ITV

Category: Ad Campaigns

  • Zee Business Strengthens Programming, launches campaign to take CNBC Awaaz head on

    Zee Business Strengthens Programming, launches campaign to take CNBC Awaaz head on

    Emerged as a reigning player in the business news genre, ZEE Business has shown remarkable growth in recent times. The avg market share of the channel grew from an avg of 23% in Q4 17-18 to over 35% in Q3 18-19. The channel has been extremely aggressive in relooking at its programming as well as marketing.

    Anil Singhvi, Managing Editor, Zee Business says “the channel has relooked at the programming keeping consumer and credibility at the core of it. Our intent is to add value to our viewers by bringing the best business news analysis. We have also introduced segments like instant profit making tips looking at the market opening.”

    On overall stock market programming, Singhvi says “it has been focused on small and new traders enabling them to trade or invest comfortably. We are shifting viewers habit from saving to investment and helping to fulfill their financial inclusion agenda.”

    The channel has some of the successful new initiatives like Aaj Ke 2000 (a segment planned for intraday traders with limited money to book profit), Investment Gurukul (making the viewer comfortable with stock market operations), F&O Ki Pathshala (enabling traders for derivative trading in easy language), Desh ki Baat (a unique style political debate show in prime time). All these shows / segments have become very popular in short time and have really fueled the growth.

    Commenting on the new marketing campaign, Sujeet Mishra, Head Marketing, ZMCL says “Zee Business will keep strengthening its relationship with viewers and partners by constantly reinventing programming and communication. We have great content lineup and the best of business news analysts. The splendid growth of viewership is reflection of our growing trust and the campaign stunningly captures the spirit”.

    The channel also did some special shows recently like Zee Business Travel Awards in partnership with Mauritius Tourism, and multicity Dare to Dream Awards in partnership with SAP which were hugely successful. Now based out of the financial capital of India, Zee Business is all out to bring the best of content, analysis and experts for viewers.

     Zee Disclaimer: Confidentiality / Proprietary Note: This communication is confidential /proprietary and is intended for use only by the addressee. Zee Media Corporation Ltd. accepts no responsibility for any mistransmission of, orinterference with, this communication

  • BharatMatrimony launches ‘Find Your Equal’ campaign

    BharatMatrimony launches ‘Find Your Equal’ campaign

    MUMBAI: Matrimony Service, BharatMatrimony, has launched a new TV commercial “Find Your Equal”, starring MS Dhoni. Conceptualised by Planning Room, the ad is made with a sharp focus on women’s right to equality in a relationship and features MS Dhoni.

    Elaborating on the idea behind the campaign, Planning Room says, “Our idea came from observing lives of married couples across social strata. Women had many concerns …felt their partners took their opinions selectively. Their family influenced big and small things. Simple everyday work wasn’t shared equally. Every day roles played out at home had strong gender typecasting. These serious concerns were a big put off to most women of marriageable age. With the Idea – “FIND YOUR EQUAL” BharatMatrimony wishes to be the voice of millions of women who seek “Equal Relationship” in their marriage. We believe when partners in a marriage value equality, they see each other as equals, treat each other with respect, consider each other's needs, and support one another while pursuing their individual interest too. The campaign features MS Dhoni who plays an equal partner much like he does in his real life. We hope this inspires everyone to find their equal.”

    Matrimony.com founder and CEO Murugavel Janakiraman says, “BharatMatrimony is constantly looking to break new ground and change the social perspective about relationships and marriage. We understand and believe that marriages are happier and successful when there is equality in the relationship. The insight came from consumer interactions and through surveys on social media. It is BharatMatrimony’s endeavour to understand changing customer expectations and aspirations and to highlight the same to drive social change.”

    He adds, “Some years from now, we want to have played a significant role in bringing about equality in relationships. We constantly strive to offer services that are relevant to customers’ aspirations and therefore you will see changes in our product that reflect the woman’s right to equality in a relationship.”

    MS Dhoni, while talking about why he endorsed the brand and the concept said, “I believe in a woman’s right to equality in the relationship. I’m happy that BharatMatrimony is taking up this important cause to drive social change. I’m proud to be part of the #FindYourEqual campaign that has the potential to bring about a social change.”

    BharatMatrimony will soon launch a 360-degree marketing campaign featuring ads to target singles of marriageable age across TV, print, radio, and outdoor.

