ITV

Category: Ad Campaigns

  • Dentsu Impact launches new campaign for Mobiistar

    Dentsu Impact launches new campaign for Mobiistar

    MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the launch campaign for Mobiistar X1 Notch. The campaign will be rolled out pan India across multiple touch-points and with a greater digital presence. 

    The communication is set in a college and features young students who are gearing up for a selfie contest. The story is about a young guy who helps his friend shine with the help of the X1 Notch. While the Mobiistar film for C1 Shine shows our protagonist shine in the eyes of people who didn’t think much of him before, X1 Notch shows our protagonist using the phone to help his friend shine. The film tries to reach out and resonate with those who live in the small towns, making sure their dreams and aspirations are fulfilled by the X1 Notch.

    Dentsu Impact national creative director Anupama Ramaswamy said, “In an already cluttered market, we wanted the X1 Notch to stand out. Instead of focusing only on the features, we decided to show how this phone can help people not just dream big but also fulfill them. Through the X1 Notch, our protagonist empowers his friend to shine. This insight led us to find a story that will resonate with anyone who has ever struggled to fit in. We are sure people will relate to this and welcome the phone, thanks to its super affordable price and amazing features.”

    Mobiistar India chief marketing officer Aniruddha Deb adds, “This is an interesting take on our consumer’s life since it showcases how the X1 Notch is not only adding value to lives but also enabling people to realise their dreams. Our testing results revealed that the college situation was not only relatable and likable but also was understood well by our TG. Mobiistar has always stood strong as a propeller of confidence and aspirations and this new campaign adds another dimension to our vision of ‘Shine and Enjoy More’.”

  • FunFoods by Dr. Oetker attempts to make ‘Ghar Ka Khana’ more appealing

    FunFoods by Dr. Oetker attempts to make ‘Ghar Ka Khana’ more appealing

    MUMBAI: FunFoods by Dr. Oetker has launched a digital campaign titled #NothingLikeHomemade based on an everyday insight that children prefer ‘Bahar Ka Khana’ over ‘Ghar Ka Khana’. The video went live on FunFoods’ social media pages recently and has reached over 10 million people and been shared over 6000 times.

    Conceptualised and developed jointly by Dr. Oetker and Publicis India (http://www.indiantelevision.com/mam/marketing/mam/publicis-india-bags-creative-duties-of-netmedscom-190115), the video is available for viewing on the brand’s Facebook page.

    Dr. Oetker India VP-marketing Devarshy R Ganguly said, “In the last ten years of being a helping hand to Indian women in the kitchen we have come across multiple challenges they face. One challenge that stood out through this time is that they struggle to make their children relish food prepared at home. As the leading brand in the category, we realised that mayonnaise plays a meaningful role as a versatile ingredient in households to help prepare tasty food with ease.”

    Publicis Capital National Creative Director Amit Shankar said, “Kids love eating food from outside. It’s a common problem that mothers face in India and across the world. In fact, it becomes deeply upsetting for mothers as they prepare food with such love and affection. They often experiment with new recipes but convincing their children is nearly impossible. So, to tackle this problem, we came up with a simple idea in partnership with FunFoods by Dr. Oetker and called it #NothingLikeHomemade. The idea was aimed at changing the perception about home-made food. It was done in a manner where in the end, children were positively surprised to see their mothers as chefs. This made our product the perfect choice for mothers and influenced kids to eat “Ghar Ka Khana.”

  • Facebook to bring stricter ad rules ahead of India’s general election

    Facebook to bring stricter ad rules ahead of India’s general election

    MUMBAI: Reuters has reported that Facebook Inc will be extending some of its political advertising rules and tools, for curbing election interference, to several countries including India ahead of the general elections. India will be electing the parliament this summer.

    Facebook director of product management Rob Leathern has revealed that the social media site will place electoral ads in a searchable online library starting from next month. The library will resemble archives brought to the United States, Brazil, and Britain last year.

    The Indian archive will contain contact information for some ad buyers or their official regulatory certificates. For individuals buying political ads, Facebook said it would ensure their listed name matches government-issued documents.

    As the largest social media service in nearly every big country, Facebook, since 2016, has become a means for politicians and their adversaries to distribute fake news and other propaganda. Buying Facebook ads can widen the audience for such material, but some of those influence efforts may violate election rules and the company’s policies. Under pressure from authorities around the world, Facebook last year introduced several initiatives to increase oversight of political ads.

  • Scripbox promotes tax saver plan through new campaign

    Scripbox promotes tax saver plan through new campaign

    MUMBAI: Scripbox has launched a new campaign promoting its tax saver plan, which with two scientifically selected ELSS mutual funds and a paperless sign-up process makes tax-saving easy, simple, and hassle-free on both web and app interfaces.

