ITV

Category: Ad Campaigns

  • Pee Safe launches ‘Pee Like a Gentle Man’ campaign

    Pee Safe launches ‘Pee Like a Gentle Man’ campaign

    New Delhi: Pee Safe unveiled its latest campaign, ‘Pee Like a Gentle Man,’ a humorous video aimed at raising awareness about essential toilet hygiene practices. Launched to coincide with World Toilet Day, the video combines relatable humor with a serious message to underscore the importance of cleanliness in shared bathroom spaces.

    This year’s World Toilet Day theme, “Toilets: A Place for Peace”, resonates through Pee Safe’s campaign, which brings a fresh and empowering approach to sanitation awareness. The campaign film captures a moment of drama in a cozy, middle-class Indian household, where Priya, a frustrated wife, stages a “life-changing” conversation with her husband, Arjun. The intense setup quickly gives way to a humorous twist: Priya isn’t breaking up with Arjun, but with his messy toilet habits. Through dramatic music and clever dialogue, Priya outlines her grievances – from the toilet seat left up to tissue on the floor, misplaced rolls, and water puddles everywhere – pushing Arjun to the brink of panic before revealing her true demand for a cleaner, more considerate bathroom environment.

    The campaign video playfully highlights typical frustrations that many experience but seldom address. Using exaggerated tension and light-hearted humor, Pee Safe emphasises the necessity of hygiene products like toilet seat sanitizer sprays, disposable toilet seat covers, and stand-and-pee devices, which are designed to make public restroom experiences safer and more hygienic.

    Commenting on the campaign launch, Pee Safe founder & CEO Vikas Bagaria shared, “With our World Toilet Day Campaign’ we wanted to approach the often-overlooked topic of toilet hygiene in a fun, relatable way that resonates with people across all age groups. Good hygiene shouldn’t be a chore – it’s a habit that can start at home with just a few mindful changes. We believe this video will not only entertain but also inspire people to pay closer attention to their habits, especially in shared and public spaces.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Pee Safe (@peesafe)

     

  • Kidzee launches Children’s Day campaign on holistic growth

    Kidzee launches Children’s Day campaign on holistic growth

    Mumbai:  Kidzee, a preschool chain, has launched a heartfelt 360-degree campaign celebrating Children’s Day. Alongside this, Kidzee has also unveiled Kidzee Elementary School (KES), catering to students from Classes 1 to 5. While the campaign celebrates the joy and spirit of children, KES reflects Kidzee’s commitment to fostering holistic student growth through innovative curricula and supportive learning environments.

    The newly released commercial beautifully encapsulates Kidzee’s approach to learning, showcasing how children are encouraged to use their imagination, making education an enjoyable and engaging experience. This philosophy is central to Kidzee Elementary School, which offers education from pre-primary through to Grade 5, seamlessly aligning with the National Education Policy to foster early childhood care and comprehensive development.

    At the heart of this new offering is the Pentemind approach, a comprehensive pedagogy and curriculum that integrates academic rigour with emotional intelligence, creativity, and curiosity. Accompanied by a user-friendly app, Pentemind focuses on experiential and inquiry-based learning, providing a strong foundation for lifelong learning while equipping children with a balanced mix of cognitive, social, emotional, and physical development. This approach embodies Kidzee’s commitment to nurturing resilient, empathetic, and intellectually empowered learners who thrive both academically and personally.

    As part of the celebrations, Kidzee hosted a Rewards and Recognition (R&R) ceremony to honour the dedication of its educators and to showcase the transformative impact of its flagship Pinnacle programme. The highlight was the premiere of a captivating TVC that encapsulates how Pentemind nurtures children’s potential through its focus on experiential and inquiry-based learning, fostering holistic development and empowering young learners.

    Kidzee CEO Manish Rastogi remarked : “We’re delighted to launch this initiative, which embodies Kidzee’s vision of fostering learning spaces that celebrate individuality while equipping children with essential life skills. With KES and the transformative Pinnacle programme, we’re extending our vision to empower young learners with creativity, curiosity, and confidence.”

    This 360 degree campaign and KES launch mark a step forward in redefining early and primary education in India, moving beyond traditional methods to create environments that nurture well-rounded individuals ready to embrace life’s challenges.

