ITV

Category: Ad Campaigns

  • Ogilvy, Cadbury launch new campaign for Silk Hazelnut

    Ogilvy, Cadbury launch new campaign for Silk Hazelnut

    MUMBAI: Kicking off the new year, Cadbury Dairy Milk Silk has introduced another delicious novelty – Silk Hazelnut that is an irresistible combination of rich creamy chocolate and whole Turkish hazelnuts. Ogilvy has created a brand campaign for that.

    Hazelnuts are unknown in India – this was the challenge.  How do we tell another irresistible story with an unknown ingredient? To bring alive the USP, the Ogilvy creative team highlighted the best part about the consumption experience. The best part of the consumption experience was the inclusion of whole hazelnuts. Every bite makes you pout!

    Link: https://we.tl/t-ODszwTxPXU

    Ogilvy West senior executive creative director Zenobia Pithawalla said, “The new Silk Hazelnut comes with whole hazelnuts from Turkey. We tell the new ingredient story by bringing alive the eat experience. The inclusion of whole hazelnuts makes you pout while you devour the chocolate. So every time the girl takes a bite she looks like she is pouting to kiss.  Making the 'Kiss me' jingle feel like it was written for this one.   When consumers in India think premium ingredients, they think almonds, cashews, walnuts. Hazelnut was nowhere in the picture.”

    Ogilvy West head of planning Ganapathy Balagopalan said, “Hazelnut is relatively unfamiliar to Indian consumers. So, we have given consumers something unique to remember and desire- the new Silk Hazelnut, ensuring it continued to be true to core promise of Silk indulgence. The creative does this using a clever device that is both cheeky and charming.”

  • iD Fresh Foods aims to bring balance in the kitchen with #EqualswithiD

    iD Fresh Foods aims to bring balance in the kitchen with #EqualswithiD

    MUMBAI: The theme for Women's Day 2019, as decided by the UN, is #BalanceForBetter. Taking this pledge ahead, Langoor recently launched a campaign for iD Fresh Foods – #EqualsWithiD. The focus of this campaign is to promote balance and equality among men and women.

    As part of the #EqualsWithiD campaign, men are encouraged to take a 'Cook For Her' pledge and take over in the kitchen for 3 days in a week. #EqualsWithiD is targeted not only at working professionals and married couples, but also brothers and sisters, sons who live with single mothers as well as boyfriends who live in with their girlfriends.

    Talking about the campaign, Langoor creative director Swati Naik says, “As a brand, iD Fresh Foods has been all about products that make it easy for everyone to cook, so this was a perfect fit. The team felt that instead of just talking about equality between men and women, the campaign would have more direction if we actually showed people that there were definitive steps, they could take to empower the women in their lives.”

    The campaign aims to bring the balance back into the kitchen space, often stereotypically viewed as the sole domain of women. The idea behind the effort is to ensure that the women in our lives get the time and energy to do what they love, and pursue their dreams, instead of being bound by societal constraints. A small step in this direction would be the sharing of household responsibilities by the men, starting from the kitchen.

  • Bournvita surprises customers at the supermarket with #DontForgetYourself

    Bournvita surprises customers at the supermarket with #DontForgetYourself

    MUMBAI: Cadbury Bournvita along with Ogilvy & Mather has come out with #DontForgetYourself campaign this Women’s day, urging women to take care of themselves as well amidst the hectic schedules and fast-paced lifestyles.

    The digital film makes viewers question on how the women who are taking care of the house, their children, husbands; often miss out on paying attention to their own health. The film opens to customers shopping at the supermarket, and as soon as they are about to bill their purchase at the billing counter; they are informed that all their purchase is completely free of cost. Taken by surprise, the cashier directs them to another member who confirms that their purchase is for free.

    While packing up the bags, they are guided to the back of the supermarket to a lady who begins to have conversations with the customers and enquires on some of the items in their cart. She picks up items individually like yoga mat, olive oil, millet flour etc. and enquires on who these are meant for, about them to which they responded that they were all bought for someone in their family or friends. But when these customers are asked about what they’ve bought for themselves, they are stumped.

    The manager explains to the shocked customers and introduces her real identity as a nutritionist and calms them down by saying this is a common scenario in most Indian households – women tend to care of everyone but themselves and disregard their own health and nutrition in the course. The ad film ends with the nutritionist making the women promise that going forward, along with others, they will also care for themselves and lead a healthier lifestyle.  

