe for mankind.

    Fortunately, India is home to more than 70 per cent of the world’s tiger population and Nagpur is unofficially considered as the “Tiger Capital of India.” It is therefore unpardonable that at 23 deaths, Maharashtra stood second only to Madhya Pradesh (25) in tiger deaths nationwide during 2017. But luckily its tiger population is steady with 86 in Tadoba National Park, Nagpur – the prime reason why the campaign will go live in Nagpur.

    Through this campaign, brands will get an opportunity to extend their support towards protecting tigers and will be furthermore offered innovative messaging opportunity too. 

  • Honor launches new ad with Bhumi Pednekar

    Honor launches new ad with Bhumi Pednekar

    MUMBAI: Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar. The campaign aims to strengthen Honor’s efforts in showcasing the extraordinary journey of people who go beyond the regular to overcome challenges, barriers and stereotypes.

    As part of the video film, Pednekar shared the extraordinary journey of how she had to break the mould and gain weight to get her biggest break in the film industry. To make the most out of this opportunity, she had to break the stereotype to find a place for herself and make her presence felt, for she is a no ordinary beauty. With her story, she inspires people to break their own personal mould and ‘Honor’ their real self because you are unique and not an ordinary beauty.

    Honor’s #NoOrdinaryBeauty campaign is launched to kickstart the announcement for the brands upcoming smartphone Honor 9N which will not only redefine beauty but is a perfect companion to match a user’s own uniqueness.