ITV

Category: Ad Campaigns

  • United Colors Of Benetton celebrates valentine’s day with #UnitedByColors

    MUMBAI: Celebrating its core values of diversity, inclusivity and equality, United Colors of Benetton marked the first Valentine’s Day, following the decriminalisation of Section 377 with #UnitedbyColors. The new communication was unveiled by Uri actor Vicky Kaushal in the new Spring Summer 2019 collectin of the brand.

    Commenting on the occasion, Benetton India CEO and MD Sundeep Chugh said, “Benetton is an all-encompassing brand and inclusivity lies at the very core of our being. 14th of February this year deserves a special celebration as it marks the victory of love, hope and persistence. At Benetton, we have always believed in the philosophy of Love is Love and Fashion for All, and this is our unique way of celebrating our philosophy with our customers – the true brand custodians.”

    Infusing the evening with the right dose of style and energy was the national sensation Vicky Kaushal. Sharing his excitement on the special occasion and styled in Benetton’s latest high-on-style collection, Kaushal said, “Benetton is the perfect example of a brand that recognises the need to be inclusive and reflects the broader changes in society. The new collection is a celebration of diversity in love with colors. I am happy & proud to be a part of this initiative by Benetton India to celebrate Love is equal for all.”

    The event also marked by the reveal of United Colors of Benetton’s Spring Summer’19 collection. The collection consists of a variety of classic designs in florals, stripes, quirky tees and bold prints in an array of colors and high-quality fabric. This season’s collection is all about mixing up colors and prints, with pastels making a rich recurrent story and warm shades that are reminiscent of the autumn gone by. The Spring Summer’19 collection encapsulates the essence of Italian fashion with contemporary prints, dynamic denim themes and fun soft floral prints.

  • Leo Burnett Orchard bags GNC India biz, unveils ‘Start Strong’ campaign

    Leo Burnett Orchard bags GNC India biz, unveils ‘Start Strong’ campaign

    MUMBAI: Leo Burnett Orchard has won the creative duties of Guardian Healthcare, one of the largest health and wellness supplements retailers in India and the master franchisee for GNC products in the country. The business was won after a multi-agency pitch and will be handled by Leo Burnett Orchard’s Mumbai office.

    Leo Burnett Orchard will now create awareness and build brand salience by focusing on leading GNC Pro Performance 100% Whey Protein to the status of flagship brand. The first campaign for the Pro Performance 100% Whey is specially designed for beginners in the world of fitness. An integrated marketing campaign–Start Strong–has been unveiled to promote GNC’s 100 per cent whey protein supplements. Popular Bollywood actor John Abraham is featured in the commercials.

    Speaking about the new business and campaign Leo Burnett Orchard VP and branch head – Mumbai Manav Rai Ahuja said, “We are really excited to have GNC in our fold. They are the global leaders in nutraceuticals. Each GNC product is the result of an intensive scientific research process ensuring full effectiveness. Today, more and more people are conscious about their physicality. We, therefore, have a huge number of people joining gyms but an equal number of people dropping out. Through this campaign, we want to speak to people who are in their early stages of fitness exploration. The ‘Start Strong’ proposition sharply focuses on the importance of choosing the right beginning that yields desired results and motivates people to continue their efforts. This is GNC’s first mass media campaign and we are ensuring that it becomes a huge success by using our unique Power of One capabilities.”

    Speaking about the campaign GNC India CEO Shadab Khan said, “The supplementation market in India is still at a very nascent stage and people lack the knowledge about how the right supplementation can fuel their performance. We believe that there is a need to educate people on how, along with discipline and hard work, consuming the right protein is extremely important to achieve their fitness goals. GNC Pro Performance 100% Whey Protein is the basic kick-starter protein that has been specially formulated for beginners, to maximise their fitness goals. We are confident that our new campaign with John Abraham, on GNC Pro Performance, will help inspire youngsters to take a holistic view of health and nutrition and thereby, choose the right supplements.”

    Speaking about the campaign Leo Burnett Orchard executive creative director Amod Dani said, “A lot of people who workout have icons they look up to. The beginners, however, lack the right direction and the right mentorship. John Abraham is a fitness icon; his disciplined approach to building and maintaining his physique has always been an inspiration to many. We brought this very inspiration to life with John’s poster coming alive and him motivating his protégé’s workout with a balance of hard work coupled with right supplementation. Workouts are built on a strong mentor-protégé relationship, and that’s what we have reflected in the film; John as the mentor-in-chief coaches his protégé and shows him the real meaning of ‘Start Strong’.”

