ITV

Category: Ad Campaigns

  • MP Birla Cement celebrated Independence Day with a flag without colours

    MP Birla Cement celebrated Independence Day with a flag without colours

    MUMBAI: Every year, at the stroke of the midnight preceding 15 August,  India wakes up to pay a tribute to freedom. The nation celebrates Independence Day. The tricolour narrates a story of change and centuries of struggle. Together, the bands of saffron, white and green sing an ode to self sacrifice, truth and the nation's covenant with the earth.

    But even on such an August day, there are those who are sentenced to celebrate freedom in the bondage of darkness – the visually impaired citizens. They don't get to see the colours fluttering against a clear blue sky. What they miss out on is the pride that the sight of the tricolour invites.

    To complete their celebration and make a difference, MP Birla Cement, in association with the Lighthouse for the Blind, Kolkata, designed a unique national flag. One whose colours would not be hidden from those devoid of sight. Those who had never seen the tricolour with their eyes could feel it with their fingers. The three colours, along with the Ashoka Chakra, were translated in Braille, and cast on a flag made of cement concrete. 

    The significance of the colours and the symbol was embossed next to them. Once made, the flag went to the students of The Lighthouse for the Blind. This Independence Day, the children of the school got a chance to run their fingers across the colours that stand for freedom. The cement flag made their experience of India a shade richer in pride and honour. 

    MP Birla Cement executive president Sandip Ranjan Ghose says, “This was a humble effort on our part to celebrate ‘inclusion’ on our nation’s Independence Day by also bringing in differently abled children into its fold. The initiative resonates with our organisation's core values of – Heart and Strength."

    Ogilvy Kolkata managing partner creative Sujoy Roy adds, “The glory of our waving flag is a heritage that belongs to every Indian. We simply wanted to share it with those who are deprived of its vividness. After all, freedom is everyone's birthright.”

  • Kotak 811’s initiative of inclusiveness on digital gets support

    Kotak 811’s initiative of inclusiveness on digital gets support

    MUMBAI: The #IndiaInvited campaign by Kotak 811 builds on the insight of inclusiveness for everyone irrespective of personal or physical characteristics and draws attention to how 811, just like a bench, does not discriminate against anyone and the messaging was led by the Bollywood Superstar Ranveer Singh.

    The campaign, conceptualised and executed by Tonic Worldwide, extended an invitation to all Indians to be a part of the movement through various innovations.

    The digital campaign showcases the real stories of people who have faced discrimination in the face of opportunity. Later, every Indian who wanted to support the cause, got a chance to participate by sharing the frame with Ranveer Singh using a custom-made Kotak 811 AR filter. The idea was to use technology on one of the most popular social media platforms and simplify participation for users.

    In the next phase, people were invited to share their perspectives of how they could take inspiration of non-discrimination by emulating the Bench in the story ‘Bench Ki Aatmakatha’. From poems to rap songs, shayaris to mini stories, the 500+ video entries that featured on the brand’s page were both interesting and humorous, while being aligned to the brand campaign.

    The contest was judged by the famous stand-up comedians- Sourabh Pant and Sonali Thakker.

    The Bench of Unity is a community formed by over 2.5 lakh Indians in the digital space who believe that they can be the change the society needs to put an end to the judgemental attitude. Invitations were sent out to people who have created a unique identity for themselves by achieving great feats, despite facing discrimination and judgments from the society. Bharti Singh and Geeta Phogat were also a part of the initiative and became members of the Bench of Unity.

  • Yamaha’s ‘The Call of the Blue’ is launched as the new exciting brand campaign

    Yamaha’s ‘The Call of the Blue’ is launched as the new exciting brand campaign

    MUMBAI: India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’. This initiative will comprise of the entire spectrum of Yamaha’s business in India and will be graphically represented with ‘Yamaha Racing Blue’ color in the background. The campaign will also offer multiple engagement platforms with an aim to intensely involve every Yamaha owner of India with the brand’s core identity, thus propagating the brand’s thrill and excitement.

    “The Call of the Blue” is aimed to build up the exhilaration of racing as it introduces YZF-R15 Version 3.0 (155 CC) Moto GP Limited Edition and Yamaha FZS-FI (149 CC) with rear disc brake in two new colors today. The campaign will follow its fundamental publicity through electronic commercials and digital campaigns pan India. It will be based on “Yamaha Racing Blue” color and will stimulate with an ‘anthem’ that draws attention with a probe – “When did you hear the Call of the Blue?” Yamaha’s further drive to instrument the campaign through distinguishing visual identity will also be carried across all Yamaha authorized dealerships. The company also plans to conduct several on ground activities in order to manifest the objectives of the brand campaign. A long background of Yamaha’s excitement in India that started with the legendary RX 100 and further continuing with R Series and FZ Series testifies its commitment of offering two wheelers that adds up to the global spirit of Yamaha Racing.