  • Vistara launches new brand campaign “Fly Higher”

    Vistara launches new brand campaign “Fly Higher”

    MUMBAI: Full-service carrier Vistara has announced its new high-decibel multimedia brand campaign dubbed ‘Fly Higher’. The aim of the campaign is to inspire air travellers to not settle for second best. The campaign has been conceptualised by FCB India.

    As per the brand, the Fly Higher campaign builds on Vistara’s promise to make people look forward to flying again and to expect the same level of class, quality, and attention to detail in the air as they expect in their other career, lifestyle, and travel choices.

    Vistara chief strategy and commercial officer Sanjiv Kapoor said, “At Vistara, we deliver a flying experience like no other airline in India. Our frequent flyers know this and tell us we have really made flying something they can look forward to again.  We want to bring this message to a larger audience through this new campaign. You have a choice of airlines when it comes to flying – why not choose the one that aims higher, treats you better, and continues to find new ways to delight customers? Good enough is not good enough for the corporate high flyers and successful millennials of today, why not choose an airline that thinks like you do, that understands you and respects your needs? Why not Fly Higher?”

    The new integrated campaign is scheduled to go on-air on 14 December 2018 and will run for approximately 75 days from the launch. The campaign will be deployed across multiple platforms including digital, TV, cinema print and outdoor, aiming to target the diverse range of travellers.

  • Dentsu Impact launches brand campaign for Next-Gen Maruti Suzuki Ertiga

    Dentsu Impact launches brand campaign for Next-Gen Maruti Suzuki Ertiga

    MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out a new integrated brand campaign for the next generation Maruti Suzuki Ertiga. Positioning the Next-Gen Ertiga as a ‘Stylish New MPV’, the campaign ‘Move together in Style’ demonstrates how seamlessly the new Ertiga fits in one’s lifestyle. Maruti Suzuki Arena’s brand ambassador, Varun Dhawan, has been roped in to launch the Next Gen Ertiga 2018.

    Dentsu Impact president Amit Wadhwa said, “The customer today wants style and substance bundled together. With the new Ertiga delivering style and performance, the messaging we crafted was straight and to the point. The team had great time in conceptualising and executing the language which will certainly resonate well with the TG”.

    Dentsu Impact national creative director Anupama Ramaswamy said, “The Next Gen Ertiga is a great example of how a world of style, comfort, and performance brings people together. And this idea is a celebration of the same philosophy. Needless to say, this campaign saw the team truly working together in style.”

    As its long-standing partner, Dentsu Impact has been involved in conceptualising and creating this integrated campaign for Next Gen Ertiga. The campaign is tailored to fit the consumer journey on offline & digital platforms through numerous assets and smarter use of celebrity for the “digitally savvy audience”. Beyond building awareness, the campaign intends to position the Next Gen Ertiga as the most stylish MPV.

  • Thrive Global India launches editorial campaign – ‘Believe’

    Thrive Global India launches editorial campaign – ‘Believe’

    MUMBAI: Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak.

    This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor Sonam K Ahuja.

    The launch event was organised at JW Marriott in Mumbai and included a panel discussion with author Amish and filmmaker Ashwiny Iyer Tiwari on the role of ancient wisdom in their lives and the importance of inner voice and self-confidence in battling life's challenges. The discussion was followed by a conversation between Huffington and Ahuja on rejection, staying authentic and centred.

    On the launch of the campaign, Huffington said, “I am extremely delighted to announce the launch of the Believe series. The campaign aims towards encouraging reflection and contemplation. The stories of self-belief and hope are exceptionally moving. These stories imbibe the message of always believing in yourself and with that you can say conquer the unknown.”

    ‘Believe’ is a pressing and heartfelt initiative by Thrive Global India in a polarised world that is in need of “belief”. The campaign is focussed on embracing resilience, self-belief, drawing inner strength to fight challenges, and allowing hope to preside over the negativity in the world.

  • Lux Golden Rose Awards’ 3rd edition supports #HeForShe campaign

    Lux Golden Rose Awards’ 3rd edition supports #HeForShe campaign

    MUMBAI: The third edition of the Lux Golden Rose Awards (LGRA) was recently concluded in Mumbai, congregating Bollywood stars to extend their support for UN’s #HeForShe campaign. Actors across eras attended the event and stood in solidarity for gender equality.

    The event was anchored in collaboration with Mindshare India and Star TV network. Star TV and Hotstar were responsible for content creation and broadcasting of the main award ceremony. Hindustan Times, Fever 104 FM, Pinkvilla, Facebook, and BeBeautiful were also roped in as partners for ancillary content creation.