  • Media Matrix Worldwide surges despite mixed Q2 results

    Media Matrix Worldwide surges despite mixed Q2 results

    Mumbai: The financial landscape for Media Matrix Worldwide Limited (MMWL) in Q2 FY25 paints a nuanced picture, juxtaposing robust revenue growth with strained profitability. With consolidated revenue from operations skyrocketing by 44.5 per cent YoY to Rs 1,35,688.52 lakh, the company has demonstrated remarkable top-line momentum. However, mounting expenses and shifts in inventory dynamics tempered the gains, reflecting the challenges of navigating an evolving business ecosystem.

    Media Matrix’s consolidated revenue from operations surged, bolstered by a significant increase in the trading of electronic items. Compared to Rs 93,756.58 lakh in the corresponding quarter of FY24, the latest figures underscore a well-executed growth strategy. The sale of services, though contributing a modest Rs 304.15 lakh, remained stable, affirming the firm’s diversified revenue streams.

    Despite the impressive revenue trajectory, the company’s net profit declined to Rs 205.54 lakh, down from Rs 307.14 lakh a year ago. The dip largely stems from a substantial increase in finance costs, up 54.3 per cent to Rs 657.25 lakh, reflecting higher borrowings during the period. Other factors, including a rise in employee benefit expenses by 14 per cent, added further pressure to the bottom line.

    Operational Highlights

    – Inventory Adjustments: Changes in inventory of stock-in-trade significantly reduced expenses by Rs 2,240.92 lakh, indicating efficient stock management.

    – Employee Costs: Employee benefit expenses rose to Rs 249.66 lakh, up from Rs 218.95 lakh YoY, showcasing investments in human capital.

    – Depreciation: Marginally increased to Rs 39.81 lakh, signifying sustained investment in operational infrastructure.

    Notably, the quarter’s other comprehensive income recorded a dramatic turnaround, moving from a gain of Rs 3,280.91 lakh last year to a loss of Rs 2,089.96 lakh. This shift is attributed to fair value changes in investments held by subsidiaries, reflecting broader market volatility.

    Cash flows from operations reflected a net outflow of Rs 4,390.10 lakh, contrasting starkly with the inflow of Rs 3,057.53 lakh reported for FY24. However, the company’s liquidity position strengthened, with cash and cash equivalents rising sharply to Rs 470.93 lakh from Rs 89.40 lakh, thanks to effective management of short-term borrowings.

    Media Matrix Worldwide continues to capitalise on its expertise in digital media and electronics trading. However, the dual challenges of rising finance costs and a volatile investment climate demand strategic recalibration. While the revenue trajectory inspires confidence, sustaining profitability in the face of external headwinds will be key to maintaining investor trust.

  • Sambhaav Media’s Q2 shows revenue surge by three per cent

    Sambhaav Media’s Q2 shows revenue surge by three per cent

    Mumbai: Sambhaav Media Limited (SML) unveiled its Q2 FY25 financial results, revealing a mixed bag of growth and challenges. For the quarter ending 30 September 2024, the company recorded a standalone revenue of Rs 965.78 lakhs, marking a marginal increase of three per cent from Rs 940.78 lakhs in Q2 FY24. Consolidated revenue also rose to Rs 1,068.02 lakhs, showcasing a five per cent uptick from the prior year.

    However, profitability took a hit. Standalone net profit slumped to Rs 26.20 lakhs, a stark decline from Rs 35.25 lakhs in the same period last year. The consolidated loss widened, with the bottom line falling into the red at Rs -20.27 lakhs compared to a profit of Rs 14.75 lakhs in Q2 FY24.

    The media and allied business contributed Rs 776.81 lakhs to total revenue, supported by a seven per cent increase in advertising contracts. Technology and allied services added Rs 188.97 lakhs, displaying resilience despite global headwinds. The combined revenue from operations for the half-year stood at Rs 1,752.51 lakhs, up 6 per cent year-over-year, signalling stable demand for the company’s offerings.

    Total expenses for the quarter escalated by eight per cent, reaching Rs 979.77 lakhs on a standalone basis. Employee benefits saw a notable increase, rising by 12 per cent to Rs 88.23 lakhs, reflecting investments in talent retention. Broadcasting expenses grew by 9 per cent, primarily driven by higher content acquisition costs.

    Depreciation expenses rose slightly, while finance costs declined by four per cent, suggesting effective debt management. Despite these efforts, the operating profit margin narrowed significantly due to increased provisions for taxation and other operating expenses.

