ITV

Category: Ad Campaigns

  • Levi’s celebrates collective power of women with #IShapeMyWorld Season 5

    Levi’s celebrates collective power of women with #IShapeMyWorld Season 5

    MUMBAI: This International Women’s day, Levi’s has unveiled the fifth season of the Levi’s #IShapeMyWorld campaign that celebrates the power of women, and their determination to inspire change. The new season is bigger, better and bolder as it beautifully weaves in 21 changemakers into a spirited music video that encourages women to shape their own destiny.

    The video features a prolific line-up of female personalities who have come together from different industries such as entertainment, fashion, sports, journalism and social change to celebrate the spirit of women empowerment. The campaign brings together industry icons like Swara Bhasker, Hard Kaur and Anjali Lama who return from previous seasons and new faces like Neena Gupta, Kubbra Sait, Sandhya Menon, and Malini Agarwal.

    True to the campaign thought that emphasises on the power of the collective, Levi’s assembled an all-female crew to execute this campaign and the track composed by singer songwriter Anushqa and rapper Hard Kaur.

    Levi’s India director marketing Meeta Bharvani said, “The #IShapeMyWorld campaign is driven by the insight that in a world that still tries to restrain women from achieving their potential by fueling insecurities about themselves; whether it is about her ‘body’ or her ‘being’; there are an increasing number of stories of women who took their chances and beat the odds.”

    “During the past 4 seasons of #ISMW, we drove inspiring stories of fearless women. This season we celebrate the power of the collective through women who are authentic, original and purposeful, all qualities that are inherent to the Levi’s® brand,” she added.

  • WeWork launches digital campaign ‘Women’s Era’

    WeWork launches digital campaign ‘Women’s Era’

    MUMBAI: WeWork, the global platform for creators that provides collaborative spaces, community, and services, has rolled out a digital campaign, “Women’s Era”, to celebrate women from different walks of life, who have and are an inspiration to all of us, every single day. The campaign is to mark the International Women’s Day celebrations.

    With around 4,00,000 global members and around 9,000 employees all over the world, there is a space for everyone to express their individuality. Taking this into consideration, WeWork has taken a step to appreciate their female employees and members by featuring them on their Facebook page, along with their thoughts about what ‘women power’ means to them and their message to other women all around the world.

    To celebrate women entrepreneurs, WeWork is further offering women a chance to sign up for six months and avail two months of free membership on WeWork. Applicable on private offices in select locations, this can be availed anytime between 5 March to 12 March 2019. While, the sign-up is between the given dates, the deal can be completed till 12 April 2019 for the offer to be availed.

    Participating in this vision of ‘women’s era’, the leadership team at WeWork has come together to talk about why they call it an ‘era’ and how they see the new age woman embodying all their key values. Created in a video format, the short film features leaders from WeWork India, including CWeO Karan Virwani, Co-CWeO Ryan Bennett, head of sales Varun Gopinath, head of real estate Arnav Singh Gusain, head of strategic finance Vinayak Parameswaran, head of marketing Vineet Singh, and design director Taylor Harper, speaking about women, how they are an inspiration and why they need to be celebrated every day.

    As offline events are a key part of the weekly hygiene at WeWork and this week is all about women, WeWork is also organising the ‘Her Pop-up Market’ on 8 March at WeWork Galaxy – Bangalore, where pop up stalls will be set up by female homegrown entrepreneurs showcasing apparel made with sustainable fabrics, notebooks and stationery, home decor products, and much more. From art and home décor to sustainable clothing and natural body products, there’s plenty for one to explore with one’s BFF, girl gang, spouse, or solo.

  • MySchoolReviews.com launches #HerCourageLessons campaign

    MySchoolReviews.com launches #HerCourageLessons campaign

    MUMBAI: #HerCourageLessons, the latest campaign by Isobar India, the digital agency from Dentsu Aegis Network, for MySchoolReviews.com, a school listing and reviewing website, is making parents question the way they are raising their girls.  Parents, with love and care, are also unknowingly teaching fear to their daughters through their statements and actions. “Avoid going to certain public spaces”. “Don’t wear certain types of clothes”. “It’s not nice to talk back”. These statements come rightly under a blanket of concern, but inadvertently, what they also do is instill fear in girls.

    The campaign has been launched with a series of 3 films. Taking influence from popular children’s rhymes, each film throws light on a prevalent fear that parents unintentionally pass on to their daughters. In addition, MySchoolReviews.com has especially created an Amazon Alexa skill that would allow parents to check whether they are fear training or courage training their daughters.

