ITV

Category: Ad Campaigns

  • Supari Studios produces new campaign for Clinique ‘We Hear You’

    Supari Studios produces new campaign for Clinique ‘We Hear You’

    MUMBAI: Digital content studio, Supari Studios, produced the latest campaign for Clinique’s Even Better range of products and  is directed by Sameer Ghauri. Bringing on board four diverse influencers, Supriya Joshi, Lisa Mishra, Leeza Mangaldas and Teena Singh, it put together a series of fun and spunky films that offer viewers a glimpse into each influencer’s personality.

    Supari Studios executive producer Mitali Sharma said, “With this campaign, we wanted to focus on the tagline ‘Even Better’ by bringing out the strong personalities of each of the influencers and how they don't like to settle in life, just like the Even Better foundation. We tried to encapsulate a piece of their life into the films by throwing in some minimal props that gave a suggestion of their profession. We also highlighted how Clinique Even Better Foundation helps each influencer, by mentioning a specific benefit of the foundation that works for them.”

    Ghauri said, "Our goal was to keep the tone of the films honest and real, complemented by clean and elegant visuals that are crisply edited to music handpicked to pair with each lady’s distinct personality. The colour tone of each film was also meticulously chosen to complement the different skin tones of our influencers. The aim of the films was to celebrate the diversity of smart, independent Indian women and at the same time highlighting that the brand caters to over 50 types of different skin tones, and I feel our films managed to achieve that quite successfully."

  • Brand Factory launches 3rd free shopping weekend campaign

    Brand Factory launches 3rd free shopping weekend campaign

    MUMBAI: Brand Factory by Future Lifestyle Fashions has announced free shopping weekend (FSW) with a tongue in cheek humour. The company tells its customers #DontShopAtFSW if they like being rewarded only with discounts. The third season of Brand Factory free shopping weekend will be held from 12 to 16 December 2018.

    The last two years of free shopping weekend saw great success, with lakhs of customers queuing up outside the stores. #DontShopAtFSW campaign received over 1.2 million views on Facebook. The campaign is supported by print, TV, digital, OOH, radio along with corporate and student community tie-ups. This year, the event will be held on a scale larger than ever before with the increased store presence in Tier II and Tier III markets.

    Brand Factory CMO Roch Dsouza said, “This is one of our biggest property and we wanted our communication to not only be direct but also fresh and exciting. #DontShopAtFSW is not just an attempt to break the clutter but it’s backed by solid consumer insights. We took this route for our digital campaign and both the films bring out the true customer experience when they hunt for deals online or during EOSS of full price retailers. They are as direct and convey the message spot on. We backed this idea with content and we are already witnessing some crazy response.”

  • KFC launches ‘Super Saver’ range

    KFC launches ‘Super Saver’ range

    MUMBAI: KFC India recently launched its all-new Super Saver range – a combo of KFC delicacies starting at Rs 99 with a new TVC conceptualised by Ogilvy India. The ad shows ‘President of KFC Land, Colonel Sanders’, floating in mid-air as he introduces the ‘unbelievable’ new offer.

    Ogilvy India senior creative director Krishna Mani said, “A range of your KFC favorites at a price point starting Rs 99 was actually too good to be true, even as brief to us. Therefore, the task was to find a creative way to deliver the incredible but true pricing to audiences. What better way than to get Colonel Sanders to create some magic at KFC Land.”

    KFC India chief marketing officer Moksh Chopra said, “We recently launched our new ‘Super Saver’ range offering both value and variety to consumers, starting at an unbelievable price point of Rs 99/- Though it sounds too good to be real – Super Saver is exactly what you see! Nothing but finger lickin’ good meal at an affordable price.”

  • Dentsu Impact, We Are Water Foundation promote #CloseOpenDefecation

    Dentsu Impact, We Are Water Foundation promote #CloseOpenDefecation

    MUMBAI: To mark World Toilet Day, Dentsu Impact, the creative agency from Dentsu Aegis Network, joined hands with We Are Water Foundation, CSR wing of Roca Bathroom Products Pvt Ltd and launched a social experiment ‘#CloseOpenDefecation’ at Sector 29—Gurugram, Haryana.

    A makeshift public toilet was constructed, the inside of which was a site – perhaps common to 250 million people in rural India – a railway track that’s used as an open defecating area. Children and women holding placards delivered the hard facts and adverse effects of open defecation. Following the experiment several people pledged to #CloseOpenDefecation by signing up on the We Are Water foundation portal. With each sign up/pledge, the foundation contributed to the construction of more toilets.

    Dentsu Impact chief creative officer Soumitra Karnik said, “As advertisers, we must create communication which can assist the society we live in, in bringing about a positive change. As communication experts we can and should create content that delivers solutions that can impact a change in our society.”