    SML faced higher tax provisions during Q2, which included deferred tax adjustments amounting to Rs 12.59 lakhs. Additionally, an exceptional loss of Rs 6.00 lakhs from discontinued operations impacted the consolidated bottom line. This stemmed from the strategic exit from GSRTC’s public entertainment contract, finalised last year, to optimise operational focus.

    The company continues to invest in technological innovation and content diversity, which are crucial for long-term growth. While profitability remains a concern, management expressed confidence in navigating these challenges through strategic cost management and revenue diversification.

    Key priorities for the coming quarters include addressing tax liabilities and optimising operational efficiency. As of 30 September 2024, the company’s consolidated net worth stood at Rs 8,553.14 lakhs, indicating a solid financial foundation to weather temporary setbacks.

  • Infomedia Press faces turbulence as total expenses rise to Rs 73.39 lakh

    Infomedia Press faces turbulence as total expenses rise to Rs 73.39 lakh

    Mumbai: Even a lifeless ship weighs heavy on the ocean—Infomedia Press Limited, once a towering lighthouse in India’s publishing industry, now drifts aimlessly in turbulent financial seas.

    For the half-year ending 30 September 2024, losses have swelled to Rs 193.90 lakh, deepening the shadows over its future. Despite unwavering support from its anchor, Network18 Media & Investments Limited, the company remains mired in uncertainty, its sails tattered and hope for revival fading on the horizon. Stakeholders, like distant watchers on a stormy shore, ponder whether this vessel can ever find its course again.  

    Infomedia’s Q2 FY25 results reveal a grim narrative, underscored by a loss of Rs 87.81 lakh for the quarter. This marks a year-on-year escalation from Rs 90.83 lakh in Q2 FY24, compounding the company’s cumulative losses to Rs 10,805.01 lakh. Operating income remained at zero, reflecting its discontinued business operations, while finance costs surged to Rs 73.31 lakh for the quarter, up 3.86 per cent from Rs 70.58 lakh in Q2 FY24.  

    Other financial metrics further reflect this decline:  

    – Total Expenses: Increased to Rs 73.39 lakh from Rs 70.66 lakh in the corresponding quarter last year.  

    – Earnings Per Share (EPS): Fell from Rs (0.18) in Q2 FY24 to Rs (0.21) in Q2 FY25, reflecting diminished shareholder value.  

    The company’s equity position continues to deteriorate, with a negative net worth of Rs 5,639.70 lakh as of September 2024, widening from Rs 5,448.47 lakh at the close of March 2024. Total assets marginally increased to Rs 961.45 lakh, driven by slight improvements in current assets. However, non-current liabilities, primarily borrowings, escalated to Rs 6,543.77 lakh, signaling greater reliance on external funding.  

    Operating activities generated a net cash outflow of Rs 82.11 lakh in H1 FY25, reflecting weaker operational performance. Minor relief came from financing activities, which infused Rs 81.75 lakh, primarily through increased borrowings. Yet, the company’s cash reserves remain fragile at Rs 2.28 lakh.  

    Infomedia’s plight is rooted in discontinued operations, which have eroded its revenue streams and strained its ability to cover mounting liabilities. Despite assurances of financial support from Network18, the absence of a concrete revival plan exacerbates uncertainty. The management’s mention of exploring new business lines provides a glimmer of hope but lacks tangible direction.  

  • MediaOne Global PBT surge by 182.6 per cent in Q2

    MediaOne Global PBT surge by 182.6 per cent in Q2

    Mumbai: MediaOne Global Entertainment Ltd unveiled its Q2 FY25 financial performance on 14 November 2024. The unaudited results showcased an intriguing blend of resilience and recalibration as the company navigates a volatile entertainment sector.

    Despite a subdued operating income compared to Q2 FY24, MediaOne demonstrated impressive cost management and operational agility, culminating in a profit before tax (PBT) of Rs 594.50 lakh—a remarkable 182.6 per cent surge from Rs 210.31 lakh in the same quarter last year. The after-tax profit stood at Rs 422.10 lakh, marking an impressive 100.7 per cent increase from Rs 210.31 lakh year-on-year.

    The total income for Q2 FY25 came in at Rs 2,412.40 lakh, down marginally by 2.6 per cent from Rs 2,475.14 lakh in Q2 FY24. This decline stemmed largely from reduced production revenues, which saw a 10 per cent dip. Nevertheless, MediaOne’s strategic foray into exhibition income generated Rs 2,202.40 lakh—a commendable first-ever contribution to total income.