    On this occasion, Chairman of Yamaha Motor India Group of companies, Mr. Motofumi Shitara said, “Yamaha’s global corporate mission of realizing kando should be expressively achieved through all of its products or related experiences. Being a #CustomerFirst brand, it is our duty to create delightful experiences for customers that can enrich their lives in the long run. The launch of “The Call of the Blue” should convey Yamaha customers or any customer of two wheelers about the brand’s commitment to provide highly advanced technology as well as treasuring style through its two wheelers. The launch of new products under the campaign launch will offer exciting experiences put together by the Yamaha uniqueness.”

    The introduction of the all new YZF-R15 Version 3.0 Moto GP Limited Edition in ‘Yamaha Racing Blue’ colour gets Yamaha Moto GP branding on the fairing, tank and side panels that outlines its R-DNA pedigree. Retaining the same mechanical features of YZF-R15 Version 3.0, the YZF-R15 Version 3.0 Moto GP limited edition priced at Rs. 1,30,000/- (Ex Showroom Delhi) will have to be booked online through www.yamahar15v3motogpedition.com.

    While Blue Core Technology enabled FZS-FI (149 CC) has got two new colors with rear disc – “MATTGREEN” and “DARKNIGHT” priced at Rs. 87,042/- (Ex Showroom Delhi), the delivery of the newly launched Cygnus Ray ZR Street Rally edition has already begun at the Yamaha authorized dealerships.

  • Okinawa Autotech launches Facebook campaign #FreedomFromFuel

    Okinawa Autotech launches Facebook campaign #FreedomFromFuel

    MUMBAI: The astronomical rise in fuel-run vehicles in the country has resulted in a massive problem of air pollution in India. As the pollution levels shoot up in an unprecedented manner, Okinawa Autotech Private Ltd, one of India’s fastest growing and most disruptive e-automobile manufacturer is striving to curb pollution with its power-packed electric two-wheelers. This Independence Day, the e-automobile manufacturer has launched a unique Facebook engagement campaign called #FreedomFromFuel, as part of its constant fight against pollution. Okinawa has rolled out a selfie contest, which ends on August 20 2018.

    Through this campaign, Okinawa aims to power India’s freedom from pollution and inspire people to think about green mobility solutions for a better tomorrow.

    Commenting on the Independence Day campaign Okinawa Autotech MD Jeetender Sharma said, “As an electric two-wheeler manufacturing company, we want people to start thinking about fuel-free vehicles and embrace green mobility solutions as the way ahead for the nation. We thought of Independence Day as the perfect occasion to celebrate India’s growing awareness about the power of EVs. With the #FreedomFromFuel campaign, our objective is to drive home the point that with electric vehicles, India can truly ride into a healthy and sustainable future that is free from over-dependence on fossil fuels and pollution.”

    Participants of the #FreedomFromFuel campaign have to share a selfie with their fuel-free ride and post their comments on how they plan to help the environment or what made them switch to a fuel-free mode of transport. The results will be announced on the evening of 20 August, where lucky winners stand a chance to take home a smartwatch from Okinawa Scooters.

  • PrettySecrets Urges Freedom From Boring This Independence Day With Their Campaign #BreakFreeFromBoring

    PrettySecrets Urges Freedom From Boring This Independence Day With Their Campaign #BreakFreeFromBoring

    MUMBAI: Women have come a long way in terms of lingerie; once there was a time when women would be ashamed to talk about lingerie and ask for one to a male shopkeeper, where in today’s time the mindset has changed.

    People, now, openly talk and discuss on various aspects pertaining to lingerie. There are various styles, patterns and designs too available in the market to choose from.

    Although with changing times there are still a lot of misconceptions and prejudices that surround us and unfortunately, lingerie is not exempted from it. One of the biggest misconceptions is that “good” lingerie should be used only for special occasions or for those special nights while plain cotton and whites should be used as an everyday wear.

    One of India’s largest lingerie brand PrettySecrets, aims to get rid of such misconceptions with its chic yet comfortable lingerie. The brand is helping women in India realize that their everyday lingerie is more than just a piece of fabric and it needn’t be boring. Lingerie helps define a woman’s mood for the day and builds her confidence empowering her to achieve the unachievable. The campaign #BreakFreeFromBoring resonates with this stance.