    Roca India marketing head and We are Water Foundation India management trustee Mayuri Saikia said, “The problem of open defecation has always been prevalent in the country and still 250 million rural Indians continue to defecate in the open exposing them to various disease and mishaps. Through We Are Water Foundation we have been promoting healthy living, better hygiene and improved sanitation in the country and have done some truly impactful work over the years. When the idea was presented to us, we saw immense potential in it. So far, we have received a heart-warming response for the campaign as more and more are joining the cause with the foundation. As corporates and individuals, we need to realise that beyond government initiatives, we have so much power to drive the desired behavioral change towards usage of toilets and work towards the common goal to #CloseOpenDefecation.”

    Prior to the social experiment, a film featuring the plight of rural India was launched on social media platforms along with teasers. This was followed up by the Social Experiment film and the option to pledge and tweet was extended to the online urban audience.

    As revealed by Dentsu, ever since the movement, #CloseOpenDefecation has grabbed many eyeballs. It even trended at the no. 2 spot on Twitter for a day and has garnered 428k views so far.

  • THE GLENLIVET CELEBRATES LIFE’S DEFINITIVE MOMENTS IN ITS LATEST CAMPAIGN

    THE GLENLIVET CELEBRATES LIFE’S DEFINITIVE MOMENTS IN ITS LATEST CAMPAIGN

    MUMBAI: The Glenlivet, today, launched its new “THE Campaign” in India, celebrating the proposition of definitive moments in life.  In line with the brand’s modern & contemporary feel, this campaign is an evolution from the brand’s heritage as “The original one that set the standard” and is set to reinforce its role as a visionary within the category.

    The campaign has been introduced with two films – ‘The Bond’ and ‘The Memory’, demonstrating the beauty of the unspoilt world and encouraging consumers to seek out 'The' moments in their lives with The Glenlivet. The artistic representations help to show consumers that by looking beyond the ordinary they can unlock something special.

    Lately, in India, achievers are getting younger and their world is getting busier. In their frantic struggle to the top, they are losing touch with emotions that are truly special in their lives. The Glenlivet, as a brand, aims to identify and celebrate these special emotions or moments that our target audience, senses a connection with. It is the distinct character of such emotions, that inspired us to tell a story of an inimitable bond between two people, and a deep-rooted memory that still plays vividly in one’s mind, through this endearing and culturally true campaign.

    Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “The Glenlivet campaign has been designed to celebrate THE moments, which allow us to lead richer and more fulfilling lives. Given how the young achievers are graduating to finer things in life, it was time, we welcomed them to the world of The Glenlivet. Our latest campaign reiterates that in a world with an oversupply of everything- glut, plenitude & noise, what we need is those definitive moments and the Three letter word “The”, an iconic & distinctive symbol, reinforces the same.”

    Miriam Eceolaza, Marketing Director, The Glenlivet comments: “The Glenlivet campaign is our most ambitious to date. It’s a modern and contemporary campaign that stays true to our heritage. India is a key market for The Glenlivet, and we have created this specific campaign to celebrate some of life’s definitive moments of the Indian consumer.”

    Janmenjoy Mohanty, Regional President-North & East, Lowe Lintas India comments: "Sometimes the most impactful way to put across the brand message is through good old story telling. We chose the most endearing stories that celebrate definitive emotions in an individual’s life. Each one has been painstakingly crafted with a fine mix of stunning visuals, underplayed emotions and music that talks to the soul. We hope each of these stories manage to touch a chord with our target audience."

  • OMD India’s campaign for Dalda shines at Drum’s Social Purpose Awards 2018

    OMD India’s campaign for Dalda shines at Drum’s Social Purpose Awards 2018

    MUMBAI: Marketing performance company OMD India has announced that its campaign ‘#PehleTum’ for Dalda Cooking Oils won the award for ‘Best Integrated Marketing Campaign’ at the Drum’s Social Purpose Awards 2018 in London last week. The win comes shortly after the campaign won the Mumbrella Award for Bravery at the Mumbrella Asia Awards 2018 last month.

    ‘#PehleTum’ (You First) campaign was designed to promote gender equality, specifically targeting those households where women take the sole responsibility of cooking for the entire family and only eat after ensuring everyone else has eaten. Dalda Cooking Oils partnered with Leo Burnett and OMD India to create this campaign urging husbands and families to offer the first bite of every meal to the women of their household.

    OMD shares that in order to drive change it utilised a ‘judiciously woven mix of media, with each medium planned and integrated in a manner that added relevance, weightage and a new meaningful layer to the core communication of #PehleTum’. The compelling campaign reached over 14 million people through various touch points while increasing brand recommendation for Dalda Cooking Oils by 85 per cent.