    Total expenses saw a substantial reduction, dropping by 17.7 per cent to Rs 1,817.90 lakh from Rs 2,209.35 lakh in Q2 FY24. Key contributors to this achievement included:  

    – Depreciation and amortisation: A deliberate rationalisation effort capped these expenses at Rs 67.24 lakh, compared to Rs 133.96 lakh in the previous year.  

    – Employee benefits: Held steady at Rs 18.84 lakh, reflecting careful workforce management.  

    – Production cost efficiencies: Optimised material consumption resulted in a significant 15.3 per cent savings year-on-year.  

    The company’s financial prudence is evident in its strengthened cash flow from operations, which climbed to Rs 2,323.97 lakh in H1 FY25, compared to a negative outflow of Rs 177.70 lakh in H1 FY24. Furthermore, its short-term borrowings reduced by Rs 44.78 lakh, contributing to a healthier liquidity position.

    Despite these achievements, total liabilities rose to Rs 6,544.78 lakh as of 30 September 2024, an increase attributable to long-term financial commitments aimed at supporting upcoming projects.

    The results signal that MediaOne Global’s focus on sustainable, profitable growth is paying off—a promising trajectory as the entertainment industry braces for technological disruptions and evolving consumer dynamics.  

  • IAA continues its anti-voter apathy efforts

    IAA continues its anti-voter apathy efforts

    Mumbai: The India Chapter of the International Advertising Association (IAA) is running a campaign to motivate people in Maharashtra to vote on 20 November.

    Says IAA president Abhishek Karnani, “Our efforts in this direction have been consistent over the years. Voting is a fundamental right and the duty of every eligible citizen. The campaign focuses on the issues that face citizens today and the fact that they should be voting to improve the conditions they feel need improvement. It is of course completely apolitical and urges people to vote for their families, friends and themselves.”

    The campaign has been created by independent creative director Dhananjay Khotpal and a copy writer who prefers anonymity.

  • Eggfirst unveils ‘Pyaar Toh Hona Hi Tha’ campaign for Vasant Masala, featuring Anil Kapoor

    Eggfirst unveils ‘Pyaar Toh Hona Hi Tha’ campaign for Vasant Masala, featuring Anil Kapoor

    Mumbai: Vasant Masala announced Anil Kapoor as their brand ambassador with the new positioning: ‘Pyaar Toh Hona Hi Tha.’ This strategy reflects the brand’s commitment to celebrating genuine emotions of love and connection, woven into the fabric of family life and the cherished moments that define it.

    In this exciting new chapter, Vasant Masala aims to resonate with its audience by showcasing the beauty of familial bonds. To embody this heartfelt narrative, Anil Kapoor and Sanjay Kapoor are appearing together on screen for the first time in a TVC. Their dynamic relationship perfectly illustrates Vasant Masala’s message: love is not just a feeling; it’s an experience that brings us closer.

    Chandrakant Bhandari, Managing Director of Vasant Masala, said, “For decades, delivering purity to Indian households has been the cornerstone of Vasant Masala. With ‘Pyaar Toh Hona Hi Tha,’ we are not only enriching this foundation but also strengthening the bond that goes beyond taste to touch the heart. Anil Kapoor’s association perfectly blends tradition, modernity, and universal appeal, resonating across generations. This campaign celebrates our legacy while reaching a wider audience, bringing Vasant Masala into more homes and fueling our growth for years to come.”

    Anil Kapoor expressed his enthusiasm stating, “I am thrilled to be part of this new chapter in Vasant Masala’s journey. This brand is known for its uncompromising quality and I have complete faith in its commitment to delivering the best. This story is about more than just promoting a product; it’s a celebration of love, family, and the bonds we hold dear. What’s more, this is the first time I am sharing the screen with my brother Sanjay, which makes this even more exciting for me. I can’t wait to see how this heartfelt campaign connects with people.”

    “Crafting communication that bridges the gap between business and creativity has always been our goal,” said Eggfirst founder Ravikant Banka. “By selecting Anil Kapoor, alongside his real-life brother Sanjay, we elevate our storytelling and connect deeply with our audience, ensuring that the brand resonates meaningfully.”

