ITV

Category: Ad Campaigns

  • Legrand India salutes electricians this festive season

    Legrand India salutes electricians this festive season

    MUMBAI: This festive season, Legrand India, the global specialist in electrical and digital building infrastructure honours and celebrates electricians-the unsung heroes of Diwali.

    The company, as a part of its flagship ComeHomeToCelebrations campaign, announced its newest Diwali campaign where it salutes the hard-work of the electricians and surprises them and their family members.

    As a part of this campaign, the company plans to reach out to electricians from across 15 cities on ground and light up their homes while the electricians themselves are busy lighting our homes.

    Electricians are the busiest lot during festivities, especially Diwali. These heroes don’t get time to decorate their homes, celebrate with their families and it's because of them that any festival comes to life. Legrand captures this beautifully through a short digital film. The company will also associate with popular online influencers to maximise viewership for this film. The festive fervour will be brewing on the company’s social media channels on Facebook, Instagram, Twitter and Youtube.

    Legrand India vice president marketing Sameer Saxena says, “Electricians are the backbone of the trade that Legrand is in and we wanted to do this for a very long time. This campaign captures the importance of electricians in our day to day lives and depicts how we are so busy in our lives that we sometimes don’t pay attention to people who help us make our lives simpler. This campaign is our way of paying tribute to all our electrician partners and we are emotionally invested in this campaign.”

    Commenting on the business objective behind the campaign, Saxena said, “The essence of #ComeHomeToCelebrations is celebrating family bonds, celebrating joy, love and sharing it with people around us. This campaign also derives from the same theme. Legrand India over the past few years has ramped up its digital presence through video based content and we want to present this film to our consumers so that they recognise and celebrate these heroes with us.”

    The company also wishes to strengthen its connect with its electricians and build greater affinity for the brand. 

    A global specialist in the electrical & digital building infrastructure, Legrand is a Euro 5.5 billion (Rs 470.2864 crore) group based in Limoges, France.

    The group has manufacturing facilities in 90 countries and its products are sold in over 180 countries. Globally, Legrand is a leader in wiring devices and cable management with a global market share of over 20 per cent and 14 per cent respectively. Legrand also enjoys leadership positions in at least one of its major business areas in a number of countries including France, Italy, Russia, Brazil, Mexico, China, and of course India. 

    Legrand India offers a wide range of products in the categories of energy distribution, wiring devices, home automation, structured cabling, lighting management solutions, cable management and industrial application products. It is an undisputed leader in MCBs, RCDs and DBs and a strong No. 2 in wiring devices. Apart from this, the company also holds a leading position in home automation, MCCBs and cable management systems.

    #ComeHometoCelebrations is a digital initiative by Legrand India that captures the fervour of the festive season. The company has been celebrating the spirit of togetherness, warmth and love through video content that connects with the emotional and festive mood that prevails in India throughout the year. The company started the digital platform with the #ComeHometoPujo in 2016 and after a successful response from the audience, it decided to envelope other festivities into its fold with a larger #ComeHometoCelebrations. The company reaches out to all the geographical locations and taps all the key areas celebrations through the digital property.

    Legrand India plans to make this campaign bigger and better every year and expands its reach.

  • HP India urges support for local artisans & street vendors

    HP India urges support for local artisans & street vendors

    MUMBAI: As part of HP India’s #TuJashnBan campaign, the tech company has launched a digital video on the occasion of Diwali, Umeed ka Diya.

    The video strikes an emotional chord to emphasise the need to buy products from local artisans and street vendors during Diwali. It resonates the message – “One small step taken by all of us can bring along a big difference in someone else’s Diwali” and encourages the viewers to support street vendors.

    The three-minute video created by Autumn Worldwide shows the story of a child’s genuine concern for a street vendor, ‘Amma’ whose efforts to sell ‘diyas’ is not receiving a good response. To help ‘Amma’, the child designs, prints posters with her image, with the help of HP notebook and printer, urging people to buy ‘diyas’ from her. This leads to increased footfall which helps ‘Amma’ to sell all her ‘diyas’. The necessity of a childlike innocence to help the local street vendors is marvellously captured in this short video.

    HP India is also putting concerted efforts to promote local street vendors by creating awareness through newspaper inserts, carrying their photo with the address. In addition to this, some of the major HP world stores will be lighted up by the ‘diyas’ purchased from street vendors.