    This Independence Day, get freedom from boring and indulge yourself in attractive, fashionable and trendy lingerie from PrettySecrets and heighten your confidence.

  • AEGON Life Insurance launches video series campaign

    AEGON Life Insurance launches video series campaign

    MUMBAI: Aegon Life Insurance, India’s digital insurance company, recently rolled out its video series campaign named ‘AEGONs of Business’, to bring forth the journey of entrepreneurs who took the unconventional path towards success. The video series was launched today in conjunction with BloombergQuint and will feature entrepreneurs such as Purplle.com founder Manish Talreja, No Broker.in founder Amit Agarwal, Gozoop founder Ahmed Aftab Naqvi, Chumbak founders Prabhakar and Shubhra Chadda, Rakyan Beverages founder Anuj Rakyan.

    Commenting on the launch of the series Aegon Life Insurance DVP marketing Mandeep Singh Gulati said, “We are in the business of life insurance where we always encourage our customers to secure their future so that available resources can be pooled in to fulfil present aspirations. By making them financially secure we aim to inculcate a ‘never stop’ attitude in them. AEGONs of Business is our way of bringing to the fore inspiring stories to motivate new age Indians.”

    In a culture that either treats entrepreneurs as heroes to be emulated or abject failures, this show aims to honour the spirit of entrepreneurship, which embraces both of these experiences as transient, and very much a part of the game with a ‘never stop’ attitude towards growth.

    The interview series will be led by by Govindraj Ethiraj, a versatile and renowned Indian business journalist. The series is unique as it focuses not just on what “worked” for these entrepreneurs in their journey, but on what didn’t and how they overcame the challenge.

  • Artemis Hospitals, WATConsult highlight the importance of pledging organs

    Artemis Hospitals, WATConsult highlight the importance of pledging organs

    MUMBAI: Due to the lack of organ donation approximately 5 lakh people across the nation die each year as there is a huge demand-supply gap between the number of transplants awaited and the organs available.

    Over the years, the idea of organ donation has often been spoken about as ‘an act of giving’ but Artemis Hospitals and WATConsult, the digital and social media agency from Dentsu Aegis Network India, decided to look at organ donation from a different lens. 

    Launched on the occasion of ‘World Organ Donor Day’, 13 August, #GetSecondLife, portrays ‘organ donation’ as an act of not just giving a new life to the recipient but also a second life to the donors.

    WATConsult founder and CEO Rajiv Dingra said, “#GetSecondLife is a need of the hour initiative because we all plan the best for us to live a healthy and a memorable life but sometimes, life just ends too soon. But when you pledge an organ, you gift yourself another chance at life. You promise yourself a plethora of moments, experiences and thrills that you will live through a cross-section of people who may benefit from your organs.”

    Commenting on the same  Artemis Global Life Sciences MD Dr Devlina Chakravarty added, “#GetSecondLife talks to potential donors, urging them to give this gift of life, not only to the recipients who will benefit, but to themselves. By committing to donate your organs, you promise yourself a chance of dreaming again, breathing again, experiencing again and living again. In this drive, we urge you to not only pledge your organs but, also lend your voice of support to make the movement bigger.”

    The campaign video showcase the fact that a part of your body can give you a chance to live-on in some form even after you have moved on. So pledge your organs as a second life awaits you. Along with heavy push on Facebook, Twitter and Instagram there will be a special microsite,www.getsecondlife.com, too.

    The donor will also be introduced on social platforms like Facebook and Instagram filter saying “Proud Organ Donor” with the hashtag #GetSecondLife. 

  • BookMyShow releases ad for I-day release ‘Gold’

    BookMyShow releases ad for I-day release ‘Gold’

    MUMBAI: BookMyShow has launched an ad celebrating Independence Day with Akshay Kumar starrer Gold which covers Balbir Singh’s triumphant journey that helped India to win the first ever gold medal for hockey at the Olympics. 

    BookMyShow marketing and business intelligence SVP Marzdi Kalianiwala said,“Consumers are usually flooded with offer advertisements during holidays and the festive season, and we thought to have a light-hearted take on the situation with our latest film. Even in the case of our past films, the objective was always to be highly relevant and get inspired directly from conversations that take place all around. We hope the audiences will love the subtle use of humour in this particular digital film.”  