    Mindshare India president – client leadership Amin Lakhani said, “With LGRA in its third consecutive year, we take immense pride in saying that with each passing year it has not only turned out to be a stronger but an even more successful association with brand Lux. In our three years of being associated with this project, we have only seen it grow in terms of grandeur and scale and what better than supporting the UN initiative HeForShe for an even more purposeful cause.”

    Hindustan Unilever Ltd GM – skin cleansing Harman Dhillion quoted, “For 90 years, Lux has been the beauty secret of iconic Bollywood superstars. This year, we used the grand stage of the Lux Golden Rose Awards to celebrate these women, and it was done in great style by the men of Bollywood paying an ode to their ladies. It was truly a pleasure to witness the Lux divas across generations being celebrated and a once in a lifetime experience.”

     Mindshare Fulcrum South Asia senior vice-president Premjeet Sodhi said, “LGRA has always been a project that we at Mindshare hold in high regard. We feel extremely honoured by the fact that over the past three years we have been able to bring Lux’s grand vision to life, with each edition being even more well-received than the last. This year, in particular, has been a matter of extreme pride, with a purpose-driven association in the form of HeForShe. The incredible success of this project would not have been possible without the tireless work and dedication of our Content+, Exchange, and Client Leadership teams, who performed extraordinarily, and delivered excellence."

  • Dentsu Webchutney launches new campaign for Platinum Days of Love

    Dentsu Webchutney launches new campaign for Platinum Days of Love

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has launched Platinum Days of Love’s new season’s collection with the campaign #LoveSoRare, a series of 30 digital films inspired by the design story of the collection. The complimentary design of each pair of love bands is brought to life by 30 films that arise from the insight of togetherness amidst individuality.

    The agency elaborates the campaign as the celebration and reflection of the modern love, which is progressive, equal, and rare.

    This kind of rare love, brought alive through these 30 films, is seen in very relatable differences between couples. She’s an environmentalist, he likes to burst firecrackers; he’s watching his weight, she tempts him by bringing home delicious desserts. Will it come in the way of love? With wit and gentle humour, the 30 films of togetherness demonstrate how those who have a rare connection don’t see differences as something that come in the way of love, they look at it positively. They know that despite the differences, what they share is rare.

    To introduce this idea of rare love, the agency created a Love Score, a test that encouraged people to test their love based on their differences. Ultimately, it was revealed that these differences should be celebrated and will not push you and your partner apart when you share a #LoveSoRare. Once intrigue was built, the agency launched 30 films inspired by the 30 designs that symbolise rare love.

    Commenting on the campaign, Dentsu Webchutney executive creative director Pravin Sutar said, “In a world where brands tend to look at relationships and love with rose-coloured lenses, it was refreshing to create a campaign that adds to the conversation in such a unique and honest way. Through #LoveSoRare, we’re asking viewers to rethink what makes their relationship truly unique. 

    Dentsu Webchutney creative director Aalap Desai added, “Each pair of rings from the collection has a unique design story that that marks the rare bond between a couple. Our 30 days of togetherness is a perfect reflection of this very love.”

    Platinum Guild International director consumer marketing Sujala Martis said, “Today’s generation is very pragmatic, we can’t attempt to sell them a fairy tale that is removed from their reality. But working with today’s truths & creating a value system that is aspirational, progressive & yet differentiated is what we aim for. Love needs to be based on true partnership with openness, honesty & real acceptance of each other’s individuality at the heart of it. Putting this into practise however is hard & rare to find.  A rare love like that deserves an equally rare metal Platinum.”

    This campaign will also give couples an exciting opportunity to win a special dining experience or wedding photoshoot on purchase of platinum in-store.

    The series of 30 videos is being released daily, starting from 23 November till 23 December.

  • Renault India’s social experiment to reveal ‘Who are India’s worst drivers’

    Renault India’s social experiment to reveal ‘Who are India’s worst drivers’

    MUMBAI: With the thought to find ‘Who are India’s Worst Drivers?’ Renault India along with its creative agency Law and Kenneth Saatchi and Saatchi recently conducted a social experiment in the streets of Mumbai and New Delhi by monitoring the traffic violations that took place every hour across some key sites. The experiment throws the spotlight on a cross-section of vehicle owners spanning bikes, auto-rickshaws, taxis, buses, trucks, among others.

    The startling findings of the experiment showed there are almost 110 traffic violations per signal / per hour. The initiative further goes on to educate viewers to maintain road discipline and urges them to become agents of change via #RespectTheRoad.

