ITV

Category: Ad Campaigns

  • PUBG Mobile launches first ever India TVC

    PUBG Mobile launches first ever India TVC

    MUMBAI: PUBG Mobile has launched its first ever TVC in India. In its ongoing endeavour to increase customer touch base, the campaign comprises of 2 TVCs. One focuses on the thrilling new Sanhok map and the other on the gameplay of the most famous video game the country has ever seen.

    The TVC was strategically launched, to coincide with the holiday season of Dussehra/Diwali when most of our players spend time watching telly, with their families.

    The launch of the TVC corroborates the substance of India as a market for PUBG MOBILE. We all know someone who plays PUBG MOBILE. This simple fact is testimony to the impact of the game in India. The transition from gaming sub-Culture to pop-Culture is imminent.

    The video lands right in the middle of the chaotic combat in Sanhok PUBG MOBILE’s all new map. The TVC presents the nail-biting aura of combat through stellar explosions and life-like battle scenarios in the Battle Royale game that has taken India by storm.

    The TVC would be aired on a host of Hindi and English movie; infotainment; English entertainment; Hindi music and English music channels. You can catch the commercial on HBO HD, Star Gold, Sony Mix, VH1, Comedy Central, Discovery Channel and Star Movies, to name a few.

    In addition to the inaugural TVC, PUBG MOBILE is all set to sponsor some of the biggest feature presentations for the calendar year. The marketing emphasis is as clear as day with Thor Ragnarok, Justice League and Gold (Starring Akshay Kumar), set to be powered by PUBG MOBILE, for their national premieres. India’s favorite mobile game has also nailed in sponsored spots for ‘High Altitude Warrior School’ and ‘Moonbound’ on Discovery Channel.

  • Harpic launches its ‘More than a toilet’ campaign to support Water.org in its effort to end the water and sanitation crisis around the world

    Harpic launches its ‘More than a toilet’ campaign to support Water.org in its effort to end the water and sanitation crisis around the world

    MUMBAI: Today, Harpic has launched its ‘More than a toilet’ campaign to support Water.org in its effort to end the water and sanitation crisis around the world. They will be raising awareness and funds to support the international non-profit co-founded by Matt Damon and Gary White in time for World Toilet Day on Monday 19th November 2018. In addition, their parent company, RB, has donated $1 million to Water.org’s efforts to change lives.

    The campaign aims to bring to light the exceedingly high number of people in India and other developing countries living without access to basic sanitation and highlight the alarming effect this has on people’s health, safety and education.

    The ‘More than a toilet’ campaign was announced yesterday (18th October) at One Young World: a summit that discusses and shares innovative solutions for the pressing issues the world faces, attended previously by Meghan Markle, Emma Watson, Bob Geldof and Cher.

    To launch, Harpic will announce that the toilets at the summit will not be available to use, before premiering their campaign film (available to view here: https://bit.ly/2RTtaRp). The stunt seeks to bring attention to the reality billions of people face and create a moment in which attendees realize that something we do every day looks very different for many people around the world.

    Figures by the World Health Organization, UNICEF and International Telecommunications Union reveal that there are more people in the world with access to a mobile phone than a toilet. 1 in 3, that’s 2.3 billion people, do not have access to a toilet, with a staggering 892 million people defecating in the open; putting their health and safety at risk.

    For billions of people, not having access to a toilet can be incredibly dangerous and comes with many risks, with nearly 1 million people being killed by water, sanitation, and hygiene-related diseases each year.

    Women living without access to a toilet are twice as likely to experience sexual violence when defecating in the open, and along with their children, can spend hours each day finding a place to go. Time that could be spent at school and work.

    Harpic, the leading toilet cleaner in India, are campaigning to end the water and sanitation crisis by encouraging the public to join the movement, contribute and donate at https://water.org/morethanatoilet/ to fund a toilet and change a life. 