  • Vistara to provide sanitary pads onboard domestic flights from Women’s Day

    Vistara to provide sanitary pads onboard domestic flights from Women’s Day

    MUMBAI: India’s full-service carrier, Vistara has announced its initiative #PadsOnBoard, whereby it will provide sanitary pads onboard its flights to women travellers on request, starting this International Women’s Day on 8 March 2019. This initiative makes Vistara the first Indian airline to offer sanitary pads on flights within India.

    The airline will provide ISO 9001:2015 certified, bio-degradable and organic sanitary napkins made from plant-based fibres that are free of plastic, toxins and perfume.

    Recognising the need for this essential amenity, the airline introduced this service to assure women travellers of a comfortable flying experience every time they fly Vistara. Vistara’s cabin crew will make in-flight announcements on all flights to create awareness among travellers that sanitary pads are now available onboard for customers to freely ask for it if they need it.

    Commenting on the initiative, senior vice president – HR and corporate affairs Deepa Chadha said: “At Vistara, everything we do stems from the concept of ‘intuitive thoughtfulness’. It is this simple, humane perspective that makes us different from any other airline, and the reason that Vistara is the first choice for air travellers in India today. The initiative to provide sanitary pads to our customers is a meaningful one that reflects our core philosophy that ‘small things make a big difference’. As a woman, I feel a greater sense of pride for being part of an organization that’s providing such an essential amenity to customers – something that will help so many travellers in times of need.”  

    The introduction of #PadsOnBoard is part of Vistara’s focus on services and amenities for women travellers, adding to #VistaraWomanFlyer service that was launched in 2017 to provide certain benefits and peace of mind to solo women travelers. Together, these products and services will come under the ‘Vistara for Women’ service umbrella, as Vistara continues to lead the way on this front in India.

    Additionally, to celebrate International Women’s Day, all-women crew and pilots will operate retro-themed flights on the #VistaraRetroJet between Delhi and Goa on March 8. The cabin crew on these flights will be dressed in limited-edition retro-style uniforms, and customers will be invited to dress retro as well, and will be welcomed with memorabilia and served special dishes.

  • Olay India urges women to be fearless and #FaceAnything

    Olay India urges women to be fearless and #FaceAnything

    MUMBAI: Leading up to International Women's Day, Olay India launched its latest campaign showcasing stories of strong Indian women who have made bold choices, defied norms and followed their dreams. The campaign, conceptualised by Saatchi & Saatchi, has its message in line with Olay’s mission to continually improve women’s skin and lives by encouraging them to be fearless and stand up for what they believe in, because if a woman is confident she can #FaceAnything.  

    Explaining the thought behind the campaign, Olay brand manager, skin and personal care – India and Gulf, Arushi Sethi said, “Olay as a brand has always been an enabler of confidence in a woman. Through this campaign, we are celebrating the fierce and fearless spirit of women who have worked hard to break the chains of judgments- be it their appearance, career choices or decisions they make for themselves. The Olay woman has always been fearless, but now is the time to celebrate her confidence so that she is ready to #FaceAnything that the world challenges her with.”

    Emphasising the creative thought behind the campaign, Saatchi & Saatchi CEO and managing partner Anil Nair added, “Keeping in mind Olay’s fearless ethos, a diverse group of women both incredible and unconventional in their own way stood out to us – designer, Masaba Gupta, actress Kubbra Sait, biker Priyanka Kochhar, plus-size model Payal Soni and YouTube star Lilly Singh. These women embody empowerment, sisterhood, bravery, fearlessness and the inner strength to #FaceAnything.”

  • Mountain Dew presents the exhilarating journey of Gerrari Offroaders

    Mountain Dew presents the exhilarating journey of Gerrari Offroaders

    MUMBAI:  Mountain Dew has always saluted the spirit of risk taking, of pushing boundaries to achieve extraordinary success. Continuing with the pioneering format of biopic storytelling built on their Risk Takers of India platform, Mountain Dew’s 2019 campaign celebrates an exhilarating journey of real-life heroes, Gerrari Offroaders-Gurmeet Virdi and Kirpal Singh Tung who are synonymous with off-roading in India today.

    The celebration of the inspiring journey of Gerrari Offroaders, is consistent with Mountain Dew’s efforts over the last three years, of showcasing real life heroes through its ‘Risk Utha Naam Bana’ campaign. ‘Risk Utha, Naam Bana’ is based on the powerful insight that greater success needs greater risks and one should always strive to break out of the ordinary.