    Speaking about the film and the larger thought ‘#TuJashnBan’, HP India country marketing director Neelima Burra says, “At HP India, we believe in giving back to the society, and Diwali is just the right festival for us to come up with this inspiring campaign; where technology acts as an enabler. It is heart-warming to see how a small act of empathy can have a positive impact on someone else’s life. We all should pledge to make this Diwali a brighter one for at least one street vendor out there.”

    Autumn Worldwide vice president Sahil Trehan adds, “The Diwali season always witnesses a huge influx of campaigns to draw audience attention in varied ways. With this video, we wanted to highlight an emotional reason that can create a positive and tangible impact in people’s life. The idea about how small acts of kindness can create an impact on someone’s life. We hope this film can make a difference and people go and buy from street vendors.”

    The video released on various digital platforms of HP India has gone viral with over 2.3 million views and more than 60 thousand shares on HP India social platforms alone in just 2 days.

  • Greenply urges people to go noise free this Diwali

    Greenply urges people to go noise free this Diwali

    MUMBAI: Greenply, known for its innovative ad campaigns, has an important message to share with everyone this Diwali season.

    Its brand new audio visual campaign spanning 45 seconds which has been widely shared on social media grips the attention of the audience by capturing the trauma faced by animals due to the noise created by firecrackers during the Festival.

    The trend of bursting fire crackers has been around for a long time but apart from affecting the environment gravely over the last several years, it brings with it a disturbing experience for the animals around us.

    Greenply thus urges people to go noise free this Diwali so that the joyous festival doesn’t turn into a cause of trauma for the creatures around us. Unlike us, they do not have voices to express their distress.

    They look up to their compassionate and responsible human friends to be their advocates.

    The video encourages people to make their pets as well as all animals around us be a part of Diwali by making it noise free and sharing pictures with the hashtag of #WontHideFromDiwali.

  • Brand Factory takes a quirky take on how things go overboard during Diwali

    Brand Factory takes a quirky take on how things go overboard during Diwali

    MUMBAI:  Diwali known as the festival of lights, brings with itself a gigantic festive fervour that's filled with fun, happiness, love, family bonding, and not to forget — the gifting and shopping frenzy. And no brand wants to miss out the opportunity to connect with its audience through a heart-touching and emotional content.

    Brand Factory, breaking this clutter, has launched a digital film – #Diwali365Days, which shows there is every day Diwali at Brand Factory because of amazing discounts 365 days on 200+ fashion brands.

    The film captures the essence of how Diwali also means dramatisation of everything. There are countless greetings from random numbers to mandatory office celebrations to never-ending selfie sessions. It is something we don’t opt, but our celebrations are incomplete without it. Through a quirky narrative, the digital film showcases such instances which do get overwhelming. 

    The film was a big hit among millennials and garnered over 2 million views and 200+ shares in just 5 days.

    Brand Factory chief marketing officer Roch D’Souza says, “During Diwali, brands usually take an emotional or social hook to convey a message. But at Brand Factory, we decided to take insights from things that usually happen during Diwali and give a quirky spin to it. So, we decided to have a digital film which will resonate with our audience. At the same time, we ensured to enhance the brand proposition of discounts 365 days which the film does it aptly.”

    Brand Factory, a Future Group concept, is India’s leading chain of fashion discount stores with 72 outlets across 30 cities in India. It offers 200+ Indian and International fashion brands at 20-70 per cent discount, 365 days a year. It also offers a diverse range of merchandise at absolutely great prices in a refreshingly enjoyable ambience. Brand Factory stores include men’s formals, casuals, youth wear, women’s wear, sportswear, kids wear, footwear, accessories and more.

  • This Diwali Vodafone says, #LookUp

    This Diwali Vodafone says, #LookUp

    MUMBAI: From meeting family members, shopping for colourful lanterns and new clothes, enjoying homemade sweets, to shopping online, exchanging greetings on mobile, share update on social media, get gifts delivered on our doorsteps – Diwali celebrations have changed over the years, losing some of its familial togetherness to the easy lure of the digital world. Identifying the need for people to connect and have real conversations, Vodafone is again encouraging us to #LookUp and this time around, celebrate Diwali with our families, by keeping down our devices.

    Vodafone has launched a heart-warming video under its successful #LookUp campaign, urging viewers to celebrate Diwali with each other rather than with devices.

    The film brings out the changing nature of Diwali celebrations seen through the eyes of a kid. It shows the contrast between how Diwali was celebrated traditionally by the child’s father with lots of love and warmth and how it is perhaps celebrated presently. With its stark difference, the film shows how technology sometimes takes over and people lose out on the connections that really matter.