  • Locks by Godrej’ launches ‘Fear is Good’ campaign on Home Safety Day 2024

    Locks by Godrej’ launches ‘Fear is Good’ campaign on Home Safety Day 2024

    Mumbai:  The Locks & Architectural Fittings and Systems business of Godrej & Boyce, a part of Godrej Enterprises Group, celebrated Home Safety Day 2024, aimed at raising home safety awareness across India. To commemorate the occasion, Locks by Godrej unveiled its new campaign, ‘Fear is Good,’ aimed at encouraging Indian homeowners to view home safety as a proactive responsibility. In collaboration with Whyness Worldwide, led by acclaimed director Mr. Nikhil Mahajan, this powerful campaign urges audiences to reconsider the complacent belief of “it won’t happen to me” and instead embrace caution as a tool for safeguarding loved ones and property.

    This campaign aims to replace complacency with vigilance, making home safety a daily priority. The campaign drives the message that fear, when channelled positively, can empower homeowners to adopt safety as a lifestyle. Adding further depth to the campaign, renowned actor Makarand Deshpande joined as the campaign ambassador, bringing relatability and urgency to the message. His association is set to resonate strongly with the audience, inspiring homeowners to rethink their home safety approach and adopt practical steps to secure their homes.

    Godrej & Boyce EVP & business head, locks & architectural fittings & systems Shyam Motwani said, “Over the last three years, we conducted over 1.5 lakh home safety checkups across 3,500 pincodes, resulting in a 25% increase in safety adoption. This year’s Home Safety Day initiative reaffirms our commitment to the ‘Har Ghar Surakshit’ mission and underscores the importance of raising home safety awareness nationwide. The launch of the ‘Fear is Good’ campaign, along with the Advantis IoT9, is part of our ongoing efforts to make homes safer and more resilient. Partnering with  Whyness Worldwide has allowed us to engage homeowners in a meaningful way, encouraging them to embrace caution as a vital tool for protection.

    In tandem with this campaign, the brand also introduced the one-of-its-kind smart locking technology—the highly sophisticated Advantis IoT9, a revolutionary digital lock designed to meet the diverse security needs of modern households. The Advantis IoT9 is equipped with nine cutting-edge modes of access, including wearables, mobile NFC, Bluetooth, Wi-Fi, biometric, and RFID options, creating a comprehensive and futuristic safety solution that integrates seamlessly with today’s smart, connected homes.

    Whyness Worldwide founder & chairman Ravi Deshpande added, “Home safety is a topic that often gets overlooked, yet it is one of the most crucial aspects of everyday life. With the ‘Fear is Good’ campaign, we wanted to challenge the prevailing mindset of complacency and make safety a priority for every household. By tapping into relatable storytelling, we aim to make homeowners see the value of caution, and the importance of implementing the right safety measures, now more than ever. We are happy to collaborate with the ‘Locks by Godrej’ on this meaningful initiative. Their commitment to innovation and community safety resonates strongly with our approach, and together, we hope to drive real change in how people think about and address home safety.”

    With urban crime rates rising, highlighted by the National Crime Records Bureau’s report of 445.9 crimes per 100,000 people in 2024, home safety has never been more critical. Locks by Godrej emphasizes the importance of installing advanced digital locks, CCTV cameras, alarm systems, and motion sensor lights to deter crime. The brand also promotes community involvement through neighbourhood safety meetings and regular police patrolling. Reflecting Godrej & Boyce’s commitment to innovation, the company continues to invest in advanced R&D, introducing high-performance smart locks and expanding its product portfolio, including architectural fittings, to meet India’s evolving safety needs.

  • Cloudnine Group of Hospitals launches new campaign

    Cloudnine Group of Hospitals launches new campaign

    Bengaluru: On Children’s Day, Cloudnine launched a heartwarming campaign that emphasises the deep bond between doctors and mothers.

    The campaign highlights the trust that expecting and postnatal mothers place in their doctors—many of whom honor this bond by naming their children after those who supported them throughout their pregnancy journey.

    “Our doctors don’t just care for mothers; they form deep, lasting relationships, becoming an integral part of their lives,” said Cloudnine Group of Hospitals chief digital officer & chief marketing officer Suresh Pandiyan. “This campaign celebrates the unique bond between doctors and mothers, with many mothers choosing to name their children after their doctors as a symbol of the trust and care they received.”

    The series features real-life stories of mothers who named their children after Cloudnine doctors, symbolizing the compassion, expertise, and unwavering support they experienced. Through this campaign, Cloudnine reaffirms its commitment to providing exceptional care, ensuring every mother and child receives the attention they truly deserve.