    BBH chief creative officer and managing partner Russell Barrett added, ”Go to where the people are. It’s that simple. With our advertising for BookMyShow, we’ve been able to tap into conversations that people are interested in rather than force a completely new conversation on the audience. Gold is a brilliant film about India’s first gold medal as a free country at the Olympics.”

    “The movie releases close to Independence Day, when the airwaves and newspapers will be filled with ‘freedom sales’ and brands exhorting us to ‘stand’ for something. We just felt it was a great opportunity to capitalise on and we hope the audience enjoys the ad enough to go book a ticket on BookMyShow,” he added.

    BookMyShow has also released a humorous take on the plethora of discount and promotion led advertisements that usually release around Independence Day.

  • Isobar, Godrej Security engage Twitter users on Friendship Day

    Isobar, Godrej Security engage Twitter users on Friendship Day

    MUMBAI: Isobar, the digital agency from Dentsu Aegis Network India which handles the digital mandate for Godrej Security Solutions, had recently launched a marketing campaign, #StayConnected, to celebrate Friendship Day.

    As part of the campaign, Godrej Security Solutions tapped into the usual order of Friendship Day banter and took that on to Twitter. The brand engaged audiences with a personalised tweet response every 30 seconds, leading to nearly half-a-million impressions for the activity. The response from Twitterati was further leveraged when Godrej Security Solutions went on to engage in conversations with brands such as Durex and Café Coffee Day.

    Isobar India creative director Ranjeet Kumar said, “We knew that the idea of creating branded, bespoke emojis and ambushing the user’s conversation in a pleasantly surprising way will get us their attention. But, until it is personalised at scale with the creative use of digital, it will not have a big impact. So, we developed a custom API over our social listening tool, integrated it with an AI bot that listens, learns and engages with people on friendship day (tracking more than 100 dynamic keywords), and then contextually converses with them. For us, perception change is a long-term goal, and we have successfully kicked it off with a one-on-one dialogue with our TG.”

    Godrej Security Solutions vice president and global head marketing, sales and innovation Mehernosh Pithawalla added, “We believe in innovations that make our offerings relevant in daily lives. This activity was nothing but an extension of the same ideologies. Small innovations like these that individuals can relate to, make a serious category like ours a lot more interesting.”

    Campaign is based on the insight that 92 per cent of the online population today use emojis to portray an emotion, a feeling or an expression. Not to forget, there are ‘select’ emojis that we use to identity with our near and dear ones. This gives brands an opportunity to latch onto conversations and become a part of the discussion chain.

  • Parle Products launches campaign as tribute to Indian armed forces

    Parle Products launches campaign as tribute to Indian armed forces

    MUMBAI: Parle Products, India’s leading manufacturer of biscuits and confectionery launched the new campaign #YouAreMyParleG with a digital film depicting the life of an Indian soldier. The film is a tribute to the Indian armed forces on the occasion of Independence Day from Parle G. The film features an emotional story of a soldier and his family and is inspired by consumer response for You are my Parle G TVCs.

    The five series digital films have been inspired by real life incidences shared by consumers. Parle Products have shortlisted these stories from several entries that Parle Products received on its digital platforms when they launched the TVC in May 2018. The consumers will be gratified with these films being made based on best entries received. Each of the digital films will showcase the importance of meaningful relationships that form an integral part of everyone’s life but are seldom acknowledged. Parle – G forms a vital part of the narrative.

    Parle Products Category head Mayank Shah said, “For the longest time, we always positioned Parle G as a staple but our consumers changed this perception. An internal consumer survey revealed that consumers believe that Parle G evokes a sense of happiness and nostalgia that is difficult to explain in words. The phenomenal response that #YouAreMyParleG TVCs received also reinstated our confidence about Parle G’s strong emotional recall. This led to the inception of #YouAreMyParleG digital films”

    “The second leg of the campaign launched around Independence Day recognises the Indian armed forces for their sacrifices for the greater good. It is a humble tribute from Parle Products recognising the importance of its loyal customers and their strong association with Parle G,’’ he added.

    Speaking about the campaign, Thought Blurb managing partner Vinod Kunj said, “Parle G as a brand appeals to every generation and section of our society. Yet each person perceives the brand in their own unique way. Like human relationships, they are not as elementary as love, gratitude, friendship or devotion. They would be reciprocal, layered and multi-faceted in intensity. We may understand these emotions, but we are never fully conscious of them at all times. We focused on the point in a relationship where that realisation dawns. This was the insight with which we initiated the communication.

    The first film will release around Independence Day, followed by the second film towards the end of the month and three films towards next month.