    L&K Saatchi and Saatchi executive director Charles Victor commented, “This initiative – Driving Smiles, is a wonderful initiative by Renault where we try and give back to the world we sell to. From lighting up villages during Diwali to lighting up smiles at an orphanage during Christmas, the initiative has always tried to take a step towards change. What better change to expect than to change the way Indians drive. This little social experiment aimed at showing us that the change needs to begin with us.”

    Renault India vice president and head of marketing Virat Khullar mentioned, “Renault stands for ‘Passion for life’ which in a way means easy life for our customers. But for an easy life with cars, one important aspect is to follow the rules defined for driving these cars on road. In India, we all face huge traffic issues and true to our nature, all externalise the fault. This campaign is an attempt to portray reality that the traffic situation can only improve if we change ourselves and respect the road.”

    The campaign has been released on digital platforms only as a two-part series that aims to serve as an educational tool. While the first film questions people on who are the traffic offenders, the second film goes on provide answers to the questions and how we all need to become agents of change.

  • DS Group rolls out 3 new TVCs for Pulse candy

    DS Group rolls out 3 new TVCs for Pulse candy

    MUMBAI: Taking forward its ‘Pran jaaye par Pulse na jaaye’ narrative, Pass Pass Pulse, the candy from DS Group, has rolled out another set of three commercials. The TVCs have been conceptualised by J. Walter Thompson Company and are titled, Astronaut, the Swing, and the Bedroom.

    Each commercial showcases how the protagonists upon seeing a Pulse Candy in their proximity reach out to grab it, even in unfavourable situations. In the swing film, the girl gets smacked on the face with a returning swing as she grabs the Pulse that fell out from a child’s pocket. In the film titled Astronaut, an Astronaut risks his life to not only grab the Pulse floating in space but even opens his helmet to eat it, resulting in a free fall. In the third film, a guy hiding under the bed stretches out to pick up the fallen pulse, thus exposing himself to the lady’s husband/boyfriend.

    Speaking on the brand DS Group VP – new product development Shashank Surana said, “The Pulse candy has retained number one position, second year in row due to its irresistible taste heightened by tangy twist. The communication of Pulse is hinged on the temptation to seize a Pulse candy, whatever the circumstances. This three-film campaign also highlights the extent people go to get one in ‘Pran jaaye par Pulse na jaaye’, situations presented in comical and eccentric plots.’’

    DS Group executive creative director and vice president Sundeep Sehgal added, “The content consumption nature of consumers has changed and Pulse is a brand which is very conscious of this. As a result for this next round of communication, we’ve created short crisp 10 second commercials that are snackable content for the consumers and also work well from an attention perspective. However, the challenge remains to deliver an impactful piece of communication without losing the essence of the brand and I feel this is one such example.”

  • Racold launches #ShowerDecision campaign

    Racold launches #ShowerDecision campaign

    MUMBAI: Water heating solutions provider Racold has launched a new integrated marketing campaign called #ShowerDecision. The campaign aims to celebrate this moment of ‘decision making’ and urges the consumers to share them on Racold website or their social media handles via photos and videos along with the hashtag.

    People who will share inspiring stories will win a swanky washroom makeover by Racold. Additionally, there are other exciting prizes like Paytm wallet cash and Amazon coupons worth Rs 500 for the daily winners.

    The integrated marketing campaign has been launched on television, radio and digital platforms, including YouTube, Facebook, Twitter, and LinkedIn. A TVC has also been released supported by three digital film showcases that seed the thought of shower decisions through the testimonials of a writer, a homemaker turned graduate and an entrepreneur. The campaign will be further amplified through point of sale materials leading to category education, enabling consumers to arrive at a decision of which water heater to buy and driving participation

    Commenting on campaign strategy, Ariston Thermo India managing director Ramnath V said, “The new campaign emphasises on the transformative quality of hot shower from Racold in clearing their mind and enabling to take shower decisions. It resonates with the brand pay off of reborn every day with hot water that Racold offers through its wide range of state of the art water heaters. As leader, we wanted to strike relevance with our TG at an emotive level, engrained in the core benefit. We wanted to get away from a feature based me-too communication and wanted to converse rather than communicate with our consumers. We want our consumers to play a role in defining our brand.”

    Vice president, marketing Prashant Dhar further elaborated, “We are going all out to amplify this unique campaign across all mediums to let people engage with us with their shower decisions. It’s a high decibel 360-degree campaign with TV burst in select markets, PAN India digital campaign, radio and point of sale activation.”