    Global Category Director at Harpic; Alice Moore says “We are very grateful to be working towards Water.org’s efforts to end the water and sanitation crisis around the world. It is exceptionally shocking to see just how many people around the world are still living without access to basic sanitation and the worrying effect this has on their health, safety and education. We are so passionate about our ‘More than a toilet’ campaign and the positive contribution we at Harpic can make through raising awareness and fundraising, alongside RB’s $1 million donation.”

  • Coca-Cola urges to make Diwali special for someone

    Coca-Cola urges to make Diwali special for someone

    MUMBAI: With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make this Diwali special for someone.

    The campaign has a joyful message, that the happiness we derive from moments of genuine human connection will always continue to transcend any differences we may perceive.

    Coca-Cola has launched a new TV commercial which has been created on the core message of connecting cultures, featuring actors Ayushmann Khurrana and Anupriya Goenka.

    The TVC opens in a porch area of a South Indian house where a North Indian boy is seen leaving the house while talking to his mother on phone. The boy is seen reminiscing about the times he celebrated Diwali back home. His neighbour, a South Indian lady happens to overhear the conversation and starts thinking about it. Upon his return in the evening, the boy witnesses the porch beautifully decorated with diyas and rangoli with ‘Shubh Deepawali’ adorning the entrance of neighbour’s home. 

    The boy is elated when he sees the neighbour’s family standing at the door, as he realises that the family made all these efforts to make his festival special. Overwhelmed with joy, the boy asks the family if he could do anything to thank them, to which the lady suggests he can share his Coca-Cola with them. The boy smiles and pours Coca-Cola for everyone and starts enjoying the festival.

    Coca-Cola India VP of sparkling category Shrenik Dasani says, “Diwali is a special time of the year which we seek to celebrate at home, with those we love and consider our own people. Sometimes though, we find ourselves away from home and while we celebrate, we are always thinking about that feeling of being among our own people – our family, friends and those who share our cultural background. With this in mind, Coca-Cola’s Diwali campaign brings to audiences a message of sharing and celebrating moments of joyful human connection. It gives a festive call to take that small step and make someone’s Diwali more special.”

    McCann Worldgroup CEO and CCO India, chairman Asia Pacific Prasoon Joshi adds, “India is a beautifully diverse country and specially when it comes to festivals, we have a lot to celebrate and share. This campaign is trying to suggest that let’s know each other’s festivals better and

    celebrate them together for a more united and connected world.”

    The multi-faceted campaign includes a number of consumer touch points, including multi-city social media marketing activations like #ShareAWish, where consumers can share their customised Diwali wishes on Coca-Cola India’s social media channels and journey in their own languages through greetings, GIFs and voice messages. These messages will also be displayed through outdoor marketing along with the name of the well-wishers.

    Coca-Cola has also extended the range of festival special gift packs to offer excellent gifting option for consumers that will be available in attractive new design with gold motifs.

  • Arrow says ’best is yet to come’ in latest campaign

    Arrow says ’best is yet to come’ in latest campaign

    MUMBAI: Marking its 25th anniversary in the country this year, Arrow continues to stand tall for its contemporary, timeless and classic workwear; one that India has loved it for.

    Pioneering workwear styles that allow professionals to look and feel their best each day, Arrow has been at the forefront of shirt-making from creating the first detachable collar in 1851 to creating 400 more.

    Bringing fervour to life is Arrow’s newest campaign – ‘Best is yet to come’, conceptualised and executed by Arrow’s AOR, integrated agency What’s Your Problem Brand Solutions.

    The film encourages professionals to do their best each day and stop at nothing. Telling them how yesterday’s awards, promotions, successes are all yesterday’s, but today is a new day and the need to outdo oneself must never rest, because the best is yet to come.

    The film shows Arrow celebrating 25 years in India by dressing up retired corporate professionals who they missed dressing up earlier, as these professionals had already retired before Arrow had launched in India. Thus evolved the idea of dressing up OP Khanna, an 82-year-old man to celebrate his past corporate achievements and his pursuits today, where he strives to be better than yesterday. And dressing him up is to showcase that even his best corporate look is yet to come.