    Vodafone India EVP marketing Siddharth Banerjee says, “In the hyper-connected world, Vodafone again reiterates the need for real conversations, especially on occasions and festivals. Our #LookUp campaign has resonated well with our audience-generating online and offline talkability and driving up brand preference for Vodafone. Hence, after delighting our audiences on Valentine’s Day / Father’s Day and Friendship Day with #LookUp messages, this time around, we are extending our #LookUp philosophy to Diwali encouraging viewers to celebrate with family and friends in essence, the connections that really matter.”

    Ogilvy executive creative director Kiran Anthony adds, “In this film we see a modern family through the eyes of a child who while excited to read his dad’s essay on Diwali, sees the family around him in complete contrast. Our endeavour is to remind people that while phones do play an integral part in our daily lives, it is perfectly fine to put them aside during those special occasions & celebrate with your loved ones.”

  • Dentsu Impact launches brand campaign for Maruti Suzuki ARENA

    Dentsu Impact launches brand campaign for Maruti Suzuki ARENA

    MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the first brand campaign for Maruti Suzuki ARENA.

    Positioning Maruti Suzuki ARENA as a ‘car buying experience designed with you in mind’, the campaign has Bollywood superstar Varun Dhawan as the face.

    Maruti Suzuki Channel has been the starting point of millions of new car journeys in India. It has constantly evolved to fulfil the needs and aspirations of Indian car buyers. This customer-centricity has led to the birth of the Maruti Suzuki ARENA experience, which has been designed for the young and modern India.

    With warm and friendly relationship managers, value-adding technology like car customisation screens, and thoughtfully designed spaces like coffee consultation zone and owner’s lounge, Maruti Suzuki ARENA experience has been truly designed keeping the customer in mind.

    Maruti Suzuki sells its vehicles through 4 sales channels, the existing Maruti Suzuki Channel, Nexa, Maruti Suzuki Commercial and Maruti Suzuki True Value. And since its launch on 31st August, 2017, all the existing Maruti Suzuki Channels are now being revamped to Maruti Suzuki ARENA.

    As their longstanding partners, Dentsu Impact has been involved to create a seamless car buying experience at Maruti Suzuki ARENA by redesigning showrooms, introducing online to offline consumer journey, implementing new brand identity and creating content at various touchpoints across the showroom.

    With this campaign, it intends to build awareness about the new Maruti Suzuki ARENA while showcasing the dynamic, trendy, social and connected aspects of the experience.

    The campaign brings to life the experience of ARENA by leveraging Varun Dhawan. Through Varun, the campaign depicts what each element of the showroom does for the customers. Whether it is the feeling of warmth, the ability to customise, or the seamless connectivity between digital and showroom – it is an experience that starts when you think about buying a car, but stays with you for life.

    The tonality of the campaign has been crafted based on the Brand Maruti Suzuki ARENA, as well as being cognisant of maintaining its distinction as a brand that caters to the new-age first-time car buyer who is a looking for a tech-enabled, friendly, trendy, and connected experience.

    Dentsu Impact national creative director Anupama Ramaswamy says, “Maruti Suzuki ARENA is a change which happens once in many years. In this case, it is not about a single purchase or transaction. Maruti Suzuki ARENA has been designed keeping the customer right at the center. Making it an experience that revolves around him or her. One which goes beyond the showroom, just like a relationship which is built to be cherished lifelong. This core thought is reflected in the campaign idea ‘A destination called you. A feeling called Maruti Suzuki ARENA’. The campaign is a celebration of the ARENA experience, which is trendy, connected and social. The reason for choosing Varun Dhawan as the brand ambassador is that he is young, talented, extremely energetic and socially wired, making him the perfect fit for Maruti Suzuki ARENA.

  • Bollywood Celebrities join the bandwagon to create fun videos on the LIKE App

    Bollywood Celebrities join the bandwagon to create fun videos on the LIKE App

    MUMBAI: LIKEApp, a popular short video platform with special effectsapp has recently announced its association with Bollywood celebrities and influencersfor itsDiwali Campaign. The star list includes the likes of Disha Patani, Sunny Leone, PrinceNarula along with wife Yuvika Chaudhary, DivyankaTripathi, Nia Sharma and Aditi Bhatia.

    With Diwali just around the corner, celebrities are busy creating fun videos using the LIKE App, for their followers. With shoots already underway, these celebrities are leaving no stone unturned to curate innovative and engagag content for their followers, wishing them a Happy Diwali. From showing their moves to lip syncing songs and dialogues to being innovative while using the app’s special features like Music Magic and 4D magic; these celebrity videos promise to be fun and entertaining, thus encouraging their followers to try their hand at video creation. The app through this association is also looking to promote its special challenge#LIKE20Million that will be launching in the Diwali week. 