    Talking about the campaign, MySchoolReviews.com co-founder and managing partner Lalit Mehra said, “Being courageous is the need of the hour for every girl. As responsible custodians, it is our duty to teach every girl in India to be fearless, confident and strong. Through #HerCourageLessons, we want to prove that teaching courage to daughters from a young age is possible.”

    Isobar India executive vice president Gopa Kumar said, “I believe it’s a fantastic initiative by MySchoolReviews.com to bring out the prevalence of unintentional fear training by parents at large. We may not notice it but it is prevalent and is deep-rooted in what we teach to our girls. We need to move out of this and start teaching courage to our daughters so that the next generation is fearless and is not conditioned in stereotypes. Through a series of brand videos, #HerCourageLessons intends to raise awareness about the same. Along with Alexa skills, other unconventional techniques are being explored to push this message across to parents.”

    Isobar India national creative director Anish Varghese stated, “This International Women's Day, we do not want to discuss the lives of only a few girls. Rather we want to create an impact on an entire generation. And all of this starts with a simple question to parents who are raising their girls – What are you teaching them – fear or courage? Data says that more than 63 per.cent of parents unknowingly teach fear to their daughters through their statements and actions. To make them aware of this, we twisted the very first lessons that kids learn and remember when they get old – the nursery rhymes.  The happy visuals in the films show that teaching is unintentional while what you hear will take you by surprise. #HerCourageLessons, powered by MySchoolReviews.com, urges parents to re-look at the lessons they are teaching their girls from a young age so as to raise the brave girls of tomorrow.”

  • This Women’s Day, OkCupid urges to #FlipTheQuestion and break gender stereotypes

    This Women’s Day, OkCupid urges to #FlipTheQuestion and break gender stereotypes

    MUMBAI: As Oscar Wilde once said, “The answers are all out there, we just need to ask the right questions”. This women’s day the international dating app OkCupid encourages us to use our questions well and, maybe, start an epic story.

    Following #SubstanceOverSelfies, OkCupid is now asking single millennials to #FlipTheQuestion. Their latest video, on the occasion of International Women’s Day, uses questions – good and bad – to challenge gender stereotypes. The film opens with three women from different walks of life ignoring ‘assumptions and boring questions’ being thrown at them.

    OkCupid CMO Melissa Hobley says, “India with its evolving social fabric is so exciting. The most insightful responses from Indian users are on feminism, gender roles and the idea of romance in this decade. For women who are charting new paths, both personally and professionally, patronising conversations and lopsided stereotypes remain a constant point of exasperation. With #FlipTheQuestion we’re encouraging men to rethink the questions they ask and begin the journey to an epic story. After all, every good story begins with the right questions.”

    As a dating app that celebrates individuality, OkCupid uses an algorithm informed by over 3000 questions to meaningfully match its users on the basis of shared interests, values, quirks, and deal-breakers. The campaign video went live on 7 March 2019 on OkCupid India’s digital channels.

  • Thrive Global India teams up with Ariel for ‘Share The Load’ campaign

    Thrive Global India teams up with Ariel for ‘Share The Load’ campaign

    MUMBAI: On Women's Day 2019, Thrive Global India is partnering with P&G to amplify Ariel’s award-winning campaign of #ShareTheLoad – a movement that addresses inequality in the Indian household and encourages men and women to equally divide the household chores. This much-needed initiative compliments the mission of International Women's Day 2019 of creating a gender-balanced world, popularised as #balanceforbetter.

    It is also a perfect fit for Thrive Global India’s mission to end the stress and burnout epidemic in the country, where women are expected to manage both home and office work, which can lead to increased anxiety, stress and burnout. In its latest edition of #ShareTheLoad, Ariel is asking if we are teaching our sons what we have been teaching our daughters and is urging mothers to reanalyze the way they raise their sons. Since its inception, Ariel’s campaign has helped families realize that everyone, regardless of their gender, should be equipped to share the load of household chores.

    Now, Thrive Global India and Ariel are adding another layer to this much-needed conversation as they talk about “Sharing the Load for A Thriving Partnership”. Through this collaboration, Thrive Global India is helping accentuate Ariel’s message of addressing inequality in the household and to reiterate that both men and women have an equal responsibility in performing household chores like doing laundry. Through the partnership, Thrive Global India’s media platform now hosts a dedicated section, for this campaign, which provides readers curated resources across a range of digital assets to take Ariel’s movement to a newer audience.

    Talking of the partnership, Thrive Global’s founder and CEO Arianna Huffington said, “Thrive and P&G’s Ariel are united in our mission to add value to consumers' lives, and I'm thrilled to extend the work we've done with P&G brands into India, which has long held a special place in my heart ever since I was a student there years ago. With #ShareTheLoad, we hope to empower couples to support each other and unlock their greatest potential in both their personal and professional lives by rejecting the unreasonable societal expectations of women that lead to stress and burnout."