    Arvind Fashions Limited CEO for heritage brands division Sumit Dhingra says, “Arrow has been at the forefront of legacy and innovation for the last 25 years in India. But not one to rest on its glory, through this campaign, we want to urge the young or old, working or entrepreneur, sportsman or director; to continue their journey for perfection, knowing well that their best is yet to come. It was a privilege shooting with O P Khanna, mirroring his quest to keep going even at 82 is inspirational.”

    What’s Your Problem Brand Solutions founder and creative head Amit Akali,

    and creative supervisor Aditi Naikar say, “Rarely has a fashion brand dared to use an old man as a model. With Arrow’s team of designers, international stylists, make-up artists and photographers, we set about making him look better than he’s ever looked before. This was a live activation, captured on film by Director Prasad Naik and his team at Fusion films. We all realised that OP Khanna’s story was so inspirational, we just had to do justice to it by capturing its reality – at the same time Arrow is a fashion brand, and I think Prasad has managed to make it both, a fashion film and an emotional documentary.”

    Director Prasad Naik adds, “When WYP came to me with the idea I was really excited. Being a fashion photographer who has been constantly trying to reinvent myself I resonated with the thought of ‘best is yet to come’. I was also clear the film had to be shot in a real, documentary style just bringing alive Mr. Khanna’s true story – but it also had to look more beautiful and contemporary than any fashion film you’ve seen – which is why we flew down a German cinematographer from Portugal who specialises in these kind of documentaries.”

  • Publicis.Sapient launches campaign with The Humsafar Trust

    Publicis.Sapient launches campaign with The Humsafar Trust

    MUMBAI: Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has launched a short film, #PeopleNotLabels, in partnership with The Humsafar Trust, India’s oldest LGBTQ organisation.

    The film aims at building awareness of the constant obstacles encountered by transgender people in Indian society.

    Set in the city of Bengaluru, the film gives a brief view into the life of Sowmya Shri, a transwoman and Christy Raj, a transman, uncovering commonalities in which people, irrespective of their gender, love and care about each other. Through unique, unheard stories of the two protagonists, the film reveals the harsh realities of mental and physical trauma, gender dysphoria, accompanied with misguided labelling and appearance-bias that exists against the transgender community across the country.

    Publicis.Sapient India managing director Sanjay Menon says, “Our efforts to enable transformation through this philosophy also extends beyond our own organisation into the work we do as part of our corporate social responsibility initiatives. Through TRANScend, a pioneering social impact project, we are working in partnership with the Humsafar Trust to enhance the socio-economic inclusion of trans people into the society in India.”

    #PeopleNotLabels is an initial step towards generating awareness about the hardships the 4.8 million individuals, according to 2011 India census, in the community face. Their rights are being largely compromised in the country, leaving them in a state of isolation, within households, communities and institutions.

    As per a recent study by the National Human Rights Commission, about 96 per cent of transgenders are denied jobs and are forced to take low paying or undignified work for livelihood; 50-60 per cent  of them have never attended schools, and out of those who did, 18 per cent  are physically abused, while 62 per cent  are verbally abused in school.

    The Humsafar Trust CEO Vivek Anand adds, “The transgender communities are among the most marginalised groups of our society. They become victims of violence and discrimination and despite a positive judgement from the Supreme Court in April 2014, they are still not accepted as part of the society. We are yet to traverse a long road towards acceptance and equality of the Trans communities. The TRANScend project is a small step towards bringing TG communities in the fold of mainstream society and creating opportunities that will empower them to lead a life of dignity and respect.”

  • Housing.com launches new TVC campaign for ‘Home Utsav’

    Housing.com launches new TVC campaign for ‘Home Utsav’

    MUMBAI: Real estate platform Housing.com has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival.

    The campaign includes three creatives under ‘Home Utsav – ‘It’s here, it’s big’ campaign targeted towards home seekers who wish to find their dream homes this festive season.