  • SRMB Steel launches ‘Ghar Se ho Jeet ki Shuruwat’ TVC featuring MS Dhoni

    SRMB Steel launches ‘Ghar Se ho Jeet ki Shuruwat’ TVC featuring MS Dhoni

    MUMBAI: SRMB Steel, one of the leading Steel Manufacturers in Eastern India has launched its latest TVC – ‘Ghar Se Ho Jeet ki Shuruwat (Winning starts from Home)’ featuring ace cricketer MS Dhoni. Conceptualised by Sacred Communications, the TVC tries to capture the warmth of home, togetherness and fundamental values that help us grow.

    The concept for the TVC revolves around the values at home made by the man/woman. When you have strong foundations (or values) you would excel in everything that you do. In the TVC, MS Dhoni tells how team work is important in every aspect of life and how it keeps people together.

    Talking about the newly launched TVC, SRMB Group director marketing Ashish Beriwala said, “As a brand we aim to connect to the consumers, at all levels. Our products support the functional aspects while the brand intends to build an emotional connect with the consumers. Our 360-degree full-fledged campaign for TMT Bars has kicked in and I am sure that our TV ad, featuring beautiful visuals supported by a strong concept on foundation and values, will capture the audiences’ attention while implicitly imparting the importance of TMT bars usage as an integral part of every home”.

    Taking the campaign to the next level, SRMB Steel shall bring a complete 360 approach to the messaging. The company has already engaged in cinema ads, hoardings and print ads with leading newspapers to maximise its reach.

  • Isobar launches auto industry-first blockchain-powered campaign for CEAT Tyres

    Isobar launches auto industry-first blockchain-powered campaign for CEAT Tyres

    MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, launched a novel Blockchain-powered campaign to enable transparency throughout campaign delivery and performance for CEAT Tyres.

    By leveraging blockchain technology to create, deliver, and measure the campaign, CEAT Tyres will be able to transparently track all payment transactions that are written to an immutable ledger for every valid ad impression. This will enable them to be assured with confidence that the KPIs of their campaign are met and reported unambiguously. Thus, allowing for reconciliation of their data with an independent ledger which is verified by multiple unbiased parties.

    Commenting on the launch, CEAT Tyres senior vice president, marketing Nitish Bajaj said, “CEAT Tyres focuses on building best-in-class trusted products through a culture of continuous innovation. With that belief, and the promise of this platform powered by Blockchain technology to reach out to a targeted audience is an absolute win-win situation where we put our media investments to maximum use without any spillage, in addition to tracking the campaign at every stage.”

    Isobar, India executive vice president Shekhar Mhaskar said, “ Isobar has always been pioneering in putting to use the latest technological innovation in all spheres of its business, and for the ultimate benefit of its clients. Blockchain, which is making waves in every industry, couldn’t be left behind when it comes to offering an absolute unambiguous view of transactions, deliveries, and measurement of a digital media campaign. We are proud to introduce this as the first digital media campaign in the auto industry with CEAT Tyres.”

    Isobar India senior director, media Prachi Karan said, “This is an auto industry first initiative and we are extremely proud to have introduced this with CEAT Tyres. Staying ahead of the curve, using a creative application of new technology & innovation is something that as a brand both Isobar and CEAT stand for.”

  • Ogilvy creates unique Red Label tea for trash machines at Kumbh

    Ogilvy creates unique Red Label tea for trash machines at Kumbh

    MUMBAI:  Brooke Bond Red Label (BBRL) has set up a first-of-its-kind innovative tea vending machines across the Kumbh Mela to encourage people to dispose waste safely.

    The innovative devices double up as dustbins and have a built-in sensor. Every time a pilgrim disposes the garbage, the sensor gets activated and releases a warm, delicious cup of tea from the tea vending slot. Thus, while maintaining cleanliness, Brooke Bond Red Label tea vending machines also reward pilgrims with a warm cup of tea that helps beat the cold of Kumbh.

    Through this activation, the brand aims to inculcate the habit of safe disposal of waste and gives pilgrims an opportunity to respect & protect the environment.

    The Kumbh Mela is the largest human gathering on earth as it receives a footfall of over 15 crore pilgrims. It is estimated that every year, more than 200 tonnes of garbage is generated at the Kumbh Mela. Most of this waste does not end up in dustbins and poses various health risks.

  • Manyavar launches #DressCodeManyavar for wedding season

    Manyavar launches #DressCodeManyavar for wedding season

    MUMBAI: India’s leading celebration wear brand Manyavar has geared up for the wedding season in style with the launch of its latest ad for #DressCodeManyavar. Focusing on celebration wear for all the men out there – not just the groom, the TVC is a quirky take on how groomsmen and wedding guests dress up to steal the show and look their ethnic best in Manyavar’s outfits.

