ITV

Category: Ad Campaigns

  • Parryware partners ‘Halkaa’ to take on the challenge of open defecation

    Parryware partners ‘Halkaa’ to take on the challenge of open defecation

    MUMBAI: Indian bathroom brand Parryware has joined hands with Nila Madhab Panda for his upcoming movie Halkaa.

    The film that has traveled to over 15 international film festivals across the globe, essays the story of a slum child's dream to free himself from open defecation and have a toilet of his own. It’s a story of his heroism and aspirations.

    The film also reflects the same and highlights the need to curb open defecation in India. This unique partnership extends to cinemas, retail outlets and digital space; and is another of brand’s cross industry associations. This partnership also launches the second edition of Parryware's loo break campaign in cinemas.

    Post receiving a great response for the first season of ‘Parryware Loo Break’ campaign, India’s contemporary bathroom solutions brand has rolled out the second phase of its national level campaign in association with the Halkaa starring Tathastu, Ranvir Shorey and Paoli Dam.

    https://www.facebook.com/ParrywareIndia/videos/897824940426497/

    The campaign is first of its kind in the industry breaking clutter and making the brand synonymous to loo breaks. The TVC breaks the conventional advertising, where it will mark the beginning of intermission and will be played across 170+ PVR in 35 cities ensuring complete attention of the viewers.

    RBPPL marketing head Mayuri Saikia says, “When the Nilabh’s team came to us with the proposal, we found it to be a perfect fit for both the brands (Parryware & Halkaa) as the film address the key issue of open defecation that Parryware has been consistently advocating for the past 60 years. Films today have emerged as a very effective medium in reaching out to the public and efficiently imparting the message across.”

    Roca bathroom products MD KE Ranganathan adds, “Given the fragmented segment that the brand operates in, bathroom as a category is yet to be claimed and consumers hardly pay attention to multiple brands that they come across in a day during different environments. Post the success of our first Loo Break campaign, the second phase of is aimed at strengthening brand’s popularity in the market and interact with the audience in most unique way making Parryware synonymous with loo breaks.”

    Apart from this, the brand is promoting the partnership and new product launches through innovative PoS at more than 2000 dealer and retailer stores across India.

    Parryware introduced for the first time in India a complete bathroom customer care support during mid 1990s and has since built a strong service network across 30 cities in India.

    Parryware products are manufactured in eight factories across India and is present through a strong distribution network of 7800+ dealers and retailers in the Indian market.

  • Cipla’s new ad with Priyanka Chopra breaks stigma around asthma

    Cipla’s new ad with Priyanka Chopra breaks stigma around asthma

    MUMBAI: Cipla has launched its new TV campaign, #BerokZindagi. The TVC aims to raise awareness about asthma and its treatment, along with helping address the social stigma surrounding it – one of the key factors for limited disclosure of being asthmatic and avoidance of inhaler use in public. As a part of this film, Priyanka Chopra, Bollywood’s global icon will help break barriers to inhaler usage and highlight the need for an attitudinal change towards inhalation therapy as the most effective treatment for asthma management vis-à-vis oral medication.

    With the stigma surrounding asthma, and abysmally low awareness levels regarding inhaler use, this campaign calls for a sustained dialogue and adoption of the right treatment to improve patient outcomes.

    The film opens with Chopra narrating her story of how she took control of her asthma and did not let it come in the way of achieving her dreams. Through her story, she attempts to break deeply rooted myths associated with inhalers and encourages patients to consult their doctor and adopt the most effective treatment. 

    Cipla executive vice president and head India Business Nikhil Chopra adds, “Ongoing education is of paramount importance in chronic diseases like asthma. Cipla has continually led the charge in reinforcing awareness about asthma and its treatment with the objective to ensure better health outcomes. Therefore, education and myth busting are precisely what the TVC for #BerokZindagi is focused on. Hopefully, this campaign will help in increasing both relevance and acceptance of inhalation therapy as the foremost and most effective medication among asthmatics, caregivers and the general public. This directly resonates with our endeavour of enabling asthmatics to achieve more in their daily lives through optimal inhaler use, and thereby live life to its fullest.” 