    The 360-degree campaign will run across TV, digital, social and radio.

    The TVC captures buyer’s excitement on best and exciting deals offered under the Housing.com’s Home Utsav. The campaign further illustrates that Home Utsav is an ideal platform that will help buyers with home buying decisions this festive season by bringing an irresistible bouquet of deals and discounts.

    Commenting on the campaign, housing.com head of marketing Snehil Gautam says, “Home buying is one of the most important decisions of an Indian, and we want to ensure that we at Housing.com bring to them the best in terms of choice and convenience. Home Utsav 2018 offers an irresistible bouquet of deals and discounts to make the home buying journey of our consumers seamless and memorable. The new TVC captures the excitement and delight of the buyer when the reality is beyond their expectation.”

    Home Utsav is a month-long festival and has witnessed participation of 150 premium developers and 500 channel partners, showcasing over 350 projects in the event across India. Housing.com aims to reach out to over 20 million potential buyers to generate maximum impact for both, buyers and developers from the festival. The festival will help developers and channel partners in receiving higher visibility across the platform and ensure maximum participation from both, Indian and NRI audiences.

  • IKEA gives ‘voice’ to products in latest campaign

    IKEA gives ‘voice’ to products in latest campaign

    MUMBAI: The IKEA store launch in Hitec City, Hyderabad, has been one of the most talked about launches in recent times. A much-anticipated event, the store launch was preceded by the brand’s first ever communication for the Indian market, created by Dentsu Impact – the creative agency from the Dentsu Aegis Network. The launch also saw some interesting on-ground activations that got people talking.

    One may think that such a high impact launch would be followed by a period of quiet from the brand. But not so in the case of IKEA. The brand has now released a series of new films on TV and digital to bring to life some hero products from the brand. Quite literally! Every film has one main hero – an IKEA product itself, and well it is this hero that does all the talking. The treatment is a completely fresh one and the films are nothing like a typical product centric ad you may imagine. The films are all a part of a series and the team promises we will see something fresh in every film, with a different product playing a different character.

    IKEA India country marketing manager Ulf Smedberg says, “We at IKEA saw the need early on to find an emotional connection with consumers and their future relationship with our range. In order to de-dramatise and make parts of our range more attractive, inspiring yet even human, we created our new communication campaign which we internally call “Talking products”. In this series of short films, we let some iconic products speak and express their personality, in a fun and engaging way. The reaction so far been very positive, with people finding them to be surprising yet distinctively IKEA.”

    Dentsu Impact senior vice president Megha Jain Sadhwani adds, “The reason why IKEA is the world’s most loved Swedish home furnishing brand is its products, they are the heroes that make this brand what it is. The intent behind this series of films is to introduce these heroes to the Indian audience in a typical IKEA style – simple and playful, and what better way to do this than to let the products do the talking themselves, literally!”

    Dentsu Impact Bangalore creative head Amish Sabharwal spoke about the creative concept behind these films and said, “IKEA is known for great creative formats across the globe. This is our India attempt to add to that stellar reservoir. The products of IKEA are so intuitive, practical and magical that they deserve to be stars of every commercial, who needs celebrities?! That’s what we did. Each object has their own character, their own quirk, their own voice and they are unlike any other object you get in the market. The idea is to get audience to enjoy the storytelling and the magic of each product.”

    The films have been released on TV in Hyderabad and are available on the IKEA Facebook page and Youtube.

  • Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

    Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

    MUMBAI: Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly. After diversifying its services and market penetration over the past 10 years, the brand has launched this campaign to celebrate the people whose lives it has touched and who reflect the heart of Quess Corp.

    Excited with the success of the campaign within months of its launch, Group CEO, Subrata Nag said, “We are now a billion dollar company and we have achieved this milestone in 11 years through continuous hard-work, perseverance and a collaborative effort towards one goal.  What started off as staffing solutions provider has now become India’s Leading Business Services Company.  We are happy to touch the lives of millions of Indians over the course of this incredible journey and we feel now is the right time to share our story with all.  Through the ‘IamQuess’ campaign, we are directly communicating with the end-user of our services as well as our customers who have always believed in us. At the same time, we have also initiated a conversation with the decision makers of the organizations to partner for mutual growth.”