    Scripbox VP-marketing Manu Prasad said, “The last quarter of every financial year is when a lot of unnecessary atyachaar happens in the name of 80C. Our objective has been to simplify personal finance and help people make better choices for wealth creation. In the tax-saving context, the Scripbox Tax Saver Plan does it elegantly, and our partners at Tilt have produced an impactful campaign to communicate it. It combines insightful strategic thinking with an engaging and surprising storytelling narrative that is delivered in a fun and empathetic manner.”

    The campaign created by Tilt Brand Solutions comprises of online video, radio and office activation in key markets. The campaign very successfully portrays four common ‘taxing situations’ people find themselves in, from January to March, depicted by four different avatars – Tax Kumbhakaran, Tax Bhola, Tax Statue, and Tax Sufi.

    Tilt Brand Solutions chief creative and content officer Shriram Iyer said, “This campaign should resonate with every one of us because I’m sure each one of us has been one of these avatars at one point or another in our lives; not surprising, therefore, that this campaign has gained so much traction in just 4 days. These are people who desperately need a solution and Scripbox has the perfect platform for them. It’s been a wonderful experience creating, directing and producing these films and now we’re really excited to see how the rest of the video content bouquet turns out.”

  • Vodafone launches #StrongerEveryHour campaign

    Vodafone launches #StrongerEveryHour campaign

    MUMBAI: Vodafone Idea, the largest telecom network in the country, welcomes the New Year with the launch of #StrongerEveryHour campaign that aims to highlight the improved network of ‘Vodafone SuperNet 4G – India’s Data Strong Network’ especially in crowded zones, where a tower is being added every hour.

    Created by Ogilvy and Mather, the #StrongerEveryHour campaign is based on the insight that customers think of the service provider especially when they have a poor network experience. Vodafone has launched this campaign with reassured promise that customers will receive the strongest data connectivity on their phones even in crowded places.

    Ogilvy and Mather Advertising Pvt Ltd executive creative director Kiran Antony said, “When a network works perfectly fine, no one ever remembers the people who work behind the scenes to make it run seamlessly. This insight is what helped us humanise the network improvement efforts of Vodafone while staying focused on delivering the message – seamless network experience even in crowded places because we are adding a tower every hour. The campaign revolves around conversations between two network engineers while they are busy adding new towers.”

    Vodafone Idea Limited chief marketing officer Sashi Shankar said, “We are making significant investments in improving the network as the data uptake in India creates some global benchmarks. Vodafone SuperNet 4G – The Data Strong Network will be strengthened as towers get added every hour, especially at crowded places. For any telecom service provider, network engineers are the backbone for providing uninterrupted connectivity. Through this campaign, we are saluting these heroes for helping us deliver superior customer experience. Driven by digital, the #StrongerEveryHour campaign finely captures the essence of providing a seamless network experience across other mediums like TV, OOH, print, and radio.”

    The 360-degree high decibel campaign is going live on 15 January 2019. Presenting a wholesome marketing mix, the campaign will connect with customers across diverse mediums like OOH, radio, print and digital.

  • SBI launches ‘YONO 20 Under Twenty’ to celebrate young achievers

    SBI launches ‘YONO 20 Under Twenty’ to celebrate young achievers

    MUMBAI: State Bank of India (SBI) has announced the launch of ‘YONO 20 under Twenty’ to recognise and reward young achievers below 20 years of age across 10 diverse fields such as sustainability, performing arts, acting, entrepreneurship or innovation, sports, global Indian, disability champion  among others. The campaign aims to establish SBI as most preferred bank for the youth.

    SBI had kicked off the YONO 20 Under Twenty initiative in October 2018 by identifying 100 young individuals who have gone way beyond enjoying their teen age and visualised changing the world. The list of 200 boiled down to 60 with 30 male and 30 female nominees. These nominees were short listed by an esteemed jury panel of eight eminent personalities including Bollywood actresses Soha Ali Khan and Dia Mirza; sports journalist and author Boria Majumdar; Microsoft India MD Sashi Sreedharan; NPCI MD and CEO Dilip Asbe; and social media influencer Mallika Dua, among others. The entire process was managed independently by audit firm KPMG.

    Jury members shortlisted three names (3 males and 3 females) under each category. Eventually, one winner will be picked from each category.  Winners will be decided by an online public voting process that will open from 14 January and will close on 27 January 2019. People can vote for their favourite nominees by logging on to www.yonosbi20under20.com.

    The 60 nominees for this grand event include names like Bollywood actors Faisal Khan, Zaira Wasim, athlete Hima Das, cricketer Prithvi Shaw, global Indian Sparsh Shah, to name a few. Winners will be felicitated and conferred with the awards at a grand ceremony on 4 February 2019 in Bengaluru.