    Speaking on this occasion, Aaron Wei, Vice President, BIGO Technology shared, “We have always received an overwhelming response from our users in India. Our associations with some of the most liked personalities in the country is an attempt to encourage more people to become creative and share their passion and creative expression through the videos they create. We look forward to receiving a phenomenal response from the audience and join in the celebrations this Diwali season.

  • GoQuest Digital Studios releases promo for Volkswagen Ameo Cup 2018; ropes in Dsport, Sharechat, Jio Cinema & Yupp TV as partners

    GoQuest Digital Studios releases promo for Volkswagen Ameo Cup 2018; ropes in Dsport, Sharechat, Jio Cinema & Yupp TV as partners

    MUMBAI: 10 races, 3 cities, 5 gruelling months and 20 racers all contending for the top spot, the Volkswagen Ameo Cup is India’s only one-make championship motorsports race that promises a rush of adrenaline! This year, GoQuest Digital Studios, the only independent end-to-end boutique content studio in the world backed by GoQuest Media Ventures, will showcase the event in a series that brings audiences much closer to all the racing action as the teams try to win India’s most coveted one-make motorsports title! The show, hosted by noted Indian presenter Sukhmani Sadana, released its first promo, flagging off the the Volkswagen Ameo Cup journey in style!

    The GoQuest Digital Studios team has roped in Dsport as the official Broadcast Partner, Sharechat as the official social media partner, Jio Cinema as the show’s telecom partner. It also has Yupp TV (OTT partner), Girls XP (lifestyle partner) including YouTube, Facebook and Instagram.

    For the first time ever, GoQuest Digital Studios will distribute the series across 50 countries apart from India. The studio has conducted a lot of research to understand the target audience touchpoints, with an aim to make motorsports a lifestyle sport amongst Indian motorsports enthusiasts. The show will be available in English, Tamil, Telugu and Malayalam and will be produced at a scale that has never been attempted before by any independent content studio/partner in India. Along with Sukhmani, the audiences will get an in-depth perspective of what it takes to be the best racer in the championship. Exclusive behind-the-scenes footage, immersive camerawork and great stories from every corner of the pit- garage involving the pit crew, race engineers, safety practitioners and the racers themselves promises an exhilarating experience.

    Commenting on the Series, Darshan Bhatt, Director, GoQuest Digital Studios said “We at Digital Studios aim to showcase the iconic Volkswagen Ameo Cup in all its glory, focusing on the technology, team and the rigorous training sessions, fitness, and the other competitive challenges the racers have to endure to succeed at this championship. The show promises to satiate the racer in you and encourage motorsport among the young aspiring Indian.”

    Mr. Steffen Knapp, Brand Director, Volkswagen Passenger Cars adds “Volkswagen Motorsports has a rich history and legacy of nearly 50 years. In its 10th year in India, Volkswagen has worked relentlessly towards developing Motorsport talent in this country. It is our endeavour to inform and train the country’s young talent by providing them an unparalleled experience of true Volkswagen standards with the support of experienced Motorsport drivers invested in promoting and training the new generation. With the integration of Volkswagen Brand and Motorsports, we take this sport to the next level by showcasing the capabilities of a German build carline “Ameo” specifically ‘Made for India and Made in India’. The Ameo showcases its true competencies on the track and exuberates its performance, build quality and safety. Over the years, Volkswagen has received a tremendous response towards this sport and we’re confident of taking it a notch higher each year.” 

    Speaking on the development, Sunil Kamath, Chief Business Officer, ShareChat said, "We are extremely excited to be associated with GoQuest Digital Studios for the Volkswagen Ameo Cup 2018 as its regional social media partner. We believe that this partnership is aligned with our company’s mission. With this association, ShareChat aims to fill a yawning gap by bringing motorsport content to our users and encourage motor racing followers on our platform. Our aim is to constantly add new content genres and we believe that this championship will provide ShareChat users with a diverse and incomparable experience."

    Volkswagen Group India’s media and communications agency, PHD Media, also played a big role in providing insights from a brand’s perspective. The agency helped to develop stronger customer engagement and communication in the cities where the races were held creating a buzz that translated in great turnouts on the track!

    Speaking of the same, Ms. Jyoti Kumar Bansal, CEO PHD Media India said, “The Volkswagen Ameo Cup is one of India’s well-known races and its uniqueness lies in the fact that it is India’s only One-make championship. The amount of excitement, suspense, and exhilaration that this race generates is unparalleled. This year, GoQuest Digital Studios’ complete vision and style of presentation of the race will surely have audiences enthralled, and we feel great to be a part of the spectacle.”