    Through this unique initiative, Quess Corp aims to showcase itself as a preferable partner in forming lasting collaboration with key stakeholders including shareholders, customers, business partners, government and media for their business offerings. The campaign comprises, among other things, print ads in newspapers and magazines, online, social media, outdoor ads at Bengaluru Airport.

    ‘’We strive through collaboration to deliver the best of service to our clients. Our employees have been an integral part of our phenomenal transformation and IamQuess campaign has given them a platform to share their success stories and celebrate their professional & personal growth. We believe we are building a new India and that there is a bit of Quess in every factor that represents a prosperous India,” said Vinay Rao, Head- Marketing & Communications, Quess Corp.

    One of the primary reasons behind conceptualizing the campaign was to highlight how Quess, a conglomerate of 30+ companies, has become a catalyst in India’s economic and social growth. However, very few people are aware of Quess’ contribution to the growth of its clients, employees and the country at large. Quess Corp selected The Co. as the campaign concept partner based on the agency’s experience and expertise in offering integrated marketing and brandbuilding solutions. The campaign highlights Quess Corp’s value addition to the economy by being involvedin all aspects of life by providing services in various sectors. The print ad shoots were conducted by Believe Films.

    “The person who sold you your mobile phone, the guy who serves you your favorite latte or the delivery boy you brought you your last online order; the developer who invented your company’s on-boarding app or the workforce behind India’s metal industry- we don’t remember their faces, why, we don’t even give them a second thought, but they touch our lives in ways we can’t even imagine. The ‘I AM QUESS’ campaign is a simple but powerful way of letting people know how much Quess contributes to their lives. The campaign also instills a sense of pride among people who are associated with Quess in one way or the other. Each one of Quess’ employees, stakeholders and clients is part of its astounding success. It is a shared existence where we all grow together in every way possible and no one gets left behind.” says Sanjay Menon, Founder & MD, The Co. The advertising agency behind the campaign.

    With over 10 years of experience in the business services sector, Quess Corp today has more than 2,72,000 employees and 1,700 clients across five sectors namely Industrials, Facilities Management, People Services, Technology Solutions and Internet. Headquartered in Bengaluru, India; the brand has presence in 10 countries across North America, South America, Middle East and SSE Asia.

  • Bathsense launches new campaign with Rajkumar Rao

    Bathsense launches new campaign with Rajkumar Rao

    MUMBAI: Bathsense is a creation from Asian Paints, and represents the brand’s first complete bathrooms offering in the bath category.

    Bathsense is a collection of exemplary bath fittings and sanitaryware products that aims to simplify the user’s bathroom life with a host of truly unique features. Coming with the experience and legacy of Asian Paints, Bathsense presents unmatched aesthetics in design, quality, functionality and durability.

    To introduce India to Bathsense, Asian Paints has launched a 360 degree campaign, centred on a series of TVCs for North India. The TVCs were supported by an outdoor, print, digital and radio campaign, various activations and other point-of-sale elements for dealers, plumbers and customers. The entire campaign was conceptualised and created by Madison BMB, a unit of Madison World.

    The concept of the campaign, including its tagline ‘Bathrooms that understand you’, came from a powerful insight: today, bathroom products come in endless shapes and designs, but what one wants is a bathroom that smartly understands his/her bathroom expectations, including qualities like hygiene and durability.

    Bathsense backed this with impactful features like abundant flow even at low pressures, self-cleaning showers, water-saving faucets and many, many more. The TVCs aimed to not only introduce these product features in a memorable way, but also showcase a unique, humorous story that could easily stand out amidst the plethora of invisible bath ads today.

