ITV

Category: Ad Campaigns

  • Harpic wishes users “Naya Bathroom Mubarak Ho”

    Harpic wishes users “Naya Bathroom Mubarak Ho”

    MUMBAI: Harpic, the leader in the Lavcare category, has launched the all-new Harpic Bathroom Cleaner 10x – with 10 times more power. The new campaign “Naya Bathroom Mubarak Ho”, promises a new bathroom in a bottle to consumers, giving them the joy of a new bathroom forever.

    The campaign featuring Harpic’s brand ambassador Akshay Kumar is highlighting the importance of using a specialist cleaner to get rid of tough stains, which when cleaned with ordinary detergents tend to accumulate over years, making the bathroom looking old and worn out. As part of the new mega 360 campaign across TV, print, digital, point of sales; Kumar will be re-enforcing this message and encouraging women to try the new Harpic Bathroom Cleaner that cleans 10 times more effectively than detergent and gives you the joy of a perfectly sparkling bathroom, looking like new.

    On the announcement South Asia RB Hygiene Home CMO, marketing director Sukhleen Aneja said, “The Harpic bathroom franchise has unarguably been one of the most successful launches in the household cleaning space. We are very happy to share the news of a mega re-stage on the franchise via our new campaign ‘Naya Bathroom Mubarak ho’. Our objective is to establish relevance with our consumers through a provocative campaign that challenges their current belief and drive habit change from detergents to a specialist bathroom cleaner. As a leader in lavcare, we launched the new and improved Harpic Bathroom Cleaner today that is 10 times more powerful than a detergent. Through our “Naya Bathroom Mubarak Ho” campaign, we are hoping to make people realise how simple and easy stain removal is for our entire bathroom, giving them the joy of a new bathroom forever.”

  • Gits Food says #EverydayIsWomensDay

    Gits Food says #EverydayIsWomensDay

    MUMBAI: Gits Food Products Ltd has launched a brand new campaign highlighting the concept of women empowerment ahead of Women’s Day. The campaign has been conceptualised by Lowe Lintas and is live across social media platforms – YouTube, Facebook, Instagram, and OTT.

    The digital film highlights the journey of a woman and the challenges faced by her in society. It illustrates how repeatedly women are told ‘jaga rasoi me hain’ (their place is in the kitchen) irrespective of her relationship. The film shows how she successfully balances her way through the home and finds happiness, pride, and self-worth at work at the Gits Food factory. The factory’s current workforce consists of 98 per cent women and has successfully enabled real change in their lives.

    Commenting on the video, Gits Food director – sales and marketing Sahil Gilani said, “Gits has always promoted women empowerment by employing nearly an all women factory workforce, 98 per cent to be precise. This practice has been around for over six decades and has women whose three generations have worked at Gits. It gives us immense pride to showcase a story unique to the hundreds of women who are part of the Gits family workforce."

  • Kansai Nerolac transforms Indira Bhavan as a tribute to the legacy of Maha Kumbh

    Kansai Nerolac transforms Indira Bhavan as a tribute to the legacy of Maha Kumbh

    MUMBAI: In an endeavour to transform India through transforming lives, Kansai Nerolac Paints Ltd. (KNPL), pioneer of ‘Healthy Home Paints’, has beautified Indira Bhavan in Prayagraj in sync with the theme of ongoing Kumbh Mela 2019. The art-depiction on Indira Bhavan is to commemorate saints, sadhus, and pilgrims from all walks of life.

    Speaking on the occasion Kansai Nerolac Paints Ltd GM – marketing Peeyush Bachlaus said, “As Pablo Picasso had once said, the purpose of art is to wash the dust of daily life off our souls. The Kumbh Mela is graced by millions of devotees who travel to the pilgrim centre from all cultures and walks of life to take the holy dip at the sacred ‘Triveni Sangam’. Depicting this spirit of MahaKumbh and synergising it with our belief of transforming India through transforming lives, we at Kansai Nerolac found it opportune to connect with our audiences by showcasing our homage to the city / the festival.”

    YUVA Foundation founder and Kumbh Art Festival curator Shantanu Gupta quoted, “It gives us immense delight to have partnered with Kansai Nerolac and be a part of the Kumbh. We have tried to assimilate the spirit of Kumbh through Nerolac shades that we have used in the mural on the facade of Indira Bhavan. Over the past few years, there hasn’t been enough attention given to artistic aesthetics in urban regions and the visual appeal it can bring to the cities in our country. And hence large-scale wall artwork during festivals is what our team looks at to change that trend. Under #AyodhyaArtFest and #KumbhArtFest, we have created cultural artwork on public and private walls in Ayodhya and Prayag respectively.”