    #BerokZindagi is a first-of-its-kind campaign which positions asthma and inhalation not as a sign of weakness, but as an echo of the patients’ undeniable resolve and spirit.

    The TVC was scripted by the creative team at GREY Group India, directed by Koushik Sircar and produced by NP Prakash of Apostrophe Films. The campaign will comprise a 360-degree media mix led by TV. It will be supported by digital mediums and on-the-ground activations.

    GREY group India chairman and managing director Yash Samat adds, “Our clear objective was to normalise the use of inhalers and remove the stigma around it. And there wasn’t a better way than to use a celebrity who is also a sufferer. It was brave on Priyanka’s part to come out in the open about the disease. And if, by using an inhaler she can live a Berok Zindagi, so can millions of other patients.”

    The campaign will commence on 15 September and will run through to mid-January on Hindi and regional GEC, news, infotainment and movie channels. On the digital platform, Cipla is promoting the campaign through VOOT, Hotstar, YouTube and social media via Twitter and Facebook with contextual content.

    #BerokZindagi aims to help millions breathe free and is here to support asthmatics by encouraging them to opt for inhalation therapy. Shying away from the condition will not improve quality of life, accepting it will.

  • Honda unveils new campaign for utility scooter – CLIQ

    Honda unveils new campaign for utility scooter – CLIQ

    MUMBAI: Honda Motorcycle and Scooter India has rolled out the latest 360 degree campaign – ‘Bade Kaam Ki CLIQ’ for its new Honda CLIQ.

    Developed by TBWA India, the campaign is on air across all popular channels.

    Taking a leap and accelerating the pace of ‘scooterisation’ in the country, Honda introduced CLIQ in the market in June 2017, with an aim to cater to the growing demand from the tier II and III cities in India.

    Honda CLIQ is designed to maximise utility with additional value of comfort and convenience for utilitarian customers.

    The objective of the campaign is to establish Honda CLIQ as a utility vehicle with the tagline of ‘Bade Kaam ki CLIQ’.

    Taking the thought of “Bade Kaam ki CLIQ” forward and targeting rural-urban India for whom value for money holds the highest importance and who look for a practical and convenient 2-wheeler in the 100-110cc segment.

    The campaign took inspiration from some real stories of small town. India’s growth potential is a topic of discussion in every country today, but this growth story is only possible because of one big asset — the emerging Indian who pushes forward every day and fulfils his duties in the hope of climbing up the social ladder.

    One common trait is their progressive mind set and they never consider their work any less important than that of others around them. Therefore, this campaign evokes a sense of pride in emerging India, which pushes the people to move ahead, while beautifully placing Honda CLIQ as the enabler through their journey to success.

    The campaign “Bade Kaam ki CLIQ” focuses on a young IT technician named Bunty who aspires to do bigger things in his life. Bunty is a clear depiction of India’s growth partner who take pride in what they do for others and make a difference to their community. They are the real people of India who push India forward every day.

    Honda Motorcycle and Scooter India senior vice president for sales and marketing Yadvinder Singh Guleria says, “CLIQ is a perfect blend of Practicality, Versatility and value for money. Breaking the price barrier of automatic transmission on two wheels, CLIQ is emerging in the consideration of traditional mind set of the rural motorcycle buyers.”

    “Honda as an automatic scooter leader is taking scooterisation to tier II and III towns and we are happy to partner with them through this campaign,” adds TBWA India executive director Amitesh Rao.

    The campaign will be live on television, print, outdoor, PoS and cinema.

  • Colors Kannada Cinema to live telecast ISL Season 5

    Colors Kannada Cinema to live telecast ISL Season 5

    MUMBAI: Hero Indian Super League (ISL) – India’s premier football league, set to kick off on 29 September 2018, has launched its national campaign titled #FanBannaPadega.