    The story essentially takes place in a Bathsense bathroom that understands its main user so well, he has chosen to live in it. By existing completely in a beautiful bathroom space, the story uses both quirkiness and simplicity to talk about how Bathsense products understand the user, even if the outside world might not. The repeated use of the phrase ‘Isse pata hai’ (this understands me) makes the film even more quotable and memorable. The phrase is also utilised in other elements of the campaign to provide continuity with the films. The story called for a main character who could be charming, easy-going, funny and yet classy, sometimes at the same time. Rajkumar Rao, a highly-respected Indian actor who has garnered critical acclaim for providing thoughtful performances in memorable films, was chosen for the North Indian (Hindi) film.

    Asian Paints Home Improvement vice president Pragyan Kumar says, “Apart from having great designs that look beautiful, Bathsense is committed to provide innovative solutions to problems that have remained unanswered for long. We strongly believe that the campaign will help us seed brand Bathsense in the market and establish clearly to our customers that we are here to offer solutions that truly understand them.”

    Madison BMB CEO and chief creative officer Raj Nair adds, “In today’s day and age, it seems almost old fashioned to find a brand’s virtue in the brand’s features themselves. Having said that, when we realised the features of brand Bathsense were as distinctive as they were, we thought why not build the proposition around the features themselves. Then came the added bonus of Rajkumar Rao who with his performance has made the campaign more memorable. Plus the music in the films is extremely quirky and catchy as well. In fact, seeing the instantaneous positive response of the dealers at the launch was an incredibly satisfying conclusion that should resonate well with consumers too.”

  • Reliance Jewels launches digital campaign for Diwali

    Reliance Jewels launches digital campaign for Diwali

    MUMBAI: With the arrival of festive season, Reliance Jewels has geared up with exceptional Dhamaka offers along with a string of services and benefits for the festive shopper.

    In addition to discounts, Reliance Jewels is also celebrating the joy of ‘Jab Dil Chahe Diwali Moment’ with its latest digital campaign. The brand launched the new campaign to reach out to the existing as well as prospective consumer base to spread awareness about safe jewellery purchase scheme, thereby making jewellery shopping a pleasant experience.

    Reliance Jewels CEO Sunil Nayak says, “The newly launched digital campaign will talk about Reliance Jewels’ special offers this festive season along with additional benefits such as complete rate protection, Full Return on Old Gold Exchange and Free Jewellery Insurance. We understand and value our customers and aim to bring only the best offers and benefits for them combined with superior quality, exquisite designs at our showrooms.”

    With the entire country coming together during this season to share joyous moments and memories, the wide variety of traditional and contemporary fine jewellery designs at Reliance Jewels makes it a one-stop shop destination for festive shopping and gifting.

    Reliance Jewels’ festive campaign advocates its relevance and existence in the customer’s entire life cycle and promises to be with them at every moment. Along with excellent offers the campaign also delivers on the value proposition to its customers.

    Reliance Jewels is present in two different formats – Standalone Showrooms and Shop in Shop (SIS). Currently operating through 58 showrooms and 36 SIS, Reliance Jewels is rapidly expanding its base across the country and is set to cross 100 point of sales before Diwali. While Reliance Jewels showrooms offer a spectacular variety of designs in its collections and has an ornament for every personality and every occasion, on the other hand Reliance Jewels Shop in Shop offers light weight, trendy and stylish fine jewellery at an affordable price.

    With maximum focus shifting towards customer centricity, new innovative designs and offering unique value proposition to its customers, Reliance Jewels is expanding rapidly. For the patrons the upcoming showrooms will provide an ethereal experience as they walk into a dazzling environment replete with alluring displays of gold and diamond jewellery against rich and opulent decor.

    The brand deals in 100 percent BIS Hallmarked Gold and every diamond used is internationally certified by independent certification laboratories. All Reliance Jewels showrooms have QC Tech Rooms for repairs and Karat Meters for customers to assess purity of gold free of cost. Apart from this the brand also offers loyalty points on every purchase.