    Commenting on the movement, marketing director, P&G India and fabric care Sonali Dhawan, said, “Ariel India is committed towards progressing the lives of women across the country, because women are the backbone of our society. We started #ShareTheLoad movement in India back in 2015 to address the inequality that exists within Indian households. This year, we reignite conversations with the same intent, and go deeper into the cause of this disparity. In the context of right upbringing, we urge mothers to be changemakers, and raise yet another pertinent question – Are we teaching our sons what we have been teaching our daughters? If sharing the load is taught at an impressionable age, it becomes a part of their value system. Ariel believes in simplifying the lives of consumers and a happier household is one where both men and women share the load. Ariel encourages men to do their bit and take up tasks like laundry, because anyone can get the impeccable cleaning with Ariel, no matter who does the laundry.”

  • Bosch and Finish launches ‘#NoMoreDishStress’ campaign in Bangalore

    Bosch and Finish launches ‘#NoMoreDishStress’ campaign in Bangalore

    MUMBAI: Finish, Reckitt Benckiser’s No.1 Auto-dishwashing detergent brand worldwide, today announced a mega launch in the Indian market in partnership with its global partner Bosch Household Appliances.

    While, Finish has introduced a range of tablets specially designed for auto-dishwashers, keeping in mind the Indian washing needs, Bosch has also designed India specific dishwashers keeping in mind the Indian cooking style that leads to oily kadhai with tough stains to clean.

    Model-actress Shanvi Srivastava unveiled the product range and the “#NoMoreDishStress” campaign by gifting a brand-new dishwasher for her mom to liberate her from dishwashing related stress.

    At the event, RB Hygiene Home marketing director, south Asia Sukhleen Aneja said, we’d like to ignite a dishwashing revolution in India by helping families experience a new level of clean that handwashing dishes can never give. The dishwasher market in India stood at $30 million in 2017 and it is expected to reach $45 million by 2023.  #NoMoreDishStress celebrates the technology of Finish tablets together with the Magic of Bosch dishwashers washing dishes that clean with water at 70 Degree Celsius to give consumers a never before hygienic clean.

    BSH Household Appliances MD and CEO Gunjan Srivastava said, “Globally, Bosch has been the pioneer in dishwashers category. While the dishcare category is still at a nascent stage in India, we believe that the category presents a massive opportunity to scale. In the coming years, we plan to build and shape the dishcare category by helping Indian households reimagine dishwashing, with localised features perfected for Indian utensils, a robust route-to-market strategy as well as through collaboration with our global partner, FINISH. The #NoMoreDishStress campaign aims to educate consumers about dishwashers and its role in simplifying their busy lives by providing them convenience coupled with hygienic dishes which are 99.99 per cent germ-free.”

  • Carmesi encourages new perspective on menstruation through #RealWomenRealPads

    Carmesi encourages new perspective on menstruation through #RealWomenRealPads

    MUMBAI: Marking International Women’s Day, natural and biodegradable intimate care brand Carmesi is working towards transforming the way society has been looking at periods through its social media campaign #RealWomenRealPads. The campaign shows real women, holding real pads, and having real moments of uninhibited joy with no shame, no feeling of embarrassment, no unrealistic jumping off walls, or flying away to glory wearing white pants.

    The social media campaign is designed to let women know how normal it is to openly talk about periods, and how the narrative on menstruation needs to evolve and focus on real issues, real conversations, and the reality of period. Carmesi, therefore, invited three very different women for the campaign, none of them a professional model, and showcased how each of them with their wildly different personalities had one thing in common – ‘No inhibitions in discussing Periods’.

    https://mycarmesi.com/pages/realwomenrealpads

    Speaking about the thought behind the campaign, Carmesi founder and CEO Tanvi Johri said, “We, at Carmesi, believe that the new-age women in India are open to have conversations about periods. And so should be the brands, making period products. A pad can do more than just contain period blood. It can bring a shift in perspectives, and help erase the stigma around menstruation that has plagued the Indian society for ages.”

    "A lot has changed since the time sanitary pad commercials made a debut on our TV screens. We saw the first wave of technology, learnt how to use a computer, and cherish the value of uninterrupted internet. But what hasn’t changed is the way we WERE and ARE seeing sanitary pads – Girls dancing in white pants, jumping off high walls, and acing at life. Then comes an animated pad, flying into the screen with blue liquid pouring into it, and makes a promise to keep the woman dry and comfortable. It has been 20 years, and yet, we don’t remember seeing an ad with a real woman holding a real pad, on the TV screen," says the brand in a press statement.