    Apart from the painting the 30,000 sq ft area of the building, Kansai Nerolac has also actively participated with Delhi Street Art in beautifying the town of Prayagraj, by painting 10,000 sq ft of the city walls. Nerolac, along with extensive support from its paint trade dealer network will also act as distribution centres, will make over 3-lakh customised cans available for the devotees to carry the holy-water from the Ganges home. To retain the purity of the canned liquid, they will include a shankha made of alum to champion the cause of purifying the holy Ganges.

  • Castrol Activ launches campaign #NonStopDemocracy

    Castrol Activ launches campaign #NonStopDemocracy

    MUMBAI: Castrol Activ, the engine oil for two-wheelers, announced the launch of its new marketing campaign titled, #NonStopDemocracy. Set against the backdrop of the upcoming general elections in India, the ad film encourages the young audience of India to ‘Give a Ride, Help Cast a Vote.’

    The renowned creative agency Ogilvy India has conceptualised and developed the campaign which was rolled out on 22 February across multiple channels.  The campaign is an extension of the brand’s marketing philosophy, focused on showcasing young riders as changemakers for today’s society.

    “Young voters will define the elections in 2019. By showing them a very easy to execute idea of converting their own motorcycles or scooters into a vehicle to ferry people to polling booths, we have hopefully shown them a way and encouraged them to think differently to do their bit,” Ogilvy chief creative officer Sukesh Nayak commented.

    “Today’s youth is self-aware and responsible. This campaign is our salute to the youth who want to make a difference to society and are driving this positive change. In this journey, we hope that Castrol Activ will be their trusted partner. We see this communication as a catalyst for change to shape thoughts of the young generation and encourage them to keep protecting what they love,” Castrol India marketing vice president Kedar Apte said.

    The setting at the beginning of the film implies a low voter turnout during the general elections because of difficult weather conditions. But youngsters on their bikes protected with Castrol Activ, ensure they individually visit various households, urge adults to cast their votes, and ferry them to the polling booth.

    “I’m happy that the much-loved Castrol Activ brand has once again been able to come up with an impactful message around protecting what you love. We hope this message resonates with India’s youth just like the previous campaigns and ignites a spark towards making a positive difference in whichever sphere of life they may choose," Castrol India Limited managing director Omer Dormen commented.

  • Mahindra launches digital campaign #RiseAgainstClimateChange

    Mahindra launches digital campaign #RiseAgainstClimateChange

    MUMBAI: At a time when global warming is a burning issue, the Indian multinational conglomerate Mahindra Group has launched a new digital campaign that builds a case for tree plantation encouraging people to #RiseAgainstClimateChange. The entire film which has been uniquely created using recycled waste paper revolves around the idea of celebrating the tree.

    The eco-friendly digital campaign goes live today across all the digital channels of Mahindra Rise. Various other activities including social media engagements, contests, felicitation of environment champions will be taken up to spread the word. Moreover, select NGOs will enable people to take action on ground also.

    Mahindra Group group corporate brand CMO Vivek Nayer said they not only want to do good in the community, but also aim to inspire others to do good in order to drive positive societal change. According to him, there is a significant impetus on the cause of environment across the world and this film is aimed at driving the message on environment conservation.

    “With the #RiseAgainstClimateChange campaign, we’re bringing to the forefront the issue of environment degradation and seeking people’s collective power to address it through the act of planting trees. In fact, to make our message more impactful, we built the sets for our film using only recycled waste paper, ensuring that every aspect of the communication reinforces the cause of conservation,” Nayer added.

    A detailed social media listening exercise on social causes in India has been conducted by the Mahindra team where climate change emerged as the second biggest concern for millennials that accounted for over 22 per cent of the conversations online.

    “The Mahindra Group has extensive experience in addressing climate change through various initiatives including our Hariyali program that has planted over 15 million trees in the last 12 years. Together we can make a real difference to the environment, and we hope that this film will not only promote better understanding of this cause, but also inspire action from others,” Mahindra & Mahindra group CSR vice president Sushil Singh commented.

  • Bajaj Allianz General Insurance launches new brand campaign ‘Caringly Yours’

    Bajaj Allianz General Insurance launches new brand campaign ‘Caringly Yours’

    MUMBAI: Bajaj Allianz General Insurance, India’s leading private general insurance company launched its new brand campaign redefining the essence of ‘Caringly Yours’. This holistic 360-degree marketing campaign aims to infuse emotions into the general insurance industry which is otherwise perceived as passive, reactive, and a transactional category.