    SBI MD, corporate client group and IT Arijit Basu said, “YONO 20 Under Twenty is SBI’s endeavor to strengthen bank’s appeal and connect with the youth and we are very excited to host this unique concept. We believe these winners would positively influence, encourage and motivate the youth of India to dream big and become great innovators. It is a matter of pride for SBI to celebrate these young achievers who can make India proud. Achievers are not born with everything magical, it is the result of their effort, ideas and faith that makes them successful and we at SBI would like to congratulate them and wish them all the very best for their inspiring work and making India proud”.

  • Tata Mumbai Marathon launches ‘Inspire to be Better’ campaign

    Tata Mumbai Marathon launches ‘Inspire to be Better’ campaign

    MUMBAI: Tata Mumbai Marathon recently launched its “Inspire to be Better” integrated campaign ahead of its 2019 event. The campaign is designed to value the inspiring stories of people from all walks of life and to recognise those who inspired them to be better.

    The campaign that will be featuring real people with their inspiring stories has been kickstarted by event ambassador for Tata Mumbai Marathon 2019, MC Mary Kom, who wrote a letter to her husband, Onler Karong, thanking him for the inspiration he has been to her. The other two stories are of Meera Mehta, one of the young fund-raisers and one of the first ones to raise funds at TMM; and Krishna Prakash IPS, super cop, an avid runner, and the first Indian civil servant to complete the gruelling Ultraman World Championships.

    As a closure to the print campaign, the event is also running a contest and requesting individuals to share their inspirational stories and one meaningful story will be featured in The Times of India Front Page Ad.

    Procam International joint managing director Vivek B Singh said, “We are proud to launch the innovative 'Inspire to be Better' campaign leading up to the 16th edition of the prestigious Tata Mumbai Marathon. While a record number of runners participate on race day to gain glory, there are millions more who are part of the event in various avatars. This campaign will evoke a sense of pride amongst all those who have in their own unique way inspired to be better.”

    In addition to the campaign, the #BeBetter gratitude ground activation will also be conducted simultaneously in various offices, city spots, running community and the event expo.

  • FabAlley launches second leg of #FabFitsAll campaign

    MUMBAI: Online fashion brand FabAlley has introduced the second leg of the #FabFitsAll campaign to champion inclusivity in fashion and embrace body positivity. This digital campaign features influencers proclaiming the message of believing in being fashionable, irrespective of one’s size, shape, height, or weight as well as engage in conversations to iterate the consequences of body shaming and encourage women to embrace their bodies.  

    FabAlley has partnered with six diverse influencers – Vishakha Bhaskar, Anupriya Roy, Sherlyn Singh, Arushi Soni, Sitara Singh, and Aishwarya Sharma to discuss their journey, discomforts, goals, how they dealt with body shaming and their personal messages for all the women who are apprehensive in their approach to fashion.

    The brand believes #FabFitsAll is not just a campaign but a culture that embraces becoming your best self without adhering to what society has deemed as acceptable and 'normal'.

    FabAlley co-founders Tanvi Malik and Shivani Poddar said, “After seeing the success of the first round of #FabFitsAll it became imminent for us to extend a second leg for the campaign to ensure that this movement, this conversation does not stagnate. We want to empower women to embrace and love their natural selves. As a brand, we want to encourage all women to throw away inhibitions. With #FabFitsAll, FabAlley is propagating body positivity strongly.”  

    They added, “Inclusivity is our brand’s DNA & our fabulous tribe of diverse fashion influencers is proclaiming it, loud and proud. Women have always been under tremendous pressure to conform to sizeist norms. #FabFitsAll is our plea to women, who break down a little every day because they feel they don’t fit the “ideal” mould to throw the ‘ought to be’s’,’ should be’s’, ‘if only’s’ and ‘when I’s’ out the window, because they are fabulous just the way they are.”

  • Tata Tea Gold’s launches new campaign ‘Dil Ko Na Kahoge To Pachhtaoge’

    Tata Tea Gold’s launches new campaign ‘Dil Ko Na Kahoge To Pachhtaoge’

    MUMBAI: Tata Tea Gold has launched a new campaign this New Year, highlighting the idea of ‘dil ko na kahoge to pachtaoge’.

    The TVC, conceptualised by MullenLowe Lintas Group, narrates the story of a young girl, who is offered a job in a different city. Her heart is set on it as it would mean a better career, but her father insists that she tries for the same company in their own city. While the daughter is in a predicament, the mother understands her dilemma and tries to cheer her up with a cup of Tata Tea Gold. The daughter refuses the tea initially but after getting a whiff of the ‘irresistible aroma’ of Tata Tea Gold being made, longs for the tea, her heart so wanted. What if it’s the same story with this job offer, her mother asks? What follows is the decision the daughter makes to take up the job offer, as she listens to her heart – with an irresistible cup of tea, regaling her senses and inspiring her to leave all regrets behind.