    The brand’s recall value is a testament to its touching campaigns that resonate with the viewers. Manyavar positions itself as the market leader when it comes to celebration wear, and what better way to celebrate life than the ultimate culmination of two people in love. With #DressCodeManyavar, the brand has successfully leveraged its expertise in the segment and showcased the diversity of styles & options it offers.

    In the recently launched video, we see the groom who puts out all stops to look his best and complement the bride, the groom’s young brother who wants to impress a special someone, his father going out of the way for his son’s special day and the groom’s best friend lighting up the evening with his moves, everyone has a unique reason to stand out and look their best. But what ties them together is their love for the couple and one common emotion – to celebrate every moment. The ad stands out for its brilliant representation of the emotional aspect involved when one attends such events.

    The video has managed to incorporate the happy and festive emotions in a beautiful manner and the playful usage of words and emotions helps you connect with the ad instantly. Through this effort, Manyavar has leveraged its legacy as the leading wedding and traditional wear brand and instilled the notion that – ‘Shaadi ho toh – #DressCodeManyavar’.

    It will be covered across all their digital platforms extensively, reiterating the idea that be it your wedding or someone else’s, one always makes the right choice with Manyavar. After all, it’s Manyavar that makes your wedding celebrations extra special!

  • Ogilvy Mumbai creates Bournvita Lil Champs’ radio spot ‘I am February’

    Ogilvy Mumbai creates Bournvita Lil Champs’ radio spot ‘I am February’

    MUMBAI:  Ogilvy Mumbai has created a radio spot ‘I am February’ for Mondelez’s Bournvita Lil Champs’, which will have an adorable little girl’s voice talking to the listeners throughout the month of February.

    Ogilvy India – West chief creative officers Kainaz Karmakar and Harshad Rajadhyaksha said, “Bournvita Lil Champs is a special brand with its unique tone and manner, and operates in the world of growing children. When we made the simple yet profound connection that personified February as a shorter child amongst other children, it seemed that the most compelling way to play out February’s story was in the theatre of the mind – radio!”

    They added, “Radio is one of the oldest mediums at our disposal as communicators. Yet the potential of this medium remains vast and largely untapped in the haze of so many other mediums. And it turned out to be the perfect medium for February to have her say and make her point.”

    Mondelez India associate director – marketing (gum, candy, and powdered beverages) Inderpreet Singh said, “Bournvita believes that every child is gifted and unique. Unfortunately, society measures all children through narrow lenses of marks and medals. In doing so we miss to see and recognise the “real potential” of our children. The latest work from Ogilvy for Bournvita little champions inspires parents to go beyond the narrow societal markers of height gain and weight gain and look for “real markers of growth” in children.”

  • Marks & Spencer and Grey launch “Rethink” campaign in India

    Marks & Spencer and Grey launch “Rethink” campaign in India

    MUMBAI: Grey have created a unique  first for Marks & Spencer India – a campaign specifically designed  for market, keeping  in mind  an in-depth understanding of the brand  and consumer  in India.

    While an increasingly  more  fashion forward audience  in India prides itself at adopting new trends and styles, they do feel the need for a guide  and a mentor who can provide  not just the right inspiration, but also encourage one to go beyond  their usual comfort zone.

    The spring  re-launch  campaign  invites  customers to “Rethink” their wardrobes, with guidance  and inspiration  from Marks & Spencer. Style is about having
    the  confidence to  try  something new, so whether  you want to  dip your  toe  in the  water or leap in and take the  plunge  Marks & Spencer is here to  give you the  confidence to  try  something different.

    The series of ads shot in street style  settings challenge  people  to “Rethink” the  latest trends  and occasion  wear, with double  stripes, pink on pink, animal print for work, styled up joggers  for the weekend, and will run across print, social, digital, out of home  and in-store.

    Ira Dubinsky, Head of International Marketing at Marks & Spencer, said: “We’re really  excited to launch  the ‘Rethink’ campaign  in India, it’s the  next evolution for  Marks & Spencer in India as we look  to deepen  our connection to the local consumer. The work is totally relevant for the  Indian consumer  and positions M&S as an incredible  destination for style and a trusted partner where they can come  for guidance  and advice time and again. Developing
    the  campaign  has been a true  partnership between  our UK and Indian teams,
    both agency  and in-house.”

    Bikram Bindra, VP and Strategic Planning Head- Delhi, Grey group, said: "For Marks & Spencer in India, this campaign  is an important step, since it positions it not just as a trend-setter, but also a brand  that challenges perceptions and asks you to explore  new sides of your  personality.”