    Through this campaign, Bajaj Allianz General Insurance aims to transcend the entire category of general insurance from pure evaluation to an emotionally engaging brand. The campaign is designed on the back of innovative solutions that the company offers in each category and all the solutions intended towards eliminating the worries of customers. It aims to connect with people across different age groups through television as a prime medium along with print, outdoor, radio and aggressive digital intervention to spread the word about the company’s new brand identity.

    Highlighting the USP of the campaign, Bajaj Allianz General Insurance chief marketing officer Chandramohan Mehra said, “As a leader in the general insurance category, we would like to redefine the essence of the category to emotionally engaging from the current state of constantly evaluating or transactional. Our new brand promise emanates from our belief that we can solve customer worries through our unique offerings embedded in each of our product categories. Humanising the brand further, the campaign embodies our values of care, agility, and innovation.”

    As a precursor of the campaign, Bajaj Allianz General Insurance ran a huge campaign ‘Tell us your worries’ in September 2018 hosted on a microsite, where customers were requested to share their worries. Accordingly, the company looked at providing innovative solutions and further simplifying services. The new tag line ‘Caringly Yours’ was released through a unique road safety – wear helmet CSR initiative, where a single outdoor hoarding expressed the tag line in the formation of around 1500 actual helmets.

    Bajaj Allianz General Insurance chairman Sanjiv Bajaj and MD and CEO Tapan Singhel in presence of Pune City commissioner of police K Venkatesham and actress Radhika Apte unveiled this hoarding encouraging the city people to ride safely.

  • CEAT makes Kumbh Mela a safer pilgrimage with innovative “Safety Banner”

    CEAT makes Kumbh Mela a safer pilgrimage with innovative “Safety Banner”

    MUMBAI: Identifying three of the biggest challenges at the ongoing Kumbh Mela as injuries, crowd control, and women safety, CEAT introduced a unique ‘Safety Banner’ at the site to overcome them. Now, CEAT has launched its digital campaign communicating the efficiency of the Safety Banner as a solution to these problems.

    The company shared in a press statement that the CEAT Safety Banner is an easy-to-use multipurpose safety device which seamlessly transforms into a stretcher to carry the injured, a barricade for crowd control and a changing room. By conceptualising CEAT Safety Banner, the company has taken its motto – making mobility safer and smarter every day – to a whole new level.

    On the release of the digital campaign, a spokesperson commented, “The CEAT Safety Banner allows the devotees to have a safe and hassle-free experience at the Kumbh Mela; which is one of the greatest gatherings in the world. Our idea was to develop a solution that connects with our audience and addresses some of the major safety concerns, that the authorities face in a mega event like this. Going forward we aim to create the right impact through initiatives like these and will continue our journey in making mobility safer and smarter for everyone.”

  • Lifebuoy acknowledged as ‘Swasthya Sehbhagi’ at Kumbh Mela 2019

    Lifebuoy acknowledged as ‘Swasthya Sehbhagi’ at Kumbh Mela 2019

    MUMBAI: Kumbh Mela authorities have recognised the efforts of Lifebuoy in encouraging people to adopt the healthy habit of hand-washing through a series of highly innovative initiatives and has acknowledged it as ‘Swasthya Sehbhagi’ in the ongoing edition of the fair,

    Appreciating Lifebuoy’s efforts at the Kumbh Mela, Kumbh Mela Prayagraj nodal officer sanitation VK Mishra said, “We appreciate the role played by Lifebuoy as ‘Swasthya Sehbhagi’ (hygiene partner) in this grand event to spread the message of hygiene and sanitation. We are hopeful that these initiatives will help drive a behavioral change among the masses.”

    Shedding light on the recognition and thought process behind the interventions, HUL skin cleansing general manager Harman Dhillon shared, “It is matter of great honour to be recognised by the Kumbh authority for our efforts as ‘Swasthya Sehbhagi’. Recognitions like these reaffirm our belief and serve as motivation to keep innovating with our approach to encourage more and more people to adopt hand washing before eating and after using the toilet as a habit.”

    Lifebuoy, which debuted Roti with a hand washing message at the last Kumbh, has now taken that thought a few steps further, with interventions around two key hand washing occasions – after toilet, and before consuming food.