    Shedding some light on the concept MullenLowe Lintas group chairman and chief creative officer Amer Jaleel said, “While this film shows a young woman struggling to listen to her heart about a career choice, it’s a film that speaks to so many of us. Replace career choice with relationship choices, life choices, or any other choice that each and every one of us has made, to only regret it later, and we have a film that speaks to each and every one of us. That is the beauty of this insight and the film. Of particular importance, is the role of the mother. Like all mothers, the mother in the film also knows what her child wants, and knows that she will regret it if she doesn’t listen to her heart. Using a simple analogy of a cup of Tata Tea Gold, its tempting aroma and taste, she guides her daughter to listen to her heart, and not have any regrets.”

    Tata Global Beverages marketing head Puneet Das said, “Both, desire and regret, are emotions which dwell in the heart. It’s the heart that wants, and when we don’t listen to our heart’s desire, we regret it. Almost all of us will have stories to tell when it comes to ‘regret’ and ‘not following our heart’. We have leveraged this basic human insight to take a refreshed look at our ‘Na kahoge toh pachhtaoge’ platform of Tata Tea Gold, and evolved it to create an emotional narrative around following your heart with this film “Dil Ko Na Kahoge To Pachhtaoge”. With a simple storyline, the TVC addresses the perennial dilemma between the head and the heart that transcends the boundaries of age and time.”

  • Ferit Cricket Bash unveils ‘Bade Ziddi’ ad campaign

    Ferit Cricket Bash unveils ‘Bade Ziddi’ ad campaign

    MUMBAI: In the spirit of the country's love of cricket, Ferit Cricket Bash (FCB), India's independent league for amateur cricketers, has unveiled an exciting campaign ‘Bade Ziddi’ to promote the launch of their new venture. This campaign, which is the brainchild of founder Jasmeet Bhatia and co-founder Mitesh Sharma, Suniel Shetty, Zaheer Khan, focuses on how deeply cricket is ingrained into the psyche of Indians, and how effortlessly it manifests in certain situations.

    As part of it, three commercials, humorously invite enthusiastic cricketers to participate in the upcoming league. What makes them more riveting is that they feature its co- founders, cricketing legend Zaheer Khan and Bollywood superstar and sports enthusiast Suniel Shetty.

    The central theme of these commercials highlights how cricket lovers from different facets of society, go about their lives, and how cricket plays a central role in every action they take. They masterfully encapsulate the various unique ways in which one’s love for cricket could cause them to react very differently to certain situations, with charming and entertaining results. The commercials end with a power-packed invitation by Suniel Shetty and Zaheer Khan to men of all ages, who are as passionate about cricket as the protagonists, to sign up for the FCB tournament.

    FCB itself is a unique venture that brings elements of grandeur and professionalism into amateur cricket, and provides talented players from across the country, once-in-a-lifetime opportunity to get to experience cricket at the highest standards. Renowned stalwarts in their respective fields like Suniel Shetty and Zaheer Khan have been part of the FCB endeavour since day one, which has added to the high-octane spirit of the campaign.

    Commenting on the campaign that is swiftly winning the hearts of many a cricket fan, FCB co-founder and cricketing legend Zaheer Khan said, “As someone whose life has revolved around cricket, it is simply endearing to witness the impact of our endeavour via the Bade Ziddi campaign. As an independent cricket league that recognises and rewards amateur talent across the length and breadth of the country, I am elated to have been part of the FCB family with Suniel, Mitesh and Jasmeet. Ferit Cricket Bash presents an opportunity to all Indians to be a part of bigger platform and play with fellow enthusiasts.

    Suniel Shetty, Bollywood superstar and co-founder of FCB said, “I am delighted to witness the wide reach of our campaign. Being a sports enthusiast, it has been an exciting journey for me ever since the four of us- Jasmeet, Mitesh, Zaheer and I conceptualised and came together for this tournament. Therefore, I am looking forward to the massive participation of amateur and talented ‘ziddis’ of all age-groups across the country, and to bring this Indian cricketing talent together on a national platform.”

    Jasmeet Bhatia, founder of FCB said, "Cricket is worshipped like a religion in our country. The power, respect, and admiration the game commands in the country are truly heart-warming, as is the passion that millions of amateur players display on and off the field. Through this campaign, we hope not only to promote FCB as an exciting league for cricket lovers to enjoy and cherish, but also to galvanise the nation’s love and respect for cricket in a light-hearted, yet profound manner."

    With FCB's Bade Ziddi campaign already picking up with rapid registrations across the country and the advent of the league just months away, 2019 will undoubtedly be a historic year for cricket lovers in India.