    Commenting on the win, OMD India CEO Priti Murthy said, “I am extremely proud of the team for their media approach on this campaign, facilitating the amplification of such an important message in today’s society. These latest recognitions are a testament to the brave work we do at OMD India to help our clients cut through the clutter and generate real impact for their brands.”

    Bunge India marketing head Milind Acharya added, “A very simple insight that led to #PehleTum was; with changing times, shouldn’t the homemaker be a part of the dinner table along with entire family which, in our society is an important aspect, where family matters are also discussed. We attempted to put this onus on the Male members of the family to invite her to take her rightful place. As Dalda oil is an integral part of any meal, the homemaker is also an integral and equal part of the family and all related matters. Recognition of the campaign and its thought encourages us to continue such efforts, which are relevant for the brand, the consumer and the society.”

  • Housing.com to launch ‘Ghar dhoondhna koi inse seekhe’ campaign

    Housing.com to launch ‘Ghar dhoondhna koi inse seekhe’ campaign

    MUMBAI: Real estate platform Housing.com will launch its new TV campaign “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara Advani on 7 December 2018.

    Created by Lowe Lintas, the campaign aims to target the millennial home-seeker in major cities in India. It will be amplified across TV, print, digital, radio, cinema, DTH, and outdoor media. The total spends across platforms will be around Rs 35 crore with a major thrust on television followed by digital.

    Lowe Lintas regional president – north and east Janmenjoy Mohanty said, “Our first set of commercials for Housing.com reflects an emerging theme born out of the growing financial independence and enhanced digital footprint of women – not only they are key decision makers in the home-buying process, they’re also showing the world the new way to choose a house. That’s why we say, “Ghar dhoondna koi inse seekhe".”

    As revealed by the real estate company, the campaign is being launched to celebrate the increasing participation of women in the home buying journey. The campaign draws insight from a consumer behaviour study conducted by Housing.com, wherein the trend shows that women participate in equal measure during home search and in fact are found to be more diligent, rational, and practical in their approach than men. The study discovered that the involvement of women between the age group of 18 and 34 (millennials) is growing rapidly in property-related decisions. In 2016, women users accounted for 51 per cent of the sessions online, while men accounted for 49 per cent. So far in 2018, women account for 54 per cent of online sessions on Housing.com, and the share of men in this regard has fallen to 46 per cent.

    Housing.com head of marketing Snehil Gautam said, “As a technology leader, we always strive to create an unmatched experience for our customers through our robust tech platform. Our new campaign ‘Ghar dhoondhna koi inse seekhe’ is based on a simple yet endearing creative coupled with captivating music, which will resonate well with our audience across segments. The viewers would somewhere see their own reflection in the protagonists during their home-search journey. The campaign also includes creatives that explain the smart search features being introduced.”

    Housing.com CBO Mani Rangarajan said, “We have been very focused on business and our numbers reflect the same.  Our revenue y-o-y in FY18 grew at 125 per cent and we have already achieved a growth of 95 per cent y-o-y in H1FY19. Our listings on the platform in H1FY19, have shown a robust growth of 90 per cent. The brand campaign will further reinforce our promise of delivering unparalleled value to our partners and customers.”

    The campaign also highlights the brand’s ‘Smart Search Technology’ that enables users to find their dream home by providing in-depth information in a structured and effortless manner. It helps users to quickly and efficiently compare price trends by locality, identify nearby amenities in the neighbourhood such as schools, hospitals, supermarkets, and ATMs among others and find customised home listings of their choice be it in the luxury, affordable, or ready-to-move-in segments.

  • HDFC Bank to organise 12th edition of blood donation drive

    HDFC Bank to organise 12th edition of blood donation drive

    MUMBAI: HDFC Bank is all set to organise the 12th edition of its national Blood Donation Drive on December 7. This drive is part of HDFC Bank’s Parivartan; its umbrella brand for all its social initiatives. The campaign inspire and encourage more and more people to come forward to donate blood.
    As a run-up to December 7, the Bank has initiated a campaign #StopMithani #YourBloodMatters, where inspiring stories involving ordinary citizens are being communicated as role models for society, particularly the youth to emulate and donate blood. This will help bridge the annual deficit of 1.9 million units India faces when it comes to availability of blood.

    Mr. Rajdeepak Das, Chief Creative Officer (South Asia) & Managing Director Leo Burnett had to say about the campaign, “Communications is best created when we tap into an insight that is universally relevant. It’s about looking at it from the consumer’s perspective. At Leo Burnett we refer to this as the HumanKind approach. Usually blood donation narratives have been told from the recipient’s perspective we decided to change this. Let’s look at it from the donor’s perspective. A serial donor’s perspective. Someone who has been donating for a long time. In Mr. Mithani we found an extraordinary donor – a donor like no other. He is 65 and advised not to donate anymore, his story is compelling enough to get the youth of the country to get behind the cause of blood donation. Hopefully, it will move you to share and most importantly sign up to donate.