  • The Spartan Poker launches #Don’tBurnCashEarnCash campaign

    The Spartan Poker launches #Don’tBurnCashEarnCash campaign

    MUMBAI: The Spartan Poker – India’s leading & most trustworthy online Poker gaming portal, is bringing forth another phenomenal Poker campaign for aficionados spread across in the country. This latest initiative by The Spartan Poker called #DontBurnCashEarnCash is extremely well thought of having being centered around the festive season of Diwali. With the festival of lights being just a few days away, the campaign also serves as timely activity considering the fact that Poker gaming witness a remarkable upsurge during the festive season.

    The idea behind the #DontBurnCashEarnCash campaign is to appeal to all Poker players and the general crowd alike that their hard-earned money should be spent wisely. The Spartan Poker promotes well-planned and logical spending in the sense that money should not be expended but invested. The campaign urges people to indulge themselves in activities which could see the money they invest multiply rather than spending it on things. Through this campaign, The Spartan Poker also highlights the fact that how Poker could also be one of the activities which can help people see their money increase. What drives people to the poker table is the game being all about a true test of skills and your presence of mind. Realizing you have earned enough for the moment and not wanting to experience a potential loss in the future, the game also provides one with the option to leave the table whenever they wish to do so.

    Commenting on the launch of #DontBurnCashEarnCash Poker Badshah and Co-Founder and MD of The Spartan Poker, Mr. Amin Rozani said “During the festive season of Diwali, we have seen people having a tendency to squander money without allocation and thought. This habit shares a lot with the tendencies seen in gambling since there is absolutely no guarantee on investment or the returns against the money invested that these individuals are making. On the contrary, Poker, if played in the right manner, is certain to reap dividends. We have always tried to create a difference in the society via various campaigns that we have implemented. We are positive that this campaign too will be received with much love and affection from our loyal fan base of poker players across the country”.

    As part of the #Don'tBurnCashEarnCash campaign, The Spartan Poker will be running many contests on the radio and digital platforms, which shall reach out to interested and avid poker players across the country. 

  • CEAT and Rohit Sharma Continue their Long- Standing Partnership

    CEAT and Rohit Sharma Continue their Long- Standing Partnership

    MUMBAI: CEAT Ltd. today renewed its association with one of world’s most swashbuckling batsmen; Rohit Sharma for a period of 3 years. Rohit Sharma is the first player in the history of cricket to score three double-hundreds in ODIs, an accolade that stands out among many others bagged in his career.  The graceful player will continue playing with a bat that prominently displays the CEAT insignia, in all formats of the game.   

    Currently part of the Indian cricket squad, Rohit has been a consistent performer across all the formats of the game. Rohit was given the opportunity to captain the Indian Cricket team for the first time when the Sri Lankan cricket team toured India in 2017. Since being given that opportunity, he has proven to be an exceptional captain as he won that series, the tri nation Nidahas trophy and the recently concluded Asia Cup. Rohit’s batting and captaincy was also pivotal in leading Mumbai Indians to victory in the 2013, 2015 and 2017 editions of the IPL. He recently broke Sachin Tendulkar’s record as he became the first batsman with six 150-plus scores in ODI’s. Over the years, Rohit has truly become one of the world’s best as he continues to play crucial knocks for club and country and continues to smash records.

    Commenting on the partnership, Mr. Anant Goenka, Managing Director, CEAT Limited said, “We are proud to extend our relationship with Rohit Sharma who has been a stand out performer across all formats of cricket. Rohit is not only an extremely talented batsman, but also a great leader and an inspiration to young aspiring cricketers. Our association with Rohit has been extremely fruitful for the brand CEAT and we are extremely happy with this long term association.”

    On his renewed association, Rohit Sharma said, “I am really happy to be continuing this association with CEAT. I am extremely grateful for their backing and they have been a great support to me. These last 3 years have been very memorable and productive for me personally. I am looking forward to continuing this association with this prestigious company for many more years to come.” 

    CEAT has its roots gripped with cricket, including its partnership with IPL for the Strategic Time Out segment and the CEAT Cricket Ratings that recognizes and rewards the exceptional performances of players on the international stage. Rohit is joined by Ajinkya Rahane, Ishan Kishan, Shubman Gill & Harmanpreet Kaur as cricketers who currently have bat endorsement deals with CEAT.