    The campaign puts football fans at the heart of the experience and their role in helping Indian football grow. With the upcoming season of the ISL, fans have the opportunity to show their love for Indian and global footballing talent on display.

    Football globally has never been about who wins and who loses, it is about the sense of belonging and the unconditional support and loyalty towards the sport. India is an emerging football-loving nation, with loyalties divided at marquee global leagues/tournaments, but ISL gives them the opportunity to come together to celebrate India’s footballing revolution. Thus, the campaign for season five is a call out to all football fans at large to come together for Indian football – #FanBannaPadega.

    Commenting on the launch of the campaign, a Star India spokesperson said, “The Hero ISL stands for the realisation of a dream, the dream for millions of Indians to experience and understand the essence of Indian football. Season five is all set to usher in a new, refreshed wave of enthusiasm in India’s emerging appetite for football. It is this essence that fuelled the introduction of the #FanBannaPadega campaign, bringing football fans in the country together to support their heroes, their team, and their nation.

    #FanBannaPadega will be supported by an extensive 360 degree execution plan that will be spread across the across the country through ATL, BTL activities, TV, print, radio, OOH and social media. Following the national campaign roll out, there will be specific market campaign to build on the local club support. 

    Hero ISL season five will be broadcast in six different languages – English, Hindi, Tamil, Malayalam, Bengali and Kannada, While five languages will be on the Star Sports network, the Kannada feed will air on the newly launched Colors Kannada Cinema. On the digital, front the league will also be live streamed on Hotstar and Jio TV. It will also see the debut of Star Sports 3, Wherein the ISL will be exclusively broadcast in Hindi.

    The Indian football journey has come a long way, a journey which began with the nation, in unison, singing “Lets Football” in 2014. The past four years has not only seen the Indian national football team enter the Top 100 in FIFA Men’s rankings but has also seen India hosting its first ever FIFA tournament (FIFA U-17 World Cup India 2017), Indian national team qualifying for the AFC Asian Cup 2019 and Indian U16 and U20 teams making the country proud with some strong performances during their exposure trips to Europe and other parts of the world. 

  • Reliance General Insurance cautions two-wheeler pillion riders

    Reliance General Insurance cautions two-wheeler pillion riders

    MUMBAI: Reliance General Insurance Company Ltd, a 100 per cent subsidiary of Reliance Capital, has launched a digital campaign to raise public awareness on the safety of pillion riders on two-wheelers.

    Titled #FaceThePace, the campaign urges pillion riders to wear a helmet when on the road and highlights the need for children riding pillion on motorbikes and scooters.

    As per estimates, nearly 16,000 children die in road accidents every year, making 10.5 per cent of all road accident fatalities. This boils down to over 43 child deaths a day due to road accidents, a number that is seven times more than deaths due to crimes against children.

    In a bid to raise awareness of the problem, the company’s campaign highlights the consequences of pillion riders not wearing a helmet. Even though stricter laws and initiatives in the last few years have increased the number of two-wheeler drivers wearing a helmet, the number of pillion riders not wearing a helmet is still staggeringly high, at 75 per cent, as reported by nationwide surveys. To address the issue, traffic police in various states of the country have been taking measures such as stricter monitoring and increased number of tickets.

    Through #FaceThePace the company is taking to popular digital and social media channels to share its message. At the centre of the digital campaign is a short film that uses the analogy of a batsman and wicket-keeper on a cricket playing field to deliver the message.

    Reliance General Insurance chief executive officer Rakesh Jain says, “India loses thousands of lives in road accidents every year. We think it is vital to address this issue in a way that has not been done before. And we believe this film does exactly that. The cricket analogy in the film is something most Indians will relate to, owing to the popularity of the game in the country.”

    In addition to the digital campaign, RGI is also distributing thousands of free helmets to riders around the country. The company has launched several initiatives for road safety in the past and will continue to raise awareness on such issues of grave social concern.