    Jyotindra C Mithani, a 64 year-old resident of Mira road in Mumbai is one such inspirational story. Over the past 40 years, Mr. Mithani has donated blood 151 times. He first donated at the time of the 1971 Indo-Pakistan war, when there was an appeal for blood for our armed forces. Since then, he’s made it his life’s mission to do his part to bridge the gap between demand for safe blood and its supply. His inspirational record of donating blood on average 4 times a year will end once he turns 65. Mr. Mithani refuses to stop despite the medical advisory owing to his advanced age. This stand by Mr. Mithani to ‘only stop when India starts’ forms the crux of the Bank’s campaign where the message is ‘to galvanize Indians to do their bit and stop Mr. Mithani’.

  • Hershey’s Kisses releases first India TVC

    Hershey’s Kisses releases first India TVC

    MUMBAI: Hershey India, a part of The Hershey Company, has announced the release of the first ever India TVC for its recently launched iconic and globally-loved ‘Hershey’s Kisses’ chocolate.

    The new TVC, featuring Hershey’s India brand ambassador Tara Sharma, primarily focuses on how the chocolate enables endearing everyday moments of bonding and affection with loved ones. It celebrates the unique shape and wrapping of Hershey’s Kisses that makes every single one perfect for sharing with dear ones.

    Speaking about the product launch and the brand’s marketing plans, Hershey India managing director Herjit Bhalla, said, “We leveraged The Hershey Company’s rich chocolate heritage and expertise of 125 years, with the launch of the iconic Hershey’s Kisses chocolates. Hershey’s Kisses is a global symbol of affection and we have brought this alive in the new TV campaign.”

    Hershey India marketing director Sarosh Shetty said, “In India, we have created a strong and consistent Hershey’s brand that is now a leading player in every category that it is present in. The Kisses launch film is an extension of the Hershey’s brand promise in India. It celebrates the unique product proposition of Hershey’s Kisses. This delightful chocolate enables one to build a special bond with their loved ones. It is often about those simple, everyday ways to show you care – which often isn’t only words”   

    The TVC will be played on leading southern channels. This campaign will further be reinforced by an extensive 360-degree campaign across mediums.

  • GoDaddy launches marketing campaign “bijness Bhai” with MS Dhoni

    GoDaddy launches marketing campaign “bijness Bhai” with MS Dhoni

    MUMBAI: GoDaddy, one of the cloud platforms dedicated to small and independent ventures, today launched its new integrated marketing campaign focused on educating entrepreneurs in India about the value of creating an online presence for their business. The campaign is conceptualised by Lowe Lintas.

    The aim is to help people understand the ease and affordability of building a website with the robust ecosystem that GoDaddy offers, to manage and grow their businesses.

    For this campaign, GoDaddy has signed MS Dhoni, former captain of the Indian cricket team, portraying a supreme mentor and guide as the “Bijness Bhai” (business mentor), the foremost authority on business for small business owners, entrepreneurs and individuals across the country.

    Commenting on the campaign and collaboration with Dhoni, GoDaddy India MD and VP Nikhil Arora said, "We are thrilled to be working with a global phenomenon like Dhoni and share our combined story. He represents a true voice of India with a successful professional journey, as a cricketer and now as an entrepreneur. Coming from a small town in the country, Dhoni has worked hard to gain prominence and achieve success by following his passion and doing what he believes in. We hope that his story can inspire and encourage business owners, especially in tier 2 and tier 3 cities across the country, to follow their dream and get their ideas online.”

    Together, GoDaddy and Dhoni will work towards encouraging people to turn their ideas into reality online. In line with the company’s commitment to offer products, services and support in local languages, the marketing campaign will be available in seven Indian languages, including Hindi, Gujrati, Kannada, Malayalam, Marathi, Tamil and Telugu, to help spread the message to people across the country.

    “Every successful inning requires a strong and stable mentoring. My association with GoDaddy on the next inning of my life is an assurance that I have a mentor and guide to help me reach my goals and bring my ideas to life,” said Dhoni. “Like me, for all aspiring entrepreneurs out there, with GoDaddy as your partner, your business can realise its true potential, equipped with the right online tools and solutions required to deliver a match winning performance on the challenging pitch of business that lies ahead,” he further added.

    "At GoDaddy, we are focused on supporting small businesses by helping them create an online presence to help their ventures grow and thrive. Through this campaign and our association with Dhoni, we want to create awareness about the benefits of going online, while demonstrating the power of our integrated suite of products and services to help emerging India transform digitally,” Arora added.

    Using an engaging narrative, the commercials illustrate how the company is strongly focused on supporting the growth of its partner ecosystem, by empowering them with digital solutions to quickly adapt to the changes in the business environment.