    Lifebuoy has activated ‘Lifebuoy Stamp of Hygiene – After Toilet Protection’, ‘Vote for Good Health, Vote for Lifebuoy!’, and ‘Lifebuoy Swasthya Chetna Thali’ initiatives at Kumbh Mela 2019.

    Adding further on Lifebuoy’s mission on lifesaving, HUL general manager of skin cleansing Harman Dhillon said, “Lifebuoy is committed to finding ways to protect people from illnesses and improve health outcomes, one wash of hands at a time.”

  • Ogilvy Bangalore drives UberAuto to Chennai with ‘No haggling, No Hassles’

    Ogilvy Bangalore drives UberAuto to Chennai with ‘No haggling, No Hassles’

    MUMBAI: Ridesharing company Uber has launched its latest campaign ‘No Haggling, No Hassles’, encouraging people to avail UberAuto services in Chennai. The campaign has been conceptualised by Ogilvy Bangalore.

    Ogilvy vice chairman India and chief creative officer South and Southeast Asia Sonal Dabral added, “UberAuto has brought a dramatic change to the way our audience uses auto rickshaws by bringing them never before convenience and peace of mind. It’s therefore fitting that we are introducing this epic service to our audience with an epic story full of humour, drama and suspense. I’m sure that our audience will enjoy this campaign as much as we enjoyed creating it.”

    Uber head of brand – rides, India and South Asia Saakshi Verma Menon commented, “Uber’s vision is to build globally and live locally. UberAuto takes away the daily hassles of hailing an auto by harnessing the power of technology. This campaign aims to connect with our communities, driver-partners and riders in Chennai. Ogilvy South has been a great partner in bringing this creative idea to life in Chennai."

    Ogilvy South president Ram Moorthi said, The flavour of the relationship between an auto rickshaw and it’s rider is a uniquely local one. From Ogilvy’s South office, we’ve used a South Indian flavour to help UberAuto convey its hassle-free message to its customers. Full credit to our client partners for going with our audience understanding while keeping us honest in terms of the Uber brand’s values.”

    The campaign shows the name of the protagonist (witness), ‘Selvam’ echoed around the city dramatically. As unique characters ranging from policemen to politicians scream Selvam’s name in anticipation, we finally see Selvam haggling with a regular rickshaw driver for his ride. As the Voice Over resolves Selvam’s conflict by introducing him to UberAuto, we see him happily arriving at the court much to the relief of everyone. The film ends with the most relieved of them all, the accused who is thankful that his witness has arrived on time.

    As part of the campaign, Uber is also set to release print, outdoor, and radio ads with the same message.

  • Usha says ‘Goodbye Dust fans’

    Usha says ‘Goodbye Dust fans’

    MUMBAI: Usha International  has launched a new TVC campaign for its latest range of ‘Usha Goodbye Dust’ fans. Conceptualised by Thinkstr around the theme ‘Dhool Hategi, Zindagi Chamkegi’, the TVC aims to connect with Indian audiences showcasing the latest range of technologically designed Usha fans, which enable consumers to keep their homes cleaner thereby supporting a healthier life.

    The TVC features an emotional narrative between a daughter and her parents depicting a relatable, real-life, commonplace scenario of Indian homes – that of cleaning a ceiling fan. Shown for the cumbersome task it is, with stubborn dust and grime making it really messy, and involving several rounds of scrubbing and cleaning with paper and cloth, the TVC walks viewers through a narrative each one can relate to, with the solution that Usha Goodbye fans offer.

    Commenting on the release of the TVC, Usha International Ltd president – marketing Sandeep Tewari said, “At Usha, our endeavour is to constantly innovate and launch technologically advanced, superior products that are in-sync with evolving customer needs and trends. Our newly launched range of Usha Goodbye Dust fans are for consumers who yearn for healthier and cleaner homes without compromising on either technology or aesthetics, each of which is intrinsic to their lifestyle. The coming months will see many more models added to this range.”

    With this TVC, we have added a new dimension to the brand imagery of USHA. The protagonist is the USHA of 2019!  Born and brought up in a small town of India, she is young, confident, well-educated, independent, and works and lives in a big city. She is at the same time caring & culturally rich. She is a perfect blend of Modernity with Tradition.  She is the ‘NEW USHA’,” he added.

    The TVC will be aired nationally targeting audiences across platforms including GEC and new channels, English entertainment channels, and will also be promoted during prime slots on various HD channels. The TVC would be supported by a robust digital campaign as well as BTL activations including promotional scheme for trade partners, and in-shop promotions, across India.