  • Cure.fit features celebs in campaign ‘For The Love Of Fit’

    Cure.fit features celebs in campaign ‘For The Love Of Fit’

    MUMBAI: Cure.fit, the health and fitness destination that empowers well-being across physical and mental fitness, has partnered with Happy mcgarrybowen to launch its first-ever brand campaign, #ForTheLoveOfFit.

    It aims to establish cure.fit as a holistic fitness brand with three verticals on offer — cult.fit, eat.fit and mind.fit.

    #ForTheLoveOfFit ties the digital-led campaign together across multiple digital platforms. The campaign will also make its way to cinema screens, print and OOH.  

    The film employs a clever wordplay device to show the various aspects of getting and staying fit through physical exercises, meditation and healthy food – all of which are available on the cure.fit app. Some of the most popular poster-people of fitness like Tiger Shroff, Milind Soman and a few others also feature in quick cameos throughout the film.

    Speaking on the new campaign, Cure.fit co-founder Ankit Nagori says, “Wellness requires personal commitment, but the busy individual of today needs easy access to the avenues for getting fit. What we want to communicate with the video is simple – you bring the passion and commitment for your well-being, Cure.fit makes it convenient for you to achieve your health goals through our holistic health solutions. Happy mcgarrybowen has done a commendable job of helping us reach our core audience.”

    Happy mcgarrybowen CEO and co-founder Kartik Iyer adds, “Cure.fit has started a revolution in fitness space from the day they set out, nearly two years ago. With a unique offering that covers physical, mental and dietary fitness, it’s a wholesome look at healthy living; unlike any other in the wellness ecosystem.There is more than one dimension to fitness, and it always doesn’t have to be hard, painful and serious.Cure.fit breaks that barrier and invites people to get their share in the way most comfortable to them.The film aims to represent the entire gamut of offerings from the Cure.fit app, also trying to get people to think of fitness in a more fun and accessible way.”

  • Parag Foods launches Pride of Cows ad film featuring Gauri Khan

    Parag Foods launches Pride of Cows ad film featuring Gauri Khan

    MUMBAI: Private dairy company Parag Milk Foods has launched a digital ad film #prideofcowsanniversary which introduces the anniversary special limited edition label bottle of Pride of Cows designed by Gauri Khan.

    The digital ad film is in tune with the brand’s strategy of providing milk that defines the edge of purity and high quality to people who believe in finer things of life and wish to lead a high-end lifestyle.

    “Pride of Cows”, the flagship brand of Parag Milk Foods was introduced with a proposition of farm to home concept targeted towards customers seeking premium quality cow milk. The company also forayed into dairy-based beverages with the launch of “Topp Up” and “Slurp” – a mango drink with a dash of milk. Recently the company has also ventured into B2C segment for whey protein with the brand Avvatar – India’s first 100 per cent vegetarian whey protein, first of its kind manufactured in India.

    The narrative draws upon the significance of minimalist geometric design set in white, black and gold reflecting the simplistic yet premium essence of the brand. The ad film showcases Khan’s creative expertise and natural flair for design. In the film, she is seen sketching out her vision for the label, seamlessly weaving innovation into abstract, adding a luxurious touch to the Pride of Cows bottle.

    Weaving innovation into an abstract design, Khan beautifully wraps the golden pyramid into this exquisite design. Through this design label, she illustrates a quintessential blend of luxury and style. The limited edition bottle is a sign of elegance with newer silhouettes, which perfectly relates to the brand’s philosophy.

    The campaign has been digitally launched with exciting teasers featuring her.

    Parag Milk Foods senior vice president of strategy for sales and marketing Akshali Shah says, “With an idea of creating a design that mirrors our Pride of Cows strategy of providing premium milk to consumers who believe in leading a high quality life. We believe this collaboration with Gauri Khan is a perfect match. We have always been committed to satiating our consumers with finer and innovative products and are delighted to involve them in our seventh year celebration.”