    It further reads, “Carmesi aims to change that. The brand, therefore, has made a conscious effort to show that more and more women today want to have an open conversation about periods. They neither shy away from it, nor are they disgusted or embarrassed by it. It aims to highlight that brands need to take the onus of spreading this change, by portraying periods and period products in a more realistic manner. Because It Matters. Period.”

  • Vanesa launches TVC featuring Kareena Kapoor Khan

    Vanesa launches TVC featuring Kareena Kapoor Khan

    Mumbai: Vanesa Body Deodorants has launched its new TVC underlining the brand’s inherent style and confidence quotient. The TVC features its brand ambassador Kareena Kapoor Khan. 

    With Women’s Day just around the corner, the video celebrates the liberating quality of self-love and confidence by showing Kareena confidently and gracefully walking through a glamorous setting, accentuating the qualities that both she and the brand stand for.

    The creative agency behind the making of the TVC is The Shop. Produced by Passion Film India, the 30-second long video is directed by Vivek Das Chaudhary. The TVC will be broadcasted on many prominent TV channels like E24, Music Studio, Star Sport, Zing, B4U Music, and ETC.  

    Denver – Vanesa Body Deodorants director Saurabh Gupta said, “We are thrilled to have launched this TVC in tandem with none other than Kareena Kapoor Khan. There is no denying that Kareena is one of the biggest names in Bollywood today. With her absolute aplomb and élan, she symbolises all the qualities that Vanesa stands for. From glamour and beauty to utmost confidence, she has portrayed all of these qualities through her versatile and multifaceted career. Needless to say, we couldn’t have found a more perfect representative for our brand.”

    Kareena Kapoor Khan added, “Vanesa is a brand I prefer using and also one which I recommend to others. Its range of fragrances is perfect for women who do not just want to smell great, but also feel good from within while enjoying their life or striving for success. It is this combination of confidence and style that I tried to bring out through my role in the TVC and with my endorsement of Vanesa at large."

  • Edelweiss Mutual Fund launches #AdviceZarooriHai campaign

    Edelweiss Mutual Fund launches #AdviceZarooriHai campaign

    MUMBAI: Edelweiss Mutual Fund launched a digital film focusing on the importance of right advice under the #AdviceZarooriHai campaign. The campaign idea stems from insights on women coaches in India, who fight a battle of their own against bias in a society that does not have many women coaches advising the champions of India.

    As testimony, the campaign is centered on the story of Bhakti Sharma, an Indian girl who broke the world record in 2015 by swimming 2.25 km in the freezing waters of Antarctica. Bhakti owes and credits her success to her coach – Leena Sharma – also her mother, who continuously invested the right advice in her at every stage and pushed her to achieve many laurels. The story goes to prove that the right advice can have the voice of a woman as well.

    Prior to this film, a series of digital films were launched across multiple events highlighting the importance of right advice in various aspects of life and in investing. Edelweiss Mutual Fund is promoting the campaign through digital & social media.

    Most investors are not equipped to understand the various categories and kinds of mutual fund schemes/products. The cost of going wrong and the impact of the wrong choice on the investment portfolio may be higher than the cost of taking advice from an expert. Hence, the right advice is important to choose the right investment suitable to the investors' risk profile and goals.   

    Edelweiss Mutual Fund CEO Radhika Gupta expresses, “It is a known fact that countries with more women in the workforce are economically more prosperous and progressive. In fact, increasing labour force participation of women by 10 per cent in India can add more than 700 million to GDP by 2025. We are glad to partner with Bhakti Sharma and Leena Sharma and bring out stories like these which focuses on the impact women can have in the advisory field.”

  • ‘Myntra Unforgettables’ celebrates the passion for fashion through a new campaign on street fashion

    ‘Myntra Unforgettables’ celebrates the passion for fashion through a new campaign on street fashion

    MUMBAI: Myntra announces the launch of a wide-ranging content campaign titled ‘Straight Outta Street’, aimed at enhancing its position as the powerhouse and the ultimate destination for contemporary fashion. The multi-faceted campaign on street fashion in India has just begun with the launch of a film, which is also the fifth in the Myntra Unforgettables series that highlights and celebrates people’s passion for fashion.

    The campaign is focussed on contemporary street wear, a popular new phenomenon and a mind-set of many a millennial, espoused even by Bollywood, with the likes of Gully Boy. Hip-hop dancing, rap and street fashion have come together to create a new identity for teen-agers and young adults across cities and towns and Myntra has captured this new spirit through an inspiring video, shot in the heart of Mumbai.