    PepsiCo India director, Mountain Dew and Energy Naseeb Puri says, “Mountain Dew has always celebrated the spirit of those who push themselves to achieve extraordinary results, making a name for themselves in the process. Gurmeet & Kirpal are an embodiment of the Dew philosophy of Risk Utha, Naam Bana and it is our privilege to be able to share their inspiring story with millions of Indians across the country.”

    Taking inspiration from the adventures of Gurmeet, Kirpal, Kabir and the Gerrari Offroaders, the Mountain Dew film is an ode to those who take risk head on and come out victorious. In the words of the Gerrari Offroaders themselves, when they’re seen as the underdogs, what they may lack in resources, they make up for in jigar. In the moment of choice, it’s that jigar that makes the difference between Naam and Namumkin.

    Wunderman Thompson creative chief Senthil Kumar notes, “Mountain Dew brings authentic and inspiring stories of real heroes using the popular cinematic biopic storytelling format. This time Hrithik Roshan shares the story of India’s first 4×4 world champions. Set amidst rainforest landscape this shoot was an adventure like no other. The journey of these men is one filled with grit and guts. This Mountain Dew film is a salute to the spirit of risk taking and the hunger to make a name inspiring the viewers to do the same.”

    Speaking about his experience, Hrithik Roshan, Mountain Dew brand ambassador said, “The story of Gurmeet & Kirpal is truly inspiring. As movie actors, we perform stunts on screen but these guys live a new adventure each day. Their story is one of passion, risk and courage and it’s been my privilege to bring the story of these risktakers to the big screen.”

    ‘Risk Utha Naam Bana’ has been consistently bringing to life, authentic stories of real-life heroes through its Risk Takers of India platform; the most recent one being the hugely successful 2018 campaign featuring mountaineer Arjun Vajpai.

    The 2019 campaign too will bring alive stories of motor sporting risk takers like Aishwarya Pissay and Yuvraj Singh. It will also be supported by a scale surround program across digital, outdoor, on-ground etc. that will go deep into the heartland markets.

  • Zoomcar unveils #SheDrives campaign ahead of Women’s Day

    Zoomcar unveils #SheDrives campaign ahead of Women’s Day

    MUMBAI: Ahead of the International Women’s Day, the Bangalore-based self-drive car rental company, Zoomcar has launched a campaign to facilitate women’s access to personal mobility, titled #SheDrives.

    The campaign encourages more and more women drivers to hit the roads by helping them complete the entire spectrum of learning how to drive via their neighborhood licensed driving school and helping them own a car by subscribing to one.

    Inviting women to conquer the roads, Zoomcar is providing 10 women with 3 months’ free car subscription from ZAP Subscribe.

    Those women who wish to subscribe to a car and have procured a driving license in the past 6 months can have their fee reimbursed from Zoomcar as well, simply by showing the receipt of the driving school.

    Commenting on the novel campaign, Zoomcar co-founder and CEO Greg Moran said, “Women play a pivotal role in all aspects of socio-economic development. However, their access to personal mobility has always been challenged, thus limiting their growth and leading to several challenges. To the same end, on the occasion of the International Women’s day, we have launched the #SheDrives campaign to facilitate a woman’s access to personal mobility. The campaign will address two critical aspects of personal mobility for women, firstly, having a personal vehicle and secondly, the skill to drive. To the same end, we are not only providing free subscription to cars under ZAP Subscribe but also sponsoring the driving school fee for women drivers. Our motto is simple; #SheDrives her ambitions, #SheDrives motivation in the family, #SheDrives our world, to her mobility is the key!”

  • Candere celebrates Women’s Day with #EkZindagiKhudKeNaam

    MUMBAI: This Women’s Day, Candere by Kalyan Jewellers launches ‘#EkZindagiKhudKeNaam’ to celebrate the women and their passion, dreams, strength, and most importantly-their individuality, or ‘womanity’.

    Created by Bandstand Video, the campaign video revolves around the lives of seven such women, who are constantly being asked questions, which next to every woman has faced at one point or the other throughout her life. The general perception of society towards women has been talked about in the video.