    Expressing her excitement, Gauri Khan adds, “Design comes with creativity and this was one of those times where I did not have to look for inspiration to wrap this white gold stunningly. It was a wonderful experience to design the Pride of Cows limited edition bottle. I am so thrilled to be a part of their seventh anniversary celebration.”

    Highlighting the thoughts behind the ad film, Bottomline Media managing director Tanaaz Bhatia mentions, “The digital ad film captures the sentiments of a designer when creating a piece that need to reflect the true essence of a brand. The film features Gauri Khan, where she is seen ideating and sketching, slowly shaping the vision for the Pride of Cows label. The idea was to capture Gauri’s thought and creativity behind designing the limited edition bottle. Milk is pure white and the label designed by Gauri with its beautiful abstract pyramids in black, white and gold seamlessly tie back to the premium-ness of the brand and its message to elevate your everyday milk-drinking experience.

    Under brand Gowardhan, the company offers traditional products like ghee, dahi, paneer etc. while under brand name Go, offers products like cheese, UHT milk, chaas, lassi, yoghurt etc.

  • Ola Rentals launches ad with Sumeet Vyas

    Ola Rentals launches ad with Sumeet Vyas

    MUMBAI: Ola, India’s leading and one of the world’s largest ride-sharing platforms, has launched a nationwide, integrated campaign focusing on Ola Rentals.

    Starring actor and writer Sumeet Vyas, the video campaign highlights Ola Rentals as your ‘go-to’ weekend ride. With the ease of booking a cab that remains at a customer’s disposal, waiting on them, as they move from place to place, Ola Rentals has emerged as a convenient, hassle-free solution that fills in for your personal car.

    Conceptualised and developed by Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, the TVCs show Sumeet as an empowered Ola Rentals customer who isn’t worried of getting tired of driving for long hours in heavy traffic. Instead, he enjoys a day out with his wife and back-to-back outings to meet relatives since he gets to relax at the backseat like a boss. The catch phrase #NoStressBoss, used by the central character of the film, plays upon the idea of enjoying the comfort Ola Rentals provides to its customers.

    Actor and Writer Sumeet Vyas said, “I completely related to the concept of the films. As a professional who works round the clock almost every day of the week, I look forward to stress free weekends with my family and friends. A product like Ola Rentals can give you that much required relief that commuters are looking for! One doesn’t have to fret about driving in crazy traffic, looking for parking spots endlessly, etc. I am so looking forward to use Rentals by Ola next time when I have to go for a shopping spree or need to run errands all around the city.”

    The TVCs are being showcased through digital, video, social, OOH and radio; and have already garnered more than 5.8 million impressions on various digital platforms. So far, both 30 second videos have collectively garnered 1.2 million+ views on YouTube.

    Ola senior vice president Pallav Singh added, “Since its launch in 2016, Ola Rentals has been a favourite among corporate customers and working executives who move from one meeting to another during the day. Through this latest campaign we want to highlight the convenience of having a cab on disposal for diverse needs like shopping trips, meeting friends, visiting relatives, local sightseeing etc. I am glad to share that the TVCs are garnering great response, which goes to show that customers today value convenience and experience. They don’t want to tire themselves driving in heavy traffic, instead would like to be driven around as they relax and enjoy their day off.”

    Happy mcgarrybowen chief operating officer Samarjit Choudhry mentioned, “Ola Rentals is a very unique category. Unlike a point to-point cab, this one is meant to take you to multiple places. It takes away a lot of pain points like parking or having to book another cab, not to say the pain of driving on congested roads. Keeping all this in mind, we decided to take weekends as a plank for communication because a large number of the people get out on weekends and face the stress of weekend traffic and finding parking spots. The ease of the product offering had to be conveyed and hence we came up with the campaign thought of #NoStressBoss.”