    Marks & Spencer opened  in India in 2001 and now 71 stores  across the country, making  it the retailer’s second  biggest market outside the UK.

  • Dineout’s chic GIRF 2019 #MonthOfMore Campaign is a visual treat for every foodie

    Dineout’s chic GIRF 2019 #MonthOfMore Campaign is a visual treat for every foodie

    MUMBAI: Dineout is back with the third edition of the Great Indian Restaurant Festival offering Flat 50% off deals at 6000+ restaurants. Their ‘MonthOfMore’ campaign is live for the entire month of February on ATL, TV, digital & social media across 11 cities. Aimed at the urban millennial, the campaign highlights how customers would want to eat more when they save more at India’s largest and most awaited food festival. 

    Conceptualised by the creative agency Animal along with the Dineout marketing team, the campaign’s brand film showcases montages of individuals indulging in more food and more happiness in a dramatic yet romanticising way. This film awakens the foodie in you, to eat at restaurants like no one’s watching. The visual treatment used is differentiated and clutter breaking to establish the month of more, where everything is extravagant, from the way people are dining out, to the discounts and to the savings they can avail. 

    Ankit Mehrotra, Founder & CEO – Dineout says, “February is a month of fun & frolic, and we wanted to make it even more special for foodies across the country. At Dineout, we believe the only thing better than your favourite food is more of it at half the price. This led us to our GIRF theme for the year – the ‘MonthOfMore’. We have gone out of our way to ensure foodies are able to get more food, avail more savings and experience more happiness with the most lucrative restaurant promotions & bank offers, and we invite them to indulge in a month of lavish binge eating.” 

    Kunel Gaur, Founder and Creative Director at Animal says, "Dineout’s Great Indian Restaurant Festival is a nationwide phenomenon. So when Dineout approached us to take it to the next level, we knew we had to do more than just promoting great offers on dining out. We had to highlight the experience itself, which is how we came up with the idea of glorifying February as the #MonthOfMore. We’re ecstatic to see it come to life so beautifully across print, film, and social, it looks and sounds stunning, and we’re very happy with the outcome." 

  • Supari Studios conceptualises Vh1 Supersonic’s campaign – #BeThereBeFree

    Supari Studios conceptualises Vh1 Supersonic’s campaign – #BeThereBeFree

    MUMBAI: Leading up to the Vh1 Supersonic music festival, digital content studio, Supari Studios conceptualised and produced a film that draws attention to the sense of belonging that music gives us. The film uses a spoken word piece, complemented by interesting match-cuts and catchy music, to weave together a narrative targeting the festival’s tagline and collective ethos- ‘Be There Be Free’.

    When did you first discover music? Was it in a quiet corner of your room, when you just got acquainted with the internet? Or was it in an old record shop down the street, a few blocks from home? Or perhaps on a sunny afternoon after school, when you and your friends shut yourselves from the world to write down new song lyrics and string together some tunes? Over the years, music brought us together and made us feel like we were all a part of something bigger, across ages and spaces, irrespective of who we were and what life threw our way.

    Through the course of the film, we see a variety of different individuals in their own unique settings- all of whom can truly be themselves in a place that celebrates their uniqueness: the Vh1 Supersonic Music Festival.

    Nisha Vasudevan, Director of the film said, “When the brief first came to us, the idea was to highlight VH1 Supersonic’s inclusive ethos and employ a visual language that would make it stand out from other festival properties in that space. We approached this piece with a heartfelt, poetry-based script that was meant to evoke nostalgia and take us back to a time when the internet first opened the world of music up to today's millennial. It was during those moments that we began to identify with specific subcultures, and those are the influences that make us the people we are proud to be today – and we wanted to specifically strike this chord. Visually, we decided to use match-cuts and action-cuts to move the narrative forward from person to person. The idea was to showcase a wide range of personalities while also alluding to commonalities between them all.”

    Manoti Jain, Executive Producer, Supari Studios said, “When Vh1 approached us to create a film promoting their Supersonic Music Festival, we tried to put together a narrative that encapsulated the festival’s vibe and inclusive spirit, while also bringing back memories that people associate with music. The team went down a slightly different route from the usual festival videos, conceptualising a spoken word piece that was both nostalgic, as well as hard-hitting, with the aim to immerse viewers into a time and space that they could truly resonate with. We brainstormed on visuals that best represented our encounters with music, as well as on showcasing a diverse set of people, to make the film as reflective of reality as possible. Rather than using actors to play different parts in the film, we also chose to work with real people who were characteristic of each scene, so that we could best represent their stories.”