    Sharing the purpose behind this campaign, Candere founder and CEO Rupesh Jain remarked, “Since ages, women have been conditioned such that their lives revolve around others-looking for them, tending to their needs, or making sacrifices on a daily basis. With #EkZindagiKhudKeNaam, we at Candere aim to stir the society’s conscience pertaining to women, dissociating her identity from her roles serving others and connecting her back to her individual self. Being a woman-centric brand, we hope to encourage society to respect and express their gratitude towards the women in their lives through this campaign, celebrating them for who they are. Most importantly, we aim to support and remind women that it is high time they put themselves first and embrace their womanity.”

  • Ogilvy, PokerStars India partner to launch India’s first-ever poker TV campaign

    Ogilvy, PokerStars India partner to launch India’s first-ever poker TV campaign

    MUMBAI: PokerStars India has announced its association with Bollywood actor Nawazuddin Siddiqui to launch India’s first-ever poker TV campaign. The launch and association are designed to strengthen the brand’s resonance as it seeks to bring the concepts of poker to a wider audience.

    The campaign has been conceptualised by Ogilvy and brings to life the concept of bluff through engaging and fun narratives designed to entertain but also encourage people to work out whether Nawaz is bluffing and try their hand at the game themselves.

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    Ogilvy West group creative director Rohit Dubey said, “No pun intended, poker advertising in India is a tricky game. The communication has to tread the tight rope of legalities, balancing the elite and massy act simultaneously. The challenges were to tell engaging stories, that border between fact and fiction, and are interesting to watch. With ‘IS NAWAZ BLUFFING’, we tried to hit the triple whammy of curiosity, mass act and engagement that we hope is well accepted by the consumers. Nawazuddin Siddiqui brings an effortless fit and raises approachability quotient of Poker. It was sheer joy collaborating with the team at Pokerstars.in, who are creatively courageous and allowed us the room to write this campaign. Let’s see how cards unfold now. We are keeping a straight face.”

    Senior vice president Harsh Bhatt mentioned, “Pokerstars is the biggest online poker brand globally. Yet, in India, it is just about launching. There were a ton of barriers we had to address. For one, Indians are habituated to playing card games like Rummy and Teen Patti. The first task was to introduce them to a new kind of game; a game of skill. Secondly, we had to toe a fine line between introducing the brand to the masses, and yet keep it on a pedestal over the other card games. Nawazuddin was our choice for a brand ambassador who could balance both. The launch itself was planned such – stage one introduces Poker to the masses through the commonly known card term – bluffs. It’s an interactive campaign which will engage with the audiences. We plan a second burst soon which will take the messaging forward by introducing the prerequisites for playing Poker. You’ll be happy to learn that Indians have all the prerequisites and more. The past few months have been a combination of a whole lot of strategic thinking, creative ideation and celebrity management, but it has all come together beautifully as a campaign.”

  • Surf Excel adds a hue of goodness to the colours of Holi with #RangLaayeSang

    Surf Excel adds a hue of goodness to the colours of Holi with #RangLaayeSang

    MUMBAI: Surf Excel has released its latest campaign #RangLaayeSang for the colourful season of Holi. Conceived by Lowe Lintas Mumbai, the campaign speaks about communal harmony in a simple yet delightful manner, adding a hue of goodness to the festival.

    The campaign intends to stay true to the essence of Holi by sending out a message of bringing people together, and shows how colours can be an equaliser in our society. The campaign film, which brings alive Surf Excel's Daag Achhe Hain philosophy, is set amidst the Holi celebrations where a young girl chooses to get stained in Holi colours in order to protect her young friend. It ultimately suggests, ‘Agar kuch achha karne mein daag lag jaaye toh daag achhe hain.’

    Commenting on the campaign, Lowe Lintas regional creative officer Carlos Pereira said, “We felt the festival of Holi gave us the opportunity to highlight the true spirit of togetherness. By making colour the medium of oneness, we could seamlessly bring forth the larger thought of Rang Laaye Sang – a sentiment that kids truly believe in."

    Hindustan Unilever Ltd executive director – home care Priya Nair said, “Holi is one of our biggest festivals, celebrated with much fanfare across the country. However, in the midst of the fun and revelry, one can often forget the true spirit of the festival. The #RangLaayeSang campaign from Surf Excel beautifully captures how the colours of Holi can be a force for good, melting differences and bringing people together. It seamlessly brings to life our decade long ‘Dirt is Good’ philosophy – ‘Agar kuch accha karne mein daag lag jaaye, toh daag acche hain’.”

    The campaign will be live across TV, outdoor, and digital.