    Founded in 2011 by Bhavish Aggarwal and Ankit Bhati, Ola is one of the world’s largest ride-hailing companies. Ola integrates city transportation for customers and driver-partners onto a mobile technology platform ensuring convenient, transparent, and quick service fulfilment.

  • Senco Gold & Diamonds showcases Karigari with Vidya Balan

    Senco Gold & Diamonds showcases Karigari with Vidya Balan

    MUMBAI: In its new campaign, Senco Gold & Diamonds, the jewellery brand from Bengal, puts a different lens on craftsmanship.

    Karigari finds its significance and relevance through the stories of four different women from four different parts of the country – women who find a reflection of their identity in the jewellery they choose to wear. Real, everyday women. With real stories. It is set to play up the fact that women, the karigars of life, are as unique as the pieces of adornment they choose for themselves.

    The multi-faceted and multi-talented Balan has masterfully essayed these diverse characters. Suresh Triveni – the director of Tumhari Sullu, teams up with Vidya and the crew that created Sullu, to tell these stories and bring them alive in his characteristic style.

    Each of the four films narrates the way a woman finds herself, her life and her identity intertwined with the piece of jewellery that she wears. It traces the story of a Bengali woman who discovers that the time taking art of filigree is similar to the time and patience that she needs to invest in making a relationship blossom. How she enjoys perfecting the relationship just like a karigar enjoys perfecting filigree work for a set of bangles.

    The second story is told in the modest voice of a housewife in Delhi. She acknowledges the importance of little indulgences and discovers her dazzle in the karigari of diamonds.

    The third story finds its protagonist in a South Indian woman. Someone who discovers that karigari can combine traditional values and modern outlook just the way she has never lost touch of her roots.

    And the last film helps a modern working woman, who believes in simplicity, find her match in the minimalistic and intricate karigari of lightweight jewellery.

    Ogilvy Kolkata managing partner creative Sujoy Roy says, “The task was to take Senco’s strength of craftsmanship to every corner of India as the brand extends its footprint across the nation. With this campaign we will help women, the karigars of life, discover another karigar in Senco. The story of karigari finds its role in the lives of these four women. And depicts how different forms of karigari helps reflect the true identity of every woman. Only an actor as versatile as Vidya Balan could do justice to these roles. Unlike other jewellery campaigns, this campaign doesn’t over-promise or create an eclectic space for jewellery. It is set in the real space. And it finds its voice through the stories of four relatable characters across the country.

    Senco Gold & Diamonds executive director Suvankar Sen adds, “Each time a client praises our intricate designs, it is a credit to our craftsmen. We are fortunate to have them with us for years. In fact, some of the karigars have been with us for generations so they know everything when it comes to jewellery, modern or old; traditional or futuristic. This campaign is a tribute to the karigars who work untiringly to craft jewellery by their hands”

  • These new Carvaan films will trigger growing up memories with your family

    These new Carvaan films will trigger growing up memories with your family

    MUMBAI: Saregama Carvaan recently released three TVCs created and conceptualized by The Womb.

    Saregama Carvaan is one of the most meaningful gifts that the young can give to their elderly as well as their siblings. The gift that evokes memories. The gift that triggers nostalgia.

    Kumar Ajit, Vice President – Sales and Marketing at Saregama India Ltd., said, ‘We have been clear about positioning Carvaan as a gift. With the festive season approaching the brief to The Womb team was widening the gifting base. The stories that were presented not only achieved that but was a perfect follow up to the launch films of Carvaan.’

    Navin Talreja – Founder, The Womb had this to say on the campaigns, ‘The relationship inner circle in India is fairly large. It is not just limited to mom and dad. Carvaan can be a perfect gift to each of the elders in the family.’

    Attached are the links for the Films

    1] Khidki Link: https://www.youtube.com/watch?v=elELmcpNCWY

    2] Glasses Link: https://www.youtube.com/watch?v=60BFE9QA67M

    3] Bidaai Link: https://www.youtube.com/watch?v=cyPlInU-i8I